We’ve celebrated another trip around the sun, and that means it’s time to look at what were my most popular blogs of 2022 – and to try to figure out why. It’s an exercise I do not so much for YOU, my readers, but for me. It’s the kind of self-analysis every nonprofit, NGO, government agency, or consultant for such should do.
There are eight blogs here that had enough readers (clicks) to qualify for being “popular”, in my opinion. And here they are.
The key to retaining volunteers. Another blog that got a LOT of retweets. It’s worth noting that Twitter has always been the most popular driver of people to my blogs – way more than Facebook or LinkedIn. That’s why I can’t quit it… yet.
Either be committed to quality or quit involving volunteers. A blog I worked on for months and based on SO many conversations with nonprofits, schools and community programs that recruit volunteers, as well as my own experience trying to volunteer.
A couple of months, I’ve been blogging every other week, rather than every week. I’ve had a lot of other projects going on that need my energy and time, and cutting back on blogging let me do those other projects too. But for the first four months of 2023 at least, I’ll be back to blogging every week for a while, because those other projects have given me OH so much more to say! Let’s see how long that lasts.
Happy 2023! Hope yours is off to a great start.
If you have benefited from any of my blogs or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.
Also, I have exactly 18 copies of The Last Virtual Volunteering Guidebook. And when they are gone, they are gone – as in, you will have to pay a LOT more by ordering them from Amazon. If you want to learn how to leverage online tools to communicate with and support volunteers, whether those volunteers are mostly online (virtual volunteering) or they provide service mostly onsite at your organization, and to dig deep into the factors for success in supporting online volunteers and keeping virtual volunteering a worthwhile endeavor for everyone involved, you will not find a more detailed guide anywhere than The Last Virtual Volunteering Guidebook. It’s based on many years of experience, from a variety of organizations. It’s available both as a traditional print publication and as a digital book.
At the end of 2022, I will no longer update the news section nor the research section of the Virtual Volunteering Wiki.
The wiki has been an unfunded project since it was launched a decade ago, in association with the publication of The Last Virtual Volunteering Guidebook. It’s a project that I have struggled to keep up-to-date because my paid workhas to be my priority. I had intended to stop updating it back in 2020, but the start of the COVID pandemic in the USA in 2020 meant a surge in news and, months later, a surge in research, so I spent many, many hours – all without funding – reading through the news and research summaries and updating as appropriate.
But the surge in news and research regarding virtual volunteering has died down significantly. Therefore, I’ve decided that the end of 2022 is a good time to stop updating those two sections. The reasons:
Virtual volunteering is no longer new, innovative nor experimental. Virtual volunteering is mainstream. When this wiki was launched, there were already thousands of nonprofits, NGOs, charities, community groups and government agencies involving online volunteers, but there was a need to prove it. There was also an ongoing need to show the varied ways organizations involve online volunteers. But now, virtual volunteering is a commonplace term and new but not-so-unique initiatives are launched at least weekly. It’s the opposite problem regarding research: there are so many research articles related to virtual volunteering now, because of the COVID-19 pandemic, it’s impossible to keep up with them in my spare time – again, my paid work has to take priority.
I don’t have the time nor the funding to continue. Without funding, I can’t afford to subscribe to news outlets so I can read all of the stories, and since I have no funding to continue the wiki or research virtual volunteering, I pursue other professional pursuits where I can get funding (so I can pay for things like my mortgage, my motorcycle insurance, my health care costs, etc.).
I’ve been trying to find a university to host the wiki and incorporate its updating into a class curriculum for years, but have never had any interest at all. And so I’ve given up.
The wiki will stay online as long as my own web site stays online, and I may update other less time-intensive sections if a particularly outstanding resource comes my way.
Well before the COVID-19 pandemic, nonprofits, NGOs and other organizations that involve volunteers were leveraging a variety of tools to communicate with those volunteers, and understood that ALL volunteers are, at some point, remote: even if all of their volunteering service is provided onsite, much of the communications with them happens when they are in their homes or work places. For organizations that were relying solely on onsite meetings, physical bulletin boards in the break room and paper letters and paper newsletters, the pandemic meant they had to quickly catch up and implement new ways of keeping volunteers informed (not to mention engaged) and to hear back from those volunteers regularly.
