Category Archives: Community Relations/Outreach

University of Kentucky Duvall followup

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logos for u of kentucky programsThe last week in October, I was the Fall 2015 Duvall Leader in Residence at the University of Kentucky’s Center for Leadership Development (CFLD), part of UK’s College of Agriculture,Food and Environment, in Lexington. CFLD supports leadership related activities within the UK College of Agriculture, the University of Kentucky campus, the local Lexington community and counties statewide. My visit was sponsored by the W. Norris Duvall Leadership Endowment Fund and the CFLD, and focused on leadership development and community development and engagement as both relate to the use of online media.

It was a fantastic experience! I just can’t say enough about how well the residency was put together, how well my time was utilized. My time and knowledge were fully exploited – exactly as it should be! Thanks, Lissa and Dakota!

Here is a list of topics for all the workshops and consultations I created and delivered for such:

I cover all of these topics throughout my web site and in The Last Virtual Volunteering Guidebook, but I will be blogging in detail about a few of the aforementioned individual topics in the coming weeks, because there’s more to say – particularly “Democratizing engagement: leading in a virtual world,” which proved to be a fascinating project and discussion. 

1028151154This consultancy got off to a rocky start, so I’m very glad it ended up working out so very well. My favorite part was getting to talk with the university students: they ask fantastic questions, they make me think, and they are so fearless when it comes to just about everything (except asking questions in class). AND THEY USE SOCIAL MEDIA: they were tweeting about what I was doing, replying to things I was posting, inviting people to later workshops – loved it! I want to give a shoutout to the University of Kentucky football team in particularly, as two of its players provided some key input in three of my classes that really helped move things along – and as one of those players went on to score a touchdown a few days later against Tennessee, perhaps I should be brought in to address the entire team?

They say that, to be a great at a sport, you have to “leave it all on the court” or “all on the field.” I tried to do the consultancy version of that in Kentucky last month. Proud of my work but, wow, I’m still exhausted!

Here are some more photos from this fantastic experience.

And I’ll say it again: oh how I dream to teach an entire university course (or two!)

Adopt a dog. And Don’t Just Ask for Money.

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Lucy next to my blueberry bush
This is Lucinda. We adopted her in December of last year. She’s just 18 months – a lean greyhoundish brindle at 40 pounds or so.

One of the joys of working from home: my pre-work morning has been spent watching Harry, a little 10-year-old dog that I’m dog-sitting for a few days for a friend – he’s not even 20 pounds – playing with Lucinda, and it’s been absolutely hilarious. I love my still-a-puppy for adjusting her play for a smaller, slower dog, and I love Harry for being oh-so feisty. And I wonder yet again why more people don’t adopt older dogs.

Lucy is my first puppy – I got her at seven-months old. But she’s my fourth dog. My first dog, Buster, was probably two when I adopted him off the streets of a town in Massachusetts, my second dog, Wiley, was almost six and been shuffled around and neglected in three homes before me, and my third dog, Albi, was almost seven, rescued from the streets of a small town in Hungary. Adopting those older dogs was actually much easier in many respects than adopting a puppy: they were already house-trained, they were grateful for absolutely every milligram of love that came their way, and they had personalities that had allowed them to survive all those years before. They were each groovy, and happy to learn new tricks. I’ll never forget when my second dog, Wiley, had to go to another room with a vet without me, and he started to cry – big loud wails – because he didn’t want to leave me. And the vet said, “Wow, I haven’t seen a dog this bonded to an owner in a while.” And I thought, yeah, there’s that whole older-dogs-can’t-bond-with-new-families myth going down in flames.

Families with children that are concerned about introducing a new dog should really look into adopting an older dog. So many rescue groups know the personalities of the dogs in their care – do they like children? do they like other dogs? do they get along with cats? do they enjoy long walks or just need a few short ones? do you want a dog that’s quiet and sleeps a lot or that’s really active and needs play time every day? – and can match you with an older dog that would be perfect for your particular family and home. The big pet stores now have dogs from these rescue groups for adoption – they don’t use puppy mills anymore – and the volunteers there will be happy to answer your questions.

