Category Archives: Community Relations/Outreach

A PR disaster that has me outraged

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Which is worse: founding a company and giving it a name without doing any check on the name or phrase, and then finding out later that the name is associated with a horrible time in history and is deeply hurtful to many people, OR, knowing the name is associated with a horrible time in history and is deeply hurtful to many people and using it anyway?

I really can’t decide.

I know I’m late to the outcry over the reprehensible public relations firm founders in Austin, Texas who decided to call their company Strange Fruit PR – they recently changed the name to something else, after the outcry over the last 48 hours. But I only just found out about it today, and I have to comment. I have to.

When I thought this was a case of people naming a company without doing any background check, I was nonetheless outraged. Trembling with outrage, in fact. One of the things any public relations person knows is that, before you name any project, initiative, program, company, WHATEVER, you research what the name, phrase and any acronyms might already mean. You type it into Google and Bing and Wikipedia. Then you type in the name again along with words like racist and sexist and criminal and scam, just to see what comes up. You get a group of employees or volunteers or clients together and ask them their reaction to the name. If these two people hadn’t done all of the aforementioned, how in the WORLD were they in the public relations business?!

But it turns out the founders of Strange Fruit PR knew exactly what the name meant – and still used it for TWO years. They dismissed the people that brought up the inappropriateness of the name to them. It was only after a recent and widespread outcry online that they decided to change their name.

Here’s what the founders of this PR firm learned when they looked up the name online, and they still chose the name for their company: Strange Fruit means lynched Black Americans hanging from trees. It’s the title of a song made famous after it was recorded by Billie Holiday.

They knew that, and still chose to name their company “Strange Fruit PR.”

And then there is this non-apology from the founders of this PR company – note that they are not apologizing for their mistake but, rather, that you might have been offended.

We sincerely apologize to those offended by the former name of our firm. As of today, we have renamed our firm to Perennial Public Relations. We have always prided ourselves as open-minded individuals and we remain committed to serving our clientele and community. In no way did we ever intend for the name of our firm to offend nor infer any implication of racism. We are grateful for and appreciate the ongoing support of our clients and community.

Cringe-worthy, I know. I shuddered the first time I read it.

I’m a PR consultant. Here’s the apology that this firm should have written:

We sincerely apologize for the profoundly inappropriate name we have been using for our firm. There is no excuse for our choosing that name, let alone using it for as long as we did. It should not have taken this national outcry for us to change our name – we should never have named it that in the first place. While we can assure everyone that we did not choose the name to imply any support of racism or for one of the darkest periods of our nation’s history, to offer any explanation as to why we chose that name would contribute to the perception so many people now have of us: that we are thoughtless and uncaring. And that perception is, at this point, justified.

We have a great deal of work to do: to continue to provide quality services to our clients, to repair our reputation, and most importantly, to educate ourselves about racial and historical sensitivities and to demonstrate that we have learned, and that we do care, deeply, about all people. We welcome your contributions to help us on this journey.

We are so grateful for and appreciate the ongoing support of our clientele and community. Thank you.

And then this agency should call every organization in Austin, Texas that addresses racial inequalities or black American culture, apologize, and ask each if they would be willing to meet and help this agency start its journey to reconciliation, realization and forgiveness. And it should regularly blog about that journey.

Followup: an example of how to apologize.

Also see:

guide to social media emergency management analytics

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Need a guide to social media emergency management analytics? Humanity Road just published one.

“Emergency Management is a mature field of study but Social Media Analytics is still in its infancy and navigating this field requires an understanding of the opportunities it presents. We are publishing this guide as a helpful tool for emergency managers and decision makers to help them identify and discuss relevant questions in planning their SMEM response. One example of key lessons to include in your own SMEM plan is establishing a baseline for communications activity in your area of operation.”

“We outline two types of application of social media analytics: one as postdisaster assessment and research which aggregates and analyzes data for statistical trending and strategic planning purposes, and the other conducted at the onset, during disaster response, and during recovery phases for rapid assessment and response focused on tactical execution. In general, this guidebook is meant for the latter, although the principles apply to both.”

I’ve been reviewing this for the last few minutes, and it seems absolutely RIGHT ON. Great stuff here – real-world advice, not just theory.

coyote1Have you read this report? Have a comment about this report or about using social media in community emergencies? Comment below!

MLK words for what’s happening in Ferguson, Missouri, USA

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“I’m absolutely convinced that a riot merely intensifies the fears of the white community while relieving the guilt. And I feel that we must always work with an effective, powerful weapon and method that brings about tangible results. But it is not enough for me to stand before you tonight and condemn riots. It would be morally irresponsible for me to do that without, at the same time, condemning the contingent, intolerable conditions that exist in our society. These conditions are the things that cause individuals to feel that they have no other alternative than to engage in violent rebellions to get attention. And I must say tonight that a riot is the language of the unheard.”

Speech by Rev. Martin Luther King, Jr., Grosse Pointe High School, March 14, 1968

Communication for Development (C4D): Addressing Ebola

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The United Nations Children’s Fund (UNICEF) Communication for Development (C4D) web site section shares information and materials any initiative can use to help educate individuals and communities about how to prevent the spread of the Ebola virus and how to care for those already affected.

Materials include:

  • Fact Sheets – For example, key messages, brochures with facts, and slide presentations.
  • Visual materials like a poster of signs and symptoms and a flip chart for health communicators.
  • Audio materials like songs and public service announcement (PSA) spots.
  • Training materials.
  • Guidelines for community volunteers.
  • Planning Documents – For example, a West and Central Africa (WCARO) strategy framework model.
  • Other Tools – the Behaviour Change Communication In Emergencies:  A Toolkit; Essentials for Excellence – Research, Monitoring and Evaluating Strategic Communication; and the UNICEF Cholera Toolkit.

The Communications Initiative also is compiling information from a range of organizations regarding how to address communications challenges regarding Ebola. It’s updated frequently, and it’s a must-read for any development communications or public health communications specialist.

Also see my own resource, Folklore, Rumors (or Rumours) & Urban Myths Interfering with Development & Aid/Relief Efforts, & Government Initiatives (& how these are overcome).

Red Cross (IFRC) using text messaging to educate re: Ebola

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In an effort to contain Ebola, the International Federation of Red Cross and Red Crescent Societies (IFRC) has teamed up with local cellphone provider Airtel and the Sierra Leonean government to send health reminders via text message. 

Text messaging can be the best way to get crucial information to people in a country where only 9 percent have cellular Internet access. However, the use of text messaging to respond to a humanitarian crisis or as part of a development initiative is nothing new – this just the latest example of using cell phones (not just smart phones) in humanitarian response (it’s a tool that’s been used since the 90s, believe it or not!). 

Oct 15 deadline for apps to facilitate dialogue, prevent conflict

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PEACEapp is a global competition to promote digital games and gamified apps as venues for cultural dialogue and conflict management.

Have you already developed a game or app like this? You could win $5000 in recognition for your work. Do you have an idea or a prototype for a PEACEapp? You could win expert mentorship to support its development.

The PEACEapp global competition organized by the United Nations Alliance of Civilizations and the United Nations Development Program in collaboration with Build Up to promote digital games and gamified apps as venues for cultural dialogue and conflict management. Additional partners of PEACEapp include GamesForChange and the Institute for Economics and Peace.

The competition is open to three kinds of entries: (i) digital games and gamified apps developed purposefully for this competition; (ii) already existing digital games, and (iii) creative re-purposing of existing digital games to meet the aim of PEACEapp.

The competition will consider entries at all stages of development – from prototypes to fully developed. PEACEapp’s international jury will select five winning entries: three that are fully functioning and two that are in development. The three fully functioning games or apps will receive an award of USD$5,000 each. The two in development will receive mentorship from expert partners. In addition, one member of each award-winning team (completed or in development) will be invited (all travel costs covered) to the Build Peace conference (Cyprus, April 2015) to share their product with conference participants.

The deadline for applications is October 15, 2014. Winners will be announced by November 30, 2014.

And on a related note: I am looking for examples of using social media to promote respect, tolerance, reconciliation.

Using social media to promote respect, tolerance, reconciliation?

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The Center for Disease Control in the USA uses a special Twitter account, @CDCSTD, to help people” to be safer and healthier by the prevention of STDs and their complications.”

The initiative @EverydaySexism uses Twitter to create awareness about the every day harassment and sexism that women experience. This organization does this both via its own tweets and using this hashtag, #everydaysexism, which they encourage others to use with their own tweets; they monitor use of this hastag and, often, retweet messages using it.

These are two examples of organizations using social media – Twitter, specifically – as a part of their program delivery. They aren’t using Twitter to point to a press release or provide updates on programs; Twitter IS the program delivery or, at least, part of it.

I’m looking for examples of organizations using Twitter, Facebook, even just simple, old-fashioned text messaging, to promote:

  • tolerance
  • respect
  • reconciliation

And to counter:

  • bigotry
  • prejudice
  • inequality
  • misperceptions and misconceptions about a particular group of people or different people

I’m not looking for just organizations that are promoting tolerance, respect or reconciliation among different groups; I’m looking for examples on Twitter or Facebook of organizations actually using social media as a way to build tolerance, respect and/or reconciliation – they are sending out messages that somehow encourage two groups that have previously been or are currently in conflict to respect each other, for instance.

I’m going to be gobsmacked if some organization somewhere in the world isn’t trying this…

Call for Papers : Social Media Adoption, Utilization & Consequences in Nonprofit Sector

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Call for Proposals, Special Issue on: Social Media Adoption, Utilization, and Consequences in the Nonprofit Sector, International Journal of Public Administration in the Digital Age (IJPADA)

Paper Proposal Submission Deadline: December 1, 2014

Guest Editors: Dr. Hugo Asencio and Dr. Rui Sun (California State University, Dominguez Hills, USA)

As a group of internet-based applications, social media (Web 2.0 technologies) allow individuals to create, update, and exchange content. They also help facilitate the development of social networks in an interactive way. Compared to traditional websites (Web 1.0 technologies), given their stakeholder engagement, community building, and mobilization potential, social media can better help nonprofits accomplish their goals and fulfill their missions. Given the dearth of empirical evidence available, systematic investigations are needed to better understand social media adoption, utilization, and consequences in the nonprofit sector.

Objectives of the Special Issue:
This special issue seeks to contribute to the discourse among researchers and practitioners on the antecedents and consequences of social media adoption and utilization in the nonprofit sector. That is, what are the internal and external environmental factors that affect social media adoption and utilization in nonprofits? What are the impacts of social media adoption and implementation both within and outside nonprofit organizations? Quantitative cross-sectional or longitudinal studies using secondary data or original surveys are preferred. Qualitative multi-case or mixed-methods studies are also welcomed.

The editors invite systematic investigations on social media adoption and utilization in nonprofits providing services in areas, such as: education, healthcare, social services, environmental protection, advocacy, public awareness, human and civil rights, and so forth. Cross-country comparative studies are also welcomed.

Recommended Topics:
Topics to be discussed in this special issue include, but are not limited to the following:

  • Internal, external environmental factors and social media adoption
  • Internal, external environmental factors and social media use
  • Social media use and marketing
  • Social media use and communications
  • Social media use and fundraising
  • Social media use and volunteering
  • Social media use and advocacy
  • Social media use and civic engagement
  • Social media use and organizational learning
  • Social media use and organizational capacity
  • Social media use and collaboration
  • Social media use and performance evaluation
  • Social media use and collaborative governance

Submission Procedure:
Interested authors are invited to submit paper proposals (500 words) for this special issue by December 1, 2014. All paper submissions must be original and may not be under review by another publication. INTERESTED AUTHORS SHOULD CONSULT THE JOURNAL’S GUIDELINES FOR MANUSCRIPT SUBMISSIONS at

http://www.igi-global.com/Files/AuthorEditor/guidelinessubmission.pdf.

All submitted papers will be reviewed on a double-blind, peer review basis. Papers must follow APA style for reference citations.

About the International Journal of Public Administration in the Digital Age (IJPADA):
Created in 2014, IJPADA is an international journal that examines the impact of public administration and information technology (IT) in developed and developing countries. Original research papers published in IJPADA focus on the impact of new and innovative technologies on improving public service delivery in public and nonprofit organizations. This journal will also provide case studies examining technology innovations in specific countries. The editor invites author(s) to submit original research papers that examine important issues in public administration and information technology.

This journal is an official publication of the Information Resources Management Association

Editor-in-Chief: Dr. Christopher G. Reddick (The University of Texas at San Antonio, USA)

Published: Quarterly (both in Print and Electronic form)

IJPADA is published by IGI Global (formerly Idea Group Inc.), publisher of the “Information Science Reference” (formerly Idea Group Reference), “Medical Information Science Reference”, “Business Science Reference”, and “Engineering Science Reference” imprints. For additional information regarding the publisher, please visit www.igi-global.com.

Important Dates:
December 1, 2014: Paper Proposal Submission Deadline (500 words)
December 15, 2014: Proposal Acceptance Notification
May 1, 2015: Full Paper Submission
July 1, 2015: Peer Review Results
September 1, 2015: Final Chapter Submission
September 15, 2015: Final Acceptance Notification

Inquiries and paper proposals should be forwarded electronically to Dr. Hugo Asencio (hasencio@csudh.edu) or Dr. Rui Sun (rsun@csudh.edu).

Ukrainian journalism student project: Stopfake.org

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For more than a decade, I’ve been informally studying how folklore, rumors & urban myths interfere with development/aid/relief efforts, and government initiatives, & how these are overcome. I’m so fascinated with the subject that it was almost my Master’s degree these once-upon-a-time – but I couldn’t find enough people to go on-the-record in interviews.

I have longed for myth-busting sites like snopes.com or Straight Dope column by Cecil Adams in the USA to be created for developing and transitional countries (as well as home-grown versions of the show “MythBusters“), in local languages. I dream of winning the lottery just so I can fund such initiatives in various countries.

Imagine my thrill to discover this week that there IS such a thing in Ukraine! Fact-checking website Stopfake.org was launched on March 2, 2014 by alumni and students of Mohyla School of Journalism and of the Digital Future of Journalism professional program. “The main purpose of this community is to check facts, verify information, and refute distorted information and propaganda about events in Ukraine covered in the media,” according to the web site. The site is in both English and Russian.

It’s an all-volunteer site (and that includes ONLINE volunteers / virtual volunteering), verifying information, finding and translating and researching stories, etc. Though the site is meant to fact-check anti-Ukrainian bias in media, there are some articles that debunk pro-Ukrainian stories as well. What I particularly love is the article How to Identify a Fake.

I hope that, once the conflict between Ukraine and Russia has become non-violent and not quite so threatening and vitriolic, the focus of the Stopfake.org site can move to more every-day myths that float around Ukraine – about HIV/AIDS, or about Islamic or Jewish religions/culture, for instance. Such myths can have serious, even deadly, consequences.

I also hope the site will start being updated again in English soon – as of the time of this blog’s writing, it hasn’t been updated in English since the end of August. I wonder if this program would qualify to use the UN’s Online Volunteering service to find online volunteers to translate articles from Russian to English… I certainly consider debunking rumors as an essential part of development and aid work

If you know of a similar myth-debunking site in countries other than the USA, please note such in the comments section on my blog.

And for a good source of information about the conflict in Ukraine, from a variety of sources (news, NGOs, UN agencies, etc.), my go-to site is ReliefWeb’s Ukraine site.

Humans of New York guy posting re: Ukraine

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Yes, indeed, Brandon Stanton, creator of the blog and bestselling book, Humans of New York, was in Ukraine last week and, this week, is posting photos and stories from his time here.

No, I did not meet him. Quit asking.
😉

This is part of his UN-sponsored trip for 50 days to countries in different parts of the world, asking about their main challenges, achievements and hopes. The goal of the trip is to raise awareness for the Millennium Development Goals (MDGs). Stories and photos from his trip to Ukraine and elsewhere here can be found on his Humans of New York web site, , via his Humans of New York Facebook page,  and via his Twitter account, @humansofny.

More information about the entire trip via the United Nations in Ukraine web site (info co-written by myself and my Ukrainian office mate – she wrote a MUCH better lead than me. I just cannot write a lead that good… she was who accompanied him, and translated for him, and I get to hear her own stories about the experience, which are fascinating).