Tag Archives: NGOs

Basic Fund-Raising for Small NGOs/Civil Society in the Developing World

Some of the most frequently asked questions (FAQs) to online forums for community-based organizations (CBOs) in developing countries, whatever the subject, are regarding funding.

In addition, the first impulse of many small non-governmental organizations (NGOs) seeking funding is to request the contact information for possible funders, and once they find the name of any company they think gives grants to NGOs, these NGOs often write immediately to the company with a desperate please for funds. This approach often harms the NGO, rather than garnering any support at all. Not only do these please rarely attract funding, they can turn funding sources against the NGO altogether.

After seeing these questions and messages again and again over several years (I’ve been on the Internet since about 1994) I drafted a list of basic tips for fund-raising for small NGOs – it was 15 pages long. Now, years later, it has evolved into 31 pages. It is a PDF file.

The document is meant to provide very basic guidelines for small NGOs in the developing world regarding fund-raising and adhering to the basic principles of good governance, and to point to other resources. By small NGOs, I mean organizations that may have only one paid staff member, or are run entirely by volunteers; and may or may not have official recognition by the government. These organizations are extremely limited in their resources, and are often in unstable environments and/or serving profoundly poor populations. Certainly medium-sized NGOs could use it as well – organizations that may have two or three paid staff members.

Please note that this document is NOT written for nonprofits serving the “developed” world — organizations serving communities in North America, Western Europe, Australia, New Zealand or Japan would probably not find this document particularly helpful, as it has been prepared to make recommendations relevant for nonprofits serving in a developing country.

This document is also not for organizations that send volunteers into developing countries to work. This document will not help you fund the trips of such volunteers. If you are such a volunteer-sending organization, see funding your volunteering trip abroad and fund raising for a cause or organization for more helpful information.

THIS DOCUMENT IS NOT A LIST OF FUNDERS/DONORS.

Let me repeat that: THIS DOCUMENT IS NOT A LIST OF FUNDERS/DONORS.

It is, instead, a set of guidelines on how to prepare an organization in a developing country to be attractive to donors, how to search for potential donors and how to approach such potential donors.

The document includes:

  • A list of activities an NGO should NEVER do regarding fund-raising
    (& how I know if an NGO has actually read this document!)
  • How to network among various sectors in your country and establish credibility to insure fund-raising success
  • The absolute essential preparations to solicit donations, both locally and from international NGOs working in your geographic area
  • Establishing credibility and a reputation of integrity, transparency and accountability
  • How to find donors that would be interested in your NGO and how to make contact with them
  • A warning about fund-raising scams
  • Online resources for detailed tips on writing funding proposals
  • Suggestions regarding volunteers in other countries fund-raising on your NGO’s behalf (new chapter added October 2011)
  • Online resources for further information

Once you have received this document, please do NOT distribute the document via a web site or on an online discussion group without my written permission. I frequently update the document, and want to ensure people are getting the most recent version.

Here is the web page for more regarding: Basic Fund-Raising for Small NGOs/Civil Societ in the Developing World, including how to access the document.

A Stupid Name for a Service for Nonprofits

Which one of the following is something that a company actually thought was a great name for a product, event or service?

  • Market to Kids Like an Internet Pedophile! Reach Any Kid With Your Message!
  • Women’s Shelter Wife Beater T-shirts (fundraiser!)
  • Pimp My Cause: Marketing a Better World
  • Nonprofit Marketing: How to Sell Yourself Like a Whore (but not get screwed over!)
  • Effective Volunteer Management: Learn Best Practices from Southern Slave Owners
  • Pole Dancing for Foster Kids (fundraising event)
  • Learn to Screw the Competition and Get That Foundation Grant!

The for real idea is #3, Pimp My Cause: Marketing a Better World.

Yes, some genius thought that naming an online volunteering service after people who enslave women and children and force them to have sex for money would be a great idea for a product name marketed to nonprofit organizations, non-governmental organizations and others – including NGOs working against human trafficking.

In addition to the makers of this service thinking it was a great name, the United Nations Volunteers program did too, tweeting about it to their followers via its @volunteerplus10 account. And i-volunteer, in the UK, wrote about it and never once mentioned anything in their article about the wildly-inappropriate name (but you can, in the comments section of the story, as I have).*

The last time a nonprofit, NGO or volunteerism-focused organization did this that got my attention was back in 2008, when NetSquared and OneWorld – both of whom should have known better – thought “OneWorld.net Gets ‘Pimped’ at NetSquared DC Meetup” was a splendid headline. When I called them on it, their defense was:

We’re really just trying to be a little lighthearted…we use it in the most recent mainstream definition of the word.