And with all that said… I’m really disappointed in the ASPCA TV advertisements. They never encourage you to adopt a pet from a shelter, they never encourage you to get your pet spayed or neutered – they only ask that you give them money. Just as volunteer engagement shouldn’t be only about getting work done (it should be about cause awareness-building, building trust in the community, etc.), TV advertisements for nonprofits shouldn’t be only about “give us money.”

Also see: Don’t just ask for money

Don’t shoot the questioner

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logoGovernment agencies and nonprofits HATE my questions on social media. I ask them publicly because, often, I don’t get a response via email – or because I want my exchange with the organization to be public. Questions like:

  • Where is the list on your web site of your board of directors?
  • Where is the bio on your web site of your executive director/program director, etc.?
  • Where is your latest annual report of finances (income and expenditures) on your web site?
  • I saw your quote in the newspaper, and wondered: where is the evaluation that says your program lead to a 30% drop in juvenile crime? Is there a link on your web site to this study?
  • You have a form on your web site for people who want to volunteer to fill out/an email address for people that want to volunteer, but you never say what volunteers actually do. What do volunteers at your organization do?

Responses, if they come at all, rarely thank me for pointing out missing information on the web site, or apologize for not having such. Rather, most responses are one of these:

  • We’re not required by law to provide that. 
  • Our web site is being redesigned. It will be a part of the new web site. (no date is provided on when the web site will be re-launched)
  • That information is confidential. 
  • That information is on our web site (with no link to where it is).
  • Why are you asking?

I admit that I sometimes ask a question because I’m annoyed that the organization isn’t being transparent, or because a newspaper reporter wrote a glowing story I read about the organization or program didn’t ask these questions – just took every quote from the representative as fact. But I also ask the questions because I’ve sometimes considered donating to an organization, or volunteering with such – and I’m then stunned at the lack of transparency.

None of these questions should bother any organization or agency. None. They are all legitimate questions. Often, they are questions you yourself invite, by talking at civic groups or in the press about the quality of your leadership, the impact your organization is having, the services your organization provides and your value to the community.

If you say you don’t have time to provide this basic information on your web site, one has to ask: what is it that you are spending your time on?

Also see:

Use Tech to Show Your Accountability and To Teach Others About the Nonprofit Sector!
Mission-Based groups are under growing scrutiny. What you put on your web site can help counter the onslaught of “news” stories regarding mission-based organizations and how they spent charitable contributions.

OCHA guide to crowdfunding: a review

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409571-OCHA_TB16_Crowdfunding_for_Emergencies_onlineThe United Nations Office for the Coordination of Humanitarian Affairs (OCHA) has released a briefing called Crowdfunding for Emergencies. Not really a how-to guide, more of a look at how it might work in the very best of circumstances. I’m glad to see a UN agency – OCHA, in particular – talking about crowdfunding – about how individuals can donate financially, directly, to humanitarian efforts – but any talk of crowdfunding needs to come with a reality check. And there’s no reality check in this short report.

So, here’s my reality check regarding crowdfunding for humanitarian crises:

  • Most of the time, a crowdfunding effort does NOT raise lots of money. Most crowdfunding efforts fail to meet the expectations of the initiatives that attempt them. We hear only about the campaigns that are wildly successful – not the many more that aren’t successful at all. Let’s look at just Kickstarter, which is mentioned repeatedly in the report — but without these statistics: less than 41% of approved Kickstarter campaigns get funded — and Kickstarter says another 20% of projects submitted are rejected by the site. Out of the over 72,000 projects funded on Kickstarter since its inception, as of October 2014, only about 1,600 raised more than $100,000.
  • The wildly successful crowdfunding efforts you have heard about – for Haiti, for Nepal – have had a tremendous amount of marketing and media coverage behind them. Vast amounts. People were hearing about the dire circumstances in Nepal on the news, on the radio, on their social media networks, and on and on, for days and days. Most initiatives won’t have that kind of outreach behind their crowdfunding effort.
  • The wildly successful crowdfunding efforts you have heard about have, later, lead to some very bad feelings among donors, who later read stories about the misuse of funds. Crowdfunding might get your initiative lots of money, but if it does, it will also get you lots of scrutiny. Are you ready to handle such? Are you ready to show the impact of the money you raised, in hard facts and figures, on demand?
  • Donor fatigue is real. People get exhausted from seeing images depicting desperate circumstances. They are moved the first time, maybe the second time, but then they feel overwhelmed, emotionally-drained, even under siege. If your crowdfunding effort for a humanitarian crisis happens soon after another humanitarian crisis, it might not matter that you have an excellent outreach campaign and lots of media coverage.

