Tag Archives: charity

How nonprofits can leverage LinkedIn

Leave a reply

It’s clunky, it needs a design update, it rarely gets referred to any more in articles about social media, but LinkedIn can be a valuable resource for nonprofits and other community groups and they should be using it regularly. Using even just the free features on LinkedIn will increase awareness about an organization’s work and it may lead to better board recruitment, more event attendance, more program participants and more donors, as well as greater awareness of progress among current supporters.

Here’s how your nonprofit or community program should be using the free features on LinkedIn:

  • Your organization should have a profile on the site and should ask all of its employees, former employees, board members and other volunteers to link to it in their list of job and volunteering roles. Your organization should also ask all of these people to regularly “like” the posts by the organization, if they feel comfortable doing so (but emphasize it is NOT a requirement).
  • Your organization should post public events to the LinkedIn events feature and then share these on the organizational profile.
  • Your organization should post updates to its organizational profile on LinkedIn – just like you do on Facebook, but perhaps with a more formal tone. Remember: LinkedIn is a web site for professionals to talk about their work and expertise, not for cat memes.
  • Your organization can ask employees, former employees, board members and other volunteers to share your organization’s LinkedIn status updates and to comment on such – but only if they feel comfortable doing so. Remind them that this is not a requirement and there will be no repercussions for not doing it (except for maybe your marketing manager!).

In addition, staff members can also join various LinkedIn groups and participate in such – but it’s their choice what they join and you should never ask them what groups they are on. But you can remind them that they should share info about your organization IF it’s on topic for whatever group they are on. These activities can further create awareness of the organization and a positive image.

You can also use the fee-based features on LinkedIn for paid roles. If you post a job, you ABSOLUTELY should reveal the salary in that posting. You can also use the job posting feature to post volunteering roles – I recommend using it for board member recruitment, but in such listings, making it clear that it’s an unpaid role, emphasizing the time requirements, and being explicit that not all applicants will be accepted.

I’ve been using LinkedIn on behalf of West Tuality Habitat for Humanity. I also used it some years ago to recruit board members for a cultural arts organization that funds nonprofits in the county where I live in Oregon. It has absolutely been worth the time investment – and most of the time, I’m just cutting and pasting info I’m already posting to Facebook or our web site – there’s been no need to create unique content. It takes seconds, not minutes, to keep info up-to-date on LinkedIn.

Is your nonprofit leveraging LinkedIn? How has it been working out for you?

Also see:

Ensuring cultural & social interactions: as important as water, food & shelter.

Leave a reply

ACAPS is a nonprofit, nongovernmental project founded in 2009 with the aim of conducting independent, groundbreaking humanitarian analysis to help humanitarian workers, influencers, fundraisers and donors make better-informed decisions. ACAPS is not affiliated with the UN or any other organisation, allowing it to be a more neutral, critical voice regarding such initiative. ACAPS is overseen by a consortium of three NGOs: the Norwegian Refugee Council, Save the Children and Mercy Corps.

ACAPS published a report in May 2022, Life goes on in Yemen: Conversations with Yemeni families as the war nears its eighth year, that illustrates why humanitarian response cannot be just about providing water, food and shelter, and why it’s a mistake for charities to limit their communications with donors to only these needs. Water food and shelter are often called “basic needs”, but the reality is that social interactions, cultural practices and trust in the strength and work of institutions are all a part of basic human needs as well. The report is about Yemen, but it applies to every country.

This image is, to me, oh-so-powerful – and applies to every community, not just Yemen:

An image of a family as a part of a cycle that includes life-cycle events like weddings, deaths, births, etc., and the essential nature of having a social and cultural life.

This excerpt from the report is a good summary of what the image and the entire report is trying to say:

This research serves as a reminder that Yemenis are interested in more than just the satisfaction of their essential needs (such as water, food, and shelter). It highlights the diversity of households and the creative ways people adapt to economic challenges and accommodate long term strategic needs. Yemenis continue to participate in life-cycle events, celebrations, and social obligations. Having a social life maintains and creates networks and connections that build social capital, enhance the quality of life, and form the support network people can rely on when they most need it. Understanding the key role social capital plays in Yemeni life highlights that social capital is something built, maintained, stored, and used in a continuous cycle. Connections are important, but social capital is the glue that keeps these connections alive. When Yemenis keep celebrations modest by inviting fewer guests or keeping events shorter, they build less social capital. Similarly, they lose social capital when they hold fewer gatherings or visit extended family in their ancestral villages less.

So many people want to volunteer and/or donate financially to help people experiencing extreme poverty caused by social injustice, historic oppression and inequities and armed conflict. That should continue to be encouraged and cultivated – but people also need to understand that community development is every bit as important as charity and the provision of water, food and shelter.

Shout out to the Aidnography blog for bringing this to my attention.

Also see:

Decolonizing International Aid (including international volunteering).

humanitarian stories & photos – use with caution.

Extreme poverty is not beautiful.

Advice for teaching children compassion & understanding instead of pity with regard to poverty.

Nope, volunteering is not always inherently “good”.

Helping online volunteers stay engaged & energized

Leave a reply

In pre-pandemic times, an online meeting felt like a luxury, a welcomed relief from driving to a site or taking mass transit. Now, because of COVID-19. when the only way to safely work together is online or via the phone, we’re all burned out by online meetings, and there’s nothing virtual about our fatigue.

In addition, volunteering onsite is a way to be a different person than we are at our paid work or in a classroom or even with our families. It’s a way to feel like we’re making a difference in the world. It can be a refreshing change from other parts of our life. For people that live alone, volunteering onsite can provide a much needed social life. While I think online volunteering can be wonderfully personal, I also know that virtual meetings, virtually all the time, is not the world most of us want to live in.

Volunteers are exhausted. Many that still have jobs and struggling to do those and assume new family care obligations – children are in virtual school and some older relatives have moved back in with younger family members. Many are having to look over their finances every day. Most everyone is scared of for their own health as well as everyone else in their household. And many people, especially living alone, are oh-so-lonely. Volunteering these days doesn’t offer the time out it did in pre-pandemic times – it can just feel like another online meeting.

But nonprofits still need volunteers, and volunteers still need volunteering. I know so many nonprofits, NGOs, charities and other groups have a huge amount on their plate these days and far more stresses than usual, but we all need to take a deep breath and spare some thoughts for both our current volunteers and those we want to recruit.

How to Recruit & Engage Volunteers in a Time of Virtual Fatigue, an article is by WBT Systems, which produces TopClass LMS, a learning management system for membership-based associations, has great advice for any program involving volunteers. It starts with some basics from quality volunteer engagement we should all know and apply even in non-pandemic times, like creating realistic roles for volunteers and emphasizing why the task matters to the program and the difference it will make. But then it gets into more specific advice that relates to current remote working challenges, which I’ve reframed and expanded below.

For instance, we all need to better commit to SHORT meetings that have a definite purpose and a definite start and end time. Don’t have a general, open group volunteer meeting; have a here’s-what-everyone’s-doing meeting, devoted exclusively to elevator speeches from each volunteer. Or have a celebrate-one-accomplishment meeting, devoted solely to quick updates. Whatever the meeting, be able to answer these questions: what do I want to happen as a result of this meeting? Why does this meeting matter? Why can’t you ask for this info via email?

I like to prepare my meetings as though it’s a stage performance: I like start and end on time and know exactly what I want to say, but also be ready for a spontaneous improv moment! I also am ready to facilitate: to frankly, politely tell a person who is going too long that we are going to have to table that discussion until later, for instance, because we need to hear from everyone.

Also regarding meetings, the article suggests telling volunteers you will open up an online meeting 15 minutes before the start and leave it open 15 minutes after so they have a chance for chatting, if they wish. I have REALLY enjoyed this in meetings and webinars.

I sometimes encourage people I’m meeting with to have the meeting in a different room than they are in usually – and I do the same. The same rules apply: you should be in a well-lit room that does not have lots of distractions, if at all possible (people walking through the space, intrusive sound, etc.). Otherwise, you might be surprised at how refreshing it feels to have a meeting in a different room, or even just in a different place in the usual room.

