Category Archives: Community Relations/Outreach

Ugh – Slacktivism (I still don’t like it)

UNICEF Sweden has an image that’s floating around the Internet and causing quite a stir:

“Like us on Facebook, and we will vaccinate zero children against polio. We have nothing against likes, but vaccine costs money…”

It’s part of a fundraising and awareness campaign by UNICEF Sweden that includes this video  (subtitled in English). The point is a powerful one: “liking” something on Facebook, or sharing a status update, or retweeting something, often has no impact at all beyond a momentary “Oh, that’s sad” moment for the viewer. By itself, it does NOT create any real impact.

Danny Brown, a blogger and author, doesn’t like the campaign; he thinks slacktivism or slackervism campaigns – where a person is encouraged to “like” something on Facebook and feel like he or she has made a difference – are terrific.

As I’ve said before, I LOATHE slacktivism. As a consultant and researcher that works with nonprofits every day regarding community engagement and fundraising, I see again and again just what little return on investment the vast majority of nonprofits get for investing in such campaigns. I also see the endless posts by young people on YahooAnswers who believe this is all they have to do – like something or click on something – to make a difference, and don’t understand why they have to actually volunteer or donate something to actually support a cause. These campaigns imply that actually donating money, volunteering, writing a letter to a politician or turning out for a demonstration aren’t really necessary – just click “like” and we’ll solve domestic violence, homelessness, hunger animal abuse, and on and on! It’s a misconception that is growing – and it’s creating generations of people who don’t see the point of actually investing time or money.

I note in detail in this blog from 2010 why slacktivism does NOT generate donations or increased awareness for most nonprofits or causes – and the blog also notes nonprofits CAN (and do) use Facebook, Twitter and other social networking sites to create a real social marketing/health marketing campaign, with real impact (changed behavior, new awareness, etc.) – so I won’t repeat myself here.

And for those who want to accuse me of being a Luddite, or implying that the Internet isn’t an effective way to donate time and talent to a nonprofit, NGO, charity, etc. – I’ve been promoting virtual volunteering since the mid-1990s. Online action can have HUGE impact for a mission-based organization. But it takes more than just a “like” on Facebook. 

Also see: what ROI for online action really looks like.

Citizen journalism/crowd-sourcing gone wrong?

They are well-meaning people who have not considered the moral weight of what they’re doing.* This is vigilantism, and it’s only the illusion that what we do online is not as significant as what we do offline that allows this to go on. Imagine if people were standing around in Boston pointing fingers at people in photographs and (roughly) accusing them of terrorism…

Investigating these bombings is just not a job for “the crowd,” even if technology makes such collaboration possible. Even if we were to admit that Reddit was “more efficient” in processing the influx of media around the bombing, which would be a completely baseless speculation/stretch/defense, it still wouldn’t make sense to create a lawless space in which self-appointed citizens decide which other citizens have committed crimes. This would be at the top of any BuzzFeed list of the tried-and-true lessons of modern civilization. We have a legal system for a reason.

from “Hey Reddit, Enough Boston Bombing Vigilantism” by Alexis Madrigal, senior editor at The Atlantic, where he oversees the Technology channel.

On a related note, I’m trying to figure out how to incorporate this and related items into my page on folklore, rumors and urban myths interfering with development and aid/relief efforts, and government initiatives.

Social media is such a great thing… until it’s not.

TechSoup Digital Storytelling Challenge – Details Released

Beginning April 2, nonprofits, libraries and other mission-based organizations can participate in TechSoup’s interactive trainings to learn valuable production techniques for create your own video or audio story to share online – which you can use to then create your own story to enter the TechSoup Digital Storytelling challenge.

2013 Digital Storytelling Challenge Timeline

April 2: Digital Storytelling Launch / Submissions OPEN

April 4: Webinar: Creating a Culture of Storytelling (register)
April 9: Tweet Chat: Storytelling with Data
April 11: Webinar: How to Use Your Digital Story
April 16: Tweet Chat: Storytelling Around the World
April 17: Google+ Hangout: Meet the Judges!
April 18: Webinar: Digital Storytelling Tools and Methods
April 23: Tweet Chat: Storytelling and Social Sharing
April 24: Google+ Hangout: Winners’ Circle!

April 30: Submissions close at 11:59 p.m. Pacific time

May 1 – 15: Community and expert judging

May 28: Awards Gala live in San Francisco and streaming online!

How to Enter

  1. Create a short video (90 seconds max) or a five-imageslide show
  2. Upload video to YouTube or slide show to Flickr
  3. Submit to TechSoup by 11:59 p.m. Pacific time on April 30

Here’s complete details on the challenge and how to enter.

And if you want to discuss digital storytelling for nonprofits, libraries, schools, NGOs and other mission-based folks, join in the Digital Storytelling branch of the TechSoup Online Community Forum.

Everything old is new again, & again

People watching TV and writing about it online with their friends at the same time?!. Breathless buzz buzz buzz buzz buzz!!!

Am I talking about the Super Bowl last weekend, and so many people live tweeting it? Or the last episode of 30 Rock last week? Or the Olympics last year?

No – I’m talking about something that’s been happening for at least 30 years.

I’m talking about Usenet, a worldwide Internet discussion system that started in the early 1980s. Usenet was not only the initial Internet community – in the 1980s and 1990s, it was THE place for many of the most important public developments in the commercial/public Internet: it’s where Tim Berners-Lee announced the launch of the World Wide Web, where Linus Torvalds announced the Linux project, and where the creation of the Mosaic web browser was announced (and which revolutionized the Web by turning it into a graphical medium, rather than just text-based).

It was also the place where there were discussion groups – called newsgroups – for everything imaginable: volunteer firefighting, accounting, classic cars, computer repair, tent camping, hiking with your dog, nonprofit management, college football teams – and, indeed, television shows.

Yes, as early as the 1980s, many thousands of people all over the USA were gathering online with friends to talk in realtime about what they were watching on TV. While I didn’t write online during the X-Files in the 1990s, I fully admit to running to my computer as soon as an episode was over, to read what everyone thought and to share my own reactions. Usenet TV and entertainment-related communities fascinated me so much at the time that I ended up writing about them at my day job: about how members of the online communities for the X-Files, Xena, and other entertainment-focused newsgroups engaged in online volunteering & various charitable activities. That was in 1999.

There’s nothing really new about people live tweeting what they are seeing on TV, except that more people are doing it than were on newsgroups and that it’s being done on Twitter now.

And I bring this up because I keep finding articles and research that claims online volunteering or microvolunteering is new. It’s not. Helping people via the Internet, in ways large and small, is a practice that’s more than 30 years old, and just-show-up volunteering without a long-term commitment, which until recently was called episodic volunteering (and I called online versions of it byte-sized volunteering back in the 1990s) has also been around for decades.

We’re not in uncharted territory regarding volunteering or any human interaction online – so let’s embrace our past, learn from it, and give the true innovators, the real pioneers, their due! Rebranding practices and approaches is fine, but let’s not deny our past in the process – there are some great learnings from back in the day that could really help us not so make many missteps online now!

Also see:

What do NGOs understand that USA nonprofits don’t?

Last week, I got to be a part of the program for a group visiting Portland through the US State Department’s International Visitor Leadership Program (IVLP). It was the fourth time I’ve gotten to be a part of the program over the years – the first time was in Austin, Texas, back in the 1990s. This time, visitors were from Egypt, Afghanistan, Liberia, Tunisia, Latvia, Greece, Mexico, El Salvador, Morocco, South Africa, Cameroon, the Philippines, Ethiopia, and more.

Talking with leaders of NGOs from all over the world is incredibly energizing – for me, it feels like coming home. Many are stunned that I’ve been to their countries – or that I even know where their countries are, what language they speak there, etc., in contrast to so many people in the USA. I’m sorry to sound the snob, but my fellow citizens are notorious worldwide for our ignorance about the rest of the planet, and not even having a passport, and I’m proud to be in contrast to that stereotype.

(just last week, I had to explain to a very close friend what the European Union was – she’s a very intelligent person, but if none of the news outlets ever mention the EU, how would she know what it is?).

This time with the IVLP, I was part of a small group of members from the Northwest Oregon Volunteer Administrators Association (NOVAA); instead of a traditional workshop, we divided up and each spent time with three people, for 20 minutes, talking about volunteer engagement, and would switch to a new group every 20 minutes. It allowed me to get one-on-one time with more than half the NGO representatives, and that’s always delightful. Many of the problems they face regarding volunteer engagement are the same as anywhere: trouble mainitaining volunteer motivation, volunteers not finishing assignments, too many volunteers one day and not enough another, etc. I hope they found my references helpful – hard to address everything in just 20 minutes!

One moment for me that I particularly loved: how integral social media is for many of these NGOs in working with volunteers. I loved hearing about all the ways they recruit, interact with and support volunteers using various social media tools, reaching volunteers via their phones as much, if not more, than via their computers – all said that, for the most part, email is dead for their young volunteers (people under 40) altogether. These NGOs haven’t needed workshops or conferences to convince them these tools are valuable; they’ve seen their value immediately. When I told them just how many nonprofits here in the USA refuse to use Facebook, Twitter, or other social media tools to work with volunteers, about how, if nonprofits here do decide to use such, they often give social media responsibilities to interns and senior management stays away from such, and how often I’ve had hostile reactions to the tech practices that these NGOs, by contrast, have fully embraced, they were floored. And they laughed. A lot. And when I told them that, in Oregon, in the supposedly oh-so-tech-savvy Portland area, I have had women younger than me say, “Oh, I don’t have email, so send that to my husband’s/daughter’s address, and he/she will print it out for me to read,” their jaws dropped.

True, many of these NGOs aren’t recruiting ethnic minorities, religious minorities and other marginalized groups as volunteers in their countries – and don’t see why they should have to make volunteering more accessible to such. They don’t see who they might be leaving out as volunteers by totally abandoning offline recruitment and support methods. In short, their volunteer engagement is not perfect and needs to further modernized, especially in terms of being inclusive – but what they are doing in terms of leveraging networked technologies in recruiting, involving and supporting volunteers is far, far ahead of what most nonprofits are doing in the USA. And all I can say is: WELL DONE. And keep teaching me!

Another big emphasis for these NGOs in particular is involving young people as volunteers – young people who are unemployed or under-employed, people under 40 with some education but who cannot find jobs. These NGOs see volunteer engagement with young people as a way not only to build the skills of those young people so that they can get jobs – or even start their own businesses – but also to give these young people a sense of civic responsibility and community connection beyond protesting in the streets. I was happy to help address some of these ideas in my very limited conversations, and welcomed their online inquiries so I can send them to further resources.

And, finally, I apologize to the guys from West Africa who were offended I hadn’t been to any of their countries yet (I’m trying!), and if the guy from the Philippines does not send me the photo he took of myself and the guy from Afghanistan wearing the cowboy that he bought in Texas, with both of us making the “hook ’em horns” sign, I will be DEVASTATED.

POSTSCRIPT: Not devastated.

For more information about my training.

Also see:

No, I won’t post your jargon.

You wrote and wanted me to publish about your BIG ANNOUNCEMENT on my blog. And I didn’t respond yet. Let me do it here, now, on my blog:

I’m not going to post about your BIG ANNOUNCEMENT.

Most of the time, I’m not going to post about your BIG ANNOUNCEMENT because it’s just not that big. It doesn’t rock my world. I don’t see how it will rock the world of my blog readers. It might be marginally interesting, but unless it fits perfectly with the focus of my blog and it makes me at least a little bit giddy, I’m not using my blog to promote it.

But in addition to your BIG ANNOUNCEMENT not being that big, it’s also often full of jargon. And I loathe jargon. Like:

  • enterprise-class, software-as-a-service pre-arrival solution
  • two-tier enterprise resource planning
  • centralized equivalency determination information
  • a world-class eco-system of innovative, on-demand, customizable capacity-building resource programs
  • crowd-sourced on-demand microvolunteering

It’s bullying-by-jargon. It’s exclusionary. And in your effort to show off your jargon hipness, you are turning potential supporters AWAY.

Please, by all means, introduce the world to new words and concepts. English is a growing language. The definition of network in my beloved 1943 Webster’s Dictionary isn’t what the definition of that word is now, and that doesn’t bother me – it’s a good thing.

But why hide your BIG ANNOUNCEMENT behind jargon? Don’t write to impress me, or anyone else, with your command of the latest corporate marketing terms; write to be understood. Do that with language that welcomes me, that I can understand immediately, without having to use Wikipedia to figure out what you’re actually trying to say. Do that with language that will still be understood (and used) in five years.

If you use Microsoft Word, you may have seen the ‘Flesch reading ease’ score. Use it when you are wondering just how understandable a sentence or paragraph might be. It’s no magic formula – think of it as a rough estimate regarding how well you are writing, in terms of being understandable.

Also see this free guide: ‘How to write in plain English‘. It’s for a British audience, so the spellings won’t be quite the same as they are in the USA, but the principles are universal.

Hire me in 2013 – let me help make your organization even better!

Blunt headline, I know, but it gets the point across: I’m available as a trainer for your organization or conference, or for short-term consulting, for long-term consulting, and, for the perfect opportunity, full-time employment in 2013!

As a consultant, I specialize in training, advising, capacity-building services and strategy development for not-for-profit organizations (NPOs), non-governmental organizations (NGOs), civil society, grass roots organizations, and public sector agencies, including government offices and educational institutions (altogether, these organizations comprise the mission-based sector).

Capacity-building is always central to any training or consulting work I do. Capacity-building means giving people the skills, information and other resources to most effectively and efficiently address the organization’s mission, and to help the organization be attractive to new and continuing support from donors, volunteers, community leaders and the general public. My training and consulting goal is to build the capacities of employees, consultants and volunteers to successfully engage in communications and community involvement efforts long after I have moved on.

My consulting services are detailed here. I can deliver both onsite and online services. Also, I love to travel (especially internationally!).

In 2013, I would love to create or co-create an entire course as a part-time or full-time instructor at a college university within any program training nonprofit managers, social workers, MBA students, aid and humanitarian workers, etc. I am most interested, and, I think, most qualified, to teach courses relating to:

  • public relations (basic public relations functions, outreach to particular audiences, crisis communications, how to address misinformation / misunderstandings, how to deal with public criticism, etc.)
  • strategic communications (systematic planning and utilization of a variety of information flows, internal and external to an organization or program, to deliver a message and build credibility or a brand)
  • cross-platform media and electronic media (using traditional print, synchronous and asynchronous online / digital communications, and emerging digital technologies effectively, and integrating the use of all information flows)
  • public speaking
  • community engagement (involving community members as volunteers, from program supporters to advisers, and creating ways for the community to see the work of an organization firsthand)

Would I consider giving up the consulting life and working just one job, either as a full-time consultant for a year or a full-time, regular employee? Yes! In that regard, I am looking for opportunities to:

  • manage/direct a program at a nonprofit, university or government agency.

or

  • direct the marketing, public relations or other communications activities for a major project or program at a nonprofit, university or government agency – a corporation that matches my professional values.

I have a profile at LinkedIn, as well as details on my own web site about my professional activities. I’m also happy to share my CV with you; email me with your request. If you have any specific questions about my profile, feel free to contact me as well. References available upon request as well!

Looking forward to hearing from you! Questions welcomed!

mobile apps in nonprofit program & management work

Whenever I read about mobile apps (software applications to be used on smartphones or tablets) for nonprofits, the articles are almost always be about fundraising – about how to allow people to easily donate to an organization.

What I’m hungry for is information on how nonprofits are already using mobile apps in their program or management work.

I’ve blogged about this quest before, just last month, and posted about it on the TechSoup community forum, and the silence has been deafening. The impression I get is that there are far more ideas about how apps might help nonprofits, beyond allowing people to make donations from their smart phone, than there are actual app uses.

If you have information on employees, consultants or volunteers using mobile apps as a part of their work for nonprofits, NGOs, libraries, government agencies, or any mission-based organizations, pick your place to share your story over on the TechSoup community:

Also see this

The quest continues!

Striking a chord in 2012

My most popular blogs in 2012, based on visitor numbers, were all focused the points of view of volunteers:

  • I’m a Frustrated Volunteer, my confession at just how many of my blogs from the points of view of people that were trying to volunteer and weren’t able to were actually about my own attempts to volunteer since moving back to the USA in 2009. Got a lot of comments as well.
  • A missed opportunity with volunteers, which included this quote from a colleague (not me this time!!) about her volunteering experience at an un-named organization: “No one ever asked me for my name. They didn’t have a sign in sheet. They didn’t capture any of my information. And I have no idea what all this work that I did means to them.”
  • I’m a volunteer & you should just be GRATEFUL I’m here!, which quoted entitlement volunteers, those folks who think organizations should take ANY volunteer and whatever that volunteer offers, and simply be grateful for what they get, should not have standards, quality control or performance measurements when it comes to volunteers, and that to demand quality from volunteers is insulting.

I expected some defensive comments on these blogs, about how over-worked managers of volunteers are, about how they can’t be expected to respond somehow to every person that wants to volunteer or to ask volunteers about their experience, etc. That’s what usually happens when I try to talk about these subjects on online discussion groups for managers of volunteers. That didn’t happen (progress!), but the visitor numbers show that these blogs really did strike a chord!

Being a volunteer – or trying to volunteer – and talking to others volunteering or trying to volunteer, has taught me more about the essentials of volunteer engagement than any book, article or workshop!

I’m quite surprised that the blogs regarding the results of the volunteer management software survey that Rob Jackson (robjacksonconsulting.com) and I did this year didn’t get much more attention than they did – I fully expected the blogs about this survey to be the most popular of the year, but they weren’t! The purpose of the survey was to gather some basic data that might help organizations that involve volunteers to make better-informed decisions when choosing software, and to help software designers to understand the needs of those organizations. We also wanted to get a sense of what organizations were thinking about volunteer management software. I think we more than met those expectations! In addition to the main blog announcing the results in July 2012, there was also a blog about What’s so fabulous about software tools for volunteer management?, a blog about just how much managers of volunteers love spreadsheets, and a blog about What do volunteers do? The answer may surprise you, as reported by survey respondents, that turned out to be much more wide ranging than many volunteer management consultants and books would have you believe. In short, our survey provided a lot of in-depth information about not just software, but volunteer engagement in general.

In case you missed a blog this year: I’m retweeting two or three of my blogs a few times a week between now and the end of the year (follow jcravens42 for more!), and I’ve created this index of all my my blogs (indexed by date).

2012 isn’t over – I’ll be writing a few more entries in the waning days of the year. Stay tuned!

 

What mobile apps do you promote to clients, volunteers, supporters, staff?

The Center’s Internet & American Life Project tweeted out a link to a list of health-related mobile apps people have on their phones
(http://pewrsr.ch/UnJyt5).

 

It prompts me to ask this question: what mobile apps does your nonprofit, NGO, library, school or other mission-based organization encourage clients, volunteers, supporters, and/or staff to use? Or just simply recommend – and do you recommend it as a part of the goals of your mission or as a way to improve productivity/better communication with volunteers and staff?

 

For instance,

  • A nonprofit that promotes healthy habits/change of lifestyle to improve health might encourage use of the apps from the Pew list to its clients.
  • A nonprofit promoting alternatives to car travel might encourage the use of apps related to bus schedules or bike routes.
  • A homeless shelter might encourage use of apps related to bus schedules or health as well (a lot of people in the USA living on the streets have feature phones – such a phone from Tracfone costs just $20)
  • An agricultural-related initiative, such as a community garden or grow-your-own food program, promoting weather-related apps that might be particularly helpful to its constituents
  • A nonprofit live theatre might use or promote the use of the kinds of apps listed here:
    http://www.dialaphone.co.uk/blog/2010/11/06/top-10-theatre-mobile-apps/

What mobile apps might an organization with hundreds or thousands of volunteers, an organization that works with wildlife, an initiative promoting positive activities for girls, an animal shelter, a library, or any other nonprofit, NGO, library, school or government initiative want to promote to volunteers, staff, clients, or supporters?

 

You can answer here, but I’d really love it if you would answer over on TechSoup, where I originally asked this question:
http://forums.techsoup.org/cs/community/f/13/p/36558/124520.aspx