Category Archives: Community Relations/Outreach

What nonprofit & government agencies “get” FaceBook?

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I don’t think FaceBook is the greatest thing since sliced bread, but I do think it’s an important part of a nonprofit or government or other mission-based organization’s overall box of outreach tools.

But so few nonprofits or governments — or corporations, for that matter — “get” FaceBook. For instance, many of them post endless pleas for donations as their status updates. Or post incredibly boring “events,” like that the Executive Director is going to speak somewhere. Or that the new annual report is now available. Or launch yet another contest. ZZzzzz.

Here are some organizations that “get” FaceBook, in my opinion:

  • Kentucky State Parks – posts about upcoming special events at different parks, or special deals, like women-only retreats. Every post makes me want to go! I’m “friends” with a lot of state parks, and in comparison, all the others are oh-so-boring in what they share on FaceBook (if they share anything at all). Are you listening, Oregon?
  • PeaceCorps – posts mostly about what PeaceCorps members are doing in the field and special recognition or events where members are honored. I imagine thousands of former PeaceCorps members, as well as current members, swell with pride with every post, being reminded of what a fantastic institution they are a part of, and are further energized to become advocates for PeaceCorps with friends and colleagues.
  • U.S. Agency for International Development – USAID – posts about what USAID is doing and accomplishing in the developing world, and what new strategies they are about to incorporate. Every post says “We’re active, we’re focused on what people really need, and we’re getting results.” Your tax dollars at work!
  • Women of Uganda Network – I’ve been a WOUGNET supporter for many years, so it’s no surprise to me that their Facebook status updates would make me go “wow” so often. Every post is “here’s another fabulous thing we’ve been up to to help women and girls access computer technology.” Same for their Flickr account, for that matter. Ladies, I swear, I WILL get to Uganda soon! 
  • Mayhew International – This organization is based in England and is focused on humanely changing the stray dog and cat situation in a variety of countries, including in Afghanistan, by encouraging people to become responsible pet owners and by dispelling myths about stray animals. They don’t post endless photos of animals in awful conditions; their posts give me hope that this is a battle that can actually be won, and dogs and cats can be valued and bring joy in any country, in any culture.
  • Humane Society of Henderson County (Kentucky) – Here’s an incredible success story, an organization that a few years ago was being attacked by PETA and the public for its horrific conditions and practices, and now, is an organization that welcomes the public and volunteers into the organization and is a model for other animal shelters. And their Facebook use is part of that amazing turnaround.

What do all these FaceBook users have in common? Their status updates are so compelling that I want to read them! They are using FaceBook to micro-blog about “wow” things. And I feel like there is a caring human writing their posts, not a cold PR person trying to manipulate me. I feel like they are my “friend.”

What happens when these organizations post to FaceBook? People respond: They click “like”. They post glowing comments. They repost to their own status on FaceBook. They blog about it. They tell their friends. My guess is that these organizations see greater attendance at events, greater numbers of volunteers signing up to help, and probably an increase in donations – tangible results that make online activities worth doing.

Original version of this from 28 September 2010 (note who’s here and who isn’t!)

 

LinkedIn for Nonprofits? The Good & Bad

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I love LinkedIn. It’s how I stay connected with so many of the colleagues I’ve worked with or presented with over the years, or people whose work I am intensely familiar with (and who know a great deal about my work as well).

What’s kept LinkedIn so valuable for me is that I don’t connect to just anyone on LinkedIn; I reserve my connections there for real colleagues – employees or volunteers, doesn’t matter – and treat their contact information there as oh-so-precious. It’s my online address book for current and former co-workers. If it went away, I’d be lost, as it’s my professional address book and my way to know who is where.

I appreciate all my LinkedIn colleagues who gateway their Twitter feeds to their LinkedIn status – that way, I can more easily catch up with what they are up to without having to subscribe to their Twitter feeds.

I tolerate LinkedIn groups. They are clunky: hard to navigate, bury discussions, make it hard to see who else is a member, and are severely limited (you are limited in how many discussions you can actually join). But worst of all, the content seems to be mostly pleas for employment, rather than substantive discussions/debates. YahooGroups is a MUCH better platform for discussion – easier to use, more features, allows much more control by individual members in terms of how they receive messages, and many of the groups are rich in content.

