Category Archives: Community / Volunteer Engagement

Your questions/comments re volunteers & technology

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There are several topics on TechSoup right now that would be great places for those of you that work at nonprofits, NGOs, schools, government agencies – as employees or as volunteers – to share some of your knowledge, your questions, your confusions, etc., regarding using computer, handheld and Internet tech. Jump in!:

Just click on any link and join in the discussion with your comments or questions. Brag about what you or your volunteers are doing. Whine about what you can’t figure out. Ask a question and get help!

Registration required, but it’s easy and so worth it.

What I’m taking from 2011 for 2012

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logoIt’s December 2011. Here’s what I will be taking with me into 2012:

  • The Second Mile/Penn State/Jerry Sandusky scandal. This was more than the case of one pedophile; this was a colossal management and policy failure by a nonprofit organization and a university. Will you use this as a starting point for an open, honest discussion and review at YOUR organization? The case reminded me that I need to keep asking questions that make nonprofits uncomfortable regarding how they screen and supervise volunteers.
  • Virtual Volunteering is accepted as mainstream, as this recognition by CNN this year confirms. So, no more calling it “new.” That includes microvolunteering, which was identified and called byte-sized volunteering as early as 1997.
  • There is no excuse whatsoever, no matter how awesome the work that is done, no matter how large the task at hand, for a nonprofit organization, a non-government organization, a government agency or an international agency to not be vigilant about measuring its results and reporting on what it is doing, because, as the  Three Cups of Tea Fallout showed, the consequences hurt ALL mission-based organizations.
  • Too many agencies, governments and even charities themselves remain obsessed with valuing volunteers based on the hourly wages they aren’t paying them. One of the most popular blogs I wrote in 2011 was regarding the huge misstep by the United Nations Volunteers programme, IFRC, ILO & John Hopkins University make HUGE misstep this year regarding how to assign value to volunteers. Those that use this method – assigning a monetary value to the hourly work by volunteers – create problems like this with the USA’s union of professional firefighters. Or this with the unionized school employees in Petaluma, California. In addition, judging volunteers by their number of hours remains a bad idea as well, and it’s important to keep showing why.
  • Corporate folks really do NOT always know best when it comes to nonprofit and volunteering initiatives, as a certain stupid name for this new online volunteering service for nonprofits demonstrates – and as does the organizers’ continual denial that the name is offensive.
  • For-profit companies that try to pass off watching videos as community service do NOT like it when their activities are brought to light online and in the press by me, as oh-so-many nasty comments submitted to this blog – courts being fooled by online community service scams – demonstrate. I stopped posting the comments because they attacked me for things I never said regarding this company, and because they were sinking to the level of this, received today: Haha fuck you, bitch. Stay classy, guys.
  • Volunteer managers really do have a sense of humor: two of my most popular blogs this year were How to get rid of volunteers and Volunteer Manager Fight Club.
  • Twitter rocks. I’ve added hundreds of new followers in 2011, but much more importantly, I have learned things I never would have otherwise, met people at agencies I’ve long had my eye on, and gotten the word out about my own resources and activities to people and organizations that actually read and respond to such. Facebook was making me lose hope for the Internet as a meaningful way to meet people and exchange ideas; Twitter has restored that hope.
  • The world economy is still bad. Most of the jobs I had in 2011 were budgeted by my clients in 2009 or 2010. I’m not sure anything has been budgeted in 2011 to work with consultants – or hire new employees – for 2012, based on how my calendar is looking. One government program got eliminated entirely just before I started work! Even if the recovering starts in 2011, we will be feeling the consequences from these bad years for quite a while.

What did you learn in 2011? What are you going to do in 2012 regarding nonprofits, charities, humanitarian efforts, community capacity-building and/or volunteers?

Recruiting Computer/Network Consultants (paid or volunteer/pro bono)

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There are two reasons mission-based organizations (nonprofits, non-governmental organizations, and public sector agencies) need to recruit computer/network consultants, paid or volunteer/pro bono:

  • Staff at mission-based organizations such as nonprofits, NGOs, schools and government offices have a great deal of expertise in a variety of areas – but, often, such staff do not have expertise in computer hardware, software, and technology-related networks. That means that staff at such organizations often have to rely on consultants, either paid or volunteer, for such expertise.
  • An organization needs to recruit paid or volunteer / pro bono consultants to participate in its program delivery to clients or the public: an organization that helps nonprofits build accessible web sites, for instance, or a community center that helps the low income community it serves regarding computer literacy may want these consultants, paid or volunteer, to design and lead classes.

