The Communications Initiative is a resource I rely on regularly. I cannot say enough fantastic things about it. Over the last several months, I have been unsubscribing from a lot of email newsletters and unfollowing a lot of pages on Facebook, trying to declutter my online life, but I continue to make time to read the Communications Initiative updates. If you work in any capacity regarding communicating with clients or the general public regarding your nonprofit, NGO or government agency, this is a must-use resource.

The Communications Network created an online resource to change norms and practices in communications for social good, with an eye towards greater inclusion and diversity. The resource was developed in partnership with M+R and We-Collab. The introduction says:

Your outreach seeks to educate, involve, and engage your organization’s stakeholders. Outreach that honors diversity, equity, and inclusion is no different, other than the intentionality of your decisions. It requires you to understand who your audience is beyond the data points. It requires you to know what their priorities are, and then to craft messages and engagements that are inclusive to them. DEI outreach goes beyond reaching out, it requires them to bring people in.

We’ve created these nine tips with the communicator in mind. It’s flexible, so use it as a checklist, a launching point for a discussion, or even an assessment survey to improve your DEI communications.

It’s fantastic.

Also see these related blogs from me:

• Lessons for online outreach to nonprofits, NGOs & charities
• Why aren’t you reaching out to young people via Reddit?
• Resources to learn plain language writing
• Accessibility, diversity & virtual volunteering
• Recruiting Local Volunteers To Increase Diversity Among the Ranks (also explores the WHY)
• Welcoming immigrants as volunteers at your organization
• Cultivating Online Civility
• Daily, Mandatory, Minimal Tasks for Nonprofits on Facebook & Twitter
• An index of all my communications & outreach resources

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