Tag Archives: volunteers

Volunteers can help you reach more people on Facebook

Most nonprofits, NGOs, government agencies and other mission-based organizations have taken a big hit regarding their social media outreach because of changes to Facebook’s newsfeed algorithm. These changes greatly affect how many people see a status update on a Facebook page that isn’t sponsored through paid advertising. That means that, even if people have “liked” your organization’s Facebook page, they won’t see most of what you post, because of how Facebook has newsfeeds configured now. According to the International Business Times, the reach for many Facebook pages posts was at about 16 percent, but over the last few months it’s down to 2 percent or less. Facebook is a for-profit company – they want you to pay for people to see your organization’s Facebook page posts.

I’ve read some comments from nonprofit managers that say they will stop updating their organization’s Facebook pages as a result. But Facebook is a primary communication method for oh-so-many people – to stop updating your organization’s page means you are cutting yourself off from current and potential volunteers, donors, clients, and other people who care about your mission.

In How a Few Tiny Horses Bucked the Facebook Algorithm, the nonprofit TechSoup does a great job of talking about what your nonprofit can do to greatly increase the number of people that see your Facebook page updates, and TechSoup profiles a small nonprofit that’s done it all with great success. I won’t repeat their recommendations here – but I will make an additional suggestion: involve volunteers in your efforts.

The TechSoup article talks about how much sharing images can increase your organization’s Facebook page reach. I can immediately hear so many people saying, “We don’t have any photos to share.” YES YOU DO. Or you should. Are volunteers taking photos during their service time and sharing those photos with you? You need to be encouraging volunteers to do this! And another volunteer can maintain the archive of these submissions, make sure photos have keywords so that they can easily be searched, etc., if your marketing staff has no time.

I hear someone saying, “We’re a domestic violence shelter. We can’t do this!” Yes, you can: a photo of a massive amount of dirty dishes in the sink, with the description, “Tonight, we fed more than 20 people staying at our shelter this evening.” A photo of hands holding each other, with a description about how your shelter is there to help. A photo of a group from the knees down. A photo of your Executive Director. A photo of artwork created by children at your shelter. I came up with that list in two minutes (I timed it). Imagine the ideas your volunteers could come up with that would allow photos that show impact or reflect your mission, but completely protect the identity of those you serve and of your volunteers.

The TechSoup article also talks about leveraging holidays, pop culture events, memes, “or even just plain old Friday. International days as designated by the United Nations is another good source for leveraging events or themes by others to generate content for your own Facebook page – these often come with ready-to-use logos, photos and keyword tags. Many of these posts that can be created days, weeks, even months in advance, and scheduled in advance to be posted by a tool like Hootsuite. This is another place that volunteers can be a huge help – most nonprofit marketing staff will tell you they don’t have time to leverage holidays, memes, UN days, etc. – so why not welcome volunteers to submit ideas? The marketing staff can still have final say on what will be posted, of course.

And, of course, ask your volunteers regularly to like your Facebook page status updates, to comment upon them, and to share them – this all leads to your page getting more viewers!

Involving volunteers in social media is, of course, yet another example of virtual volunteering!

Facebook’s days as a primary online communications tool are numbered, of course. It’s already been abandoned by millions of teens. Just as the dominant online tools America Online and MySpace ultimately fell out of favor with most users, so too will Facebook. But, for now, it’s worth sticking with.

Are charities “stuck up” – or the corporate volunteers offering help?

Leave a reply

I monitor the question-and-answer site Quora off-and-on, to get a sense of what people are saying about various subjects in which I’m interested, particularly regarding nonprofits, international development work, and/or volunteerism. Recently, this “question” caught my eye:

Why are many charities full of stuck-up people?
I have built an association/network of professionals willing to help charities in the form of skills-based volunteering – i.e. consulting charities with our skills, for free.

But with a very few exceptions, most charities response was to just shrug us off, don’t reply to us or when they reply sound either skeptical or ask for all sorts of background check information.

Worst, some of the people I got in touch with in person would look away at events (or ignore immediately), not accept my invitation on LinkedIn and other little behaviors that make me feel these are some of the worst people I have met in my life. Which sometimes makes me wonder: are they afraid of “competition”? Or have some kind of deep-rooted prejudice against people from the corporate world?

Yeah, jaw-dropping, I know. The problem is, of course, right there in his approach to nonprofits and the language he uses, and sadly, it’s the approach so many corporations have regarding donating their expertise to nonprofits.

My response on Quora:

My first reaction is – why do people promoting skills-based volunteering think nonprofits don’t already have people that are highly-skilled? Why do they think nonprofits are sitting around, wishing someone would show up and do some work for free?

Nonprofits are businesses. And just as a business cannot hire every marketing manager that shows up to work, a nonprofit cannot involve every volunteer that wants to help with marketing, no matter how experienced that person is.

Just as finding a job requires networking and building relationships, so does volunteering, especially for a volunteer that wants to take on a high-responsibility role.

I became so frustrated by the attitude of the “I’m from the corporate sector and you should be grateful that I’m here!” people that I wrote this web page: Donated Services for Nonprofits/Mission-Based Organizations to help guide “skilled” volunteers that want to take on roles at nonprofits in line with their expertise.

Have a read – and think about your own attitude when approaching nonprofits.

His response:

As far as my group is concerned, we don’t think they are not highly skilled – but many of the charities we approached are doing pretty poorly and could do much better with help of “corporate” professionals who can offer a different perspective. Our purpose is to consult, not to join their ranks. Frankly we have seen charities with the most awful and off-putting websites and advertising material. No offense, but sometimes low resources and lack of corporate experience DOES lead to low quality – that’s what I have seen.

Another cringe-worthy set of statements that show just why nonprofits would turn him and his volunteers away. My response, again, pointing out the language he uses and attitude he exudes:

I would never hire anyone, paid or volunteer, whose approach to me was, “Hi, you have the most awful, off-putting web site and advertising material I’ve ever seen. Your lack of corporate experience has lead to low quality. I’m from the corporate sector – I’ll fix it.” I would show you the door. Whether you want to be paid or donate your service, there is a way to approach a nonprofit about undertaking a project on their behalf, on selling them on YOU – and your approach, as shown here, just isn’t it.

And his response:

Obviously we don’t tell them off like that – that would be unprofessional. I was simply answering your question about why we would bother trying to help. But see… what else could I expect from a community of stuck-ups? Prejudice, low education, frustration… you name it! 🙂

And there you have it: his very first post revealed how he felt about nonprofits, and every other posts has as well. If you wonder why nonprofits don’t want to work with this group, look no further than their own words.

Also see:

Corporate volunteers can be a burden for nonprofits

Leave a reply

Back in 2011, I asked if group volunteering was really all its cracked up to be.

The sentiment has gone mainstream: the Boston Globe published this yesterday: Corporate volunteers can be a burden for nonprofits.

Corporate social responsibility folks, managers of employee volunteerism programs: are you listening?

A PDX group’s volunteers ROCK MY WORLD! (that’s good)

Leave a reply

As a researcher regarding effective volunteer engagement and a trainer of managers of volunteers, I have high expectations when I engage with volunteers or the managers of such as a customer, client or volunteer. I’m a tough audience. I know that successful volunteer training and support, and appropriate customer service, come not from large budgets but, rather, from the organization making such a priority. I’ve encountered so many well-trained, conscientious volunteers from small nonprofits with tiny budgets, and so many ill-trained, distracted, unmotivated, uncaring volunteers from large, well-known nonprofits with large budgets.

I live near a group home for adults with mental disabilities, and I’ve grown quite fond of the residents – one in particular, who loves animals. He used to help his neighbor with her many pets, but she died last year, and all of pets had to be rehomed – taking away not only his beloved friends, but also activities that he absolutely lived for. About the same time, a stray cat living under a foreclosed house across the street had two kittens, and my friend started feeding them. We’ve cobbled together shelter for the cats on the front porch of his group home, and neighbors give him bottles to return to the grocery to get money for cat food. He has a renewed lease on life, and the cats are well-cared for. My friend loves his new role as cat caretaker – but I’m dreading new kittens in the spring. So I decided to see what our options were for getting the cats spayed and neutered. How could I catch these cats? And if I caught the cats, was there a place that would fix them for a low cost? And how would we provide after-surgery care, when he couldn’t have them in his house, and me, with a dog, a cat, and a cat-hating husband, couldn’t have them in mine?

My vet gave me a flyer for the Feral Cat Coalition of Oregon, based in Portland. I called the number, left a message, and within two hours, a volunteer called me back. She patiently answered all of my MANY questions, said that FCCO does a special surgery that allows cats to be released the next day after surgery, and said that my friend’s cats qualified as feral cats. She put me in touch with a volunteer a bit closer than Portland, who lent me humane traps for the cats, and she explained the week-long process to go through in order to catch the cats. Unfortunately, I was able to capture only one, but I drove him to Portland (45 minutes away), dropped him off at the FCCO offices just before 8 a.m., spent the day with various friends in PDX, then went back just before 4. A volunteer provided an orientation to everyone like me, new to FCCO, about how to release the cat and look for post-surgical issues, and then I came back with the cat to where I live outside of PDX.

Every FCCO volunteer and employee I encountered was wonderful. They had complete information, they all knew the process inside and out, and they answered my questions before I could ask them. They were always ready and willing to help me. I never felt like I was a burden, that I was bothering anyone, as I’ve felt SO many times at other organizations. FCCO made me feel so supported and valued. They didn’t focus on what they couldn’t do – they focused on all that they CAN do for people that care about stray cats. If they couldn’t provide something I asked for, they always gave me an alternative – not just a “No, we don’t do that.” I didn’t have to pay anything, but was happy to make the recommended tiny donation for the cat’s surgery, rabies shot and ear-mite treatment.

BRAVO, FCCO! You are doing a LOT of things right when it comes to recruiting, training and supporting your volunteers. And, based on my experience, I think animal welfare groups are some of the most challenging when it comes to effective volunteer management: the people you attract as volunteers are oh-so-passionate about animals, and that kind of passion and mission ownership be both a wonderful blessing and a horrific curse. Your volunteer management is obviously outstanding, as is your focus on customer/client services. WELL DONE!

As soon as I catch that other cat (the mom has disappeared, I’m sorry to say), I’ll be back!

And if you want to see what it’s like when I am NOT happy with customer service from an animal welfare organization, you will have to go over to my personal blog.

I also have often blogged here on my official, professional blog site about unsatisfactory volunteering experiences, on my part and on the part of others, but I don’t name names. I provide these as cautionary tales – what NOT to do in engaging volunteers:

My favorite virtual volunteering event originates in… Poland

Leave a reply

The Discover E-Volunteering competition by E-Wolontariat (E-Volunteering Poland) is the best showcase of new virtual volunteering initiatives on the planet. I’m a HUGE fan of this event – and governments and corporations in Europe should be too. Here’s why:

this is the first and only competition of its kind in the world. And it started in Europe – not the USA. Who wouldn’t jump at the chance to scoop the USA re: something tech-related?
by making this a competition, the event ends up drawing out and then showcasing some of the most innovative initiatives in Europe that are blending technology with helping people, the environment, and other causes.
the competition grows every year, in terms of participants, applications and attention from both traditional and non-traditional media.
just about any person – people who are unemployed, people working at corporations, young people, retired people – can become online volunteers with many of the initiatives showcased in this competition. So virtually anyone can be a part of this event in some way.
the competition doesn’t just benefit the “winners”; E-Wolontariat shares much of what it learns from ALL applicants. via its web site and via its trainings, so that ANY NGO can benefit. That means, with more widespread promotion of the event, the event could build capacities at NGOs not just in Europe but worldwide, allowing those NGOs to involve even more volunteers.
governments and others are talking about encouraging young people to volunteer, how its so important, to help young people build skills for the workplace, to increase their civic engagement, to cultivate empathy and caring, and more. But there’s not much action to back up that talk. This event is actually helping to expand options for those young people to volunteer.
by helping organizations expand their involvement of online volunteers, this event is very likely helping them to expand their involvement of ALL volunteers, including traditional onsite volunteers, by helping them to improve recruitment and support of all volunteers.
by helping organizations expand their involvement of volunteers, this event is helping more people, including unemployed people and people who are often socially-excluded (the unemployed, immigrants, the disabled, etc.) to become better connected to society. And we keep hearing that we need to increase opportunities for socially-excluded people to connect with society…

Why tech companies, telecommunications companies, banks, and other multi-national corporations aren’t fighting each other to fund this event, I’ll never understand.

As I said in my last blog, there are so many corporate folks chastising nonprofits and NGOs, saying mission-based initiatives need to be more innovative, saying they need to embrace the latest network technologies and revolutionary management styles and on and on. Yet these same corporations demanding nonprofit innovation aren’t funding virtual volunteering-related initiatives. The Discover E-Volunteering competition would be a GREAT one to start with!

And media, you should be covering not only this competition, and not only the individual applicants to this event, but also all sorts of great virtual volunteering activities happening in the world.

More info about virtual volunteering, a widespread practice that’s more than 35 years old:

keep volunteer info up-to-date or else

Leave a reply

I really cannot emphasize enough the importance of keeping your records regarding volunteers up-to-date…

“Ada” was a volunteer for two years with a very-well known national organization’s state affiliate. She was very active with the organization in that time, taking on a number of high-responsibility roles and helping to increase the number of attendees at local events. But a conflict with an employee lead Ada to end her volunteering. There was no dramatic departure: she simply stopped taking on new volunteering tasks, stopped attending volunteer meetings, and let her membership lapse. Not one person from the agency contacted her to say, “Hey, where’d you go?!?” Ada always assumed they hadn’t noticed – or were happy that she was gone. A year after she left the organization, she moved to a city almost two hours away.

Imagine Ada’s surprise when, three years after she left the organization, she gets a very friendly email from the director of individual giving from the organization, talking about something that happened in the town where she used to live. The email wasn’t addressed to anyone specifically, such as “Dear volunteers in such-and-such town”, but given the informal, chatty nature of the email, it was obvious that that’s who it was supposed to be going to. As Ada had been gone from the organization for three years, didn’t live in the city mentioned anymore, and had never heard of the person that was writing her this oh-so-chatty email, she was shocked. And a bit put off.

“They didn’t even notice when I didn’t renew my membership and I stopped volunteering,” she said. “And now, three years later, they write me as though we’re the best of friends?”

By not noticing the departure of this volunteer, by not updating its database to reflect that she had withdrawn, and by contacting someone who obviously had disengaged with the program for quite a while now with a message that made it seem like they were still involved and happy with the organization, this organization now has an even more entrenched negative reputation as being incompetent and/or insensitive with this volunteer. Ada may bring this up to her Facebook friends. She may bring it up in social gatherings with friends and family. She may bring it up to co-workers. And it’s that kind of word-of-mouth experience that people really, really listen to.

Also see:

Oregon global initiatives

Leave a reply

When you think of USA-based initiatives focused on development and humanitarian work in other countries, you think of New York or Washington, D.C. You will find a fair number in San Francisco and Los Angeles as well.

But there are organizations and initiatives all over the USA, in every state, with a primary mission of undertaking development and humanitarian work in at least one country overseas. Even in Oregon.

I come from a state – Kentucky – that most people I mean outside the USA could not locate on a map, and many have no idea its a real place. And I now live in a state that, likewise, most people I meet outside the USA could not locate on a map – in fact, many have never heard of Oregon. Yet, in both states, there are for-profit, nonprofit and university-based initiatives that are focused on other countries.

I decided to make a list of nonprofit and university-based organizations and initiatives in Oregon that were undertaking aid, humanitarian and/or development work overseas. I also added organizations focused on educating people regarding other countries/global affairs. The first draft was 10 organizations. It’s now a list of 21 organizations.

I started this page because, as a consultant myself for organizations working in development and humanitarian activities overseas, I would like to know who my colleagues in my own “neighborhood” are, and because I would like for people in the USA to be much better educated about other countries – so I’d like to know who is doing that. Also, Washington State has a formal umbrella organization, Global Washington, for groups in that state that work overseas, though it’s not focused only on humanitarian issues. Oregon doesn’t have such, that I can find.

If you would like to add an organization to my last, please contact me. But note: your initiative has to be officially registered in some way, or already part of an officially-registered organization, and there needs to be names of real people on your web site (one web site I found for a 501 (c)(3) organization claiming to work overseas had NO names of people on it – no names of staff, no names of board members – so they aren’t on my list).

What a meaningful “thank you” for volunteers looks like

Leave a reply

I love meaningful thank yous for remote volunteers, people who assist an organization but may never get to see the impact of their work firsthand, in-person. Within this blog is a great example of such a meaningful thank you for remote volunteers:

Pies for Peace is ending its long-running bake sale fundraiser for Mercy Corps, an international humanitarian nonprofit based in Portland, Oregon. After 12 years, Pies for Peace volunteers have decided to retire from their fundraising baking. They have been a wonderful fixture at the Forest Grove Farmers Market by Adelante Mujeres, just a few blocks from where I live.

Pies for Peace was never a formal entity: no 501c3 or even a website. The volunteers would just bring the cash from their pie sales directly to Mercy Corps’ Portland office. During its 12-year run, Pies for Peace raised between $40,000 and $60,000 for Mercy Corps (depends on if you count matching-grants). The volunteers also made smaller donations to other groups, but by far, most of the pie-money went to Mercy Corps activities in Iraq, Pakistan and Afghanistan.

One of Mercy Corps projects was providing food baskets for displaced populations in Iraq. One of the Pies for Peace volunteers said in this article in the Oregonian:

There was even a little video that [Mercy Corps] showed us of a group of young Iraqis. Because I’m the one who signs the checks, they said ‘thank you, Carol’ from across the seas, and I will never, ever forget that.

Imagine that thank you for the volunteers! Not just a generic thank you, but one that is specific to the group in little Forest Grove, Oregon, baking pies to benefit women in Iraq, one that makes a group of women in one city feel connected to a group of women on the other side of the globe.

If you are an organization engaging with remote volunteers, whether they are baking pies or engaged in virtual volunteering, consider how you could use video to make a simple, personal thank you for a particular volunteer or group of volunteers. It’s an incredible motivator!

Both Mercy Corps and Pies for Peace would love for a new volunteer, or group of volunteers, to continue making pies, if any of my neighbors are interested…

How will you leverage World Youth Skills Day?

Leave a reply

I love leveraging (exploiting!) days designated by the United Nations for my own program use. Why?

Many of the days have a lead agency that builds a marketing campaign around the day’s theme. Any press or others paying attention to that campaign might, as a result, stumble upon whatever it is I’m trying to promote if I’ve aligned my messaging with the day.
The lead agency marketing the day often creates a Twitter tag to go with the day, such as #humanitarianheroes for World Humanitarian Day on 19 August. I can use the tag on my own tweets about the activity I want to align with the day and any press or others paying attention to that hashtag might, as a result, stumble upon whatever it is I’m trying to promote.

