
Board recruitment is volunteer recruitment.
If your nonprofit is needing to recruit volunteers for its organization, then before you start writing up the profile of the perfect board member and all that will be expected of such, your board membership needs to answer this question:
Why is it GREAT to serve on this board of directors?
If your board cannot answer this question, you need to rethink what your board of directors is doing.
Being on the board of a nonprofit is a tremendous responsibility. The board members are fiscally responsible for the organization. Most boards fall into two categories: working boards, where individual members take on different roles with regard to the organization (helping with marketing and outreach, helping to cultivate funding or programming partnerships, working with clients in some capacity, organizing the annual large fundraising event), or funding boards, where each member must give or raise a certain amount of money every year.
You aren’t going to attract board members by saying, “We have all this work to do. Please come help do it.” Or “Here is this desperate need in our community that our nonprofit addresses, and if our nonprofit goes away, it will be a disaster for the community” Or “Here’s how much money you have to give or raise every year.”
You are going to attract people to the board who
- think the responsibilities of board membership are worth it because of the inspiration they will regularly receive regarding the work of the nonprofit.
- think membership will be prestigious, something helpful for their profile in the community or within the company where they work, because of all that your nonprofit does in the community.
- want to do the activities board members are required to do, who look forward to doing those activities, because they look fun, impactful and/or meaningful.
If your board cannot answer the question of why it’s great to be on your organization’s board of directors, it means there’s no good reason for someone to want to join your board.
At a board meeting, have your board members answer this question. Write the question on a white board or flip chart and capture their answers. Ask them to reflect on more answers, or clarify their answers, after the meeting if they wish, and to send their new ideas and clarifications to your board president before the next board meeting. Display all the answers at that meeting and let them discuss them on more time. They may find that there are some things that need to be addressed before new board members are recruited, like the number of board meetings, or how meetings are conducted, or how much the board is or isn’t involved on the front lines of the organization’s work (which can often make the difference between an energized board and one that feels uninspired).
And, of course, it should go without saying, but before your board starts recruiting new members, your organization also needs
- to make sure everyone understands the bylaws, which note the role of the board, term limits, leadership succession, etc.
- board duties in writing.
- a form for nominees to fill out noting both their areas of expertise (event organizing, graphic design, accounting, etc.) as well as what skills they want to offer or develop.
- a list of board committees.
- a process for reviewing board nominees, for contacting nominees, for interviewing nominees, etc.
But I think getting your current board to answer that question is CRUCIAL in ensuring your search for new board members is successful – and that your board members complete their terms!
Also see:
Executive Directors & Board Members: Get Out in Your Communities
When Board Members (& other volunteers) Get in the Way of Much-Needed Change
Recruit board members to be board members, nothing more
Recruiting board members with LinkedIn?
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