Staff at mission-based organizations such as nonprofits, NGOs, schools and government offices have a great deal of expertise in a variety of areas, such as health care, child welfare, environmental management, community outreach, human resources management, microfinance, emergency logistics, and on and on. But staff can feel a sense of both awe and fear about tech consultants — that whatever the consultant says goes. Staff may feel unable to understand, question or challenge whatever that consultant recommends.

What can mission-based organizations do to recruit the “right” consultant, whether paid or volunteer, for “tech” related issues, one that will not make them feel out-of-the-loop or out-of-control when it comes to tech-related discussions or the delivery of tech-related services?

See this updated version of Recruiting Computer/Network Consultants (paid or volunteer/pro bono)

Requiring jobless to volunteer – reality check

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John Albers, a state lawmaker from the USA State of Georgia, wants people receiving government jobless benefits to have to put in 24 hours of community service a week (read more about the story here).

Did he talk to nonprofits and government programs that involve volunteers and ask if they could involve an influx of new volunteers, putting at least one person to work for 24 hours a week?

No.

Does he know how much staff time and resources are required for a program or agency to involve volunteers, that volunteers are never free – and, therefore, will the government be providing funding to nonprofits and other organizations in order to fund the staff time and resources to involve volunteers in such large blocks of time each week?

No.

Did he do any research on how difficult it is for people who want to volunteer to find opportunities, that people report applying for multiple assignments on web sites like VolunteerMatch, over a period of weeks , sometimes over a period of months, before they ever actually end up volunteering?

No.

I’m all for people who are unemployed looking into volunteering as a way to build their skills for employment, as a way to make contacts that might lead to employment, as a way to get some accomplishments under their belt that would look great on their résumé, and as a way to counter the negative emotional pressures of unemployment.

But finding volunteering activities is hard. VERY hard. Much of my web site has been primarily focused on the organizations that involve volunteers, but I had to create pages focused on people who want to volunteer because of the OVERWHELMING number of people that post again and again to places like YahooAnswers, people who are trying to find volunteering activities and cannot find such.

Why do I get hired again and again to do training on how to involve volunteers? Why does Susan Ellis keep writing and selling so many books on volunteer engagement? Because thousands and thousands of nonprofit organizations, non-governmental organizations (NGOs), schools, government programs and many others do not know how to involve volunteers.

So, reality check, Mr. Albers. If you want organizations to involve more volunteers – and to involve volunteers in such huge chunks of time (24 hours a week – three full work days a week!), then start looking for money to give to these organizations – they will need it to fund the time (and perhaps even the training) of a full-time manager of volunteers who will screen, train, support and supervise all these thousands of volunteers you want to send their way.

Dec. 5: International Volunteer Day for Economic and Social Development

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December 5 is International Volunteer Day for Economic and Social Development, as declared by the United Nations General Assembly per its resolution 40/212 in 1985.

This is not a day to honor only international volunteers; the international in the title describes the day, not the volunteer. It’s a day to honor, specifically, those volunteers who contribute to economic and social development. Such volunteers deserve their own day. Such volunteers are part of the reason I bristle at all the warm and fuzzy language used about volunteers.

What does it mean – volunteers contributing to economic and social development? It means volunteers who help create and support activities that help:

  • poor or economically at-risk people access microfinance programs or get out of debt or better manage their money
  • poor or economically at-risk people become successful farmers
  • people use sustainable animal husbandry practices
  • women learn to read and learn skills
  • people understand how to protect their local environment while still making a living for themselves
  • create understanding, acceptance and support of people with disabilities in all aspects of society, including paid work
  • develop environmentally-appropriate and historically-respectful tourism that helps local economies
  • train local restauranteurs in developing countries to become more sustainable and more attractive to a wider clientele
  • create and support schools
  • celebrate the arts and bring access to theater, dance, song, paintings, sculpture or other arts to any group or community
  • use the arts to educate about any economic or social issue
  • contribute in some way to any of the Millennium Development Goals
  • give children and teens alternatives to negative/destructive activities

and on and on.

