Tag Archives: funding

What funding volunteer engagement looks like

image of a panel discussion

A week ago was Valentine’s Day in the USA, and it’s not too late to talk about LOVE for the people at your program that support volunteers, and a great way to show them some love is to pay for what’s needed to fund effective volunteer engagement!

I talk a lot about funding volunteer engagement, how if communities – including corporations, foundations and governments – want for more people to volunteer, and want more nonprofits and community programs to involve volunteers, they are going to have to pay for it, in cash. What would funders be paying for to increase community engagement, to increase volunteerism?

  • Salaries for part-time or full-time managers of volunteers.
  • Training for ALL staff in effective volunteer engagement (not just the person in charge of volunteer engagement), like how to create meaningful, appropriate assignments, how to appropriately support vounteers, how to report safety and quality concerns, etc.
  • Training for the person in charge of volunteer engagement in skills that could help in better support and recruit volunteers, like basic video or audio editing skills, so they can produce simple YouTube videos, podcasts, etc., or classes in another language, such as Spanish, or classes in facilitation, conflict management, DEI (diversity, equity and inclusion), etc.
  • Subscriptions to services that have the information and news they need, like Engage.
  • Books – yes, BOOKS. Like mine, The Last Virtual Volunteering Guidebook.
  • Volunteer management software, computers, smart phones, video conferencing software (free versions often don’t provide a manager of volunteers all they need to effectively work with volunteers), etc.
  • Registration fees and travel expenses for staff to attend conferences that provide speakers and learning experiences that can help improve volunteer engagement.
  • Renting meeting or event spaces for volunteer-related activities.
  • Funds for volunteer recognition: gift cards, swag, etc.

All of the above is the “overhead’ that too many corporations and foundations refuse to fund. When I say volunteers are NOT free, these are the expenses I mean. Let me say it once again: if communities, corporations, foundations and governments want more people to volunteer, and want more nonprofits and community programs to involve volunteers, they are going to have to pay for it, in cash.

Also see:

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

Bill before US Congress: Pandemic Response & Opportunity Through National Service

A bill in the USA Congress, the Pandemic Response & Opportunity Through National Service Act, would expand AmeriCorps and SeniorCorps to aid in COVID-19 recovery efforts, including growing AmeriCorps to 750,000 positions over a three-year period; boost the AmeriCorps living stipend so that individuals regardless of financial situation can participate; increase the education award to cover up to two years of public university tuition; ramp up Senior Corps teleworking technology, and more. These programs are a part of the Corporation for National and Community Service.

More about the bill, from a group advocating support for such at this link: Support the Pandemic Response and Opportunity Through National Service Act.

Full disclosure: I have signed. I absolutely support this bill.

Also see:

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

two exceptional resources re: donor cultivation

There are two sites that I think are exceptional in talking about donor cultivation and building meaningful, ethical relationships with donors that lead to long-term support. These two resources can help move your program’s mindset away from “Where is that magical list of people/corporations/foundations that might donate to my organization” – which, by the way, does not exist – and, instead, move to creating much more effective, ongoing strategies for attracting support and new supporters. Taking time to read these free blogs once a week is as good as attending any conference or workshop regarding fundraising for nonprofits, non-governmental organizations (NGOs), charities, schools, community projects, etc.

One site is made up of excellent communications / outreach resources from Philanthropy Without Borders regarding donor site visits, empathy and ethics in fundraising and how to make the “big ask” during a site visit. Two of my favorite articles:

Another terrific resource: blogs by blogs by Mary Cahalane (Hands-On Fundraising). Mary has been a very successful fundraiser and believes strongly on cultivating relationships with donors, not just asking for money. She talks a lot about making emotional connections with donors and other supporters and about ethics in managing fundraising staff.

  • Mary also offers this gem from her Ultimate Guide on Donor Experience: We need to avoid focusing on the quick transactions and the shiny objects that are cropping up and begging for our attention. Without proper stewardship of both our donors and the data that represents them, we will never be able to perform our responsibilities and deliver on the promise of our mission.

Also see:F

Free guide updated: Basic Fundraising for Small NGOs/Civil Society in the Developing World

I’ve updated Basic Fundraising for Small NGOs/Civil Society in the Developing World for the first time in four years. I swore I wouldn’t anymore, and even said so on my web site… it’s quite the beast of a project, given that it’s entirely unfunded work. And I’ve been updating it since 2004.

But the continued pleas on sites like Quora from small NGOs in Asia and Africa, including very specific questions about crowdsourcing, a topic not covered in the 2015 version of the document, prompted me to spend oh-so-many hours updating it.

The PDF book is now 41 pages long and is available to download, for free, from my web site. It includes chapters on:

  • Fundraising: Some Things You Should NEVER Do
  • Networking & Establishing Credibility
  • Guidelines for Integrity, Transparency & Accountability
  • Using Social Media to Build Credibility
  • Absolute Essential Preparations To Solicit Donations
  • Finding Donors & Making Contact
  • Proposal Writing
  • Ethical Principles in Fundraising
  • Crowdfunding & Online Donations
  • Beware of Fundraising Scams
  • Financial Sustainability Action Planning
  • Individuals Raising Money in Another Country for Your NGO

The work of small community-based organizations (CBOs)/civil society organizations (CSOs)/non- governmental organizations (NGOs) in developing countries, collectively, is vital to millions of people. There is no group or institution doing more important work than CBOs / CSOs & NGOs. They represent local people and local decision-making. They often are the only group representing minority voices and the interests of those most-marginalized in a community. I call them mission- based organizations: they are organizations that exist, primarily, to fulfill a mission. They have a mission-statement that is supposed to guide all of their activities – in contrast to a business, which exists to make profits.

Financial support for their vital work, however, is hard to come by, and staff at these organizations, whether paid or unpaid (volunteer), have, usually, never had training in how to raise funds, what different funding streams can look like (individual donors, foundation grants, corporate grants, fees-for-service, government contracts-for- service, etc.), or how to maintain an accounting of funds.

I can’t solve this challenge with a book, but I hope I can give these NGOs the most basic information they need to secure funding. I hope it also helps consultants who are trying to help these small NGOs in developing countries.

Will I update it again? Not any time soon, barring the correction of some egregious mistakes, and maybe not at all. I need money too, folks. I need to devote my energy to projects that pay me. Please read more about my consulting services and let me know if you might like to work together!

vvbooklittleA resource that isn’t free but is very much worth your investment – at least I think so – is The LAST Virtual Volunteering Guidebook. The book, which I co-wrote with Susan Ellis, extensive, detailed suggestions and specifics about using the Internet to support and involve volunteers: virtual volunteering. It includes task and role development, suggestions on support and supervision of online volunteers, guidelines for evaluating virtual volunteering activities, suggestions for risk management, online safety, ensuring client and volunteer confidentiality and setting boundaries for relationships in virtual volunteering, and much more. The LAST Virtual Volunteering Guidebook is available both as a traditional printed book and as a digital book.

Also see:

17 year old successfully fundraises, learns lifetime lesson

A colleague’s question reminded me of when I got my first grant. It was a government grant. I was 17 years old and in high school – it was the late 1980s. My best friend and I formed a theater group with friends to produce a children’s play for the community. We bought the rights to the play, cast the show, rehearsed and looked into booking the high school auditorium for an evening. Then we presented a scene one night to the arts council in my hometown in Kentucky – the council acted on behalf of the city to make grants – so we could rent costumes and pay other fees.

We got the money! I was stunned! We were “just kids”! Was this government agency REALLY going to give us money, even just a few hundred dollars? Later, I learned that the council had been blown away by how organized our group of teens were – not only asking for money, but knowing exactly how much was needed and proving we were capable of pulling of the production. They were particularly impressed because, before we went into the meeting room, another arts nonprofit, one run by adults, had walked in and said, “We need money.” No documentation, no formal proposal, no budget, no list of how the money would be used – just a demand for support.

I have never forgotten that early lesson in making a proposal for support. We had no experience doing anything like this, but my co-founder – who went on to make The Blair Witch Project – thought carefully about how to sell our idea, to make it look worth funding. I thought it was audacious and doomed to failure – and I was wrong. In fact, our production was so successful that, the next summer, my co-founder and I produced another play for community children, one we co-wrote, this time in the central park.

Since then, I have never had any hesitation in writing a funding proposal or talking to any foundation, corporation or government agency about why a nonprofit I’m working with deserves support.

The name of our company, by the way, was the Henderson Audubon Repertory Company – HARC. Our first production was The Prince Who Wouldn’t Talk. There were three wizard characters in the show – I played all of them.

Also see:

Volunteering, by itself, isn’t enough to save the world

graphic by Jayne Cravens representing volunteers

Like so many communities across the USA, the town where I live has many, many homeless people: people, including children, who are couch surfing, living in cars, sleeping in public spaces or sleeping in shelters, because they have no space of their own. There is a patchwork of organizations trying to help them with basic, immediate needs, and I attended a presentation by one of the organizations trying to offer temporary shelter – and by temporary, I mean both temporary for people that will stay there and temporary in their own existence. One of the slides in her presentation had a list of all of the many things different agencies were doing to assist the homeless. But there was also this warning on the slide: None of which will go to preventing or ending homelessness. And that included the temporary shelter her organization was providing, and all of the volunteers helping in such.  

In Houston, we’ve seen all sorts of people volunteering to help people get to temporary shelters, to feed people in those shelters, to evacuate people from their flood ravaged homes and cars, to get animals to safety, and on and on. And that’s not just nice, that’s necessary, and I’m so grateful that I live in a country where people are so willing to donate their time. But volunteers could not do this alone, and eventually, disaster-response volunteers are going to go home, and there are going to be thousands of homeless people and animals who are going to need ongoing, continuing assistance, even as volunteers leave the area.

I love volunteerism, and I don’t trust nonprofits that don’t involve such. I think volunteers are critical for nonprofits, schools and government agencies – and not for saving money. I am passionate about the critical role volunteers can play in a range of issues and services. Again, they aren’t just nice – they are necessary.

However, I also believe we need more than only – solely – volunteers to keep schools open and of high quality, to keep water clean, to keep hike and bike trails safe, to help the homeless, to address drug abuse, to give children the safety nets they need to navigate their life into adulthood, to promote the arts, to address youth violence, to respond to disasters, and on and on. Full-time, fully funded experts are needed. Initiatives solely, completely dedicated to certain issues are needed – and these initiatives must have funding. I have been begging nonprofits and schools, for years, to tell government officials and corporate philanthropy folks explicitly that, while volunteers are great, money is ALSO needed, to meet the needs of the community. We cannot do all that needs to be done in our spare time, donating just a few hours a month. The last time I was fully on this soapbox on my blog was in 2011, regarding the UK’s “Big Society” movement.

I have often gotten a very cold reception because I don’t embrace the idea that serious community and environmental issues can be fully addressed by people giving a few hours whenever they might have some time to spare, as volunteers. I’ve even been accused of being anti-volunteer, which, given the amount of time and effort I give to promoting volunteer engagement and best practices for such, is ridiculous.

In July 2000, The New York Times published “The Vanity of Volunteerism,” by Sara Mosle. She taught public school for three years, and after she left that profession, mentored four of her former students for a few years. She writes about her experience in her Times’ piece and weaves into her account statistics and feedback about the growing expectation of the US government for volunteers to fill in the gaps in service left by the federal government withdrawing support for nonprofits, state governments and government social services. She quotes people and sources that note that the need for social services was increasing at the time, but donations and government financing didn’t increase, and volunteering wasn’t enough to fill the gaps. She also talks about the negative consequences for clients of nonprofits, schools and social service agencies of more and more people engaging in episodic volunteering – what we now call offline microvolunteering – instead of long-term, high-responsibility traditional volunteering.