How do you effectively communicate with volunteers remotely? It takes much more than email – though email remains oh-so-important:
Have a web site that has all the info current volunteers need. Absolutely, you need information on your web site to entice new volunteers and a way for candidates to express interest in volunteering via that web site, whether via an application they can submit online or an email address of your manager of volunteers. But current volunteers also need information from your web site: the list of current staff members, the profile of your executive director, the history of your organization, evaluations of your programs, the latest news about your organization, etc. Volunteers need to have that central place they can go to for reliable, complete information about the program they support.
Keep your social media up-to-date & encourage volunteers to follow your accounts Your Facebook, Twitter, Instagram, YouTube and other accounts shouldn’t be focused on just encouraging people to donate money; your social media channels should have regularly-updated information about upcoming events, the results of events that just happened, breaking news about your organization, etc. Your social media audience includes your CURRENT volunteers, and they need to be kept up-to-date about what’s going on so they can properly represent your organization while they are volunteering. Your social media should also talk about the cause: a nonprofit theater should be posting about how students involved in performing do better in school, a nonprofit animal shelter should be posting about studies that show how a family’s health can improve if they have a dog, etc. Again, this helps volunteers become better advocates for your organization, including in casual conversations with friends and colleagues.
Building a team culture among remote workers Coming together face-to-face, in the same room, does not automatically create team cohesion and a strong sense of team. Yet, many people think having online meetings automatically means it’s difficult for staff to have a strong sense of team. People feel a part of a team if they feel heard and included, whether online or off. And they will attend meetings and pay attention to those meetings if they feel the meeting is relevant to their work – on or offline. This resource offers ideas for live events, asynchronous events & activities that can build a sense of team among remote workers.
Recognizing Online Volunteers & Using the Internet to Honor ALL Volunteers Recognition helps volunteers stay committed to your organization, and gets the attention of potential volunteers — and donors — as well. With the Internet, the Cloud, cyberspace, whatever you want to call it, it’s never been easier to show volunteers — and the world — that volunteers are a key part of your organization’s successes. This resource provides a long list of suggestions for both honoring online volunteers and using the Internet to recognize ALL volunteers that contribute to your organization.
If you want to learn even more about how to leverage online tools to communicate with and support volunteers, whether those volunteers are mostly online (virtual volunteering) or they provide service mostly onsite at your organization, and to dig far deeper into the factors for success in supporting online volunteers and keeping virtual volunteering a worthwhile endeavor for everyone involved, you will not find a more detailed guide anywhere than The Last Virtual Volunteering Guidebook. It’s based on many years of experience, from a variety of organizations. It’s available both as a traditional print publication and as a digital book.
If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.
Video continues to surge in popularity as a way to meet just about any outreach goal. And that means every nonprofit, big or small, needs to be thinking strategically about what videos it needs to produce and share – and where it should be sharing those videos.
Videos aren’t difficult to produce: if you have a smart phone that records video and/or audio, you can create videos to share online about your organization. That includes Androids, not just Apple devices. If any employee or volunteer has an Apple Macintosh computer, you have easy-to-use video editing software already on that computer: iMovie. Affordable video-editing software for non-Apple computers is easy to find online. Even if you have only photos, you can use them to create a video with audio for most of the proposed activities below.
As always: volunteers can be a GREAT help in producing these videos! If you don’t have an employee that can produce these videos, and cannot afford to pay a consultant, volunteers may be a great option – in fact, there are people actively searching for these kind of online volunteering tasks. Any volunteer that knows how to use iMovie or its equivalent can produce videos from you from any raw video you have from a smart phone, recorded Zoom meeting, camera, etc. Volunteers can also provide closed captioning and transcriptions of videos. Volunteers can also help you brainstorm ideas for videos your nonprofit should create.
If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.
25 years ago, give or take a week or two, I started my first day as director of the Virtual Volunteering Project, a then-new initiative that had been founded by a nonprofit organization, Impact Online (Impact Online was later absorbed by VolunteerMatch).
More than a year before the launch of the Virtual Volunteering Project, Impact Online had begun promoting the idea of virtual volunteering, a phrase that was probably first used by one of Impact Online’s co-founders, Steve Glikbarg. In early 1996, Impact Online received a grant from the James Irvine Foundation to launch an initiative to research the practice of virtual volunteering and to promote the practice to nonprofit organizations in the USA. This new initiative was dubbed the Virtual Volunteering Project.