Cultural organizations, vocational programs, education programs, girls-empowerment programs, anti-violence programs, agricultural programs, schools – all of these and more contribute to economic and social development, even if they don’t say so in their mission statements. And if these organizations involve volunteers, then their volunteers also contribute to economic and social development.

How are you going to leverage the International Volunteer Day for Economic and Social Development?

  • Will you blog about what your volunteers are doing to help your local communities economic health or social cohesion/inter-cultural understanding or community health, showing that your volunteers aren’t just nice and good-hearted, but filling essential roles and being the best for those roles?
  • Will you create a message on YouTube or Vimeo addressing your volunteers specifically, but sharing it with everyone, talking about how volunteers contribute to economic and social development?
  • Will you write a letter to your local newspaper to be published on December 5 and talking about how volunteers contribute to economic and social development in your community?

Don’t make this hug-a-volunteer-day. Don’t turn the day into just another day to celebrate volunteering in general — there are plenty of days and weeks to honor all volunteers and encourage more volunteering; keep December 5 specifically for volunteers who contribute to economic and social development, per its original intention, and, therefore, keep it unique and interesting and something worth paying attention to!

And just to be clear: by volunteer, I mean someone who is not paid for his or her service, or, if he or she has a “stipend”, it covers only very essential expenses so the volunteer can give up employment entirely during his or her stint as a volunteer, rather than the stipend being as much, if not more, than some mid and high-level government workers of a country are making. Yes, that’s a dig at a certain organization.

Here’s how I volunteer – and economic and social development is actually a primary motivation!

Recruit board members to be board members, nothing more

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I have heard many representatives of nonprofit organizations say things like:

  • We need an attorney on our board, to take care of all our legal issues.
  • We need a PR person on our board, to help with marketing.
  • We need an IT expert on our board, to also help with IT issues.

In fact, there’s someone on the TechSoup community saying something like this now. And my response is: No, you do NOT. There are many reasons this is a BAD idea, and this article from Hildy Gottlieb, “Finding Pro Bono Help through Board Recruitment,” details why better than I can say myself!

Yes, it is a great idea to seek pro bono help for your nonprofit or NGO! By all means! You can get volunteers who are accountants, experts in public relations, and even lawyers to help your nonprofit organizations. But there is a BIG difference in recruiting a volunteer for his or her expertise, so that he or she will provide your organization that expertise, and recruiting a volunteer to serve on your board.

Board members are there to govern –

to lead and guide the organization towards the community’s highest

aspirations. Board members are not there to do the work that should be done by

staff and/or volunteers.

More at “Finding Pro Bono Help through Board Recruitment.”

Also see:

  • Pro Bono / In-Kind / Donated Services for Mission-Based Organizations:
    When, Why & How?
    There are all sorts of professionals who want to donate their services — web design, graphic design, human resources expertise, legal advice, editing, research, and so forth — to mission-based organizations. And there are all sorts of nonprofits and NGOs who would like to attract such donated services. But often, there’s a disconnect — misunderstandings and miscommunications and unrealistic expectations that lead to missed opportunities and frustrating experiences. This resource, prompted by the topic coming up at the same time on a few online discussion groups I read, is designed to help both those who want to donate professional services and those who want to work with such volunteers. It’s applicable to a variety of situations, not just those involving computer and Internet-related projects.
  • Short-term Assignments for Tech Volunteers
    There are a variety of ways for mission-based organizations to involve volunteers to help with short-term projects relating to computers and the Internet, and short-term assignments are what are sought after most by potential “tech” volunteers. But there is a disconnect: most organizations have trouble identifying such short-term projects. This is a list of short-term projects for “tech” volunteers — assignments that might takes days, weeks or just a couple of months to complete.
  • Recruiting Local Volunteers To Increase Diversity Among the Ranks
    Having plenty of volunteers usually isn’t enough to say a volunteering program is successful. Another indicator of success is if your volunteers represent a variety of ages, education-levels, economic levels and other demographics, or are a reflection of your local community. Most organizations don’t want volunteers to be a homogeneous group; they want to reach a variety of people as volunteers (and donors and other supporters, for that matter). This resource will help you think about how to recruit for diversity, or to reach a specific demographic.
  • Using Third Party Web Sites Like VolunteerMatch to Recruit Volunteers
    There are lots and lots of web sites out there to help your organization recruit volunteers. You don’t have to use them all, but you do need to make sure you use them correctly in order to get the maximum response to your posts.

