Category Archives: Community Relations/Outreach

Join me on Twitter Oct. 23 for a tweetchat!

On Tuesday, Oct. 23, from 1-2 p.m. New York City time (10 a.m. Oregon time), I’ll be leading the tweetchat on Twitter.

The tweetchat is focused on building and sustaining online communities for nonprofits, charities, schools, government programs and other mission-based initiatives, though some corporate folks frequently show up and share.

The focus of the chat tomorrow will be on cultivating leaders in online communities. A lively, information-rich online community rarely happens because of just one person answering questions, inviting and welcoming new members, facilitating discussions, regularly introducing new topics, etc. Rather, they happen because of a number of people taking on these roles, officially and unofficially. But how do you cultivate and keep such online leaders?

Participating in the tweetchat is simple: you log into Twitter, and then you click on the link or do a search on the term #commbuild on Twitter. All messages with the #commbuild tag will appear. Keep reloading the tweets and you will see all new messages. To respond, just choose a message and click on “Reply”. Be sure to put the tag #commbuild in your message, however, so everyone else can see it too!

The questions I’m going to be asking on this Tweetchat (subject to change!):

Q1 What is an online community leader, from your POV? Define who that would be. 
Q2 How do you recognize some1 emerging as an online community leader?
Q3 When do you move some1 from unofficial leadership to official (written task description, dates of commitment, etc.)
Q4 Have you ever made some1 an official community leader (facilitator, chat host, etc.) & regretted it? What happened/why?
Q5 Have some1 ever asked to be made an official community leader & you have had to say no? What happened/why?
Q6 Should community leaders have term expiration dates, or do you just keep them as long as they are around?
Q7 How do you recognize/reward community leaders for their contributions?

In addition to this being a terrific learning experience regarding how to cultivate community leaders in online communities, it’s also a great learning experience if you are new to Twitter or to tweetchats.

More about the #commbuild tweetchat events.

Why You SHOULD Separate Your Personal Life & Professional Life Online

This blog by Rosetta Thurman says you can’t separate your public and private lives online.

She’s wrong.

You can separate your public and private lives online – at least as much as you can offline. And, quite frankly, you should! She says it’s not cool to be two different people online. The reality is that, offline, you are at least two different people – and, in fact, you are probably a dozen different people. Offline, you already compartmentalize your life with regards to what information you share with others and what you do around certain people:

  • When you are with certain friends, you may talk mostly about sports, and when you are with different friends, you may talk about politics.
  • When you are at work, you might never bring up that you dress up for Renaissance faires.
  • There are people in your life that do not want to hear about your work. They either find it uninteresting or boring or too complicated to understand. So you don’t talk about your work with them. It’s not that your work is secret – it’s just not something you talk about with everyone.
  • When you are around your grandmother, you probably don’t use some of the colorful language you freely use with friends at a bar.

All those offline conversations and activities aren’t secret: it’s quite possible a co-worker is going to show up at a Renaissance faire and see you in costume. You may go to a conference and the speaker may turn out to be your socccer team coach, whom you had no idea was a lawyer specializing in risk management. But even when these worlds collide, they usually stay separate after the fact: your co-worker may greet you with “Forsooth, friend!” for a few weeks, you may be tempted to ask your soccer coach some legal questions after a game, but eventually, everyone will retreat to the roles in which they feel most comfortable.

Online, it’s no different:

  • You may have two Twitter accounts, one for your professional activities and one for your Star Trek convention activities. One account might allow anyone to see your tweets, even if they don’t follow you, and the other may require all followers to be approved.
  • On Facebook, you may have all of your Facebook friends in different lists (or, on GooglePlus, you may have all of your connections in different circles), and every time you post, you might include or exclude certain people or lists – you may target sports talk about your alma mater with other alumni, you may share your baby photos only with family, and you may exclude your in-laws from any of your political rants.
  • You may decide your Facebook account is only for real friends – that means you might be a LinkedIn connection of someone, but when you find that person on Facebook and try to connect, the person may refuse the connection. I’ve turned down friend requests from people on social networks I use primarily for personal reasons, and I’ve been turned down a few times by professional colleagues, who say that their Facebook account is to talk to family and close friends, not people they work with.
  • You may hide people you’ve friended online from your Facebook newsfeed, because you are fed up with all the cat photos or daily affirmations. You can still see news about them if you go to their pages, but you decide you really don’t need their religious comments daily.

The point: you are already being different people online – and you should be, just as you are offline!

Could a diligent person find absolutely everything you do online, despite these efforts and despite your online privacy settings? Absolutely! But outside of a stalker, that’s probably not going to happen; most of your professional colleagues will never know about your Lt. Uhura costume, because they aren’t ever going to stumble upon the Twitter feed you use specifically to talk about that. You aren’t going to bore your soccer teammates with online talk about the professional conference you attended, because they are going to unfriend you on Facebook if that’s all you’re going to talk about.

So, yes, you can separate your public and private lives online – at least as much as you can offline. And you should separate your public and private lives online, at least to a degree, just as you do offline, because not everyone wants to hear absolutely everything about you. Here’s how you do that:

  • Think of everything you post online as publishing. You are producing a publication – the same as a newsletter, a flier, a newspaper, a pamphlet, a holiday letter to friends, etc. – every time you create an online account and start posting information. When you post online, you should be thinking about who the audience is for that publication – you don’t write exactly the same letter to your grandmother than you do your boyfriend/girlfriend/spouse, do you? Then why try to have a one-size-fits-all message every time you post online?
  • If you associate or use your work email to create a social media account, then that account is part of your job, period. In fact, your company may require you to give up that account when you leave the company, since you associated it with your work email. If you want to use a social media account and not always be talking as an employee of a company, use a personal email to create or associate with that account.
  • You may say no to Facebook friends or Twitter followers. You have that right. Just always have an alternative to offer someone. For instance, I use LinkedIn to link to people I have worked with or whose work I am familiar with. Period. I do not link to people I haven’t worked with or whose work I am not familiar with – if I did, then LinkedIn would become a meaningless phone book. When someone I don’t know wants to friend me on LinkedIn, I encourage them to, instead, like my Facebook page.
  • If Facebook seems to be the place where all of the online activities of your personal friends, family and co-workers are intersecting – it’s the primary place you are interacting with people from all of those groups – then get all your contacts into lists, and be mindful every time you post. Should a political rant go to everyone, or should you exclude anyone you have coded as a co-worker? It’s a courtesy to not bombard your professional colleagues with baby photos, or to bombard your family and friends with your latest conference slideshow presentations, offline as well as on!
  • Consider creating a Facebook page for your professional life, rather than friending co-workers on Facebook. A page is different than a profile: with a page, anyone can “like” your page, but people that like your page can see only what you post to that page, as opposed to seeing what you share on your profile timeline (if you have set your privacy settings so that no friends can see that content).
  • Share personal things with your professional colleagues online via the online profile you’ve chosen primarily for professional activities only as much as you would offline in the office: would you pass around vacation photos at lunch? Would you invite all of your co-workers to your daughter’s wedding? Would you talk about the Renaissance faire in the break room? Would you tell your office mates about your new drummer boyfriend? It doesn’t mean you shouldn’t share personal things with professional colleagues and clients – I know that sharing my photos from my motorcycle trips has gone over quite well with co-workers and clients, and perhaps even contributed to their image of me as adventurous and outgoing (hence why I don’t share photos of myself in sweat pants, watching “Buffy” marathons, which is something I do as much, if not more, than motorcycle trips).

Can it get messy, can boundaries get blurred? Of course, just like it can offline when you’re rocking out at a concert and look over to see one of your clients in the audience, spell bound by your dancing abilities. Even if you aren’t violating any policies or doing anything illegal, your offline actions can have consequences. That’s life. A board member at a nonprofit where you volunteer may get angry at seeing you on the front page of the newspaper participating in a demonstration against something he or she supports – or seeing that you “liked” a political candidate on an online social network that he or she opposes. If you are not a spokesperson at your organization, and there’s no written policy against employees expressing political beliefs outside of the office, you should be as fine in the eyes of the organization regarding what you do online as what you do off.

Should you keep professional activities and personal activities absolutely, completely segregated? Of course NOT – clients, co-workers, and even potential employers, want to see some of your personality. Sharing photos from my personal life built a lot of bridges with my co-workers in Afghanistan once-upon-a-time.

What about creating accounts using pseudonyms? Or should you keep certain things about yourself off the Internet entirely? There is nothing at all unethical about this in certain circumstances: perhaps you are on a private online group for victims of domestic violence, because you are one yourself. Or you are an aid / humanitarian worker that visits ultra-conservative regions and would be in danger if people there knew you were gay. Perhaps you are a teacher that also writes fan fiction, and you aren’t sure all of the parents of your students would be able to separate you as a teacher from you as an author. In those cases, you have every right to use a pseudonym for certain online activities, or to not share certain information online at all.

Type your name into Google or Bing a couple of times a year and see what comes up – are you comfortable with an employer, or potential employer, or your neighbor, seeing the first 10 links to your name? If not, then start thinking more deliberately about your online behavior.

In short: once again, offline rules apply online. Be as mindful and deliberate online about information sharing as you are offline, tell the truth, just as you would in any printed publication, and you won’t worry about your integrity or image. And please – keep your online activities separate so I don’t have to see your baby’s potty training.

Chat with me on Twitter Oct. 2!

On Tuesday, Oct. 2, from 1-2 p.m. New York City time (10 a.m. Oregon time), I’ll be leading the tweetchat on Twitter.

The tweetchat is focused on building and sustaining online communities for nonprofits, charities, schools, government programs and other mission-based initiatives, though some corporate folks frequently show up and share.

The focus of the chat tomorrow will be on dealing with conflict among members of an online community.

This is a subject near and dear to my heart. I addressed it in this web page, Handling Online Criticism, which recently got quite a few mentions on Twitter. Just as criticism of an organization is inevitable on an online community, so is conflict among members. There’s no way to avoid it, but there are ways to address conflict that can help an organization maintain a reputation for being transparent and responsive, but without allowing someone to dominate a conversation and drown out others. How an organization handles online conflict speaks volumes about that organization, for weeks, months, and maybe even years to come.

Participating in the tweetchat is simple: you log into Twitter, and then you click on the link or do a search on the term #commbuild on Twitter. All messages with the #commbuild tag will appear. Keep reloading the tweets and you will see all new messages. To respond, just choose a message and click on “Reply”. Be sure to put the tag #commbuild in your message, however, so everyone else can see it too!

The questions I’m going to be asking on this Tweetchat (subject to change!):

Q1: Is conflict in an online community avoidable?
Q2: Is conflict on an online community ever healthy? Examples?
Q3: Have YOU ever been an instigator or participant in a lively conflict on an online community?
Q4: Do you include info about conflicts that happen on your community in staff meetings, or to your supervisor? Why/why not?
Q5: Do you have written rules on how to deal with conflict on your online community?
Q6: How long do you let conflict/debate go on on your online community?
Q7: Have you ever said no to calls by others to ban a member? Why?
Q8: When is it time to ask for a debate to stop?
Q9: Other tips for dealing with conflict online?

And regarding Q3: yes, I have been a participant in MANY lively conflicts in various online communities. Some of the experiences have actually been really gratifying: a problem that several people were experiencing got resolved, or minds got changed (this happened a few times in debates regarding virtual volunteering back in the 1990s). Some experiences have not been positive: I’ve lost respect for organizations and individuals who I felt were wanting to shut down debates because they didn’t like the opinions being expressed.

In addition to this being a terrific learning experience regarding how to handle conflict on an online community, it’s also a great learning experience if you are new to Twitter or to tweetchats.

More about the #commbuild tweetchat events.

POSTSCRIPT: Archive of this tweetchat.

theater as a community development/education tool – it takes more than artists

It’s been a few years now since, for my Master’s degree, I embarked on a year-long investigation of the non-artistic elements necessary for success in “Theater as a Tool for Development” initiatives. It’s a subject that remains a very big interest for me. I wish I had the time and resources to research it further!

There are numerous organizations using theater techniques as part of their community development / education activities all over the world – for instance, to educate children about a health issue – and there are also numerous initiatives, publications, web sites and individuals that promote and chronicle successes regarding live, in-person performance as an effective tool for development. Even in our current age saturated with multi-media, live, in-person performance/TfD is a popular and effective tool for education, outreach and capacity-building regarding a variety of development issues, such as HIV/AIDS prevention, domestic violence, evolving gender roles, or good sanitation practices

However, there is little information on what has to be in place before these techniques are used, excluding performer training, to better ensure that these techniques will be well-received by an audience/participants, and to better ensure that the desired outcomes will be generated. My research was meant to fill in a bit of that gap. And my conclusion? Without deliberate, thoughtful cultivation of support for and trust in such an initiative among staff at the lead agency, among partner organizations, and among those for whom the theater-for-development techniques will be used, and without clear definitions of what everyone expects from TfD activities, such efforts will fail, no matter how experienced or enthusiastic your artistic staff is. In fact, in one case I studied, not doing this groundwork before hand turned out to be deadly.

My project included a review of key literature on TfD, and semi-structured interviews with 12 TfD practitioners. You can read online:

If you have undertaken similar research – not about theater as a tool for development, but specifically what needs to happen before such activities take place in order for them to be successful, give me a shout.

Before you create that online profile… do you want to keep it?

Each time you create a profile on any service — Yahoo, Google, Facebook, Twitter, whatever – you have to use an email address for that profile.

Choose that email address carefully, because it could determine whether or not you get to keep that profile once you leave your organization or agency.

More and more, staff members across organizations – not just the marketing department – are creating online profiles and participating in online groups and social media as a part of their work. An organization’s IT staff might be participating on the TechSoup Community to talk about their approaches to choosing hardware or tools to ensure system security. An agency’s human resources staff may be on an online community for other HR managers, to discuss the latest legislation and court rulings affecting the workplace. An agency’s program director may be on Facebook and Twitter to interact with people participating the agency’s services, classes, whatever.

When that staff member leaves the organization or agency, the tech waters can get quite muddy over who owns those online profiles. Often, it’s not the content of the profile that determines who owns such – it’s what email address was used to register that profile.

If there is any chance you will want to keep any online profile after you leave an organization, don’t register that profile using your organization’s email address.

In an article by Society for Human Resource Management, entitled, Ownership of Social Media Accounts Should Be Clarified in Agreements, Jim Thomas, an attorney with Minor & Brown in Denver (whose No Funny Lawyers Blog has been listed as one of the top 25 U.S. business law blogs according to LexisNexis) offers advice regarding company ownership of employee online activities. He notes in that article:

The clearest case for employer ownership will be an employee who uses other employees to maintain his or her accounts,” Thomas stated. “Beyond that, indicators will be use of employer e-mail addresses, employer standardized or coordinated formats (this is what your page should look like) or approaches to social media (coordinated campaigns); employer-provided photos and/or content; employer-provided passwords or passwords that are shared with the employer; employees who are allowed to use employer computers to use social media during working hours. Not that any one of these or even all of them will be dispositive.

The best advice is to have frank conversations with your supervisor, and to get clear policies from senior management, regarding who owns employee social media activities, and how accounts will be handled if you depart the organization. And you will have to have more such conversations and agreements every time your supervisor or senior staff changes, if policies aren’t in writing.

Careful what you claim: the passions around identity

Racial and ethnic identity is complicated – and more powerful than you might think. Go to Spain and mistakenly call someone from the Basque region Spanish. Go to Wales or Scotland and mistakenly call someone English. Go to Afghanistan and make a statement that assumes everyone in the country is Pashtun. You will get a VERY passionate response that will show you just how powerful racial and ethnic identity can be.

I never really thought racial identify mattered to me, personally, until I realized what Caucasian meant – the term Caucasian race was created by a German philosopher, Christoph Meiners, in the late 1700s – he defined two racial divisions: Caucasians (“white and beautiful”) and Mongolians (“brown and ugly”).

And if that wasn’t enough to turn me off the term, then living in Europe was: no one there calls Europeans Caucasians. Not unless you are from the Caucasus Mountains.

So now, if I’m filling out the form, and instead of white or of European descent, the form says Caucasian, I choose other. ‘Cause I ain’t from the Caucasus Mountains. And no race is more beautiful than another.

I’ve wondered if, someday, choosing other in such situations is going to make someone think I’m trying to claim some ethnic minority status. I would never do that. In fact, if I ever raise the funds to do one of those DNA ethnic heritage tests, and anything other European shows up, I won’t claim it on any form – how could I claim a heritage when I was never raised in such, when it’s something I’ve no real knowledge of? THAT would be disingenuous, IMO.

In 1993, I worked with American Indians living in the San Francisco Bay area and Arizona, helping them to identify and develop projects they believed would help them economically. It was my first exposure to community development. A couple of people became lifelong friends. And one of the MANY things they taught me was this:

Never, ever claim American Indian heritage just because your family has always said a grandmother or great-grandmother or whatever was Cherokee.

If I heard this warning / complaint once, I heard it a dozen times.

(the groups I worked with also loathed the term Native American, hence my use of the term American Indian – always ask which is preferred)

I’ve never forgotten that lesson (and several others). And as a result, I’ve cautioned some friends who have made the I’m part Cherokee claim – don’t share it outside the family unless you can back it up, because eventually, you are going to get called on it.

All this has come to mind as I’ve watched Elizabeth Warren struggle over explaining the Cherokee heritage that her family claims. She believed the family stories were true, and she was proud of those stories. But she didn’t realize how common those claims are, and how, more often than not, they aren’t true – nor how much those false claims insult tribal members in the USA.

Family history is something most of us never question, that we accept whole-heartedly: why wouldn’t we believe the long-told story that a great-great-grandmother was born on a ship coming from Europe to the USA in the 1800s, or that a great-great-grandfather escaped slavery with the help of Harriet Tubman? It never dawns on you to ask for some kind of documentation, to engage in activities to prove whatever the claims are. And it never dawns on you that casually claiming something in your family heritage could eventually turn out not to be true and could cause you a very significant problem, even some controversy.

I hope this becomes a teachable moment: as much fun as family stories are, it’s a good idea to do some digging and get at least a bit of documentation before you share them outside your family. And unless you have some kind of proof that great-grandma was Cherokee, keep that legend to yourself.

And if you want to know if you really do have any family connection to an American Indian tribe, get busy tracing and documenting your lineage: get accurate names and birth places of grandparents and great-grandparents, and on and on, as far back as you can. Use ancestry.com for accurate birth/death records. Names and birth places on reservations will be clues to American Indian ancestry. Census records may also note your ancestors’ ethnicity. You may be able to find a family member that is listed on the census as a member of a tribe – and that means you will be able to get the name of tribe, the enrollment number, and the census number to prove your lineage. You have to get a state certified birth and death certificates of your enrolled ancestor for an official Certificate of Degree of Indian or Alaskan Native Blood from the Bureau of Indian Affairs.

mama jane.

I get a lot of emails from people who are not native English speakers, or have not had a lot of education in terms of written English.

That means I can’t immediately delete emails that are full of misspellings, ARE WRITTEN IN ALL CAPS, or that don’t make for easy reading – all of the criteria that most people use to screen out scammers and spammers. Instead, I have to read such emails carefully and make sure they aren’t really from a small NGO in a remote country. And even after reading such emails, I’m not always certain.

Here’s an example of the kind of emails I get:

hello
mama jane,
my name is youssuph 18,living in somaliland aka northern somalia .
iam highly interesred in your work n want to be like u in the future,but for now i want u to be our organisation advicer which we have accomoplish the legality of our organisation-we are waiting approval from the ministry
i ,could like to share your 2 decade experience ,
i LOVE your work mama jane.
it is sooooooooooo wonderful
i also could say WELCOME to somaliland .
mwaa jane craven

I’m guessing this person is at least somewhat for real – he got my name mostly right. I have no idea what he really wants – which is often the case when I get these kinds of emails.

But I write back, and see if I can’t direct the person to a local organization or online resource that could help them. And very often, it turns out that it’s a real person, writing from a real NGO.

I always appreciate it when the person doesn’t call me “Sir”. I much prefer mama jane.

And the world keeps getting smaller…

My Twitter Lists

One of the things I really like about Twitter is that I don’t have to follow absolutely everyone whose tweets I might be interested in reading at some point; I can put people and organizations on various lists, by subject matter, geography, whatever, and then check in with those lists as I like. I pick one or two of my lists a day, and then spend a few minutes going through the tweets of that list.

I make my Twitter lists public – anyone can see them. I’m also sharing them below – I thought you might like to see what they are, either to find someone you should be following, to subscribe to any of these lists or maybe to finally get you on Twitter at long last.

Afghanistan
People and organizations that tweet about Afghanistan. I’ll always care about Afghanistan…

Aid work & Dev
Organizations working development, aid and humanitarian response in developing/transitional countries.

CSR
Corporate social responsibility and social entrepreneurship, including pro bono help

Colleagues
My professional and volunteering colleagues (if you aren’t on this list, and we’ve worked together at some point in some way, and you are on Twitter, please let me know!)

español
Info & orgs in Spain & Latin America, or any site I follow that tweets in español, all related to some subject I follow (aid work and development, tech4good/ICT4D, tourism for good, CSR, FOSS, etc.)

FOSS
Free and Open Source Software (FOSS) – vendors, distributors, volunteers and advocates.

International NGOs
Major international non-governmental organizations I’m particularly interested in.

Nonprofit associations
City, state & regional nonprofit associations in the USA.

PNW
Portland, Oregon & Pacifc Northwest Tweeters I follow.

Tech4Good ICT4D
Also #nptech, apps for good. Organizations and individuals engaged in activities that use computer, software and Internet technology to help individuals, communities and the environment.

tourism4good
Organizations promoting tourism for good, or tourism for development.

Women & Girls Empowerment
Orgs & tweeters re women & girls empowerment/rights

Vol Research
Research regarding volunteerism and/or community engagement

Volunteerism non-English
Volunteer info & orgs that do not tweet English (but tweet in Spanish, French, Portuguese, or anything I can sorta kinda figure out)

For Volunteers
If you want to / are a volunteer. If you tweet about your volunteering activities, the things you do as a volunteer, contact me and let me know. If you are an organization focused primarily on volunteers (you have developed a web site or app to help people find volunteering opportunities, for instance), let me know.

Volunteer recruit/manage
For those that work with volunteers – for managers of volunteers, and for organizations that regularly tweet regarding their volunteers.

Volunteerism
Promoting or researching the concept of volunteers/community help.

If you want to be on any of these lists, please contact me. And if you are interested in the subjects I am, or want to know what I’m up to, I hope you will follow me on Twitter!

Nonprofits & NGOs: Get to Know a University

Nonprofits and non-governmental organizations (NGOs):

Do you know what community colleges, public universities and private universities are nearest your agency, geographically? And do any of the degrees or classes they offer relate to the mission of your organization in any way?

For instance,

  • If your organization provides counseling, have you investigated to see if the nearest college or university has a graduate degree program in psychology?
  • If your organization assists victims of domestic violence, have you investigated to see if the nearest college or university has a degree program in social work?
  • If you are focused on the environment in any way, have you investigated if the college or university offers any environment resource management-related courses?
  • If you work with people trying to start micro-enterprises, have you investigated to see if the college or university nearest you offers business management classes, or even an MBA?

Here’s why your organization needs to be able to answer these questions:

  • Your nonprofit or NGO has the real-world environment that college and university faculty and graduate students need for academic research and practical experience.
  • Higher ed institutions have the skills and knowledge your organization may need as well as probono consultants or researchers or on-loan staff.
  • Faculty at colleges and universities get contacted by the media, and if the story is going to be something related to your organization’s mission, they will refer those reporters to you as well.
  • Faculty may hear of funding opportunities that might be appropriate for your organization. 
  • Faculty may find themselves in a conversation with public officials or business leaders where they could recommend your organization’s work.

How can nonprofits and NGOs network with university faculty and get on their radar for potential partnerships?

  • Look at course offerings of college and universities, and identify the faculty teaching courses that relate to your organization’s work. Build a database of people you want to contact; phone numbers and email addresses for most of these folks will be easy to find online, either on the college or university’s web site or through a Google or Bing search.
  • Look to see if faculty with which you want to connect has a Twitter feed and, if so, and it’s regarding their work, follow such. Same for a Facebook profile or a GooglePlus profile. Get to know more about their work through their updates. If the person posts something that relates to your work, reply to a post.
  • Read something by that faculty member in an academic journal (you can get access to this through your local library) or other publication.
  • Add appropriate faculty to your press release distribution list.
  • Invite the faculty you have identified to your open houses and public events. Send a personalized invitation, noting exactly why you are inviting this person to such. 
  • Invite the faculty you have identified to a meeting at your organization set up just for that person, or even to lunch. Let them know about your organization’s in-house expertise. If you already have partnership ideas, propose them. If you don’t, talk about what the faculty member’s courses and research have in common with your organization, and say that you would love to collaborate in some way but you aren’t entirely sure how.

It’s an ongoing cultivation process. You are building relationships, and that won’t come from just an email, a phone call or meeting face-to-face once. Colleges and universities are a HUGE resource right in your backyard – not just as one-day student volunteers, but as potential program and funding partners. Don’t wait for them to find you – seek THEM out!

Look what partnerships with universities can lead to:

Western Kentucky University Entrepreneurship students working to revitalize downtown businesses

Why Your Organization Probably Doesn’t Need A Facebook Page

An excellent blog: Why Your Company Probably Doesn’t Need A Facebook Page

I completely agree. And I think it’s true for many nonprofits, NGOs, community agenices and other organizations as well.

Shocked? Don’t be. Facebook is a great, appropriate outreach / engagement tool for many organizations – and a complete waste of time for others, as this blog explores.

Consider this: maybe all of your volunteers are on Facebook – but they don’t want to mix their Facebook activities with their volunteering. Offline, I don’t always feel comfortable talking about what I do as a volunteer at work with colleagues, or when I’m socializing with friends – perhaps I feel the same way online.

Having a booth at the local county fair might be a great way to create awareness about whatever issue your nonprofit is concerned with, or as a way to recruit volunteers – and might be a complete waste of time for others.

Same for putting an ad in the local newspaper.

Same for doing a PSA on a local radio station.

Same for putting a billboard up on a highway.

How do you know which outreach or engagement tool is right for your organization? Through knowing your potential audiences, through observing online activities by other organizations similar to your organization or also serving a similar community, and through asking your current clients, donors and volunteers how they heard about your organization and how they do or don’t want to use social media with your organization. Through experimenting. Through trial and error.

That said, if you are on Facebook, and want to use Facebook as a way to learn about effective volunteer / community engagement, about nonprofit / NGO management, about aid and development, or about my work, I would love for you to like my Facebook page. But it’s worth noting that a LOT of my friends haven’t done this, because they don’t like mixing work and fun (and they see their Facebook activities as purely for fun).

And if you are on Twitter, and want to use it for those similar reasons, I would love for you to follow me on Twitter. But, again, a LOT of my friends haven’t done this, because they don’t like mixing work and fun (and they see their Twitter activities as purely for fun).

January 5, 2017 update

I still believe 90% of this blog – and the blogs I link to in this blog. My only change is this: your nonprofit does need a page on Facebook, just to “own” your organization’s online real estate – the name of your organization on Facebook. This will mean people can find you on Facebook –  yes, they are probably looking for you, and are angry when they cannot find you – and it will also prevent someone else from creating a page for your organization without your knowledge. But if you aren’t going to publish a status update on Facebook at least once a week, if you aren’t going to mark “like” on every single comment made on your status updates, if you aren’t going to respond to questions and criticisms made on your status updates, then say so: publish a status update that says your organization does not regularly update its Facebook status update, and the best way to know what your organization is up to is… what? Check the web site regularly? Follow you on Twitter instead? Also, publish your email address in that one-and-only status update, and note that it’s the best way to reach you. Finally, set your privacy settings so that no one can post on your Facebook page, and so that if anyone mentions your organization on their own Facebook status update it doesn’t show up on your page.