Category Archives: Community Relations/Outreach

Jayne in Kiev, Ukraine for all August & Sept.

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For all of August and September, I will be the SURGE Communications Officer in Kiev, Ukraine, and assist UNDP Ukraine and other UN country teams with the development and day-to-day implementation of communications and publication strategies. I’ll also monitor progress of the UN country teams response to the crises in Ukraine “with a view to influence the development agenda,” by helping with public and media outreach, to help people to understand the work and accomplishments of  UNDP in Ukraine. I’ll be helping to build the capacities of the staff to continue these communications activities long after I’ve gone.

Supposedly, I’ll get to work with various communications managers, staff of other UN Agencies, government officials, international and local media, multi-lateral and bi-lateral donors and civil society. According to the job description, I’ll be:

  • Planning and designing internal and external strategies for communications and outreach
  • Supervising the design and maintenance of the UNDP web site and intranets (and I hope other online activities as well)
  • Facilitating knowledge building and knowledge sharing
  • Etc.

That’s a tall order in two months, but I’m ready! I love getting to work in my first love: communications in development programs. I love designing and carrying out communications plans, but I also love building the capacity of people to communicate, to deliver effective messages, to anticipate issues, to be responsive, etc. My favorite work in Afghanistan, the last time I worked for the UN, was building public sector staff communications capacities in Afghanistan, something I squeezed in amid my primary responsibilities of writing and editing reports for various institutions, and I continue to do that capacity-building work with Afghan colleagues to this day, as an online volunteer. I’m so looking forward to getting to do this kind of work again!

I’m excited, I’m nervous, I’m thrilled, I’m scared – not of the political situation in Ukraine but of meeting the expectations of this job!

Of course, this has come at a cost: I was to present in Austin, Texas in September, to do a volunteer management training for AmeriCorps members in Portland, Oregon, to do a training back in my hometown of Henderson, Kentucky, and lots of personal plans. There were people I haven’t seen in many, many years, and people I was to meet onsite, face-to-face, that I’ve known only online, all lined up for August and September. That’s the cost of doing this type of short-term work overseas – it never happens at a convenient time. And, of course, I’m missing the very best time to be in Oregon – and will be missing my husband terribly.

The worst part, though, is Delta Airlines: I already have a roundtrip ticket booked with them for Germany, for a vacation with my husband. My Ukraine contract ends just three days before I was to arrive in Germany from the USA. You would think Delta would simply let me keep that ticket – already paid for – and then just not use the USA to Germany part, allowing me to simply buy a flight from Kiev to Frankfurt, and then using just the return ticket – again, it’s all already paid for. And you would be WRONG. Unless I fly out from the USA to Germany, I would pay almost $5000 for the flight back from Germany to the USA! If I don’t show up for the outbound flight, they will cancel my return ticket! So I have to fly all the way back to the USA from Ukraine, stay TWO days, and get right back on a plane for Europe. Can you believe it?!? There is no logic for this. None. None whatsoever.

Anyway, I’ll post updates about my work here and via my various online social network channels.

If you are or have been in Kiev, Ukraine, do drop me a line with any advice you have!

Reaching women in socially-conservative areas

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This was originally posted on my blog in October 2009

While I was in Afghanistan, I was notorious for kicking-back field reports that stated “the community was consulted” about this or that project, but that never said if the decision-making included any women. Sadly, the report writers often came back to me with a scowl and lots of excuses about why women weren’t included when “the community was consulted.”

When you work in humanitarian and development efforts, you must always be aware that talking to the official leadership of a community, a region, whatever, does not mean you are hearing about the needs of all citizens, such as minority populations or even majority populations — women. There are ways to seek out and include women in even socially-conservative areas so that they can be a part of decision-making.

A good example of this is an intervention in Egypt which used Egyptian women to reach other women regarding eye care, highlighted in a brief article by the Community Eye Health Journal. The successful strategy they employed was this:

  • The team undertaking the intervention held various meetings and presentations to establish a trusting relationship with local policy makers, local health authorities, local community leaders, local non-government organizations (NGOs), etc.
  • The team used this network to explain that women weren’t receiving eye care at the same rate as men, and that saving or restoring women’s sight benefits the whole family.
  • The team used this network to identify local women with previous experience in community development projects who could be trained to reach female community members in the intervention villages, as they would be able to enter homes and meet with women without coming into conflict with local cultural practices.
  • 42 women were trained over three days, and 30 were selected as “health visitors,”
  • The health visitors then visited 90 per cent of the population in the two intervention villages from March to December 2007.
  • During each visit, health visitors explained to women that saving or restoring their own sight would benefit the whole family. Each family received a variety of educational materials, including a calendar with illustrations relating to eye care and information on the importance of seeking eye care for the women in the household.

The result of training local women to do the outreach to other local women was a huge surge in the number of women receiving eye care as part of this intervention. And maybe something more: a change in the way the community viewed the value of its women? That wasn’t measured, unfortunately.

Of course, Egypt isn’t Afghanistan. Every country presents special challenges when it comes to reaching women regarding development interventions. But there’s always a way! Regardless of your role in humanitarian or development efforts, always make reaching women a priority.

What’s your advice?

See also:
Folklore, Rumors (or Rumours) and Urban Myths Interfering with Development and Aid/Relief Efforts, and Government Initiatives (and how these are overcome)
and
Building Staff Capacities to Communicate and Present (materials developed for Afghanistan).

Extreme poverty is not beautiful

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(a version of this blog first appeared in March 2009)

I was in a convoy heading to the Pansjir Valley in Afghanistan once upon a time, when a non-Afghan man in the back seat, a fellow aid/development worker, started talking to a colleague about how beautiful and simply the people lived in Afghanistan, how idyllic it was, how it was a shame to bring them aid and development if it meant they would have to give up their beautiful, simple life.

I wanted to stop the SUV, throw him out of it, and let him see how he liked living “simply” for a few weeks.

Being poor is NOT the same as living in extreme poverty.

Dolly Parton and my grandmother grew up poor in Tennessee and Kentucky, respectively: there was no money to buy new clothes when they were children and, often, their mothers made clothes from whatever they could find (such as used potato sacks), their families had to grow most of their food, their families didn’t have a car, etc. But they were resource rich: they could grow and raise their own food, they had access to free, clean drinking water, they had access to doctors for emergency medical care (though a long walk to such), the fathers lived at home most of the time rather than having to live far away for most of the year to send money home, the families never went hungry or suffered from extreme cold, and they had access to wood for the stoves in winter. They never had to sell any of their children in order to feed the rest of the family. There was no danger of a rival tribe or religious zealots or a mafia looking for money or revenge breaking down the door and killing everyone or taking all their animals. Yes, there were hardships: many babies died in infancy, many women died in childbirth, diseases and injuries that are curable/treatable now were deadly back then, many children had to work rather than go to school, people died young compared to today, etc. But often, there was freedom and time for children to play safely around their homes. The whole family could read by the time they were teens. Talk to people who grew up like this, and they will tell you stories of hardship, but also of laughter and family and dreams.

By contrast, there’s nothing at all beautiful about extreme poverty, especially in Afghanistan. Extreme poverty means a family that has no means to grow its own food and, therefore, starves without the means to purchase food or attain food aid. It means women who die in childbirth, and babies that die in infancy, at rates that far exceed most other places on Earth. It means children sold as child brides or slaves in order to raise money to feed the rest of the family for a few weeks. It means a life expectancy of around 40. It means having no resources to build a fire or cook food — if there was food to cook. It means few people, if anyone, in the family being able to read, which means less of a chance of accessing health care and food assistance that MAY be available. It means people dying by the thousands regularly from preventable diseases. It means being a repeated victim of criminals and having no protection or justice because there’s no money for the bribes the police or the militias require. It means absolutely no way, on one’s own, to ever improve life for the family. It means no freedom, no time and no safety to play or dream or plan. It means no control over your life at all.

