Helping online volunteers stay engaged & energized

In pre-pandemic times, an online meeting felt like a luxury, a welcomed relief from driving to a site or taking mass transit. Now, because of COVID-19. when the only way to safely work together is online or via the phone, we’re all burned out by online meetings, and there’s nothing virtual about our fatigue.

In addition, volunteering onsite is a way to be a different person than we are at our paid work or in a classroom or even with our families. It’s a way to feel like we’re making a difference in the world. It can be a refreshing change from other parts of our life. For people that live alone, volunteering onsite can provide a much needed social life. While I think online volunteering can be wonderfully personal, I also know that virtual meetings, virtually all the time, is not the world most of us want to live in.

Volunteers are exhausted. Many that still have jobs and struggling to do those and assume new family care obligations – children are in virtual school and some older relatives have moved back in with younger family members. Many are having to look over their finances every day. Most everyone is scared of for their own health as well as everyone else in their household. And many people, especially living alone, are oh-so-lonely. Volunteering these days doesn’t offer the time out it did in pre-pandemic times – it can just feel like another online meeting.

But nonprofits still need volunteers, and volunteers still need volunteering. I know so many nonprofits, NGOs, charities and other groups have a huge amount on their plate these days and far more stresses than usual, but we all need to take a deep breath and spare some thoughts for both our current volunteers and those we want to recruit.

How to Recruit & Engage Volunteers in a Time of Virtual Fatigue, an article is by WBT Systems, which produces TopClass LMS, a learning management system for membership-based associations, has great advice for any program involving volunteers. It starts with some basics from quality volunteer engagement we should all know and apply even in non-pandemic times, like creating realistic roles for volunteers and emphasizing why the task matters to the program and the difference it will make. But then it gets into more specific advice that relates to current remote working challenges, which I’ve reframed and expanded below.

For instance, we all need to better commit to SHORT meetings that have a definite purpose and a definite start and end time. Don’t have a general, open group volunteer meeting; have a here’s-what-everyone’s-doing meeting, devoted exclusively to elevator speeches from each volunteer. Or have a celebrate-one-accomplishment meeting, devoted solely to quick updates. Whatever the meeting, be able to answer these questions: what do I want to happen as a result of this meeting? Why does this meeting matter? Why can’t you ask for this info via email?

I like to prepare my meetings as though it’s a stage performance: I like start and end on time and know exactly what I want to say, but also be ready for a spontaneous improv moment! I also am ready to facilitate: to frankly, politely tell a person who is going too long that we are going to have to table that discussion until later, for instance, because we need to hear from everyone.

Also regarding meetings, the article suggests telling volunteers you will open up an online meeting 15 minutes before the start and leave it open 15 minutes after so they have a chance for chatting, if they wish. I have REALLY enjoyed this in meetings and webinars.

I sometimes encourage people I’m meeting with to have the meeting in a different room than they are in usually – and I do the same. The same rules apply: you should be in a well-lit room that does not have lots of distractions, if at all possible (people walking through the space, intrusive sound, etc.). Otherwise, you might be surprised at how refreshing it feels to have a meeting in a different room, or even just in a different place in the usual room.

In addition, I like when I don’t have to have a full meeting to get a question resolved or check-in with everyone – I like having a Slack channel just for volunteers I’m working with, so they can check-in or ask a question of me, any time. It’s a virtual way of dropping by my office. And it keeps messages out of my email in-box.

The WBT Systems article suggests that you “Invite someone to Zoombomb the end of the meeting, perhaps the CEO, board chair or another leader who thanks the volunteers for giving their time and talent.” I LOVE this idea.

I’m somewhat tepid on the idea of things like encouraging everyone to wear a hat, or having everyone bring a toy to a meeting, etc. – the article doesn’t suggest this, but I’ve seen it elsewhere. I’m not big on ice breakers before every onsite meeting – I do not like having my time wasted, especially when I’ve schlepped across town or had to juggle to carve out time for a meeting, and everyone going around the room talking about who their favorite superhero is (Wonder Woman in the DC universe, Jane as Thor in Marvel). Online, I can find meeting games even more annoying. I want to feel like my time is valued and what’s most needed is getting done. In the end, you have to know your audience, you have to experiment and be observant, you have to be open to what is NOT working, and you have to work towards balance.

cover of Virtual Volunteering book with hands raising up various Internet connected devices

Don’t assume staff working with volunteers, or even volunteers themselves, understand how to lead and manage virtually. Yes, I’m going to yet again recommend The Last Virtual Volunteering Guidebook, which emphasizes support for volunteers more than any other topic. Also, if you have time, look for videos and articles that could help others, and if you don’t have time, recruit a volunteer to curate such for you to review and share.

When Susan Ellis and I wrote The Last Virtual Volunteering Guidebook, we never envisioned a global pandemic creating this massive, sudden shift to virtual volunteering for so many agencies. I’m glad to be able to recommend this detailed resource for ensuring success in virtual volunteering, with far more information than a blog or webinar ever could.

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