Benefitting from Internet Use Requires a Change in Mindset

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Ever since reading the Cluetrain Manefesto back in the 1990s, I’ve known that embracing the Internet as an interactive tool – not an online brochure or a press release distribution system – takes a changed mindset. Same for online volunteering – the key to success is a changed mindset that thinks about volunteers very differently than free labor that comes in, does things no one else wants to do and leaves.

On that note is this excellent blog about “strategic digital communication” – it’s tips are of value for all nonprofits, NGOs, government agencies and other community-focused organization, not just arts organizations.

So if you think you might be ready to re-build your website, stop. Think about digitally engaging your constituents instead. And if you’ve hired a website redesign shop or a technology shop, put them on hold: you need to work with a digital communications firm instead.

Or, if not a digital communications firm – which many of the nonprofits I work with could never possibly afford – start bringing together volunteers and clients and asking them how they use the Internet for fun, for their work, and regarding subjects that are essential to them. And thinking about what activities online outreach should inspire/launch/grow.

Courts being fooled by online community service scams

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July 6, 2016 update: the web site of the company Community Service Help went away sometime in January 2016, and all posts to its Facebook page are now GONE. More info at this July 2016 blog: Selling community service leads to arrest, conviction

Also note that The Last Virtual Volunteering Guidebook offers detailed advice that would help any court understand how to evaluate the legitimacy of an online volunteering program. It’s geared towards nonprofits who want to involve volunteers, but any court or probation officer would find it helpful, as more and more people assigned community service need legitimate, credible online volunteering options.

— Original blog from 2011 below —

As I’ve blogged about before, there is a for-profit company based in Florida, Community Service Help, Inc., that claims it can match people have been assigned court-ordered community service “with a charity that is currently accepting online volunteers” – for a fee, payable by the person in need of community service. But the community service is watching videos. Yes, you read that right: you pay to get access to videos, which you may or may not watch, and this company then gives you a letter for your probation officer or court representative saying you did community service – which, of course, you didn’t. – you watched videos.

Another of these companies is Community Service 101, which charges a monthly fee for users to track and report their hours – something they could do for free on a shared GoogleDoc spreadsheet. There’s also this nonprofit, Facing the Future With Hope, which also offers to find online community service, for a fee. And there’s fastcommunityservice.com, which claims that you can work off your court-ordered community service hours by taking an online “Caffeine Awareness Course.” It’s a $30 fee to take this “course” and get their letter saying you have done community service – which you have NOT, because taking an online course is NOT COMMUNITY SERVICE. And, not to be outdone is completecommunityservice.com, which follows the same model: pay a fee, get a letter that says you did community service.

At least one of these companies is affiliated with Terra Research Foundation; it didn’t have a web site when I first started blogging about this back in January, but it does now, and it’s now listed on Guidestar as “Terra Foundation”, however, the web site has no listing of staff or their qualifications, no listing of these offices they say they have all over the USA, no listing of board members, no listing of current projects, no testimonials from those benefiting from their projects, no listing of specific nonprofit organizations they have collaborated with/assisted, no annual report, no budget information, and on and on.

If it’s a for-profit company saying they can help you with community service for the court, you should be able to find on their web site:

  • A list of courts, by name, city and state, that have accepted community service arranged through this company (not just “courts in Florida”, but “the circuit court of Harpo County, Florida)
  • An official statement from a court – ANY court – saying, “We endorse such-and-such company for getting your court-ordered community service done”
  • A list of “charity partners” or nonprofit partners or government agency partners that use this service
  • The names of staff at the company and their credentials to show their experience regarding online volunteering or community service.
  • A list of all fees – specific dollar amounts – on the home page (not buried on the web site)
  • A scan of a letter they have provided to a court, a probation officer, a school, a university, etc. (with the contact name for the person blocked out, ofcourse), so you know exactly what the organization says to confirm community service.
  • A list of every court, school and university that has accepted the community service hours this company has ever arranged for anyone.

Good luck finding this information on the web sites I’ve mentioned in this blog. The information is NOT there.

If it’s a non-profit company, you should be able to find on their web site:

  • Their most recent annual report that notes their income and expenditures for their last fiscal year
  • The names of the board of directors
  • The names of staff and their credentials to show their experience regarding online volunteering or community service.
  • A list of courts, by name, city and state, that have accepted community service arranged through this company (not just “courts in Florida”, but “the circuit court of Harpo County, Florida”)
  • An official statement from a court – ANY court – saying, “We endorse such-and-such company for getting your court-ordered community service done”
  • A list about specific activities that people do as volunteers through the nonprofit organization
  • A list of “charity partners” or nonprofit partners or government agency partners that use this service
  • A list of all fees – specific dollar amounts
  • A scan of a letter they have provided to a court, a probation officer, a school, a university, etc. (with the contact name for the person blocked out, ofcourse), so you know exactly what the organization says to confirm community service.
  • A list of every court, school and university that has accepted the community service hours this company has ever arranged for anyone.

Again, this information is NOT THERE on the web sites I’ve already mentioned.

While I have no issue with a nonprofit organization, or even a government agency, charging a volunteer to cover expenses (materials, training, staff time to supervise and support the volunteer, criminal background check, etc.), I have a real problem with companies charging people for freely-available information.

I also have a big problem with judges and probation officers accepting online community service that consists of a person watching videos. Watching a video is NOT community service. Listening to a lecture is NOT community service. Watching an autopsy is NOT community service. Courts can – and do – sentence offenders to watch videos or listen to a lecture or watch an autopsy, and that’s fine, but these activities are NOT COMMUNITY SERVICE.

Sadly, courts are sometimes not catching the scam until it’s too late: I’ve been contacted by representatives of two different court systems, both in California, who had approved court-ordered community service by people who used one of these companies, not realizing that the people had just paid a fee for a letter and had not done any community service at all (and both representatives said watching a video or taking a course is NOT community service in the eyes of the court!).

You can read about what happened when I started investigating Community Service Help, Inc. in January and reported them to the proper authorities, and what the company’s reaction was (not good!). And you can read the nasty comments that are showing up on that original blog – the people who are running these unscrupulous companies are definitely feeling the heat!

I wish I could spend time reporting each of these companies to the State Attorneys General for each state where they reside, but I just do not have the time; it’s a lot of forms to fill out.

In that original blog, I asked if organizations that claim to represent the community service sector such as the Corporation for National Service or AL!VE would investigate and take a stand regarding these companies – to date, they have done nothing.

I’ve contacted the following organizations today about these unscrupulous companies, urging them to investigate. Let’s hope those who can really do something about these companies will do so!

American Probation and Parole Association

U.S. Probation and Pretrial Services System

Federal Probation and Pretrial Officers Association (FPPOA)

National Association of Probation Executives

American Correctional Association

And one final note: I’ve been lucky enough to have involved some court-ordered folks as online volunteers – I say “lucky enough” because they have all of them have ended up volunteering for more hours than they were required to do, and been really great volunteers. And, no, I did not charge them!

Also, here’s free information on Finding Online Volunteering / Virtual Volunteering & Home-Based Volunteering with legitimate organizations.

November 6, 2012 update: I just got got email from a TV reporter in Atlanta, Georgia who used my blogs about this scam to create this excellent video about this scam and the people behind it. Thanks Atlanta Fox 5!

February 2013 update: Here’s the latest on what’s going on with this company.

July 6, 2016 update: the web site of the company Community Service Help went away sometime in January 2016, and all posts to its Facebook page are now GONE. More info at this July 2016 blog: Selling community service leads to arrest, conviction

My voluntourism-related & ethics-related blogs (and how I define scam)

The blog you just read is the most popular blog I have ever published. Please note that I have no funding to do this research that I do on unethical community service, and some of these people that run these programs get incredibly angry at me for bringing them to the attention of law enforcement – one even threatened legal action against me, complete with letters to my employers, texts to my family and some very nasty social media posts. I do this research and these awareness activities entirely on my own, with no financial support for such. If you have benefited from this blog or other parts of my web site or my YouTube videos and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

Why don’t they tell? Would they at your org?

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Over the years, more than one person observed Jerry Sandusky, head of the nonprofit organization The Second Mile and former Penn State defensive coordinator, having sex with boys. Yet none of those people called the police, and none of the people in authority that they told about what they saw called police.

Why?

A leading candidate for the Republican nomination for President of the USA is being accused of sexual harassment by women who worked for a business association he lead, and by a woman who claims when she asked for help getting a job, he pressured her for sex (and, yes, the latter is sexual harassment – a coercive request for sex in exchange for a job, a good grade or other non-sexual “reward”). But people looked the other way, this latest accuser didn’t say anything at the time and for many years, and this man kept moving up in his political party to where he is now.

