Category Archives: Community Relations/Outreach

Social networks continue to lose their influence & that hurts nonprofits. What to do?

With so many newspapers and local radio stations long disappeared, with so many TV stations serving only an urban population an hour’s drive away, I’ve long come to rely hugely on a variety of online tools to promote whatever nonprofit I’m working for. That shouldn’t be a problem, according to so many media stories that tell us that everyone is online in one way or another, and that all young people are whatever the Social Media Platform Flavor of the Month is, right? I should have no problem getting my information out about events, volunteering, helping the community and more, because we’re all so networked.

But, in fact, it’s never been harder for me undertake public relations and marketing to reach a diversity of people, especially local people in the region where I live.

Once I start working with someone in their mid 40s or younger, or on the oh-so-rare occasion I talk with a teenager, I will, inevitably, ask, “Are you on any social media with your friends, like Instagram? Which platforms?” And most of the time, the answer is that they are not on whatever platform that’s the hot new thing; they might look at videos on TikTok, but their interactions with friends are on messaging apps, like WhatsApp or Signal. Or they do old-fashioned text messaging. I don’t even bother asking if they are on Facebook – they aren’t. Many listen to Spotify, but they pay for a subscription specifically so that they never hear any advertisements.

I’ll also ask “How do you get news?” And the answer is usually that they don’t. They listen to podcasts and gets LOTS of opinions. Lots and lots of opinions. But they don’t listen nor read actual news.

They don’t know if the high school has a soccer team or not, even if they went there as a student, let alone if that team won a state championship. They don’t know what production the local community theater is mounting because they didn’t even know there was a community theater. They don’t know that there’s a Habitat for Humanity affiliate in the area and they could volunteer there. They don’t know if the nearest firehouse is staffed by career people or volunteers or a mix of both. They don’t know who the mayor is. They don’t know about the giant data center being built in that field over there.

And how would they know any of this local information without a local newspaper, a local radio station, even a local podcast, or if they aren’t following a variety of local organizations on social media?

Back in the late 1980s, I worked at a theater that had tremendous success with advertising shows by paying to put a notice in the pay stub envelopes of some of the largest employers – but with most people doing direct deposit, that’s no longer an option. Putting a notice in a newsletter that they city sends with a utility bill is still a good option in some places to reach some people, but most young people sign up for paperless billing.

I live in a community that has no local TV and no local radio. It has two struggling semi-print newspapers which people under 50 here have never heard of. How do I reach these folks about events, volunteering opportunities, and legislative issues they need to know about and care about?

Direct mail, via traditional post? That’s an expense far out of reach for most small nonprofits.

I’ve noticed a LOT of businesses are back to using great big banners and other signage outside their properties to let people know about events and special deals. The town where I live has two places in town where it strings a banner over the street to announce various events, that everyone entering may notice. If your nonprofit can afford it, consider doing the same. Be sure to keep the messaging simple: people are going to see it as they glance up or over while driving, and have just a few seconds for the message to get through.

I wrote about this trend two years ago in this blog, Social media is losing its influence for nonprofits – what to do? In that blog, I suggested that cities revisit the community bulletin board model of the 1990s, which flourished in places like Cupertino. I believe those models could still work if they had essential information on them – not just when the next city council meeting is, but also where to find a role-playing game meetup, or a basketball pickup game.

I also think every city needs to think about creating a podcast. If starting a community radio is out of reach, then why not a daily or weekly or bi-weekly 30 minute podcast? Use it to:

  • List upcoming nonprofit and community events that week.
  • List events at the local high school that week (games, performances, fairs).
  • List events at the local senior center.
  • Remind people of important deadlines (for registering to vote, for submitting a ballot).
  • Remind people of local government meetings.
  • List obituaries.

Does your local high school have a speech team or drama club, or does your nearest college or university have a drama club or political studies? Recruit from those students to record the information. Sell a sponsorship for each broadcast to a local business. The most popular podcast platforms are Spotify, Apple Podcasts and YouTube, and any online search will provide you with a plethora of guides on how to get your podcast on those channels.

If you are leveraging young people to produce the podcast, you’ve already got a built-in group of marketers who will share the podcast with friends on whatever app they are using these days. You need to also market the podcast in your usual ways: social media posts, web site announcement, flyer in your lobby, press release to media outlets, etc.

And don’t be surprised if podcast success leads to serious discussions about starting a local community radio station…

Also see:

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The Undeniable Value of the Human Touch

HAL from 2001 a space odyssey

I love that AI can see or find patterns. The advancements that can mean for everything from space exploration to medical treatment to analysis of ancient art are glorious to think about. I also love that AI can apply grammar and spelling rules to things I’ve written.

This is from the 2025 Human Development Report from the United Nations Development Programme:

AI-powered identification of bird species can enable users to better identify them in the future. The increased ability to identify species can, in turn, improve AI’s performance by directly contributing geolocated observations and uploading labelled sounds and images.

I love all of this.

However…

Have you ever seen a movie that you were assured by a trusted film critic was horrible and, in fact, it turned out you loved it? Or the opposite: he said it was wonderful and you loathed it?

Have you ever been told by a few people that someone you haven’t met yet through work or in your neighborhood was boring and not really worth hanging out with, but you did finally meet them and you thought they were hilarious and fun to be with?

Have you ever read a summary of a long report or a book, but then you read the report and you came to a very different conclusion than the summary?

Those scenarios are why I don’t trust AI for decision-making or for all things related to customer service and most client interactions. Those scenarios are why I want to keep interacting with clients and the community myself.

Whether I’m the director of a project or directing communications for a project, one of the first things I like to do is take some time to answer questions that come in via phone or email. It never turns out quite like it’s been portrayed to me, especially by an over-worked, under-trained administrative assistant or an executive director who has a million other priorities. Nothing teaches me more quickly what’s been working and what has not. Sure, I might come up with canned responses to frequently asked questions, but if that response doesn’t answer the person’s inquiry, I want to know about it.

And then there is the idea of care and support: for clients, for volunteers, for the community. Care is about awareness, concern and looking after something. Providing clear, easy-to-access and easy-to understand information for an audience is a part of caring about that audience, but it’s not all of it, because quality, sincere care – the kind that keeps clients coming back, that keeps volunteers engaged and keeps donors supporting the organization – is emotional and relational. When I listen to certain staff members talk on the phone with the clients of one of the nonprofits where I work, I know that AI is no substitute for those interactions – and that if we stuck those folks on an automated phone system or chatbot, we’d not only let them down, we would lose them.

I also would never trust AI to author most social media posts, nor answer most messages that come in via social media or an online group: I would never cede the incredible knowledge that comes from interacting with people, with actual humans, to AI.

I can’t imagine taking away one of the best ways ever to gather knowledge and build skills: interacting with people MYSELF.

I wrote about this back in 2017, in fact: No app can substitute for actually talking with people. The Tech Bros must really loathe talking to actual humans.

Also see:

My highlights from the 2025 Human Development Report from UNDP (the theme is artificial intelligence).

Nonprofits, don’t cede creativity or curiosity or customer relations to AI, & keep your use of AI ethical

Artificial Intelligence – friend or foe for nonprofits?

schedule social media posts? use with caution

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

Subreddits for Good Revisited

Reddit Logo

Reddit was founded in 2005 is a community platform categorized around different interests. As of January 2025, Reddit had over 500 million people registered as users. 110.4 million daily active users and 416.4 million weekly active users, 44% of US Redditors were aged 18 to 29 years old and around 2 in 3 Reddit users were male. Redditors tend to be significantly younger than other online communities like Facebook, with less than 3% of users being 65 or over. 

These community members use the platform for highly targeted content, via whatever community, or subreddit, they subscribe to. And that, together with the demographics of the platform, are why I find Reddit so valuable for outreach: I can reach a group that’s hard for me to reach otherwise (people under 35, as well as young men) and I can target specific groups, like just the users that live in the town where I live (because there’s a subreddit for that), women that ride motorcycles.

If you have struggled to connect with young, male audiences regarding your nonprofit’s work, or if you want to get a handle on what young people say regarding nonprofits, volunteering, civic engagement, etc., Reddit is a great place to get to know.

Reddit has not only given me amazing insights into how young adults think about volunteering. It has also:

  • Helped a nonprofit I support FINALLY land a group of volunteers from a very, very large and well known company in our area that we had been trying to reach for a couple of years, with no success. I posted info about a one-day volunteering event on a subreddit for a large city near us and one of the employees stuck it on the employee intranet and, boom, we got volunteers from that corporation at long, long last – and later, a donation of $5,000.
  • I’ve been hired twice by another very large, well-known company for consulting work because of my activities on Reddit – on r/volunteer in particular.

Of course, your mileage may vary…

I hear a lot of people say they have no idea where to get started on Reddit. If you work for nonprofits, here’s what I recommend:

Look at my Reddit profile and see what subreddits I’m a part of and what I’ve been posting (you can also follow me on Reddit).

Then look at Reddit4Good, a massive list of Reddit communities that relate somehow to doing good. It has a list of:

  • Subreddits focused on areas related to nonprofit work, like biology, agriculture, etc.
  • Subreddits for formally established programs (CASA, AmeriCorps, Red Cross, Peace Corps, Habitat for Humanity, etc.).
  • Regional-based subreddits focused on volunteering (the UK, Brazil, Oregon, etc.).

ONE BIG CAUTION: change your settings so that you do not get a notification every time a new post or comment is made to any of the subreddits you join. Trust me on this – you do not want that many notifications in your life.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

Volunteer engagement is the pursuit of building empathy & many find that idea dangerous.

Two primitively drawn figures, inspired by petroglyphs. One holds an umbrella to protect them both.

According to the online dictionary on my computer, empathy is the ability to understand and share the feelings of another.

I have long believed that one of the biggest benefits in volunteer engagement, for the volunteer, for the host organization and for the community – indeed, for all of humanity – is the cultivation of empathy.

There are many benefits to both host organizations and volunteers when it comes to volunteer engagement. And usually when empathy is discussed regarding volunteerism, it’s focused just on the idea of well-off people learning more about the experiences of not-so-well-off-people. But for many years, I have been promoting the idea of volunteerism as community building, as a way to cultivate community cohesion and greater understanding among different groups, and as a way to address the growing gaps between different groups. Here are some of my blogs on the subject over the years:

Volunteer engagement could help address negativity that rose in recent years, January 2023.

Can volunteerism repair a nation?, January 2021.

Volunteer Engagement as a way to build community cohesion, April 2019.

the growing youth & loneliness crisis (& lack of empathy crisis) – could volunteer engagement help?, February 2019.

What Did I Think of the Habitat for Humanity Global Village Program?, June 2025.

In addition, I’ve also been fascinated by the study of compassion regarding how it impacts individual mental health and community cohesion. It’s terrific to find out that science shows that compassion isn’t just nice – it’s necessary:

The Oxford Handbook of Compassion Science, June 2017.

greater good – online, March 2014.

So you can imagine my horror to realize that one of the foundations of volunteerism, one of the primary reasons it is worth supporting and worth promoting – the cultivation of empathy – is under attack, primarily by people that support the Republican party:

“I can’t stand the word empathy, actually. I think empathy is a made-up, new age term that — it does a lot of damage.” These are the words of Charlie Kirk, who was murdered a few weeks ago.

“We’ve got civilizational suicidal empathy going on,” says Elon Musk. “The fundamental weakness of Western civilization is empathy, the empathy exploit…. they’re exploiting a bug in Western civilization, which is the empathy response.” Elon Musk.

Idaho-based Chrisitan pastor Joe Rigney has written a book called The Sin of Empathy and claims empathy is “the greatest rhetorical tool of manipulation in the 21st century”.

