Category Archives: Nonprofit/NGO/Agency Management

sabotage your organization’s productivity: tips from the CIA in 1944

In 1944, the CIA’s precursor, the Office of Strategic Services (OSS), distributed a secret pamphlet, the “Simple Sabotage Field Manual“, providing instructions to citizens living in Axis nations who were sympathetic to the Allies on how to weaken their country by reducing production in factories, offices, and transportation lines. It was declassified in 2008 and is available on the CIA’s website.

Most of the tips are about easy-to-do, hard-to-trace physical vandalism: sabotaging electric motors, fuel, cooling systems, power grids, railways and more. But several are timeless instructions on how to be a terrible employee in meetings and in management. And these instructions would be really funny except that I have encountered people in many of my work places that employ these methods. The motivations of employees using these methods today aren’t to help foreign governments – at least I hope not. I’m not really sure what their motivations are. But here’s my favorite productivity-crushing activities recommended in the manual, because I’ve encountered them so often (quotes are used because the manual used them; italics show exact quotes):

When possible, refer all matters to committees, for “further study and consideration.” Attempt to make the committee as large as possible — never less than five.

Bring up irrelevant issues as frequently as possible. Refer back to matters decided upon at the last meeting and attempt to re-open the question of the advisability of that decision.

Refer back to matters decided upon at the last meeting and attempt to re-open the question of the advisability of that decision.

Frequently advocate “caution.”

Multiply the procedures and clearances involved in issuing instructions, pay checks, and so on. See that three people have to approve everything where one would do.

Do your work poorly and blame it on bad tools, machinery, or equipment. Complain that these things are preventing you from doing your job right.

Give people wrong numbers and cut them off “accidentally”

Delay the transmission and delivery of telegrams (now emails and other messages)

Ruin presentations by coughing loudly and by talking (or ignore them while you play on your phone)

When training new workers, give incomplete or misleading instructions.

Misfile essential documents.

Spread disturbing rumors that sound like inside dope.

Work slowly.

Give lengthy and incomprehensible explanations when questioned.

Act stupid.

The last one made me laugh out loud.

But what the manual recommends is not all bad: there’s also this recommendation, which I find particularly valuable it getting what I want when working with government clerks:

Cry and sob hysterically at every occasion especially when confronted by government clerks

“If no one is complaining, we don’t have to change how we do things”

handstopOne of the most common defenses I hear from an organization or program not addressing issues regarding diversity, communications, and accommodations is this:

We’ve done it this way for years, and no one has complained about that. No volunteer / client / member / donor has ever said they don’t like how we do such-and-such. You are the only one. So we’re not changing.

My observation might be about the way something is worded on a web site. Or the process to submit an application for volunteering. It could be about the lack of mass transit access to a location of an annual event or training. It could be about a lack of representation of various groups amid volunteer ranks. Or about a prayer before a volunteer recognition event at a secular organization. It could be about a lack of certain information in another language. Any of the aforementioned, and more, often incurs that defense when I bring up an issue related to diversity, accommodations or communications.

Often, when I do a little digging myself, talking to people that wanted to volunteer at the organization but didn’t, or to current members, or to former clients, and on and on, I find that, indeed, there is dissatisfaction among a few, maybe even more, but no one says anything to the organization itself, because no one wants to be seen as ruining an event or hurting the feelings of others or not being “a team player.” Some even fear repercussions by friends, neighbors and others. So they don’t say anything about something they would like to see changed or improved because there is a culture within the program or the entire organization, that discourages complaints or suggestions.

In the 1990s, I worked for a really incredible organization called Joint Venture: Silicon Valley. While I worked there, as internal communications manager – very much a junior staffer – a board member arranged for a retired HR executive from his oh-so-large global company to visit our organization and do a survey and discussion with staff about the work culture and environment, and then report our feedback to senior staff, keeping individual comments anonymous. That HR executive handled those surveys and conversations with the greatest of care, making us feel welcomed and comfortable in sharing what we liked, and what we didn’t, about our workplace. Afterward, he revealed to us, then senior staff, that junior staff and assistants felt we operated from a place of fear, rather than a place of power. We, as an organization, were risk-averse and even suggestion-averse. We felt corrections were given out by management far more than praise and support. After senior staff got over the shock of the culture they created – they really had no idea – things changed almost immediately, under that HR expert’s guidance. It rapidly became a delightful place to work, because senior management changed the way they worked and talked to all staff. And we all felt free to suggest, even to complain.