The piece also references the Presidents’ Summit on America’s Future in Philadelphia, a three-day event that was aimed at boosting volunteerism and community service efforts across the USA. President Bill Clinton, Vice President Al Gore, former Presidents George Bush, Gerald Ford and Jimmy Carter and retired Gen. Colin Powell all participated. I blogged about the 20th anniversary of that summit earlier this year.

Below is an excerpt from the 2000 New York Times article. Sara Mosle was singing the same song as me back in 2000, and I think her article’s statements, and the circumstances of nonprofits, need to be revisited. Note: the piece refers to Impact Online, and that is the original name of what is now VolunteerMatch. Also, the bolded text is my emphasis, not the article’s:

Excerpt:  

For more than a decade, politicians and civic leaders have been looking to volunteers like me to take over the government’s role in providing vital services to the poor. Although the movement arguably began in 1988 with the candidate George Bush’s invocation of ”a thousand points of light” as a response to Reagan-era cutbacks in social spending, it has been embraced by the current Democratic administration, which has continued those cutbacks, and culminated in the 1997 President’s Summit for America’s Future in Philadelphia, where President Clinton and Gen. Colin Powell touted the power of volunteerism. Now George W. Bush has picked up his father’s theme of ”a kinder, gentler” America by pushing ”charitable choice” — the provision in the 1996 welfare reform bill that allows faith-based organizations to contract with government to provide social services to the poor. (Al Gore supports it, too, though less vigorously.)

”Compassionate conservatives” would probably claim that I am the kind of ”caring adult” who can transform the lives of disadvantaged kids more effectively than any government program. I’m all for volunteering, but I would disagree. While I don’t doubt that I have had some positive effects on my kids’ lives — studies show that mentoring can reduce dropout rates and drug use among teenagers — they have mostly been of the ”boosting self-esteem” variety that conservatives, in other contexts, usually disdain. Besides, I’m not a very good volunteer. To work, mentoring has to be performed consistently, over a sustained period of time and preferably one on one. For the first couple of years, I saw my kids as often as twice a week. But now I’m lucky if I see them once a month, and I almost never see them individually. In their lives, I’m less a caring adult than a random one. And my failure is representative.

Although 55 percent of Americans reported that they volunteered at some point in 1998 — a 7 percent rise over 1995 — this jump does little more than recover ground that was lost in the early 1990’s and represents just a 1 percent increase over 1989. Moreover, the total number of hours that people are giving has actually declined. ”It’s a new trend,” says Sara Melendez, the president of Independent Sector, which compiled this data. ”People are volunteering, but when they do, it’s more of a one-shot deal — half a day one Saturday, instead of once a week for x number of weeks.” Overall, Americans donated 400 million fewer hours in 1998 than they did in 1995.

Consequently, while Powell has made recruiting 100,000 new mentors a top priority of America’s Promise, his volunteer outfit, there is little evidence that people are sufficiently answering his call. In New York, for instance, Big Brothers/Big Sisters receives just 4,000 inquiries each year from potential mentors. Of these, two-thirds never follow up once they learn they have to commit to seeing their kids at least twice a month. Another 700 lose interest after the initial training session or are eliminated through the program’s rigorous screening process. Only 600 people ever become mentors — this in a city with more than one million schoolchildren — and nationally, the program has a waiting list of some 50,000 kids.

To help nonprofits cope with this new unreliable work force, groups like Impact Online and New York Cares have sprung up that act like temp agencies, matching the interests (and busy schedules) of what might be called the impulse volunteer — someone with an urge to give but only a few hours to kill — with openings, arranged by time slot and geographical location. But this Filofax approach to giving often robs volunteerism of the very thing that was supposed to recommend it over government in the first place — namely, the personal connection that develops when you regularly visit, say, the same homebound AIDS patient.

And in a volunteer’s market, not every need has a buyer. ”People will come in and do a project — a school painting, a school wiring — and think they’ve done a good service and go away,” says Paul Clolery, editor of The NonProfit Times. ”But it’s not the type of traditional, week-in and week-out volunteering that a lot of organizations really need.”…

The experience of Meals on Wheels in Dallas is typical. It can’t find enough volunteers to commit to even a few hours a month to help deliver meals to the city’s elderly shut-ins. ”People can’t get away during the middle of the day,” says Helen Bruant, the program’s director. ”So, they ask, ‘Why don’t you deliver in the evenings?’ Well, we looked at that. But for a lot of our clients, this is their only meal. They eat half at lunch and save the other half for dinner. Plus, it’s not good for the elderly to eat a big meal at the end of the day.” Therefore, the program must hire 30 percent of its drivers. Even paying people, Bruant cannot find enough help. ”We can’t compete with McDonald’s,” she says…” Yet, if anything, the need is increasing. ”The aged population has grown by leaps and bounds in the last decade,” Bruant says, ”but giving and government financing haven’t increased.”

As a result, the heads of some of the most reputable nonprofits — the United Way, the Salvation Army, Catholic Charities — have reported that they can’t keep up with rising demand for their services. ”We’re having to turn people away, or ration portions, to stretch supplies,” says Deborah Leff, the president of America’s Second Harvest, the nation’s largest network of soup kitchens. And while charitable giving is up sharply, the growth has not kept pace with reductions in government aid to the poor. ”People have replaced some of it with volunteering, some of it with cash, but not all of it,” says Richard Steinberg, a professor of economics at the joint campus of Indiana and Purdue Universities in Indianapolis…

end of excerpt

September 14, 2017 update: wow, someone must have been inspired by my blog:
Bill Gates: Don’t expect charities to pick up the bill for Trump’s sweeping aid cuts.

Also see:

Nonprofits & NGOs: you MUST give people a way to donate online

fundhuntingThe following quote is from a blog in 2013 by Sue Gardner (hi, Sue!!) of the Wikimedia Foundation, which administers Wikipedia. The quote is about how the many-small-donors-instead-of-a-few-big-ones works so well for Wikimedia, a nonprofit:

We don’t give board seats in exchange for cash… people who donated lots of money have no more influence than people who donate small amounts — and, importantly, no more influence than Wikipedia editors… We at the WMF get to focus on our core work of supporting and developing Wikipedia, and when donors talk with us we want to hear what they say, because they are Wikipedia readers. (That matters. I remember in the early days spending time with major donor prospects who didn’t actually use Wikipedia, and their opinions were, unsurprisingly, not very helpful.)

It’s not only that they have many, many donors of small amounts, rather than a few donors that give huge amounts of money, it’s also that their donors are users of their initiatives, primarily Wikipedia – in fact, many are volunteers for these initiatives.

This isn’t a new model. I worked in professional, nonprofit theater for many years, and this was their model as well; each theater had hundreds, even thousands, of donors that gave, for the most part, small amounts, and the vast majority of those donors were also performance ticket buyers. I learned that a healthy nonprofit theater has at least half of its expenses covered by such individual donors.

Of course, the many-small-donors models wouldn’t work for every nonprofit. But if your nonprofit had at least 100 clients, volunteers and/or event attendees in a year, you MUST have a way for those people to donate via your web site. There is absolutely no excuse for NOT having this way of giving, and no excuse for NOT encouraging such donations.

How about this: at least once a year, I have been ready to donate to a particular nonprofit, I’ve gone to the web site to do so, and, ta da: no way to donate online; the only way to donate is by sending a check or money order. And so, I end up not donating at all.

This happened to me last month regarding a nonprofit right here in Forest Grove, Oregon, where I live. I was going to say something to the nonprofit, but instead, decided to turn my thoughts into a blog for small nonprofits in particular. I hope they notice. I don’t have lots of money: when I donate, I’m giving up the price of a movie ticket and popcorn. Most nonprofits would claim that they would not say no to any amount of cash someone wanted to donate, including that small amount. Yet, that’s just what they do when they don’t have a way for people to donate online.

According to Blackbaud’s 2015 Charitable Giving Report, 93% of funds given to nonprofit organizations came from traditional means in 2015 – major gifts, annual funds, fundraising events, checks, snail mail and by phone. Only 7.1% of donations to nonprofits came in online. HOWEVER, online giving has been steadily growing over the last few years, up 9.2% from 2014 to 2015, and 14% of online giving in 2015 originated on a mobile device. I’ve no doubt the numbers are just going to keep going up. A good summary of the Blackbaud report is here. In addition, a study of younger supporters (age 20-35) found that 56% preferred donating online via an organization’s website.

The excuse I hear by most nonprofits for not having a way for someone to donate online?

We don’t want to have to lose some of the donation to processing fees. 

Let me be clear: you are losing ALL of the online donation by not having a way for people to donate this way to your organization. Those people that go to your web site and can’t find a way to donate online don’t say, “Oh, I’ll write a check then.” Nope – they just don’t give at all.

As of the time of this blog’s writing, Paypal charges 2.2% + $0.30 per transaction on any donation ($0 to $100,000) to a registered nonprofit with 501(c)(3) status. Wouldn’t you rather get most of a donation than none of it?

There’s no service that doesn’t have some kind of processing fee for donations to nonprofits, at least not in the USA. Some services, like Paypal or Google Wallet, just charge a transaction on every donation, but don’t provide any features, like a customized web page. Services like First Giving charge more, but also provide more services, like tracking and managing donor information and easily integrating into whatever donor database you are already using. Which should you use? That depends on the size of your nonprofit’s budget, how many donors you are expecting to donate online and how much information you need from those donors. Have a look at what other nonprofits in your community are doing in terms of allowing for online donations, and don’t hesitate to pick up the phone and give them a call and ask for advice (we need nonprofits collaborating together MORE!). Also, talk to your financial institution, the bank or credit union where you deposit your organization’s funds – they may have options as well.

And if you are looking for a magical third party crowdfunding site that will bring in lots of donations for your organization merely by your inputting all of your information and asking for money, forget it – that’s not how successful online fundraising works for 99% of nonprofits. Rare is the donor who goes to a third party web site with no idea of who he or she is going to give money to.  Most nonprofits that raise money through online means are raising that money through their own web sites, and raise that money from people in their communities that are familiar with their work and want to support them, from people that have attended the organization’s events, or from people that have seen an ad on TV or radio.

More: 

Excellent advice from someone else on how to encourage donations online to your organization

More advice for what should be on your organization’s web site

Also see Survival Strategies for Nonprofits

Arts education is ESSENTIAL, not a nice extra

Amy Cuddy and CBS This Morning are in love with “power poses.” The “news” story they did recently was all about how standing or sitting a certain way, even if no one is looking at you, can help you feel more confident and powerful, and when done in front of other people, allow them to see you as such. Certainly body language is very important in presentation, for both the presenter and those you want to listen, but I was cringing over some of the recommendations, like for the pose where you sit in your chair and put your feet up on your desk as you talk to others – which, as anyone who works internationally knows, is profoundly disrespectful to people in a room with you. And the reporter’s fawning over a photo of Cuddy’s husband, in a pose they loved but that, to me, was demanding and demeaning to the viewer in a way that made me want to leave the room and get as far away from him as possible.

But what really ticked me off was this exchange:

“We don’t learn this stuff in school,” the interviewer, Rita Braver, said.

“No, we don’t teach it,” replied Cuddy.

Um… I learned it in school. I learned it in choir. You know, one of those arts classes that a lot of people that want to “revolutionize” and “disrupt” schools think are unnecessary in schools and should be replaced with more practical classes? If you were in any of the choirs in the Henderson County, Kentucky school system, you learned very quickly how to sit and how to stand, even when you weren’t singing. Certain postures were required, and other postures absolutely banned in the classroom. And those posture requirements have stayed with me to this day, decades later; I don’t sing in a choir anymore, but I know how to sit or stand in a meeting to indicate I am listening, that I hear you, and how to sit or stand so that you will feel compelled to listen to me. Performing in school plays also helped me with posture, with saying something by the way I was standing or sitting: fear, disinterest, confidence, surprise, and on and on.

But posture and presentation skills aren’t the only things that choir and drama activities in school gave me and that continue to serve me: I also know how to work in a team and meet a deadline, and how to dream, how to imagine, how to think creatively. There is a creative process, one that gets kick-started and flourishes when you go to art galleries, watch movies, read novels, and if possible, participate in making art yourself – singing, dancing, drawing, performing. You stare at clouds or a field or trees instead of a lit screen, and you let your mind wander, so that you can actually get ideas, so that you can formulate your own ideas. A lot of times ideas will turn up when you’re doing something else. Creativity is vital for most successful entrepreneurs or people brought in to improve a project, a program or an entire business. You don’t just disrupt a project or program or entire organization just because you can – you look for new ways of doing things that are needed by those served, an innovation that increases efficiency, that better addresses needs and challenges, and that keeps staff inspired – not just a change for change’s sake – and those disruptions come from inspiration, from creativity.

Neil de Grass Tyson, David Byrne, talked recently in an interview on Star Talk about the VITAL importance of arts education to innovators in any field – business, engineering, scientific research, whatever. I cried over this 3:44 minute part of the show, where an astrophysicist talks about why arts is VITAL to creativity. I could not agree more.

Instead of taking arts-related classes and learning to imagine, some Silicon Valley tech workers are taking LSD to be more creative. That’s so sad. Start a company choir. Dance. Try out for community theater. Have a reading of a Shakespeare play at your house. And sit up straight!

Also see:

That ‘Useless’ Liberal Arts Degree Has Become Tech’s Hottest Ticket

Why Top Tech CEOs Want Employees With Liberal Arts Degrees

tips for fund-raising for NGOs serving the developing world

fundhuntingSome of the most frequently asked questions (FAQs) to online forums for non-governmental organizations (NGOs) in developing countries, no matter what the subject of the forum is supposed to be (urban disasters, HIV/AIDS, maternal health, water and sanitation) , are regarding funding.

In 2004, frustrated at seeing fundraising questions from NGOs over and over and over again, and no INGOs nor UN agencies trying to answer them, I drafted a short list of basic tips for fund-raising for NGOs serving the developing world. I was an online volunteer with the Aid Workers Network then (the organization is long gone, unfortunately). Several other AWN volunteers revised the draft, and we finalized and published a version online for the AWN community. But I kept updating the document, and it grew from 15 pages to 30.

I have no idea how many people accessed the document. I tried to track it through various means, but was never successful.

I have updated the document for the first time since 2011, and instead of asking people to write me for it, so I could get an idea of how many people accessed it, I now have it ready for download from my web site. It’s now 29 pages.

But the big news is that I’ve updated it for the last time. I’m not updating it anymore.

Most of the information is timeless; the web sites in the document will change over time, the organizations cited will come and go, but the basic advice will always be valid, I hope. Also, there are so many more resources now to help NGOs with fundraising than there were 10 years ago, as any search on Google will show – this document isn’t filling an information gap like it was when it was first drafted and published.

