Category Archives: Nonprofit/NGO/Agency Management

Recruit board members to be board members, nothing more

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I have heard many representatives of nonprofit organizations say things like:

  • We need an attorney on our board, to take care of all our legal issues.
  • We need a PR person on our board, to help with marketing.
  • We need an IT expert on our board, to also help with IT issues.

In fact, there’s someone on the TechSoup community saying something like this now. And my response is: No, you do NOT. There are many reasons this is a BAD idea, and this article from Hildy Gottlieb, “Finding Pro Bono Help through Board Recruitment,” details why better than I can say myself!

Yes, it is a great idea to seek pro bono help for your nonprofit or NGO! By all means! You can get volunteers who are accountants, experts in public relations, and even lawyers to help your nonprofit organizations. But there is a BIG difference in recruiting a volunteer for his or her expertise, so that he or she will provide your organization that expertise, and recruiting a volunteer to serve on your board.

Board members are there to govern –

to lead and guide the organization towards the community’s highest

aspirations. Board members are not there to do the work that should be done by

staff and/or volunteers.

More at “Finding Pro Bono Help through Board Recruitment.”

Also see:

  • Pro Bono / In-Kind / Donated Services for Mission-Based Organizations:
    When, Why & How?
    There are all sorts of professionals who want to donate their services — web design, graphic design, human resources expertise, legal advice, editing, research, and so forth — to mission-based organizations. And there are all sorts of nonprofits and NGOs who would like to attract such donated services. But often, there’s a disconnect — misunderstandings and miscommunications and unrealistic expectations that lead to missed opportunities and frustrating experiences. This resource, prompted by the topic coming up at the same time on a few online discussion groups I read, is designed to help both those who want to donate professional services and those who want to work with such volunteers. It’s applicable to a variety of situations, not just those involving computer and Internet-related projects.
  • Short-term Assignments for Tech Volunteers
    There are a variety of ways for mission-based organizations to involve volunteers to help with short-term projects relating to computers and the Internet, and short-term assignments are what are sought after most by potential “tech” volunteers. But there is a disconnect: most organizations have trouble identifying such short-term projects. This is a list of short-term projects for “tech” volunteers — assignments that might takes days, weeks or just a couple of months to complete.
  • Recruiting Local Volunteers To Increase Diversity Among the Ranks
    Having plenty of volunteers usually isn’t enough to say a volunteering program is successful. Another indicator of success is if your volunteers represent a variety of ages, education-levels, economic levels and other demographics, or are a reflection of your local community. Most organizations don’t want volunteers to be a homogeneous group; they want to reach a variety of people as volunteers (and donors and other supporters, for that matter). This resource will help you think about how to recruit for diversity, or to reach a specific demographic.
  • Using Third Party Web Sites Like VolunteerMatch to Recruit Volunteers
    There are lots and lots of web sites out there to help your organization recruit volunteers. You don’t have to use them all, but you do need to make sure you use them correctly in order to get the maximum response to your posts.

It’s About Respect

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This is a followup to my blog A Stupid Name for a Service for Nonprofits, regarding the unbelievably-poorly-named online volunteering service, Pimp My Cause.

The issue isn’t just about a service using language that is anti-women and, indeed, anti-children. It isn’t just about this service using a phrase that means to market women and children for sex. The issue isn’t just about lack of respect for women and children.

The issue is about respect for the third sector.

The work of nonprofits, non-governmental organizations (NGOs), charities and other mission-based organizations – the third sector – isn’t a pastime. It isn’t a hobby. Indeed, sometimes a nonprofit cause does become fashionable – suddenly, the media and celebrities may want to talk about getting rid of landmines, or HIV/AIDS, or immunizations, or breast cancer, or returning war veterans, and lots of flavor-of-the-day social entrepreneurs want to jump on the band wagon, with everyone wearing a particularly-colored ribbon, with lots of bumper stickers for the cause showing up on cars and SUVs, lots of shirts or shoes sporting a particular logo… but that spotlight doesn’t last. Long after the high-profile campaign by the department store or the software company or the talk show host or the singer or the actor has ended, these organizations will still be working, day-in, day-out, on a variety of worthwhile, even vital, causes.