Would your organization be so brave?

Also see:

Apps4Good movement is more than 15 years old

Back in 2001, while working on the United Nations Information Technology Service (UNITeS), launched by then UN Secretary General Kofi Annan and hosted by the United Nations Volunteers programme (part of UNDP), I wrote a paper on Handheld computer technologies in community service/volunteering/advocacy. It’s a compilation of examples of volunteers, citizens, grass roots activists and others using handheld computers – what then were called personal digital assistants (PDAs) –  or mobile phones as part of community service, volunteering and or advocacy. I found examples from health and human services, from environmental science, from citizen reporting initiatives and from activists. My favorite example was a project where software was developed for PDAs that allowed illiterate trackers in Africa to record wildlife observations by selecting icons from a set of pictures that depict various species and animal behaviors.

That was 14 years ago, before the term apps4good came into vogue, and some of these initiatives were already more than a year old then – that means apps4good, using mobile phones for good, is a movement that’s more than 15 years old. Some of the initiatives I wrote about are still in existence. Some have long ago ended – but similar initiatives, and much more advanced ones, have popped up since. For instance, there’s the Smart Health App, which focuses on providing accurate baseline information resource on HIV/AIDS, TB and Malaria and is currently available in Tanzania, Nigeria, Kenya, South Africa, Angola, Ghana, and Senegal. Or mPedigree, a phone app which allows pharmaceutical retailers and users to verify the authenticity of a drug; this is done by text-messaging a unique code found on the product to a universal number.

My point is this: humanitarian aid workers and people working for nonprofits and NGOs anywhere, including volunteers, are using such tools in ways beyond just fundraising. Here are articles with more recent examples:

I love FOSS software!

For more than seven years, I’ve been using FOSS software for all my office software needs:

  • I use LibreOffice and OpenOffice for all word-processing needs on my laptop, including opening and editing Microsoft Word documents sent to me by other, for creating slide show/presentation/stacks and editing Microsoft PowerPoint files sent to me by others, for all spreadsheets, simple databases)
  • I use Thunderbird, from Mozilla, for my on-my-computer email client and Roundcube for my webmail needs via my laptop.

Open source software allows users (including online volunteers!) to study, change, and improve the software at the code level, rights normally reserved for the copyright holder – usually, a large corporation. Free software usually refers to software that grants you the freedom to copy and re-use the software, rather than to the price of the software, and is often referred to as FOSS (Free and Open Source Software). But in this case, I’m talking about cost-free-for-the-user software: it doesn’t cost a user money to use it.

It bothers me when I see people in countries where I work or visit – Afghanistan, Ukraine, Egypt, etc. – using pirated Microsoft software rather than LibreOffice or OpenOffice. Or when I see nonprofits struggling with expenses and spending huge amounts of money on proprietary software from multi-billion dollar companies rather than FOSS software. FOSS proves again and again to be just as secure, stable, frequently-updated, feature-rich and reliable as proprietary software. FOSS products are powerful, constantly debugged and upgraded, and feature-rich. The support forums for them are as good as anything large software corporations provide.

Sure, there are the occasional file translation issues — sometimes the fonts don’t translate ideally between FOSS and Microsoft Powerpoint, for instance, or the bullets in a word-processing document sometimes goes wonky from one software to another — you know, the same problems that happen between different versions of the same software from large, well-known corporations.

As I’ve said before, you evaluate and choose free software the same way you choose fee-based software:

  • how long has the software been around?
  • how often is the software upgraded?
  • how much documentation for the software is provided?
  • is there an online forum where users freely post questions and offer support to each other?
  • look for reviews of the software (these are very easy to find online). Read many different reviews from many different sources, not just one or two, and not just the “official” review from the software’s manufacturer(s).
  • is the software talked about by users on the TechSoup forum?