One nonprofit group, Impact Online, was created to help charities use the Web. The group, in Palo Alto, Calif., uses its site to match what it calls ‘virtual volunteers’ with organizations that need them, and has begun a data base of group logos and missions.
This might be the first use of the term virtual volunteers in a newspaper, but any article about Project Gutenberg in the 1990s would also be about virtual volunteering, even if it doesn’t use the term (I believe that Project Gutenberg is the first initiative created specifically to involve online volunteers).
After a few months of preparation and drafting web pages, I launched the first Virtual Volunteering Project web site in early 1997. After one year, I moved the Virtual Volunteering Project, and its funding, to the Charles A. Dana Center at The University of Texas at Austin, and Impact Online became fully absorbed by VolunteerMatch and discontinued its promotion of virtual volunteering (at least for several years).
My first two years of the Virtual Volunteering Project were spent reviewing and adapting telecommuting manuals and existing volunteer management recommendations to apply to virtual volunteering, as well as identifying organizations that were already involving online volunteers. When I started the project, I thought there were just a handful of initiatives involving online volunteers, but I was wrong: in less than a year, I had found almost 100 organizations involving online volunteers, and I had to eventually stop listing every initiative I found on the VV Project web site because there were just too many!
I also spent a lot of time in 1998, 1999 and 2000 presenting at conferences around the USA, trying to convince nonprofits that virtual volunteering was a viable, worthwhile practice and already well established at a good number of agencies. The amount of skepticism and even hostility I encountered regarding virtual volunteering in the late 1990s was, at times, overwhelming. In particular, established organizations like United Way agencies and volunteer centers were quite hostile to virtually volunteering. I did a workshop about virtual volunteering for the Corporation for National Service and Points of Light Foundation in 1997 and when I called them in 1998 to ask about presenting at their upcoming conference, the response was, “Oh, but you did that last year.”
World-renowned volunteer management expert Susan Ellis was key in getting me in front of nonprofits who needed to hear about virtual volunteering. Susan was unflinching in her support for the concept and her chastisement of traditional organizations balking at the idea of working with volunteers online was crucial in getting people to let go of outdated ideas about what volunteering could look like.
The Virtual Volunteering Project used research about organizations leveraging virtual volunteering, as well as testimonials from online volunteers themselves, to continually create and refine guidelines for engaging and supporting online volunteers. And I made a point of creating meaningful roles and activities for online volunteers to help the Project, so I could gain more experience supporting online volunteers myself. Those online volunteers were vital to the project, not only for their service, but their testing of methodologies and their feedback.
I’m also very proud that from the moment of the project’s launch, we had a commitment to showing how virtual volunteering could create more inclusion for people with disabilities in volunteering – and I have a conference in 1994 in San Diego by Computer Professionals For Social Responsibility (CPSR) – and speaker Deborah Kaplan specifically, for awakening me to that possibility long before I heard the term virtual volunteering.
I left the Virtual Volunteering Project in January 2001, to work for the United Nations Volunteers program at its headquarters in Bonn, Germany, to revamp NetAid, the UN’s online volunteering matching service, and to help manage a new initiative, the United Nations Information Technology Service (UNITeS). The Virtual Volunteering Project folded soon after – there just wasn’t interest anymore in funding it.
If you were a volunteer with the Virtual Volunteering Project, or attended a workshop on VV back in the 90s, or just talked with me back in those days, I hope you will comment below and talk about how virtual volunteering has been a part of your life.
If you want to learn about virtual volunteering in-depth – how to create a range of assignments to appeal to many different people, from micro volunteering to online mentoring, how to use online tools to support and engage ALL volunteers, including those that provide onsite service, and to dig far deeper into the factors for success in keeping virtual volunteering a worthwhile endeavor for everyone involved – you will not find a more detailed guide anywhere than The Last Virtual Volunteering Guidebook. It’s available both as a traditional print publication and as a digital book.
If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.
When I worked at the United Nations Volunteers (UNV) programme from 2001 to mid-February 2005, one of my duties was directing the Online Volunteering service, the platform that UNV had co-created with NetAid for nonprofits serving the developing world to recruit and engage online volunteers. Near the end of my time at UNV, the new communications manager would not support any of the wildly successful online volunteering program’s communications needs: she would not include information in the quarterly UNV newsletter, she would not pitch stories to the press related to online volunteers and she would not include promoting of the online volunteering platform in any of her strategies. We had a meeting for our entire departments’ staff so I could ask why, and her reply was, “I was hired to promote UNV, not the online volunteering program.” My response: “Gee, UNV is my employer, so I assume the online volunteering program was a part of UNV.” The meeting went downhill from there.
Even before she joined UNV, it was a constant struggle to get UNV staff, both at HQ and in the field, to think about online volunteers as a part of UNV’s mission, despite the full support of the then head of UNV, Sharon Capeling-Alakija:
The head of the department responsible for recruiting onsite UN Volunteers and managing their applications successfully petitioned to create an unwritten policy that only onsite volunteers could be called “UN Volunteers”, not online volunteers recruited and engaged through the online platform, even if they were supporting UN initiatives. She also refused all of my attempts to walk her through the online volunteering platform and to potentially integrate some of its features into UNV’s overall application system (she had only VERY reluctantly agreed to the creating of an online application system for onsite UN Volunteers – she preferred postal mail and faxing).
A survey of all UNV HQ staff found that, in the three years following the site coming under the sole management of UNV, the vast majority had never logged into the online volunteering platform. This was despite frequent internal presentations about online volunteering.
Presentations to UNV program managers, who were responsible for overseeing the creation of UNV assignments and managing those UNVs in the field, would provide examples of what online volunteers were actually doing, yet, the response from the majority of participants would always be, “I just don’t see how those roles can be done by online volunteers.”
In my last four weeks at UNV, the new head of UNV noted to me that the online volunteering service would be eliminated unless a funder was found, because he didn’t think it was that important – and given that he successfully eliminated the United Nations Information Technology Service (UNITeS), I was pretty sure that virtual volunteering within UNV was doomed.
And here we are, almost 20 years later, and UNV has launched a Unified Volunteering Platform and Unified Conditions of Service. This new Unified Volunteering Platform (UVP) has brought together UNV’s onsite UNV assignment recruitment and the UN’s Online Volunteering Platform (OV) – that means www.onlinevolunteering.org no longer exists as a distinct entity. Via this new unified platform, organizations can request services of both onsite and online volunteers, and candidates can apply for both onsite UN Volunteer assignments and online assignments. It is the single-entry point for all UNV partners – from candidates for onsite and online volunteering to donors, funding partners and UNV personnel and partner organizations.
I love that UNV now, at last, sees its online volunteering engagement as part of its overall volunteer engagement. I would love to know how it happened! But this change, this unified platform, comes at a big cost: UNV no longer allows any nonprofit or NGO that’s working on behalf of the developing world to recruit online volunteers via its platform. The only organizations allowed to use the platform to recruit online volunteers are “eligible partners”: UN entities (UNICEF, UNDP, UNESCO, etc.), those with accreditation with the Economic and Social Council (ECOSOC), or an organization working with a UN Country Team as an implementing partner. That means small NGOs who don’t have a formal partnership with UNV or aren’t working with a UNV in the field are now locked out of the platform for recruiting online volunteers.
But even with those costs, ultimately, it’s the right decision, because it means UNV now makes it clear that ALL of the volunteering it facilitates, including online volunteering, must be in support of the goals of communities in developing countries, and must have real impact – it must put the needs of the communities first. It further distances UN Volunteers, including online volunteers, from voluntourism or vanity volunteering.
What will happen to the domain onlinevolunteering.org? Not sure. For now, it points to UNV’s new unified platform. But UN agencies are notorious for not keeping URLs it no longer uses as its primary address (like unvolunteers.org, which now goes nowhere) or for programs that have sunsetted, no matter how popular, like all the many sites associated with International Year of Volunteers in 2001, or worldvolunteerweb.org. So if you have a virtual volunteering initiative, you should keep an eye on the onlinevolunteering.org URL for when UNV inevitably abandons it.
If you want to dig far deeper into the factors for success in creating assignments for online volunteers, supporting online volunteers, and keeping virtual volunteering a worthwhile endeavor for everyone involved, you will not find a more detailed guide anywhere than The Last Virtual Volunteering Guidebook. It’s available both as a traditional print publication and as a digital book. UNV’s Online Volunteering Service is referred to frequently in the book, and some of its star online volunteers are featured.
If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.
Below are excerpts from THE SDG PARTNERSHIP GUIDEBOOK: A practical guide to building high-impact multi-stakeholder partnerships for the Sustainable Development Goals, Darian Stibbe and Dave Prescott, The Partnering Initiative and the United Nations Department of Economic and Social Affairs (UNDESA), 2020. And, to me, it’s the heart of why approaching public online activities as community engagement, at a way to use technology to build community and grow an organization, makes sense, though it never mentions online tools:
Most of us work in operating environments that encourage a sense of competition and separation, rather than collaboration and cooperation. We are often told that there is a scarcity of resources, and that our job is to secure for ourselves, and for our own organisations, as much of the available resources as possible, and that if others lose out in the process then that’s too bad… for the most part it is a reductive way of thinking, because it limits the scope of what can be achieved together. It makes collaborative working difficult, especially if we have been told to work in partnership as a way to help an organisation to compete with others for funding opportunities.
Rather than starting from an assumption of competition and scarcity, what happens if we start with a different assumption:
All of the ideas, people, technologies, institutions and resources that are required to achieve the SDGs are already available, and the task is how do we engage them and combine them in new and transformational ways?…
What if we approached every single one of our encounters as opportunities to create new ideas, and what if the best and most interesting ideas emerged from the most unlikely sources? What new connections might emerge then?…
There are (at least) three levels at which to engage: You can think about how it relates to you as an individual and to your professional practice; you can think about how it relates to your organisation, and how your organisation collaborates; you can also think about how it relates to existing or new partnerships that you might be involved in. Effective partnering calls for great personal leadership: brave, risk- taking people able to operate in ambiguous situations while remaining outcome-focused.
In July and August, I have been teaching MGT 553 Using Technology to Build Community and Grow Your Organization, part of the MS in Nonprofit Management for Gratz College. I started designing the course in February, and I first blogged about the course May. My mantra, over and over, to these students who work, or want to work, in the nonprofits world has been that online tools are best used when their primary purpose is to build community, not just to market, not just to build awareness about an organization, and that such a focus enhances all other functions: program engagement, community participation, fundraising, volunteer engagement, partnership development and more.
The students, in turn, reminded me of something that I’ve long known: the biggest challenges to this happening are those thrown up by their own organizations’ systems, processes and culture – something the United Nations publication also notes. Senior management or long-term staff who fear change are the far bigger obstacles to using online communications tools than budget or lack of tech knowledge. The reluctance and fear comes from knowing only the negative stories, the worst-case scenarios. I have a fantasy about making a list of all the in-person meetings I’ve been present for and people deciding they should never meet anyone ever again.
I talk a lot about leveraging online networks to reach new volunteers and other supporters via The Last Virtual Volunteering Guidebook, co-written with Susan J. Ellis. The book also talks about using online tools to build community among your volunteers, cultivating information-sharing and shared learning among that particular group of supporters, as well as the detailed guidance you need to use the Internet to involve and support ALL volunteers, whether most of their service to you is online or onsite. And purchasing the book is far, far cheaper than hiring me as a consultant or trainer (though you can still do that)!
If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.
The 553 course will examine online networking tools that can be used to foster connectivity, communication, and collaboration in order to strengthen nonprofit and religious-based organizations. As someone that has been online since the early 1990s and still believes that online communities are the heart of the Internet, I could not be more excited to teach this course! I will use a mix of books, online readings, podcasts and my own audiovisual materials to explore how mission-based initiatives can use online tools to create a sense of community among donors, volunteers, clients, neighbors and partners, and how to attract new people to be a part of those communities. It’s a class about facilitation, trust-building, outreach, and working with humans – online.
The original course was designed in 2016 by Dr. Deborah Kantor Nagler, who passed away because of COVID-19 in April 2020. It has been bittersweet to have this opportunity because of the global pandemic, and I have dedicated this revised course to Dr. Kantor, who I’m so sorry I never met.
Much has changed since this course was last taught and, of course, I have my own approach to the subject, so I’ve spent a LOT of time creating new lectures and lessons. Online community has gotten buried under ad-ridden web sites with questionable content, memes and hate speech. I hope my course helps students see the potential of online communities for the nonprofits they are affiliated with and plays even a small part in bringing back civility to the Internet.
