Category Archives: Community Relations/Outreach

Are Accessible Web Sites Only For Companies That Can Afford Professional Web Designers?

A web site for any company based in the USA that is inaccessible to visitors with visual, auditory, or other disabilities may violate the Americans with Disabilities Act (ADA), according to a recent federal appeals court decision in Robles v. Domino’s Pizza. This decision includes nonprofits’ websites, according to “Ninth Circuit Ruling Bolsters ADA Website Accessibility Suits: Risks for Nonprofits,” by DC-based law firm Venable.

But just as important as the legal aspects, a web site that is not designed to be accessible for people with disabilities – people who use verbal screen readers, people who use screen magnifiers, people with mobility issues that use assistive tech and cannot use a mouse, etc. – locks out potential customers, clients, employees, volunteers, donors, and other supporters. People with disabilities in the USA comprise more than 19 percent of the people living in the country, an even larger percentage than Hispanics and Latinos, who are the largest ethnic, racial or cultural minority group in the USA, making up 15 percent of the population. Law or no law, can any nonprofit really afford to leave out so many, many people?

71% of people with disabilities leave a website immediately if it is not accessible, according to 2017 research conducted by the governance committee of Section508.gov in the USA, as quoted on this 3playmedia website.

The population that needs accessible web sites includes people who don’t identify as people with disabilities. People who wear glasses, for instance. I wear reading glasses and have started using the accessibility feature on my laptop and phone that automatically makes text large – but it doesn’t work with a web site that isn’t designed to be responsive to such settings.

You don’t have to be a professional web designer or developer to produce a basic, content-rich web site. You don’t have to be a professional web designer to produce a web site that’s easy to navigate. You don’t have to know most web design and development terms to produce a web site, like HTML, CSS, Java, ARIA, and on and on.

And that’s been wonderful for many nonprofits, NGOs, charities and other mission-based organizations, as well as small, independent artists like musicians, dancers, singers, poets, sculptors, theater troops, photographers and on and on, as most can never afford to pay a professional web designer or developer.

But you do have to involve a professional web designer or developer if you want a web site to have certain advanced features. And you do have to involve a professional web designer or developer if you want your web site to be fully accessible for all users and all devices (mobile phones, tablets, the voice reader in your car, etc.).

That means, for the vast majority of nonprofits, NGOs, charities and other mission-based organizations, as well as for the vast majority of artists, they cannot have fully accessible web sites for all users, because they will never be able to afford to pay a professional web designer or developer.

That means many people with disabilities who want to donate to, volunteer to, or just learn about a small vast majority of nonprofits, NGOs, charities and other mission-based organizations, can’t do any of these things via these programs’ inaccessible web sites. That means many people with disabilities that want to buy a ticket to an upcoming event, to find out where to purchase a CD or poster or book or whatever, to attend a conference about a cause they care about, can’t do any of those things.

A study from 2019 by the nonprofit RespectAbility found that most foundations and nonprofits aren’t doing enough – if anything – to enable people with disabilities to have the access and accommodations they need to fully participate in the work these organizations are doing – not as program participants, as volunteers, even as donors. The study included a review of nonprofits’ websites and online videos. “Philanthropy-serving organizations don’t know what they don’t know and often haven’t even thought about including people with disabilities,” said Jennifer Laszlo Mizrahi, president of RespectAbility. “Even among well-meaning groups who are engaged in a lot on racial and gender equity overall, disability is missing.”

What do we do about nonprofits not being able to afford fully accessible web sites? Anything?

The only program I know of that tries to address nonprofits that want accessible web sites, that tries to help small nonprofits, NGOs, charities and other mission-based organizations to have an accessible web site, as well as artists – just three to 25 organizations at a time – is the Accessibility Internet Rally, a virtual volunteering and web design/development training event by the nonprofit Knowbility. Otherwise… there’s nothing that I know of that is working to educate nonprofits, charities and other small mission-based organizations about digital accessibility – nor educating corporate donors and foundations about why they should fund such.

Are associations of nonprofit organizations going to explore how to address the inaccessibility of web sites for theater companies, dance troops, homeless shelters, nonprofits helping kids explore science, etc.? Are associations of museums, animal shelters, rural arts organizations, and other specific kinds of nonprofits going to at least discuss this?

Are companies that provide ready-to-use, customizable website templates and drag-and-drop web development platforms/web hosts like WordPress, Weebly, Wix, Square Space, Webflow and Jimdo going to address this, other than having a page on their sites that talk a bit about alt-text? (February 4 update: here is an excellent review of some of these sites regarding whether they are capable of creating accessible websites – spoiler alert: they aren’t).

Are companies and foundations that give money to nonprofits going to quit refusing to fund overhead – and, in fact, give special, additional gifts so that nonprofits can hire professional web site designers and developers to build accessible web sites?

Should associations like the International Association of Accessibility Professionals (IAAP), G3ict and/or the W3C Web Accessibility Initiative (WAI) try to address this – or at least discuss it?

Or do we keep telling people with disabilities that want to donate, volunteer and otherwise support or be involved with nonprofits and artists, “Tough luck, they can’t afford to be accessible to you”?

I have no answers to these questions… if you have ideas or comments, I’d love to hear them. I have asked this question on Quora and my own Facebook page and ended up mostly with recommendations for techniques about how to make a website more accessible, rather than answers to how we elevate this as a priority at mission-based organizations.

In the meantime, if you need to make the business case to your board of directors for fundraising so that you can afford to pay a web site designer with accessibility training to build and maintain your site, here are some resources that can help:

And if you want to encourage your web manager, whoever that person is, part-time, full-time, volunteer, whatever: the government of the State of Illinois provides Implementation Guidelines for Web-Based Information and Applications (formerly Illinois Web Accessibility Standards) and, as a non-web site designer, I find it easier to understand than most other guidelines out there. These guidelines are good to ask your web site designer and manager – no matter that person’s web design skill level, to follow. These guidelines from the state of Illinois also provide links to resources from other organizations:

Also, in researching for and writing this blog, I came up with a new resource on my web site: How Volunteers Can QUICKLY Help Your Program To Be More Accessible Online.

Note that these are questions I’ve been asking for a while on Quora:

How can accessible web design become a priority for nonprofits, NGOs & charities when most can’t afford to pay a web design pro-they rely on volunteers or staff with other roles (receptionist, marketing person, etc.) who don’t have these skills?
Asked Jan 2, 2020

Why has your nonprofit organization or school chosen not to have a fully accessible website for people with disabilities?
Asked Nov 19, 2019

Do you know of other web design accessibility hackathons like Knowbility’s OpenAIR, where designers volunteer to build accessible web sites for nonprofits, charities, and artists?
Asked Dec 19, 2017

How did you overcome resistance in your company or nonprofit organization to making your organization’s website fully accessible for people with disabilities?
Asked Nov 14, 2017

Knowbility has done a few webinars with TechSoup about accessibility for nonprofit organization’s websites and they are available free online on TechSoup. The most recent was this webinar with Knowbility Executive Director and myself in August 2017. This is a good video for anyone who manages your organization’s website, particularly the non-webmaster webmaster – the person who doesn’t have much training in web design but does have the responsibility to update the site.

It might be out of your nonprofit’s price range, but Knowbility also offers several online courses and onsite (Austin, Texas) training events that can raise the skill levels of your web site master regarding accessibility – they are worth looking into if you are looking for training for the person who manages your web site.

January 28, 2020 update: I encourage EVERY company, not just businesses but also nonprofits and NGOs, no matter your business or mission, to take the 2020 State of Digital Accessibility Survey from IAAP, G3ict and Level Access. For nonprofits and NGOs – choose “foundations & charities” as your org type. If you don’t have an accessibility program, don’t have an inclusion strategy, you should still take this survey – because we need to show that such strategies are NOT widespread (and that they should be!).

January 30, 2020 update: There are various web hosts that have ready-to-use templates that say things like “If your website is hosted with us or you are looking to switch to our nonprofit content management system (CMS), we can add an accessibility widget to make your website more accessible. Our widget will allow visitors to easily adjust settings on your website to meet their unique needs.” Among web accessibility experts, add-on accessibility toolbars are referred to as “toolbar overlays.” I asked a website accessibility expert about this and this was his response: “accessibility overlays are a scam and a lie and do not fix the actual problems” and then he linked to this article from Karl Groves and this website, overlaysdontwork.com. I also found this blog that begins: “Thinking about using one of those plugins or widgets that puts an accessibility toolbar on your website? This article will make you think again… What’s ironic is many of the toolbar companies tout the ‘We won’t touch your website code’ line as a selling point when, in fact, this is what buyers should want and expect.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

Creating One-Time, Short-Term Group Volunteering Opportunities

I was shocked when I looked to see what page on my web site got the most visits in 2019. I knew that the most popular pages would be from the section of my web site for volunteers themselves, a section I started because I got tired of writing the same answers over and over to Frequently Asked Questions on YahooAnswers, Quora, Reddit, etc. I knew these pages would be the most popular because I post links to them constantly on those and other online communities. But tucked away in those web site visitor stats was this page, for programs that host volunteers, or want to:

Creating One-Time, Short-Term Volunteering Opportunities for Groups.

I haven’t done anything special to promote this web page. I post a link to it a few times a year on my various social media channels, I post a link to it if someone asks for advice on how to do it, but that’s it. And, yet, there it is, a hugely popular page on my web site in 2019.

So MANY different kinds of groups want a group volunteering experience where they feel like they show up, they volunteer, they have fun together, they make a difference, they get great photos, and then they leave. But he reality is that, for most nonprofits and community programs, these group volunteers aren’t worth the trouble to involve. Most nonprofits and community programs do NOT have volunteering tasks laying around that could be done by a large group of untrained, one-time volunteers – or even an untrained individual volunteer. Most organizations also do not have the money, staff, time and other resources to create two-hour, half-day or one-day, one-time group volunteering activities, especially for teens and children.

This is really hard for group representatives to hear, especially from corporations. The reaction is what?! you don’t have something for my group of 15 people from our marketing and sales departments to do this Friday from 10 to 12:30? No. No, we don’t. And you don’t have something in your marketing or sales department for a group of 15 temps to do from 10 to 12:30 either, so don’t act surprised.

My page has a list of possible activities for groups, but I also note that all of these activities, and any other group volunteering activities that aren’t listed, take many hours by the organization to prepare the site for the group of volunteers to show up, engage in the activity, and leave after two-to-seven hours – and to leave the site in such a way that the organization or program isn’t left with even more work for staff. That includes hackathons and program consultations. That’s why I believe your group should MAKE A FINANCIAL DONATION TO THE ORGANIZATION where you want to have your group volunteering experience. Yup: you need to pay money to the organization you expect to host your volunteering group, to cover at least some of the many costs they incur by creating this experience for your group.

My formula: donate $50 per hour your group will be there per staff member the nonprofit or other hosting agency will have to provide for preparation and supervision – regardless of whether or not that staff member is a volunteer or a paid person at the host organization. So, if your company or group wants a two-hour experience, and the volunteer hosting organization will need to have two people supervising and supporting your group, that’s $200. If your group wants a four-hour experience, and it will take just one nonprofit staff member, that’s also $200 your group is going to donate to the nonprofit. And, no, “in-kind” donations don’t count: it needs to be actual money.

I’m glad my page about volunteering activities for groups has proven so popular. I just hope it’s not just nonprofits and other volunteer hosting organizations that are reading it.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

United Nations site for people with disabilities is inaccessible

The United Nations Development Program (UNDP) created a web site for the United Nations Volunteers (UNV) initiative called the UNDP-UNV Talent Programme for Young Professionals with Disabilities. It’s a program to recruit people with disabilities to serve as UN Volunteers. Its web site opens with this: 

UNDP and UNV commit to leaving no one behind. As part of this commitment, the Talent Programme promotes the inclusion of persons with disabilities into our workplace. The Talent Programme also aims to build a talent pipeline of highly qualified professionals with disabilities who can contribute to the development sector, and to attaining the Sustainable Development Goals (SDGs) at national and global levels.

In addition to the grammar problem in the first sentence, the UNDP web site for this initiative leaves lots of people behind: the web site is not accessible for people with disabilities.
The web site does not meet even basic accessibility standards as outlined by numerous organizations, including the Web Content Accessibility Guidelines (WCAG). The UN General Assembly has designated the Department of Global Communications as the focal point for web accessibility in the United Nations, and this UN web site talks about the UN’s commitment to online accessibility – which, unfortunately, UNV and UNDP haven’t followed for their initiative specifically focused on people with disabilities.  How can an initiative that says it promotes the inclusion of persons with disabilities in the workplace exclude those same persons online? As someone who has worked for the UN, I know the answer to this question, but shall save that for another time…

Highly qualified professionals with disabilities absolutely can contribute to the development sector and to attaining the Sustainable Development Goals (SDGs) at national and international levels. In fact, they do already – if you don’t know that, you truly are not paying attention.

I have worked with highly-skilled people with a variety of disabilities – as employees, consultants and volunteers, online and face-to-face serving as web masters, editors, researchers, designers and more. It’s not unusual for me to find out someone I’ve been working with for weeks or months is, in fact, legally blind, or deaf, or is a person with limited mobility. We meet regarding what they CAN do, not what they cannot, and I’ve benefitted greatly, personally and professionally, from their expertise and talent.

I emailed representatives of UNV and UNDP in early December, saying pretty much the same thing I’ve just blogged, and I tweeted to UNDP and UNV as well. In my post, I also recommend to UNV and UNDP the nonprofit organization Knowbility to help their web designers and developers to fix this dire accessibility issue on the web site. 

I got a reply via email on December 11th from “Erik on behalf of the UNDP-UNV Talent Programme for Young Professionals with Disabilities”:

Thank you very much for your feedback. We are aware of the limitations of the websites and currently have teams working on projects that are focused on making them user-friendly and compliant with accessibility standards. Since we launched this initiative, we have been able to reach a wide range of persons with disabilities as evidenced by increased numbers of candidates registered and of applications. We also provide the option to reach out to us in person in case specific assistance or concerns are needed in the application process. As we are a continuously learning organization, our goal is to strive for a fully inclusive working environment and take every opportunity to improve. We appreciate your patience and understanding. Please let us know if we can further assist you in navigating the site.

So, in other words, they mean to say: the site is working just fine, people are applying for this program, people who can’t navigate our website can just email us and we’ll help them with the process, and being a “continuously learning organization”, we can’t be faulted for not having an accessible web site for people with disabilities for a program designed especially for people with disabilities at the get-go. Don’t bother us.

I really hope that UNV and UNDP will realize how bad this makes the agency and this program look, and choose to RAPIDLY remedy this situation regarding the accessibility of their web site for a program meant to increase inclusion of professionals with disabilities. They made a mistake – no excuses. Let’s hope UNV and UNDP not only fix this web site, but make a future commitment to digital inclusion in all of their web sites – especially those that are supposed to cater specifically to people with disabilities.

If you would like to let UNV and UNDP know what you think of the site and their response, I urge you to email these four addresses:

  • Talent Programme <talent.programme@unv.org>
  • Anant Sharma <anant.sharma@undp.org>
  • Anjali Kwatra <anjali.kwatra@undp.org>
  • UNV Media <unv.media@unv.org>

Also see:

Call for papers on Marketing to Cultivate & Retain Donors, Members & Volunteers

Call for papers: special issue of International Review on Public and Nonprofit Marketing on marketing to cultivate and retain donors, members and volunteers. Submission deadline: June 15, 2020.

From the marketing blurb:

Charities and other nonprofit organizations rely upon marketing to cultivate and maintain relationships with supporters, without which most nonprofit organizations would not have resources to fulfill their missions.  Given the mission-critical need for effective marketing strategies and tactics in order to attract and retain supporters such as donors, members, and volunteers; this special issue is especially timely. 

Manuscripts that further our knowledge on cultivating and retaining support from donors, members, and volunteers are encouraged.  A wide variety of related topics are desired beginning with identifying prospects to deepening the commitment of supporters.  Theoretical, empirical, and literature review articles (including meta-analyses) are welcome.

Manuscripts should be prepared following the normal guidelines for the journal and should be submitted through the journal’s online system.  Please be sure to submit your manuscript for this special issue when submitting through the online system.

The guest editor is Professor Walter Wymer, University of Lethbridge, Canada and he can be reached at walter.wymer@uleth.ca – for more information, refer to the journal’s website at https://www.springer.com/journal/12208

How long should text be to communicate effectively?

  • How long should a web page be?
  • How long should text on a brochure page be?
  • How long should a press release be?
  • How long should a blog be?

I get these questions fairly often from nonprofits, NGOs, charities and small government offices.

Tweets have a text limit. Facebook posts have a limit on the amount of text you can post that will be seen in your timeline at a glance, without someone having to click “more.” But other communications products, in print and online, don’t have such strict character limits. So, how long should they be when it comes to their text?

A lot of communications professionals will tell you to make web page text, blogs, brochure text, etc., no longer than what would fit into a social media post. I am NOT one of those communications professionals.

I’m hearing people say, “People don’t read. Don’t write long bodies of text EVER, especially online.” I am NOT one of those people.

People have different learning styles: some prefer learning by engaging in an activity, some prefer learning by listening, some prefer to learn by watching, and some prefer to learn by reading.

People have different reading styles as well, even just online: some prefer reading short bits of text and seeing some short videos. But some do still like prefer – and WANT – to read comprehensive text, even if it’s “long.” What is great about a website is that your organization can easily cater to both of those groups: you can have a web page with introductory, summary, “catchy” text, or a video that’s just a minute long and gives the overview you think certain groups want, but that page or video can then link to the more in-depth information for all those many other people that want more information.

It’s worth noting that some people may want a bit of information today, but may come back later for more in-depth information. People rarely stay in exactly the same categories when it comes to how they want to access or consume information.

It’s also worth noting that by having in-depth information on your website, you create the messaging that everyone on your staff can refer back to, and that better ensures everyone is saying the same thing – that everyone is “staying on message.” It means your Executive Director, your receptionist, members of your board, volunteers – EVERYONE – can find the exact wording to describe absolutely everything about your program.

Catering to just one group of people when you are trying to communicate a message is a mistake. Don’t let any communications consultant or marketing manager pressure your organization into creating communications products only for the people that supposedly don’t like to read. Don’t be convinced that you can eliminate all of your long-form communications – you absolutely still need those.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

Subreddits For Good

As of July 2019, Reddit ranks as the No. 5 most visited website in the USA and No. 13 in the world. Statistics suggest that 74% of Reddit users are male. Users tend to be significantly younger than other online communities like Facebook with less than 1% of users being 65 or over. Reddit is known in part for its passionate user base, which has been described as “offbeat, quirky, and anti-establishment”. I participate in Reddit because I have struggled at times to connect with young, male audiences, and to have a handle on what young people say regarding nonprofits, volunteering, civic engagement and other subjects of interest to me professionally. If you want to reach out to young people, especially men, in the USA, or even know what they might be thinking, Reddit is a terrific resource.

If you are interested in volunteerism or philanthropy, here are subreddits – online discussion groups on Reddit – you might be interested in visiting regularly, which I’ve dubbed, collectively, as “Reddit4Good”, though some are questionable in terms of ethics and quality of info (updated March 17, 2021):

If you are in Utah and are looking for volunteering opportunities, you should follow UServeUtah.

If you want to get ideas for voluntourism – where you pay to “volunteer” abroad, where you get to have a “feel good” experience for just a few weeks or months (as opposed to having to have an area of expertise and local people designing the volunteer role, not a company that brings in foreign volunteers), where you don’t need to have any skills and no one checks your background – that’s not really doing anything “for good.” But I’ll share the places on Reddit where people post voluntourism opportunities (updated March 17, 2021):

Full disclosure: I’m the volunteer moderator of the Volunteer subreddit. Is it tough being a 50+ female moderator on an online community that skews oh-so-young and male? Yes. Yes, it is.

September 21, 2020 update: check out The Nonprofit & NGO Guide to Using Reddit, to see how your nonprofit, NGO, charity or other community program can leverage these and other subreddits to build awareness, promote events, recruit volunteers and more.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

YahooGroups is Going Away – SAVE YOUR FILES

Yahoo will no longer allow users to upload content to the Yahoo Groups site. Yahoo is saying that YahooGroups will continue to exist, but only has a message site – messages aren’t going away, but all attachments and everything in the collaboration areas are. Here is the Official Yahoo Announcement.

Beginning October 21, 2019 YahooGroups users won’t be able to upload any content to a YahooGroup except for messages, and as of December 14 all previously posted content on the site will be permanently removed. You’ll have until that date to save anything you’ve uploaded.

EVERYTHING but messages on YahooGroups is going away: 

  • Files
  • Polls
  • Links
  • Photos
  • Folders
  • Calendar
  • Database
  • Attachments
  • Conversations
  • Message Digest
  • Message History

All Yahoo Groups site will be made private or restricted. Any new group members will need to request an invite or be invited by an admin.

You will still be able to communicate with YahooGroup members via email and search for private groups on the site and ask to join groups.

My advice, other than backing up the files on a YahooGroup you don’t want to lose: ABANDON SHIP. Find a new platform to communicate with your group! I do NOT recommend Facebook, since Facebook’s privacy is non-existent and not everyone is on Facebook (nor wishes to be forced on it just to be a member of your group).

I’m testing out groups.io. I’ve set up a group myself, to discuss nonprofit management. The free version is quite robust.

Just know that there is no magic third party messaging platform, file sharing platform, collaboration platform or blog platform that won’t, at some point, go away. Just as car brands come and go, just as technology comes and goes (remember cassette tapes?), online platforms come and go. All that talk you heard of the permanence of digital data, that nothing disappears from the Internet? Yeah, about that…

two exceptional resources re: donor cultivation

There are two sites that I think are exceptional in talking about donor cultivation and building meaningful, ethical relationships with donors that lead to long-term support. These two resources can help move your program’s mindset away from “Where is that magical list of people/corporations/foundations that might donate to my organization” – which, by the way, does not exist – and, instead, move to creating much more effective, ongoing strategies for attracting support and new supporters. Taking time to read these free blogs once a week is as good as attending any conference or workshop regarding fundraising for nonprofits, non-governmental organizations (NGOs), charities, schools, community projects, etc.

One site is made up of excellent communications / outreach resources from Philanthropy Without Borders regarding donor site visits, empathy and ethics in fundraising and how to make the “big ask” during a site visit. Two of my favorite articles:

Another terrific resource: blogs by blogs by Mary Cahalane (Hands-On Fundraising). Mary has been a very successful fundraiser and believes strongly on cultivating relationships with donors, not just asking for money. She talks a lot about making emotional connections with donors and other supporters and about ethics in managing fundraising staff.

  • Mary also offers this gem from her Ultimate Guide on Donor Experience: We need to avoid focusing on the quick transactions and the shiny objects that are cropping up and begging for our attention. Without proper stewardship of both our donors and the data that represents them, we will never be able to perform our responsibilities and deliver on the promise of our mission.

Also see:F

Dealing with customers with diminished mental capacities

No matter what business you are in, you encounter people with diminished mental capacities caused by dementia, a brain injury, even Schizophrenia. They may be job applicants, they may be applicants to volunteer, they may be attendees to a public event, they may have paid to be a part of a service you have offered, such as a class or a hackathon.

In thinking about customers and clients and public spaces, including online spaces, nonprofits, NGOs, charities, libraries and others need to consider how to balance the priorities of the program and the needs of other clients and customers with the rights of a person with diminished mental capacities who, just like any member of the public, has a right to attend any public events, speak with you in public, come into your lobby to make inquiries, apply to volunteer, apply for a job, comment on your blog, blog about your organization, etc. For me, the boundary is if and when the behavior of someone, for whatever reason, becomes disruptive or they violate the decorum or rules of onsite or online interactions – and that’s a boundary for EVERYONE, regardless of their mental capacities.

I’ve worked in and with nonprofits, in and with agencies focused on international humanitarian work and with people who want to work in these sectors for more than 30 years – I started when I was still at university. This kind of work regularly attracts people who say they want to be considered for work or funding, or want to participate in a program, but who are not capable of such and also have significantly diminished mental capacities.

It’s not always obvious during a first encounter, when the person attends an event and begins asking a question, or calls to set up an appointment, or writes an email asking for information about consulting fees, or even applies for a role: the person may be quite well-spoken, may have a university degree, may be well-read and may have a credible, professional background in a particular field – or seem to. But further conversations reveal the mental issues: a belief that they are freelancing for a major media outlet, a belief that they are in regular contact with heads of state, a belief that a legitimate, credible group has somehow endorsed the work this person wants to do (when, in fact, the group has NO formal affiliation with the person, and either has never heard of the person or actually wants to distance themselves from the person as much as possible), a belief that a certificate of appreciation for attending an event is actually a major, prestigious award, a belief that those they encounter are working for a secret government agency that spies on them, and on and on.

I’ve encountered such people regularly in my work, people who believe they are journalists and asking for interviews with senior staff or high-profile politicians or with celebrities participating in our organization. Or claiming to be experienced humanitarian workers. Or asserting that they have formal connections with a variety of high-profile organizations and government officials. Or claiming that they have a nonprofit or NGO, or are starting such. Or claiming to be the spokesperson for a particular indigenous community or minority group. Or just walking into a conference and then into a workshop and asking questions and joining break-out groups, despite not being registered and having no formal affiliation with any of the subject matter of the conference or workshop. When I realize that the person isn’t who they believe they are or isn’t supposed to be at the conference or event, myself or others are often deeply engaged in a conversation with them – or they are so deeply ingrained in the moment that it might cause a disruption at the event to ask them to leave.

I once attended a conference as the keynote speaker and only after arriving at the venue did I realize, along with other speakers, that the organizer herself was someone of diminished capacity who had put herself deeply into debt renting space and paying for accommodations and travel for speakers and presenters and actually had NO formal affiliation with the organization she had claimed was sponsoring the event. It was a painful experience for everyone, and I learned the importance of always confirming that someone who makes any offer to me regarding a speaking engagement, consultation or interview really is with the agency they claim to be with.

Another time, I accepted payment for career consulting from someone who, according to her résumé and LinkedIn profile, had an excellent academic background and rich professional history that would make her a good candidate for humanitarian work. After several email exchanges, she said that the CIA regularly tracks her communications and she feared I was working for the agency, among other theories. A Google search of old web sites and newspaper articles showed that she really did have the professional background she had claimed, but at some point, her career had just stopped, during a time when she claimed to have gone back to university for another degree, and there were no more listings for her after a certain date on the Internet. I ended up returning her money, wishing her well, saying that I thought it was best we no longer have communications and blocking her email address so that I no longer received communications from her.

More recently, I volunteered with a local citizens’ advisory group that helps local artistic groups and artists with publicity, grant writing and networking. I encountered an elderly woman who wanted advice on proposal writing and had signed up to get assistance via this group. As we talked, I slowly realized she was someone of diminished capacity: she said she wanted to start a nonprofit, but she was vague on what its mission would be, she had no letters of endorsement from those she claimed her nonprofit would help, she has no board of directors, she couldn’t verbalize any concrete goals or steps and she seemed confused at my questions. She continually talked about how she needed office space so she could do her work – work she couldn’t really describe. She also had some unfortunate, quite racist things to say about the people she wanted to help. After some checking later with others, I found out that, indeed, decades ago, she really did have an extensive, international arts background. She definitely knows about nonprofits in general, and how to find the events this advisory group puts on. But her ideas for her nonprofit were unrealistic: she believes there’s a magical grant that will give her office space and office equipment, even though she still isn’t sure exactly what it is her nonprofit will do, and believes artists will become a part of her program, even though she doesn’t know any personally.

I am not a doctor, a counselor, a therapist, a psychologist or a psychiatrist, and I do not want to imply I am in any way. I do know that there are several health factors that can affect a person’s already-diminished mental and emotional capacity, such as age, fatigue and hearing and vision loss. There are other factors as well, such as a particularly traumatic event, grief or depression. I also know that people with mental illness can come from any racial group, any cultural tradition, any economic level or any level of intellectual capacity (they can have legitimate PhDs). While I am not in any business to help people with emotional or mental challenges, I do know that I am going to encounter people facing such challenges in my work – and during activities on my personal time as well – and I need to be prepared for such.

When I have encountered these situations onsite, my approach has been to remember that this person has a right to attend public events, speak with me in public, ask for a meeting, apply to volunteer, etc. (unless it’s a paid conference or ticketed event- just like anyone who didn’t pay to be there, they will be asked to leave and escorted out if necessary). So long as he or she isn’t profoundly disruptive, doesn’t become insulting and won’t monopolize my time or the time of others at the public event or in the public space, I’ll interact with that person, just as I would with anyone. I have ended up involving people with diminished mental capacities as online volunteers: while I knew they had challenges, per things they said on their application and some of our email interactions, I could also see their capabilities, and I was able to find tasks they could do as volunteers – they were never disruptive and one such person in particular was one of the highlights of my early days working with online volunteers.

In situations dealing with people I suspect have some diminished capacities, I sometimes need to be more explicit about setting and sticking to strict boundaries, such as the time I have available for the meeting, or noting that it’s time for someone else to ask a question and that our workshop does not allow anyone to monopolize workshop discussions. I work to be clear and consistent in what I am saying, staying respectful even as I am being blunt: “I appreciate your goals, however, I have spent 20 minutes speaking with you and now this conversation will need to end. I will walk with you to the front door and then you will have to leave, so that I may do the work I have scheduled for today.” Or “Thank you for your comments, but I’m going to have to stop you now, because other people in this workshop need to be able to speak.” I do not encourage any medical or mental health treatment to the person, but I may ask if there is a family member or someone else I can call to transport the person elsewhere, especially if that person becomes tearful or distressed or seems incapable of removing themselves from the premises. If the person has paid money to attend an event or for consultation time, or has made a financial donation, I do all I can to refund that money as immediately as possible.

If the person does become disruptive, such as refusing to stop talking during a workshop, or is trespassing, I will be more blunt. This happened at a conference in Portland, by a person who had wandered into a conference workshop I was leading. I told the person, in front of all the other workshop attendees, as the person rambled on and on, “You will have to stop talking now and you will need to leave. I will call security immediately if you do not.” The person did leave immediately.

I also make sure co-workers are aware of what is happening and make sure everything that happens is documented in some way. Sometimes, this is just an email to another organizer detailing what happened, what action I took, and suggestions for avoidance and, if that doesn’t work, for future encounters. I make sure all staff know what to do if this person attempts to purchase an event ticket, make a donation, register for an event, etc.

Psychology Today has an excellent article, “Communicating with People with Mental Illness: The Public’s Guide” that has a detailed list of strategies for communicating effectively with people with mental illness. The article was posted Oct 19, 2010. The suggestions include:

  • Be respectful to the person. When someone feels respected and heard, they are more likely to return respect and consider what you have to say.
  • If they are experiencing events like hallucinations, be aware that the hallucinations or the delusions they experience are their reality. You will not be able to talk them out of their reality. They experience the hallucinations or delusional thoughts as real and are motivated by them. Communicate that you understand that they experience those events. Do not pretend that your experience them.
  • Some people with paranoia may be frightened, so be aware that they may need more body space than you.
  • Do not assume that they are not smart and will believe anything you tell them.
  • Mental illness has nothing to do with the person’s intelligence level. Do not lie to them, as it will usually break any rapport you might want to establish.
  • Try to limit your interventions to relatively short periods of time, but realize that taking time to try to communicate effectively with the person may save you a lot of time in the long run and help someone in the process.
  • Listen to the person and try to understand what he/she is communicating. Often, if you do not turn off your communicating skills, you will be able to understand. Find out what reality-based needs you can meet.
  • If needed, set limits with the person as you would others. For example, “I only have five minutes to talk to you” or “If you scream, I will not be able to talk to you.”

When you realize you are dealing with someone online with diminished capacities, it can be much more difficult: being online may constitute a substantial part of that person’s time every day, and they may rely on online activities to feel included or important, to make their imaginary nonprofit seem legitimate, etc. It’s much easier for any person to appear credible online. Your program should know what to do if they start to suspect they are having such an interaction:

  • Tell your staff that they need to let their supervisor know if they suspect someone they are interacting with online, or someone writing about your organization online, might have mental or emotional challenges, and let staff know the rest of these guidelines (and make sure they understand them).
  • Do NOT say in any public forum or on any social media channel, or to the person, ever, that you think the person is mentally ill, emotionally challenged, etc.
  • If interactions with any person online are disruptive to your business, or you think at any point someone from law enforcement, a judicial body or the person’s family may need to see these exchanges, or you are going to have to cut off communications with this person because of their behavior, screen capture all communications that illustrate how the person is disruptive and save these for future reference.
  • If you are worried in any way about this person escalating their communications and actions to the point of being disruptive or dangerous, have a staff member search online to see if this person has caused issues for other organizations. Searching for the person’s name on Google and Duck Duck Go, as well as on YouTube, will probably be enough to reveal such, but you may need to add words to that search – just the word complaint or words that the person uses frequently in their online interactions with you can lead to the specific information you need to see that you are not the first program targeted. Screen capture any examples you find of this person behaving this way with others (and don’t be surprised to find that you aren’t the first target of this person’s fascination or ire). You may want to discreetly reach out to those earlier targeted organizations and individuals, to see how they handled being targeted by this person and if the situation died down, was resolved, etc.
  • It may be best to not respond at all to blogs they write about your program, or what they write on their own social media channels about your program – but you need to screen capture those references to your organization and your staff for future reference.
  • It may be best to stop engaging with the person – not to reply to their emails, not to reply to their online comments, etc. You need to save those communications for future reference, if needed. You may want to simply stop replying without explanation or you may want to say, “We appreciate the time you have taken to share your viewpoints about our work. We have responded as much as we think is needed and, In the interest of staying focused on our work, we are going to stop replying to your emails.”
  • It may be best to block the person from your online community, not publish the person’s comments on your blog, remove comments from the person on your Facebook page, etc. You may need to go even further and block the person entirely on social media channels so that they cannot see your posts – but know that they can simple create a new account and view your public information from that new account. Know that blocking someone entirely might escalate the person’s hostilities or anger, as they will be able to see that you have blocked them.
  • You may need to let your entire staff and all of your volunteers know about the situation, if they are seeing this person’s posts on social media, on a blog the person owns, on other organization’s blogs, etc. Be very careful in your communications with staff regarding your choice of words to describe the person. An example of how you could communicate this situation in a meeting, “Some of you have noticed that there is a person producing videos about our organization where he says that our Executive Director is engaged in illegal behavior. We are aware of these posts. We ask you to please never interact with this person online, never comment on anything this person says online, and please do not to have any conversations with anyone about this person online. If you see this person doing something online that relates to our organization, please notify such-and-such. If you are worried in any way about this situation, please notify such-and-such.”
  • Once interactions get to the point of screen captures, muting or blocking, notify at least one board member and, if it’s not that person, your nonprofit’s legal counsel, about what is happening. The likelihood of this escalating to legal action is minuscule, but you do need to cover your bases.

Hootsuite has an excellent blog about dealing with online “trolls” – people who “deliberately provoke others online. By saying inflammatory and offensive things. They live to make people upset and angry.” I think that most such people are dealing with diminished mental and emotional capacities. One section of the blog asks, “Troll or upset customer” and notes that it can be hard to tell, as “Both might appear irked, perhaps even furious or enraged.” The blog’s advice:

  • Stay calm. Look at the substance of their words. That’s usually the tell-tale.
  • Listen and think about their motivation. Do they appear frustrated, stating a seemingly authentic claim about your business, product or service?
  • Do they seek truth?
  • Or… do they sound outraged, seething and trying to incite rage in your brand or in other users?If so, you’ve got yourself a live, social media troll—an internet misfit, in the digital flesh.
  • For the un-delighted customer, listen to them. They want to be heard. If you address and resolve their issue, they’ll be satisfied and those unhappy messages will cease.
  • But not the online troll. They won’t stop until they’re forced out or get bored.
  • Trolls aren’t looking for resolution. They want to engage in battle, one that nobody can win.

To be clear, while I do think trolls are people with diminished mental and intellectual capacities, I don’t think all people with diminished mental or intellectual capacities are trolls.

The situations I have had talking with people with diminished mental capacities have not turned dangerous or litigious for me (yet), but I always have that potential in mind, however unlikely. I am also thinking about the safety of myself and others at the facility or within the organization where I am working. The importance of having other people around during onsite conversations and encounters, and having screen captures of online encounters that your board, other staff or legal advisors could reference if needed, cannot be stressed enough.

If I see the person somewhat regularly, know them by name, etc., and I perceive a progression of behaviors that I believe could lead to violence, such as yelling or crying, I will contact a family member or friend the person has identified to me to come help in the situation. I would call the police if the situation had the potential to become dangerous for anyone, including the person I’m talking with.

One thing I do NOT do is “kick the can down the road” – as in suggest to the person that the person go to another nonprofit or consultant because it is my hope that this will take the person’s attention off of me. I may recommend another organization if I think the experience might help the person understand that, for instance, they will not be able to get funding for a nonprofit they are dreaming of building, or that they are not going to get support to go to another country to do work they’ve always dreamed of.

If your nonprofit has a mission to work with people with diminished mental capacities, such as people who are experiencing dementia, I have a suggestion for a funding source: offer short courses for businesses, government offices and nonprofits in recognizing customers, clients, volunteers and staff who may have such issues. We need this training!

Also see:

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The opposite of poverty porn: erasing clients from storytelling

Earlier this year, I wrote a blog about poverty porn and other kinds of exploitative marketing by many nonprofits, where graphic photos and videos of people in desperate situations or images of people with disabilities are used to make the viewer so upset or emotional as to garner donations, or to make someone delivering services on behalf of that nonprofit look exceptionally compassionate and heroic.

But on the other side of that marketing no-no are nonprofits that make their outreach stories more about what their staff is doing and about their leadership than about those that are served or the cause at hand. You want to tell compelling stories about your organization’s without trivializing people’s lives, absolutely, but you also don’t want to mostly or entirely erase those you are serving from the narrative.

Examples I’ve encountered in the just the last three months of nonprofit marketing that erases clients – or pushes them out of the focus:

  • An arts group that says it promotes the art and artistry of indigenous people, but has no photos or testimonials of these artists on its web site (just clip art of indigenous people the organization has never met), nor does it have any indigenous people on its board or in positions of leadership.
  • A homeless coalition that uses social media to feature photos and commentary about its founders, but offers no testimonials, commentary or images from those the coalition is supposed to serve.
  • Any number of nonprofits and NGOs that have far more stories and photos about the founder of the organization and what he or she is doing and thinking than they have about those being served – including photos where the founder is NOT pictured, or stories where the founder is NOT quoted.

Unlike marketing for businesses, which is pretty much about selling more and more of a product and making as much money as possible, communications for nonprofits, charities and other mission-based organizations requires addressing a variety of needs:

  • getting people to attend events or to participate in activities,
  • attracting new donors and volunteers,
  • giving current donors and volunteers a feeling of satisfaction about what they have donated,
  • allaying fears about the clients served or the cause that’s being promoted,
  • promoting behavior change (encouraging people not to litter, to recycle, to use condoms, to not use certain words, etc.),
  • addressing misunderstandings and crises,
  • and on and on.

In fact, at nonprofit organizations, the people working to attract donations may have a message that is in conflict with the people who are delivering the program – the fundraisers want to evoke an emotional reaction that attracts donors while program managers may feel that the messaging reduces those served to stereotypes. It can be a delicate balance.

So, let’s go back to those aforementioned cases and talk about what it should look like instead:

  • The staff of the organization that promotes indigenous artisans should have ongoing conversations with those artisans about how they want to be supported, how they want to participate in decision-making, how they want to be pictured and how they want their work presented online and in print.
  • The staff at an organization that helps people experiencing homeless, or people with disabilities, or people who have experienced a trauma, should have ongoing conversations with those clients about how they might want to be pictured and talked about online and in print. They should be talking with clients about the goals of the messages in brochures, on the web site, on social media, in slide show presentations: what is it the nonprofit wants to show, and how might images help?
  • Be careful about Executive Director over-exposure in messaging. If the nonprofit leader is the face of the organization and the primary reason people donate, make sure that this messaging is balanced with strong messaging about the impact the organization is having on the community or cause it serves, messaging so strong that the organization could survive the Executive Director’s departure or negative publicity regarding that person (unless, of course, your board is comfortable with the idea of the organization folding with the departure of the Executive Director and, indeed, there are boards that are absolutely fine with this setup – as am I regarding certain charities).

Of course, it’s not easy to feature all clients in marketing and public relations materials: there are charities that support foster kids, for instance, that use child and teen models rather than actual foster children in photos and videos, in order to protect the identities of clients. Something that is “exploitative” or a stereotype can be in the eye of the beholder. The best strategy: consult with your clients. Talking to them about what you want to portray, how images will be used, etc., can lead to more buy-in from those you are trying to serve for your efforts, can build more trust for program delivery, can help prevent misunderstandings down the road, and can even lead to great ideas for marketing and public relations you may never have thought of.

There are some good resources regarding ethics and photography in humanitarian work that have advice that can be applied for nonprofits working with vulnerable populations (people who are homeless, people experiencing addiction, people who have experienced domestic violence, foster children, people with disabilities, etc.) in their own countries, including:

I would love to hear from others about how they maintain this balance in their representation of vulnerable populations in public relations and marketing materials.

Also see:

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help