The Fall 2010 election in the USA should have every nonprofit’s attention, as well as the attention of every NGO’ abroad that receives money from the USA in some way, directly or indirectly. Government budgets have already been cut severely, and these cuts will become even more severe over the coming months — and the irony is that the same local, state and national governments cutting nonprofit budgets are also asking nonprofits to maintain their services in the face of these cuts.
In addition to the budget cuts, there is also a significant backlash in the USA, and in some cases, abroad, against nonprofits and NGOs; there is growing rhetoric against the work of mission-based organizations, which are being accused of everything from promoting inappropriate agendas to being corrupt.
Your organization needs to get up to speed on what could be called the war on nonprofits and NGOs:
Your organization needs to develop a strategy that employs a variety of activities over the next year to ensure local officials, state legislatures, and US Congressional representatives, as well as political leaders that are not office holders, understand just how vital your organization is and just how well managed and efficient it is. This isn’t something nice to do; it’s absolutely necessary to your organization’s survival.
There are several things your organization can do:
- Build a relationship with elected officials, politicans and pundits:
- Ensure that office holders, representatives from local political parties and various media representatives receive press releases regarding your organization’s results and the difference your organization makes. This can be evaluation results and testimonials from clients or volunteers.
- Invite office holders, representatives from local political parties and media representatives (radio, TV, newspapers and bloggers) to events where they will hear about the difference your organization makes, or to observe your organization “in action.” Thank office holders, politicans, media representatives and others for attending your event with a personalized followup letter or email.
- Set up meetings with elected officials, politicans, media representatives and others, one-on-one. It can be a morning meeting at their office, a lunch, whatever. Try to know them on a personal level.
- Respond to criticism and rhetoric from elected officials, politicans and pundits. Respond with a phone call, a request for a meeting, a letter, an email, a newspaper editorial and/or a blog. Responding to criticism is vital both in countering negative PR and in showing office holders, politicans, pundits and others that you are listening!
- Post your annual reports for the last five years online. Give an idea of why things cost what they do. Spell out administrative costs — what does having a copy machine allow you to do that you could not otherwise? How does having computers and Internet access allow you to serve more clients? Why do you rent or own office spaces, meeting spaces, event spaces, etc.?
- Post information about your paid staff and their credentials online. Show that the staff you are paying are worth their salaries.
- Talk in your newsletter and blog about what a cut in the budget will look like, what programs would have to be eliminated, what services you would not be able to provide, etc. Don’t sound desperate but do be clear about why decisions are being made and what cuts will look like.
- Talk in your newsletter and blog in blunt terms about expenses. For instance, involving volunteers is NOT free; talk about all the costs that come from involving volunteers, your commitment to involving volunteers as something much more than free labor, etc.
You cannot afford not to do this!
Also see: Going all-volunteer in dire economic times: use with caution.