Gratz College is based in Philadelphia. It just celebrated its 125th anniversary. The College’s historic focus is on Jewish studies and education, and it continues to be internationally recognized as a leader in developing effective educators, professionals, leaders and scholars, both within and beyond the Jewish community, with a broad commitment to the intellectual and professional growth of diverse constituencies, grounded in Jewish values. The college is renowned for its Holocaust and Genocide Studies. They also offer an M.A. in Human Rights, with courses in areas such as Civil Rights, Women’s Rights, Children’s Rights, Sexual Identity and Gender Rights and Refugee Rights.
Per the emphasis of the college, some of my examples of effectively using online tools to engage and build community will be from programs focused on historic genocides and prevention of genocide – you can see a list of Twitter accounts I will be featuring here (additions are welcomed).
I love teaching at the university level. It is one of my very favorite things to do, right up there with riding my motorcycle. My experience to date? I was the Fall 2015 Duvall Leader in Residence at the University of Kentucky’s Center for Leadership Development, teaching sessions on online leadership. I have also guest lectured at classes at Portland State University, the University of Texas at Austin, the University of Texas at Arlington School of Social Work and St. Edward’s University on both volunteer management-related topics, usually virtual volunteering, and on using online tools as a part of nonprofit service delivery and outreach. And I regularly train professionals in these and other topics: in 2020 alone, I created and delivered workshops for the University College Dublin Volunteers Overseas program, Centre d’étude et de coopération internationale / Centre for International Studies and Cooperation—CECI, the Iowa Commission on Volunteer Service, the USA Office of Healthcare Information & Counseling, the Points of Light Foundation / Corporation for National Service, America’s Service Commissions (ASC), and the Community Foundation of Henderson, Kentucky, among others (my busiest year as a trainer ever).
For the time being, I’ll also be continuing my very part-time role with TechSoup, helping to manage the TechSoup online community – introducing topics, answering community questions, trying to attract new participants and helping to move the community to a new platform before summer. Yes, joining and participating in the TechSoup community is going to be one of the assignments for my Gratz College students!
So, if you want to book me for a training or consultation, know that my schedule is very tight now and through August! And it’s also that time of year when I start getting contacted about leading workshops in the Fall, so it’s not too early to talk to me about my schedule after this class is done.
Of course, you can have on-demand training from me regarding virtual volunteering anytime, through my free videos on m YouTube channel and via my book, The Last Virtual Volunteering Guidebook. If you want to deeply integrate virtual volunteering into your program and expand your engagement of online volunteers, such as in an online mentoring program or other scheme where online volunteers will interact with clients, you will not find a more detailed guide anywhere for working with online volunteers and using the Internet to support and involve all volunteers – even after home quarantines are over and volunteers start coming back onsite to your workspace. And purchasing the book is far, far cheaper than hiring me as a consultant or trainer regarding virtual volunteering – though you can still do that!
Since the start of the global pandemic last year, I have been creating and sharing videos to help organizations understand virtual volunteering and to quickly create roles and activities for online volunteers. I share them on my YouTube channel. These videos include:
I’m a professional consultant, and I cannot pay my bills with my goodwill and sharing free videos. However, sacrificing some – indeed, a lot – of my potential income to try to mitigate at least some of the negative impacts of the pandemic on nonprofits has been my way of feeling like I’m doing something worthwhile in this intense, tough time, as a way to feel not quite so helpless.
So, let me continue to try to help in my own small way: what would you like my next free training about virtual volunteering to be? What is a subject I could cover in just 5 to 15 minutes that would help your nonprofit, charity, school, NGO, library or other cause-based program regarding virtual volunteering? Please note the subject you need most in the comments below.
While I don’t think these videos nor my blogs are a substitute for reading my book, The Last Virtual Volunteering Guidebook, I do believe that the information can help nonprofits who already have experience involving volunteers in traditional settings – onsite, face-to-face – pivot quickly in creating roles and tasks for online volunteers. But if you want to deeply integrate virtual volunteering into your program and expand your engagement of online volunteers, such as in an online mentoring program or other scheme where online volunteers will interact with clients, you will not find a more detailed guide anywhere for working with online volunteers and using the Internet to support and involve all volunteers – even after home quarantines are over and volunteers start coming back onsite to your workspace. And purchasing the book is far, far cheaper than hiring me as a consultant or trainer regarding virtual volunteering – though you can still do that!
Also, FYI, please note my videos that aren’t specifically about virtual volunteering, including:
On Wednesday, December 2, 2020, the US Federal Communications Commission (FCC) hosted a webinar on “Virtual Volunteerism.” The purpose of the webinar was to illustrate how broadband allows volunteers in a variety of regions to engage in substantial, high-impact virtual volunteering activities. The webinar presented a panel of representatives from virtual volunteering initiatives – nonprofits that have programs that involve online volunteers primarily, rather than traditional programs that added an online volunteering component (a screen capture of participants is above). I was pleased to have been called on by the FCC to make recommendations about programs they could feature in this webinar, some of which are profiled in The Last Virtual Volunteering Guidebook.
The webinar was facilitated by David Savolaine from the Consumer Affairs and Outreach Division, who contacted me for references for presenters, and Eduard Bartholme, FCC Associate Chief in the Consumer and Governmental Affairs Bureau.
The webinar panelists talked mostly about the specifics of how their initiatives involve online volunteers (the exact roles that volunteers undertake), how those volunteers are supported and how those volunteers are central to their initiative’s online program delivery and mission.
It’s rare that there is a presentation on virtual volunteering where audiences get to hear directly, at length, from organizations that are engaging online volunteers. Most presentations on virtual volunteering are by people like me – researchers and consultants about the practice – or by people from the corporate sector either bragging about their employees that volunteer online in a program they designed or that have launched yet another web-based platform to recruit online volunteers. There’s no better place to learn about factors for success in engaging volunteers online than by talking to the nonprofits and NGOs engaging such volunteers – which is why The Last Virtual Volunteering Guidebook quotes extensively a variety of organizations that involve online volunteers, to illustrate how the recommendations in the book are put into practice.
The panelists talked about the makeup of their online volunteers (quite diverse), the personal, substantial relationships online volunteers have with clients and each other (something I devoted an entire video to on YouTube), and what’s key to success in supporting the volunteers to ensure they are successful – keys that are detailed in The Last Virtual Volunteering Guidebook. I’ll summarize them below:
Recruitment
When asked how they recruit people to volunteer with their initiatives, all of the panelists said they don’t actively recruit – instead, volunteers find them. Be My Eyes noted that they had 10,000 people sign up to volunteer within the first 24 hours of their launch – far more than they have opportunities for. The representative from Be My Eyes noted, “The key is people having a great experience and they tell their friends about it. We haven’t spent any money on marketing on anything like that.” Infinite Family and Open Street Maps affirmed that volunteers having a great experience and telling their friends is key for not having to actively recruit volunteers.
Per the disproportionate number of roles and assignments for online volunteers versus demand that so manhy virtual volunteering initiatives report, Naoual Driouich in the United Nations Volunteers New York office said, “For the volunteers, I will say to be patient and to continue applying for opportunities, not to give up, even if the opportunity closes, even if there is a waiting list. Just continue looking for opportunities.”
It’s worth noting that in my four years of managing the Virtual Volunteering Project and the four years managing the UN’s Online Volunteering service, those programs were never marketed to people to encourage them to volunteer online – instead, we marketed exclusively to programs to host online volunteers. And, yet, there was always, always, far more people contacting me that wanted to volunteer than there were roles and tasks for them to do.
Make the experience collaborative
Mikel Maron of the Open Street Map Foundation noted a key to ensuring sustainability of a program that I would love to write an entire blog about, and it would make a great research topic to see how this works at other organizations:
I think opening up the opportunity to your volunteers to create with you and to figure out what you’re doing together is really an amazing way to build something, to build a platform. It takes some humility because you don’t know everything, but the result can be – if you can find a way of gathering together and figuring out things together its amazing, and it created more dedicated volunteers if they really have a stake, not just in what they do, but how they do it.
Amy Stokes, Infinite Family, agreed:
I think we’re all learning together, certainly we are in our organization.
Support Volunteers
Infinite Family is an international online mentoring program, which brings together adult mentors in the USA together with students in South Africa, via a special platform the organization uses for interactions. Amy Stokes of Infinite Family noted in the webinar,
One of the things that we found that is really important is (providing) ongoing support for the volunteers throughout the relationship. We have an on-call site all the time (to help with) stressful situations tech problems, whatever. Volunteers know there’s always somebody there to help with ongoing challenges.
She noted that volunteers are all using different tools to access Infinite Family’s tools and resources – they are using different browsers and different operating systems – and so the nonprofit has tried to create a platform that will work across these systems – and it doesn’t always.
The interaction between the browser, the operating system, the application, whatever your ISP is doing that day – all of a sudden, something that worked a week ago beautifully won’t work at all. Sometimes, tech companies don’t put out notes to say, ‘Oh, we’re going to do this and it might affect the rest of your system.’ And so, sometimes, a volunteer reaches out and says ‘What is going wrong?’ It might not work today, they might not be doing anything wrong. We find that it helps if we tell them upfront, at the very beginning, ‘You know, this is a tech thing. You’re probably used to everything working in your world and you can control it. But now you’re working in a lot of other worlds at the same time, and we can’t control all of those things…’ I mean, how many times do you log in at the last minute to do something and the app pops up and says, ‘Oh, no, you’ve got to change your password. Or, Oh, no, you’ve got to upgrade, please download.’ You just have to build in a kind of flexibility.
Ashley Womble of Crisis Text Hotline also talked about the importance of support to volunteers when you are asking them to use a custom online tool:
We teach as part of our training how to use our platform. We don’t expect crisis counselors and volunteers to come to us knowing how to use our platform at all. We built it and we have to train them… certainly, we can’t know whenever people are going to have Internet issues, but we do help in the beginning (with training) and that reduces a lot of the stress.
A diversity of people and experiences
Mikel Maron of the Open Street Map Foundation noted the importance of remembering that every place in the world is not the same when you are dealing with online volunteers that are in other regions, especially in other countries.
I spent a lot of time working in Kenya and it looked very different to volunteer in a place where you may also have a struggle to make ends meet day-to-day. But people (from those places) also want to contribute.
So Open Street Map has to help support those online contributors. “How do you testify what a road is in rural Kenya versus the middle of London?” He says that organizations need to consider how different people from different places communicate online.
We’re a global project and even if you all speak English… there’s just a lot of assumptions about our communications and we miscommunicate all the time…. Within Open Street Map that just means we’re constantly on our toes and learning about how we can connect to others. On the flip side, it’s amazing we get to connect with others through what we do. We learn so much about other places and other people and really build rich relationships with people on the other side of the world and around the corner.
Crisis Text Line had a unique approach:
We’re also gamefied our program a little bit. Based on the number of conversations people have, they get to a certain level, and people want to work up the ladder so they can unlock different perks, as you might in a video game. That’s worked really well for us. I know I’m personally very proud that I’m a level four, and I can’t wait to become a level fie, and I’ll be spending more time myself volunteering in the organization.
Final advice
Naoual Driouich in the United Nations Volunteers New York office had this advice for organizations that want to involve online volunteers, and I think she’s absolutely correct:
Please put yourselves in the shoes of the online volunteer when you put together the opportunity. Make sure it is complete and straight forward.
I absolutely agree. When host organizations put themselves into the shoes of volunteers, thinking, “What would I need to be able to do this assignment if I was not already a part of this organization? What would I need to be successful?” they end up instituting the support volunteers need.
As noted earlier, some of these initiatives, and all of what they noted was essential to success, are profiled or detailed in The Last Virtual Volunteering Guidebook. The book, available as an online book and in traditional print form, offers much more detailed advice on creating assignments for online volunteers, for working with online volunteers, for using the Internet to support and involve ALL volunteers, including volunteers that provide service onsite, and for ensuring success in virtual volunteering. It also talks about policies and procedures, such as how developing written agreements to be signed by both online volunteers and their host organization (page 66) can prevent problems down the road, not only regarding ownership and use of what an online volunteer create, including web sites and code, but also regarding confidentiality and privacy in using of the volunteer’s information, including images of them, regarding confidentiality regarding the organization and the information the volunteer has access to, particularly client information, regarding how the online volunteer should represent his or her association with the program online (in emails, on social media, on LinkedIn, etc.), and liability regarding malware.