Beware of unsolicited email offers or web page pop-ups for free software. These are often associated with malicious software, viruses, and scams.

As I’ve said before, what’s most important in being able to work in the modern office is not a certain number of years using a particular office software. Rather, it’s for you to understand all that office software should be able to do, such as in a document:

  • using fonts appropriately and changing them as necessary
  • setting tabs and margins
  • creating and editing tables
  • adding headers and footers, page numbers, etc.
  • adding and editing tables
  • adding graphics and integrating them into a page’s design
  • recording and showing, or hiding or accepting, edits by other people
  • creating an automatically-updated table of contents based on headings and subheadings within a document
  • creating mail merges for customized text
  • etc.

What’s MOST important is that you understand the capabilities of word processing software, spreadsheet software, presentation software, web page creation software, etc. – having that understanding means you will be able to learn to use future versions of the software or any software produced by a different company that is designed to do what you want done, whether it’s to create a document or a web page or a database, whatever. The most important software skill you can have is the ability to learn new functions on upgraded software or ability to learn new software quickly or ability to figure out new software/upgrades, because software changes. And changes and changes. It gets upgraded. The IT manager decides to use something different. A board member can get a special deal on something different. The head of the organization has a personal preference. Whatever.

In short, don’t marry software. Because your relationship won’t last a lifetime. It just won’t. And it WILL break your heart at some point. Date it – and enjoy it while it lasts!

For more information, see these previous blogs and other web pages, where I talk more about FOSS options, including about entire country governments that have converted to FOSS use, and more about software choices:

Online leadership: what is it?

This week, I’m blogging and launching new web resources based on my experience in October as the Duvall Leader in Residence at the University of Kentucky’s Center for Leadership Development (CFLD), part of UK’s College of Agriculture, Food and Environment.

Yesterday, I blogged about one of my workshops about Democratizing Engagement. Specifically: has the Internet democratized community, even political, engagement?

Yesterday, I launched a new web page about online leadership. There is plenty of information about leading and supporting a team online, and I reviewed some of those suggested practices and resources in my workshop, but I wanted to focus this new web page solely on online leadership, on engaging in activities that influence others online, that create a profile for a person as someone that provides credible, important, even vital information about a particular subject. To me, leaders are looked to for advice, direction, knowledge and opinions on specific subjects, and their online activities, collectively, influence the thinking of others. And they engage online – they don’t just post information. They discuss, they acknowledge reactions and feedback, they even debate.

I’ve made it a web page, rather than a blog, because it’s a resource I intend to regularly update and maintain, part of my portfolio of online resources about working with others online. But your comments about the page, here on this blog, are welcomed!

tips for fund-raising for NGOs serving the developing world

fundhuntingSome of the most frequently asked questions (FAQs) to online forums for non-governmental organizations (NGOs) in developing countries, no matter what the subject of the forum is supposed to be (urban disasters, HIV/AIDS, maternal health, water and sanitation) , are regarding funding.

In 2004, frustrated at seeing fundraising questions from NGOs over and over and over again, and no INGOs nor UN agencies trying to answer them, I drafted a short list of basic tips for fund-raising for NGOs serving the developing world. I was an online volunteer with the Aid Workers Network then (the organization is long gone, unfortunately). Several other AWN volunteers revised the draft, and we finalized and published a version online for the AWN community. But I kept updating the document, and it grew from 15 pages to 30.

I have no idea how many people accessed the document. I tried to track it through various means, but was never successful.

I have updated the document for the first time since 2011, and instead of asking people to write me for it, so I could get an idea of how many people accessed it, I now have it ready for download from my web site. It’s now 29 pages.

But the big news is that I’ve updated it for the last time. I’m not updating it anymore.