I would love it if more organizations would put their events in the LinkedIn event feature. Then everyone who is attending – including those who are presenting – could show via LinkedIn that they are attending, which is then seen by everyone they follow, and which then might lead to even greater attendance.

I appreciate that LinkedIn has a section for users to input their volunteer experience. But I don’t use it. Why? Because whether or not I was paid to head a project, manage other people, facilitate an online event or represent an organization shouldn’t matter in terms of my profile; the nature of that work, that accomplishment, that leadership should be what’s most important. Why should some of the best work I’ve done be segregated elsewhere on my profile merely because I wasn’t paid to do it?

Is LinkedIn of use for nonprofits and NGOs? Of course! In addition to what I’ve said above, it’s also a great way to review new people you are connecting with elsewhere – on Facebook, that you meet at this or that reception or read about in a newspaper article and think, hey, that might be a a great candidate for our marketing position (paid or volunteer – doesn’t matter!), or as a possible board member.  

But a word of advice: never email someone you have never met with an invitation to be a board member at your organization, no matter how great their profile is on LinkedIn. You need to make sure this person is going to be a good match at your organization before you offer him or her a leadership role, and that takes interviews and reference checks.

Should you use LinkedIn as I do? Maybe. Maybe not. My point with all of the above isn’t so much to say, use it like me, but to say: think strategically about how you use it, at least review all of the various features, and test many of them for yourself as well, to see if they are worthwhile for YOU, specifically.

Also see:

Pro Bono / In-Kind / Donated Services for Mission-Based Organizations:
When, Why & How?

Short-term assignments for tech volunteers

An Afghan strategy shows my conversion to Twitter

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When Twitter got started several years ago, it was a tool meant to be used via text messaging on your cell phone. That meant that, every time you got a message via Twitter, your phone vibrated or made a sound.

And that’s why I stayed away from it. That’s way, way more information I want via cell phone text messaging. And I wasn’t the only one that felt that way: I talked to nonprofits who told me they were abandoning their Twitter feeds in those early days because their volunteers and other supporters were complaining: we do NOT want this many text messages from you.

But just as Facebook went from being primarily an online dating tool for university students to an online social networking tool for everyone, Twitter has become a way for people to send and receive very targeted information – because it’s accessed primarily via a web browser or cell phone app rather than cell phone text messaging. Now, unlike its early days, Twitter reminds me so much of USENET newsgroups, the online communities that preceded the web and launched me into cyberspace (back in the 1990s, I checked my newsgroups before email!).

I hadn’t realized how far my conversion to Twitter was until I was midway through creating a strategy last weekend regarding Twitter use for an Afghanistan government ministry initiative. I never would have written this strategy two years ago!

And my point is: you have to be ready to revisit online tools. What may not be right for you now may be right for you in a couple of years. And what you are using now may be replaced by something better.

It’s annoying, I know: right after I had fully invested in an online profile on MySpace, including a blog focused specifically on youth volunteer engagement, people started abandoning MySpace in droves for Facebook. All that time and effort, down the drain… but I’m sure organizations that fully invested in their America Online profiles and communities back in the 1990s felt the same way when the World Wide Web really took off.

In case you are wondering: why did I recommend that an Afghan government initiative adopt Twitter?

  • Afghan government ministries have trouble thinking of their web sites as something that needs to change daily, even hourly. Adding a Twitter feed on the home page and other key web pages of this initiative will automatically make its web site dynamic – updated with every Tweet.
  • This government initiative needs to communicate much more effectively with current donors and international donors – and many of those international agencies and foreign government offices are very active Twitter users. They will still send their reports and meeting invitations, but now, they will also give very short, regular updates – and that’s just what the donors want.
  • This initiative needs urgently to communicate better with the press. And the press in Afghanistan is really tired of press conferences and 10 page press releases.
  • This initiative needs to learn to say why it’s great (and it is) in 140 characters or less. Afghan government workers are some of the most verbose writers you will ever encounter. I attribute that to a combination of Persian poetic roots and United Nations training. I’m hoping Twitter use will contribute to them writing more effective messages in all of their communications.
  • The initiative staff needs to read what is being said about its work beyond local newspapers, if they want to know what international donors are thinking.

