Using a Cell Phone or Feature Phone as a Smart Phone

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Happy New Year!

I’m a big believer in NOT upgrading your computer hardware, cell phone, etc. every year. Such a practice is bad for the environment (creating a ridiculous amount of e-waste), the upgrade is not always an improvement over previous tech, and not everyone can afford the latest and greatest technology. 

My latest web page representing this philosophy:

Using a Cell Phone or Feature Phone as a Smart Phone

Though it may be hard for those of you have smart phones to believe, not everyone has a smart phone. Millions of people simply cannot afford a smart phone. Some of them use a simple cell phone, with very limited capabilities: the ability to make and receive phone calls and text messages. Some people have something that’s more than a cell phone but less than a smart phone: they have a feature phone, which has some web browsing capabilities.

Can you use a simple cell phone or a feature phone as a smart phone? Yes! There are several free online tools that can help you use whatever phone you have interact with various Internet tools, and I’ve tried to outline them on this page. Additional suggestions are always welcomed (as are first-hand accounts by cell phone and feature phone users).

I hope to update my page on Resources For Users of Older Computers in 2012 as well. This has, at times, been one of the most popular pages on my web site, along with my page on using an iBook still running OS9 (yup – you can still use such).

On a bit of a related note, I also spent the holidays researching and creating a page for people that travel, regarding Using the Internet to Share Your Adventure During Your Adventure. It has advice on blogging, photo-sharing, tweeting, etc. while you are traveling. It’s part of a growing section of my web site on advice for women travelers.

Also see: Electronic Waste is EVERYONE’S Responsibility
When computers, stereos, VCRs, iPods, walkmans, video games, software, and cell phones are put into land fills, they leak poisons and heavy metals into the ground, endangering our lives and the health of our planet. With 48.5 million computers discarded each year, the USA is a particularly poor recycler and global citizen, exporting its hazardous electronic waste to developing countries, often illegally, and with horrific impacts on human health and the environment in these countries. This page will help your organization dispose of its electronic waste in an environmentally-friendly manner.

What I’m taking from 2011 for 2012

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logoIt’s December 2011. Here’s what I will be taking with me into 2012:

  • The Second Mile/Penn State/Jerry Sandusky scandal. This was more than the case of one pedophile; this was a colossal management and policy failure by a nonprofit organization and a university. Will you use this as a starting point for an open, honest discussion and review at YOUR organization? The case reminded me that I need to keep asking questions that make nonprofits uncomfortable regarding how they screen and supervise volunteers.
  • Virtual Volunteering is accepted as mainstream, as this recognition by CNN this year confirms. So, no more calling it “new.” That includes microvolunteering, which was identified and called byte-sized volunteering as early as 1997.
  • There is no excuse whatsoever, no matter how awesome the work that is done, no matter how large the task at hand, for a nonprofit organization, a non-government organization, a government agency or an international agency to not be vigilant about measuring its results and reporting on what it is doing, because, as the  Three Cups of Tea Fallout showed, the consequences hurt ALL mission-based organizations.
  • Too many agencies, governments and even charities themselves remain obsessed with valuing volunteers based on the hourly wages they aren’t paying them. One of the most popular blogs I wrote in 2011 was regarding the huge misstep by the United Nations Volunteers programme, IFRC, ILO & John Hopkins University make HUGE misstep this year regarding how to assign value to volunteers. Those that use this method – assigning a monetary value to the hourly work by volunteers – create problems like this with the USA’s union of professional firefighters. Or this with the unionized school employees in Petaluma, California. In addition, judging volunteers by their number of hours remains a bad idea as well, and it’s important to keep showing why.
  • Corporate folks really do NOT always know best when it comes to nonprofit and volunteering initiatives, as a certain stupid name for this new online volunteering service for nonprofits demonstrates – and as does the organizers’ continual denial that the name is offensive.
  • For-profit companies that try to pass off watching videos as community service do NOT like it when their activities are brought to light online and in the press by me, as oh-so-many nasty comments submitted to this blog – courts being fooled by online community service scams – demonstrate. I stopped posting the comments because they attacked me for things I never said regarding this company, and because they were sinking to the level of this, received today: Haha fuck you, bitch. Stay classy, guys.
  • Volunteer managers really do have a sense of humor: two of my most popular blogs this year were How to get rid of volunteers and Volunteer Manager Fight Club.
  • Twitter rocks. I’ve added hundreds of new followers in 2011, but much more importantly, I have learned things I never would have otherwise, met people at agencies I’ve long had my eye on, and gotten the word out about my own resources and activities to people and organizations that actually read and respond to such. Facebook was making me lose hope for the Internet as a meaningful way to meet people and exchange ideas; Twitter has restored that hope.
  • The world economy is still bad. Most of the jobs I had in 2011 were budgeted by my clients in 2009 or 2010. I’m not sure anything has been budgeted in 2011 to work with consultants – or hire new employees – for 2012, based on how my calendar is looking. One government program got eliminated entirely just before I started work! Even if the recovering starts in 2011, we will be feeling the consequences from these bad years for quite a while.

What did you learn in 2011? What are you going to do in 2012 regarding nonprofits, charities, humanitarian efforts, community capacity-building and/or volunteers?

What nonprofit & government agencies “get” FaceBook?

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I don’t think FaceBook is the greatest thing since sliced bread, but I do think it’s an important part of a nonprofit or government or other mission-based organization’s overall box of outreach tools.

But so few nonprofits or governments — or corporations, for that matter — “get” FaceBook. For instance, many of them post endless pleas for donations as their status updates. Or post incredibly boring “events,” like that the Executive Director is going to speak somewhere. Or that the new annual report is now available. Or launch yet another contest. ZZzzzz.

Here are some organizations that “get” FaceBook, in my opinion:

  • Kentucky State Parks – posts about upcoming special events at different parks, or special deals, like women-only retreats. Every post makes me want to go! I’m “friends” with a lot of state parks, and in comparison, all the others are oh-so-boring in what they share on FaceBook (if they share anything at all). Are you listening, Oregon?
  • PeaceCorps – posts mostly about what PeaceCorps members are doing in the field and special recognition or events where members are honored. I imagine thousands of former PeaceCorps members, as well as current members, swell with pride with every post, being reminded of what a fantastic institution they are a part of, and are further energized to become advocates for PeaceCorps with friends and colleagues.
  • U.S. Agency for International Development – USAID – posts about what USAID is doing and accomplishing in the developing world, and what new strategies they are about to incorporate. Every post says “We’re active, we’re focused on what people really need, and we’re getting results.” Your tax dollars at work!
  • Women of Uganda Network – I’ve been a WOUGNET supporter for many years, so it’s no surprise to me that their Facebook status updates would make me go “wow” so often. Every post is “here’s another fabulous thing we’ve been up to to help women and girls access computer technology.” Same for their Flickr account, for that matter. Ladies, I swear, I WILL get to Uganda soon! 
  • Mayhew International – This organization is based in England and is focused on humanely changing the stray dog and cat situation in a variety of countries, including in Afghanistan, by encouraging people to become responsible pet owners and by dispelling myths about stray animals. They don’t post endless photos of animals in awful conditions; their posts give me hope that this is a battle that can actually be won, and dogs and cats can be valued and bring joy in any country, in any culture.
  • Humane Society of Henderson County (Kentucky) – Here’s an incredible success story, an organization that a few years ago was being attacked by PETA and the public for its horrific conditions and practices, and now, is an organization that welcomes the public and volunteers into the organization and is a model for other animal shelters. And their Facebook use is part of that amazing turnaround.

What do all these FaceBook users have in common? Their status updates are so compelling that I want to read them! They are using FaceBook to micro-blog about “wow” things. And I feel like there is a caring human writing their posts, not a cold PR person trying to manipulate me. I feel like they are my “friend.”

What happens when these organizations post to FaceBook? People respond: They click “like”. They post glowing comments. They repost to their own status on FaceBook. They blog about it. They tell their friends. My guess is that these organizations see greater attendance at events, greater numbers of volunteers signing up to help, and probably an increase in donations – tangible results that make online activities worth doing.

Original version of this from 28 September 2010 (note who’s here and who isn’t!)

 

Recruiting Computer/Network Consultants (paid or volunteer/pro bono)

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There are two reasons mission-based organizations (nonprofits, non-governmental organizations, and public sector agencies) need to recruit computer/network consultants, paid or volunteer/pro bono:

  • Staff at mission-based organizations such as nonprofits, NGOs, schools and government offices have a great deal of expertise in a variety of areas – but, often, such staff do not have expertise in computer hardware, software, and technology-related networks. That means that staff at such organizations often have to rely on consultants, either paid or volunteer, for such expertise.
  • An organization needs to recruit paid or volunteer / pro bono consultants to participate in its program delivery to clients or the public: an organization that helps nonprofits build accessible web sites, for instance, or a community center that helps the low income community it serves regarding computer literacy may want these consultants, paid or volunteer, to design and lead classes.

Staff at mission-based organizations such as nonprofits, NGOs, schools and government offices have a great deal of expertise in a variety of areas, such as health care, child welfare, environmental management, community outreach, human resources management, microfinance, emergency logistics, and on and on. But staff can feel a sense of both awe and fear about tech consultants — that whatever the consultant says goes. Staff may feel unable to understand, question or challenge whatever that consultant recommends.

What can mission-based organizations do to recruit the “right” consultant, whether paid or volunteer, for “tech” related issues, one that will not make them feel out-of-the-loop or out-of-control when it comes to tech-related discussions or the delivery of tech-related services?

See this updated version of Recruiting Computer/Network Consultants (paid or volunteer/pro bono)

Survival Strategies for Nonprofits

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I’ve seen two blogs in the last two weeks regarding survival strategies for nonprofit organizations (NPOs), non-governmental organizations, (NGOs), community based organizations (CBOs), charities, etc., per the current dire economic climate.

I was unimpressed with both of them. They were all big picture ideas that lacked specifics (Refine your mission! or Merge with another organization!). Mission-based organizations are looking for ideas to do next week, to save or make money now.

These blogs also talked about volunteers only in terms of saving money – get volunteers to do those things that, in better economic times, you would pay someone to do.

So I came up with my own ideas, based on what I’ve experienced or observed at other organizations, to help a mission-based organization survive these tough economic times:

  • Make sure your web site and all of your social media activities emphasize what your organization is accomplishing, in detail, rather than your desperate need for funds. If someone looks at your web site, it should exude impact and results, not desperation. People and organizations are cutting back on donations, but they are NOT eliminating giving altogether; they want to give where they know their money will make a real difference. If your web site & social media activities aren’t emphasizing results and opportunities, and isn’t showing exactly what donations pay for, you are regularly missing out on donations.
  • Are you charging for activities and services as you should? For instance:
    • Organizing an activity for a group of volunteers from the local branch of a national bank requires a huge amount of time and resources on your part, often to create an activity that your own employees could do more efficiently or an activity that’s actually not critical to the organization – the activity is to give the group a feel-good experience, but it’s at your expense. Are you charging the corporation a fee, even a small amount, to cover some or all of these costs? Be ready to show a detailed lists of what the costs are for your organization to create this group volunteering activity.
    • Corporations frequently ask nonprofits to collaborate on a project, to advise the company on an activity, such as the development of new software or the launching of an event. For anything that is going to require staff to spend more than an hour on a corporation’s project, ask the corporation to cover the staff person’s time. Consider this: if you wanted the company to do a project for your organization, they would most probably charge you for that service – so why not ask them for the same consideration?
    • What about training for volunteers – what are the exact costs of this, and should you be asking volunteers to pay for some of these costs, even a small amount? Would a corporation be willing to give you a donation in return for saying that they “sponsor” all volunteer training?
  • Does your organization have a service or activity it could sell, for a fee? For instance,
    • If you are a women’s shelter that involves volunteers as counselors to victims of domestic violence, could you market the training you provide to these volunteers to local businesses, corporations and large government offices, as professional development for their employees? Those organizations could pay to have your trainer come onsite to their companies and train their staff regarding recognizing domestic violence, how to make referrals if they see an employee in need, etc.
    • If you are an animal shelter, would area dog trainers be willing to come onsite for a seminar on pet safety or pet training, providing their one-day training for free, with the seminar fee going to your shelter, and the trainers being allowed to pass out advertising about their training to attendees?
    • Do you charge even a nominal fee to those that want to use your company lunch room or common room bulletin board to advertise local services? (restaurants, pet boarding, printing, apartment finders, etc.).
    • Do you have a large space you could rent to other organizations and companies for events, meetings or storage?
  • Ask employees and volunteers for ways to cut expenses in the coming weeks and the coming months. Have them look at their individual program and department budgets and come back to you with ideas of ways to eliminate expenses. Let them submit ideas on-the-record and anonymously. Open ideas up to discussion (on a private online discussion group, for instance, or over lunch – and, of course, staff should provide their own lunches). You might be surprised at just how much money could be saved per the ideas of your own employees and volunteers.
  • Give each department or program a required target for expense reduction. 10%? 20%?
  • Do the written job descriptions for every employee and high-responsibility, long-term volunteer role at your organization reflect reality? Have every employee and high-responsibility, long-term volunteer review his or her job description and edit it to reflect what they are actually doing, to note what they can’t do but feel is still essential, and to note what they aren’t doing, and don’t feel they should be doing, but that’s still listed in the description. Are some staff duplicating each others’ efforts? Should some roles be combined (and, therefore, some positions eliminated or cut back)?
  • Could your organization afford unpaid furloughs for employees? Many employees would welcome unpaid days off to lengthen their holiday time off or their paid vacations. Ask employees for their feedback about the consequences to your clients and programs if they took an unpaid week off — or two weeks off — in summer, for instance.
  • Look at your printing costs. How much of what you are producing in print form could be offered online, with anyone who wants such printing it themselves (and paying for that printing themselves, either from home, from their work, from a public library or from a copy center?)? How much of what you print is actually being read – and should you reduce the size of your printed publications? Is your printed annual report really necessary this year? Do any of your volunteers, including board members, or family members of your employees work at large companies or institutions that might be willing to donate their onsite printing equipment to produce your program brochure? Do you charge the public or donors for any printed report that is more than 10 pages?
  • Be specific on your web site about your organization’s costs. How much do you spend each month on electricity, for instance? Post the cost to your web site and note that you are looking for an Electric Angel – someone willing to sponsor your electricity bill for next month, which will allow you to do whatever it is you do to add value to your community or the planet. Before doing so, make sure your utility use is efficient – is the office thermostat set to a energy-efficient setting?
  • Put a temporary moratorium on furniture purchases of any kind. Post your furniture needs to your own web site and to a freecycle online group for your area. Use your social media to discuss such as well.
  • It may be in the best interest of your organization to scale back, postpone, or even eliminate a service, program or activity. A nonprofit theater may need to scale back its season by one show. Another organization may have to eliminate or scale back an annual onsite event. This may be your opportunity to become even more focused on your mission. Look at how much every program or activity costs, in detail, and think about way to reduce those costs, or evaluate the consequences of scaling back, postponing or eliminating that program or activity in relation to your organization’s mission.
  • If you are thinking of involving more volunteers, don’t think of it as a temporary solution; think of it as a permanent re-alignment of your organization. If you decide that you are going to reserve certain roles for volunteers – for instance, all pro bono consultancies that will support staff, all front desk/phone staff, all bloggers, all conference support staff, etc., make it a permanent change that will last even when the economy gets better. Volunteers aren’t free. In fact, this realignment regarding volunteer involvement will cost money – perhaps more money than you are probably spending now to support and involve volunteers (they will need to be screened, trained more than once, supervised and supported!), but perhaps the savings from elsewhere can pay for this.
  • Be explicit to board members and the press about any cut that is going to affect the scope or even the quality of your organization’s service. It may sound great to an outsider for your organization to eliminate paid positions, while you know that the consequences to clients, the community or the environment will be devastating – think about how you will make those potential consequences crystal clear and very public. That can affect the thinking of an annual large donor that’s considering scaling back on their donations to your organization soon.
  • Get the press, government leaders and corporate leaders onto your location and viewing your work. I don’t mean fundraising events – I mean you need to invite them all to observe program activities, to attend a volunteer training, or to view for themselves your organization in action. The press wants something visually-appealing: people moving or laughing, or people being very expressive. Government leaders and corporations want to see something that is representative of your organization’s impact. Make these invitations in a friendly, no-pressure way, and do NOT ask for donations in the invite nor during the site visit. All you are doing is building connections and interest, so that when the time does come to ask for a donation, you have a relationship with the potential funder, and the organization understands your organization’s work.

You should have detailed information about your current expenses and a tracking system that allows you to see – and share – exactly how much money you are saving each month and each quarter over the coming year. In sharing that information, tout not only how lean and efficient your organization is; also note what the consequences are of these cuts to clients and the community. When announcing cuts, you don’t want to give the impression that your organization had been wasteful or frivolous in its spending previously – and with these cuts, now it’s not. You also don’t want to send the message that your organization can cut and save its way out of its financial challenges.

If you do end up cutting back or eliminating a program – and cutting employee positions – be as generous as possible with departing staff. You are saving your organization from financial hardship but putting employees into financial hardship:

  • Contact a temp agency or any employment agencies in your city and ask to arrange immediate onsite interviews for staff you are laying off, so that when you lay off an employee, you can hand that person a card and say, “This person is waiting for your call after our meeting to set up an informational interview, review your résumé and talk about employment openings and temp opportunities.” If there are no temp agencies in your geographic area, talk to your board members and see if they work at companies that have highly-skilled HR people, and if the company would be willing to donate this person’s time to do at least two job-coaching sessions with departing staff, regarding preparing résumés and LinkedIn profiles, the best online job boards to use and using social media for job searches.
  • Write each person a letter of recommendation and write a recommendation on his or her LinkedIn profile.
  • Give laid off employees at least three weeks salary and payment for all unused vacation (and remember that they will be out-of-work for MUCH longer than that, in all likelihood).

What are your ideas for saving money ASAP for nonprofits, NGOs and charities, so that they can survive the ongoing financial crisis? Be specific.

Requiring jobless to volunteer – reality check

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John Albers, a state lawmaker from the USA State of Georgia, wants people receiving government jobless benefits to have to put in 24 hours of community service a week (read more about the story here).

Did he talk to nonprofits and government programs that involve volunteers and ask if they could involve an influx of new volunteers, putting at least one person to work for 24 hours a week?

No.

Does he know how much staff time and resources are required for a program or agency to involve volunteers, that volunteers are never free – and, therefore, will the government be providing funding to nonprofits and other organizations in order to fund the staff time and resources to involve volunteers in such large blocks of time each week?

No.

Did he do any research on how difficult it is for people who want to volunteer to find opportunities, that people report applying for multiple assignments on web sites like VolunteerMatch, over a period of weeks , sometimes over a period of months, before they ever actually end up volunteering?

No.

I’m all for people who are unemployed looking into volunteering as a way to build their skills for employment, as a way to make contacts that might lead to employment, as a way to get some accomplishments under their belt that would look great on their résumé, and as a way to counter the negative emotional pressures of unemployment.

But finding volunteering activities is hard. VERY hard. Much of my web site has been primarily focused on the organizations that involve volunteers, but I had to create pages focused on people who want to volunteer because of the OVERWHELMING number of people that post again and again to places like YahooAnswers, people who are trying to find volunteering activities and cannot find such.

Why do I get hired again and again to do training on how to involve volunteers? Why does Susan Ellis keep writing and selling so many books on volunteer engagement? Because thousands and thousands of nonprofit organizations, non-governmental organizations (NGOs), schools, government programs and many others do not know how to involve volunteers.

So, reality check, Mr. Albers. If you want organizations to involve more volunteers – and to involve volunteers in such huge chunks of time (24 hours a week – three full work days a week!), then start looking for money to give to these organizations – they will need it to fund the time (and perhaps even the training) of a full-time manager of volunteers who will screen, train, support and supervise all these thousands of volunteers you want to send their way.

Dec. 5: International Volunteer Day for Economic and Social Development

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December 5 is International Volunteer Day for Economic and Social Development, as declared by the United Nations General Assembly per its resolution 40/212 in 1985.

This is not a day to honor only international volunteers; the international in the title describes the day, not the volunteer. It’s a day to honor, specifically, those volunteers who contribute to economic and social development. Such volunteers deserve their own day. Such volunteers are part of the reason I bristle at all the warm and fuzzy language used about volunteers.

What does it mean – volunteers contributing to economic and social development? It means volunteers who help create and support activities that help:

  • poor or economically at-risk people access microfinance programs or get out of debt or better manage their money
  • poor or economically at-risk people become successful farmers
  • people use sustainable animal husbandry practices
  • women learn to read and learn skills
  • people understand how to protect their local environment while still making a living for themselves
  • create understanding, acceptance and support of people with disabilities in all aspects of society, including paid work
  • develop environmentally-appropriate and historically-respectful tourism that helps local economies
  • train local restauranteurs in developing countries to become more sustainable and more attractive to a wider clientele
  • create and support schools
  • celebrate the arts and bring access to theater, dance, song, paintings, sculpture or other arts to any group or community
  • use the arts to educate about any economic or social issue
  • contribute in some way to any of the Millennium Development Goals
  • give children and teens alternatives to negative/destructive activities

and on and on.

Cultural organizations, vocational programs, education programs, girls-empowerment programs, anti-violence programs, agricultural programs, schools – all of these and more contribute to economic and social development, even if they don’t say so in their mission statements. And if these organizations involve volunteers, then their volunteers also contribute to economic and social development.

How are you going to leverage the International Volunteer Day for Economic and Social Development?

  • Will you blog about what your volunteers are doing to help your local communities economic health or social cohesion/inter-cultural understanding or community health, showing that your volunteers aren’t just nice and good-hearted, but filling essential roles and being the best for those roles?
  • Will you create a message on YouTube or Vimeo addressing your volunteers specifically, but sharing it with everyone, talking about how volunteers contribute to economic and social development?
  • Will you write a letter to your local newspaper to be published on December 5 and talking about how volunteers contribute to economic and social development in your community?

Don’t make this hug-a-volunteer-day. Don’t turn the day into just another day to celebrate volunteering in general — there are plenty of days and weeks to honor all volunteers and encourage more volunteering; keep December 5 specifically for volunteers who contribute to economic and social development, per its original intention, and, therefore, keep it unique and interesting and something worth paying attention to!

And just to be clear: by volunteer, I mean someone who is not paid for his or her service, or, if he or she has a “stipend”, it covers only very essential expenses so the volunteer can give up employment entirely during his or her stint as a volunteer, rather than the stipend being as much, if not more, than some mid and high-level government workers of a country are making. Yes, that’s a dig at a certain organization.

Here’s how I volunteer – and economic and social development is actually a primary motivation!

Recruit board members to be board members, nothing more

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I have heard many representatives of nonprofit organizations say things like:

  • We need an attorney on our board, to take care of all our legal issues.
  • We need a PR person on our board, to help with marketing.
  • We need an IT expert on our board, to also help with IT issues.

In fact, there’s someone on the TechSoup community saying something like this now. And my response is: No, you do NOT. There are many reasons this is a BAD idea, and this article from Hildy Gottlieb, “Finding Pro Bono Help through Board Recruitment,” details why better than I can say myself!

Yes, it is a great idea to seek pro bono help for your nonprofit or NGO! By all means! You can get volunteers who are accountants, experts in public relations, and even lawyers to help your nonprofit organizations. But there is a BIG difference in recruiting a volunteer for his or her expertise, so that he or she will provide your organization that expertise, and recruiting a volunteer to serve on your board.

Board members are there to govern –

to lead and guide the organization towards the community’s highest

aspirations. Board members are not there to do the work that should be done by

staff and/or volunteers.

More at “Finding Pro Bono Help through Board Recruitment.”

Also see:

  • Pro Bono / In-Kind / Donated Services for Mission-Based Organizations:
    When, Why & How?
    There are all sorts of professionals who want to donate their services — web design, graphic design, human resources expertise, legal advice, editing, research, and so forth — to mission-based organizations. And there are all sorts of nonprofits and NGOs who would like to attract such donated services. But often, there’s a disconnect — misunderstandings and miscommunications and unrealistic expectations that lead to missed opportunities and frustrating experiences. This resource, prompted by the topic coming up at the same time on a few online discussion groups I read, is designed to help both those who want to donate professional services and those who want to work with such volunteers. It’s applicable to a variety of situations, not just those involving computer and Internet-related projects.
  • Short-term Assignments for Tech Volunteers
    There are a variety of ways for mission-based organizations to involve volunteers to help with short-term projects relating to computers and the Internet, and short-term assignments are what are sought after most by potential “tech” volunteers. But there is a disconnect: most organizations have trouble identifying such short-term projects. This is a list of short-term projects for “tech” volunteers — assignments that might takes days, weeks or just a couple of months to complete.
  • Recruiting Local Volunteers To Increase Diversity Among the Ranks
    Having plenty of volunteers usually isn’t enough to say a volunteering program is successful. Another indicator of success is if your volunteers represent a variety of ages, education-levels, economic levels and other demographics, or are a reflection of your local community. Most organizations don’t want volunteers to be a homogeneous group; they want to reach a variety of people as volunteers (and donors and other supporters, for that matter). This resource will help you think about how to recruit for diversity, or to reach a specific demographic.
  • Using Third Party Web Sites Like VolunteerMatch to Recruit Volunteers
    There are lots and lots of web sites out there to help your organization recruit volunteers. You don’t have to use them all, but you do need to make sure you use them correctly in order to get the maximum response to your posts.

LinkedIn for Nonprofits? The Good & Bad

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I love LinkedIn. It’s how I stay connected with so many of the colleagues I’ve worked with or presented with over the years, or people whose work I am intensely familiar with (and who know a great deal about my work as well).

What’s kept LinkedIn so valuable for me is that I don’t connect to just anyone on LinkedIn; I reserve my connections there for real colleagues – employees or volunteers, doesn’t matter – and treat their contact information there as oh-so-precious. It’s my online address book for current and former co-workers. If it went away, I’d be lost, as it’s my professional address book and my way to know who is where.

I appreciate all my LinkedIn colleagues who gateway their Twitter feeds to their LinkedIn status – that way, I can more easily catch up with what they are up to without having to subscribe to their Twitter feeds.

I tolerate LinkedIn groups. They are clunky: hard to navigate, bury discussions, make it hard to see who else is a member, and are severely limited (you are limited in how many discussions you can actually join). But worst of all, the content seems to be mostly pleas for employment, rather than substantive discussions/debates. YahooGroups is a MUCH better platform for discussion – easier to use, more features, allows much more control by individual members in terms of how they receive messages, and many of the groups are rich in content.

I would love it if more organizations would put their events in the LinkedIn event feature. Then everyone who is attending – including those who are presenting – could show via LinkedIn that they are attending, which is then seen by everyone they follow, and which then might lead to even greater attendance.

I appreciate that LinkedIn has a section for users to input their volunteer experience. But I don’t use it. Why? Because whether or not I was paid to head a project, manage other people, facilitate an online event or represent an organization shouldn’t matter in terms of my profile; the nature of that work, that accomplishment, that leadership should be what’s most important. Why should some of the best work I’ve done be segregated elsewhere on my profile merely because I wasn’t paid to do it?

Is LinkedIn of use for nonprofits and NGOs? Of course! In addition to what I’ve said above, it’s also a great way to review new people you are connecting with elsewhere – on Facebook, that you meet at this or that reception or read about in a newspaper article and think, hey, that might be a a great candidate for our marketing position (paid or volunteer – doesn’t matter!), or as a possible board member.  

But a word of advice: never email someone you have never met with an invitation to be a board member at your organization, no matter how great their profile is on LinkedIn. You need to make sure this person is going to be a good match at your organization before you offer him or her a leadership role, and that takes interviews and reference checks.

Should you use LinkedIn as I do? Maybe. Maybe not. My point with all of the above isn’t so much to say, use it like me, but to say: think strategically about how you use it, at least review all of the various features, and test many of them for yourself as well, to see if they are worthwhile for YOU, specifically.

Also see:

Pro Bono / In-Kind / Donated Services for Mission-Based Organizations:
When, Why & How?

Short-term assignments for tech volunteers

An Afghan strategy shows my conversion to Twitter

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When Twitter got started several years ago, it was a tool meant to be used via text messaging on your cell phone. That meant that, every time you got a message via Twitter, your phone vibrated or made a sound.

And that’s why I stayed away from it. That’s way, way more information I want via cell phone text messaging. And I wasn’t the only one that felt that way: I talked to nonprofits who told me they were abandoning their Twitter feeds in those early days because their volunteers and other supporters were complaining: we do NOT want this many text messages from you.

But just as Facebook went from being primarily an online dating tool for university students to an online social networking tool for everyone, Twitter has become a way for people to send and receive very targeted information – because it’s accessed primarily via a web browser or cell phone app rather than cell phone text messaging. Now, unlike its early days, Twitter reminds me so much of USENET newsgroups, the online communities that preceded the web and launched me into cyberspace (back in the 1990s, I checked my newsgroups before email!).

I hadn’t realized how far my conversion to Twitter was until I was midway through creating a strategy last weekend regarding Twitter use for an Afghanistan government ministry initiative. I never would have written this strategy two years ago!

And my point is: you have to be ready to revisit online tools. What may not be right for you now may be right for you in a couple of years. And what you are using now may be replaced by something better.

It’s annoying, I know: right after I had fully invested in an online profile on MySpace, including a blog focused specifically on youth volunteer engagement, people started abandoning MySpace in droves for Facebook. All that time and effort, down the drain… but I’m sure organizations that fully invested in their America Online profiles and communities back in the 1990s felt the same way when the World Wide Web really took off.

In case you are wondering: why did I recommend that an Afghan government initiative adopt Twitter?

  • Afghan government ministries have trouble thinking of their web sites as something that needs to change daily, even hourly. Adding a Twitter feed on the home page and other key web pages of this initiative will automatically make its web site dynamic – updated with every Tweet.
  • This government initiative needs to communicate much more effectively with current donors and international donors – and many of those international agencies and foreign government offices are very active Twitter users. They will still send their reports and meeting invitations, but now, they will also give very short, regular updates – and that’s just what the donors want.
  • This initiative needs urgently to communicate better with the press. And the press in Afghanistan is really tired of press conferences and 10 page press releases.
  • This initiative needs to learn to say why it’s great (and it is) in 140 characters or less. Afghan government workers are some of the most verbose writers you will ever encounter. I attribute that to a combination of Persian poetic roots and United Nations training. I’m hoping Twitter use will contribute to them writing more effective messages in all of their communications.
  • The initiative staff needs to read what is being said about its work beyond local newspapers, if they want to know what international donors are thinking.

My goal with the strategy is to get the staff at this initiative up and using Twitter as soon as possible, and to keep their use as effective and worthwhile. So my strategy included:

  • What to write as the program’s Twitter user name – and why.
  • The wording for the program’s Twitter bio – and why those specific words were important (word choice is important, so that people looking for certain key words will find their profile).
  • The Twitter feeds for this initiative to follow, at least at first, and why (which I hope will guide the staff regarding future follow choices). It’s about 200 Twitter feeds – and, yes, I carefully chose each of them.
  • Exactly what to do during their first 48 hours on Twitter.
  • Tweets for the first five days.
  • What to tweet after those first five days.
  • Tags to use, and not to use – and why.
  • Best days to tweet (best days are NOT Thursday afternoons, Fridays or Saturdays, which are the Afghan weekend), as well as best times of day (late morning is best to reach Europe, late afternoon is best to reach North America).
  • Tips for avoiding bad PR on Twitter (how to be supportive of the nation and the government without getting political, the importance of keeping personal info off the Twitter feed like “here are photos from my vacation in India!”, choosing whom to follow, etc.).
  • Why it’s important to check to see who has mentioned the agency on Twitter, and how to find direct messages on Twitter.
  • What activity is public on Twitter (pretty much everything!).

I spent about an hour dreaming up example Tweets for almost each advice item above. That was fun. It involved poppies.

What about communicating with Afghan citizens? That certainly will happen too with this Twitter feed, with affluent Afghans, even if that’s not the primary purpose of the Tweets. While cell phone permeation is shockingly high in Afghanistan, even among farmers and ranchers (Bloomberg News, April 2010), I doubt many will follow via cell phone text messaging – and the numbers are still relatively small (because of literacy and remoteness). Should the ministry create a separate Twitter feed to reach those farmers and ranchers specifically via text messages? Maybe! But first, this ministry needs to use Twitter with donors and the press, IMO, so they can hone their messaging skills. And when they’re ready, I hope I get to help with other strategies as well.

Will this government ministry go for it and start using Twitter? If they do, I will announce it on my own Twitter feed. Stay tuned…