So, for instance, those that promote volunteer engagement / volunteerism might want to pay attention to this: the Third Committee of the United Nations General Assembly, that addresses issues relating to a range of social, humanitarian affairs and human rights issues that affect people all over the world, proposed 15 July as World Youth Skills Day. “Recognizing that fostering the acquisition of skills by youth would enhance their ability to make informed life and work choices and empower them to gain access to changing labour markets, the General Assembly would, by the terms of the draft text, invite all Member States and international, regional and United Nations system organizations to commemorate World Youth Skills Day in an appropriate manner.” Here is the full text of document A/C.3/69/L.13/Rev.1. The UN General Assembly has now approved the designation, though the UN web site doesn’t reflect this at the time of this blog’s publication.

Millions of youth worldwide are unemployed, uneducated and un-engaged: 74.5 million in 2013, the majority of whom live in the developing countries. Teens and people in their 20s aren’t just bored – they are frustrated at how they are locked out of local decision-making as well as economic and life opportunities. These disengaged, disenfranchised youth are a growing concern of governments and various international organizations. For instance, you might recall that, in 2013, I was part of the ICT4EMPL Future Work project undertaken by the Information Society Unit of the Institute for Prospective Technological Studies at the European Commission’s Joint Research Centre, a European Union (EU) body, to produce this paper: Internet-mediated Volunteering in the EU: Its history, prevalence, and approaches and how it relates to employability and social inclusion. As part of this project, I created a wiki of all of the various resources I used for my research, including a list of “>resources related to volunteering as a contributor to employability.

How could your nonprofit, non-governmental organization (NGO) or government program that involves volunteers or promotes volunteerism leverage this day?

Start asking teens and 20 somethings that have volunteered at your organization, or various organizations, if volunteering has taught them skills or given them experience they were able to use to get a job or to advance in their careers. Ask them if they have ever been asked about their volunteering experience in a job interview. Put together an article to publish on your web site about the comments from these young people. And hold on to this data: maybe you could use it in a grant application to get more resources to help you involve even MORE youth volunteers. Compiling this information would be a wonderful task for a volunteer or group of volunteers – maybe even youth volunteers?!?
Be on the lookout for a Twitter tag that might develop in conjunction with this day. I’ll certainly share such as soon as I know about it here on my blog. You can use this hashtag for tweets leading up to World Youth Skills Day that relate to youth volunteering at your organization that are learning skills they need for the work place and adult life.
Publish a blog for World Youth Skills Day talking about how and why your organization recruits and involves teen and 20 something volunteers specifically, and how this involvement not only benefits your programs, but communities as well – today and in the future.
Think about an event you might be able to host at your organization related to World Youth Skills Day.

Pay attention to the UNESCO-UNEVOC International Centre for Technical and Vocational Education and Training and to the United Nations Volunteers programme, part of UNDP, on Twitter and Facebook – those are the two most likely candidates to be the lead agencies for World Youth Skills Day. Even if it turns out to be another UN agency, I suspect UNEVOC and UNV will somehow be involved in activities related to the day. And I’ll share here on my blog what I learn.

Terrific resources you’re missing from Twitter

Leave a reply

I share a LOT of information on Twitter: info on effective nonprofit communications, management or engagement of volunteers, job leads with leading nonprofit and humanitarian organizations, funding leads, updates on UN initiatives in Afghanistan, Ukraine, or anywhere else I care about (and I care about a LOT of places), and more. Often, it’s information I don’t share anywhere else.

I hear a lot of people say they don’t use Twitter because they “don’t want all the text messages.” They don’t realize that you do NOT have to receive tweets via text messaging – that hasn’t been true for many years. I read Twitter via my lap top or my smart phone, primarily – most people do. Also, you don’t have to follow everyone you find interesting – you can add people to different lists and view content when YOU want to (here are my Twitter lists, to give you an idea of how it can work).

Here are my tweets and retweets of the last three days: