Revised with new information as of
December 5, 2017
A free resource for nonprofit
organizations, NGOs, civil society organizations,
public sector organizations, and other mission-based agencies
Jayne Cravens, www.coyotecommunications.com
Getting More Viewers for Your
Organization's Online Videos
Videos are a great way to represent your organization's work, to show
you make a difference, to promote a message or action that relates to your
mission, etc. But just uploading a video to YouTube
(or Vimeo, for that
matter) isn't enough to attract an audience. Here are ways to get more
views for a nonprofit, NGO, school, charity or government agency's videos
Note that many of these tasks would be great for an online volunteer to
undertake, with guidance from an appropriate staff member:
- Ensure that you have just ONE YouTube channel for your nonprofit,
non-governmental organization (NGO), charity, school, government agency,
etc. If you have somehow ended up with several channels, choose one to
keep, download the videos from the channels you will abandon and delete
those accounts, OR, if you have frequently-viewed videos on a channel
that isn't your main channel anymore, put the address of your main
channel in the description of the video.
- Give each video on your channel a descriptive, appropriate title.
- Give each video a well-crafted description that uses keywords that
you would want someone to associate with your organization and what is
in the video.
- Put appropriate hashtags in the video description. If the video
relations to people using technology for good, like a hackathon, you
would want to use #tech4good. If it relates to helping other people, add
#humanitarian. If it relates to public health, tag it with
- Ask all staff and volunteers, including all of the members of the
board, to "like" every video on your channel (within reason - if you
have 100, ask them to "like" 10 or 20. Do not require them to do this,
- Ask your clients to "like" videos on your channel.
- Have links to the videos on your web site.
- Feature the videos on your organization's Facebook page and GooglePlus
account. You may want to link to the videos a few times a year.
- When you feature a video on your organization's Facebook page and
GooglePlus account, ask your volunteers and staff to consider sharing
those posts to their network as well.
- Tweet a link to a video. For instance, on World
Environment Day, tweet out a link to a video on your YouTube
channel, saying how it represents the environment and tag it with the
official tag for the day, #WorldEnvironmentDay. There
is a UN Day for most every occasion a nonprofit or NGO could ever
- Encourage clients and volunteers to comment on a video on your
YouTube account, and respond to each comment (that isn't a troll) with
at least a "thank you", and "like" the comment as well.
- Caption your videos. YouTube has a free tool that you can use to do
this. By captioning your photos, you make them accessible for people
with hearing impairments and also allow people who can't use their
speakers in a particular moment to experience the video.
- If you have 12 or more videos, you could feature a video on your blog,
your web site home page, or a particular section of your web site each
- You can blog about the making of a particular video, why it was
special or especially challenging, the results of the video, etc.
- Delete completely off-topic or trolling comments promptly.
Also, make a list of your videos and how many views and "likes" each
has before you do the aforementioned. Then do it again a month after you
do most of the aforementioned activities. Then do it again in three
months. And then again in six months. That's a great way to see if the
above has any impact on traffic to your YouTube channel.
Follow me on Twitter
and read my blog,
for more advice and examples related to online marketing.
Other Resources (on my web site or blog):
- Daily, Mandatory, Minimal Tasks
for Nonprofits on Facebook & Twitter
There are a lot of nonprofits using Facebook and Twitter just to post
to press releases. And if that's how your nonprofit, NGO or government
agency is using social media, then your organization is missing out on
most of the benefits you could gain from such. Facebook, Twitter and
other social media are all about engagement. Social media is NOT
one-way communication; you want people and organizations to read your
information, but you also want them to respond to it. And they want
YOU to respond to what THEY are saying. I broke these must-do tasks
down into the most simple, basic list as possible - these tasks take
minutes, not hours, a day
importance of Twitter lists
awesome power of tweet tags
I won’t follow you on Twitter
(was 13) things you do to annoy me on social media
A tongue-in-cheek effort to encourage mission-based organizations to do
a better job with Twitter, Facebook, Instagram and other social
use to organize Women’s Marches: lessons learned
Facebook was an essential tool in organizing women’s marches all over
the USA in January 2017. They may have been the largest single day of
marches in US history. This blog is a list of things I learned observing
the online organizing first hand.
Online Activities: Online Action Should Create & Support Offline
Hundreds of "friends" on an online social networking site. Thousands of
subscribers to an email newsletter. Dozens of attendees to a virtual
event. Those are impressive numbers on the surface, but if they don't
translate into more volunteers, repeat volunteers, new donors, repeat
donors, more clients, repeat clients, legislation, or public pressure,
they are just that: numbers. For online activities to translate into
something tangible, online action must create and support action. What
could this look like? This resource can help organizations plan
strategically about online activities so that they lead to something
tangible - not just numbers.
- How to handle online criticism of your
dark side of the Internet for mission-based organizations
social media success? You’re probably doing it wrong.
can help you reach more people on Facebook
- How to handle online
criticism of your organization.
Potential Power for Social Good – with REAL examples.
of Maturity in Nonprofit Orgs Using Online Services.
Not-for-Profit and Public Sector Agencies REALLY Use Online
a Twitter exchange lead to change in a Kentucky nonprofit law?
use social media to invite community participation, show compassion
do international NGOs use Twitter?
nonprofit & government agencies “get” FaceBook?
criticism, misinformation & hate speech online
- Nonprofit Organizations and Online Social
Networking (OSN): Advice and Commentary.
- Basic Press Outreach for Mission-Based
Like fund-raising, press relations is an ongoing cultivation process.
Your agency strategy for press coverage needs to go beyond trying to
land one big story -- you want the press to know that you are THE agency
to contact whenever they are doing a story on a subject that relates to
your mission. These are basic, low-cost/no cost things you can do to
generate positive attention from the media.
- What are good blog topics for mission-based
The word "blog" is short for "web log", and means keeping a journal or
diary online. Blogging is NOT a new concept -- people have been doing it
long before it had a snazzy media label. The appeal of blogging for an
online audience is that it's more personal and less formal than other
information on a web site. Readers who want to connect with an
organization on a more personal level, or who are more intensely
interested in an organization than the perhaps general public as a
whole, love blogs. Blogs can come from your Executive Director, other
staff members, volunteers, and even those you serve. Content options are
many, and this list reviews some of
- For Nonprofits Considering Their Own
Podcasts: Why It's Worth Exploring, and Content Considerations
(includes my own podcast)
- How folklore, rumors and
urban myths interfere with development and aid/relief efforts and
how to prevent or address such.
- THE CLUETRAIN MANIFESTO
"We appreciate your efforts in spreading this important sedition." A
project from 1999 that is still completely relevant today (and shows why
the Internet has ALWAYS been "online social networking" and there's
nothing at all really all that new about sites like FaceBook). It's a
challenge to companies to quit thinking that they can control the
Internet and online culture and shape it to fit their outdated PR and
marketing dreams, and to quit fearing its "open" nature and, instead,
realize that this open system can actually be a good thing in the quest
to meet customer needs and move products and messages.
Virtual Volunteering Guidebook
for purchase as a paperback & an ebook from Energize,
Disclaimer: No guarantee of accuracy or suitability is made by the
poster/distributor. This material is provided as is, with no expressed
or implied warranty.
Permission is granted to copy, present and/or distribute a limited
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The art work and material on
this site was created and is copyrighted 1996-2017
by Jayne Cravens, all rights reserved
(unless noted otherwise, or the art comes from a link to another