Often, the work of nonprofits not only doesn’t catch on as fashionable or hip – it may even make people uncomfortable, because it addresses a not-so-hip issue, like child sexual exploitation and human trafficking – but nonprofits, NGOs and other mission-based organizations keep working year-after-year, without big-time donations or media campaigns.

The third sector isn’t perfect, but it serves society and the environment in ways that the for-profit or public sector cannot. Some causes are best addressed by the for-profit sector, some are best addressed by governments, and some are best addressed by mission-based organizations – and many are best addressed by all of these sectors working in partnership.

People that work for nonprofits aren’t simply nice people who can’t get jobs in the private sector. They are often highly skilled and experienced experts in their field – child psychology, emergency logistics, crisis communications, theater and dance as tools for community education and empowerment, arts management, social media to build awareness about HIV/AIDS, maternal health, organic agriculture, and on and on. They deserve to be listened to and consulted on actions that are going to involve them or effect them – and that includes being consulted by donors about new programs and projects donors want to fund.

The third sector has its own jargon, its own lingo. And different fields within the third sector each have a jargon or lingo all their own. And when you are talking to the third sector, you had better know that lingo and that culture: For instance, when you are standing in front of Mothers Against Drunk Driving, you don’t talk about drunk driving accidents; you talk about drunk driving wrecks, crashes… deaths. To do otherwise is highly offensive. If you use the term SME, you need to know what it means to the organizations and third sector experts you are talking to: Small and medium enterprises? Subject matter expert? Social Market economy? A Linux firewall?

In summary: if you are going to work with or for mission-based organizations, whether as a volunteer or as someone marketing services to them, you need to do your homework about the sector’s work, it’s language and it’s culture. The third sector deserves respect from the for-profit sector, including corporations, from the media, from the government – from everyone. To not spend time researching the sector and consulting with its members shows profound disrespect for the people working in such, and the people being served by such.  

No one who respects nonprofits, NGOs or other mission-based organizations would ever name their service Pimp My Cause.

Also see: How to Do Market Research–The Basics. I hear there’s some really good books and classes on this subject as well.

Finally, a shout out to the nonprofit FAIR FUND, a leading girls empowerment and anti-human trafficking organization that works to keep girls safe from exploitation. When I let FAIR FUND know about “Pimp My Cause”, they were ALL OVER IT. Follow @FAIRFund on Twitter and consider supporting them with a donation!

 

Basic Fund-Raising for Small NGOs/Civil Society in the Developing World

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Some of the most frequently asked questions (FAQs) to online forums for community-based organizations (CBOs) in developing countries, whatever the subject, are regarding funding.

In addition, the first impulse of many small non-governmental organizations (NGOs) seeking funding is to request the contact information for possible funders, and once they find the name of any company they think gives grants to NGOs, these NGOs often write immediately to the company with a desperate please for funds. This approach often harms the NGO, rather than garnering any support at all. Not only do these please rarely attract funding, they can turn funding sources against the NGO altogether.

After seeing these questions and messages again and again over several years (I’ve been on the Internet since about 1994) I drafted a list of basic tips for fund-raising for small NGOs – it was 15 pages long. Now, years later, it has evolved into 31 pages. It is a PDF file.

The document is meant to provide very basic guidelines for small NGOs in the developing world regarding fund-raising and adhering to the basic principles of good governance, and to point to other resources. By small NGOs, I mean organizations that may have only one paid staff member, or are run entirely by volunteers; and may or may not have official recognition by the government. These organizations are extremely limited in their resources, and are often in unstable environments and/or serving profoundly poor populations. Certainly medium-sized NGOs could use it as well – organizations that may have two or three paid staff members.

Please note that this document is NOT written for nonprofits serving the “developed” world — organizations serving communities in North America, Western Europe, Australia, New Zealand or Japan would probably not find this document particularly helpful, as it has been prepared to make recommendations relevant for nonprofits serving in a developing country.

This document is also not for organizations that send volunteers into developing countries to work. This document will not help you fund the trips of such volunteers. If you are such a volunteer-sending organization, see funding your volunteering trip abroad and fund raising for a cause or organization for more helpful information.

THIS DOCUMENT IS NOT A LIST OF FUNDERS/DONORS.

Let me repeat that: THIS DOCUMENT IS NOT A LIST OF FUNDERS/DONORS.

It is, instead, a set of guidelines on how to prepare an organization in a developing country to be attractive to donors, how to search for potential donors and how to approach such potential donors.

The document includes:

  • A list of activities an NGO should NEVER do regarding fund-raising
    (& how I know if an NGO has actually read this document!)
  • How to network among various sectors in your country and establish credibility to insure fund-raising success
  • The absolute essential preparations to solicit donations, both locally and from international NGOs working in your geographic area
  • Establishing credibility and a reputation of integrity, transparency and accountability
  • How to find donors that would be interested in your NGO and how to make contact with them
  • A warning about fund-raising scams
  • Online resources for detailed tips on writing funding proposals
  • Suggestions regarding volunteers in other countries fund-raising on your NGO’s behalf (new chapter added October 2011)
  • Online resources for further information

Once you have received this document, please do NOT distribute the document via a web site or on an online discussion group without my written permission. I frequently update the document, and want to ensure people are getting the most recent version.

Here is the web page for more regarding: Basic Fund-Raising for Small NGOs/Civil Societ in the Developing World, including how to access the document.

*Another* Afghanistan Handicraft program? Really?

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Recently, I got an email from yet another organization that is teaching Afghan women how to make handicrafts and textiles to sell in the West.

And I sighed. Heavily.

I’m not saying that these are bad programs. In fact, I have supported many of them, as a consumer: My husband and I each have a lovely Shalwar Kameez from a shop run by Afghans for Civil Society in Kandahar (here’s him in his; I’m in the burqa), I have a custom-made jacket from AWWSOM Boutique in Kabul that I wore at my wedding reception, I have a custom-made purse from Gundara, and I have lots of items from Ganjini Showroom and various other stores in Kabul. These items are beautiful, they are well-made, and I love showing them off (for more info, see my guide to shopping in Kabul).

HOWEVER, teaching more and more Afghan women how to make purses, shawls, table cloths and other lovely items is not going to lift women out of poverty, nor move them into their proper place in society, because there is not enough of a market for all those products.

Capacity-building programs have to be focused on what is actually needed in a particular community, that are more guaranteed to provide income regularly, long-term. That means programs that teach Afghan women how to:

These are things that local people need, and/or that they want – they are not just that are nice to have.

If you know of a program – local or international, government-run or foreign run or civil society run, whatever – that is teaching Afghan women to engage in income-generation activities that are practical and sustainable, feel free to post names and links in the comments section of this blog.

911 charities gone wrong, how to measure fundraiser performance, & Palestinian/Israeli cooperation

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Three items that came to my attention recently that you REALLY need to read:

First, an AP story about 9/11 nonprofits that raked in millions of dollars – and have nothing to show for that money.

“There are those that spent huge sums on themselves, those that cannot account for the money they received, those that have few results to show for their spending and those that have yet to file required income tax returns. Yet many of the charities continue to raise money in the name of Sept. 11.”

I seethed as I read this. Not only at the reprehensible mismanagement of funds, but also because this will make millions of potential donors say, “I’m not going to give to nonprofits anymore. They cannot be trusted.” ARGH! Here’s advice on what needs to appear on your nonprofit, NGO or charity web site, to show you aren’t like these 9/11 charities.

Second, a piece in the Nonprofit Quarterly by Simone P. Joyaux, about how to measure performance of a fundraiser/donor manager. Absolutely outstanding!

And, finally, something that made me very happy: six paramedics and supervisors from Magen David Adom in Israel (IMDA) attended the International Trauma Life Support (ITLS) course, provided by instructors and doctors from the Palestine Red Crescent Society (PRCS). While both organizations cooperate around emergency ambulance services, this was the first time that PRCS staff served as instructors for IMDA personnel.

These were shared earlier via my Twitter feed:

Would love to have you as a follower. Actually, what I would really love is for someone to tell me exactly how to create a bridge so that all that I tweet gets posted here on my blog…

Tags: transparency, accountability, accountable, scrutiny, accounting, finances, donations, donating, funding, sponsorships, investment, investing, Palestine, Israel, Red, Cross, cooperation

Debate: volunteer manager qualifications

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What should the qualifications be for a person that is responsible for volunteers at an organization?

That’s a hot topic right now, and there is a LOT of disagreement about it. Heck, we can’t even agree what to call such a person! (volunteer manager? volunteer resources manager? volunteer coordinator? director of community engagement?)

My view:

If an organization views this person as merely the purveyor of free labor, and sees this person as the primary manager of volunteers in a single activity – volunteers staffing the gift shop or the help desk, working in the food pantry (more with the food than the clients), serving food in a shelter, cleaning up beaches on one-day events –  then the qualifications are going to be quite low. The person in charge of volunteers will report to the head of human resources, won’t be a senior manager, and will be judged on whether or not all shifts are filled and all tasks are completed. Those are skills that can be taught to someone on the job – no need for volunteer management credentials – though some volunteer management workshops would be helpful.

This is how most corporate folks and very traditional organizations view managers or coordinators of volunteers. This is how most volunteer management workshops and most volunteer management conferences view those responsible for volunteers at an organization.

By contrast, if an organization views this person as responsible for:

  • community engagement, demonstrating that the community invests in the organization and believes in its mission
  • building the capacities of other employees to involve volunteers in their work and supporting employee involvement of volunteers in a variety of roles, including in leadership roles
  • being up-to-date on legal issues, political rhetoric and trends that can affect volunteer involvement
  • creating ways for volunteer involvement to relate directly to the organizations mission

then the qualifications required for the person in charge of volunteers are MUCH higher. The manager of volunteers or director of community engagement is not merely the purveyor of free labor; this manager has a direct role on program delivery and, therefore, should report to the director of programs – if not directly to the Executive Director! And credentials are essential – though not necessarily a certificate in volunteer management.

Here’s all the places this is a hot topic right now – check out what’s being said and join the conversation!:

Also see:

Feuds in the nonprofit/NGO/charity world

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I work with nonprofit organizations, international agencies and even government offices that don’t get along with each other. And it leaves me in an awkward position when I’m talking with such an organization about some activity or resources that would be oh-so-appealing to another organization. I know that, when I make the suggestion for collaboration, or even just an email update or event invitation from one organization to the other, a heavy silence will fill the air – or some quickly-made-up excuses will flow and the suggestion will be ignored.

Entire organizations hurt each other’s feelings all the time, just as people do – because organizations are made up of people. But often, what one organization views as a criticism or an act of conscious disrespect by another organization is actually incompetence or thoughtlessness – it’s not at all a deliberate act. It can be an email that doesn’t receive a response or a phone call that doesn’t get returned (They are ignoring me! They hate me!) or a duplication of activities (They *know* we already do an event like that! They did this to try to steal our thunder!) or an event that doesn’t get announced until late (They didn’t tell us about this earlier so we wouldn’t be able to participate!).

I know one organization that believes it’s in a feud with another organization – but that other organization has no idea there’s any hurt feelings! So while the Hurt Organization takes every action by Other Organization as an attack, a slight, an insult, etc., Other Organization is completely oblivious that Hurt Organization feels that way.

Sometimes, a feud is acknowledged by both organizations – but there’s no effort to get over it. And there always be an effort to get over it, because there’s no room in the nonprofit / NGO / charity world for feuds. Disagreements? Yes, those need to happen, and it may be you never see eye-to-eye about what the approach should be to homelessness, or women’s health care, or stray animals – but the disagreement can be acknowledged by both parties without a silent and/or nasty feud between them. Debates? Absolutely – we won’t evolve or learn if we don’t debate! But silent feuding? That hurts all of us and those we serve.

When I take on public relations/outreach activities for an organization, one of the first things I do is to look at the distribution list for press releases and announcements, invitation lists for events, etc., and I make sure every organization that has a similar mission and is working in the same area is on those lists. That can include groups that have publicly said they disagree with the organization’s mission. There might be some cringing from other department heads, even a closed-door meeting where I’m assured the overture won’t lead to anything positive, but I insist. And every time, maybe after weeks, maybe after months, there’s a thawing of relations: Someone has lunch with someone else. Someone attends another’s special event. A white paper is shared. Small steps.

Maybe the organizations will never like each other; but I don’t have to like you to work with you!

Also see:

How to handle online criticism

Community Relations, With & Without Tech

PSU Volunteer Management courses have started!

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Erin Barnhart has put together a “Volunteerism and Volunteer Management” course for Portland State University, and I’m thrilled to be teaching one of the modules! I’ll join her and Kathleen Joy of Oregon Volunteers to present a series of intensive classes focused on those who work with volunteers in any capacity – or those that want to.

This comprehensive course will cover topics ranging from core competencies and emerging trends and tools for building and sustaining a successful volunteer program, to understanding the broad-reaching impacts of volunteer service and effective volunteer management, to engaging individuals in innovative and accessible ways to serve in their local neighborhoods, via their computers and smartphones, and in communities across the globe.

Unlike a lot of other volunteer management courses, this course will full integrate online tools into all discussions (not just a module at the end), and will discuss the international volunteering scene.

This course is comprised of four all-day sessions: 9 am – 4:30 pm on four Wednesdays, June 22, 29, July 6 and July 13. It can be taken non-credit or for-credit. If you missed registering for this summer, contact Sharon Hasenjaeger at PSU Institute for Nonprofit Management, (503) 725-8221 or hasenjs@pdx.edu, to express interest in a future course. Grad students register for PA592 CRN 82727 through the PSU website. Noncredit students register thru the INPM office, using this noncredit registration form. Tuition is $495 for non-credit enrollment. Graduate credit is $945 plus $41 fee.

I love teaching. I try to give my workshops a lively, audience-oriented feel. I use case studies to illustrate points, focus on both what’s happening now and what is trending, encourage a lot of student participation, and develop activities that get class participants designing strategies they can use immediately. My goal in any training is to give participants a base on which to further build and improve long after a class is over. My schedule fills up very quickly. Contact me and let me know what kind of training you might have in mind!

 

 

Is your organization a buzz kill?

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Is your organization a buzz kill to new ideas? Does your organization cry “It’s against our policies/It’s not in our policies!” when an employee member or volunteer suggests an activity – and the response isn’t because what’s proposed isn’t good idea, but because somone at the organization is afraid of… well, something?

Stephen Colbert has been trying to start a political action committee (PAC). At first, his parent company, Viacom, said it was illegal. So Colbert consulted with a lawyer and came up with a way to make creating a PAC legal. But the parent company for his show, The Colbert Report, still said no, sent Colbert a letter explaining why, and asking him not to read the letter on his show. So Colbert paraphrased the letter thusly:

We are stupid lawyers who hate fun. If you do this, we’re all scared because people might get mad at us. I think we just peed a little. So, even though we know it is totally legal and everything, and everybody wants you to do it, we’re not going to let you.

Sincerely,
Admiral John Q. Buzzshackler, Esq.

I laughed and laughed and laughed. I have gotten this message myself, not from lawyers, but from colleagues at organizations where I’ve worked or where I’ve volunteered – one fairly recently, when I made a very simple suggestion regarding a one-time social media activity to a very well-known nonprofit organization I won’t name now, but will be happy to if you buy me a beer. The emails I’ve gotten over the years, including most recently, can be paraphrased similarly:

“We are stuffy nonprofit/NGO/international development agency senior managers who hate fun and new ideas. If you do this, we’re all scared because people might get mad at us or someone somewhere may say something negative about it or we might have to work differently. Or we might have to actually work. I think we just peed a little. So, even though we know it is totally legal and that thousands and thousands of organizations are doing this successfully and it could lead to more volunteers and more support, and most everybody wants you to do it, we’re not going to let you.

Sincerely,
Secretary General John Q. Buzzkill

Happy Friday, everyone!

Stop multi-tasking; FOCUS instead!

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Back in August 2009, I blogged that Stanford University had published a study that the AP called “surprising”: people who multitask are more easily distracted and less able to ignore irrelevant information than people who do less multitasking. Chronic digital multitaskers were found to be not as good at switching between tasks, compared with people who weren’t chronic multitaskers. In other words, multitaskers cannot concentrate on a single task and do it well; instead, they do a lot of things not very well. They get LESS done than single-taskers.

“The huge finding is, the more media people use the worse they are at using any media. We were totally shocked,” Clifford Nass, a professor at Stanford’s communications department, said in the AP article.

As I said at the time:

Huh? Shocked? Really? Are Stanford researchers THAT out of touch and naive?

I wasn’t AT ALL shocked. It was confirmation of something I’ve known for a long, long time: multi-tasking muddles minds.

In this article in Time from November 2010, Turning Your Phone Off as a Technological Gesture of Affection, the Stanford study is explored further, with this observation:

Multitaskers overestimated their abilities. So, for instance, when your brother insists he’s listening to your story, even as he texts his girlfriend, he really does believe that he’s hearing you. But chances are, he got only every other word.

It’s the same in the workplace: you are not listening to that phone conference while you are checking your email. YA colleague calls on the phone to discuss something or deliver information and he or she knows you are not really listening, as you are trying to IM or fill out a form at the same time – meaning he or she will have to repeat it all later when you realize you don’t know something you should. At a meeting, people ask questions that are fully answered in the two page document they claimed to have scanned on the plane.

At conferences, it’s impossible to strike up conversations with people around you — something essential to make a conference valuable — as they all have their heads buried in their lap tops or PDAs, talking to people elsewhere instead of the people right there next to them, eager to connect.

So why not embrace true digital efficiency and give one slice of attention to each task, even just a few minutes, so that you do all tasks well? It’s amazing how much more work you get done when you single focus! Close your laptop in meetings and workshops. Put the phone or PDA away. Listen, look, make eye contact. Do it just a few times a day, and you will be amazed how much more information you discover and retain, how many MORE connections you make!

I now have a rule during my presentations: if you are going to have your lap top open, you have to be in the back rows; the front and middle rows are reserved for participants; my workshops are interactive, and I’m tired of asking a question to a room full of people or having people break into groups to work on a quesiton and having those at their lap tops look up and say, “Huh? What? Huh?”, or updating their Facebook screens while people behind them watch their screens instead of me. I put a lot of work into my presentations; if you aren’t there to participate, I’d actually rather you not attend at all.

The ability to concentrate on a single task, to get it done properly and completely, or to concentrate on a single content source, reading or listening thoroughly to the information provided, is rapidly becoming a lost skill, and the workplace, public discourse and even every day community life is suffering for it. We’re not becoming more efficient and productive: we’re becoming more distracted, less inclined to complete tasks on time, less likely to do a quality job, and less likely to really, substantially connect with new people. It also affects our quality of life: there are generations who seem to not know how to become engrossed in a movie, how to sit and people-watch, how to just be in the moment, and that means they aren’t really satisfied with anything.

But it’s more than just being ignored while I’m putting my heart and soul into a workshop or watcing co-workers founder in meetings: People are crashing their cars while texting. And even worse: people are making up their minds about world events, government policies, candidates running for office and proposed activities by various organizations based on snippets they’ve glanced at online or on comments heard by a pundit on the radio or TV as they are doing two or three other things at the same time. Debates have become easy for me to win these days because I actually still READ and have more than sound bites to refer to.

My tag line on Yahoo for a few years now has been “Read More Books.” The world would be a better place if more people did, not only because knowledge is a wonderful, empowering, enlightening thing, but also because it would teach people the power of “single-tasking“, or the power of concentration, of focus.

Take just 10 minutes every other hour to read something, in silence, related to your work — memos from colleagues, abstracts from journal articles, an executive summary — without doing anything else. Don’t answer your phone while a colleague is in your office. Turn away from your computer when you are on the phone. Sit and listen intently to a presenter for even just the first 10 minutes, without doing anything else. Introduce yourself to two people sitting near you at a workshop. Never ever write emails while trying to listen to a phone call, a presenter or a colleague. These are little things. And if you do them, you will LOVE the results!

Okay, after that lecture here’s some levity re: Facebook. Enjoy – and don’t do anything else while you watch it, because then you will actually enjoy it!