Extremist Gad Saad wrote a book called Suicidal Empathy which you see in the earlier mention as inspiring Elon Musk and which the author says highlights “the inability to implement optimal decisions when our emotional system is tricked into an orgiastic hyperactive form of empathy, deployed on the wrong targets.”

NPR did a terrific piece, “How empathy came to be seen as a weakness in conservative circles,” back in March 2025 and it’s worth a listen.

And I bring all of this up because nonprofits, NGOs, government programs, community organizations, schools, communities of faith and all those that engage volunteers and promote volunteerism NEED TO BE ON GUARD. If you think volunteerism is such a fantastic, pure, universally-loved idea that could never be the target of a political movement, you are wrong – and your lack of preparation will hurt your organization and your community.

This isn’t the first time volunteerism has been under attack by political movements. I started writing about Initiatives opposed to some or all volunteering (unpaid work) back in the late 1990s. I felt like I could reason with both sides of the political spectrum regarding their opposition to volunteer engagement, which in some respects were based in very real fears. But a war on empathy? That is going to be MUCH harder to win.

Are you preparing to argue for the value of empathy? Or are you, instead, rushing to remove the word from your web site, the way you did regarding diversity, equity and inclusion?

Update May 27, 2026: The Southern Poverty Law Center has a new article, For these hard-right influencers, empathy is a vice, which notes that the arguments of this anti-empathy movement are often rooted in anti-feminist ideology and that “This attempted alchemy of empathy into sin by hard-right groups is the latest expression of racist fear over the loss of white Christian power and privilege.” It also notes that, “At its heart, anti-empathy rhetoric denies the experiences of people who face systemic inequalities.” If your nonprofit is focused on any aspect of systemic inequalities, and that includes addressing hunger, homelessness, access to education and lack of affordable housing, or if your nonprofit is focused on women in any way other than helping them have more children, this campaign against empathy WILL affect you.

Also see:

Prepare now to leverage International Year of Volunteers for Sustainable Development 2026

URGENT: if your USA-based program involves volunteers, you need to create a budget NOW & fight for it when budget cuts are discussed.

Volunteering: not a black & white subject.

Your Nonprofit CAN Resist. Here’s how.

Your nonprofit WILL be targeted with misinformation and you needed to prepare. 

Your social media should focus on volunteering as much as possible.

Told ya. & I’m still telling you.

Could your nonprofit be the target of an ICE raid? Are you prepared?

Could your organization be deceived by GOTCHA media?

Growing misconceptions about the role of nonprofits in the USA.

Mission-Based Groups Need Use the Web to Show Accountability

Governments cracking down on nonprofits & NGOs.

Nonprofits, don’t cede creativity or curiosity or customer relations to AI, & keep your use of AI ethical

HAL from 2001 a space odyssey

I’ve been writing about how computer and Internet technologies can, and do, affect the work of nonprofits, NGOs, government agencies and other mission-based programs (as opposed to for-profit businesses) since the 1990s. I’ve been mostly a cheerleader for such, but also have tried to be realistic and to highlight cautions. So you shouldn’t be surprised that I have thoughts about AI and how it will, and is, affecting that work and those we serve.

I’ve warned about relying too much on the choices of Canva when creating designs. I’ve warned about ceding too much of your client interactions to AI. I’ve warned about how AI can have disastrous results when rewriting something.

And then there is the creative laziness AI seems to encourage. In an earlier blog I warned nonprofits to be careful using Canva, since their graphics are starting to all look the same. Here’s a new story about why reliance on Canva and similar AI graphic programs can be a bad choice: months ago, I had a volunteer from a high school who was supposed to create social media graphics in association with various holidays for a nonprofit I worked for. He turned in designs that were obviously the first template choice offered by Canva, with just our nonprofit logo and a date inserted somewhere – no other alterations at all. He supposedly had taken a marketing class that included learning graphic design basics, but seemed flummoxed when I talked about the need for color contrast, easy-to-read fonts, and the importance of ads being readable without someone having to have glasses. And don’t even get me started on Canva’s profound lack of diversity among its human images in terms of ethnicities, body types and ages. I ended up having to alter all of his work – spending more time on the task, not less.

Using AI-powered chatbots for schoolwork is undermining opportunities for young people to learn skills such as analyzing text, elaborating syntheses and writing coherent narratives. The writing process stimulates thinking, scrutinizing and self-improvement, tasks that all people should learn. But when it is
outsourced to AI, people not only don’t have that stimulation or mental improvement, the reduction in cognitive effort can reduce memory retention and diminish learning and cognitive abilities (cited in the Human Development Report on page 73 and in Blanchflower, D. G., Bryson, A., and Xu, X. 2024, “The Declining Mental Health of the Young and the Global Disappearance of the Hump Shape in Age in Unhappiness.” Working Paper 32337, National Bureau of Economic Research, Cambridge, MA).

I’m working with someone right now who uses AI to write all of his emails and reports. These never provide me with the information I need – information I always got when his predecessor wrote the reports and emails herself (and in MUCH shorter form). For some reason, AI always deletes out the essential info I need for marketing efforts.

AI is determining what we see online, and hiding what someone or a company has decided they do not want us to see. Content is being curated, sorted and ranked by machine learning based on the desires of one person or a company, often with users not having any idea that this is happening. I’m using two and three different search engines whenever I do research, because the results are always so different.

AI-written text is showing up with hallucinated facts across the Internet landscape and creeping into the people and government’s decision-making. And if AI is leveraged to degrade human rights or coerce people to believe a lie or harm others, it’s NOT an ally. It’s easy to find examples of this all over the Internet.

I blogged what I feel are highlights from the 2025 Human Development Report from UNDP – the theme is artificial intelligence. It’s worth noting that I do highlight positives regarding AI – because there are positives.

We live in a world where trust and credibility is more important than ever before. We’re going to lose more of that if we keep ceding creativity, curiosity and human interactions to AI.