Why didn’t people in the know say more?

I have the answer to both of those questions: the consequences for the accuser or witness of saying something to people in authority or to the police seemed greater, and worse, than saying nothing. Consciously or unconsciously, people said to themselves, I don’t want to deal with this. This makes me uncomfortable. I may lose my job / never get a job if I say something. I don’t want this to define me, to follow me at this job and all jobs in the future. Maybe he’s better now or maybe someone else will deal with this. I don’t want to be the bad guy. It’s easier for me and this organization not to say anything.

I am not at all excusing the behavior of all the people who didn’t speak out. Penn State’s Athletic director and one of the university’s vice president have not only lost their jobs: they face possible prison time for lying to a grand jury and for not reporting to proper authorities the allegations of sexual misconduct. And that is exactly as it should be. Shame on them! It’s a shame that people in the Catholic Church who knew about sexual assaults by many priests weren’t similarly punished.

But I am challenging nonprofits, non-governmental agencies, universities, government departments and other mission-based programs – and particularly aid agencies with staff members in the field! – to take a hard look at not just their policies, but their culture.

Are you never hearing about inappropriate behavior by employees or volunteers at your organization not because nothing is happening, but because people don’t feel comfortable saying anything?

The consequences of a culture that, intentionally or not, discourages victims and witnesses from coming forward can even be deadly: Kate Puzey, a Peace Corps volunteer in the west African nation of Benin in 2009, was murdered in apparent retaliation for accusing a local Peace Corps staff member of child sexual assault. Her murder, and the poor reaction of the Peace Corps administration to this and to reported sexual assaults on Peace Corps members themselves, lead to a volunteer protection act, passed by Congress this year, establishing sexual assault policies and training to protect victims and whistle-blowers.

What about your organization?

  • Are you going to look at not only your policies, but your practice?
  • Do you do trainings and awareness activities for employees and volunteers regarding sexual harassment and inappropriate behavior every year?
  • What do you do to create a welcoming environment regarding the reporting of inappropriate behavior?
  • What do your individual employees and volunteers say about your organization’s culture, particularly in how comfortable they would feel reporting suspected inappropriate or even criminal behavior by someone, particularly a person in authority?

And in case you are wondering – yes, this is a personally important issue to me.

Your org can benefit from “2012 International Year of…”

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Each year has various theme designations from the United Nations General Assembly. So far, 2012 is:

International Year of Cooperatives. Organizations focused on microfinance, rural business development, small farmers and all organizations that support co-ops / cooperative enterprises should already be planning what they are going to do to leverage this year’s designation to promote their work and the needs of those they serve. Credit unions and even REI need to be thinking about leveraging the International Year of Cooperatives as well!

International Year of Sustainable Energy for All. Organizations focused on food production, health, climate change, jobs, the environment and, ofcourse, sustainable or alternative energy should already be planning what they are going to do to leverage this year’s designation to promote their work and the needs of those they serve. 

More designations may come.

Your nonprofit, non-governmental organization (NGO), charity, grassroots organization or even government agencies doesn’t have to have a mission specifically-focused on these themes to leverage them for your own organization’s use:

  • Girl Scouts / Girl Guides, or a class or club at a school, could engage in various activities to highlight cooperatives or sustainable energy or for their membership to learn about such.
  • A local business association could highlight area cooperatives or local companies focused on alternative energy on its web site, or create a media guide for the press on such, so that there is a local angle in the media regarding these international designations.
  • A utility cooperative could issue a media guide or create a section on its web site to highlight either International Year theme (or both!).
  • Any environmentally-focused organization could leverage the themes of either day to talk about their work or their concerns in an event, a press conference or a dedicated page on their web site.

You can use these designations to tie in your organization’s events and programs, through issuing press releases, writing op-ed pieces for local media, blogging on a related topic, offering yourself for interviews to radio and TV, or even holding a special event. By doing so, you increase the chance of your organization coming to the attention of anyone doing a search online for information about these international year designations.

Also, look for Twitter tags that are trending on these topics, so can have your Tweets reach an even wider audience.

For a list of these UN days, weeks, years and decades, see either this part of the UNESCO web site or this page by the UN Association of Canada.