Nonprofits produce communications products, online and in print, from web pages to social media to brochures. Whether that product is designed by a professional designer or is designed by someone who has never had a design class, there are certain qualities those products MUST have. And while there are a plethora of online resources that provide excellent guidance on accessibility and usability for online products, like web pages and apps, there is a lack of guidance for how to make print products and graphics associated with social media relevant / necessary, complete, informative, legible for a majority of viewers / readers and understandable for a majority of the target audience.
This new page on my web site provides simple, easy-to-understand guidance for both designers and those who have the final say on something being published.
Design Checklist: What to Review Before Publishing a Communications Product.
And before I get the comment – yes, it’s pretty clear from the simple, almost primitive design of my web site that I’m not a professional designer. But when you work in communications for nonprofits, you often have to design flyers, posters, brochures, web sites, etc. My designs are plain and blocky. My designs won’t win any design awards. However, my designs adhere to all of the aforementioned suggested qualities, and that means they work: I am amazing at recruiting volunteers, at getting attendance to an event, at getting participation in a program, at getting traffic on a web site, and on and on.
Even if you are NOT a professional designer, you know what your nonprofit needs. You know your audience, which likely includes seniors and people over 40 who do not like to be called seniors but also can’t read 9 point fonts.

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