Most of the information is timeless; the web sites in the document will change over time, the organizations cited will come and go, but the basic advice will always be valid, I hope. Also, there are so many more resources now to help NGOs with fundraising than there were 10 years ago, as any search on Google will show – this document isn’t filling an information gap like it was when it was first drafted and published.

Some things that have been surprising in the decade I’ve maintained this document, some of which are also reasons I will no longer be updating this document:

  • I have regularly gotten funding solicitations via email from NGOs in the developing world because they’ve done exactly what this document says NOT to do: they’ve found my name in association with fundraising and sent me a grant proposal, unsolicited, despite the obvious fact that I am NOT a foundation. The emails aren’t even addressed to me by name; they are often addressed to “sir”, or they have 10 other emails listed in the “to” bar.
  • I make it clear that this document is for NGOs serving the developing world, yet I frequently get requests for it from nonprofits in the USA. Sure, some of the advice is universal for mission-based organizations, but the document talks about funding sources that are available only to organizations working in, say, Africa or the poorest parts of Asia and South America, sources that are NOT available to organizations in North America.
  • Several people and organizations have posted the document to their web sites without my permission, despite me asking on my web site and in the document for this not to be done. When I’ve written to ask them to remove it – they often are posting an old version, not the latest – they say they had no idea I wouldn’t allow the document to be posted. Which means they didn’t bother to read even the first two pages, or, they just don’t care.
  • Several people and organizations have passed this document off as their own. That hurts most of all. All I’ve asked in return for this document is credit for it – I have never asked for payment. For someone to go through it and take my name off of it and then publish it as their own, including people from at least two NGOs – it’s shameful. It’s disheartening. It contributes to a negative image of NGOs working in and for the developing world.
  • I’ve never received follow up from anyone saying how they have used the document. Has it been helpful? Did it result in funding? I’ll never know.

I sound bitter. Sorry. I’m frustrated that a decade-long effort didn’t seem to do any good. If this document does make a difference for your NGO, I hope you will tell me.

Also see:

Survival Strategies for Nonprofits , a guide for nonprofits facing critical budget shortfalls.

UN Agencies: Defend your “internships”

graphic by Jayne Cravens representing volunteersI love the United Nations, especially UNDP. I’ve been proud of my association with such in Germany, Afghanistan, Ukraine, and online. I hope to be associated with them again.

I am also a big advocate for internships, paid and unpaid, at the UN and other mission-based organizations.

But I’m bothered by many of the calls by UN agencies for unpaid interns to work 40 hours a week. And how many people are undertaking full-time unpaid internships at UN offices and have NOTHING about their terms of reference in writing at all.

Currently, formal recruitment messages from United Nations agencies for full-time unpaid interns talk about all of the tasks these volunteers – yes, volunteers, because they are UNPAID – will be responsible for, but rarely say what kinds of skills-development/career-development support an intern can expect. They also never say why these tasks have been deemed as most appropriate for an unpaid intern, as opposed to a paid consultant. I asked someone at a UN agency in an office where I was working why a particular role was designated for a full-time unpaid intern instead of a short-term, paid consultant or as a paid internship, and he said, “We don’t have the budget to pay someone.” Yes, I fumed. Involving volunteers – even if you call them unpaid interns – to save money is never the primary reason to involve such! NEVERUnpaid interns are volunteers, and if you are involving them because you don’t have to pay them, you are, in fact, being exploitative.

If this keeps up, UN interns may use the dollar/Euro value of volunteer hours that UN Volunteers, IFRC, ILO & others are promoting to sue UN agencies for back pay – and there is growing legal precedent for them to do so (see the links at the end of this blog).

Also, think about how your full-time unpaid internships are limited to only certain economic classes, excluding some people because they can’t afford to give you that many unpaid service hours. Are you thinking about how to ensure a variety of qualified people can undertake unpaid internships with your organization, not just those that can afford to? One way to address this: make the internships only one or two days a week.

I established my own policy when I worked for the UN Volunteers programme in Germany that all staff in our department had to adhere to regarding involving unpaid interns. This was NOT an agency-wide policy, just the one I established for our department:

  • An internship had to have a primary focus on giving the intern a learning experience, not  getting tasks done. Therefore:
    • There had to be a written job description that reflected this primary purpose of the internship.
    • The intern was invited to all agency-wide staff meetings, all staff meetings for just our department, and encouraged to ask to attend staff meetings for other departments, to learn about work across the agency. Staff were encouraged to take interns with them to meetings or events whenever possible, as appropriate.
    • The intern also had one project that was uniquely his or hers, that he or she was responsible for and could put on his or her résumé (for instance, conducting a survey and writing up the results, or evaluating some process and making recommendations for improvement).
    • The intern received job coaching and job search help from other staff members.
  • Those considered for the internship had to be able to say why they wanted to enter into a profession related to our agency’s work, and say what they had done up to that point, in terms of education, volunteer work and paid work, to pursue that career choice.
  • A person could hold an internship only for up to six months. They absolutely could not hold it beyond six months, no exceptions. An intern could NOT return to our department as an intern again, ever. That reduced the chance of a person being exploited as free labor; it forced rotation in what was supposed to be a role reserved for people learning about our work, not the opportunity for someone to have an unpaid assistant indefinitely. Interns were, however, welcomed to apply for paid positions, and we did, indeed, hire former interns for short-term consultancies sometimes – but we never guaranteed that this would happen.
  • Ideally, the intern that was leaving would overlap with the intern that was coming in by one week, so that the departing intern could get experience training someone, documenting his or her responsibilities, etc. – experience which looks great on a CV.
  • When the intern left, he or she was interviewed about his or her experience as an intern from the point of view of getting the learning and professional development he or she was looking for, and this was used to continually improve internship involvement and to show if interns were getting what our internship promised: a learning experience.

The primary task our department at UNV reserved for interns was answering the many, many emails that came in regarding the Online Volunteering Service. We found that interns really were the best people for this task: in contrast to giving this task to employees, interns brought freshness and enthusiasm to responses that really shown through. They quickly saw patterns in questions or comments that a jaded staff person might not see, leading to adjustments to web site information and other communications. Also, in my opinion, because the interns were volunteers, they assumed a much stronger customer-advocate point-of-view regarding the people emailing with questions or comments than employees did; the agency could have a real siege-mentality outlook when dealing with anyone outside the organization, while the interns had a mentality of being advocates for those outside the organization.

As I mentioned, I also came up with tasks specifically for an intern to own. It might be an internal staff survey, a customer/client survey, a research project, an evaluation/analysis project, production of a report or online resource, etc. Every intern walked away something that was his or hers, a project that he or her directed or managed or lead, and that employees and other interns contributed to. That gave interns the management experience so many were desperate for.

One more piece of advice: create a mission statement for your office’s volunteer (unpaid staff) involvement and live it: state explicitly why your organization reserves certain tasks / assignments / roles for volunteers (including unpaid interns), to guide employees and volunteers in how they think about volunteers, to guide current volunteers in thinking about their role and value at the organization, and to show potential volunteers the kind of culture they can expect at your organization regarding volunteers. A commitment by UN offices to involve volunteers would be a wonderful thing – allowing people, particularly local citizens, to take on tasks and see first hand how an agency works that is meant to serve them, creating a sense of both ownership by citizens as well as a sense of transparency about the agency.

My other blogs on this GROWING internship controversy worldwide:

Note that the links within the aforementioned blogs may not work, as I moved all of my blogs from Posterous to WordPress a year or so ago, and it broke all of the internal links. Also, some web pages on other organization’s sites have moved since I linked to such, and I either don’t know or haven’t been able to find a new location for the material.

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Which nonprofits serving military veterans are worthwhile?

logoI get asked this question now and again, and I see this question posted in various places:

I want to donate money to help USA military veterans and their families. Which nonprofits are really worthwhile?

Sadly, I have trouble answering the question, because there are just too many news articles about very shady happenings by organizations claiming to help military veterans, such as this story from CNN’s Anderson Cooper, another one from Cooper, this one from the Daily Beast, this one from Veterans Today, and this from the Tampa Bay Times. I also find the TV commercials of several of these organizations emotionally-manipulative, as though donating to their organization proves your patriotism.