My goal with the strategy is to get the staff at this initiative up and using Twitter as soon as possible, and to keep their use as effective and worthwhile. So my strategy included:

  • What to write as the program’s Twitter user name – and why.
  • The wording for the program’s Twitter bio – and why those specific words were important (word choice is important, so that people looking for certain key words will find their profile).
  • The Twitter feeds for this initiative to follow, at least at first, and why (which I hope will guide the staff regarding future follow choices). It’s about 200 Twitter feeds – and, yes, I carefully chose each of them.
  • Exactly what to do during their first 48 hours on Twitter.
  • Tweets for the first five days.
  • What to tweet after those first five days.
  • Tags to use, and not to use – and why.
  • Best days to tweet (best days are NOT Thursday afternoons, Fridays or Saturdays, which are the Afghan weekend), as well as best times of day (late morning is best to reach Europe, late afternoon is best to reach North America).
  • Tips for avoiding bad PR on Twitter (how to be supportive of the nation and the government without getting political, the importance of keeping personal info off the Twitter feed like “here are photos from my vacation in India!”, choosing whom to follow, etc.).
  • Why it’s important to check to see who has mentioned the agency on Twitter, and how to find direct messages on Twitter.
  • What activity is public on Twitter (pretty much everything!).

I spent about an hour dreaming up example Tweets for almost each advice item above. That was fun. It involved poppies.

What about communicating with Afghan citizens? That certainly will happen too with this Twitter feed, with affluent Afghans, even if that’s not the primary purpose of the Tweets. While cell phone permeation is shockingly high in Afghanistan, even among farmers and ranchers (Bloomberg News, April 2010), I doubt many will follow via cell phone text messaging – and the numbers are still relatively small (because of literacy and remoteness). Should the ministry create a separate Twitter feed to reach those farmers and ranchers specifically via text messages? Maybe! But first, this ministry needs to use Twitter with donors and the press, IMO, so they can hone their messaging skills. And when they’re ready, I hope I get to help with other strategies as well.

Will this government ministry go for it and start using Twitter? If they do, I will announce it on my own Twitter feed. Stay tuned…

Benefitting from Internet Use Requires a Change in Mindset

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Ever since reading the Cluetrain Manefesto back in the 1990s, I’ve known that embracing the Internet as an interactive tool – not an online brochure or a press release distribution system – takes a changed mindset. Same for online volunteering – the key to success is a changed mindset that thinks about volunteers very differently than free labor that comes in, does things no one else wants to do and leaves.

On that note is this excellent blog about “strategic digital communication” – it’s tips are of value for all nonprofits, NGOs, government agencies and other community-focused organization, not just arts organizations.

So if you think you might be ready to re-build your website, stop. Think about digitally engaging your constituents instead. And if you’ve hired a website redesign shop or a technology shop, put them on hold: you need to work with a digital communications firm instead.

Or, if not a digital communications firm – which many of the nonprofits I work with could never possibly afford – start bringing together volunteers and clients and asking them how they use the Internet for fun, for their work, and regarding subjects that are essential to them. And thinking about what activities online outreach should inspire/launch/grow.

The Internet hasn’t changed. Not really.

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The Internet hasn’t changed much since its invention more than 30 years ago. Not really.

Oh, fine, wave your arms and jump up and down and say, “No! No! It’s now interactive. It’s now social. Now people crowdsource problems.” It’s cute when you do that.

But the Internet has always been interactive. It’s always been social. And it’s always been about crowdsourcing. It’s why I fell in love with it, via USENET newsgroups, back in the 1990s.

What has changed about the Internet over the last 30 years? It has a lot more graphical interafaces, and there are many, many more people are using it. That’s it.

Consider the Cluetrain Manifesto, published in 1999 and which immediately became my guide for thinking about the Internet: the authors asserted back then that the Internet is unlike traditional media used in mass marketing / one-to-many marketing, and transforms business practices radically:

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed.

Even the Atlantic Monthly believes the Internet hasn’t changed much in 15 years. It spotlighted a high-school handout from 1996 explaining the advantages and disadvantages of using the newfangled Internet everybody was talking about – and it sounds exactly like what people say today.

I started using the Internet in 1994, when a colleague printed out Munn Heydorn’s guide to nonprofit organizations on the Internet. Even in 1994, it was a document of many, many pages. She suggested I explore some of the resources recommended, as she was too busy to do such (and was only interested in emailing her college friends). Somehow, soc.org.nonprofit jumped out at me most in that long list of resources, and I joined as soon as I could figure out how to do so. The World Wide Web seemed so boring to me then — it was just online brochures — whereas USENET was interactive, and its newsgroups felt like communities. As email groups via ListServ and Majordomo proliferated, and then along with YahooGroups, nonprofits on the Internet flourished.