I was glad to see this risk talked about in the publication:

“Financially supporting a few crowdfunded projects at the potential expense of the community-at-large is a substantial risk, as crowdfunding platforms tend to target individuals as compared to agencies.”

Crowdfunding is, absolutely, something humanitarian organizations should be exploring. But keep expectations realistic.

Also see:

Survival Strategies for Nonprofits

Internet tools needing improvement

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There are a lot of software applications – apps – I use regularly – and some that I’m using less-regularly, because of “improvements” by developers. So many apps are becoming so poorly-designed that they are becoming unusable, yet I read about many of these companies whining about how many users they’ve been losing.

So let me do you a favor, designers: here’s more than a dozen ways that the apps I use regularly – and millions of others use regularly – really, truly could be improved:

  • Flickr – Bring back the narrative slide show view. Yes, most people just look at photos, and look at them on their smart phones. But there are a lot of us who want to see the narrative too – not every photo is self-explanatory.
  • Facebook – So many changes needed:
    • Make adding and removing people from lists as easy as adding and removing people from circles on GooglePlus. Right now, it is SO hard to do. And there’s no “at a glance” way to see who is one which list. I would use Facebook oh-so-much more if the lists were easier to use.
    • Make it possible to put Facebook pages into lists. I would love to be able to put causes I really love, and want to follow, on a list, so I could look just at that list sometimes.
    • Make it possible to delete smart lists from a person’s view of lists – I have a company listed on my account that I have NEVER worked for. I have no idea how it got there, but there’s no way for me to remove it! It looks like I worked there – but I never did.
    • Create a blog space for users the way MySpace used to have. I could create a blog that someone could view WITHOUT being a member of MySpace – but the only way for someone to comment it on it unless they were signed in. You would end up taking market share from Tumblr and Medium and so many blog spaces if you did that.
  • Twitter:
    • Make it possible to view lists I create, as well as the list of accounts I follow and the list of those that follow me, viewable however I want (alphabetical, oldest to newest, etc.)
    • Keep it simple! That’s the beauty of Twitter! Please stop trying to be like Facebook. I connect with people and organizations I really need to know, even get job leads, from Twitter – that NEVER happens on Facebook. You are going to ruin Twitter if you keep “adding” Facebook features.
  • YahooGroups, formerly my favorite app:
    • Please, please, please go back to non-threaded discussions. You’re threaded way of doing things have killed discussions on most of the groups I’m on.
    • Create a fee-based service for users who don’t want ads on their groups, including no ads in emails generated by messages on the group. I will HAPPILY pay that fee! So would many, many thousands of other users!
  • Google
    • regarding GoogleGroups: go look at YahooGroups from 2002 or so – if your interface looked more like that, you’d still massive numbers of users from not only Yahoo, but from various online collaboration web sites as well.
    • GoogleCalendar: Please reconsider your decision to stop sending calendar updates via SMS! I don’t always have great Internet access. And there are LOTS of people that still use feature phones that don’t have apps. We need our SMS reminders!
  • iTunes – STOP BEING STUPID. Instead, start beta-testing your interface with non-software developers, as well as people over 25. I am not a stupid person, and yet, it takes me way too long to figure out how to add a song to a playlist, how to remove one, how to play just one album, and on and on.

Those are my ideas. Get right on that, ‘kay?

SMS helping to fight Ebola in Liberia

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The growing ubiquity of mobile phones in the developing world is unlocking tremendous opportunities to amplify humanitarian response efforts. Liberia, for example, which is one of the world’s poorest countries, has seen an explosion in its mobile market in recent years; phone ownership rates skyrocketed from 4 percent to 60 percent in just the last decade.

To foster culturally adaptive community engagement in the fight against Ebola, USAID-funded training events in Liberia are teaching social mobilizers how to use social media tools like WhatsApp and SMS-based U-report to stay connected while they’re out in the communities, educating people about how to protect themselves from the disease.

At-risk communities need to know the facts about Ebola and how to prevent its spread. Rapid response teams need to know where to find suspected cases as soon as they show symptoms. Health ministries need to know which public health facilities are not yet equipped to isolate and treat infected individuals. But these types of data originate in thousands of different places with thousands of different people, and we must get the right information into the hands of thousands more who can take action… By weaving well-placed feedback loops into human response networks, USAID, the U.S. Centers for Disease Control and Prevention (CDC), the governments of the affected countries, and private and NGO partners have coordinated efforts to prevent, detect and treat the disease. And, in many cases, mobile phones provide the key link to connect those who have life-saving information with those who need it.

More from the USAID blog.

And if you want more stories like this, regarding Tech for Good (tech4good), I post regularly to the TechSoup Community Forum branch for Public Computing, ICT4D, and Tech4Good.

Digital Diplomacy During #NepalEarthquake

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this week I attempted to evaluate the manner in which foreign ministries used social media in order to offer consular assistance to citizens stranded in Nepal following the recent earthquake. This analysis explores the manner in which MFAs use social media in order to achieve a traditional goal of public diplomacy- aid to citizens in need. As such, it may be an example of the evolutionary view of digital diplomacy.

Here’s the rest of the blog by Ilan Manor of Tel Aviv University’s Department of Communications. His project aims to gain an understanding of how foreign ministries now use Digital Diplomacy and digital platforms in the conduct of diplomacy. Therefore, it examines a variety of topics ranging from an analysis of the content posted by foreign ministries on their digital channels (e.g., Twitter, Facebook) to the manner in which foreign policy messages are tailored to different audiences.

Taking a stand when you are supposed to be neutral/not controversial

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handstopSo many people responsible for communications at nonprofits, non-governmental organizations (NGOs), government programs and international development agencies like the United Nations do their work from a place of fear: fear of negative publicity, fear of reprimand from supervisors or partner organizations, fear of controversy, etc. One of the consequences of this fear-based work style is that these communications professionals overly-censor themselves on social media, avoiding messages that relate directly to their program’s mission, simply because they don’t want to make anyone angry.

It’s impossible to work in communications and not make anyone angry. Impossible. While I think it is very important to be culturally-sensitive/appropriate in communications, the reality is that the work of most mission-based organizations is meant to grow understanding and change minds – and that means, at least sometimes, being challenging, even provocative. I long ago accepted that not everyone is going to like the messages of whatever program I’m representing, even messages that seem quite benign and non-controversial to me. As long as I make all messages reflective of the mission of the program, and ensure all messages come from a place of sincerity and honesty, I make no apologies.

If you want to post a message to social media that promotes something that relates to your program’s mission, but you want to keep negative responses to a minimum – or have a solid response to anyone who complains about such a message, including a board member or donor, here’s what you do: find the message you want to say on your headquarter’s Facebook or Twitter account, or a partner organization’s account, and share it or retweet it.

Here’s an example: I’ve had colleagues at the UN say, “We cannot talk about rights for gay people. It will make too many people angry.” Yet, the UN has a human rights MANDATE that includes rights for gay people. So, what could an office in such a position do in order to promote that human rights message and have a firm defense for doing so in the face of criticism? Follow the United Nations Free & Equal initiative on Twitter (@free_equal) and on Facebook. This is an initiative of the Office of the High Commissioner for United Nations Human Rights (follow that initiative on Twitter and Facebook as well). Share and retweet the messages that initiative says that you feel you cannot say yourself, such as this video from the UN Secretary General in support of the Free & Equal initiative. No one can argue that you shouldn’t share it – unless they can point to a specific, verifiable threat as a result of such a message that could endanger staff.

Another example: while working in a country with a lot of armed conflict going on, our communications office decided that celebrating the UN’s international day of peace with our own messages could be seen as taking sides in the hostilities – saying “We hope for peace” could be interpreted as encouraging one side to “give in” to another. So we decided not to post our own messages – but to share and retweet official UN messages related to international peace day.

It’s a good idea to make a list of Twitter accounts and Facebook accounts that interns and/or volunteers could monitor and whose messages they could share or retweet without pre-approval from a supervisor. You might want to also make a list of accounts they should absolutely *not* retweet or share; for instance, at one work site, I would not allow articles from a certain media outlet to be shared or retweeted via our official account, because I felt the media outlet was profoundly biased against our work and because I felt their articles were often riddled with misinformation.

No matter what: keep communications mission-based. Think about the intent of your message: To educate regarding an issue related to your program’s mission? To encourage someone to do something related to your cause? To celebrate your program’s activities or accomplishments? To create goodwill with a certain community? Always be able to justify any message you want to send.

And did you see what I just did there?

Also see:

Why you should separate your personal life and private life online

 

 

How to Handle Online Criticism / Conflict

When ICT help goes wrong: warning for aid workers going to Nepal

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Here is a comment I read on one of the many online discussion groups I follow, and I think it is really important for aid workers to keep in mind when going to developing countries to help, particularly in post-disaster situations. I’ve removed any specific identifying information, and any emphasis is mine:

One issue we’ve observed many times when doing relief work, perhaps worst in the 2004 tsunami, the 2003 conflict in the Congo, and 2010 in Haiti, is that areas with modest ICT infrastructure that was adequate to the sustainable needs of their market, are swamped by aid workers with immodest expectations. i.e. a desire to video-chat with their families every day, play WoW, and download video porn. So they all show up, and declare “repairing the Internet infrastructure” (to levels never before seen) to be their first priority. They run rough-shod over the local infrastructure operators, step on carefully-regulated or carefully-negotiated frequency allocations, etc.

I very much hope we won’t have to deal with that in this case. Nepal’s ICT environment is mature, its professionals are expert, and its community is well connected. If and when they need help, they’re perfectly capable of indicating what help they need, and anyone from the outside who believes they know better is WRONG. So, if you’re interested in helping, by all means, make your availability known to any of the many other ICT professionals in-country, but please don’t assume that you know what’s needed, or worse, that they don’t.

The Swedish-Finnish telco TeliaSonera operates in Nepal and is engaged in relief efforts, and is urging everyone in Nepal to communicate whenever possible by SMS rather than voice in order to minimize the strain of the network.

Also see: How to help Nepal

Volunteering empowers, activates, builds, communicates

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CDSckppWMAAvCDsA fabulous quote by Elisabeth Kisakye, of Mozambique and a VSO volunteer (seen in the photo at left):

“Volunteering empowers people to move from being passive recipients to active beneficiaries.”

She said this at the United Nations April joint session of the Financing for Development (FfD) process and the intergovernmental negotiations on the post-2015 development agenda.

I love this statement because it is the TRUE value of volunteers. Are you listening, Independent Sector, Corporation for National Service, governments and corporations? The true value of volunteers is NOT a monetary amount for hours served!

Maybe a more accurate statement would be:

“Volunteering can empower people to move from being passive recipients to active beneficiaries. Volunteering can engage the community, create more dialogue with those a program is meant to serve, promote transparency in decision-making, and create ownership in a program’s goals.”

Oh, I could go on and on…

Two things make volunteer engagement oh-so-different than mere human resources management: Volunteers are unpaid, and volunteer engagement is a program. I will never understand why managers of volunteers aren’t sitting in on every program meeting, and charged to find ways that volunteer engagement can be fully integrated into the mission of an organization. Instead, too many organizations treat managers of volunteers as human resources managers: finding people to do unpaid work so that the organization can save money by not hiring a consultant or employee. Too many managers of volunteers have a primary priority of finding free labor, period. And primarily valuing volunteers by a monetary value for their time served reinforces this horribly outdated way of thinking about reason to involve volunteers.

Elisabeth Kisakye understands this. Why don’t others?

Note: The “post-2015” talk is regarding the soon-to-expire Millennium Development Goals (MDGs), which set targets for halving extreme poverty rates, halting the spread of HIV/AIDS, promoting gender equality and empowering women, providing universal primary education, and more, all by 2015. People are tweeting about the ongoing discussions with the tags #post2015 , #action2015 S and .

Also see: