The first results of a search on most web search engines now is from Artificial Intelligent agents – AI. And many younger people, when they want to ask a question about a nonprofit, don’t look at the nonprofit’s web site; instead, they ask ChatGPT, Gemini or Perplexity or some other AI agent for the information.
Sometimes a nonprofit or community group ranks well on a search of its name or some other phrase, like volunteer in Louisville, Kentucky, on Google, Bing or Duck Duck Go, but then barely gets mentioned in AI-generated answers, or the info provided by AI is outdated or even completely inaccurate.
Your nonprofit, NGO, or other community program needs to do an AI visibility check on various search engines and AI agents to see what your results are at least twice a year. You may find that you need to engage in some activities to improve the results that come from AI agents.
How do you do that? My new web page offers detailed, specific advice.
Also see:
Dos & Don’ts of Using Artificial Intelligence at Nonprofits.
Artificial Intelligence – friend or foe for nonprofits?
Horrific experience with AI: a warning for others.
Nonprofits, you still need someone managing communications (& who knows how to do it)
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