I’m not going to name any of the organizations in question, but it’s worth it to click on those previously-mentioned links and see the organization names yourself – some will be very recognizable.

Here are some questions you can use as you look at a web site to help you evaluate an organization that claims to help military veterans and their families:

  • Does this organization have a prominent link right on the home page for veterans or families of such in need of services – a link as prominent as its links for financial donors? If not, then it’s a red flag: how can an organization say it serves veterans or families of such but not have an obvious way for people to seek services? If it does have a link, click on it. Does the organization have just one page that talks about vague benefits – events, discounts, camaraderie, etc. – rather than concrete service information like mental health services / counseling, rehabilitation resources, accommodation adjustments in housing, debt management, help with government paperwork, job re-training, etc.? In short: pretend you are a veteran or family member in need and look at the web site from that perspective, then ask yourself this question: are you able to find information about services you urgently need?
  • Does the organization list its services as, primarily, directing veterans and their families to other agencies to help with health services, rehabilitation, job placement, etc. – or does the organization actually provide those services directly? If the former, your donation might be better going directly to those organizations that actually provide the services, since the organization is just referring people other organizations.
  • Does the organization say, right on the home page, that it involves volunteers? If no, that’s a red flag – why would a nonprofit not involve volunteers? Are they hiding something? If they do have such a link to volunteering information, do volunteers help in direct service, or do volunteers help just with fundraising? If the former, that’s a good sign that this is a legitimate organization, as they have a commitment to members of the public seeing their work firsthand – they value that kind of investment in their work. If the latter, then that’s a red flag: this organization sees volunteers only as fundraisers, as money-makers. There’s nothing wrong with volunteers being fundraisers, but if that’s the ONLY way the organization involves volunteers, it may mean the organization is concerned only with raising large amounts of money.
  • Does the organization provide an accounting of how it spends money, beyond saying, “80% of money raised goes to services”? For instance, what percentage of the organization’s staff is working in direct support to veterans and their families, versus staff working to raise funds, manage volunteers that raise funds, marketing staff, etc.?

Those are my suggestions of questions to ask before you donate financially to an organization that claims to help veterans and their families.

So, can I recommend any organization myself as one I would donate to (and maybe I have donated to)? Yes. I recommend the USO.

#HumanitarianStarWars

In February 2015, #HumanitarianStarWars took off on Twitter – memes that sum up the universe in which humanitarian aid and development professionals work. The Guardian curated their favorite tweets from the somewhat trending topic – and I loved it because it brought together two things I love oh-so-much (I have been known to recite Princess Leia’s hologram speech upon demand).

What a shame I don’t know how to imbed a tweet – because I would love to show you my faves….

 

Learning from a nonprofit’s failure

logoA couple of the nonprofits where I have worked over the last 30 years have closed for good. I don’t count my time at either agency as enjoyable, and I don’t mention either on my résumé. It was many of the things that made these places so unenjoyable for me (and others) that ultimately lead to their demise. But both organizations did teach me quite a bit in terms of how not to run a nonprofit.

As I read an article today by some of the board members that tried to save one of those organizations from closing its doors, I shook my head at the level of denial about what they said the problems were at the organization: they lamented how they were unable to find that one big donor that would have saved the organization with an annual massive donation and connections to friends who would also have made an annual massive donation.

Here are the actual reasons the organization closed:

  • The organization’s leadership never made an effort to connect with and serve the many diverse communities that made up their region. It’s not at all a cohesive community. It’s a community that’s known worldwide for people working in high-tech, but it’s also a community with a massive Hispanic population – both new immigrants and third, fourth, even fifth-generation families. It’s a community with massive wealth, but also massive poverty, with a homeless population that’s one of the largest in the USA. There’s no one style of music listened to by most people, no one type of food eaten by most everyone there, no one set of religious values most people in the region adhere to – it’s not a melting pot but, rather, a tossed salad of diverse thoughts, beliefs and lifestyles. This now-closed organization didn’t initiate meetings with representatives from the many different populations that make up the area, to talk about how to serve them better or better reach different people. There were no special employment or volunteer recruitment efforts to attract staff from those different communities – in fact, there was no volunteer engagement scheme at all outside of having ushers at events (almost always the same people, people just interested in getting community service hours rather than doing something to serve the organization’s mission). Programs were developed in a bubble, and leadership just never understood why people outside that bubble didn’t participate.
  • The organization never successfully marketed its fee-based programs to groups. Group sales are everything when you are trying to sell something for a price, something that people have to pay something for to be a part of. You must have a crackerjack person, or team, that knows how to sell blocks of items or event tickets in order to generate the proper amount of income. Successful ballet companies, art museums, live theaters and other arts-based groups know this. Roller derby leagues in the USA — all nonprofit — know this. For-profit sports leagues know this.
  • The organization didn’t really try to cultivate young people as participants. People that grow up participating in a particular activity often want to continue to participate in that activity as adults. Integrate your nonprofit program offering into schools, and you will have, in a few years, new supporters, new donors, and new participants. It takes more than just having a “youth day” or one “youth event.”
  • Leadership didn’t engage with the leadership of other nonprofits. There were no regular meetings, formal or informal, with others serving the community through nonprofit services, and, therefore, no relationships – instead, other nonprofits were seen as competition for audiences and donors. The long-time head of the organization’s programming was particularly isolationist, and saw no need for building professional friendships with other nonprofit leaders. Without those relationships, the organization wasn’t hearing about what was important in the region it served, wasn’t hearing fresh ideas, wasn’t learning new approaches that could have helped improve their own offerings.
  • Leadership ignored criticism. Certain actions by this organization had ignited hostilities of some rather outspoken folks who claimed to represent a certain population of the area, and such has received a lot of media attention. I’m not sure if those criticisms were legitimate, but they were loud and they created a mindset about many people about the organization that was quite negative. The organization chose to ignore that criticism, rather than sitting down not only with the people claiming to represent that group, but with other representatives from that group to find out if they felt the same way and what might be done to build bridges. Instead, the leadership said, internally, “This isn’t our audience anyway,” and took no action.

During my brief time working there, I was frequently reprimanded for how I approached things regarding public relations and marketing. An example: I marketed one program in particular so well that it became one of the best-attended in the organization’s history, but my boss told me that I had not done a good job, because I’d marketed the program to the large gay community of the region, and he didn’t want people thinking of the organization as “a lesbian” one. I once lined up several media representatives to interview a member of senior management, in order to create a blitz of coverage for our organization in a variety of publications, and she cancelled most of the interviews at the last minute, saying this one wasn’t really worth it, that she wasn’t in the mood to do another one, etc.

It’s strange that so many of the things I did at this organization that were so disliked by senior management have ended up getting me hired elsewhere, and have lead me to be successful at other organizations. Because I was so passionate about the organization’s mission, the experience was even more painful. But as a result of what I witnessed in my brief time at this now-failed agency, ties with the community is one of the first things I evaluate when I take on any communications or management task. I look to answer lots of questions:

  • What do different people from different populations say about this organization?
  • Are the different populations that make up our community represented among our employees and volunteers, and/or among the active participants in our programs? Who are we missing, and why?
  • Does this organization have lots of people making small donations, or is this organization funded primarily by just a few big donors and grants?
  • Are there people that don’t like this organization and, if so, why, and how should we address that?
  • Are media reps seeking our leadership out for stories, even to just comment as experts on a particular issue they are covering – and if not, why not?
  • Do emails, calls and tweets from the media get answered promptly?
  • Do we monitor social media about this organization and what people are saying?
  • What nonprofits are doing similar work, or are also serving this region, and what is our relationship with them?

I’m so sorry for the people that have lost their jobs because of this organization’s closing. I hope they have learned as much as I did as a result of their experience there, and I wish them the very best of luck.

Also see: