High turnover of volunteers at a nonprofit, NGO, community program, etc., usually is not a good thing. But I hear nonprofits often talk about how they don’t want to lose any volunteers, or how they see a large number of volunteers leaving as an automatically negative thing.
No volunteer is forever. People’s lives change: they get married, get divorced, have babies, get new jobs, move, have a change in their health, have new caregiving responsibilities, develop new interests and on and on. Their interests also change: they may decide they want to do something that your organization doesn’t offer – work with animals, develop web sites, mentor young people, do outdoor service projects – and all of those changes are fine and normal.
Absolutely, you should do exit interviews when a volunteer formally quits, and surveys of former volunteers that stopped signing up to help, to find out if there is an issue you need to address. And if you see a problem – complaints about a toxic work environment, or volunteers being asked to do too much, or volunteer burnout – you need to address those.
But some volunteering turnover should not only be expected, it should often be welcomed. Volunteer cliques don’t welcome new members and exclude volunteers that are different than the clique’s status quo – so if you have a lot of long-term volunteers, is it really a sign that you do a great job of supporting and engaging volunteers or is it that you’ve created or enabled an unwelcoming clique of volunteers? How volunteers do what they do needs to evolve with the times: there are approaches that worked previously that don’t now, and new approaches that need to be considered and explored – is your lack of turnover really a sign of stagnation of ideas and methods?
I saw this message posted to social media from someone talking about an event that is staffed primarily by volunteers.
Longtime volunteers feel pride & ownership in what they do (which is generally great). But because they feel ownership, they dismiss any suggestion to change anything they do, even when that would help the event & the organization.
I’ve heard this complaint by managers of volunteers for many nonprofit initiatives, especially animal shelters, thrift stores and rural firehouses. Volunteer ownership is a blessing for the commitment and responsibility it can inspire, but it also can be a curse, for the inflexibility and unwelcomeness it can cultivate.
Maybe it’s not such a bad thing if you lose some volunteers because you introduced more thorough safety policies, or because the volunteers wanted to rally around a volunteer who was dismissed for sexually-harassing clients or other volunteers. Maybe it’s not such a bad thing if you lose some volunteers because you now require them to go through a training to better protect and serve clients. Maybe it’s not such a bad things to lose some volunteers who don’t like your new focus on inclusion and diversity. Maybe it’s not such a bad thing if you lose some volunteers who are opposed to all change and like to say, “But we’ve always done it THIS way…”
Do you think some annual turnover of volunteers at a nonprofit might actually be a good thing? Comment below.
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I am interested in using Facebook to build a community of potential donors. Anyone have expertise in this area?
Here’s what I think:
No one likes to be identified as a potential donor. They really don’t. You can think of me as a potential donor because I’m a volunteer, or because I’ve donated in the past, or because I came to your event, or because I’ve otherwise expressed some kind of interest in your nonprofit, NGO, charity, etc. But I won’t join a group called “potential donors,” because I don’t want to be thought of only as a financial donor, as someone that gives money, or should be targeted to give money.
People will join online groups that are focused on a cause they care about, or an online group that is going to educate them about that cause. They want to hear about the great work the program is doing. They want to know how to “live the cause” in their own lives: how they can recycle or how they can register voters or how they can explain the importance of vaccinations to their family or whatever. They will join online groups that discuss and debate topics related to the cause – how to advocate for accessible web design, how to rescue wildlife, how to run a youth soccer league, etc. And if those groups also, sometimes, solicit donations, that’s appropriate and will probably generate some donations – as long as no member feels that’s why the group exists (to ask for money). They are going to leave a group that just asks for money.
If you are going to call me a partner, by the way, that means I’m going to get to offer my advice, ask questions and disagree. If you don’t allow that on your online group, then I’m NOT a “partner.”
That said, in the 1990s I joined an online group for organizations that had received funding from one funder – the Mitsubishi Electric America Foundation. It was wonderful: we learned so much from each other, and MEAF got to see the nonprofits it funded collaborate in real-time. It was one of the best online community experiences I’ve ever been a part of.
For advice specifically on how to create and leverage an online community for your volunteers specificallly, have a look at The Last Virtual Volunteering Guidebook. It’s available both as a traditional print publication and as a digital book. And if you buy it directly from me, the last two boxes in my closet will soon go away! And your copy will be signed with best wishes from me! I also get a bit more money than if you buy it from Amazon (and it’s slightly cheaper to buy from me as well).
Leading in a virtual world: on engaging in activities that influence others online, that create a profile for a person as someone that provides credible, important, even vital information about a particular subject.
Cultivating Online Civility: Can online civility be restored? Is it possible to challenge misinformation and destructive speech in the strongest, most deliberate of terms without being accused of hate speech yourself?
If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.
This is adapted from a blog originally published in January 2003 at the e-volunteerism Journal. I was living in Germany at the time, hence the comment at the start of the blog:
On a recent visit back to the USA, I heard very different opinions about volunteerism from two good friends.
The first said that she will never volunteer again. “I have tried to volunteer for more organizations than I can count. I have tried to volunteer with groups that help animals, with political groups, with women’s groups, and it’s always the same thing: they don’t return my calls, and if they do and they tell me to come in, they don’t care that I’m there once I show up. They don’t want to answer my questions, they look at me as a burden or, worse, as someone that has no feelings at all. I’m just free labor to them, and I’m sick of it.”
Harrumph.
The second friend said she couldn’t get enough of volunteering. Her favorite role has been head of the Parent-Teachers Association at her daughter’s elementary school. “I just love it! I get all this responsibility and respect I’ve never gotten in my job. I feel like I’m really doing something. I feel like I’m making a difference. I love just about everybody I get to work with and, when I don’t, I can still work something out. I just feed off this stuff.”
These two testimonies regarding volunteerism make me wonder if the organizations these two assisted are aware of their feelings. And so I ask volunteer managers reading this to consider: What would people who have volunteered with your organization say about their experience?
Do you know? Do you care?
If anything, these two episodes have made me realize yet again the value of surveying volunteers about their experience, and how easily this can be done using e-mail.
Granted, two people can have very different opinions about the same situation: one person will find my bi-weekly e-mail updates to current volunteers too detailed and too frequent; another will complain that there needs to be more information, sent more often. Still, for the most part, there will be enough similar responses to your questions about volunteering to see trends emerge for your organization.
Informal “Quickie” Surveys
Too many organizations survey only those who have completed at least one assignment with the agency, or survey those volunteers only once as part of some detailed, intensive evaluation program. Those kind of long, involved surveys are indeed important, but just as important are providing plenty of opportunities for current and potential volunteers to offer feedback, however brief, about their experiences at any point in the process.
Here are some suggestions:
Require all volunteers attending a group event to sign out and complete a brief three-question/five-minute survey right then and there before they leave. Examples of questions for group events include:
Why did you come here today?
What benefits do you think the organization got as a result of your service today?
If you could change one thing about your experience today, what would it be?
If you really can’t do a survey on the spot, then at least email everyone and ask them to fill out a quick survey. Follow up with reminders to ensure most volunteers respond.
Conduct “walking around” informal surveys during events and activities. Simply ask volunteers you encounter questions such as “What else would be helpful to you?” or “How would you change what you are doing?” Sometimes these “heat of the moment” questions can elicit more frank opinions than post-event questionnaires, especially from those reluctant to commit to a written response.
Once a year, send out an email to everyone who has ever expressed interest in volunteering and ask them if they did, indeed, volunteer at your organization and, if so, how would they describe the experience? If they didn’t volunteer, ask them what prevented them from doing so.
There are ways to get even more feedback:
Put a notice on the Web page that describes volunteering at your organization, saying: “Have you volunteered with our organization? Tell us about your experience!” This invites feedback from anyone at anytime.
Hand out a brief survey at a board meeting and ask the members three or four quick questions about their volunteering, to be completed in the first five minutes of the meeting. Let members stay anonymous in their responses. At the next board meeting, hand out their answers for discussion.
Conduct exit interviews of any departing volunteers, where possible. Ask the volunteers to evaluate their experience and make suggestions for improvement.
Finding the Right Question
There are questions I like to ask beyond the “what did you like and dislike” traditional queries:
What were your expectations before volunteering and how did your actual experience differ?
What did you learn because of your volunteering?
If you were to tell someone about your experience today, what would you say?
How do you think our organization has benefited from your volunteering?
How have you been recognized for your volunteer efforts at our organization?
How does staff support you in your volunteering with our organization?
Do you feel prepared for your volunteer work here? What else can we do to increase your skills?
These deeper questions may allow you to understand “why” volunteers are reacting the way they are and can surface helpful suggestions for improving your volunteer management system.
Here are sample questions a survey for volunteers at First Night Doylestown:
Did you enjoy volunteering? Would you be likely to volunteer again? How many hours were you on duty? Was that amount of volunteer time What could we have done better to help you in your volunteer position? What was the best thing about volunteering for First Night Doylestown? May we quote you? (we might want to use these comments in our recruiting efforts in the future)
Here are some survey questions that were asked by the Dartmouth University’s Oxbow student volunteer program:
What were your expectations at the beginning of the program? Were your expectations fulfilled? Why or why not? What were the strengths of the program? What was your favorite day and why? What were the weaknesses of the program? What aspects need work? Did you feel well informed and adequately trained? What information or training could we offer new volunteers in the future? Do you plan to continue participating in this program? What information can you provide that will be helpful to future volunteers?
Here is an example of a feedback form from the IVY project of Portland, OR
What would you tell your family and friends about what you did today?
Would you be interested in coming back to Forest Park to help with the Ivy Removal Project again?
What would you tell someone who came to remove Ivy for the first time in Forest Park?
What made the greatest impression on you today?
Do you have any suggestions or great idea to share?
Utilizing the Results
You will need to compile the feedback you receive from volunteer surveys and then share at least a summary with staff and the volunteers themselves. It’s especially important to note how any of the feedback is going to be acted upon in the coming weeks and months.
Just by asking such questions, you are demonstrating to supporters and potential supporters the importance of volunteers to your organization; the follow-up will reinforce that idea even more.
Reader Response Questions:
What are your favorite quick-survey methods to get information from volunteers?
What are your favorite non-traditional questions to ask of volunteers?
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In November 2021, I wrote a blog that warned nonprofits, NGOs, community groups, etc. not to over-invest in one social media tool – specifically Facebook. I wrote that blog because, when Facebook went offline in October of that year for about six hours, many organizations panicked: Facebook was their primary, even only, way of sharing up-to-date information with clients, volunteers and the general public – the organizations had either abandoned their own web sites and weren’t updating such much anymore and they used no other social media tools. That blog was a companion to another I’d written in 2019 exploring whether or not nonprofits should delete their Facebook accounts per Facebook’s reprehensible data mining, selling of data and unfettered spreading of misinformation and hate speech.
With the news that an extremely rich man who spreads medical misinformation, eschews philanthropy and efforts to address poverty and inequity, doesn’t treat his factory workers well, etc., has bought Twitter and will make it a “free speech” zone, removing its current community standards and probably restoring suspended accounts, many are thinking of deleting their personal or company Twitter accounts. And many folks are reeling from losing Twitter as we know it now, because they rely hugely on Twitter to get the word out about their work, to engage with others doing similar work, to network for jobs, etc. I am one of those people: while Facebook has been relatively useless for me professionally, Twitter has helped me sell my book, gotten me consulting gigs, gotten me invitations to speak at conferences and introduced me to so many amazing people I now call professional colleagues. It’s been more helpful to me professionally than any onsite, traditional conference I have ever attended in terms of networking, job leads and professional development. It’s been way more fun than Facebook personally as well: I have loved the social media challenges among museums on Twitter, the spontaneous poetry-writing events, and more very fun trending topics than I can count.
What to do regarding the Twitter dilemma? To stay could be seen as supporting the new owner, something that makes me very uncomfortable – and I’m not alone in that sentiment. And the reality is that, if he follows through on his plans, Twitter just isn’t going to be of value to me anymore.
Here’s what I’m doing in response to the potential changes at Twitter:
I acknowledge that, right now, stopping my participation on Twitter would be disastrous for me professionally. While Facebook has been largely useless for me professionally, Twitter has been a hugely important tool, for the reasons I’ve already stated, so I’m going to continue to try to squeeze some benefit from it until the changes come.
If Twitter goes in the direction that everyone is predicting – longer messages, adding suspended accounts back onto the platform (accounts that have spread misinformation, harassed people, etc.), not having rules about content, being a complete “free speech” zone, etc. – I’ll have to stop participating. I’m not sure if I will delete my Twitter account or just freeze it (just a last post to say where to find me).
Over the last three years, I’ve been investing more time in my YouTube channel and Reddit, as well as following my own advice and making sure my web site is always up-to-date, so that no one social media is my only outlet. I’m active on several LinkedIn groups as well, like the virtual volunteering group (which I own, actually) and ALIVE (a national group for managers of volunteers). You can follow me on LinkedIn (but note that I link only to those that I know professionally, that I could say something about you and your work) and join me on any of those groups. So, I’m already diversified, and will continue to do so, and hope that one of those platforms, at last, proves even half as valuable to me as Twitter has.
I’m always exploring other social media platforms. However, so far, the audience I want to reach professionally isn’t on TikTok, SnapChat, Instagram, etc. I’m on Signal, WhatsApp and Telegram, but I use those mostly for one-to-one communications, especially with folks overseas – the one group I’m on, for a nonprofit I volunteer for, is overwhelming and I’m not at all liking it. MeWe has never caught on with my colleagues (but you are welcomed to friend/follow me there).
I have a blog, which you are reading now. That blog is on my own web site, not on someone else’s web site. Twitter has been the primary of driver of readers to this blog (I post to Facebook and LinkedIn too, but those bring very little traffic to my blog). I’ll need to look for new ways to drive subscribers. Before you recommend RSS feeds – I would say 90% of the people that are my professional audience have no idea what that is.
I have a barely-used email distribution list (it died when I had to move it from YahooGroups because that platform went away) and a barely-used Google Group. I’ll be exploring how to leverage those better, but I’m not holding out much hope.
I’m redoubling efforts to make sure anyone who visits me on any online platform knows where else to find me. This blog is one part of that effort. I’ve put in links to all of my other sites on social media – please subscribe / follow / and like if you are there too.
I’ll be watching what the people that I follow on Twitter do, as well as the people and organizations on each of my many wonderful, informative Twitter lists do, as far as posting about their work other than Twitter. I rely on my Twitter lists more than anything else to know who is doing what in my professional worlds – I have yet to find anything that even comes close to a substitution for that (I’m NOT gonig to subscribe to hundreds of email newsletters!).
What about going back to traditional avenues for networking and outreach: writing one-to-one emails, attending onsite conferences, buying advertising, etc. I don’t have the financial resources to attend onsite conferences, and as I’ve mentioned earlier, attendance has rarely lead to a book sale or a new gig. I don’t have the financial resources to buy advertising – and quite honestly, I can’t figure out Google Ads. As for email, I barely read email I receive – I know that what I send also often doesn’t get read (if it makes it past a spam filter).
Am I disappointed about Twitter? Hugely. If the changes that the new owner has threatened do come to fruition, I am going to lose one of the most effective and easy-to-use outreach tools in my toolbox, and I’m going to lose touch with so many, many people and organizations whose viewpoints and resources I value in my work.
News about the Twitter sale is hitting me hard. What’s going to happen to #a11y and #DisabilityTwitter communities? Or the committed team at @TwitterA11y? I always say accessibility is global and some of that is because of this platform. Plus @twitter pals and chats Cheer me up!
But I’ve been here before:
Back in the early part of the new millennium, when USENET newsgroups started becoming overwhelmed with off-topic advertising messages. Soc.org.nonprofit was an incredibly important outreach tool for me for almost a decade, and ALL of my professional successes since 1994 can be traced back to my participation in that online community. I hated losing it. In some ways, I feel like Twitter was a return to those wonderful, well-connected days.
At about the same time, people started abandoning YahooGroups, which was a huge blow to many professionally-focused online communities like associations of managers of volunteers in particular: CYBERVPM, UKVPMs and OzVPM. I lost touch with many people altogether, people I’d known for years. And as I mentioned earlier, I had to move my email newsletter distribution group as a result and most of those folks did not follow me to the new platform.
I’ve been on America Online, MySpace, GooglePlus and GoogleWave – those are all gone, at least in the form I used them. I left each of those because something better came along. I should be used to this situation by now… but I also have to say that, other than YahooGroups, no platform has ever been the powerhouse for my professional work that Twitter has been. And nothing better seems to be coming along.
So, this is yet another cautionary tale about over-relying on a social media platform. While you cannot use everything out there, you absolutely need to use a diversity of outreach tools. And remember: there are people who are going to interact online with your initiative only via Facebook, or only via Twitter, or even only via email. None of those audiences are more important than another for your nonprofit, NGO, etc. Make sure all of your clients, volunteers, donors and others are reminded regularly of all of your various online communications channels, including your online communities – and your web address!
What are you or what is your organization doing about impending changes at Twitter? Please share in the comments below.
May 3 update: A tweet worth sharing:
Tweet from Eoghan Beecher: Elon Musk’s taking over twitter has serious ramifications for nonprofits who’s role is to challenge power. Not because he’s cozy with the establishment – they all are, but because he’s proven to be incredibly petty, and that is a huge threat to activist community.
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Sinet Chan of Cambodia shared her lived experience in a Cambodian orphanage, where she was placed when she was 10 years old after her parents died of AIDS in a presentation, about 7 minutes, that was given as a part of the “Beyond Institutional Care: Rethinking How We Care for Vulnerable Children” conference addressing the issue of care reform.
While at the orphanage, she was “badly neglected.” The orphanage was set up to attract foreign volunteers and donations, but the children rarely benefitted from this – children were denied food, medical care and education. She and other children were forced to do manual labor, and she and other children were regularly raped.
Sinet Chan’s own words are so powerful:
During this time, we had many volunteers and donors coming and going. We would always entertain them, singing them a song, and playing games with them, to encourage them to donate money… the volunteers were nice people trying to help us, but now I realize it was a form of exploitation: using children to generate funding.”
All the other children in the orphanage – they all had parents who were alive and they missed their families… all the coming and going of the volunteers and visitors then compounded our feelings of loss and abandonment. The love and affection we feel from the visitor initially feels nice. Some visitors and volunteers would come for one day, some for a few weeks, and some for six months or more. It was always very traumatic when it was coming time for them to leave. We would be very (unintelligible) and cry a lot. I think it is a trigger memory of the loss and separation we have all suffered already. Having adults coming in and out of our lives feels like we were constantly being abandoned. They would always say they were coming back but, they never come back.
I think the uncomfortable truth behind the reason why white people feel like they need to participate in voluntourism is they have a white savior complex. The white savior complex is caused by the unconscious belief in the incompetence of the people they are trying to help. That belief justifies why they feel they must come and do it for us, like building our house, digging our wells, saving our children…
So, in order to combat voluntourism white people must examine their unconscious bias and learn how to be a white ally instead of a white savior.
Well before the COVID-19 pandemic, nonprofits, NGOs and other organizations that involve volunteers were leveraging a variety of tools to communicate with those volunteers, and understood that ALL volunteers are, at some point, remote: even if all of their volunteering service is provided onsite, much of the communications with them happens when they are in their homes or work places. For organizations that were relying solely on onsite meetings, physical bulletin boards in the break room and paper letters and paper newsletters, the pandemic meant they had to quickly catch up and implement new ways of keeping volunteers informed (not to mention engaged) and to hear back from those volunteers regularly.
How do you effectively communicate with volunteers remotely? It takes much more than email – though email remains oh-so-important:
Have a web site that has all the info current volunteers need. Absolutely, you need information on your web site to entice new volunteers and a way for candidates to express interest in volunteering via that web site, whether via an application they can submit online or an email address of your manager of volunteers. But current volunteers also need information from your web site: the list of current staff members, the profile of your executive director, the history of your organization, evaluations of your programs, the latest news about your organization, etc. Volunteers need to have that central place they can go to for reliable, complete information about the program they support.
Keep your social media up-to-date & encourage volunteers to follow your accounts Your Facebook, Twitter, Instagram, YouTube and other accounts shouldn’t be focused on just encouraging people to donate money; your social media channels should have regularly-updated information about upcoming events, the results of events that just happened, breaking news about your organization, etc. Your social media audience includes your CURRENT volunteers, and they need to be kept up-to-date about what’s going on so they can properly represent your organization while they are volunteering. Your social media should also talk about the cause: a nonprofit theater should be posting about how students involved in performing do better in school, a nonprofit animal shelter should be posting about studies that show how a family’s health can improve if they have a dog, etc. Again, this helps volunteers become better advocates for your organization, including in casual conversations with friends and colleagues.
Building a team culture among remote workers Coming together face-to-face, in the same room, does not automatically create team cohesion and a strong sense of team. Yet, many people think having online meetings automatically means it’s difficult for staff to have a strong sense of team. People feel a part of a team if they feel heard and included, whether online or off. And they will attend meetings and pay attention to those meetings if they feel the meeting is relevant to their work – on or offline. This resource offers ideas for live events, asynchronous events & activities that can build a sense of team among remote workers.
Recognizing Online Volunteers & Using the Internet to Honor ALL Volunteers Recognition helps volunteers stay committed to your organization, and gets the attention of potential volunteers — and donors — as well. With the Internet, the Cloud, cyberspace, whatever you want to call it, it’s never been easier to show volunteers — and the world — that volunteers are a key part of your organization’s successes. This resource provides a long list of suggestions for both honoring online volunteers and using the Internet to recognize ALL volunteers that contribute to your organization.
If you want to learn even more about how to leverage online tools to communicate with and support volunteers, whether those volunteers are mostly online (virtual volunteering) or they provide service mostly onsite at your organization, and to dig far deeper into the factors for success in supporting online volunteers and keeping virtual volunteering a worthwhile endeavor for everyone involved, you will not find a more detailed guide anywhere than The Last Virtual Volunteering Guidebook. It’s based on many years of experience, from a variety of organizations. It’s available both as a traditional print publication and as a digital book.
If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.
An online multimedia platform that allows people to create an avatar for themselves and “live” in an online virtual world. Avatars interact with places, objects and other avatars, exploring the virtual world, meeting other residents, socializing, having business meetings, hosting events, participating in group activities, building, creating, shopping, collaborating, even trading virtual property and services with one another.
Mark Zuckerberg’s Metaverse? No! I’m talking about Second Life, which launched back in 2003. The image at the top of this blog, and the image below, are of me, as an avatar, leading an event in Second Life for TechSoup back in 2014:
TechSoup was an early and passionate adopter of Second Life, hosting numerous online events there. If you do a search for Second Life on the TechSoup forum, you would find numerous references to the platform and TechSoup activities there over the years.
Mark Zuckerberg, founder of Facebook (now Meta), said to much fanfare that he wanted to launch his own metaverse. The new virtual-reality app Horizon Worlds is Facebook’s first foray into the much-hyped “metaverse” for Facebook parent company Meta. Horizon Worlds, a beta version of which featured prominently in Zuckerberg’s announcement, launched Dec. 9 in the United States and Canada on the company’s Oculus virtual-reality platform and represents its first major attempt to deliver on his vision.
Were you on Second Life? Are you still on Second Life? Did you participate in TechSoup’s events on Second Life, or any other nonprofit-related activities? What do you think emerging virtual worlds, including Meta’s projects, can learn from Second Life? Comment below!
Second Life is so thoroughly steeped in conditions that have impeded the development of successful social norms in other communities that any system of social norms in Second Life will ultimately fail. Because social norms will likely fail to successfully maximize resident welfare, regulatory schemes imposed both by the operators of the virtual world and by real-world governing institutions are needed to enhance the functioning of this particular alternative reality inhabited by millions.
Do you think Meta’s virtual world is addressing this issue? Do you think they need to plan for how to address such?And are you worried about safety at all with any online platforms? Comment below!
Nina Jane Patel was targeted with sexual harassment in Facebook/Meta’s platforms. “Within 60 seconds of joining — I was verbally & sexually harassed — 3–4 male avatars, with male voices, essentially, but virtually gang-raped my avatar & took photos…” The 43-year-old mother said it was such a “horrible experience that happened so fast” before she even had a chance to think about using “the safety barrier,” adding that she “froze.” She continued by confessing how both her “physiological and psychological” reaction was similar to it happening in real life. “Virtual reality has essentially been designed so the mind and body can’t differentiate virtual/digital experiences from real,” Patel wrote.
This is similar to assaults that happened in Second LIfe. Examples:
Horizon Worlds is supposed to be limited to adults 18 and older. In practice, however, very young kids appear to be among its earliest adopters. Some say the presence of children in Meta’s fledgling metaverse raises a grave concern: that by mixing children with adult strangers in a largely self-moderated virtual world, the company is inadvertently creating a hunting ground for sexual predators.
When new online forums arise that attract kids, sexual predators “are often among the first to arrive,” said Sarah Gardner, vice president of external affairs at Thorn, a tech nonprofit that focuses on protecting children from online sexual abuse. “They see an environment that is not well protected and does not have clear systems of reporting. They’ll go there first to take advantage of the fact that it is a safe ground for them to abuse or groom kids.”
Could nonprofits that engage in an online metaverse be putting their clients or others at risk by asking them to be there too? Comment below!
There’s one more consideration: accessibility. If you engage with people in a graphics-based environment, you are leaving out people who have sight-impairments. How will auditory displays work for graphics-based environments to address accessibility issues (I’m asking because I really don’t know)? Or is it a matter of ensuring you never limit your service delivery and volunteer engagement to only a graphics-based environment?
There is section devoted to virtual volunteering and avatar-based environments in The Last Virtual Volunteering Guidebook. The section offers some examples of nonprofits using Second Life to engage with clients and volunteers, and offers specific advice on how a nonprofit should get started using such environments, considerations to explore and pitfalls to avoid – all of which is relevant for any graphics-based virtual world. The rest of the book is easily adaptable to engaging with volunteers in graphics-based/avatar-based virtual worlds as well.
Looking forward to hearing your comments!
If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.
The Communications Initiative is a resource I rely on regularly. I cannot say enough fantastic things about it. Over the last several months, I have been unsubscribing from a lot of email newsletters and unfollowing a lot of pages on Facebook, trying to declutter my online life, but I continue to make time to read the Communications Initiative updates. If you work in any capacity regarding communicating with clients or the general public regarding your nonprofit, NGO or government agency, this is a must-use resource.
Your outreach seeks to educate, involve, and engage your organization’s stakeholders. Outreach that honors diversity, equity, and inclusion is no different, other than the intentionality of your decisions. It requires you to understand who your audience is beyond the data points. It requires you to know what their priorities are, and then to craft messages and engagements that are inclusive to them. DEI outreach goes beyond reaching out, it requires them to bring people in.
We’ve created these nine tips with the communicator in mind. It’s flexible, so use it as a checklist, a launching point for a discussion, or even an assessment survey to improve your DEI communications.
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The National Volunteer Fire Council (NVFC)has partnered with Cottage Lane Productions to develop a new episode of the volunteer firefighter recruitment series Ride With Us. The series takes prospective volunteers into a firehouse to show them, as much as a video can, what it’s like to be a volunteer firefighter. These can be used by any fire station as a part of its own recruitment and onboarding of volunteer firefighters and first responders.
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Video continues to surge in popularity as a way to meet just about any outreach goal. And that means every nonprofit, big or small, needs to be thinking strategically about what videos it needs to produce and share – and where it should be sharing those videos.
Videos aren’t difficult to produce: if you have a smart phone that records video and/or audio, you can create videos to share online about your organization. That includes Androids, not just Apple devices. If any employee or volunteer has an Apple Macintosh computer, you have easy-to-use video editing software already on that computer: iMovie. Affordable video-editing software for non-Apple computers is easy to find online. Even if you have only photos, you can use them to create a video with audio for most of the proposed activities below.
As always: volunteers can be a GREAT help in producing these videos! If you don’t have an employee that can produce these videos, and cannot afford to pay a consultant, volunteers may be a great option – in fact, there are people actively searching for these kind of online volunteering tasks. Any volunteer that knows how to use iMovie or its equivalent can produce videos from you from any raw video you have from a smart phone, recorded Zoom meeting, camera, etc. Volunteers can also provide closed captioning and transcriptions of videos. Volunteers can also help you brainstorm ideas for videos your nonprofit should create.
If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.