Were I to use a racial slur in a little lighthearted way, because in the most recent mainstream definition of the word, it just means friend or man of a particular ethnicity, I have a feeling use of that word would cause quite a bit of outrage. Or what if I’d greeted a female UN Volunteer in an equally lighthearted and mainstream way, calling her bitch or ho or the dreaded “c” word? After all, those terms are used just as freely as pimp these days, and all the singers and actors and comedians interviewed about their use of these words swear they aren’t being derogatory to women.

In the world in which I work — and in the world that nonprofits, NGOs, UN agencies and UN Volunteers work — the word pimp means a person who engages in human enslavement, trafficking and sexual exploitation, and a show on MTV and use by techno hipsters and rap stars doesn’t change that. And in this world, there are millions of people enslaved by pimps. For real.

This is wrong on every level. Shame on everyone who doesn’t think so.

For more information about the sex trafficking of enslaved women and girls, and to understand why there is NOTHING cool or hip about slave traders, also known as “pimps”, please see:

Be sure to let UN Volunteers, the comments section of the i-volunteer article and the makers of this outrageously-named service just how wrong this is. Or, if you don’t feel that way, then feel free to choose any of those name ideas at the start of your article yourself, so I can blog about it.

Update: See the followup to this blog: It’s About Respect – a lesson for all social entrepreneurs, corporations and other for-profit sector folks who want to help nonprofits, NGOs and other mission-based organizations.

* May 5, 2017 update:

I challenge you to go to Twitter and type in this phrase, pimp my cause, into the search function. Not only will the Twitter account for this reprehensibly-named organization come up, but look at the tweets and profiles that also come up. This is what any potential client would also see if they went looking. It shows all-too-well why the word pimp should not be used in a nonprofit’s name.

UNV’s @volunteerplus10 Twitter account has been discontinued, as have the IVO, i-volunteer, sagesf.org and againstourwill.org web sites , and the Against Our Will video, What is a Pimp, is no longer available online – at least that I can find. I managed to find the IVO/i-volunteer page originally referred to at archive.org, via this URL:
http://www.i-volunteer.org.uk:80/newshound/marketing-a-better-world-pimp-my-cause/

Best volunteer thank you gift ever!

Jayne & her thank you gift from BPEACE Jayne & her thank you gift from BPEACE

I’m an online volunteer with BPEACE, and out of the blue, they sent me this soccer ball, hand-stitched by Afghan women. Afghan women have been renowned for centuries for deft needlework. Now the women of DOSTI, meaning “friendship” in Dari, have harnessed that heritage to handcraft club-quality soccer balls – with the help of BPEACE. Read the DOSTI soccer ball story for yourself (and learn how to get one for yourself!).

BEST VOLUNTEER THANK YOU GIFT EVER!

On a related note, see this page on how to thank online volunteers (also covers how to use the Internet to thank ALL volunteers)

No excuses for not having the word “volunteer” on your home page!

graphic by Jayne Cravens representing volunteersKudos to the Girl Scouts of Kentuckiana for having the words volunteer and volunteers on the home page of its web site, thereby showing immedately the value of volunteers in their efforts. The vast majority of programming that Girl Scouts receive in the USA is delivered by volunteers — unpaid staff — rather than paid staff from a council office or the national office, and Girl Scouts of Kentuckiana shows that it not only recognizes this, but that it welcomes volunteers – by putting those words permanently on its home page.

I wonder why so many Girl Scout council offices do not have those words on their web site. You might find those words on a pull down menu – maybe. But often on these and other web sites for nonprofit organizations or non-governmental organizations (NGOs), I do not see, immediately, that new volunteers are welcomed – and I would see that if it was obvious from glancing at the web site for just a few seconds how someone could get started as a volunteer.

Here is much more advice on the REQUIRED volunteer information on your web site. If your organization or department involves volunteers, or wants to, there are certain things your organization or department must have on its web site – no excuses! To not have this information says that your organization or department takes volunteers for granted, does not value volunteers beyond money saved in salaries, or is not really ready to involve volunteers.

Answering tough volunteer involvement questions

Here are two questions regarding volunteer engagement I am seeing a lot through various channels… but not seeing many answers to:

Where can young children – children under 13, even as young as 6 – volunteer? What kinds of activities can they do and exactly where can they do these?

and

Where can people with diminishing mental abilities, or with mental disabilities, volunteer? What kinds of activities can they do and exactly where can they do these?

The first set of questions come from parents, as well as children under 13, on various online discussion groups, like YahooAnswers.

The second set of questions come primarily from volunteer managers – from those in charge of recruiting and involving volunteers at an organization – and are often the result of a long-time, beloved volunteer becoming less and less capable of helping, and requiring so much supervision and assistance that the organization feels the benefits of involving the volunteer are far below the costs. Or, that volunteer becoming verbally abusive, or saying inappropriate things to other volunteers, as a result of their diminished mental capabilities. But I’ve also seen the question asked by siblings, parents and other caretakers of people with mental disabilities.

I’m very disappointed not to see organizations that are supposed to have the promotion of volunteerism as the central focus of their mandate jumping in to answer these questions. Where are you, Points of Light Foundation? Hands On Network? Why aren’t you out there on various online fora, such as YahooAnswers, addressing these tough questions about volunteering?

Anyway…

I’m not at equating children and people with diminished mental capacities. These are two VERY different groups. But they do have one thing in common: they require much more planning, support and staff time to involve than adult volunteers. Hence why I’m discussing these two groups at once here in this blog.

The reality is that it’s more efficient, economical and immediately beneficial for most nonprofit organizations, non-governmental organizations (NGOs) and charities to involve adult individual volunteers who can successfully complete a project, from start to finish, with minimum supervision. Also, most organizations do not have the money, staff, time and other resources to create volunteering opportunities focused primarily on fulfilling the needs of various types of volunteers, rather than creating volunteering activities that are focused primarily on fulfilling the needs of an organization (I’ve said this about microvolunteering as well!). For most organizations, volunteer engagement is primarily about fulfilling the organization’s mission, not fulfilling the wishes of volunteers.

If you think nonprofits, NGOs, charities and others should involve everyone who wants to volunteer, no matter the volunteers’ ages or abilities, then consider this: no matter what your job is, no matter what sector you work in (for-profit, government, nonprofit, whatever), could YOU come up with a safe, fun, meaningful hour-long activity for a 10 year old child to do in your office twice a week, or a two-hour weekly activity for a dozen 10 year olds to do in your office, and do you have time to supervise that child or those children during that activity? What about creating similar activities for someone who has severe short-term memory loss? If you could not do it in your own job at such-and-such corporation, why do you expect nonprofit organizations to do so?

Just as creating one-time, short-term group volunteering activities for adults is difficult, creating volunteering opportunities for children, or for people with diminished or diminishing mental abilities, is also difficult. Should a nonprofit, NGO or charity be spending time and resources to involve these groups? In some circumstances, yes.

First, think carefully about what is in it for you, the organization or program, to create opportunities for either of these groups. What benefit are you looking for?:

  • measurable results regarding participant or community awareness of a particular issue, program or your organization. Could the volunteering activity help children understand a particular issue? Could the activity help parents or family issues understand the issue more fully?
  • cultivation of donors who would be interested in funding this part of your organization’s program. The staff time to create opportunities and support these volunteers, the materials needed by volunteers, etc. all need funding. Are there foundations, corporate philanthropy programs, government agencies or individual donors who would be attracted to funding the resources required?
  • activities that fulfill your organization’s mission. The volunteering experience results in activities that reach part of your organization’s mission. For instance, if you work with seniors, particularly those with diminished mental faculties, then involving these seniors as volunteers would be a part of your mission. If your organization is focused on children under 13, then involving those children as volunteers would be a part of your mission.

I wrote a page on creating one-time, short-term group volunteering activities, and it includes a long list of activity suggestions. Some of those could be adapted as volunteering activities for children, or for people with very limited mental capacities – but not all of them. And to be honest, I’m stumped on creating voluntering activities for either of these groups.

Not every organization is going to be able to address any of those three bullet points – and, therefore, is not going to be in a position to create volunteering opportunities for either of these special needs groups. What I advise those organizations to do:

  • For those that are getting called by parents who want their children to volunteer, have a list of other organizations in your area to refer their child to. For instance, for girls, I recommend the Girl Scouts of the USA (or, in other countries, Girl Guides). I also have a web page of recommendations for family volunteering – specifically families that include children under 16 – note that many activities are home-based.
  • For those that ask about volunteers with diminished mental capacities – for instance, an organization that finds a long-term volunteer can no longer undertake any of the volunteering opportunities at the organization, could a placement be found elsewhere?  Is there a community theater that could involve him or her to hand out programs before a performance? Could the volunteer help serve refreshments at an event – just putting cups filled with a liquid, not doing any of the fillings of the cups him or herself? And does the family of this person understand that a family member will have to be with the volunteer at all times? Or is there an organization in your community that helps people with diminishing mental capacities that you could introduce the volunteer to, that could give that person meaningful activities to engage in – like going to community events in a group? Does this volunteer attend events by a community of faith (a church, temple, mosque, etc.), and could that community be called on to help in this situation?

What other advice do you have for parents seeking volunteering activities for young children, or nonprofit organizations that are going to have to let a volunteer go because of diminished mental capabilities? Leave your answers in the comments. What I’m particularly interested in: how did you go about letting a long-time volunteer go that you had to let go because of his or her diminished mental capabilties, and what did you learn from that expereince that you would like to share with others?

Also see:

Creating one-time, short-term group volunteering activities

Recommendations for family volunteering – specifically families that include children under 16