I’ve never forgotten that guy’s comments. And what’s sad is that I heard it again just recently in a video by someone I consider a dear friend . That there can be any confusion between living off-the-grid and living in extreme poverty is astounding to me.

Want to help combat poverty? There no better organizations than these, IMO, to donate to, and to spend your time reading their field updates:

Also see:
*Another* Afghanistan Handicraft program? Really?

folklore / text messaging interfering with development, aid/relief & public health initiatives

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I’ve recently updated a resource I started back in 2004:

Folklore, Rumors (or Rumours) & Urban Myths Interfering with Development & Aid/Relief Efforts, & Government Initiatives (& how these are overcome)

Folklore, rumors (or rumours) and urban myths / urban legends often interfere with relief and development activities, and government initiatives, including public health initiatives — even bringing such to a grinding halt. They create ongoing misunderstandings among communities and cultures, prevent people from seeking help, encourage people to engage in unhealthy and even dangerous practices, cultivate mistrust of people and institutions, and have even lead to mobs of people attacking someone or others for no reason other than something they heard from a friend of a friend of a friend. And now, with cell phone text messaging and social media, it’s easier than ever to spread such misinformation.

This resource has examples of this happening – in developing countries but also in the USA – and how to prevent or address such. And I’ve had the opportunity to update it recently. It’s a project that I would love to devote more time to, but I really need that time funded.

Advice for hackathons / one-day tech events looking for projects to hack

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In a conversation with a friend participating in Myanmar’s first-ever hackathon to benefit causes or nonprofits, as well as reviewing recent, similar hackathons all over the world, and other one-day tech events for good like edit-a-thons, it seems to me that the easy elements of putting together these events is securing a space for the event and getting skilled volunteers for such, but the much harder part is identifying projects for these volunteers to work on.

I’m also wondering if any of these projects get evaluated six months or a year down the road, to see if the organization or cause that had an app or web site or database or whatever developed has benefited from the development. For instance – are these apps that are developed actually used six months later?

My favorite hackathon is Knowbility’s Accessibility Internet Rally, which brings together web developers, as volunteers to both learn accessible design techniques and then apply those techniques to building web sites for nonprofit organizations. It’s my favorite because the event is always so much fun, the volunteer web designers take the skills and knowledge they learn from the hackathon back to their workplaces, and the nonprofits still love their web sites many months later.

But it’s pretty easy to sell the idea to nonprofits of volunteer web designers re-creating their web sites. My review of hackathons and edit-a-thons shows that identifying other projects, like apps development, is MUCH more difficult. If you walk into a nonprofit and say, “Do you want an app to help you in your work?” most nonprofits won’t have an answer. Same if you say to most nonprofits, “What wikipedia pages do you wish had better info related to your organization’s mission?”

So I’ve been thinking: how can hackathon or edit-a-thon organizers identify projects or causes for the event? Here are some of my initial ideas. Please add more!

  1. Research nonprofits in your community, and get a sense of how many they are. If you are in a small town, you may want to make a list of every nonprofit in your town (which you can find on Guidestar) and then do some research to see which are active (do they have a web site? does the org’s name come up in a Google or Bing search? Can you find an email address for the org?). If you are in a large city, don’t be under the illusion that you can reach every one of them – even big cities with nonprofit associations cannot say that every nonprofit is a member.
  2. Ask organizers what nonprofits they work with in any way – as a volunteer, as the spouse of a volunteer, as an event participant, etc. In short, look for nonprofits where someone involved in your event already has a personnel connection.
  3. Review what apps previous hackathons elsewhere have created for nonprofits, or what edit-a-thon efforts have benefited nonprofits. Also see this very long list of apps that have been developed for specific nonprofits. Would such app development be appropriate for any nonprofits in your community, at least in theory?
  4. Meet with nonprofits more than once, and with as many different staff members as possible. Just sending an email announcing the event won’t be enough to get nonprofits interested in participating. Sit down with nonprofit representatives face-to-face and speak in non-tech language as much as possible. And remember that different staff members will have different ideas for needs – for instance, here is a list of apps I envisioned that managers of volunteers might want/need.
  5. Don’t meet with any nonprofit that you haven’t gotten to know via its web site – you want to already have an idea of what the nonprofit does, whom it serves, its mission, etc. You may want to do a mapping exercise with the nonprofit regarding how it reaches and serves clients, to identify ways an app or database might help. When asking them what their biggest challenges are, you might want to add “except for fundraising” because fundraising will almost always be the #1 challenge for every nonprofit, and most participants in hackathons want to work on projects related to nonprofit missions/programs, rather than fundraising (at least that’s my experience).
  6. Have a list, in writing, of what a nonprofit would be committing to if they decide to participate. What are the dates and times nonprofit staff would need to meet with organizers and to be onsite at the event? How many hours do you estimate their participation will require? What are your expectations of the nonprofit after the event in terms of evaluating whatever is developed as a result of your event?
  7. If you want to create a smart phone app, have data to show nonprofits that demonstrates that a significant number of potential volunteers, potential clients, and current volunteers and clients, have smart phones. If you cannot prove this, most nonprofits are not going to be interested in investing in smart phone app development.

Those are some of my ideas. What are yours? Share them in the comments here on my blog, or on this thread on TechSoup.

rampant misinformation online re: Mumbai (from the archives)

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This blog originally appeared on a different blog host on 28 November 2008. If any URL does not work, type it into archive.org to see if there is an archived version there. For more information about why I am republishing these old blogs, scroll down to the bottom of this blog entry.

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I’m intensely interested in how rumors and myth derail humanitarian efforts — or affect our understanding of various events, both current and historical. So yesterday, as I watched CNN reporters trumpet again and again how easy it was for “ordinary people” to find and disseminate information regarding the Mumbai attacks via various Internet tools such as blogs and Twitter, as well as cell phone text messaging, I wondered how long it would be before CNN started reporting unverified items from these Internet sources and ended up repeating things that would turn out not at all to be true.

I think it took approximately 15 minutes after that thought before a reporter started retracting some of the things being reported online that CNN had repeated. Suddenly, cyberspace wasn’t such a great example of “citizen journalism” after all.

In CNN’s own story about this online phenomenon today, they admit that a vast number of the posts on Twitter amounted to unsubstantiated rumors and wild inaccuracies. As blogger Tim Mallon put it, “far from being a crowd-sourced version of the news it (Twitter) was actually an incoherent, rumour-fueled mob operating in a mad echo chamber of tweets, re-tweets and re-re-tweets… During the hour or so I followed on Twitter there were wildly differing estimates of the numbers killed and injured – ranging up to 1,000.”

Amy Gahran has posted Responsible Tweeting: Mumbai Provides Teachable Moment that includes four excellent tips for people who want to micro-blog the news as it happens. It emphasizes checking sources and correcting information that you have found out is incorrect, and cautions journalists to remember that everything you read on the Internet or your cell phone isn’t necessarily true (how sad that they even have to be reminded…)

Sometimes misinformation is bad, or even worse, than no information at all. As with any communications tool, when it comes to instant networking tools like blogs, Twitter, and cell phones, use with caution. And TV journalists — please re-read your journalism 101 text books.

Why I’ve republished this old blog:

I have long been passionate about debunking urban legends, and that I’m very concerned at how easy online and phone-based tools, from email to Twitter, are making it to promote rumors and myths. Five to 10 years ago, I was blogging on this subject regularly. The web host where I published these blogs is long gone, and I’m now trying to find my many blogs on the subject of how folklore, rumors (or rumours) and urban myths Interfere with development work, aid/relief efforts and community health initiatives, so I can republish them here. I’ll be publishing one or two of these every Saturday until they are all back online.

 

Myths aren’t just annoying – they promote hatred

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I have long been passionate about debunking urban legends, and that I’m very concerned at how easy online and phone-based tools, from email to Twitter, are making it to promote rumors and myths. Five to 10 years ago, I was blogging on this subject regularly. The web host where I published these blogs is long gone, and I’m now trying to find my many blogs on the subject of how folklore, rumors (or rumours) and urban myths Interfere with development work, aid/relief efforts and community health initiatives, so I can republish them here. I’ll be publishing these every Saturday until they are all back online. 

This blog originally appeared on a different blog host on 13. August 2009.

myths aren’t just annoying – they promote hatred

I worked in Afghanistan for six months in 2007, and I maintain a lot of contacts there. One of them forwards emails to several people, including me, regarding warnings or calls for protests, and all of them have been urban legends — not one has been true. The latest was this:

In the business area of MID TOWN MAN HATTAN in New York a new BAR is opened in the name of APPLE MECCA which is familiar to KAABA MAKKAH. This bar will be used for supply of Wine and Drinks. The Muslims of New York are pressurizing Government of USA not open this BAR.

Accompanying this myth is a purported photo of the “bar” — here’s an example.

Ofcourse this is all a lie. The picture is not real. It is a doctored image of the Apple Computer store on Fifth Avenue in New York City (which, indeed, has a bar — a genius bar — where knowledge, rather than wine and beer, is served). It is a clear block, not a black box, and is not at all a rendering of the holy Ka’ba. But many people forward the message via their phones or computers to all their friends and relatives, and they not only keep the lie alive, they also generate hatred and misunderstanding by Muslims against the West.

In the USA, we have a variety of online resources that debunk myths and rumors, such as the Straight Dope column by Cecil Adams, truthorfiction.com, President Obama’s Reality Check, and the popular but politically-framed snopes.com. Are there any efforts in Arab-speaking countries and countries with large numbers of Muslims that are actively, engaging in myth-busting? If you know of such, please contact me. If not — please, someone, get busy!

Volunteer groups leading to financial donation/sponsorships?

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I’ve had an incredibly busy three weeks, preparing for, and then delivering, four trainings – two in Kentucky and two in Portland. Topics ranged from communications for small nonprofits (More Donors, More Volunteers and More Awareness: Doing It All With Better Outreach) in my home town of Henderson, Kentucky (more than 70 people attending – INCLUDING MY MOTHER) to a panel discussion regarding building relationships with current and potential even partners, part of the Arts Festival Conference 2013 in Louisville – which I was invited to partly because of this article I wrote in 2003 regarding finding sponsors (scroll down on the page to find it) and two all-day, intensive workshops on volunteer engagement essentials for AmeriCorps members serving in Oregon, hosted by Oregon Volunteers.

But I’m blogging today in particular about the presentation in Louisville, which was organized by ZAPP® / Western States Arts Federation (WESTAF).

There was an audible gasp from the audience when I suggested that a great way to build a relationship with potential sponsors  is to create volunteering opportunities for the employees of the company that festival organizers are targeting as a potential sponsor. People came up afterwards to ask, “Really?!”

Really.

There are many companies that are hungry to do something for communities and nonprofits beyond just buying a table at an event or having their name above the title of the event (“Acme Anvils Presents…”). Tell a company that 10, or 50 or even 100 employees could be involved in a one-day, just-show-up volunteering event and that company may very well ask you where to send the sponsorship check! And it seems to me that arts festivals present a terrific opportunity for this: event set up volunteers, tear-down volunteers, runners during the event, weather monitors, amateur photographers, tweeters and more.

True, Creating One-Time, Short-Term Group Volunteering Activities is not easy. But it’s an idea worth exploring if your event or program is in need of donors / sponsors.

How do I know? Because I’ve worked at a Fortune 500 company, directing its philanthropic activities, and I talk regularly with people who work at companies in the marketing or HR departments and do similar work. They love it when nonprofits don’t just come to them and say, “We need money – please give us some.” They like to hear about why the event or organization is important to the entire community, the real difference it makes, and how they can have a deeper connection than just a sponsorship check. They are being asked by employees for group volunteering events, and many companies see such events as ways:

  • to build employee cohesion
  • to allow people from different departments to work together in ways they never could in the work place
  • to allow employees to show talents and leadership abilities that haven’t been noticed in the work place
  • to give employees something fun to do

I also advised attendees to build a relationship with potential sponsors before ever asking for money: the first time they hear from you should NOT be when you ask for a sponsorship. Let them know about your events, let them know about your volunteering activities and invite them to participate, invite them to an open house – just meet to say “Hi, here’s what we do and wanted you to know. Tell us about YOU!”

I also talked at length about how arts festivals add incredible value to a community. Think about what people are looking for in a place to live: good schools, safe places, and LOTS TO DO, like farmer’s markets and festivals of any kind. Arts festivals – and arts activities of any kind (dance companies, live theatre productions, museums) add tremendous value to a community. Employers want to attract fantastic employees, and they OFTEN talk about community characteristics, including arts-related events and programs, to entice candidates to move or stay. So in making a pitch to a sponsor, talk about your organization’s value to the community – are you bringing a benefit to that company’s employees? THEN SAY SO.

Also see:

Creating One-Time, Short-Term Group Volunteering Activities
Details on not just what groups of volunteers can do in a two-hour, half-day or all-day event, but also just how much an organization or program will need to do to prepare a site for group volunteering. It’s an expensive, time-consuming endeavor – are you ready? Is it worth it?

Short-term Assignments for Tech Volunteers
There are a variety of ways for mission-based organizations to involve volunteers to help with short-term projects relating to computers and the Internet, and short-term assignments are what are sought after most by potential “tech” volunteers. But there is a disconnect: most organizations have trouble identifying such short-term projects. This is a list of short-term projects for “tech” volunteers — assignments that might takes days, weeks or just a couple of months to complete.

One(-ish) Day “Tech” Activities for Volunteers
Volunteers are getting together for intense, one-day events, or events of just a few days, to build web pages, to write code, to edit Wikipedia pages, and more. These are gatherings of onsite volunteers, where everyone is in one location, together, to do an online-related project in one day, or a few days. It’s a form of episodic volunteering, because volunteers don’t have to make an ongoing commitment – they can come to the event, contribute their services, and then leave and never volunteer again. Because computers are involved, these events are sometimes called hackathons, even if coding isn’t involved. This page provides advice on how to put together a one-day event, or just-a-few-days-of activity, for a group of tech volunteers onsite, working together, for a nonprofit, non-governmental organization (NGO), community-focused government program, school or other mission-based organization – or association of such.

Article by me from 2003 re: Finding Sponsors (scroll down on the page to find it)

Don’t Just Ask for Money!
Something much more should happen if someone clicks on your web site’s “Help Us” link than a message that asks only for money.

Subscribe to these Twitter lists – or recommend additions

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I maintain several public Twitter lists – lists of people and organizations that regularly tweet about subjects of interest to me. My lists are public, so that others can subscribe to such, or pick out which accounts they want to follow.

Four lists that I would love to get additions for:

Tech4Good ICT4D – a list of people and organizations that regularly tweet regarding computers and the Internet used to help people, communities and the environment. A lot of this list was built following the tags #tech4good #nptech, apps for good, etc.

Volunteerism non-English – a list of non-English Tweeters re: volunteerism, volunteers, etc. I’m particularly interested in sites tweeting volunteerism-related info in Spanish or French.

Public Health – A list of government agencies, nonprofits, NGOs and others tweeting about public health initiatives.

CSR – Corporations that tweet about their philanthropic and social responsibility activities, and people and organizations that tweet regarding corporate social responsibility.

Follow me on Twitter: @jcravens42