Some things that have been surprising in the decade I’ve maintained this document, some of which are also reasons I will no longer be updating this document:

  • I have regularly gotten funding solicitations via email from NGOs in the developing world because they’ve done exactly what this document says NOT to do: they’ve found my name in association with fundraising and sent me a grant proposal, unsolicited, despite the obvious fact that I am NOT a foundation. The emails aren’t even addressed to me by name; they are often addressed to “sir”, or they have 10 other emails listed in the “to” bar.
  • I make it clear that this document is for NGOs serving the developing world, yet I frequently get requests for it from nonprofits in the USA. Sure, some of the advice is universal for mission-based organizations, but the document talks about funding sources that are available only to organizations working in, say, Africa or the poorest parts of Asia and South America, sources that are NOT available to organizations in North America.
  • Several people and organizations have posted the document to their web sites without my permission, despite me asking on my web site and in the document for this not to be done. When I’ve written to ask them to remove it – they often are posting an old version, not the latest – they say they had no idea I wouldn’t allow the document to be posted. Which means they didn’t bother to read even the first two pages, or, they just don’t care.
  • Several people and organizations have passed this document off as their own. That hurts most of all. All I’ve asked in return for this document is credit for it – I have never asked for payment. For someone to go through it and take my name off of it and then publish it as their own, including people from at least two NGOs – it’s shameful. It’s disheartening. It contributes to a negative image of NGOs working in and for the developing world.
  • I’ve never received follow up from anyone saying how they have used the document. Has it been helpful? Did it result in funding? I’ll never know.

I sound bitter. Sorry. I’m frustrated that a decade-long effort didn’t seem to do any good. If this document does make a difference for your NGO, I hope you will tell me.

Also see:

Survival Strategies for Nonprofits , a guide for nonprofits facing critical budget shortfalls.

OCHA guide to crowdfunding: a review

409571-OCHA_TB16_Crowdfunding_for_Emergencies_onlineThe United Nations Office for the Coordination of Humanitarian Affairs (OCHA) has released a briefing called Crowdfunding for Emergencies. Not really a how-to guide, more of a look at how it might work in the very best of circumstances. I’m glad to see a UN agency – OCHA, in particular – talking about crowdfunding – about how individuals can donate financially, directly, to humanitarian efforts – but any talk of crowdfunding needs to come with a reality check. And there’s no reality check in this short report.

So, here’s my reality check regarding crowdfunding for humanitarian crises:

  • Most of the time, a crowdfunding effort does NOT raise lots of money. Most crowdfunding efforts fail to meet the expectations of the initiatives that attempt them. We hear only about the campaigns that are wildly successful – not the many more that aren’t successful at all. Let’s look at just Kickstarter, which is mentioned repeatedly in the report — but without these statistics: less than 41% of approved Kickstarter campaigns get funded — and Kickstarter says another 20% of projects submitted are rejected by the site. Out of the over 72,000 projects funded on Kickstarter since its inception, as of October 2014, only about 1,600 raised more than $100,000.
  • The wildly successful crowdfunding efforts you have heard about – for Haiti, for Nepal – have had a tremendous amount of marketing and media coverage behind them. Vast amounts. People were hearing about the dire circumstances in Nepal on the news, on the radio, on their social media networks, and on and on, for days and days. Most initiatives won’t have that kind of outreach behind their crowdfunding effort.
  • The wildly successful crowdfunding efforts you have heard about have, later, lead to some very bad feelings among donors, who later read stories about the misuse of funds. Crowdfunding might get your initiative lots of money, but if it does, it will also get you lots of scrutiny. Are you ready to handle such? Are you ready to show the impact of the money you raised, in hard facts and figures, on demand?
  • Donor fatigue is real. People get exhausted from seeing images depicting desperate circumstances. They are moved the first time, maybe the second time, but then they feel overwhelmed, emotionally-drained, even under siege. If your crowdfunding effort for a humanitarian crisis happens soon after another humanitarian crisis, it might not matter that you have an excellent outreach campaign and lots of media coverage.

I was glad to see this risk talked about in the publication:

“Financially supporting a few crowdfunded projects at the potential expense of the community-at-large is a substantial risk, as crowdfunding platforms tend to target individuals as compared to agencies.”

Crowdfunding is, absolutely, something humanitarian organizations should be exploring. But keep expectations realistic.

Also see:

Survival Strategies for Nonprofits