Sure, there were nonprofits then – and for-profit businesses, for that matter – who used their new web site as an online brochure, and email as one-way communication with customers and constituents. In fact, there are a lot of companies still doing this. But these have never been the norm when it comes to Internet use.

So let’s stop talking about the Internet as something new and, instead, start looking to what’s worked, and what hasn’t, over the many years. There are some fantastic case studies from the 1990s – even the 1980s – about virtual volunteering, online mentoring, crowd-sourcing and microvolunteering via newsgroups, and so much more – that are still relevant today. Mistakes that were made in those early days of networking tech are being made again as the Internet gets rebranded as the Cloud and online social networking, as episodic online volunteering gets rebranded as microvolunteering, and as people are starting nonprofits or social enterprises to do with Facebook or Twitter what many nonprofits were doing with USENET back in the 1980s. Let’s learn from those mistakes instead of repeating them!

Also see The Revolution Will Not Be Tweeted.

Who IS that person in charge of your social media?

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There is a large international organization I follow on Facebook and Twitter, and I’m sorry to say that its been making major missteps via these social media tools.

In the last four weeks, whomever is in charge of social media at this organization has posted a message that, in my opinion, was completely inappropriate and put the organization in a very bad light, as well as repeatedly posting inaccurate information relating to the mission of this organization and not responding to most online questions and criticisms. But no one seems to be noticing at the organization – the mistakes keep happening, and when I made inquiries to two people who work for the organization, they had no idea what was going on online (in fact, they weren’t sure who was in charge of social media activities). 

It’s painfully obvious that there is no strategy regarding this organization’s use of social media. Perhaps the job has been handed over to an intern or two – after all, if you are in your 20s, you are just automatically an online social media expert, right? It’s also obvious that no one in senior management is following the accounts regularly – because if they were, these very public missteps wouldn’t have gone on this long.

It brings to mind a long, long time ago, way back in the 1990, when a lot of marketing directors at nonprofit organizations handed over web site development and management to the person in charge of IT – the person who kept the computers running. These marketing managers saw the Web as technology, rather than as outreach. Web sites for these organizations often were packed with flashy web features, but light on information, and answers to basic questions that someone goes to a web site for – where the organization is located, the nearest free parking, the nearest mass transit stop, hours of operation, upcoming event information, how to volunteer, etc. – were oh-so-hard to find. Many marketing directors were oblivious to the web site’s shortcomings – they never looked at the site beyond a unveiling of such (at which pizza and soda was served in the break room and a good time had by all).

Back in 90s, I worked at an organization where I was the internal communications manager – but ended up in charge of all Internet outreach. The marketing director (to whom I did not report) thought the Internet was a fad and said he wasn’t interested in it, so I was in charge of building the organization’s web site, and in undertaking all online outreach via email and online discussion groups. He never had any idea what I was doing, and was never interested in sitting down and learning. After several months, he realized his mistake, as what was happening online was being talked about by people and organizations we were trying tor reach much more than our print materials.

I said it back in the 1990s, I’ll say it again now: everyone has a role in an organization’s outreach, online and offline. The receptionist needs to see the organization’s main brochure before it goes to print, or the web site before it’s launched – she or he knows the primary reasons why people call the organization, and she or he can make sure these publications include this information. The people that deliver the organization’s programs or interact most with the public, as well as senior managers, including the head of marketing, need to follow the organization’s social media profiles, and their feedback about such needs to be listened to. Everyone at the organization needs to have copies of print publications and, if they have a comment about the usability of an online tool or how the public is responding to the organization online, senior management needs to listen to them.

Just as importantly, your organization needs a fully integrated social media strategy, a plan that puts a reason behind every Facebook status update and every Tweet, one that answers the questions What are we going to accomplish today with our social media use? What are we going to accomplish this week with our social media use? Three months from now, how are we going to measure social media success? Does the head of marketing have a written outreach plan, and are online tools fully-integrated into such – not just mentioned? Does the head of programming have a fully-integrated plan for using online tools, including social media, in his or her written strategy for the coming year?

And, finally, make sure whomever is posting those messages to Facebook or Twitter or GooglePlus or whatever on your organization’s behalf is fully supervised. That person needs to be sitting in on every marketing meeting and every public event. That person needs to be presenting a briefing on what’s happened in the last week – and not just number of tweets, number of Facebook status updates, number of “likes”, number of “friends”, etc., because numbers really mean nothing. And senior management needs to be following what this person is doing online in real time.

Delegating social media tasks doesn’t mean senior management stops participating online. Too many nonprofit organizations, international aid agencies and other mission-based organizations forget that.

A Stupid Name for a Service for Nonprofits

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Which one of the following is something that a company actually thought was a great name for a product, event or service?

  • Market to Kids Like an Internet Pedophile! Reach Any Kid With Your Message!
  • Women’s Shelter Wife Beater T-shirts (fundraiser!)
  • Pimp My Cause: Marketing a Better World
  • Nonprofit Marketing: How to Sell Yourself Like a Whore (but not get screwed over!)
  • Effective Volunteer Management: Learn Best Practices from Southern Slave Owners
  • Pole Dancing for Foster Kids (fundraising event)
  • Learn to Screw the Competition and Get That Foundation Grant!

The for real idea is #3, Pimp My Cause: Marketing a Better World.

Yes, some genius thought that naming an online volunteering service after people who enslave women and children and force them to have sex for money would be a great idea for a product name marketed to nonprofit organizations, non-governmental organizations and others – including NGOs working against human trafficking.

In addition to the makers of this service thinking it was a great name, the United Nations Volunteers program did too, tweeting about it to their followers via its @volunteerplus10 account. And i-volunteer, in the UK, wrote about it and never once mentioned anything in their article about the wildly-inappropriate name (but you can, in the comments section of the story, as I have).*

The last time a nonprofit, NGO or volunteerism-focused organization did this that got my attention was back in 2008, when NetSquared and OneWorld – both of whom should have known better – thought “OneWorld.net Gets ‘Pimped’ at NetSquared DC Meetup” was a splendid headline. When I called them on it, their defense was:

We’re really just trying to be a little lighthearted…we use it in the most recent mainstream definition of the word.

Were I to use a racial slur in a little lighthearted way, because in the most recent mainstream definition of the word, it just means friend or man of a particular ethnicity, I have a feeling use of that word would cause quite a bit of outrage. Or what if I’d greeted a female UN Volunteer in an equally lighthearted and mainstream way, calling her bitch or ho or the dreaded “c” word? After all, those terms are used just as freely as pimp these days, and all the singers and actors and comedians interviewed about their use of these words swear they aren’t being derogatory to women.

In the world in which I work — and in the world that nonprofits, NGOs, UN agencies and UN Volunteers work — the word pimp means a person who engages in human enslavement, trafficking and sexual exploitation, and a show on MTV and use by techno hipsters and rap stars doesn’t change that. And in this world, there are millions of people enslaved by pimps. For real.

This is wrong on every level. Shame on everyone who doesn’t think so.

For more information about the sex trafficking of enslaved women and girls, and to understand why there is NOTHING cool or hip about slave traders, also known as “pimps”, please see:

Be sure to let UN Volunteers, the comments section of the i-volunteer article and the makers of this outrageously-named service just how wrong this is. Or, if you don’t feel that way, then feel free to choose any of those name ideas at the start of your article yourself, so I can blog about it.

Update: See the followup to this blog: It’s About Respect – a lesson for all social entrepreneurs, corporations and other for-profit sector folks who want to help nonprofits, NGOs and other mission-based organizations.

* May 5, 2017 update:

I challenge you to go to Twitter and type in this phrase, pimp my cause, into the search function. Not only will the Twitter account for this reprehensibly-named organization come up, but look at the tweets and profiles that also come up. This is what any potential client would also see if they went looking. It shows all-too-well why the word pimp should not be used in a nonprofit’s name.

UNV’s @volunteerplus10 Twitter account has been discontinued, as have the IVO, i-volunteer, sagesf.org and againstourwill.org web sites , and the Against Our Will video, What is a Pimp, is no longer available online – at least that I can find. I managed to find the IVO/i-volunteer page originally referred to at archive.org, via this URL:
http://www.i-volunteer.org.uk:80/newshound/marketing-a-better-world-pimp-my-cause/

Cell phones & activism: not a new idea, still a good one

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10 years ago, I published this on the United Nations Information Technology Service (UNITeS) web site:

Cell phones, beepers and text messaging are used by a growing number of demonstrators and grass roots activists to stay connected and facilitate activities on-the-spot. Wireless technology can allow widely separated participants to coordinate activities in real time, and communicate emerging information quickly.

That’s the introduction to chapter four of Handheld computer technologies in community service/volunteering/advocacy, a paper I wrote for the UNITeS initiative. It presents examples of volunteers/citizens/grass roots advocates using what we then called handheld computer/personal digital assistants (PDAs) or phone devices as part of community service/volunteering/advocacy, or examples that could be applied to volunteer settings (the term smart phone wasn’t one I knew back in 2001).

Yes, that’s right: activists were using text messaging and cell phones as a part of their organizing more than a decade ago; the earliest example I can find is the 1999 Seattle demonstrations against the World Trade Organization (archived versions of the web site for the Ruckus Society at archive.org is a good place to learn more). The debate in our office about whether or not this was online volunteering were quite lively back then (I came down firmly in the yes camp).

I also got major cool points for quoting Jello Biafra on a UN web site, but I digress…

The grass roots organizing that’s lead to the Occupy Wall Street protests is fascinating to watch, per its use of so-called social media, but let’s remember it’s not new – this has been done before, and I hope the organizers are using lessons from those previous expereinces, as well looking into how rumors and urban myths could interfere and even derail their activities (and how to prevent or address such).

Oh, and, indeed, this is also a volunteer movement. A DIY volunteer movement. Wish that got talked about more as well.

CNN Recognizes Virtual Volunteering; Do You?

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Virtual volunteering in all its forms – long-term service, online mentoring, online microvolunteering, crowdsourcing, etc. – has been around for more than 30 years, as long as the Internet has been around, and there are several thousand organizations that have been engaging with online volunteers since at least the late 1990s. While directing the Virtual Volunteering Project, I gave up trying to track every organization involving online volunteers in 1999, because there were just too many!

Virtual volunteering – people donating their time and expertise via a computer or smart phone to nonprofit causes and programs – has been talked about in major media, including the New York Times, the Wall Street Journal, CNN, the Associated Press, Deutche Welle, the BBC, even the Daily Show, for more than 15 years (I know because I’ve been quoted in a lot of those stories!).

But virtual volunteering has remained thought of as a fringe movement, or something brand new, by many, despite it being so well-established. Virtual volunteering still isn’t included in national volunteerism reports by any national or international body, such as the Points of Light Foundation, the Corporation for National Service or the Pew Research Center, Volunteering England, or Volunteer Australia.

Perhaps the last holdouts regarding virtual volunteering will finally give in and accept it as mainstream, now that an online mentoring program representative has been nominated as a CNN Hero.

I was introduced to Infinite Family in 2010, and was immediately impressed with its commitment to the fundamentals of a successful online mentoring program in its administration of the program, including the importance it places on site manager-involvement in its program. This is an online mentoring program absolutely committed to quality, to the children its been set up to support, and its online volunteer screening process is no cake walk – as it should be, as the children it supports deserve nothing less! Mentoring cannot be done whenever you might have some time, in between flights at an airport: it takes real time and real commitment, even when its online. Infinite Family gets that.

While all of the CNN Hero projects are worthy of attention and support, I am throwing my support to Infinite Family as the top CNN Hero for 2011.

If you want to volunteer online, here is a long list of where to find virtual volunteering opportunities, including long-term service, online mentoring, online microvolunteering, and crowdsourcing.

Also see the archived Virtual Volunteering Project web site, and resources on my web site regarding volunteer engagement and support.

Perspectives on International Organizing

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Social Policy Press has recently published, Global Grassroots: Perspectives on International Organizing edited by Wade Rathke and including essays from community organizers in more than 20 countries including Canada, Philippines, Germany, United Kingdom, Kenya, France, India, Korea, and many others. Included are essays by John Bauman, Denis Murphy, Kirk Noden, Lawrence Apiyo, Na Hyowoo, Craig Robbins, Judy Duncan, and Amanda Tattersall. The book is available through www.socialpolicy.org for $15.00 plus shipping.

I haven’t read this. I might….

Has anyone read this? Or any other books about community engagement in Europe, Africa, Central or South America or Asia that they would recommend? Or even evaluation reports of such efforts? Post in the comments with your recs.

Tags: community, engagement, organizing, global, international, perspectives