There are a lot of companies who are now telling their employees that they are not allowed to suggest the creation of any new positions – paid staff or consultants – unless they can prove AI could not do most of that job. That means the elimination of graphic design positions, receptionists, data analysts, social media managers, consultants brought on to create and design special products (annual reports, specific marketing campaigns) and managers of volunteer programs who spend most of their time reviewing applications and screening new volunteers. Yes, AI can do all of those jobs – but not well, and not to the standards nonprofits need. As more and more people are using AI to both summarize texts and write emails and reports as well as reading those texts and emails and reports, humans are less and less involved – thereby missing trends, insights and potential challenges, while clients and customers become more and more frustrated trying to get answers to questions and help to solve problems.

A way to counter this AI use demand by management: be able to say, right now, how you are leveraging AI in your work. Show that you are already using it to save money, such as grammar correction programs, graphic design programs, donor data analysis, volunteer data analysis, translating and news alerts regarding certain topics. But then also show why you hold on to certain tasks, like interacting with clients in real-time, because cultivating and sustaining trust with various stakeholders.

What I find fascinating in this push for nonprofits to use AI is that a much better strategy is to push nonprofits to engage more volunteers, thereby doing what AI cannot: engage with the community more, cultivate more supporters, and build more awareness and understanding about the nonprofit and the cause it addresses.

One last thing: if you use AI in any communications, DECLARE IT. If you write an email to someone and you used AI to create that email, declare it. Declare in any online or offline publication if the material was created or authored, primarily, by AI. If you publish a blog that has content that was, even in part, created by AI, say so. “Some of the content of this article was created using AI.” Affirm if an article or blog is written by a human: give credit to the person or people responsible for such, by name.

If your nonprofit has a chatbot for clients, be clear that the chatbot is not a human, that it’s AI. Many people do NOT understand that a box with a human image that says, “Hi, how can I help you?” is not a human.

I have an affirmation on my web site that my web site is created & managed by a human. Consider doing the same on your own web site (but only if it’s true).

Also see

Artificial Intelligence – friend or foe for nonprofits?

schedule social media posts? use with caution

No app can substitute for actually talking with people

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

The Kiva debate: crisis communication & bloggers misleading others

KIVA logo

I was able to port my blogs since early 2010 from a different platform here to this one, but I was not able to do so for blogs from the first platform I ever used. Those are available only on archive.org and, even then, it’s really hard to navigate through them. Most are outdated and don’t need a revival. But some I think are worth revisiting, like this one from 14 October 2009:

Center for Global Development research fellow David Roodman set the philanthropy world and the humanitarian world abuzz last week when he wrote that Kiva does not work the way many lenders might think it does. Roodman details how “the person-to-person donor-to-borrower connections created by Kiva are partly fictional.” His criticisms of Kiva have been reblogged and caused quite a stir, and a number of knee-jerk reactions. Yet, his comments and supporting details that “What Kiva does behind the scenes is what it should do” and that “technically” Kiva isn’t hiding anything aren’t being referred to as well.

Before you decide to blog about this subject yourself, or to offer a summary of what’s going on, please read Roodman’s entire post. Read the ENTIRE post. Many of the people blogging about this obviously haven’t.

Kiva Co-Founder and CEO Matt Flannery wrote a detailed response to Roodman’s blog, featured on Roodman’s blog itself. And it’s a good response, one that people interested in crisis communication should read.

Flannery’s response on Roodman’s blog is not going to be enough, ofcourse; there are too many bloggers out there reposting tiny snippets of Roodman’s original blog and glossing over the details in order to create a firestorm of criticism against Kiva. Best of luck to Flannery and Roodman to try to bring the discussion back to the facts. Flannery is going to have to get busy posting replies to a lot more blogs, as it’s unlikely they will post links to his reply. In those replies, he should

  • quote liberally from Roodman’s original blog, as Roodman anticipated a lot of the criticism with several of his original comments,
  • point out what Kiva will be doing differently because of Roodman’s post and the resulting firestorm,
  • defend the practices that Kiva won’t be changing because the changes would hurt those Kiva is trying to serve, and
  • reiterate that the most important people in the Kiva equation are those that benefit from loans, not the donors.

Kiva needs to be ready to lose some donors, but also to work to change the way remaining donors and new donors think about effective financial aid to the developing world, because that’s at the root of this firestorm, IMO.

I’m a Kiva donor, and I’ll continue to be one.

2025 update: I was, indeed, a Kiva donor for years. I’m not one currently, because my funding priorities have changed, as has my finances, but I remain a fan of Kiva.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

What Did I Think of the Habitat for Humanity Global Village Program?

12 people standing at a construction site, in a line, smiling for the camera. They are all wearing hard hats and safety suspenders.
Diego, our wonderful local liaison, Stephanie, our incredible group leader, and the Habitat Global Village volunteers in Paraguay in May 2025. We are filthy and it’s only the first day. I’m the fat girl on the viewer’s right.

I’m back from my week-long stint volunteering as a part of Habitat for Humanity’s Global Village program, where I helped build a foundation for a house for a family in a low-income community outside of Asunción, Paraguay.

I wrote about the trip for the local Habitat affiliate I work for, part-time, here in Oregon, focusing on what we did day-to-day, how we built the foundation, challenges we faced, what I packed, how I fundraised for the trip, etc., along with tips for anyone who might want to explore being a team leader for such a trip in the future. But I wanted to write about the trip from the perspective of me the volunteer management consultant and researcher, and me the skeptic regarding most volunTOURism trips.

What is volunTOURism? It’s where a person pays a lot of money to travel somewhere for a volunteering experience, coupled with at least some tourism/cultural exchange. Habitat for Humanity would REALLY like to move away from this label, and I respect that – however, by the definition I use, that’s still what this program is. And that’s NOT something to be ashamed of: what they are doing is ethical voluntourism.

I used to think all volunTOURism – all instances where someone pays to volunteer abroad – was bad, period. People in the United Nations and working for other international development agencies tend to look down on people paying to volunteer, mostly because it can often seem to be all about the volunteer and their feel-good, photo-friendly experience (“Vanity Volunteering”), not about actually engaging in sustainable development, in activities that empower local people, that aren’t just charity, and it often can reinforce the worst ideas of white saviorism and colonialism. Some volunteering programs can take away jobs from local people (an example is the backlash against volunteers coming into NOLA after Hurricane Katrina from carpenters, roofers and others who were desperate for work).

More dire horror stories about volunTOURism abound: so-called wildlife sanctuaries that care for orphan animals, but the animals are orphaned because their parents have been killed so that the sanctuary has baby animals for the foreign volunteers to care for. So-called orphanages where, in many cases, children have parents, but parents are paid for their children to live in these “orphanages”, and foreigners come for a few days or weeks to “care for” the “orphans.” And cases where volunteers harm people they are supposed to be caring for, including harming women and children in the worst ways imaginable.

(You can read all my blogs about volunTOURism here. And you can read my resources for all kinds of volunteering abroad here.)

I started to change my mind about all volunTOURism being all bad when I noticed a few programs that seemed to be designed by local people themselves, where there were written standards for both volunteers and for the kinds of work volunteers could, and shouldn’t, engage in, where there were strict rules regarding safety and safeguarding for both volunteers and those served, and where the work by the volunteers was needed and not being done by anyone else. Like Africa Fire Mission, a nonprofit that brings together experienced firefighters from developed countries to train firefighters in various African countries regarding effective emergency response and fire prevention and response services. Or HistoriCorps, a program in the USA where volunteers pay a fee and help restore a historic site on public lands, sometimes in very remote places.

The one volunTOURism program that stood out most was the Global Village program by Habitat for Humanity. Through this program, local Habitat programs in impoverished areas in South America, Central America and Asia receive much needed funding, in part per the fees paid by international volunteers, and an intense, hyper-productive week of labor: the volunteers get an incredible amount done in a week, working right along side local contractors (which the volunteers’ fees have helped fund). The additional goals of the program are that there is an increased understanding by the visiting volunteers of home ownership challenges globally and the role Habitat for Humanity plays in such, that volunteers become better advocates for Habitat’s vision where everyone has a decent place to live, and that people from different cultures get to come together and work side-by-side, leading to greater understanding and appreciation of each other – what Habitat calls God’s love into action, what I call humanism in action and necessary for our survival.

In all my years as a volunteer management consultant, long before I started working for a Habitat affiliate here in Oregon, I was a fan of Habitat for Humanity and its model for volunteer engagement locally. Habitat fully acknowledges that it is not going to solve the housing crisis anywhere by volunteers coming together when they have some time and building some houses here and there; the much needed resolution in the global housing crisis will come only through drastic and impactful policy changes and enforcement of those changes. But those changes will come only through the will of a mass of people, and one of the best ways to get people on your side, to turn people into advocates for your cause, is to get them involved as volunteers at your organization.

Habitat has strict guidelines for volunteer engagement on a local level, and when those principles are well applied, they are, IMO, the best in the “business” of volunteer engagement. Habitat’s engagement of groups of volunteers, when done in alignment with Habitat rules and policies, are models for other organizations. For the volunteer, the bar to participation should feel quick and easy, but behind the scenes, if done properly, a lot of thought, time and care goes into the volunteer feeling that way.

But what about Habitat’s volunteering-abroad program? How do I think it measures up in terms of ethics and impact? I’ll cut to the chase and it won’t be a surprise: this was a model group volunteering endeavor. This is the standard every short-term program should aspire to, whether it’s a local or international program:

  • Volunteers were provided all the materials beforehand, with all the information they needed to know exactly what they were getting into.
  • Volunteers were provided details on exactly what the money they had to raise, or pay, would pay for.
  • Volunteers knew exactly what to pack, what would be provided and what would not.
  • The group leader, also a volunteer, stayed in touch regularly, but not overwhelmingly, before departure. She sent regular reminders and had answers to all questions. And then after the trip, she sent an outstanding followup message that explained how we could continue to support Habitat and how we could get involved in advocacy efforts.
  • A WhatsApp group was set up for all volunteers just before we departed, so we would know who was arriving when, we could easily share links to photos, and we could further build community (and trust) with each other (that makes this a virtual volunteering effort, BTW!).
  • Volunteers always knew where to be and when to be there.
  • We were warmly welcomed at the work site.
  • The work was ready for the volunteers to do immediately, every day.
  • There were several people providing guidance whenever needed.
  • The safety and safeguarding briefing was clear and provided exactly the information needed, clearly and without any ambiguity.
  • Volunteers’ time was never, ever wasted.
  • Drinking water was provided (I can’t believe how many group endeavors don’t provide this).
  • A bathroom was provided (again, I can’t believe how many group endeavors don’t have this).
  • The volunteers worked like freakin’ machines. Unstoppable, ever-fueled machines. Get. Out. Of. Their. Way. The team leader definitely recruited exactly the right group for this gig (with one exception: me. I was no where near as productive as the other volunteers. But I had an excuse: I was so sick the week before that I almost had to cancel my trip, and the very strong antibiotics I was on those first days did NOT help).

In all fairness, I have to point out that this group of volunteers in Paraguay was full of ringers: there were 11 volunteers in all, and four were employees of Habitat for Humanity International, and all but two – and one of those two was me – were veterans of the Global Village program. So I was the only person starting from absolute zero. And given that I’m a rather seasoned international traveler, and a volunteer management consultant and trainer, I was a bit of a ringer myself.

But, of course, Habitat’s global volunteering program is more than a group volunteering gig abroad. It’s volunTOURism: volunteers are paying to go abroad and paying a fee to participate. How did THAT aspect measure up in terms of my oh-so-picky list of volunTOURism ethics?

Habitat’s Global Village program was put on hold during COVID so the program could be redesigned to be more locally-focused, more impactful for local communities, and less about tourism. I can’t compare my experience to before the pandemic. But here’s what I can say about my experience, in terms of the changes Habitat said they wanted to implement in the program:

In changing the program, Habitat said they wanted these volunteer activities to be focused on volunteers engaging in mutual learning and exchange with local people, rather than tourism activities. I think they nailed this. There were tourism activities, which took place on the day or two before work began, and in the evenings. But the focus of this trip was on the work itself, and the work took place right alongside the local contractors and local staff.

I was never so happy at my meager Spanish skills: I got to talk a lot with local staff, the local construction workers, the family we served and even some of the local kids gathered to watch. Each day when we arrived at the site, I would greet each member of the family that had come out to watch us work, holding hands, giving greetings and kissing each other on the cheek. One volunteer told me that, while I was feeling envious of the energy and strength of all the volunteers (I really was not nearly as productive as they were), she was envious of me having conversations with the Paraguayans. She said she felt like there was a wall between her and them, and she didn’t know how to bridge it, and she was envious every time I walked over and started chatting with local folks. I definitely got the “mutual learning and exchange with local people” aspect, but I’m not sure all the volunteers did (but those who didn’t were the ones why were hyper productive in building the foundation of this house, and that’s what they seemed to want to do most).

The redesigned program does not want international volunteers to enter a community with their own ideas of what needs to be done. The “agenda of change” needs to be defined by and led by the local people being served, not the outside volunteers coming into a community. I think this was adhered to, but not because volunteers were ever told this priority; the volunteers I was with in Paraguay were all veterans of these kinds of Habitat programs, save one person besides me, and they already knew better than to walk in to a work site and say things should be done differently.

Per the programs’ redesign, a promotion of safeguarding was supposed to be much more emphasized throughout the experience than before. I don’t know what it was like before, but I can say that what I experienced was a MODEL emphasis on and explanation of safeguarding and safety, one that the affiliate I work for still hasn’t mastered. Kudos.

Habitat Global Village projects are supposed to be designed by local communities and the focus should be on local ownership and local sustainability. They nailed this goal too. There was no doubt who was in charge – and it was NOT us, the volunteers – and whose project this was – NOT ours, but the local people themselves.

Also per the redesign of the program, from the beginning, volunteers were supposed to learn about the need for adequate housing around the world, so we can become advocates regarding the cause and champions for equitable housing long after their trip has ended. For me, this goal came up just a bit short. Why is there a shortage of housing in Paraguay? What policies and practices are keeping people from having housing in Paraguay? What’s the unemployment rate? How much would a family need to make to build their own house without NGO assistance? Are all kids in school? How does lack of housing affect education in Paraguay? Where is Paraguay in the UNDP Human Development Index? Where does it rank in Transparency International’s Corruption Perceptions Index? I don’t think it would have taken a huge amount of time to touch on answers to these questions, so we could get more context to why Habitat is needed in Paraguay (and other countries). But that said, the followup message from Habitat, after we returned, was spot on: it provided information on how we could be continued advocates for Habitat, how we could become involved with our local Habitat affiliates, etc. There’s an entire paragraph in my blog about the trip for the local Habitat affiliate I work for about advocacy and its importance, and it wouldn’t have been there had we not gotten this follow up email.

Personally, I felt uncomfortable at the stark contrast of our accommodations and our morning and evening meals to the lives of the people in the neighborhood where we worked in Paraguay. I’m a motorcycle traveler, including in developing countries, and I don’t stay in hotels as nice as what we experienced in Paraguay, and I don’t eat at restaurants nearly so nice when traveling. But from what I understand, our level of accommodations in Asunción were necessary because of the security situation in the region where we worked – we were very obviously a big group of relatively wealthy Americans, and we REALLY stood out in the countryside. As for the food at very nice restaurants, I think Habitat is dedicated to volunteers not getting sick, as they have just one week to work (and did I mention it is REAL WORK?). No one wants any volunteer to spend their week mostly in a hotel room bathroom. So, I get why our accommodations and food were as they were.

With all that said, let me be clear: this was an amazing experience. I cried when it was over. So. Much. Hugging. One of the local staff told me, “You were my favorite” and I nearly collapsed in weeping. This experience ticked all the boxes: international volunteers really were needed and really did make a difference, the effort was locally led, I know things about Paraguay I didn’t know before and I am in love with the country, I had an amazing experience, and I am even more committed to the mission of Habitat than I was before. I have a stronger connection to Habitat than ever before – and I intend to turn these feelings into more effective action at the affiliate where I work.

And a few days after I returned home, the homeowner that we had helped had “liked” my Facebook page, and written on one of the posts about Paraguay, “Gracias por todo Ojalá algún día vuelvan las puertas de mi casa siempre estará abiertas para todos ustedes Dios los bendiga.” (Thank you for everything I hope one day you come back the doors of my house will always be open to all of you God bless you.)

That comment, and so much of this experience, is what is too often missing almost entirely in professional international development work. I have worked for the United Nations three times. The first time was at a UN program HQ, and I rarely got this moving emotional experience there like I had in Paraguay, because I was so far removed from the people actually being served, and there were times that this kind of inspiration would have made me much more motivated – something very much needed amid the stress and bureaucracy of the UN work environment. When I worked in Afghanistan and Ukraine, I made a point to get beyond the office space, to get to know Afghans and Ukrainians, and as a result, I loved that field work so, so much more than HQ work. And I cried when I left those countries. And still cry for them.

When I worked at United Nations Volunteers HQ, part of UNDP, the head of UNV, Sharon Capeling-Alakija, said that the reason she was passionate about the UN’s Online Volunteering service, which I managed, was because it gave far more people a chance to be involved in the work of the UN. She felt it unfair that the ONLY way to be involved in the UN was to have a Master’s Degree, 10 years of experience and a job at a UN agency; she wanted a way for people with less experience, but with just as much interest and passion and good ideas, to get to be involved, to get an idea of what the UN does beyond what they read in the media, and maybe it could create a more caring world. Her words came back to me as I was a part of this Habitat experience. It’s still a rather exclusive experience: you have to pay all of your travel costs (or some angel in your life has to pay such for you) and you have to fundraise your program costs, or pay those yourself, and that means it’s not something just anyone can participate in. But it’s an avenue into working abroad with a much lower bar than getting a paid job and giving up your home and all your friends and family for a few years. And it really does have impact. It really does make a difference.

Any program that’s creating a greater feeling of solidarity and understanding among people, that cultivates empathy and caring and learning, is worth supporting, because oh how the world needs that right now.

Local volunteers in Paraguay will now begin to work on the site along those same wonderful contractors we worked with. The staff at Hábitat para la Humanidad Paraguay will update their Facebook and Instagram accounts about this family, so we – and YOU – will be able to see the progress and the finished product. They already have photos and videos there of our volunteer group in action.

And back here where I live in Oregon, I hope that we can incorporate the practices of Habitat Paraguay in making sure volunteers feel supported and prepared, that volunteers feel like they’ve made a real difference by the end of a day of work, and that they feel a part of Habitat for Humanity, so much so that they want to learn more about why there is a lack of affordable housing and why so many thousands and thousands of hard working people in our community cannot afford a house.

One more thing: there were a group of pre teens on bicycles, pretty rough, who came to watch us almost every day. They would call out words in English to see if we would respond. And one day, one of them yelled, “W.W.E!” That stands for World Wrestling Entertainment. One of the volunteers turned around and yelled back the name of a well-known wrestler. And BOOM, that volunteer was The Greatest American To Ever Visit This Village. The kids yelled wrestler names, the volunteer yelled back other wrestler names, imitating how the wrestlers get introduced in the ring. The kids could not get enough of him. At one point, I looked over and the volunteer was helping to repair one of the kid’s bicycles, with the kids all gathered around him. I bring this up because I have blogged about how much kids worldwide, from Kabul to Kansas, LOVE professional wrestling, and I cannot for the life of me understand why international development agencies and governments don’t leverage this. Yeah, People Magazine, I will never forgive you for all but mocking me when I dared to mention wrasslin’ in that project back we worked on in the 1990s…

Here’s my original announcement about this Paraguay trip.

And here’s a blog about Packing for Paraguay which I did primarily because I got paid for a product placement (SELLOUT!).

Habitat is seeking people to become Global Village Team Leaders. Candidates need to be from organized groups, such as university classes or clubs, social clubs, communities of faith, volunteers or staff from local Habitat affiliates, employees from a company, etc. Candidates take the Global Village online trainings and then lead their organized group of co-workers, club members, students, congregation members or other association on a Global Village program trip abroad. Visit the Global Village team leader FAQ to find out if leading a team is right for you. The option for independent volunteers to join teams with whom they do not already have an association is not currently available, but you should sign up at the Habitat web site for updates in case this changes.

New Global Village build dates for 2026 will be released in July! Now is the perfect time to take the team leader trainings and to talk to your co-workers, fellow students, fellow members of your community of faith, other members of your civic club, or your local Habitat affiliate where you already volunteer about this program, to generate interest among your associates for possibly joining your team. That will help you to be ready to book early and secure your team’s spot in the Habitat program. Global Village groups usually consist of up to 16 individuals. Potential participants should understand that each Global Village volunteer raises funds among their associates or contributes a donation ranging from US$1,625-$2,700 that supports Habitat’s housing programs. Volunteers are responsible for paying for their own on-site accommodations (arranged by Habitat), meals, ground transportation and transportation to the country, as well as arranging for any necessary visas.

Could your nonprofit be the target of an ICE raid? Are you prepared?

A cartoonish hand is palm facing the viewer, as if to say stop.

Recently, someone posted to the Reddit community (subreddit) focused on volunteerism to say:

I am a weekly volunteer for a food pantry that serves 800 guests weekly. Many of these guests are immigrants. As a result, the volunters (sic) have had to undergo training in the case that we are raided by ICE and what to do in that scenario. We were told what ICE is allowed to do legally and what we can do legally…

I hadn’t considered that volunteers and staff at so many nonprofits may have to deal with Immigration and Customs Enforcement (ICE) agent raids, including homeless shelters, food pantries, job training sites, Goodwill program and store sites, Habitat for Humanity ReStores, and youth sports games. Nonprofits that serve farm workers will also likely encounter ICE during raids.

It’s another example of how many nonprofits will have to address the challenges brought on by the current presidential administration, and will have to think about how much they are willing to compromise and what the values at the heart of their organization are. And in cooperating with ICE, if it comes to that, nonprofits will also have to address substantial lack-of-trust issues if we ever reach the other side of this political crisis.

I’ll note that, at one nonprofit where I work, we didn’t receive training, but we did receive an email from the executive director telling us that, if ANYONE showed up claiming to be law enforcement – police, sheriff’s deputy, ICE, the FBI, whatever – no matter what they said or showed, the first thing the staff person was to do was to call the executive director, and to say over and over, “I have to call our boss. I can’t help you.”

How many of you out there are volunteering or working somewhere and have been briefed on what to do if ICE shows up? If you feel comfortable, I would love to hear from you: you can comment below, if you feel safe in doing so, or email me directly and ask for your account to be posted anonymously.

Some things are certain and can be communicated to your staff and volunteers: law enforcement, including ICE, can enter areas open to the general public of a business without permission, BUT that does not give ICE the authority to detain, question, or arrest anyone. Ask to see the identification of any officers or agents and write down the name, contact information, and badge number. If the agent refuses to provide documentation, you should note that as well. Ask if they have a warrant and, if they say yes, look at it and see if it is a SEARCH warrant signed by a judge, that it has the correct address for your workplace, and what areas and items ICE is authorized to search (ICE is not authorized to search areas or inspect items that are not described in the warrant). If they say no, document that.

Executive directors: talk to your volunteers and paid staff, tell them exactly what it is you want them to do if police officers, including ICE, enter your facility, and tell your volunteers and staff that, if anyone has a US passport, they should consider carrying a copy of the ID page in their wallets, since there are so many reports of ICE detaining US citizens they think are immigrants in the USA illegally.

And executive directors, listen to your volunteers and paid staff, and your clients, about their fears. Don’t dismiss those fears as unfounded.

Here are some resources you should review:

ICE Raid Guidance for Homeless Service Providers:
 What to do Before, During, and After a Raid. From the National Homelessness Law Center. Great advice for all nonprofits.

Know Your Rights: If ICE Confronts You. From the ACLU.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

A drawing of Jayne behind the screen of an old Macbook.

A reminder of everywhere I am online

Here’s where to find me online (& get my latest updates).

like me on Facebook     Mastodon logo    Bluesky logo    follow me on Reddit    follow me on LinkedIn     view my YouTube videos

Here’s the text version for those that don’t understand the logos:

Jayne on Facebook.

Jayne on Mastodon.

Jayne on BlueSky.

Jayne on Reddit.

Jayne on LinkedIn.

Jayne on YouTube.

Should you follow me or “like” me in all those places? Probably not. For instance, I post almost exactly the same things to BlueSky and Mastodon, and I post the most to those accounts. And I post almost exactly the same things to LinkedIn and Facebook.

Here are the communities I moderate on Reddit:

Should you follow me in all those places? No. Join only those Reddit communities that are of particular interest to you personally or professionally. If that’s any of those, great!

And a reminder of this list I compiled, called Reddit4Good, an exhaustive list of subreddits focused on some aspect of volunteerism, community service or philanthropy (& also subreddits where you may post to if your post here gets deleted)

The online media landscape changes frequently, with online social networks and communities coming and going, or certain ones being abandoned per the ethics and values of the owners. My first communities were on America Online and USENET, back in the 1990s. There will never be an online community that lasts forever, or that you will always want to be a part of.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

Told ya. & I’m still telling you.

a primitive figure, like a petroglyph, shots through a megaphone

Back in the late 1980s, when I got my first full-time nonprofit job, it was at a nonprofit professional theater. Within a year, Republicans began to attack the National Endowment for the Arts and the National Endowment for the Humanities, extending that fight to criticize a variety of live performances and art exhibits across the USA. The theater where I worked immediately joined coalitions to fight back and prepared blurbs for our donor newsletter. Management and other members of the coalition were vocal and didn’t shy away from what was happening. If it meant losing some patrons, so be it: this was too important to be silent about. It was then I learned that working at a nonprofit doesn’t mean immunity from politics. It was also then that I learned that, while it is inappropriate for a nonprofit, including any church, to tell people what person or party to vote for, they have EVERY right to say, “Please vote. And here are the statements by the candidates/parties regarding issues related to the cause we promote…”

In 2011, I wrote on my blog about Republicans plans to do what they are doing now. Yes, in 2011. And I was the lone voice among consultants and nonprofit bloggers going on record, in a big way, to talk about it. Maybe it cost me some consulting jobs. So be it.

At the start of the first Donald Trump presidency, I wrote a plea to USA nonprofits for the next four years (& beyond). I wrote about How that first term might affect humanitarian aid & development. Then I wrote, in 2017, about volunteers scramble to preserve online data before government deleted it. I wrote about Donald Trump trying to eliminate AmeriCorps and all national service programs in 2018 and again in 2019.

I wrote in 2019 about The Trust Crisis, and how there was a growing number of nefarious actors trying to get the public to stop trusting national institutions and nonprofits. The silence was deafening.

Again, I was mostly alone. YOU were silent. The Points of Light was silent. The Association of Leaders in Volunteer Engagement (AL!VE) was silent. Other consultants regarding volunteer engagement and nonprofit management and Tech4Good were silent. You were not allies. And I haven’t forgotten that. Perhaps you all thought everything would be resolved and undone in four years with a new election, and in some ways, you were right – there was a pause in the madness. But it was a pause. I warned you it would be just temporary unless you spoke out. You stayed silent.

On election day last year, I told you that folks needed post-election reassurances from your nonprofit and gave you advice on what to say. I then gave you a strategy for looking at local election results and preparing to reach out to newly elected officials.

On inauguration day this year, I told you that your nonprofit WILL be targeted with misinformation and you needed to prepare. Then I told you why your social media should focus on volunteering as much as possible. And I told you that your Nonprofit CAN Resist. Here’s how.

Some nonprofits not only ignored the advice, they wrote that it was never more important to avoid controversy. I remain stunned and outraged by such advice.

Silence will not preserve your nonprofit nor protect those it serves. It will just delay actions that will harm both.

Stop being silent. Start your redemption by following the National Council of Nonprofits on LinkedIn. Follow their President and CEO on BlueSky. They are one of the strongest voices in our sector against what is happening now.

If your nonprofit is part of a national coalition, find out what advocacy they are doing, what legislation they may be talking about in that section of “updates from headquarters” that you have always skipped over in favor of the section on upcoming grant guidelines. You have every right to tell your donors and volunteers and clients about legislation that might affect them, and how that legislation might affect them, and the phone numbers of their elected officials.

Every US conference for nonprofits, whether for wildlife centers or theaters, domestic violence shelters or hospices, museums or food banks, needs to have sessions on how to address the current political landscape. And I don’t mean just about disappearing government funding.

I don’t know what else I can say, except that I am angry about doing so much of this by myself for YEARS. I paid a price for it, and maybe I will pay an even bigger one later, with being so public in my opposition. But let me be clear: your cowardice is going to cost us all. And your silence probably goes against core beliefs your nonprofit proudly states on its web site. No more silence. Otherwise, your silence will be interpreted as approval.