Category Archives: Community / Volunteer Engagement

Recruiting board members in the time of social distancing

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I don’t believe COVID-19 is going away this month, June, the month that marks the easing of lockdowns all over the USA. That’s why a lot of people – myself included – are going to continue to avoid large groups, even if they are outside, and avoid going inside for any meeting whatsoever, until further notice, regardless of what governments say. It’s very likely lockdown measures will be re-introduced in many places in the Fall, when there is a resurgence in the virus transmission. And all that presents a myriad of problems for nonprofit organizations. And one of those many problems is recruiting board members.

Board members are recruited from cultivating personal contacts, from building relationships with people over time, and this is best done in person – and I say this as an expert in virtual volunteering. Absolutely, you can work with board members online. You can have board meetings online. You can get a LOT done with a board online (and the Virtual Volunteering Guidebook can help). But identifying and recruiting board members entirely online is really difficult. Still, yes, it can be done.

If you are looking for the best place to post online about your board member needs – this isn’t the advice for you, because just posting “We need board members” is not how you get board members.

Instead, first, make sure your web site is rich in information on what your program has accomplished. You want a web site that inspires, not that begs. You want a web site that shows your staff’s credibility and expertise and capabilities for doing the work that needs to be done – not just “We have a good heart.”

If you haven’t established your organization formally yet – your program isn’t yet a nonprofit because, in part, you haven’t recruited a board of directors – then you still start a blog or web site, right now, about the organization you want to start, what it is you want it to achieve, the data that proves it is needed, and profiles of the people currently involved. Your goal is a content-rich site that says, “This is an idea worth supporting,” not “I’m one person, I’m really passionate and I want to do this” or “I’m really desperate for money and support!”

You should have an associated Twitter account and Facebook page for your web site or blog. Use keywords appropriate to your mission and regional focus. Also post links to appropriate Subreddits – communities on Reddit (if your proposed nonprofit is focused on children’s welfare, for instance, find subreddits focused on that. If it’s focused on a specific region, find a subreddit focused on that). Also post to appropriate LinkedIn groups – if your group is focused on protecting wetlands, for instance, try to find LinkedIn groups focused on environmental causes.

Your goal is to create an online presence that either shows you are an established, credible, accomplished organization worth supporting, or, that you are well on your way to having the people and resources in place to make that happen. Here are blogs specifically that can help you further – and to avoid pitfalls in launching a nonprofit or in nonprofit management.

Think about what you want out of new board members. Fundraisers? If you expect board members to raise funds, put that in your board role descriptions. Be upfront about how much you expect board members to raise or to give annually. Note how long you expect a board member to make a commitment to serve – a year? Two? Also state the status of your board liability insurance and the responsibility of the board to keep it current. There are plenty of places online to find sample board member role descriptions. Have the board member roles description on your web site and a way someone could express interest in perhaps being a board member – filling out a volunteer application, sending an email, etc.

By having this clear, robust information online, you will start to attract followers on social media – and, perhaps, online volunteers to help you with further web site development, research, social media management, etc. Invite all local officials – mayor, city council members, county officials, your US Representative, police chief, fire chief, city manager, etc. – to follow you on Twitter and Facebook. If local officials are mostly white men, look for nonprofits and cultural organizations that are focused on women, Black Americans, Latinos, Asians, and any group that represents communities not represented by the culture and ethnicities of elected officials, follow them on social media, comment supportively on what they are doing and ask questions, and make sure they know you care about THEIR work. Look for online events where anyone you might want on your board, or that you want to know about your organization, will be presenting and attend those online. Get all of these people used to hearing from you as an active, involved member of your local community.

Once you have done all of the above – and all of the above takes months – consider having a Zoom, WebEx, Microsoft Teams, Google Talk or whatever online open house, a “ask me anything,” where you and your team are available on a specific day and time, for one hour, to give a brief, inspiring pitch about your program and then you invite questions from the audience. Promote this event via your social media channels, your email newsletter, etc.

Only then are you ready to start your direct board recruitment process: look at the LinkedIn profiles or web sites of people that comment on your posts, that ask you questions, that attend your online open houses and that volunteer – they have shown they are interested in your work. They are your best prospects for board members. Are there people among this group with profiles that make you think they might be a good board member? If so, you can absolutely reach out to such a person personally: an email that says you would like to talk to them about possibly joining the board, a link to the description of what a board member does, and an invitation to a no-obligation talk.

Can you also post to sites like VolunteerMatch to recruit board members? Yes, but you are unlikely to find such that way, especially if you haven’t done all of the above. Again, effective, committed board members come from cultivation, not just an advertisement that you need such.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Systemic Exclusion in Volunteer Engagement

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graphic by Jayne Cravens representing volunteers

You would have to be living under a rock to have not heard the term systemic racism or institutional racism. It refers to how ideas of white superiority are embedded at a systemic or institutional level all over the USA (and, indeed, all over the world): the standards of beauty promoted in ads and magazines and movies almost always being a white woman. Black Americans incarcerated at greater rates than white Americans, despite there NOT being a difference in the level of crime committed. The combination of deep mistrust of banks and targeting black Americans by for-profit paycheck advance companies and rent-to-own companies that keep a disproportionate number of black Americans crushed under debt. A Harvard study found job candidates were more likely to get an interview when they “whitened” their name. It’s the tendency of people in stores – of a variety of ethnicities – to follow someone who is black or Hispanic around the shop, but not a white woman. It’s a white woman calling the police on a black man in a public park who is bird watching.

I was so impressed with the Audubon Society immediately commenting on that last infamous incident with a series of tweets that began with this one on May 26:

“Black Americans often face terrible daily dangers in outdoor spaces, where they are subjected to unwarranted suspicion, confrontation, and violence. The outdoors – and the joy of birds – should be safe and welcoming for all people.”

In cooperation with other groups, like Outdoor Afro, they also promoted #BlackBirdersWeek and #BlackInNature on Twitter, featuring wonderful photos of black people and black families enjoying nature and talking about their love of bird watching.

I am sure there are people who said, “The Audubon Society is about birds, not politics, and I don’t like this.” I am so glad the Audubon Society ignored them. If the society lost donors over it, I’m so sorry – I hope they gained far more.

I hope every nonprofit, no matter their focus, no matter the mission, will make a similar public statement, if they haven’t already, about racism and exclusion. This is a cross-cutting issue. Animal shelters, environmental groups, nonprofit theaters, dance companies, museums, historical societies, and on and on – they all need to make a statement, right now, about what is happening and how it relates to their work and their communities.

Which brings me to you. And to me. People focused on recruiting and supporting volunteers, creating assignments for volunteers, consulting about aspects of volunteer engagement, and on and on. What are we doing about systemic racism in nonprofits, particularly volunteer engagement, particularly among managers of volunteers? I am sure that the vast majority of managers of volunteers absolutely abhor deliberate acts of racism and that they want to be more inclusive. And since they don’t engage in deliberate acts of racism, they often shut down at the term “systemic racism.” So, if they can’t say that volunteer engagement at most nonprofits is embedded with systemic racism, can we AT LEAST admit to systemic exclusion?

Take an organization that has decided to exclude anyone as a volunteer who has ever been convicted of a crime, no matter what the crime is, no matter how long ago that crime occurred. That policy automatically excludes a disproportionate number of black Americans as volunteers, because African Americans are incarcerated at more than 5 times the rate of whites. In public schools in particular, the “no convictions” prohibition has the consequence of excluding black people, particularly black men, as volunteers – and schools that have a low number of parental vounteers have students that, overall, don’t do nearly as well academically as in schools where the number is high. Is the policy REALLY about safety, or is it laziness? Let’s just exclude everyone with a conviction rather than to have to think about it too much.

When I read an article about service clubs – nonprofit organizations where members meet regularly to volunteer for charitable works either by direct hands-on efforts or by raising money for other organizations – the list is almost always the same: Lions, Rotary International, Civitan International, Kiwanis, Optimist International, the Junior League, etc. What gets left out? Service clubs specifically representing black residents, Latino residents or Asian residents. Yes, all of the usual clubs are supposed to be open to everyone, and there are some chapters that are wonderfully diverse – but most chapters aren’t diverse, and to focus just on them leaves oh-so-many out – and leaves specific communities out. When I read about an organization’s volunteer recruitment outreach to “communities of faith”, I see a listing of churches with, primarily, white congregations – and all Christian.

When I lived in Austin, Texas, I was charged with increasing the number of people attending a local associations meeting. I emailed groups this association had never contacted before, and at our next meeting, for the first time, attendees represented a variety of ethnicities, neighborhoods, ages and economic backgrounds – but the presentation, on recognizing volunteer contributions, was so white-centric, so middle-class centric, and so women-centric, most of those new attendees never returned.

Those are three examples of systemic racism in volunteer engagement. I don’t think most of the people involved in those three examples are racists, by definition, and had any intention to exclude people of a particular race. But that’s what has happened, and we are perpetuating the practices that perpetuate it.

And then there are organizations that proudly tout their work in digital inclusion, addressing digital redlining, digital literacy, economic factors that keep communities in poverty and out of digital access, many of whom are focused specifically on black communities, but then balk at the idea that their online spaces should be accessible for people with disabilities. That’s systemic exclusion, and it’s something people with disabilities experience regularly from groups that are oh-so-proud of their diversity.

Can systemic racism show up in virtual volunteering engagement? Absolutely. As soon as online volunteer roles cross into the realm of warranting the knowing full names, hearing voices, seeing the faces of volunteers, implicit bias can creep into how those volunteers are (or are not) engaged.

I have tried to have conversations about diversity over the years at organizations where I’ve worked, in my workshops and in various consultancies. It is, by far, the most contentious topic I try to address as a consultant, and not just regarding race: I still get a shiver down my spine when I think of the angry, hostile people that made up the majority of an audience at a Corporation for National Service conference where I talked about recruiting the “new” seniors – Baby Boomers – in SeniorCorps programs. I get a bit of that hostility, though not nearly as overt, when I talk to groups about how to recruit specifically to increase diversity among volunteers. It’s not easy and I know I’ve lost some consulting gigs because I have asked some tough questions, but I’m going to keep doing so, of others – and myself.

I’m on an ongoing journey to look for ways I exclude without intending to, in my consulting, in my volunteer engagement, in my communications strategies, in my language, and on and on. I would like for you to do so as well.

How will SARS-CoV-2 & COVID-19 affect volunteering abroad?

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SARS-CoV-2, the infectious disease which causes Coronavirus disease 2019 (COVID-19), will change volunteering abroad – and all international humanitarian response.

This change won’t be just for the next two years – it could be forever. I have been thinking a lot about that lately, and was going to write about it – but this editorial analysis by Ali Al Mokdad at DevEx says everything I’ve been thinking – and more.

Mokdad notes that the ongoing pandemic means that many international non-governmental organizations “will finally pay extra attention to the importance of nationalizing and localizing interventions, and that “community-based interventions and empowering local staff will be among the main themes of the new cultural and operational shift that the pandemic is causing.” It notes that “we are going to see more local staff as program managers, site managers, coordinators, and senior members in leadership positions within INGOs” and that, as INGOs reduce their rate of direct implementation – putting international staff into the field – their staff profiles could shift from that of operational expertise to fundraising, technical support, analysis, advocacy, and strategic leadership positions.

This shift is also going to greatly affect volunteering abroad programs. Mokdad notes the criticisms of voluntourism (as have I) and adds:

The economic situation and safety considerations after COVID-19 will not provide a chance for people interested in unpaid internships to go abroad to support country mission programs. INGOs will not be able to afford the risk of offering such opportunities, and people will not be able to afford working without pay. Unpaid internships and voluntary work will only increase at the local and national level, but voluntourism will slowly disappear.

I will add one more thing: I see a big demand coming for high-responsibility, high-impact remote volunteering – virtual volunteering in support of locally-based NGOs in the developing world. I see it as both a substitution for many short-term volunteering abroad programs for the next two years, and a permanent option even beyond that. And I may be getting funding to explore the idea. Stay tuned.

What do you think?

Here’s all of my many blogs about voluntourism.

And here is something I am soft launching: Ideas for High Impact Virtual Volunteering Activities: This resource is for people seeking ideas for an online project that will mobilize online volunteers in activities that lead to a sustainable, lasting benefit to a community or cause, particularly for a community or audience that is at-risk or under-served. I created it especially for programs looking for ways to engage online volunteers in high-responsibility, high-impact tasks focused on communities in the developing world, because onsite volunteering abroad is not an option – which is the reality in 2020, and probably 2021, because of Coronavirus disease 2019 (COVID-19), an infectious disease caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). These ideas absolutely can be adapted for remote volunteering within the same country where the online volunteers live as well – “remote” could mean across town rather than around the world.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Points of Light Conference, June 10-12, is free & online (& I’ll present re: virtual volunteering)

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Points of Light Conference Logo

The Points of Light Conference (formerly the Points of Light Foundation Conference) is a large annual conference celebrating and promoting volunteerism in the USA. Representatives from nonprofits, government programs, business, civic leaders, activists and volunteers themselves gather annually to celebrate, collaborate and share knowledge and resources related to volunteering and volunteers.

Traditionally held as an in-person event, the 2020 Points of Light Conference, June 10-12, will be an online experience this year, with a particular focus on sharing information related to volunteering during the COVID-19 pandemic.

It is FREE to attend, but you must register to access the recorded workshops, Q & A sessions, and discussion boards associated with each workshop – including mine, on June 12, regarding virtual volunteering. After June 12, my virtual volunteering workshop, about 36 minutes long, will be available on my YouTube channel.

The conference web site is: pointsoflightconference.org

Out-of-work professionals pushing back against volunteer engagement

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graphic by Jayne Cravens representing volunteers

It happens regularly: people who are seeking paid work, or who have been laid off from jobs, pushing back against volunteer engagement by previous and potential employers.

I am passionate about volunteer engagement as fundamental to both nonprofit and government programs, as fundamental to giving communities an opportunity to see firsthand what’s happening at these organizations and contributing to a civil society as well, but I am also passionate about volunteers NOT being used just to “save money”, and never to replace paid staff that do not have many alternatives for paid work. It’s why I believe any program should have to say WHY they involve volunteers and say, in writing, how every volunteer engagement will lead to something transformative. It’s why I have joined online protesters and said UN Agencies must defend their unpaid “internships”. It’s why I tell every person who asks me for a webinar or to consult on a project, “here are my consulting rates.” I have very strict guidelines for when I will offer my professional services for free – and even then, sometimes, I enter gray areas where I have to really think about the ethics about what I’m doing.

Once again, there is conflict between people who need paid work and the involvement of volunteers (unpaid labor). This time: many freelancers in the United Kingdom believe furloughed workers who are receiving 80% of their salary and are volunteering their time and professional expertise online (virtual volunteering) with charities via sites like Furlonteer.com are taking away much-needed paid work. This BBC article offers more details about this conflict.

My thoughts: I hope that freelancers will direct their very justified anger at FUNDERS – corporations, foundations, government agencies and individuals – who have whined that nonprofits need to “keep overhead low,” who have often refused outright to pay for anything they consider to be overhead, and who don’t believe nonprofits should ever spend money on expertise – not competitive salaries for employees and not decent salaries for consultants. Nonprofits, charities, NGOs, and other mission-based programs are frequently put into the impossible position by funders of delivering critical services without spending what’s needed for that to happen. Further contributing to the pressure to “get people to do it for free!” are programs like the Points of Light Foundation, the Independent Sector and even the United Nations who loudly, proudly promote the value of volunteering by an hourly rate – the amount of money saved because employees or consultants don’t do those tasks and volunteers are unpaid.

On the Furlonteer.com web site are these words: CHARITIES ARE DESPERATE FOR YOUR HELP. Well, WHY is that? Who created the conditions that have made charities desperate for this help? FUNDERS. I am looking at corporations and foundations in particular.

Also see:

Get to know your volunteers now on a new level

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Most of the articles I’ve read on “tips for working with remote staff during COVID-19 lockdowns” have been way more basic than I need, say what should be obvious (at least to me – like the importance of starting meetings on-time and make sure you use your mute button when you aren’t talking) and really don’t offer much insight into this particular way of working. In short, when I read most of these articles, I say “Meh” and move on.

However, Charity Village in Canada shared 8 Tips for Nonprofit Leaders to Better Support Virtual Teams by Maryann Kerr and it’s outstanding. There are really great suggestions here that every nonprofit and government program needs to read and apply to their interactions with remote staff – I hope more than a few folks are brave enough to send the article to managers, including executive directors, who just aren’t getting what working from home during a pandemic is REALLY like and what their expectations of their staff REALLY should be.

In addition, many of these suggestions are applicable to virtual volunteering. Here are my favorite recommendations from the article that I think you need to be thinking about with your volunteers now as they do more service and interactions online:

Be patient and considerate of the specific challenges of your team. This is both a collective and unique experience for each of us. Some will be home alone and lonely.  Others may be desperate for a moment of peace. Still others may be caring for elderly family members or a combination of all three.

Speak up and don’t skip the hard stuff. This moment in history asks each of us to dig deep and develop our own innate ability to lead. You do not need to hold a position of leadership to act.  Speaking up, on your own behalf, and on behalf of others, is an act of leadership. If you have a concern or question, it is likely shared by others.

Get to know each other on a whole new level. Whether you use Patrick Lencioni’s Personal Histories Exercise or the Clifton Strengths Finder or any number of other team building activities available online and adaptable to a video conference – just do it. Lencioni’s is a favorite because I’ve never seen it fail to improve a team’s understanding of each other. Do team members have hidden talents they’d like to share?  A song, a poem, a musical instrument? A piece of artwork or craft they’d like to show?  You are suddenly in each other’s homes. Use this as an opportunity to see each other as whole human beings not just workers. 

Explore your values as individuals, teams and as an organization. Start with a free Personal Values Assessment  and then facilitate a discussion about what is important to you as individuals and how this is reflected in how you will work together.  Examine how these compare to your stated values as an organization.  How can you ensure you live these values, particularly now?

Again, I want to emphasize those four suggestions are from Maryann Kerr, not me – she gets all the credit!

But I will add that, in a past blog, I myself wrote this in a blog:

Successfully working with people remotely is a very human endeavor that people who are amiable, understanding and thoughtful tend to excel in.

And, indeed, that’s proven to be true yet again as millions of people experience remote work amid chaotic or lonely homes.

Also see these blogs and web pages from me:

Building a team culture among remote workers: yoga, cocktails & games

Team building activities for remote workers

Re-creating offline excitement & a human touch online

Virtual volunteering: it’s oh-so-personal

The dynamics of online culture & community

Leading in a virtual world

And this video about how personal working with online volunteers has been for me.

vvbooklittle

And, of course, for more advice on working with remote volunteers, or using the Internet to support and involve volunteers, check out The Last Virtual Volunteering Guidebook. Tools come and go – but certain community engagement principles never change. you will not find a more detailed guide anywhere for working with online volunteers and using the Internet to support and involve all volunteers – even after home quarantines are over and volunteers start coming back onsite to your workspace. It’s available both as a traditional paperback and as an online book. It’s co-written by myself and Susan Ellis.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Bill before US Congress: Pandemic Response & Opportunity Through National Service

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A bill in the USA Congress, the Pandemic Response & Opportunity Through National Service Act, would expand AmeriCorps and SeniorCorps to aid in COVID-19 recovery efforts, including growing AmeriCorps to 750,000 positions over a three-year period; boost the AmeriCorps living stipend so that individuals regardless of financial situation can participate; increase the education award to cover up to two years of public university tuition; ramp up Senior Corps teleworking technology, and more. These programs are a part of the Corporation for National and Community Service.

More about the bill, from a group advocating support for such at this link: Support the Pandemic Response and Opportunity Through National Service Act.

Full disclosure: I have signed. I absolutely support this bill.

Also see:

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Recruiting Volunteers To Serve in Difficult, Dangerous or Controversial Roles

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There are people who want to volunteer in difficult or dangerous roles – it’s what they specifically seek out. Over on the Reddit group regarding voluntourism, as I write this blog, there are lots of messages from people, mostly young people, seeking to help on the “front lines” regarding people affected by COVID-19, either because they are ill or because they are isolated and needing help in lockdowns. Many online recruitment sites, like VolunteerMatch, have curated volunteering opportunities posted on their site that related to COVID-19 in some way, due to overwhelming demand from potential volunteers.

Some volunteering is perceived as difficult by potential volunteers and the general public, because of the clients that volunteers will work with or the kind of activities volunteers must undertake. Examples: serving as a Big Brother/Big Sister, mentoring a foster child, assisting adults with developmental disabilities, volunteering in a shelter for women experiencing domestic violence, or staffing a suicide hotline.

Some volunteering is perceived as difficult AND dangerous, such as fire fighting, search and rescue, volunteering with incarcerated people in a jail or prison or volunteering with people who are formerly-incarcerated.

Some volunteering is perceived as controversial, such as providing water stations in the desert for people entering a country illegally and can die from dehydration, or defending a women’s health clinic patients from protesters, or various protest and activism roles.

Difficult, dangerous and/or controversial roles actually appeal to many people who want to volunteer: they feel strongly about the cause, or they want to do something substantial and challenging. But other roles may seem too intimidating to new recruits, like mentoring a young person going through the foster care system, working with young people in the juvenile justice system, working with people with intellectual disabilities, or working with seniors.

How do you recruit for roles that might seem difficult, dangerous, even controversial? How do you recruit for a subject area or role that might provoke an initial reaction of fear among potential volunteers?

This web page, on my site, offers detailed advice.

Also see:

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

21 simple things to do while your programs are on hold during COVID-19 quarantines

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WIth movement limited, public gatherings banned and so many people on home quarantine, many nonprofits, non-governmental organizations (NGOs), charities, government programs and other programs focused on helping or enhancing our communities or the environment are on hold. Some offices are closed entirely.

But there are LOTS of simple ways to use this “down” time that will benefit your program and make your program even stronger when physical distancing is no longer required. Many of these activities will help in fundraising efforts later.

Here are 21 ideas. Please add more in the comments:

  1. Make a list of your city, county, regional, state and national elected representatives and their contact info, if you don’t have it handy already. Going forward, you are going to always email these people about public events when your program starts having them again, and you are going to better advocate for your programs and all nonprofits, NGOs and charities as a result. An online volunteer could help you compile this info if you don’t have time.
  2. Make a list of all the off-site places your organization has held events, including meetings, classes and workshops, in the last few years. Put this list on a GoogleDoc or other shared space and ask staff and volunteers to comment on them in terms of what they liked about them, what they didn’t, etc. As a result, you have a robust database of event and meeting sites for the future.
  3. Make an archive of data you have always wanted to have handy: a list of every Executive Director your organization has ever had, or a list of every board member that has ever served, a list of every winner of a Volunteer-of-the-Year award you have given, a list of every major grant your program has ever had, etc. You can use past versions of your web site archived at the Internet Wayback Machine to access past info to the late 1990s (or ask a volunteer to do it). Such archives are great resources for institutional memory, to renew old contacts, to show your credibility, etc.
  4. Look over old versions of your web site at the Internet Wayback Machine and think about pages and resources your program has gotten rid of over the years that might need to be brought back and updated. This is a project multiple people can work on, including online volunteers.
  5. Find out the most-visited page on your web site, other than your home page. And what’s the second most-visited page? The third? What pages aren’t visited much, but should be? What can you do to make sure under-visited pages get noticed? Or should some pages be deleted per lack of interest, because they are so outdated, etc.? Compile this info and work with your web master or a volunteer to improve your site.
  6. Are your policies and procedures up-to-date regarding confidentiality, safety and sexual harassment, including in terms of online activities? Research the policies of similar programs (most will be happy to share them with you if they aren’t online already). Online volunteers can help with research.
  7. Define or revisit your organization or program’s Frequently Asked Questions (FAQs) and their answers. Documenting this helps new employees and volunteers and helps guide our web site design and communications strategies. The best person to define your program’s FAQs is the person who answers the phone and your main email account the most. Ask that person the top 10 – 20 reasons people call or stop by your organization or email your organization. Also ask this person to whom he or she transfers the most calls, and then talk to that person/persons as well, asking him/her/them what the top 10 reasons are that people call or email them.
  8. Do you have all of the information you should have on your web site for potential volunteers and for current volunteers? This is a great time to get your policies and procedures uploaded, an electronic version of your volunteer application posted (a volunteer can help you), photos of volunteers in action on the site, etc.
  9. Research Facebook groups and Reddit communities (subreddits) focused on your geographic area and think about how you could better leverage them in the future to promote your events, share new volunteering opportunities, share any messages meant to influence the public about an issue, etc.
  10. Create an online survey, or more than one: a survey to find out about the level of satisfaction of current volunteers (before lockdowns began) and where things can be improved, a survey of event attendees about what they would like to see in the future offered by your organization, etc.
  11. Create an online discussion group for your current volunteers. You can use GoogleGroups or https://groups.io/ for free. If you already have such an online discussion group, create a question or discussion of the week: How could our web site be better to represent what volunteers do at our organization? What’s the most challenging thing you’ve faced as a volunteer and how did you address that challenge? What’s a skill or talent you have that most people don’t know you have? Share a photo of you “in action” as a volunteer.
  12. Ask volunteers and clients to take a video of themselves on their smartphones or computers, something under one-minute, saying what your program has meant to them, why they think it’s valuable, etc. Tell them you will be using clips from these videos for a compilation video you will post on YouTube. Once you get enough footage, recruit a volunteer to knit these together, adding a title page, fade ins and outs, music, etc.
  13. Get your Twitter lists in order.
  14. Do you have raw footage of videos of events or training that aren’t shared with the public – but you wish you could do something with them? You could recruit volunteers to do things with such: make a one-minute or three-minute video with copyright-free music that offers program highlights, or to edit a video down to something that could be shared with the public.
  15. Add robust descriptions to your YouTube videos: name of the video, a summary of what it is, the full name of your organization, names of people featured in the video, a web address for more information, keywords/tags, etc. This will vastly improve the findability of these videos.
  16. Ask volunteers to caption your videos on YouTube so that people with hearing impairments and people who are in an environment where they cannot listen to them can experience them (YouTube will caption these automatically and then a volunteer can fix them).
  17. Ask volunteers to transcribe your program podcasts so people can read them (not everyone wants to listen to them).
  18. Ask volunteers to add alt text on all of your photos and graphics on your web site, making the site more accessible for people with sight impairments.
  19. Get rid of all “read more” and “click here” links on a web site, replacing them with descriptive links, so that the web site is more accessible for people with disabilities (you can ask a volunteer to do it if you don’t have time).
  20. Add appropriate titles in the title HTML for every page on your web site. This will improve Search Engine Optimization, improve accessibility for people with sight impairments, and means when someone types the URL (web address) of a web page into something like Quora, the correct title of the page will automatically show up.
  21. Take a deep dive into expanding virtual volunteering, exploring how to use the Internet to support ALL of your volunteers, including your traditional, onsite volunteers, is via The Last Virtual Volunteering Guidebook, which I wrote with Susan Ellis. It is the most comprehensive, detailed resource available regarding virtual volunteering, and a copy of my book is far cheaper than hiring me to do a workshop!

And a reminder that there has never been a better time for your organization to launch immediate activities and roles for online volunteers. How they could help you with the aforementioned activities should be obvious. Here are even more ideas, from my last blog.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Three resources for your COVID-19-related volunteering

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Lots of nonprofits, charities, government programs and others are rapidly re-aligning their volunteer engagement because of COVID-19 and home quarantines:

  • Converting some programming and volunteer engagement online.
  • Launching new virtual “home visit” or online mentoring programs.
  • Mobilizing volunteers to support people in-need because of home quarantine, because of the stress of their professional work in response to the pandemic, etc.

Here are three resources for these new or re-imagined efforts:

(1) This short video about the importance of safety measures in any virtual volunteering programs, including virtual “home visits”, virtual visits to those in senior homes, etc. Spoiler alert: it’s my video.

(2) After a natural disaster – earthquake, flood, tornado, hurricane, etc. – affected areas can be flooded with spontaneous volunteers. They present a lot of challenges – and even dangers. COVID-19 is presenting a similar flood of spontaneous volunteers. How to deal with that flood of goodwill? These resources on dealing with spontaneous volunteers in natural disasters can offer some guidance.

(3) These recommendations regarding volunteers in post-disaster situations (hurricanes, tornadoes, earthquakes, etc.) from Chapter 5: Discussion, Conclusions, and Recommendations, in Disaster Survivors’ Experiences with Disaster Volunteers by Christa Frances Lopez / Christa López Sandelier (it’s her doctoral dissertation for Walden University).

Except:

The data from the findings confirm that disaster survivors had positive and negative interactions with the disaster volunteers. The disaster survivors weighted the positive experiences over the negative experiences. Participant 8 stated that she did not want to talk about the negative experiences, while another was very specific about concerns about the disaster volunteers’ skill levels and fitness for working in the climate in Texas. There were several recommendations for training of disaster volunteers with a clear expression from the research participants that stopping to listen and have clear communication with the disaster survivors was a high priority, as stated by Participant 1, “Listen to the people.” While Participant 3 stated, “just know that the people that you’re working for or they’re in a bad place and you’re there to make it better and always remember, to smile.” Participant 6 mentioned,

It depends on the tenure or the experience of the group coming in. Whereas you have other folks who just have a heart and they show up and mistakes do come out of those, they walk into situations- working on projects that weren’t priorities like trees down in yards when other houses had trees fallen on roofs into bedrooms. And so that kind of misstep of a volunteer coming to do good being directed by the homeowner as opposed to being directed by a group. I saw a lot of that happen because people show up, they don’t know where to go. They end up getting questioned in by a group of neighbors that are out front. Well, there needs to be a leader of each group who has some knowledge of construction or safety.

This emphasized the need for effective volunteer coordination with focus on organization and leadership for the established volunteer groups and the emerging volunteers so that work can be prioritized….

The cultural fit using Campinha-Bacote’s (2002) model of culture competence may be best applied in the future at the volunteer reception centers where coordinators of the volunteers could provide training before the volunteers go into the field to work. This training could involve an intake assessment that asks questions about the volunteer and their reasons and intent for coming to volunteer for that particular disaster. This would help volunteers look inward and fit within the first construct of cultural awareness. The questionnaire could then build upon the next construct of cultural knowledge by asking what the volunteer knows about the community. That could then lead into the topics the volunteer center can focus on for the volunteers’ training before they work in the field. During this training there can be a brief on the culture of the community, such as, what the community was like before the disaster, what is like now, including stages of grief the disaster survivors may be experiencing and other information pertinent to the local community…

As mentioned in the recommendations, using Campinha-Bacote’s (2002) model of culture competence may be best applied in the future at the volunteer reception centers where coordinators of the volunteers could provide training before the volunteers go into the field to work. This training could involve an intake assessment, as well, to assess the volunteer motivation to gauge their culture awareness by looking inward at their own self-awareness as to what motivates them to volunteer. The training could then provide information about the local community norms and provide cultural knowledge to the volunteers so that they can know who they are serving, and thus improve service and cultural integration of the volunteers within the community…

(end excerpt)