Tag Archives: ethics

Vetting panelists, guest speakers, bloggers, conference organizers & press requests

image of a panel discussion

Back in the late 1990s, I was invited to speak and train at what I was told was a state PTA conference in a state different from where I was living. The list of other invited speakers was shared with me by the organizer and I was deeply impressed and honored to be a part of such a lineup. I wasn’t paid by the organizer for the work, but that was fine – I saw it as a part of what I was already being paid for in my job directing the Virtual Volunteering Project. All of my travel and hotel expenses were to be paid.

The date arrived, I flew to the location, I picked up my rental car and I drove to my hotel. The next day, I drove to the location of the conference, and as soon as I walked in, I realized things were not what they had seemed via email and phone calls from the organizer: this was not, in fact, an official PTA conference: a representative from the state PTA approached me to say that they didn’t know about the conference being organized in their name by this local member until the last minute. The organizer was putting all of the expenses on her credit card, expecting the state PTA to reimburse her, and she had no signed contract with them for anything. The conference was in an un-airconditioned junior high school in the middle of summer, in a state notorious for its heat and humidity, the seating was for children, not adults, and there was an un-airconditioned school bus for taking attendees around to the city’s sights that afternoon. The organizer showed signs of serious emotional instability that I won’t list here. After the first day, most of the speakers and half of the attendees had left, many of them asking me if I was going to stay or flee. I stuck it out over two days and nights, fulfilling my commitment to deliver workshops to the few that stayed and wanted to hear me. I left and never heard from the organizer again.

Misrepresentation and deliberate fraud in the nonprofit sector aren’t unusual. Sometimes, the person perpetuating the misrepresentation isn’t really aware that what they are claiming is unethical, inappropriate, or maybe even illegal – I think that was the case with the aforementioned conference manager. I’ve been contacted by people saying they work for a certain large, well-known newspaper who, in fact, have never had anything published in that newspaper or any other credible daily, but they felt like they could with the story they wanted to do with my help, that the newspaper knew nothing about – I am not sure that’s deliberate fraud as much as someone not understanding the appropriateness of claiming to represent a publication. I’ve heard from people who say they are doing a documentary film and want to interview someone at my organization, but when I do a little research, I find out that they haven’t produced any films before and people they have interviewed already for this project are a little afraid of them now after their encounters. I’ve seen web sites of people claiming to be operating a nonprofit that partners with various corporations and very well known nonprofits, but upon contacting people I know at said “partners”, they’ve never heard of the organization. And since that conference fiasco, I have been contacted by a few people putting together a conference or event that have never done so before, but think getting participation is just a matter of asking for such. In all of these cases, the people engaging in what I would call misrepresentation don’t think they are doing so: they are sincere in their belief that they are a legitimate, credible press representative, documentary filmmaker, nonprofit manager or event coordinator, and if they can get enough people to say yes to their request to meet or participate, they are going to be all that they claim to be. Take this Charity Fashion Show in San Francisco in 2010 – I think organizers probably really believed they were going to raise enough money to donate to charity, and had no idea just how expensive a fundraising event can be.

And then there are the ones who ARE aware they are perpetuating something unethical, like Community Service Help and the Caffeine Help Network and other like them, selling letters for people to use with courts that sentence them to a certain number of community service hours – thankfully, state attornies general are cracking down on such. Or people claiming to be putting on a fundraising event, looking for donations and sponsorships, but most of the money goes to “expenses” – like the We Build The Wall effort or the Trump Foundation.

No matter the focus of your nonprofit, non-governmental organization (NGO), charity or consulting business focused on such, you need to do at least a bit of vetting on any press person or documentary filmmaker who wants to interview someone from your program, or any person you are thinking of inviting to speak as part of a panel or conference, or any community group asking to partner with you, etc.

  • If the person lists conferences where they have spoken or organizations they’ve have consulted for, ask to talk to a representative from at least one of those entities to confirm that really happened, look at old versions of web sites on archive.org to make sure the person is listed in the lineup, or ask for a link to an online video showing the speaker addressing the audience.
  • If the person says they are a writer, ask for samples of their published work. If they say they are a filmmaker, ask for links to their work online. Do they have a YouTube or Vimeo channel you can review?
  • If the person claims to have managed events, ask for photos of the event, scans of published material that publicized the event, a blog about the event written by an attendee, event participation surveys, etc. For their most recent events, they should be able to provide dates, number of participants, measures of success, etc. – for instance, if the person says their initiative organizes teen hackathons, what were the dates of those hackathons, how many teens participated in each, where were they and where is the list of apps that were developed?
  • Type the person’s name into Google or Duck Duck Go and see what comes up. If you start to feel suspicious, type in additional words, like scam or investigation or complaint and see if any blogs or articles come up. But be careful if something does come up – it’s harder and harder to find a person or company who HASN’T had a complaint lodged against them.
  • Even the newest nonprofit or NGO should have a web site that lists its board of directors, staff members (and their credentials), and either their most recent yearly financials/annual reports or their proposed budget for the first year.

With all that said, people do have to start somewhere if they are an aspiring nonprofit founder, an aspiring filmmaker, aspiring podcaster, aspiring designer, etc. Someone with not much of a track record at doing what they say they want to do might not automatically mean that someone is trying to do something nefarious, or that the person is someone with a mental illness. But if someone says they are a blogger, there should be a blog to read. Someone starting an event management business should have amateur experience managing some kind of events – weddings, reunions, small nonprofit events, etc. – and references to affirm their abilities. Someone who says they do video production will have at least a few videos online you can view. And while I have managed many high-profile events where it would have been inappropriate to let anyone but credentialed press representatives inside to cover such, I’ve also managed community events where an aspiring, unaffiliated journalist or university journalism student would have been welcomed to come in and observe and write about it as they like.

In short: don’t automatically take someone’s word for their credibility, or that of the program they claim to represent. Never automatically accept any proposed speaker, journalist, committee member, program partner, panelist, trainer or advisor without at least a little bit of research. Get used to saying, “Thanks for your information / inquiry / proposal / email. First I need a few days to check your web site OR do you have a web site I could review? OR could you let me know the name of your contact at the such-and-such foundation, so I could confirm your affiliation?” And make sure all staff, including volunteers, know how to route emails and calls about donations, partnerships and conferences and calls from the press.

Also see these related resources:

  • The Information About & For Volunteers You Should Have on Your Web Site: If your program involves volunteers, or wants to involve volunteers, there are certain things your organization or department must have on its web site. To not have this information says that your organization or department takes volunteers for granted, does not value volunteers beyond money saved in salaries, or is not really ready to involve volunteers.

Ethics of paying to volunteer online

It is not unusual, nor automatically unethical, for a program to charge people who want to participate as a volunteer in a program. Even the Girl Scouts of the USA asks volunteers to pay a very small fee to become an official member (but will waive that fee for anyone who says they cannot afford it), and some Habitat for Humanity chapters and food banks asks groups coming from one organization, particularly from the corporate world, to pay a fee to help cover the costs of staff that set up the site for their feel-good-for-a-few-hours volunteering gig.

Volunteers are not free: people have to screen applicants (and even if a program has an automated system that screens applicants, someone has to be paid to build that system), train those volunteers (again, even if this is an automated system, someone usually has to be paid to build it), support the volunteers, track their progress, etc. Volunteers might be asked to pay for their own criminal background checks or a uniform as well. Most programs that have a cost they ask volunteers to pay will waive that cost for any qualified applicant who says they cannot afford it.

There are also online programs that ask volunteers to pay a fee in order to participate in their virtual volunteering activities. There are the programs I consider ethical, like Business Council for Peace (BPEACE), a USA-based nonprofit that recruits business professionals to help entrepreneurs in countries emerging from conflict to create and expand businesses and employment (particularly for women), like El Salvador and Guatemala. Bpeace asks its Skillanthropists to make a monthly donation during their participation, which both helps cover just a bit of BPEACE’s costs and which makes the volunteers financial investors as well, which can help with retainment. There are also university programs that have pivoted their student volunteering programs abroad to online versions because of the COVID-19 pandemic, and the tuition that students pay to participate helps cover the substantial administrative costs of converting these programs online (including hiring me sometimes – I’ve done workshops for two universities to prepare their administrative staff, partner NGOs and students for virtual volunteering – that work earlier this year lead me to create this robust list of high-impact virtual volunteering projects).

But there are the online programs I consider highly unethical for asking volunteers to “donate.” For instance, there’s a nonprofit that has no list of board of directors or staff – just lots of information about its founder (and, apparently, sole employee), who wants to charge people $250 “to initiate” a request to volunteer with the initiatives it says it has created, like a “teen hackathon” that has no dates of actual hackathons and stock photos (not photos of its supposed events – probably because there haven’t been any). This “organization” also has an emphasis on recruiting volunteers who can develop iOS Mobile Apps so the nonprofit to accept donations, and to “conduct a fundraiser for your app development” for its program. And it wants volunteers to, on its behalf conduct “outreach to employees of matching gift companies” to donate to the “nonprofit” – thereby doubling the gift.

There are also programs, many of which that used to regularly post to the volunteer sections of Craigslist, claiming that if you will “fundraise” (pay) a certain amount for a nonprofit with a dubious, vague mission statement, the nonprofit will provide a letter saying you did a certain amount of community service (volunteering) hours for them – how many hours they will say depends on how much “fundraising” you did (how much you pay them). There’s also “nonprofits” that say you can pay to “take courses online” and then get a certificate asserting how many hours you spent in those “community service” classes.

I first blogged about such scams in 2011, and kept blogging throughout the years about such:

One person got so frustrated with me outing their “nonprofit” for being a scam that they created a Quora question specifically about me.

My advice: NEVER make a donation in order to volunteer online unless the program:

  • is a 501 c 3 listed on Guidestar (if in the USA) or is a long-established, credible PUBLIC university.
  • lists its board of directors, staff members (and their credentials), and yearly financials/annual reports.
  • lists events and program it has undertaken, with dates, number of participants, measures of success, etc. – if it says they do teen hackathons, what were the dates of those hackathons, how many teens participated in each, where were they and where is the list of apps that were developed?
  • will put you in touch with an actual, long-term online volunteer with the program who will answer your questions via phone or video conference.
  • will say, in writing, that the photos on its web site are NOT stock photos but are, in fact, photos of volunteers, clients or other participants (or, if not, has an excellent reason for using a stock photo).

If any news reporter wants to do a story specifically about these virtual volunteering scams and wants the names of actual programs I consider unethical and, possibly, illegal, email me at jayne @ coyotebroad.com (note spaces) and I will be happy to pass over the list I maintain. And I’m happy to be interviewed about these programs and how people can know the difference between legitimate virtual volunteering programs online, like these, and those that are there primarily to take your money.

vvbooklittle

For very detailed information about the qualities of a credible virtual volunteering program, including online mentoring programs, there is The Last Virtual Volunteering Guidebook, available for purchase as a traditional print book or as a digital book. You will not find a more detailed, realistic guide anywhere for working with online volunteers, for using the Internet to support and involve all volunteers, and for evaluating the effectiveness and results of virtual volunteering activities. It’s a book written for those managing programs that want to involve online volunteers or to better support traditional volunteers with online tools, for those that want to improve their existing virtual volunteering programs, and for those undertaking research regarding virtual volunteering for any reason. If you are a consultant that wants to train others regarding virtual volunteering, this is your guide on how to become an expert (along with volunteering online and engaging volunteers yourself, which is essential to be a credible trainer).

August 24, 2020 update: here are four articles from other organizations and consultants that talk about how to evaluate the credibility of a nonprofit or charity before you donate or volunteer:

Also see, from, my web site, these resources on evaluating a nonprofit’s credibility:

  • The Information About & For Volunteers You Should Have on Your Web Site: If your program involves volunteers, or wants to involve volunteers, there are certain things your organization or department must have on its web site. To not have this information says that your organization or department takes volunteers for granted, does not value volunteers beyond money saved in salaries, or is not really ready to involve volunteers.

July 12, 2022 update: I just found a company promoting virtual volunteering to support communities in the developing world – and it requires online volunteers to pay to participate: the one-month fee is $800 and the six-month fee is $2300. These fees are absolutely outrageous and entirely uncalled for. I’m not linking to them, just as I don’t link to other unethical programs, because I don’t want to promote them, but if you want to know the name of such, especially if you are from the media, feel free to contact me.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

Saying “no” to recruiting volunteers for certain tasks

Volunteer recruitment has always been easy for me. Often, when I post an assignment to a third-party platform like VolunteerMatch on behalf of whatever nonprofit I’m working for, I end up having to take it down two days later, because I get plenty of candidates to choose from.

I try to craft volunteer roles in a way that will benefit the volunteer (enhance or show-off skills, give them an opportunity to be involved directly in a cause, maybe even have fun). I also am explicit about why the task is important to the organization and those we serve. And I’m detailed in the role description of exactly what the expectations are in terms of time commitment and deadlines.

I also almost always get to make a commitment to involving volunteers in my work at a nonprofit – if I’m working for a nonprofit that already involves volunteers. I don’t involve volunteers in my work because “I have all this work to do and I can’t afford an assistant.” I do it because I think volunteers might be the best people for a task – like when I need more neutral eyes, when I need people who might be more critical in surveying participants or in reviewing the data they are compiling than a paid person. I do it because I think non-staff should get to see how a nonprofit works in a transparent, first-hand way – and I think those people turn into amazing advocates back out in the communities around the organization.

Sometimes, other staff see these volunteers involved in my work and are inspired to involve more volunteers in their work too. But they often just see “free labor” and want to treat VolunteerMatch like Task Rabbit: we’ve got work to do, let’s find someone to do it – for free!

I once had a staff person ask if I would recruit a new volunteer for her to serve food and then clean up after a breakfast meeting. I said no. At this particular organization, I believed strongly that every volunteering opportunity should include an emphasis on the volunteer learning what the nonprofit did, who it served and why the nonprofit was needed. Serving food and washing dishes didn’t do that. I also felt like involving volunteers in this way would contribute to the idea that so many staff members have at that organization: volunteers are free and do stuff we don’t want to do. I also didn’t like the idea of board members thinking of the “other” volunteers as merely waitresses and dishwashers.

It’s not a black or white issue: if someone contacted me and said, “I urgently need volunteering hours for court-ordered community service,” I might offer them that waitressing and dishwashing volunteer gig, knowing how hard it is for them to get the hours they need, but I would also offer all the other volunteering opportunities we have available as well and, if the volunteer was qualified, consider them for other, more significant roles too.

If this was a big fundraising event for the nonprofit, I might feel differently about having volunteers staffing the coat check, making sure there is plenty of coffee and helping clean up – but I would recruit the event-support volunteers from the ranks of our current volunteers, and those volunteers would be identified to all attendees: “We want to let you know that the staff you see here helping you all have a great experience here tonight are some of our volunteers. These are the volunteers who work with our clients, work on our web site, edit videos for us, research grants for us, etc. They are students, web designers, lawyers, job seekers, etc. They are here tonight, as volunteers, to further show their support for our organization and we encourage you to talk to them about what they do as volunteers for our organization.”

Why am I so concerned with the appropriateness of volunteer roles? The titles alone on these blogs and web pages that I have written should explain why – but if they don’t, then you’ll need to read them:

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

What should be on a corporation’s website re: CSR

If your company has a corporate philanthropy program – it gives money to nonprofits, it supports nonprofit events by buying a table or other sponsorships, its employees volunteer as a part of a volunteer leave program or at events in partnership with the company – it should have at least a page on its website that offers an overview of these activities and your reasons for engaging in such.

Having corporate social responsibility information on a company’s web site not only helps communicate to people outside the company: it also helps a business’s employees to understand the company’s CSR activities and philosophy. Remember that ALL employees and consultants are potential messengers regarding a business’s CSR activities – they need to have a reliable reference point when friends, family and others ask them questions about their company. Having this information on the company web site ensures that there is a uniform message regarding CSR activities.

The link to a company’s CSR information can be on its home page, but most companies put the link on their “About Us” page. 

Here’s what absolutely needs to be on a company’s web site regarding its CSR activities:

  • A statement that provides an overview of the company’s CSR policy, especially with regards to its commitment to a particular cause or the community where employees work, send their children to school, etc.
  • An overview of what the company’s employees do as volunteers and how employee volunteering activities are structured (do they volunteer during company hours, as part of an official program or are employees encouraged to volunteer outside of work hours, but entirely independently? Is the company looking for volunteering opportunities that groups of employee volunteers can do together? Is the company looking for volunteering opportunities that groups of employee volunteers can do with their families?).
  • Information on how a nonprofit, non-governmental organization (NGO), school or other initiative can invite a company’s employees to volunteer with them.
  • An overview of how the company makes financial or in-kind donations, including sponsorships, and information on how a nonprofit, non-governmental organization (NGO), school or other initiative can apply for funds for financial and in-kind donations and sponsorships. If the company does not make financial or in-kind donations, nor purchase sponsorships, it should say so explicitly on its web site.
  • An overview of the financial contributions they company and employees make to the community – not just in donations, not just employee donation matching, but in tax payments to city, county, state and federal treasuries through tax payments.
  • Anything the company requires on the web sites of organizations it funds.

What can also be on a company’s web site regarding CSR activities:

  • An overview of what the company does to be a good to the environment. Does the company recycle materials that employees produce in the workplace? Does the company use recycled materials in its workplace? Does the company recycle all of its old computers, printers, smart phones and other electronics in an environmentally-appropriate way? Does the company have programs that encourage employees to carpool and use mass transit?
  • An overview of the company’s commitment to ethical business practices such as fair hiring, pay equality, safe working environments, adhering to fiduciary responsibilities, having an employee handbook with policies regarding harassment and discrimination, etc. If “corporations are people,” then this information is a must.
  • A statement of the company’s commitment to having an accessible web site, one that meets at least the basic guidelines for digital inclusion (videos are captions, people who have sight-impairments can navigate the web site because it’s been designed so that their assistive technology tools can navigate it, etc.).
  • Photos, videos and other updates about the company’s CSR activities.
  • Evaluations of the company’s CSR programs and their impact. What difference has employee volunteering made for nonprofits? Remember, that doesn’t mean a number of hours or a dollar value for those hours – it means how nonprofit clients or the community actually benefited from the time and talent.

It’s a good idea to invite representatives from nonprofits, charities and schools to provide feedback about a company’s online information about CSR activities. Can they find what they are looking for? Did they understand how to apply for funds – or understand that the company does not give financial donations? This can be done with a focus group or by simply offering a feedback form on the web site.

Look at the site’s web analytics regularly to make sure online CSR  information is being viewed and to see how web visitors are being directed to this information. Are they finding it using keywords in a search engine? From links from a certain page on the web site? Links from a nonprofit blog?

For more tips, see my list index of Corporate Social Responsibility (CSR) resources & advice for ethics, strategies & operations.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

Volunteer controversy in archeology

graphic by Jayne Cravens representing volunteers

Volunteer engagement is controversial, and I do my best to keep up with the controversies, like movements opposed to volunteerism, or politicians that think volunteers are free. The most common conflict regarding volunteerism, at least in my opinion, arises regarding volunteer engagement as a way to replace paid worker, usually the result of statements by management and funders about how “volunteers save money” and what their dollar value is (something the Points of Light Foundation and others heavily promote). But there are other controversies, like the appropriateness of volunteers undertaking certain roles, or the ethics of volunteering at all, per the criticisms of people on both the far right and the far left of the political spectrum.

An example of several controversies regarding volunteering rolled into one conversation is a debate that recently broke out on Twitter about the ethics of involving volunteers in archeology (or archaeology, as the British spell it). I found out about it because I was doing my usual search of the word volunteer on Twitter, just to see what might come up. As a result, I found this thread from Open Access Archaeology (@OpenAccessArch), which said:

Myth dispelling time: “Volunteers take away jobs from professionals”. I hear this a lot from professional archaeologists and lets be real – they are full of shit.

The thread goes on to talk about all the reasons that volunteer engagement in archeology does NOT take paid work away from professionals, and I believe it does a good job. My only addition would be that, by involving volunteers, the field of archeology greatly expands the number of people who can talk from a place of first-hand experience about the importance of historical discovery and cultural preservation, thereby, potentially, cultivating and an even greater number of supporters for its cause. Volunteer engagement lets people who are NOT professionals into seeing work firsthand, and that can translate into donations and more public support.

Too often, people think involving volunteers means allowing anyone, with no training and no supervision, to do highly-specialized work or work on sensitive issues. It does NOT, anymore than you are required to hire a professional with no training and no supervision, to do highly-specialized work or work on sensitive issues. You still get to have standards! You still get to have a bar for participation and require volunteers to be able to clear that bar.

Coincidentally to all this, just two months ago, I found out that the Oregon Archaeological Society provides Archaeology Training for potential volunteers: OAS Basic Training, also known as Archaeology for the Curious, is an annual program taught by experienced regional professionals from organizations such as the U.S. Forest Service, BLM, and the University of Oregon. The sessions are typically held on six Saturdays starting in the early part of the year at a local university.

Topics for the first two sessions include archaeology basics as well as information on artifacts, laws and ethics, Northwest archaeology and rock art, site stewardship and volunteering. The four additional training sessions cover field excavation, laboratory methods, site mapping, cataloging and compass reading. The program is a great way to network with other archaeology lovers and to learn how you can get involved in the field.

So, that’s the bar for involving in archeology in Oregon: you have to take this class, you have to fulfill that training commitment, and only then can you apply to be a volunteer and be a part of digs. That means not anyone can come in and just start digging. That means people who might be careless or disrespectful are more likely to be screened out. Plus, imagine what this program cultivates: people from various professions, various communities, who get a greater appreciation for archeology and historical preservation in this state, and that appreciation has the potential to get translated into donations and pressure on government to support historic initiatives and, yes, research. It translates into people talking to friends and neighbors about NOT disturbing sites, not marking such with graffiti, not taking artifacts, and on and on, in a way that just a flyer or lecture may not. THAT is the power of volunteer engagement – not money supposedly saved.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

Hosting International Volunteers: A Where-To-Start Guide For Local Organizations

I’m seeing more and more local organizations – non-governmental organizations (NGOs), charities, schools – in developing countries posting on sites like Reddit, asking foreign volunteers to travel to their countries and volunteer. These NGOs and others offer no information on whether or not its legal for foreigners to come to the country and volunteer, no information on what they will do to ensure volunteers will be safe, no information on what screening they do of volunteers to ensure safety of volunteers – they just post, “Hey, we help orphans / wildlife / women, and you can come here and help us.”

It’s troubling.

The reality is that it is not ethical nor appropriate for any NGO to recruit foreign volunteers unless they are already involving LOCAL volunteers and have the full endorsement of local people for the work they do, and it is inappropriate for them to recruit foreign volunteers unless they have complete information on assignments, safety, screening, quality control and more.

That said, some NGOs have a legitimate need for foreign volunteers, and this page on my web site is meant to help.

Hosting International Volunteers: A Where-To-Start Guide For Local Organizations provides detailed suggestions for NGOs in developing countries interested in gaining access to foreign volunteers. This is a “getting started” guide, NOT a comprehensive guide: it’s impossible within the boundaries of a simple web page to detail all an organization needs to do to host volunteers from other countries.

Also see:

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

Poverty porn, survivor porn, inspiration porn

Sophie Otiende is a program consultant for HAART Kenya, a nonprofit that bills itself as the only organization in Kenya that works exclusively on eradicating human trafficking. In this podcast with The Nonprofit Quarterly, Otiende discusses her anti-trafficking work and why awareness campaigns fail to deter vulnerable women who are already suffering from poverty and abuse in their own homes. She also says donors must do a better job of providing emotional support to frontline staff. And she talks about the ethics around what The Nonprofit Quarterly calls “survivor porn,” which happens when survivors of trauma are asked by a nonprofit to provide an account of their causes, in a video, in an interview with the press, etc., to provide an emotional hook to attract donors to the nonprofit. The podcast asks some hard questions about the power dynamics between survivors and the nonprofits that have helped them.

On a related note is this article from March 2019 from the Thinking Person’s Guide to Autism: “Inspiration Porn: How the Media and Society Objectify Disabled People.” This article is about, specifically, someone film or taking photos of a person with a disability in public doing just about anything – eating, getting on and off a bus, going down the street – without that person’s permission, and then uploading it to social media with some sort of inspirational message, making the person with a disability’s experience a “feel good” story. Even journalists are guilty of this. Often, the stories are about someone helping the person with a disability – say, to push their wheelchair over a corner curb that doesn’t have a curb cut – which deflects from what should be the real story: why doesn’t the curb have a curb cut? As one person in the story says, “Inspiration porn makes us feel that everything is going to be OK.”

Both of these are, like “poverty porn”, voyeuristic. As Skye Davey says in this article, “It captures human beings in vulnerable, deeply personal moments, and packages that trauma (and humiliation) for consumption.” All three over-simplify poverty, famine, human rights issues, sex trafficking, accessibility and challenges for people with disabilities, and other complex issues. It promotes a fiction that these issues can be fought with charity and message-promotion on social media, without structural change.

In this opinion piece in The Guardian, Jennifer Lentfer notes:

Poverty, disease, injustice, and conflict are all heartbreaking. But sometimes the work needed to tackle them is not new, innovative, or sexy. It might be citizens demanding fundamental services like improved healthcare or better roads; or governments better managing their budgets; or pressing local agencies to be more responsive to public concerns… We must highlight the grey area between our interventions and the reality of how social change occurs. Trust the public with a little more nuance – they can handle it.

The subhead on this Guardian piece says, “Our job is to tell compelling stories without trivialising people’s lives – and to promote a more nuanced narrative about how to achieve lasting change.” Without poverty porn, survivor porn or inspiration porn. It can sometimes be a difficult balance, but it’s a balance worth pursuing.

There are some good resources regarding ethics and photography in humanitarian work that have advice that can be applied for nonprofits working with vulnerable populations (people who are homeless, people experiencing addiction, people who have experienced domestic violence, foster children, people with disabilities, etc.) in their own countries, including:

I would love to hear from others about how they maintain this balance in their representation of vulnerable populations in public relations and marketing materials.

Also see:

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

Teaching youth about poverty – teaching compassion or supremacy?

I’ve drafted a new resource: Ideas for Teaching Children Compassion & Understanding Instead of Pity With Regard To Poverty. It’s part of the section of my web site to help people that want to volunteer, rather than those that manage volunteers.

It was inspired by so many of the ideas for volunteering for young people that, in my opinion, are dreadful, suggestions that teach supremacy and superiority, that encourage a young person’s introduction to different regions of the world – say, the country’s of Africa – through a lense of poverty instead of first talking about the beautiful culture and rich history and many talents and skills of the people there.

How can adults – parents and teachers – encourage young people to be compassionate for and kind to others while not cultivating pity and feelings of superiority? Here are some ideas. It’s a first draft – suggestions welcomed (post in the comments or contact me directly).

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

Does Your Org’s Practices Reflect Its Own Mission?

I recently joined the board of a brand new nonprofit. I am helping with the content of its first ever web site. I decided to look at the web sites of some other similar organizations to get some ideas.

I found nonprofit associations that have classes on how to prepare an annual report – but they don’t have any of their annual reports posted on their web site. I found foundations that demand copies of the latest 990 from nonprofit applicants, but they don’t have their 990s on Guidestar. I found a nonprofit that has its board of directors listed on its web site, and always has, but has a different board listed on their 990s for those same years on Guidestar.

Why aren’t these organizations walking their talk, doing what they want other organizations to be doing?

And then there is the nonprofit organization that I consider famous, that you have probably heard of. Were I to say its name, which I’m not, and its name would probably bring to mind images of innovation, of bucking the status quo, of direct confrontation, and lots and lots of action. You would think of it as an organization that doesn’t recognize any tradition or rule as absolute. You would think of it as an agency embraces new ideas and experimentation, and works in a flexible, pro-active manner, putting its mission goals before bureaucratic ones. So imagine my astonishment when talking with this organization to receive such a hostile reaction to the idea of employee telecommuting / cloud commuting. The human resources manager sounded as though she couldn’t breathe at the thought of such a radical idea, and once she did find her words, said that this organization’s HR policy absolutely forbids any such practice. When I suggested that it would be a good idea to modernize that policy, another staffer jumped in, reminding me that doing something so “substantial” as changing a policy takes “a lot of time” and “much reflection” and “a great deal of research about legal issues.”

Here’s an organization that prides itself on not playing by the rules, and even sometimes asks its volunteers to violate the law in pursuit of its goals – no kidding! But revise its human resources policies to allow employee telecommuting? Why, that’s crazy talk!

There’s another organization you probably would not have heard of, but you would be familiar with its work: trying to address conditions and practices that lead to global climate change. But while this agency is writing guidelines, holding conferences and lobbying corporations and governments, the overwhelming majority of its staff, even those who live less than half a mile from the organization, are driving to work, despite the outstanding mass transit system available in its city. The organization has no policies regarding recycling its own office waste, and there’s no emphasis on any energy-saving practices within its offices.

Can you imagine if the press, or a group working counter to this organization, identified these practices and detailed them publicly, and the enormous public relations fallout that would occur?

These are real-life examples of organizations promoting practices or an image that isn’t actually reflected in their practices or culture, of organizations not truly “walking their talk.” And there’s more:

  • there are organizations that say they have a commitment to fighting for human rights and inclusion that have web sites and online resources (apps, videos, etc.) that aren’t accessible for people with disabilities – and they balk at the idea of making that commitment to digital inclusion
  • organizations that encourage corporations to allow their employees to volunteer on company time, while not allowing their own employees to do so.
  • organizations that advocate for feminism and women’s rights, but have antiquated dress codes and business practices regarding women that work and volunteer for them.
  • companies holding seminars on innovation and efficiency in the workplace who have antiquated computers, software and other devices that inhibit their staff productivity.
  • initiatives that tout the importance of local control of local activities, local decision-making,  but ignore the feedback of clients, volunteers and frontline staff, even imposing requirements of them with no discussion from them.

Take a look at your organization, particularly your mission statement, and ask yourself, “Is what we promote to others being practiced by ourselves?” Look at the behavior you encourage or talk about in your programs – do you exude that behavior yourself, as an organization? Survey your staff and volunteers, allowing them to anonymously provide feedback on where they see disconnect in the organization’s mission and the organization’s own internal practices.

Not only will you avoid a public relations nightmare, your own practices will become marketing tools for your organization’s mission.

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Disrupting Corporate Social Responsibility (CSR)

logoCorporate social responsibility (CSR) means financial donations by for-profit businesses, as well as in-kind donations, employee volunteering or taking on community roles as a representative of a company, such as serving on an advisory board at a nonprofit or government group. CSR also includes commitments and demonstrated action regarding responsible or sustainable environmental practices, pay equality, safe working environments, etc., beyond what is required by law.

Nonprofits, non-governmental organizations (NGOs), charities, schools and other mission-based organizations have wanted to say some things quite frankly to corporations and foundations, but they have been afraid to, for fear of losing their funding.

These organizations are tired of being mocked by the corporate world for not being innovative while also being denied overhead funding necessary to be able to experiment and explore innovation. They are tired of hackathons developing apps that their clients will never use because stakeholders were never consulted. They are tired of being expected to attend roundtable discussions and conferences to talk about serious social issues but not having their time paid for regarding these consultations to give corporations and foundations “insight.” They are tired of having  “executives on loan” from a high-tech company for six months who are more burdens than help.

I’ve even had public school teachers tell me how much they want to tell the big high tech company in their city “no” to its offer to “help” because the company’s ideas are more about good photo opps for the company than actually supporting learning goals – in fact, the company’s ideas take away from essential classroom learning time.

These folks feel they can’t make their complaints known about the attitudes of the for-profit world, so they tell me, in low voices over coffee. They are stressed out – they want a good relationship with the for-profit world, they want volunteers from corporations, but they want to be listened to, they want partnerships to be equal, and they want t

As an independent consultant, I have more freedom to speak than these colleagues. There are things I’ve always wanted to say to the for-profit world about how they approach financial donations, in-kind donations, employee volunteering and other corporate social responsibility (CSR). So I decided it was time to finally say them: I’ve launched a new section on my web site that targets corporations, whether large or small, regarding Corporate Social Responsibility.

My advice is meant to be provocative. It’s meant to be disruptive. Because I believe that CSR is long overdue for some serious disruption.

In my opinion, most CSR-related resources are more concerned with feel-good publicity and have an attitude that mission-based organizations are run by amateurs who chose their professions because they couldn’t make it in the “real” world. There’s a disturbing belief that businesses know better than nonprofits and should, therefore, use their financial gifts to push nonprofits, even public schools, into the directions businesses feel are best.

A lot of people, including several high-profit politicians and the US Supreme Court, believe corporations are “people.” Okay, if that’s the case, then every business, whether a tech-savvy startup, a small storefront or a large corporation, is a citizen of a community: that company’s employees and customers live and work somewhere, and how the employees do their work, how they travel to and for work, and how that work is produced or services are provided impacts neighborhoods, people, cultures and the environment, positively and negatively. No business, no corporation, not even a consultant working at home, is an island that has no impact on other places or people, near or far.

That impact comes with responsibilities, costs and consequences – financial costs, environmental costs and cultural impacts. Maybe farmland becomes industrial lands and housing, small towns become bedroom communities, the land where a popular bowling alley stands becomes so valuable that the prosperous business owners sell and retire – and the community loses a beloved gathering place.

Many of the financial costs that communities, neighborhoods and individuals have to shoulder that result from corporate/business prosperity are not covered by taxes – especially in this day and age of massive tax breaks for corporations and other for-profit companies. Many people are struggling to address those additional costs without any additional funding, while corporations and other businesses experience record profits and larger-than-ever tax breaks.

It’s from that reality that my web pages of advice regarding corporate social responsibility (CSR) have been developed. Expect to be challenged, because my advice is quite different from most, and maybe all, of the other advice you may have been reading or hearing.

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