In addition, I like when I don’t have to have a full meeting to get a question resolved or check-in with everyone – I like having a Slack channel just for volunteers I’m working with, so they can check-in or ask a question of me, any time. It’s a virtual way of dropping by my office. And it keeps messages out of my email in-box.

The WBT Systems article suggests that you “Invite someone to Zoombomb the end of the meeting, perhaps the CEO, board chair or another leader who thanks the volunteers for giving their time and talent.” I LOVE this idea.

I’m somewhat tepid on the idea of things like encouraging everyone to wear a hat, or having everyone bring a toy to a meeting, etc. – the article doesn’t suggest this, but I’ve seen it elsewhere. I’m not big on ice breakers before every onsite meeting – I do not like having my time wasted, especially when I’ve schlepped across town or had to juggle to carve out time for a meeting, and everyone going around the room talking about who their favorite superhero is (Wonder Woman in the DC universe, Jane as Thor in Marvel). Online, I can find meeting games even more annoying. I want to feel like my time is valued and what’s most needed is getting done. In the end, you have to know your audience, you have to experiment and be observant, you have to be open to what is NOT working, and you have to work towards balance.

cover of Virtual Volunteering book with hands raising up various Internet connected devices

Don’t assume staff working with volunteers, or even volunteers themselves, understand how to lead and manage virtually. Yes, I’m going to yet again recommend The Last Virtual Volunteering Guidebook, which emphasizes support for volunteers more than any other topic. Also, if you have time, look for videos and articles that could help others, and if you don’t have time, recruit a volunteer to curate such for you to review and share.

When Susan Ellis and I wrote The Last Virtual Volunteering Guidebook, we never envisioned a global pandemic creating this massive, sudden shift to virtual volunteering for so many agencies. I’m glad to be able to recommend this detailed resource for ensuring success in virtual volunteering, with far more information than a blog or webinar ever could.

Also see:

If you have benefited from this blog or other parts of my web site or my YouTube videos and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Milestone: more than 100 virtual volunteering research articles

1 Reply

As of October 2020, a milestone has been reached regarding virtual volunteering: I’ve found more than 100 research articles, dating back to 1997 and most with a university association, related to virtual volunteering. These are all listed here at the Virtual Volunteering Wiki.

I started tracking published research regarding virtual volunteering – using the internet to engage and support volunteers – when I directed the Virtual Volunteering Project at the University of Texas at Austin. I began heading the project in December 1996 and within several months of looking, I not only had found about 100 programs, most at nonprofits, a few at schools, that were involving online volunteers, I also realized that the practice was at least a couple of decades old, first starting at the Project Gutenberg, a volunteer effort that began in 1971 to digitize, archive and distribute the full texts of public domain books, such as works by Jane Austen, Charles Dickens, Sir Arthur Conan Doyle and Mark Twain. But what I had trouble finding was academic research on the subject. I had found a fair amount by the time The Last Virtual Volunteering Guidebook was published, but even so, it seemed still to be rather on the lean side for a practice that was so well-established.

I had no funding to research and write The Last Virtual Volunteering Guidebook, and I’ve had no funding to continue maintaining the Virtual Volunteering Wiki, which tracks news and research regarding using the Internet to engage and support volunteers. But, indeed, I’ve maintained the wiki all these years, focusing on things that I deemed newsworthy and, especially, academic research. When I realized that there are now more than 100 research articles, dating back to 1997 and most with a university association, related to virtual volunteering, I felt it was worth celebrating. And this is just the English-language material: I bet there is a fair amount in Spanish, given Spain’s leadership in virtual volunteering for a couple of decades now.

Note that sometimes research articles do not call the unpaid contributors or unpaid virtual team members “volunteers.” For instance, any research paper on Wikipedia contributors could be considered research on virtual volunteering, as Wikipedia contributors – Wikipedians – are unpaid by Wikimedia for those contributions.

Also note that many of the papers make the mistake of talking about virtual volunteering as new, ignoring or overlooking its more than three-decade history. When I read that this is a “new” practice in an academic paper recently published, especially a thesis or dissertation, it makes it very hard for me to take the rest of the research seriously. I wish more university professors would catch that inaccurate point of view early on in a PhD student’s exploration of the subject.

It’s so wonderful to see that virtual volunteering now has a rich research history to go along with its rich history of practice, and I love reading perspectives about virtual volunteering by people who ARE NOT ME. Look, it’s been fun to be the world’s expert regarding virtual volunteering, but I’m so hungry to read perspectives by other people, particularly regarding what works best in supporting online volunteers, particularly different demographics of such volunteers – is it different to involve teen online volunteers in India versus tech-savy senior volunteers in Germany? Is there something that works well supporting online volunteers in South Africa that is different than what’s done in Spain? Is engaging and supporting rural online volunteers different from engaging and supporting urban or suburban online volunteers, even in the same country? I’d love to see such comparative studies!

What’s not needed? Research on the motivations of people who volunteer online. Good grief, people, ENOUGH!

I would also love beyond words if a university would step forward and be willing to take over management of the Virtual Volunteering Wiki. Having university students and faculty maintaining this would make it a much more rich and valuable resource. Any takers?

Let me be frank: I’m going to eventually retire. I’ll always be interested in virtual volunteering, and I’ll be an online volunteer myself for, I hope, decades to come (in between my extensive motorcycle riding). But just as there is no one Queen or King of All Things Volunteer Management, there shouldn’t be just one person, or always the same person, keeping track of news and research regarding virtual volunteering and distilling the key points of such. It’s overdue for new leaders, and a diversity of new leaders, to emerge in this field. I stand ready to support those new leaders (or, at least, figuratively – I can’t stand as long as I used to).

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Your favorite non-English resources re: volunteerism or nonprofits?

Leave a reply

I asked this back in 2011, but it’s time to ask it again:

I would like to know YOUR favorite online resources regarding volunteerism / volunteers (especially the support and management of such), nonprofits or NGOs (non-governmental organizations), including Tweeters, in languages OTHER than English.

Spanish, French or German are most desired, but any language – Arabic, Persian Farsi / Dari / Tajik /, Hindi, whatever – would be welcomed.

In short, I’m looking for the Spanish, French, German, Arabic and other non-USA, non-English-language versions of Energize, Inc., of VolunteerMatch, of resources for those that manage volunteers like what I have on my web site, etc.

Please send the name of the resource, the URL of the resource, and a summary of what the resource is – does it focus on volunteer management? On nonprofits / NGOs / charities using the Internet? Or helping organizations recruit volunteers? Or fundraising / resource mobilization? Or any aspect of management? Is it a web site? A database? A Twitter feed?

I have some of these resources already, but I would like to have more. Plus, mine need updating:

I will share what I’ve compiled already and what’s submitted – and is what I’m looking for – on my web site, and announce the page here on my blog, as well as my Twitter feed and my Facebook page.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

Easy way to get a video made & posted re: your org

Leave a reply

You don’t have a video on YouTube, with a link on your own web site, that talks about how great your nonprofit is? Or a video that shows what volunteering is like at your organization or celebrating volunteers at your program? SHAME ON YOU! In this era of smart phones, there’s no excuses for not having such a video – or more than one!

Here’s how you can get such a video produced and online QUICKLY, with the help of volunteers.

First: make sure every volunteer, employee and consultant at your organization has signed a photo and video release form – examples of these are easy to find online. You want to have signed permission from all of your staff, always, to take video of photos of them and use them in promotional materials. It’s a good idea to require that any person sign these on their very first day of working at your organization. If you haven’t been doing this, then print several copies out and have volunteers sign them when they sign in for their next shift, when they attend an event, etc., and keep track of everyone who has and hasn’t signed. You will also need to have releases on hand for members of the public or clients to sign if you film them at your facilities. If anyone refuses to sign – and that is their right – you may not film them.

From among your current and previous volunteers, or through whatever volunteer recruitment tools you use (like VolunteerMatch, AllforGood, posts to your web site, posts to Facebook or other social media, etc.), recruit volunteers who will pair up during volunteering activities: one volunteer will do the actual task, as usual (this should be one of your veteran volunteers) and one will record the volunteer for a few moments doing the task with his or her smartphone (always landscape – hold the phone sideways!). Sound isn’t important. Each volunteer should try to get at least a full 60 seconds of footage.

So, for instance, at a nonprofit animal shelter, if you paired up volunteers, you would have raw video footage from various smart phones (they can all be different kinds) of:

  • a volunteer staffing the front desk and interacting with clients
  • volunteers interacting with animals
  • volunteers dealing with inventory
  • volunteers pouring dog food or cat food
  • a volunteer taking photos of new animals for your web site
  • etc.

Recruit a video editing volunteer who will gather all of the videos together in one place online, a place where staff at your organization can always access the raw footage in case this volunteer is unable to complete the task. For instance, all volunteers could be asked to upload their footage to a YouTube account set up specifically for this project, and for footage to be uploaded so that it is not public. If they don’t know how to upload footage, they could get guidance from someone at your organization the next time they are onsite at your organization.

Where to recruit a video editing volunteer? From your current volunteers (and have them ask their family members), previous volunteers, via a post on your web site which you link to from an announcement on your social media channels, via a video production class at the nearest high school, college or university, via employees at a large company where they have an in-house marketing staff, etc. What about asking the faculty of such a class to turn your video needs into a class assignment, with different teams of students each producing a video based on raw footage and then your voting on which you think is the best? Be sure to write a full description of what the volunteer video editor’s duties are, that you will include in all recruitment materials so expectations are clear.

This video editing volunteer will be charged with:

  • editing bits and pieces of the raw video into a 2 or 3 minute video
  • adding in copyright-free music (easy to find such via archive.org)
  • adding in titles and captions that say whatever it is you want to say about your organization and how great it is, perhaps also about why your volunteers are so wonderful and essential

The video editor presents the first draft of his or her work to appropriate staff and, once staff approves, up it goes onto your organization’s YouTube channel.

You could do something similar regarding interviewing clients to talk about how they have benefitted from your services, or talking to volunteers about why they enjoy volunteering, or talking to donors about why they donate money. For videos where people will be interviewed and sound during recordings IS important, recruit your video recording volunteers from a video production class at the nearest high school, college or university, via employees at a large company where they have an in-house marketing staff, etc. Be sure to write a full description of what the volunteer video recorder’s duties are, that you will include in all recruitment materials so expectations are clear. What about asking the faculty of such a class to turn your video needs into a class assignment? And, again, this person or team should put all of the raw video footage in one place online, a place where staff at your organization can always access the raw footage in case this volunteer is unable to complete the task.

For any video where words will be spoken, you will need to recruit a volunteer who will caption the video on YouTube. I have recruited online volunteers to do this for my short video projects for nonprofits via VolunteerMatch – recruitment of such a volunteer has always taken less than three days! Here’s more about recruiting volunteers to caption videos.

There is no excuse whatsoever for NOT having such videos about your organization’s work! And video editing is shockingly easy: I do it myself, self-taught, on my ancient Macintosh computer. Here’s a video I put together for Knowbility, a nonprofit in Austin, Texas, showcasing nonprofits it was working with in its OpenAIR program. I had video footage from various organizations, all remote to me (hundreds, even thousands, of miles from me) – none of the video was what I had shot myself. I also had some slides of information as visuals. I spliced it all together using the free video-editing tool that was on my ancient Mac, then laid in some music – something I’d never, ever done before – using copyright-free music I found on archive.org, and finally transcribing using the free captioning tool on YouTube. My video is not going to win any awards: my transitions between videos and “moments” arent’ very good – but I had just one day to do it, and the video was VERY effective at the event at which it was shown. Imagine what a volunteer who DOES have some video editing experience, with several days, could do for YOUR organization!

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

Also see:

Free guide updated: Basic Fundraising for Small NGOs/Civil Society in the Developing World

2 Replies

I’ve updated Basic Fundraising for Small NGOs/Civil Society in the Developing World for the first time in four years. I swore I wouldn’t anymore, and even said so on my web site… it’s quite the beast of a project, given that it’s entirely unfunded work. And I’ve been updating it since 2004.

But the continued pleas on sites like Quora from small NGOs in Asia and Africa, including very specific questions about crowdsourcing, a topic not covered in the 2015 version of the document, prompted me to spend oh-so-many hours updating it.

The PDF book is now 41 pages long and is available to download, for free, from my web site. It includes chapters on:

  • Fundraising: Some Things You Should NEVER Do
  • Networking & Establishing Credibility
  • Guidelines for Integrity, Transparency & Accountability
  • Using Social Media to Build Credibility
  • Absolute Essential Preparations To Solicit Donations
  • Finding Donors & Making Contact
  • Proposal Writing
  • Ethical Principles in Fundraising
  • Crowdfunding & Online Donations
  • Beware of Fundraising Scams
  • Financial Sustainability Action Planning
  • Individuals Raising Money in Another Country for Your NGO

The work of small community-based organizations (CBOs)/civil society organizations (CSOs)/non- governmental organizations (NGOs) in developing countries, collectively, is vital to millions of people. There is no group or institution doing more important work than CBOs / CSOs & NGOs. They represent local people and local decision-making. They often are the only group representing minority voices and the interests of those most-marginalized in a community. I call them mission- based organizations: they are organizations that exist, primarily, to fulfill a mission. They have a mission-statement that is supposed to guide all of their activities – in contrast to a business, which exists to make profits.

Financial support for their vital work, however, is hard to come by, and staff at these organizations, whether paid or unpaid (volunteer), have, usually, never had training in how to raise funds, what different funding streams can look like (individual donors, foundation grants, corporate grants, fees-for-service, government contracts-for- service, etc.), or how to maintain an accounting of funds.

I can’t solve this challenge with a book, but I hope I can give these NGOs the most basic information they need to secure funding. I hope it also helps consultants who are trying to help these small NGOs in developing countries.

Will I update it again? Not any time soon, barring the correction of some egregious mistakes, and maybe not at all. I need money too, folks. I need to devote my energy to projects that pay me. Please read more about my consulting services and let me know if you might like to work together!

vvbooklittleA resource that isn’t free but is very much worth your investment – at least I think so – is The LAST Virtual Volunteering Guidebook. The book, which I co-wrote with Susan Ellis, extensive, detailed suggestions and specifics about using the Internet to support and involve volunteers: virtual volunteering. It includes task and role development, suggestions on support and supervision of online volunteers, guidelines for evaluating virtual volunteering activities, suggestions for risk management, online safety, ensuring client and volunteer confidentiality and setting boundaries for relationships in virtual volunteering, and much more. The LAST Virtual Volunteering Guidebook is available both as a traditional printed book and as a digital book.

Also see:

More Than Me scandal in Liberia: a lesson to all who “just want to help”

Leave a reply

Katie Meyler of the USA wanted to save girls in Liberia from sexual exploitation, to educate them, empower them, keep them safe. She founded a charity called More Than Me and quickly raised more than $8 million for her efforts. The first More Than Me project multiplied quickly to 19 schools teaching 4,000 students. When the Liberian president, who had won a Nobel Peace Prize for her fight for women’s safety, was asked what she wanted from those keen to help her country, she answered, “To expand Katie Meyler’s initiative to as many communities as possible.” Meyler rubbed shoulders with Warren Buffett, Bill Gates and Oprah Winfrey, and even get invited to the Obama White House.

Yet many of the girls in the program were regularly raped by a high-level MTM staff member, who was never vetted and rarely supervised in his interactions with girls. Victims told authorities and the media that he threatened to take away their scholarships or even kill them if they reported him.

The first school launched byMore Than Me was staffed in large part by year-long American “teaching fellows,” volunteers who were each asked to fundraise or pay $10,000 to participate. Except for one position, teaching experience wasn’t required, nor was a criminal background check – applicants just had to show they were an “innovative, out-of-the-box thinker and risk-taker” and include a video demonstrating they were “on fire with passion.” And, of course, have the money to pay. One of the first volunteers tried to sound the alarm and mismanagement and lack of appropriate safety systems at the organization, drafting a document highlighting the risks the organization was taking regarding financial management and children’s safety. The organization did create a written policy which said staff members were required to report child abuse to the organization, but in a country where sex for grades and other school-based exploitation were prevalent, the charity had no procedures for how to do so, and did not train staff about what reporting would look like.

Instead of helping girls, this program has irreparably harmed many. It put girls into the path of a serial predator and ignored warning signs about such. And many thousands of dollars are unaccounted for.

If you want to go abroad, with no experience, just a good heart, to help others, and you don’t yet know about the horror show that is More Than Me in Liberia, you need to read up. The ProPublica piece that exposed More Than Me is worth your time.

As this article from the Nonprofit Quarterly notes about the More Than Me scandal:

Cases like More Than Me’s underline the importance of context and relevant experience. Anyone with the most basic understanding of the social dynamics in Liberia or any other post-conflict situation would have known that sexual and gender-based violence (SGBV) was a huge problem and not taken it for granted. The inexperience of Katie Meyler has been remarked upon and shows clearly through her handling of this crisis. White saviorism also thrives on the porn of poverty that freezes affected countries into essentialized images and relations of dependence from which they struggle to recover. But equally dangerous is its instrumentality as a facade for the less than honorable activities of some so-called humanitarians. There can be no sustainable reform of humanitarianism unless the world puts heads together to block the unintended consequences of humanitarianism.

Why am I so hard on people that post to forums or write me directly and say, “I have a good heart and a love of adventure and want to help poor kids in other countries!”? Why am I even harder on organizations that say, “Pay us this amount of money and we’ll let you help in our orphanage abroad – no need for any special skills or a criminal background check!”? This is a perfect example as to why. Yes, I am abrupt and demanding with people that posts such messages to fora or directly to me – and I will continue to do so.

And it’s not just abroad: I frequently come into contact with programs right here in Oregon that do not have any written policies about preventing and reporting inappropriate behavior by staff, volunteers or clients, and have no training for staff, volunteers or clients on what inappropriate behavior is and what reporting looks like. And when I try to bring this up, however gently, prefaced by lots of compliments to the program for producing such great results, I hear “We haven’t had any problems with inappropriate behavior.” And my response is always the same, “How do you know?”

Four things I wish every person knew who wants to go abroad and help, and every organization knew that wants to fund efforts to help people abroad:

  • Having a good heart and passion for a cause will not make your organization immune to corruption, mismanagement, harassment of clients or sexual abuse.
  • Any nonprofit, charity or government effort to help people should always put the clients, their priorities and their safety FIRST, below whatever organizational, program or personal brand you are trying to establish.
  • Local people that you want to help, even children, get a say in how you are going to help them, a say in what the organizational and funding priorities should be, and a priority for when they complain about something that threatens themselves, their family or their community.
  • Your goal, as much as possible, is to build the capacity of those local people to eventually lead and staff these activities themselves WITHOUT YOU.

The backlash against humanitarians working abroad with children, including volunteers (voluntourism), is coming. Are you ready? Also see: Nepal’s children at risk: Sexual abuse in the aid sector.

Also see:

Something New & Innovative? How about something that WORKS?

Leave a reply

So often – TOO OFTEN – I hear nonprofits, government initiatives, NGOs, charities and other mission-based programs complaining that they aren’t getting good attendance at their events or program activities, or aren’t getting any press coverage, or don’t have enough volunteers, and so they are looking for something innovative and new in marketing.

But is something innovative and new really what they need?

In my junior year at Western Kentucky University, a million years ago, one of my professors proposed an idea to me: for one of my senior year classes, to fulfill my minor in theater, I could be in charge of marketing the Fall Children’s Theatre series, a then-annual event where three to four student-directed productions were presented, all focused on children audiences. I would get credit for a full senior-level class for such. I had also been working at the local arts center as a marketing intern outside of classes and had a wonderful mentor there who had taught me a lot about getting press coverage – combining this experience with my journalism major and newspaper experience, it was an offer I couldn’t refuse!

I was oh-so-successful at getting kids and their parents to the plays. One performance had to be delayed a few minutes because there were so many kids pouring in from an area kindergarten. We consistently sold out of intermission snacks, filling the coffers of our student theater society. Of course, I got an “A” for my efforts: my professor said they had never had so many full houses for the Fall Children’s Theater series.

Was I innovative in my approach to marketing these shows? No. All I did was the basics:

  • Sent press releases in a timely manner, with complete information, to area newspapers, and the one local TV station, in time to get into their calendar sections.
  • Sent press releases to local schools and kindergartens as early as possible.

That’s it. That’s all I did. And I sent these by mail – there was no Internet in my world back in those days. I had no budget to do anything else. All I did to be so wildly successful was the basics of marketing. And I did the basics WELL. Before my involvement, press releases were never sent, or were sent too late for information to be included in a local newspaper or on TV, or didn’t have complete information.

Before you start looking for something innovative to improve attendance at your events, increase program participants, recruit more volunteers, increase your visibility, etc., look at your current communications:

  • Is information on your web site up-to-date and complete, with answers to Who?, What?, Where?, Why? and When? right in the first paragraph of any information about events?
  • When you post about information on social media, do you make sure it includes Who?, What?, Where? and When? (you may not have enough room on Twitter for Why?)
  • Are you sending press releases and announcements to every area media outlet in your area, including newspapers, radio stations and TV stations watched in your area, in a TIMELY manner?
  • If you have a poster or brochure about the event, are the answers to Who?, What?, Where?, Why? and When? obvious and easy to find/easy to see?
  • Has your up-to-date, complete information been emailed directly to every employee, every consultant and every volunteer at your organization, in a timely manner?

There’s nothing innovative about any of that – but these steps are absolutely fundamental to successful marketing by nonprofits. And often, it’s all that’s needed.

Also see:

Crowdsourcing / Hive Mind – it’s been happening since at least 1849!

2 Replies

Crowdsourcing is an open, public call for contributions from anyone to talk about a pressing issue, offer advice or data or to help solve a problem or challenge. It’s an open-call brainstorming session. While the term crowdsourcing was popularized online to describe Internet-based activities, there are examples of projects that, in retrospect, can also be described as crowdsourcing, without the Internet.

For instance, in, 1848 Matthew Fontaine Maury, an American astronomer, United States Navy officer, historian, oceanographer, meteorologist, cartographer and more, distributed 5000 copies of his Wind and Current Charts free of charge on the condition that sailors returned a standardized log of their voyage to the U.S. Naval Observatory. By 1861, he had distributed 200,000 copies free of charge, on the same conditions. The data the sailors provided was used to develop charts for all the major trade routes.

The Smithsonian Meteorological Project was started by the Smithsonian’s first Secretary, Joseph Henry, and in 1849 he set up a network of some 150 volunteer weather observers all over the USA. Henry used the telegraph to gather volunteers’ data and create a large weather map, making new information available to the public daily. For instance, volunteers tracked a tornado passing through Wisconsin and sent the findings via telegraph to the Smithsonian. Henry’s project is considered the origin of what later became the National Weather Service. Within a decade, the project had more than 600 volunteer observers and had spread to Canada, Mexico, Latin America, and the Caribbean. These remote volunteers submitted monthly reports that were then analyzed by a professor at Lafayette College in Easton, Pennsylvania, and published in 1861 in the first of a two- volume compilation of climatic data and storm observations based on the volunteers’ reports.

The Smithsonian information in this blog is from a 2011 article “Smithsonian Crowdsourcing Since 1849!” by Elena Bruno, a Smithsonian intern who conducted research into how crowdsourcing could be integrated into mobile applications and making the Smithsonian experience, for those inside our Institution and beyond, more valuable and engaging.

I miss the crowdsourcing feel of the 1990s Internet, particularly via USENET newsgroups. My favorite was soc.org.nonprofit, for the discussion of nonprofit organization management issues. It was amazing to see someone post a question about how to reach a particular audience or databases or whatever and see knowledgeable people offer helpful advice on the subject within days, sometimes hours. There was lots of help and very little posturing – or trolls. Good times. Read more about the Early History of Nonprofits and the Internet (before 1996).

 

vvbooklittleOnline crowdsourcing is one example of virtual volunteering. Wikipedia is probably the most well-known example of online crowdsourcing, but there are many more. For advice on working with remote volunteers, or using the Internet to support and involve volunteers, whether in crowdsourcing initiatives or in more formal, higher-responsibility volunteering, check out The Last Virtual Volunteering Guidebook. It’s written by myself and Susan J. Ellis, and is the result of many, many years of research and experience.