Tag Archives: nonprofits

Nonprofits & NGOs: Get to Know a University

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Nonprofits and non-governmental organizations (NGOs):

Do you know what community colleges, public universities and private universities are nearest your agency, geographically? And do any of the degrees or classes they offer relate to the mission of your organization in any way?

For instance,

  • If your organization provides counseling, have you investigated to see if the nearest college or university has a graduate degree program in psychology?
  • If your organization assists victims of domestic violence, have you investigated to see if the nearest college or university has a degree program in social work?
  • If you are focused on the environment in any way, have you investigated if the college or university offers any environment resource management-related courses?
  • If you work with people trying to start micro-enterprises, have you investigated to see if the college or university nearest you offers business management classes, or even an MBA?

Here’s why your organization needs to be able to answer these questions:

  • Your nonprofit or NGO has the real-world environment that college and university faculty and graduate students need for academic research and practical experience.
  • Higher ed institutions have the skills and knowledge your organization may need as well as probono consultants or researchers or on-loan staff.
  • Faculty at colleges and universities get contacted by the media, and if the story is going to be something related to your organization’s mission, they will refer those reporters to you as well.
  • Faculty may hear of funding opportunities that might be appropriate for your organization. 
  • Faculty may find themselves in a conversation with public officials or business leaders where they could recommend your organization’s work.

How can nonprofits and NGOs network with university faculty and get on their radar for potential partnerships?

  • Look at course offerings of college and universities, and identify the faculty teaching courses that relate to your organization’s work. Build a database of people you want to contact; phone numbers and email addresses for most of these folks will be easy to find online, either on the college or university’s web site or through a Google or Bing search.
  • Look to see if faculty with which you want to connect has a Twitter feed and, if so, and it’s regarding their work, follow such. Same for a Facebook profile or a GooglePlus profile. Get to know more about their work through their updates. If the person posts something that relates to your work, reply to a post.
  • Read something by that faculty member in an academic journal (you can get access to this through your local library) or other publication.
  • Add appropriate faculty to your press release distribution list.
  • Invite the faculty you have identified to your open houses and public events. Send a personalized invitation, noting exactly why you are inviting this person to such. 
  • Invite the faculty you have identified to a meeting at your organization set up just for that person, or even to lunch. Let them know about your organization’s in-house expertise. If you already have partnership ideas, propose them. If you don’t, talk about what the faculty member’s courses and research have in common with your organization, and say that you would love to collaborate in some way but you aren’t entirely sure how.

It’s an ongoing cultivation process. You are building relationships, and that won’t come from just an email, a phone call or meeting face-to-face once. Colleges and universities are a HUGE resource right in your backyard – not just as one-day student volunteers, but as potential program and funding partners. Don’t wait for them to find you – seek THEM out!

Look what partnerships with universities can lead to:

Western Kentucky University Entrepreneurship students working to revitalize downtown businesses

Do NOT say “Need to Cut Costs? Involve Volunteers!”

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(update: Just got a tweet from GiveGood2012, which said,

@jcravens42 love the blog. You’ve made us rethink our marketing gambit. Thank you!!!

Hurrah for them! For all of us! Now, just several thousand other people to go…)

Back in December of 2011, I blogged about Survival Strategies for Nonprofits, also applicable to non-governmental organizations, (NGOs), community based organizations (CBOs), charities, and government agencies focused on the community or the environment, etc., per the current dire economic climate. I wrote that blog in response to so many blogs on similar themes that I found unrealistic – or that said something like this:

Are you a #charity or #socent who needs help to cut costs? Read about our skilled volunteer matchmaking service (a tweet from GiveGood2012)

As my long-time followers know, these kinds of statements drive me crazy, because:

  • Volunteers are NOT free. There ARE costs associated with involving volunteers, particularly volunteers in high-responsibility roles. To involve volunteers effectively, YOU NEED MONEY.
  • People looking for jobs (and, in case you haven’t noticed, there are a LOT of people looking for jobs), as well as unions, read those statements and say, “See, this is where we opposed volunteer involvement – you are doing this to replace paid workers!” It’s why the union of professional firefighters in the USA opposes all volunteer firefighting programs. It’s why the unionized school employees in Petaluma, California protested volunteer involvement in schools. Why shouldn’t they be outraged – you just said volunteers could – and will – take paid jobs away!
  • It leads to poor decision-making by boards of directors and governments. I was contacted by a state historical agency once upon a time. There were patrons of the state historical library that frequented the site and helped fellow visitors in finding information on an ad hoc basis. The agency decided to formalize the activities as a volunteer program, so visitors would know they were talking to someone who officially-represented the organization, so helpers received the proper training, and so helpers received the proper thanks. The informal helpers became formal volunteers, and the volunteers loved it — they saw it as a “promotion”, as a recognition of their knowledge and past help. The volunteer program flourished over just a couple of years, and the agency decided to present it as a success story to the state legislature, which provides funding for the library. Unfortunately, agency representatives presented it in terms of money saved: they calculated a dollar value for each hour the volunteers had contributed, and said, “This is how much money we saved involving volunteers.” And the state legislature was very impressed — so impressed that they cut one of the paid staff member positions and other budget items, and told the agency to do more with volunteers “so you can save even more money.

If you are thinking of converting any roles at your organization from paid to volunteer, do not think of it nor talk about it as a way to save money, and do not think of it nor talk about it as a temporary solution.

Instead, think of it as a permanent re-alignment of your organization. You are doing this for strategic reasons – choose to reserve certain roles for volunteers because you have decided volunteers are the best people for those roles.

Consider this:

  • Does the American Red Cross train mobilize thousands of volunteers to staff most of its services during crisis situations because it “saves money”, or because volunteers are actually the best people for those tasks?
  • Does the Girl Scouts of the USA have volunteers deliver the vast majority of its programs to girls to save money, or because volunteers are the best people for those roles?
  • Do many women’s domestic violence shelters reserve the role of victim’s advocate for volunteers because it “saves money”, or because its clients prefer to work with someone they know is volunteering in that role – they aren’t there for the pay, but because of their desire to help?
  • Does CASA recruit and train volunteers to help children in the court system to save money, or because volunteers are actually the best people for those roles?

When I was directing the United Nations’ Online Volunteering service, administered through UNDP/UNV, the head of UNV at the time, Sharon Capeling-Alakija (whom I miss every day), said something really interesting in a staff meeting that I have never forgotten: she said the reason she was so committed to the OV service was because, without it, “the only way people can be involved in UNV is to become a UNV and going into the field for two years, or by becoming a staff member at headquarters – and most people can’t do this. With this, anyone can be involved in our work now.” I loved that statement. I’ve never forgotten it.

If your organization or program decides that its going to increase the number of volunteers it involves, then reserve certain roles exclusively for volunteers – for instance, all consultancies that will support staff, all front desk/phone staff, all bloggers, all conference support staff, all food servers, etc., and make it a permanent change that will last even when the economy gets better.

Not only are volunteers NOT free, this realignment regarding volunteer involvement will cost money – probably more money than you are already spending now to support and involve volunteers: more volunteers will need to be screened, trained more than once, and supervised and supported, and all employees and volunteer staff in leadership roles will need training on how to work with volunteers – and training is rarely free!

Develop a mission statement regarding why your organization involves volunteers. For example:

All tasks at our organization related to advising new entrepreneurs/mentoring young people/delivering meals/repairing bicycles are reserved for volunteers. We feel these roles, which are fundamental to the meeting of our organization’s mission, are best done by volunteers – unpaid staff donating their time and talent – rather than paid employees.

Such-and-such organization reserves certain tasks and roles specifically for volunteers, per our commitment to create opportunities for the community to participate in, offer feedback and endorse our work.

As a part of our commitment to both transparency and to creating opportunities for community investment in our organization, such-and-such organization welcomes volunteers in a variety of roles, including activities that directly support our paid employees, leadership positions and client services.

 

Just as some jobs are best done by paid employees, some tasks and roles at our organization are best done by volunteers. We therefore reserve certain positions for volunteers, including…

 

Our organization involves volunteers so that we can tap into skills, experiences and talents beyond what our excellent professional staff already bring to our organization and its work.

 

Every employee at our organization looks for ways to involve volunteers in his or her work. This is part of our commitment to involving the community in all aspects of our work.

 

Such-and-such organization is committed to helping to cultivate new professionals in the field of name-of-field-redacted. Therefore, we reserve certain tasks and roles for volunteer interns, to provide career-development experiences to emerging professionals.

 

 

Lots more advice on writing a mission statement for your organization or program, and examples of such, here.

Also see:

Going all-volunteer in dire economic times: use with caution

The Value of Volunteers (and how to talk about such)

Volunteers: still not free

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graphic by Jayne Cravens representing volunteersWikipedia is free – for users. Its more than 12 million articles can be accessed free of charge. It’s maintained by more than 100,000 online volunteers – unpaid people – who create articles and translate them into over 265 languages. That makes Wikipedia/Wikimedia the world’s largest online volunteering endeavor.

Unlike most organizations that involve volunteers, Wikipedia doesn’t screen the majority of its volunteers: anyone can go in to the web site an edit just about any article, any time he or she wants to. You want to volunteer for Wikipedia, you just start editing or writing any article. That makes the majority of its volunteer engagement microvolunteering, the hot term for short-term episodic online volunteering.

But, wait — maybe Wikipedia is not free…

This is from a blog post in 2012 regarding its latest fundraising campaign:

The Wikimedia Foundation’s total 2011-12 planned spending is 28.3 million USD.

Funds raised in this campaign will be used to buy and install servers and other hardware, to develop new site functionality, expand mobile services, provide legal defense for the projects, and support the large global community of Wikimedia volunteers.

That emphasis is mine – some of those millions of dollars are needed to support Wikimedia’s involvement of volunteers. Because volunteers are not free. It takes a tremendous amount of time, effort and expertise to wrangle more than 100,000 online volunteers and all that they do on behalf of Wikipedia/Wikimedia. And that takes money.

But it’s not just Wikipedia: any nonprofit organization, non-governmental organization (NGO), school, government initiative or community initiaitive that wants to involve volunteers has to:

  • Provide at least one staff member – an employee or a volunteer – to supervise and support volunteer work, to ensure volunteers don’t do any harm to the organization, its clients or other volunteers/staff, and to ensure everyone working with volunteers has the support they need to do so appropriately and successfully. That person has to know how to do that part of his or her job, even if it’s just 25% of his or her job, and that might require the organization to send the person to workshops or classes, to subscribe to e-volunteerism (the leading online resource in the USA regarding volunteer engagement), to read books about volunteer screening, supervising volunteers, child safety… and that takes FUNDING.
  • Everyone that works with volunteers must make sure the work volunteers undertake is of the quality and type the organization’s clients deserve. That might require sending multiple staff members to workshops or classes, to read books about volunteer screening, supervising volunteers, child safety… again, that takes FUNDING.
  • Staff has to develop activities for volunteers to do — activities that often would be probably be cheaper and done more quickly by staff themselves. Those activities must be in writing, to ensure everyone’s expectations are the same. And, newsflash: the majority of people charged with this task do NOT know how to do it! They need support and guidance in creating volunteering assignments. Who is going to do provide that support and guidance?
  • The organization has to monitor volunteers, record their progress and report it to the board and donors, as well as to the volunteers themselves and, perhaps, the public. That takes time and expertise.

Any organization that does not allocate time and resources to these volunteer management tasks ends up with:

  • people applying or calling to volunteer and never getting a response
  • people coming to volunteer and standing around for the majority of the time, wondering what to do
  • volunteers that don’t complete assignments – which means the organizations has to either recruit more volunteers and start again, or give the work to employees
  • volunteers that don’t complete assignments correctly
  • volunteers that blog and tweet about their negative experience with your organization and, perhaps, about volunteering in general!
  • staff that does not want to involve volunteers

Volunteers are not free. I’ve said it many times before, before, and before that and… well, you get the idea.

I’ll keep saying it until I stop hearing people say, “Volunteers are great because they’re free!”

I’ll keep saying it until campaigns to encourage people to volunteer also include resources to help nonprofit organizations, NGOs, schools, communities and others involve and support more volunteers.

And don’t even try to say volunteers save money, because that starts yet another blog rant…

Can Komen recover?

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No matter how you feel about abortion services or Planned Parenthood, you have to agree that the Susan G. Komen for the Cure foundation handled its decision-making and communications regarding its defunding of Planned Parenthood very, very poorly:

  • They did not discuss the decision with their affiliates, let alone involve those affiliates in the decision. Some of the affiliates (Oregon and Connecticut, and perhaps more) even issued press releases after the Komen headquarters announcement asking for their HQ to reconsider. When your organization’s own affiliates are asking PUBLICLY for you to reconsider a decision, you have made a grave error.
  • They gave contradictory statements about why they were defunding Planned Parenthood. Sometimes they said it was because of a new policy not to fund any organization under investigation by state or federal authorities – yet they had no plans to discontinue funding for Penn State! They said the decision wasn’t political, nor because they had hired a dedicated, outspoken advocate against the right to abortion services – Karen Handel – who retweeted this on her Twitter account, contradicting Komen’s statements about this NOT being a political decision:

Scaled

The original image from Lisa McIntire

Today, Komen somewhat reversed its decision regarding Planned Parenthood, but left the door open to stop funding the organization after the current funding cycle. It has not gone unnoticed that Komen has also stopped funding stem cell research. It has also has not gone unnoticed that Karen Handel is still a senior vice president at the Komen foundation.

This PR nightmare is not over for the Komen foundation. Can the foundation rebuild trust with the thousands of women who are saying they will never support the organization again? Can it successfully make this switch in its work, avoiding any organization that garners criticisms from far-right religious advocates, and therefore be the target of women’s rights advocates?

How should have Komen handled both this decision and the communications of such? Or is there any way for them to have done this without suffering such massive fallout with so many (now) former supporters? Share in the comments section here.

Also see: How to Handle Online Criticism.

Why I won’t follow you on Twitter

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A few organizations and individuals have told me they aren’t happy that I don’t follow them on Twitter and Facebook and Google+, and, in addition, that I don’t also subscribe to their email newsletters and subscribe to their blogs.

Here’s the deal: you have to earn my follow on Twitter.

I follow you on Twitter if most of your posts are:

  • conversation starters
  • provocative (make me think)
  • elicit feedback
  • directly, immediately relate to my work

If, by contrast, I really like your organization, but your tweets are mostly positive, benign PR pieces like

  • “We have a new catalog”
  • “Our volunteers are hugable”
  • “Our Executive Director is at such-and-such conference”
  • “Our shop hours are changing for winter”

I’m probably going to follow you on Facebook rather than Twitter (if at all).

In addition, if you post to Facebook and you gateway those posts to Twitter, I’m probably going to just follow you on Facebook as well, and not at all on Twitter, because it’s doubtful your message is something I need to read ASAP, and it’s probably too long for Twitter anyway (I really hate truncated Tweats that end with a link to a Facebook status).

I check Twitter at least twice a day. To me, it’s a place for information exchange and debate, and for breaking news, for you need to look at this NOW messages. I’ve noticed that organizations, institutions and consultants that use Twitter with this in mind aren’t surprised when they get comments or questions via Twitter – they even seem to delight at such. By contrast, organizations that use it primarily as an announcement tool get immediately defensive when someone tries to engage them on Twitter – and it’s why I prefer to follow those organizations on Facebook.

Same if most of your posts are “I’m at the airport” or “I’m at such-and-such conference.” It’s nice to know that, but it’s not that much of a priority, so I’ll follow you on Facebook instead.

I check my professional account on Facebook about once a day. I scroll through the updates to get a general idea of what organizations are up to. Not much in term of exchanges or debates are going on over on Facebook among the organizations and institutions I follow – it’s more of a “hey, look how fabulous we are” or “hey, we need money!” place. That’s a shame – it could be so much more – but that’s how it’s shaking down among the organizations I follow on Facebook (and GooglePlus, for that matter). So I pour myself a second cup of coffee and slog through your Facebook status updates, rarely finding anything that makes me go “Wow.” Exceptions? There are a few – and I’ll highlight those on next week’s blogs.

And I may choose to read your email newsletter instead of following you on Facebook or Google Plus or Twitter. Don’t be hurt. I like email newsletters. I like that long moment of single focus and well-written narrative that gives me a more detailed picture about your work than any Tweet or Facebook status update could allow. I do my best to make time to read all that I subscribe to. And as I still have more subscribers for my own email newsletter, Tech4Impact than Twitter or Facebook followers, I appreciate the value of email newsletters.

So, how should you follow me online?

  • Follow me on Twitter if you want lots of short updates from me regarding nonprofits / NGOs, volunteers / volunteering, humanitarian / development / aid, communications, tech4good, and empowering women & girls (updates regarding national and state parks, and tourism as a development tool, are also showing up as well). Or if you want to engage, today, right now, about any of those topics, in a very public way.
  • Follow me on  Facebook or Google+ if you want just 1-3 short updates from me a day, mostly only about what I’m doing: a new web page, a new blog, a conference where I’ll be speaking, etc. And, FYI, there’s nothing I post at Facebook or Google+ that I don’t also post on Twitter; I repeat probably only 25% of what I post to Twitter on Facebook and Google+. And, yes, I post exactly the same things to Facebook and Google+ – I’ve yet to see any reason to use them differently.
  • Subscribe to my email newsletter if you want to hear from me just once a month, or you want a once-a-month tech tip, in detail, especially for nonprofits, then subscribe to Tech4Impact. You will also get a list of all the blogs I’ve published in the last four weeks or so. I get the impression that each of my email subscribers also follow me on Facebook OR Google+ OR Twitter, but not all three.

That’s not how everyone uses social networking. But that’s how I’ve decided to use it. And it could change. In fact, it’s guaranteed that it WILL change, as social media changes.

I would never expect anyone to follow me on on Twitter and Facebook and Google+, and to subscribe to my email newsletter. Unless you were some freaky stalker. Please don’t be a freaky stalker. You probably don’t need to hear about a web page I’ve just updated four times in one morning.

What about LinkedIn? Those connections are for my professional colleagues, PERIOD. Keeping it as a professional networking space has what kept it so valuable to me.

Also see:

 

Volunteerism-related research wish list for 2012

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I’ve blogged about what I learned or relearned in 2011 that I want to take into 2012.

Now, here’s a wish list for volunteerism-related research that I hope organizations like the Independent Sector, any ARNOVA members, The Institute for Volunteering Research (IVR), and others will delve into in 2012:

  • what are the top three factors are that keep nonprofits, NGOs, schools and other mission-based organizations from involving more volunteers
  • what are the top three factors are that these organizations feel affect their retaining of volunteers
  • if these organizations honestly believe their volunteer force needs to represent a diversity of ages, cultures and backgrounds; and if so, why, and if not, why not
  • what training all staff at an organization need in order to involve more volunteers and better support volunteers (not just the person in charge of recruiting and managing volunteers)
  • how these organizations know if their volunteer engagement is successful or not, how they define that “success”, how they know if there is a problem, etc.
  • how often these organizations revisit and revise their employee, volunteer and client policies with an eye, specifically, to safety of each of those groups
  • if such organizations have an online discussion group or intranet for their volunteers (would love to know how many have such versus how many don’t), and if they do, how they view the group’s effectiveness as a way to communicate with volunteers

I would love to know, through a survey of volunteers:

  • how many read and send email most every day
  • how many use Twitter
  • how many use Facebook
  • how many would feel comfortable using Facebook, Twitter or any social media as a part of their volunteering, versus those that would NOT want to do so (I’m hearing from many volunteers who are saying they do NOT want to mix the two)

I’ve already offered what I would love for someone to research re: microvolunteering, that I think would actually be of value to the charity sector.

If anyone does actually do this kind of research – as opposed to the oh-so-tired what motivates volunteers research that I AM SO TIRED OF – I will be happy to promote your work every way I can, because this research is needed. Greatly needed. We thirst for this data… I would dance for this data…

And for individual nonprofits, NGOs, schools and other mission-based organizations involving volunteers: why not create a free survey on SurveyMonkey and find out for yourself what volunteers are thinking about your organization, what Internet tools they use, what tools they might like to use with your organization, etc.? And share what you find? Your volunteers will see it as volunteer recognition.

A missed opportunity with volunteers

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A colleague recently told me that she and a group of co-workers arranged to go to a nonprofit thrift store for one day and help the organization sort through computer donations. She and her colleagues had a great time:

“It was super fun!”, she said. “I got to sort through equipment, to tear apart computers, to take a hammer to outdated computers. We had a great time!” But she added, “No one ever asked me for my name. They didn’t have a sign in sheet. They didn’t capture any of my information. And I have no idea what all this work that I did means to them.”

I felt like I had been punched in the stomach. Again.

These volunteers merely got work done. This nonprofit merely got free labor. Nothing more.

Here was a great opportunity for this nonprofit organization to make connections that could lead to more volunteering, more volunteers, more awareness of its work and new financial donations! Here was an opportunity for these volunteers to learn about all that this nonprofit does, that it’s not just a thrift store but, in fact, a job training organization. A rich, longer-term, meaningful relationship could have been created.

Instead, the nonprofit just got some work done, and the volunteers had fun for a day. There is more to volunteer engagement than that – even for onsite episodic or microvolunteering volunteering like this, with just a few hours of work no requirement for future commitment.

I have no idea what all this work that I did means to them.

That comment in particular is the one that hurts me to the core as a volunteer management advocate.

Here’s what should have happened:

  • There should have been a sign in sheet for the volunteers. The names, postal mailing addresses, phone numbers and email addresses of every participant should have been captured. This isn’t just to create a way to followup with volunteers later for further volunteering or fundraising; it’s to mitigate risk, to have a recourse in case volunteers damage property, hurt someone, or engage in inappropriate activity. It also says to volunteers, “You are more than just bodies doing work to us. You are people. We recognize that.”
  • Someone from the organization should have taken photos of volunteers in action, and asked for a group photo as well. The photos should have been posted to Flickr with recognition of the volunteers, either by their names or by the company they were representing. Some of the photos should have ended up on the organization’s web site as well. Photos could have been tweeted during the work as it was happening. Posting photos is a great, easy, cheap way to thank volunteers, to entice others to volunteer, and to say to everyone, “We are a nonprofit that is doing things!.”
  • Someone from the organization should have emailed each of the volunteers the day after the event, thanking each person for his or her service, noting why the service was of value to the organization, and telling the person how he or she could volunteer again in the future. The email should also have invited each person to subscribe to an email newsletter or follow the organization on Twitter or “like” the organization on Facebook – something that would allow the person to stay connected to the organization, know about new volunteering opportunities, etc. The email should have also invited each volunteer to opt-in to receiving postal mail from the organization.
  • Local TV stations should have gotten an email or fax from the nonprofit an hour before volunteers arrived, saying, “Hey, here’s a great video opportunity for you…” TV stations are often scrambling for video the the evening news cast. Someone taking a hammer to a computer would have ended up on a local news station for sure!

That’s volunteer engagement / community engagement 101. That’s not extra work – that’s what any organization should already be doing with volunteers that are going to show up for just an hour, or just half a day, or just one day. If an organization can’t do that, should they be involving volunteers at all? I don’t think so.

Also see

How to Get Rid of Volunteers – My own volunteering horror story. One of the most popular blogs I’ve ever published.

Creating One-Time, Short-Term Group Volunteering Activities
Details on not just what groups of volunteers can do in a two-hour, half-day or all-day event, but also just how much an organization or program will need to do to prepare a site for group volunteering.

Keeping Volunteer Information Up-to-Date
Suggestions on how to keep volunteer information up-to-date, with the goal of getting the information your organization needs with minimal effort on your part.

Required Volunteer Information on Your Web Site
If your organization or department involves volunteers, or wants to, there are certain things your organization or department must have on its web site – no excuses! To not have this information says that your organization or department takes volunteers for granted, does not value volunteers beyond money saved in salaries, or is not really ready to involve volunteers.

Mission statements for your volunteer engagement
(Saying WHY your organization or department involves volunteers!)
In addition to carefully crafting the way you talk about the value of volunteers, your organization should also consider creating a mission statement for your organization’s volunteer engagement, to guide employees in how they think about volunteers, to guide current volunteers in thinking about their role and value at the organization, and to show potential volunteers the kind of culture they can expect at your organization regarding volunteers.

 

Recruiting Computer/Network Consultants (paid or volunteer/pro bono)

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There are two reasons mission-based organizations (nonprofits, non-governmental organizations, and public sector agencies) need to recruit computer/network consultants, paid or volunteer/pro bono:

  • Staff at mission-based organizations such as nonprofits, NGOs, schools and government offices have a great deal of expertise in a variety of areas – but, often, such staff do not have expertise in computer hardware, software, and technology-related networks. That means that staff at such organizations often have to rely on consultants, either paid or volunteer, for such expertise.
  • An organization needs to recruit paid or volunteer / pro bono consultants to participate in its program delivery to clients or the public: an organization that helps nonprofits build accessible web sites, for instance, or a community center that helps the low income community it serves regarding computer literacy may want these consultants, paid or volunteer, to design and lead classes.

Staff at mission-based organizations such as nonprofits, NGOs, schools and government offices have a great deal of expertise in a variety of areas, such as health care, child welfare, environmental management, community outreach, human resources management, microfinance, emergency logistics, and on and on. But staff can feel a sense of both awe and fear about tech consultants — that whatever the consultant says goes. Staff may feel unable to understand, question or challenge whatever that consultant recommends.

What can mission-based organizations do to recruit the “right” consultant, whether paid or volunteer, for “tech” related issues, one that will not make them feel out-of-the-loop or out-of-control when it comes to tech-related discussions or the delivery of tech-related services?

See this updated version of Recruiting Computer/Network Consultants (paid or volunteer/pro bono)

Survival Strategies for Nonprofits

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I’ve seen two blogs in the last two weeks regarding survival strategies for nonprofit organizations (NPOs), non-governmental organizations, (NGOs), community based organizations (CBOs), charities, etc., per the current dire economic climate.

I was unimpressed with both of them. They were all big picture ideas that lacked specifics (Refine your mission! or Merge with another organization!). Mission-based organizations are looking for ideas to do next week, to save or make money now.

These blogs also talked about volunteers only in terms of saving money – get volunteers to do those things that, in better economic times, you would pay someone to do.

So I came up with my own ideas, based on what I’ve experienced or observed at other organizations, to help a mission-based organization survive these tough economic times:

  • Make sure your web site and all of your social media activities emphasize what your organization is accomplishing, in detail, rather than your desperate need for funds. If someone looks at your web site, it should exude impact and results, not desperation. People and organizations are cutting back on donations, but they are NOT eliminating giving altogether; they want to give where they know their money will make a real difference. If your web site & social media activities aren’t emphasizing results and opportunities, and isn’t showing exactly what donations pay for, you are regularly missing out on donations.
  • Are you charging for activities and services as you should? For instance:
    • Organizing an activity for a group of volunteers from the local branch of a national bank requires a huge amount of time and resources on your part, often to create an activity that your own employees could do more efficiently or an activity that’s actually not critical to the organization – the activity is to give the group a feel-good experience, but it’s at your expense. Are you charging the corporation a fee, even a small amount, to cover some or all of these costs? Be ready to show a detailed lists of what the costs are for your organization to create this group volunteering activity.
    • Corporations frequently ask nonprofits to collaborate on a project, to advise the company on an activity, such as the development of new software or the launching of an event. For anything that is going to require staff to spend more than an hour on a corporation’s project, ask the corporation to cover the staff person’s time. Consider this: if you wanted the company to do a project for your organization, they would most probably charge you for that service – so why not ask them for the same consideration?
    • What about training for volunteers – what are the exact costs of this, and should you be asking volunteers to pay for some of these costs, even a small amount? Would a corporation be willing to give you a donation in return for saying that they “sponsor” all volunteer training?
  • Does your organization have a service or activity it could sell, for a fee? For instance,
    • If you are a women’s shelter that involves volunteers as counselors to victims of domestic violence, could you market the training you provide to these volunteers to local businesses, corporations and large government offices, as professional development for their employees? Those organizations could pay to have your trainer come onsite to their companies and train their staff regarding recognizing domestic violence, how to make referrals if they see an employee in need, etc.
    • If you are an animal shelter, would area dog trainers be willing to come onsite for a seminar on pet safety or pet training, providing their one-day training for free, with the seminar fee going to your shelter, and the trainers being allowed to pass out advertising about their training to attendees?
    • Do you charge even a nominal fee to those that want to use your company lunch room or common room bulletin board to advertise local services? (restaurants, pet boarding, printing, apartment finders, etc.).
    • Do you have a large space you could rent to other organizations and companies for events, meetings or storage?
  • Ask employees and volunteers for ways to cut expenses in the coming weeks and the coming months. Have them look at their individual program and department budgets and come back to you with ideas of ways to eliminate expenses. Let them submit ideas on-the-record and anonymously. Open ideas up to discussion (on a private online discussion group, for instance, or over lunch – and, of course, staff should provide their own lunches). You might be surprised at just how much money could be saved per the ideas of your own employees and volunteers.
  • Give each department or program a required target for expense reduction. 10%? 20%?
  • Do the written job descriptions for every employee and high-responsibility, long-term volunteer role at your organization reflect reality? Have every employee and high-responsibility, long-term volunteer review his or her job description and edit it to reflect what they are actually doing, to note what they can’t do but feel is still essential, and to note what they aren’t doing, and don’t feel they should be doing, but that’s still listed in the description. Are some staff duplicating each others’ efforts? Should some roles be combined (and, therefore, some positions eliminated or cut back)?
  • Could your organization afford unpaid furloughs for employees? Many employees would welcome unpaid days off to lengthen their holiday time off or their paid vacations. Ask employees for their feedback about the consequences to your clients and programs if they took an unpaid week off — or two weeks off — in summer, for instance.
  • Look at your printing costs. How much of what you are producing in print form could be offered online, with anyone who wants such printing it themselves (and paying for that printing themselves, either from home, from their work, from a public library or from a copy center?)? How much of what you print is actually being read – and should you reduce the size of your printed publications? Is your printed annual report really necessary this year? Do any of your volunteers, including board members, or family members of your employees work at large companies or institutions that might be willing to donate their onsite printing equipment to produce your program brochure? Do you charge the public or donors for any printed report that is more than 10 pages?
  • Be specific on your web site about your organization’s costs. How much do you spend each month on electricity, for instance? Post the cost to your web site and note that you are looking for an Electric Angel – someone willing to sponsor your electricity bill for next month, which will allow you to do whatever it is you do to add value to your community or the planet. Before doing so, make sure your utility use is efficient – is the office thermostat set to a energy-efficient setting?
  • Put a temporary moratorium on furniture purchases of any kind. Post your furniture needs to your own web site and to a freecycle online group for your area. Use your social media to discuss such as well.
  • It may be in the best interest of your organization to scale back, postpone, or even eliminate a service, program or activity. A nonprofit theater may need to scale back its season by one show. Another organization may have to eliminate or scale back an annual onsite event. This may be your opportunity to become even more focused on your mission. Look at how much every program or activity costs, in detail, and think about way to reduce those costs, or evaluate the consequences of scaling back, postponing or eliminating that program or activity in relation to your organization’s mission.
  • If you are thinking of involving more volunteers, don’t think of it as a temporary solution; think of it as a permanent re-alignment of your organization. If you decide that you are going to reserve certain roles for volunteers – for instance, all pro bono consultancies that will support staff, all front desk/phone staff, all bloggers, all conference support staff, etc., make it a permanent change that will last even when the economy gets better. Volunteers aren’t free. In fact, this realignment regarding volunteer involvement will cost money – perhaps more money than you are probably spending now to support and involve volunteers (they will need to be screened, trained more than once, supervised and supported!), but perhaps the savings from elsewhere can pay for this.
  • Be explicit to board members and the press about any cut that is going to affect the scope or even the quality of your organization’s service. It may sound great to an outsider for your organization to eliminate paid positions, while you know that the consequences to clients, the community or the environment will be devastating – think about how you will make those potential consequences crystal clear and very public. That can affect the thinking of an annual large donor that’s considering scaling back on their donations to your organization soon.
  • Get the press, government leaders and corporate leaders onto your location and viewing your work. I don’t mean fundraising events – I mean you need to invite them all to observe program activities, to attend a volunteer training, or to view for themselves your organization in action. The press wants something visually-appealing: people moving or laughing, or people being very expressive. Government leaders and corporations want to see something that is representative of your organization’s impact. Make these invitations in a friendly, no-pressure way, and do NOT ask for donations in the invite nor during the site visit. All you are doing is building connections and interest, so that when the time does come to ask for a donation, you have a relationship with the potential funder, and the organization understands your organization’s work.

You should have detailed information about your current expenses and a tracking system that allows you to see – and share – exactly how much money you are saving each month and each quarter over the coming year. In sharing that information, tout not only how lean and efficient your organization is; also note what the consequences are of these cuts to clients and the community. When announcing cuts, you don’t want to give the impression that your organization had been wasteful or frivolous in its spending previously – and with these cuts, now it’s not. You also don’t want to send the message that your organization can cut and save its way out of its financial challenges.

If you do end up cutting back or eliminating a program – and cutting employee positions – be as generous as possible with departing staff. You are saving your organization from financial hardship but putting employees into financial hardship:

  • Contact a temp agency or any employment agencies in your city and ask to arrange immediate onsite interviews for staff you are laying off, so that when you lay off an employee, you can hand that person a card and say, “This person is waiting for your call after our meeting to set up an informational interview, review your résumé and talk about employment openings and temp opportunities.” If there are no temp agencies in your geographic area, talk to your board members and see if they work at companies that have highly-skilled HR people, and if the company would be willing to donate this person’s time to do at least two job-coaching sessions with departing staff, regarding preparing résumés and LinkedIn profiles, the best online job boards to use and using social media for job searches.
  • Write each person a letter of recommendation and write a recommendation on his or her LinkedIn profile.
  • Give laid off employees at least three weeks salary and payment for all unused vacation (and remember that they will be out-of-work for MUCH longer than that, in all likelihood).

What are your ideas for saving money ASAP for nonprofits, NGOs and charities, so that they can survive the ongoing financial crisis? Be specific.

Recruit board members to be board members, nothing more

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I have heard many representatives of nonprofit organizations say things like:

  • We need an attorney on our board, to take care of all our legal issues.
  • We need a PR person on our board, to help with marketing.
  • We need an IT expert on our board, to also help with IT issues.

In fact, there’s someone on the TechSoup community saying something like this now. And my response is: No, you do NOT. There are many reasons this is a BAD idea, and this article from Hildy Gottlieb, “Finding Pro Bono Help through Board Recruitment,” details why better than I can say myself!

Yes, it is a great idea to seek pro bono help for your nonprofit or NGO! By all means! You can get volunteers who are accountants, experts in public relations, and even lawyers to help your nonprofit organizations. But there is a BIG difference in recruiting a volunteer for his or her expertise, so that he or she will provide your organization that expertise, and recruiting a volunteer to serve on your board.

Board members are there to govern –

to lead and guide the organization towards the community’s highest

aspirations. Board members are not there to do the work that should be done by

staff and/or volunteers.

More at “Finding Pro Bono Help through Board Recruitment.”

Also see:

  • Pro Bono / In-Kind / Donated Services for Mission-Based Organizations:
    When, Why & How?
    There are all sorts of professionals who want to donate their services — web design, graphic design, human resources expertise, legal advice, editing, research, and so forth — to mission-based organizations. And there are all sorts of nonprofits and NGOs who would like to attract such donated services. But often, there’s a disconnect — misunderstandings and miscommunications and unrealistic expectations that lead to missed opportunities and frustrating experiences. This resource, prompted by the topic coming up at the same time on a few online discussion groups I read, is designed to help both those who want to donate professional services and those who want to work with such volunteers. It’s applicable to a variety of situations, not just those involving computer and Internet-related projects.
  • Short-term Assignments for Tech Volunteers
    There are a variety of ways for mission-based organizations to involve volunteers to help with short-term projects relating to computers and the Internet, and short-term assignments are what are sought after most by potential “tech” volunteers. But there is a disconnect: most organizations have trouble identifying such short-term projects. This is a list of short-term projects for “tech” volunteers — assignments that might takes days, weeks or just a couple of months to complete.
  • Recruiting Local Volunteers To Increase Diversity Among the Ranks
    Having plenty of volunteers usually isn’t enough to say a volunteering program is successful. Another indicator of success is if your volunteers represent a variety of ages, education-levels, economic levels and other demographics, or are a reflection of your local community. Most organizations don’t want volunteers to be a homogeneous group; they want to reach a variety of people as volunteers (and donors and other supporters, for that matter). This resource will help you think about how to recruit for diversity, or to reach a specific demographic.
  • Using Third Party Web Sites Like VolunteerMatch to Recruit Volunteers
    There are lots and lots of web sites out there to help your organization recruit volunteers. You don’t have to use them all, but you do need to make sure you use them correctly in order to get the maximum response to your posts.