Category Archives: Community Relations/Outreach

The importance of Twitter lists

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Twitter_logo_blueAs I said in a recent blog, called the awesome power of Tweet tags, I am still a huge fan of Twitter. As I said in that blog, I still get so much more out of Twitter than Facebook, professionally:

  • I get a great sense of what folks are doing in the areas of expertise and work I care about most
  • I can easily find and connect with amazing experts in areas of expertise and work in which I’m intensely interested
  • I can find what I’m looking for and easily screen out what I don’t care about
  • When I tweet, I get replies and retweets and even requests for more info – real engagement – as well as traffic to my blog and web site

Of course you should follow me on Twitter: @jcravens42

But you should also be aware of another way to leverage Twitter for your nonprofit, government or other mission-based organization or program: creating and sharing Twitter lists, where you curate accounts based on some aspect of your program’s mission or location. For instance:

  • an animal shelter should have a public Twitter list of other shelters and animal rescue groups in the area, and another list of accounts tweeting credible information regarding animal care and training
  • a small college or university should have a Twitter list of its own departments, faculty and students using Twitter to talk about their university work
  • a police department should have a Twitter list of other law enforcement agencies in the area and nearby, and another list of accounts by nonprofits addressing issues that contribute to crime prevention (homeless shelters, drug treatment centers, programs to help teens, etc.)
  • a city office should have a Twitter list of other city offices
  • a public school should have a Twitter list of registered nonprofits in the area focused on youth
  • a water and sanitation program in a developing country should have a Twitter list of similar programs in other countries, so staff can look for ideas they can use in their own area, and have a list of programs and organizations in-country that have funded or might fund the WATSAN program
  • an association of managers of volunteers should have a list of all of the nonprofits in the area with Twitter accounts, another list of all student groups at local colleges and universities in the area that regularly engage in public service, and another list of all civic groups in the area using Twitter.

Creating Twitter lists and sharing them with the public affirms an organization’s mission, establishes a program as a leader regarding that mission, creates valuable resources for people you are trying to serve, and creates another way for you to attract Twitter followers. It also makes it much easier for you to be able to check in with what’s happening with specific audiences – instead of following them all on Twitter, you put accounts on lists, and then read those lists when it’s time to catch up on a particular area of interest to you.

Here’s a good example: Northwest Oregon Volunteer Administrators Association (NOVAA) has several Twitter lists. One is made up of nonprofits in the greater Portland, Oregon area that tweet, a list of people tweeting about the management of volunteers, and a list of people and organizations that tweet about volunteerism and volunteer recruitment. By having such lists and sharing them with the public, NOVAA is helping promote its brand as an organization that can help organizations in the area, including nonprofits, schools and government agencies, regarding effective volunteer engagement. What would be great is if they also had a list of all public officials in the area, or that represent the area, that are on Twitter, so that they could easily follow what those people might be saying regarding volunteers and NOVAA members could more easily contact those representatives regarding volunteerism.

Here’s another good example: United Way of the Columbia-Willamette, also in Portland, Oregon. One of its Twitter lists is of its partner organizations on Twitter. Another list is of organizations focused on helping people and families work towards financial stability. Like NOVAA, they also have compiled a list of nonprofits in the greater Portland, Oregon area that tweet. So UW is using its Twitter lists to both promote nonprofits in the area and help people in the area find the services at nonprofits they need – in short, they are using Twitter lists as a part of their mission to “improve lives, strengthen communities and advance equity by mobilizing the caring power of people across our metro area.”

Here’s how it works for me: I maintain several public Twitter lists – lists of people and organizations that regularly tweet about subjects of interest to me. These lists affirm my areas of expertise and my interests as a professional, help establish me as a leader regarding some of these areas, and create valuable resources for people and organizations with whom I want to connect in some way. It also cuts down on how many people I have to follow on Twitter;  instead, I can put people and organizations on various lists, by subject matter, geography, whatever, and then check in with those lists as I like. I pick one or two of my lists a day, and then spend a few minutes going through the tweets of that list.

For instance, there’s my Tech4Good ICT4D, a list of people and organizations that regularly tweet regarding computers and the Internet used to help people, communities and the environment. Or my ework evolunteer list, which tracks people and programs tweeting about telework, telecommuting, remote work, virtual teams, distributed teams, virtual volunteering, etc. Or my CSR  list, which is made up of corporations that tweet about their philanthropic and social responsibility activities, and people and organizations that tweet regarding corporate social responsibility. My several public Twitter lists become both ways to brand my interests and expertise as well as a way to offer resources that others might find useful.

Take Twitter to the next level: make it not only an outreach and engagement tool, make it something that promotes your program through the lists you curate!

Also see:

The awesome power of tweet tags

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Twitter_logo_blueI still love Twitter. I know, I know – all the hip tech folks say it’s passé. Nonsense. I still get so much more out of Twitter than Facebook, professionally:

  • I get a great sense of what folks are doing in the areas of expertise and work I care about most – new resources, new ideas, new trends I need to know about
  • I can easily find and connect with amazing experts in areas of expertise and work in which I’m intensely interested
  • I can find what I’m looking for and easily screen out what I don’t care about (unlike with Facebook)
  • When I tweet, I get replies and retweets and even requests for more info – real engagement – as well as traffic to my blog and web site

In fact, I’ve gotten a couple of paid jobs because of what I do on Twitter. 20 minutes on Twitter a few times a week is well worth my time! I’m @jcravens42 on Twitter, btw…

One of my favorite things about Twitter is tweet tags – keywords or phrases with a hash mark (#) in front of them. They are my favorite way to find great information on a specific subject, and for me to reach people that aren’t following me on Twitter but are following the tweet tag (by “following”, I mean that they look for tweets with that tag, specifically).

Here are my favorite tweet tags as of today. If you don’t know what one means, and I haven’t said so below, just click on it and have a look at some tweets that use the tag:

#volunteer (usually used regarding people giving back to causes or communities, but there is a USA university that uses it for their sports team references too)
#volunteers
#voluntario
#voluntarios
#nonprofit
#ngos (non-governmental organizations)
#vvbook (for mentions or links to The Last Virtual Volunteering Guidebook)
#ework
#ttvolmgrs (Thoughtful Thursday discussions for managers of volunteers)
#tech4good
#apps4good
#Civictech
#ict4d		 Community, environmental & human development-related tags (caution: some software developers sometimes use some of these tags for their work, which can be confusing, and “development”, and therefore “dev”, can also mean fundraising in the USA)
#humanitarian
#comm4dev
#research4dev
#ideas4dev
#capacity4dev
#globaldev
#sdgs (sustainable development goals)
#undp
#unitednations
#usaid
#defyhatenow
 #Afghanistan
#Ukraine
#Kentucky (usually in combination with another tag, like #volunteer or #nonprofit)
#pdx (Portland, Oregon-area – usually in combination with #volunteer)
#fogro (Forest Grove, Oregon)

How do I find tags to follow? Either via other Twitter accounts I follow, or I think of them and wonder if any is using them and so I look for them. I also look at what’s trending on the left side of my Twitter screen on my laptop, and sometimes those trending tags inspire me to share something using such myself.

I also leverage Twitter tags associated with United Nations Days that are somehow associated with my work or interests. For instance, August 19 is World Humanitarian Day, a day meant to honor those who have been killed whilst doing international aid work and to recognize the work being done by humanitarians worldwide – local as well as international humanitarians. The tag the organizers use ever year is #WorldHumanitarianDay. Some years, they have a second tag for a specific theme; in 2016, that tag was #ShareHumanity. So I used HootSuite to program tweets in advance that would be posted a week before the day, the day before, and then lots the day of, and that were tagged with #WorldHumanitarianDay and/or #ShareHumanity. The result was that many people following those tags ended up retweeting my tweets, and I got a few new followers as a result (and some great people and organizations to add to my Twitter lists).

Tweet tags to use and follow will differ from person to person, and organization to organization. For instance, when I was in Ukraine, working for the UN, I recommended that @UNDPUkraine use these tags regularly, both on their own tweets and to follow:

#Ukraine
#UNDP
#uatech4good
#mdgs
#innovation
 #comm4dev
#urbanplanning
#poverty
#humanitarian
#health

For a government program regarding water and sanitation in Afghanistan, I recommended:

#Afghanistan
#UNICEF
#water
#watsan
#sanitation
 #wateris
#food
#health
#toilets
#equality
 #industry
#energy
#poverty
#humanitarian

Give it a try yourself! Searches can be saved, for easy daily or weekly references. I don’t check all the tags every day – usually just a few times a month. And this is anonymous – people can’t see which tags you are looking for and following yourself.

Should you create your own tweet tag for a conference, a program, your region, a cause, etc.? Only if you believe you can get lots of other people to use it, and you understand you will not own the tag, that absolutely anyone on Twitter can use it. How to get lots of people to use a tag you have created? That’s the subject of a future blog…

women-only hours at community Internet centers? why?

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This is a blog post I made on 31 August 2009, on my first, now long-gone blog host. Just finally managed to find it at archive.org

women-only hours at community Internet centers? why?

Back in August 2003, I had the pleasure of co-hosting an online discussion at TechSoup regarding Gender and the Digital Divide. It was a discussion regarding the barriers that keep women and girls away from computer and Internet-related classes and community technology centers (telecenters, Internet cafes, etc.). One of the things that came up in this discussion back then was that the barriers for women and girls to tech access are even more pronounced in developing countries, where family-obligations and cultural practices keep large numbers of women from ever stepping foot into a community technology center, telecenter, Internet cafe, etc., whether nonprofit or privately-run.

I was reminded yet again of this recently while corresponding with an Afghan female colleague: her employer has blocks on hundreds of web sites, including several she needs for her own career and skills development. But using an Internet cafe is not an option for her, and thousands of other women in Kabul like her, because:

    • her family would never allow her to go to such a place without a mahram (a male relative she could not marry, such as a brother, uncle, or father, acting as a safety and social escort), and most men aren’t willing to devote a few hours a week to accompany a female relative to an Internet cafe.
  • given the atmosphere of many public Internet sites — the posters in the wall, what’s being looked at on some of the computer screens by male patrons, men coming and going — it’s not an option for her to use a public Internet site even with a mahram.

My friend — and thousands of other women in Kabul — need a place that’s either devoted only to women Internet users, or, a public site that has women-only hours. I have yet to find either using Web searches and posts to various online communities.

But it’s not just in Kabul. Cultural practices keep women out of public Internet sites in communities all over the world.

I appreciate so much that I have the freedom where I live to walk into any public place with Internet access, and not have to worry about any social or legal ramifications as a result. But I also have to acknowledge that not every woman on Earth does have this freedom and, until they do, community technology centers run by nonprofits and Internet cafes run for-profit need to think about their accommodations for women and girls.

Public Internet access points in Kabul, elsewhere in Afghanistan, or in other developing countries, can encourage more women to use their services by:

    • creating women-only hours at a time that is appealing to women, or creating a women-only space with its own supervised entrance/exit and its own bathroom
    • providing women-only classes
    • staffing women-only hours, women-only spaces or women-only classes by women volunteers or women paid staff members, and with just one or two male staff members (if any) closely supervised and never, ever alone with any woman (staff or customer)
    • providing childcare for women using the site (it’s okay to charge a nominal fee for this)
  • a computer user space free of any images that might be deemed offensive to a conservative culture

How else can community technology centers, telecenters, Internet cafes, etc. in conservative areas be more accommodating of women and girls? Let’s hear from you.

— end of original blog —

This blog lead to the creation of this web page, Women’s Access to Public Internet Centers in Transitional and Developing Countries, which I’ve just updated.

Also see

Enhancing Inclusion of Women & Girls In Information Society

Virtue & reputation in the developing world

Judgment & reputation online – and off

humanitarian stories & photos – use with caution

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whitesaviorbarbieIf you are going abroad, particularly to developing countries, even just for vacation rather than a humanitarian mission, be really careful and respectful in what you write for the public about your travels, including your use of social media – blogs, Twitter, Facebook, Instagram, etc. -, and what photos you take and post. Think about a post or photo carefully before you publish: is it accurate? Is it enlightening? Could it be seen as patronizing? What would the people I’m talking about say if they read what I said/saw my photos? Would it be acceptable for a stranger to talk about your community, and share photos of your children, on their blog in the way you are about to?

Earlier this month, National Public Radio did a story about how Zambians, other Africans and aid workers are using social media to show factual errors and condescending remarks in a memoir by British actress Louise Linton about her gap year. The hashtag being used is #LintonLies.

An excerpt from Linton’s book:

I still sometimes feel out of place. Whenever that happens, though, I try to remember a smiling gap-toothed child with HIV whose greatest joy was to sit on my lap and drink from a bottle of Coca-Cola.

Really? THAT moment was that child’s GREATEST JOY?! And that is the kind of circumstance that makes you feel not out of place? She also talks in her memoir about child soldiers in Zambia – something that is not actually an issue in Zambia. Throughout her book, she confuses Zambia with Congo and Rwanda. The Zambian embassy in London has even called her out.

And then there’s actress Debra Messing, who seems similarly confused about Africa being a country, and posted photos online recently that gave people the impression that her message was more about “look where I am!” than the people she was supposed to be there FOR on behalf of two NGOs, as dissected by a commentator at Jezebel.

It all looks like ‘White Savior Barbie’ come to life – White Savior Barbie is an Instagram account that hilariously parodies volunteer selfies in developing countries, as highlighted in this article on the Huffington Post. There’s also an article in the satirical magazine The Onion that mocks voluntourism , joking that a 6-day visit to a rural African village can “completely change a woman’s facebook profile picture.”

I actually have a little bit of sympathy for Messing. I know that they had good intentions. And we’ve all done things out of ignorance that we later, often quickly, regret. We all make cultural missteps. We all make communications missteps. And aid workers can get quite carried away in an ongoing and very smug game of more-in-tune-with-people-and-not-acting-privileged-than-thou when they mock volunteer humanitarians and others, and that can be just as bad as the missteps they mock. I’ve been called out a few times for things I’ve written my blogs from developing countries – sometimes I haven’t agreed with those criticisms, sometimes I have. But I hope I’ve never come from a place of “look at me going to save all these poor people!”

I also hope these missteps don’t stop people from sharing their adventures online, including photos:

UNICEF recognizes the enormous power of visual imagery such as this to engage, inform and inspire audiences – and to advocate for children’s rights. Photographs or film footage that depict real life situations of children, and UNICEF programmes supporting them, are one of the most effective ways to communicate these issues. — UNICEF Guidelines: Protecting children’s rights in corporate partner image use, viewed online in July 2016. More UNICEF photo guidelines here

I learn so much reading various posts on social media from people working in developing countries. It’s brave to put yourself and your thoughts and opinions out there, for public consumption. But be ready to revisit what you’ve said and thought online when it comes under public criticism.

And aid agencies, PLEASE train your workers, including volunteers and celebrity representatives, on how to use social media – and what not to do – before they start their work abroad or go on a field visit.

Check out this code of conduct resource from Child Rights International Network regarding taking photos of children in developing countries (really, anywhere).

Update October 21, 2016:  “a hot mess” of “neo-colonialism, racism, hypocrisy and privilege.” A Christian ministry feels the backlash of a very ill-thought video of their impressions of Uganda. Another story about the video from NPR’s Goats & Soda.

Update May 10, 2017: A photo of a young girl being raped, used by the magazine LensCulture to promote a for-profit competition by Magnum, a prestigious photo agency, violated UNICEF’s ethical guidelines on reporting on children by showing the victim’s face, which makes her identifiable, and lacked any explanation regarding the enslavement and abuse of the girl. The incident also brought attention to a broader issue in photojournalism: how the Western media depicts — and often demeans — young women and girls in poor countries. More about the incident here (the photo is NOT shown on this page).

Update March 26, 2018: This story was originally published on November 26, 2017 and has been updated. An Instagram user who goes by the name of Jossa Johansson came under fire for the caption of a post with a photo of herself embracing a little girl from Kibera, Kenya. It began, “One of the happiest moment in your life was probably when you met me and my friends,” wrote Johansson. And from there, it gets even worse. The uproar reinforces the message of a joint campaign aimed at volunteers in developing countries: Think before you snap that photo (and write that caption). The campaign offers guidelines and a cheeky video to first-time travelers or young volunteers eager to capture every moment of their vacation or mission on Facebook or Instagram. It was created by Radi-Aid, a project of the Norwegian Students’ and Academics’ International Assistance Fund (SAIH) that fights stereotypes in aid and development, and by Barbie Savior, an Instagram parody account. A seemingly innocent selfie with African kids, for example, can perpetuate the idea that only Western aid, charity and intervention can “save the world,” says Beathe Ogard, president of SAIH in Norway. These children are portrayed as helpless and pitiful, Ogard says, while the volunteer is made out to be the superhero who will rescue them from their misery.

Also see:

Police: use social media to invite community participation, show compassion

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handstopI’m noticing a big social media misstep this week: lots of law enforcement agencies, mostly police departments and sheriff’s offices posting in solidarity with Dallas, Texas police – as they absolutely should – but that were silent after the shootings of Alton Sterling and Philando Castile this week.

Of course you should support your own tribe – I certainly do, when it’s one of my tribes: aid workers abroad, nonprofit workers here in the USA, journalists, and Kentuckians.

But it’s also a time to counter narratives that create mistrust and call for violence. It is a time when we all need to show that, even if we disagree, we do not believe violence is the answer, and we stand together, as humans, from a place of compassion and rational thought.

Here’s some ideas for phrases for law enforcement agencies to post on, say, Twitter, when there is a shooting by police of a citizen, and there is controversy about that shooting:

We are closely following events in [[name of city where shooting occurred]]. We hope for compassion  for families affected, peace at protests. 

We strive to build connections in our community. All are welcomed to apply to ride along with 1 of our officers. Info: [[link]]

We welcome local #blacklivesmatter activists to our citizens’ academy, to talk with our officers, ask questions: [[link]]

We provide many ways for any community member to meet with officers, face-to-face, talk with us. Info: [[link]]

We will have a meeting on [[date]]; community members welcomed to come, ask questions re: our policing policies [[link]]  

These are deliberate messages that acknowledge what has happened, and even if you think a civilian shooting is justified, you are showing that you acknowledge that there might be a disconnect with some in your local community, and you want to bridge divides.

Yes, you are going to get hateful responses to such social media messages. But it’s not those people you are reaching out to. You are reaching out to local people in your own community who have had negative experiences with the police, or who are skeptical of law enforcement, for whatever reason. You are saying to those members of your community, “We hear you, even if we don’t agree with everything you are saying, just as you don’t agree with everything we are saying. But we do want to meet you, to know you, to talk with you outside of law enforcement situations. We welcome you. ‘Protect and Serve the community’ means YOU too.”

Of course, you cannot say any of that if it’s not true… but I think, for the majority of law enforcement agencies in the USA, it is. Let’s stop the cycle of outrage with sincere, honest community outreach, transparency and understanding.

Also see:

Now that you’re awake, Brussels, here are next steps

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A fat, middle-aged, politically-left-leaning woman from Kentucky – me –  is not surprised by the anti-European Union vote in the for-now-United Kingdom. I saw this coming. Why didn’t you?

The shock about the vote from “expert” economic policy advisors and political pundits on CNN and the BBC demonstrate shows just how profoundly out of touch they are with the thinking of so many everyday citizens, just like they were in 2005 about France and the Netherlands and how they felt about the EU. I predicted those 2005 results too, by the way. Back in 2005, I sat in Germany each evening after work, listening to all the experts on TV say over and over that there was no way French voters would reject the EU Constitution, and I thought, wow, you are all wrong and I can’t believe you don’t see what’s coming. And when the French rejected that Constitution, as I predicted, those same experts assured the world that the Dutch would approve it, by a wide margin. Again, I shook my head in disbelief at how out-of-touch they were. Three days later, Dutch voters rejected the constitution by 61.6% of voters.

I’m not the brightest bulb in the box, as we say back in my home state. But I listen. I hear. I heard the comments at parties and over lunches. I don’t speak French, or Dutch, or much German, yet I knew what a majority of people were thinking. Why didn’t you?

eu aid volunteersI was involved in creating the virtual volunteering strategy for the EU Aid Volunteers initiative as a consultant. I also was paid by the EU to research and write a paper, Internet-mediated Volunteering in the EU:  Its history, prevalence, and approaches and how it relates to employability and social inclusion, for the ICT4EMPL Future Work project undertaken by the Information Society Unit of the Institute for Prospective Technological Studies at the European Commission’s Joint Research Centre. Yes, I’ve benefitted from the EU. I’m pro EU – I think the common currency and common safety and trade regulations are a great idea. I think the common agreements about human rights are a great idea. While I think the EU needs a lot of reforms, while I think they’ve made a lot of missteps, I’m pro EU. But I also listen – and I hear the backlash.

My biggest problem with the EU is regarding communications: the EU has done a very poor job of communicating to everyday citizens about what’s happening, and why. It’s done a very poor job of making everyday citizens feel a part of the decisions that are being made about their lives. Whether the EU has or has not over-reached is someone else’s blog. I want to talk about just how the EU talks – and listens.

Here’s an example of an EU communications misstep. The flag requirement isn’t really the problem; the way it is communicated, and so easily spun by opponents, is a problem. Here’s another example of an EU misstep, regarding overturning a long-held Germany road rule. It’s these kinds of mistakes, over and over and over again, that have alienated people on the grassroots level. They feel left out. They feel marginalized. The “leave” votes are from people who feel very strongly that their language, their food, their values and even their history are under attack by the EU. I have heard these statements again and again from people in the UK that voted to leave the EU: “We are now in control of our own destiny” and “We’re tired of being talked down to.” You built this sentiment, EU. This is the result of your poor communications.

What now, Brussels? If you want the EU to survive:

  1. The EU must immediately employ the same citizen participatory decision-making in Europe that it demands of projects it funds in the developing world. You must discuss with citizens, not just officials. You must ask for feedback from them and show you have heard that feedback. You do a great job with social media. EU agencies and representatives are awesome on Twitter and Facebook. And that’s probably part of the reason people under 50 in the UK voted to stay in the EU. But, Brussels, you do a lousy job at traditional communications methods, and that’s part of the reason people 50 and over voted to leave. Traditional communications methods: lots interviews on TV, including on morning shows and other high-visibility talk shows. Interviews on the radio and local publications. Take your message directly to the citizenry, and get your feedback directly from them. Then show you are listening – talk about what you are hearing, even if you don’t like what you’re hearing. Say loudly when you have altered something because of the feedback of citizens.
  2. You must celebrate the culture and history of individual European countries. You must demonstrate that you honor individual languages and cultural practices and the different values and the different histories of different countries in the EU family. You are going to have to demonstrate that the word multi-cultural includes absolutely everyone – that’s how you get people to embrace that word, by showing that it includes everyone. You are going to have to have individual EU offices integrate that kind of diverse cultural celebration in all of their work. That doesn’t mean compromising on the standards of, say human rights. That doesn’t mean appeasing extreme right-wing groups. It does mean not freaking out that people want to say “I am French” or “I am Dutch” or “I am English” instead of “I am part of the EU.” I am a Kentuckian. I am a citizen of the USA. I am a citizen of the world. I am not a citizen of NAFTA. I’m no fan of David Cameron, but his comment that “It should be nation states wherever possible and Europe only where necessary” spoke to a lot of people’s hearts – not just right wing nationalists, but also many people who are proud of their heritage but don’t want to force it on anyone else. Ethnic, cultural and gender identifiers are each very personal, precious things, and people, even a left winger like me, are possessive of how they identify and want to be identified. That’s something to keep in mind if you work with… well, people. Nationalism doesn’t have to mean segmentation or segregation. It doesn’t have to mean walls. It can mean, “We’re having an Irish music festival and EVERYONE is welcomed!” It can mean there will be a French cheese festival in a small town in Germany and EVERYONE is welcomed to come try some and buy some (lawdy knows I did when I lived in that small town in Germany…).
  3. Talk about the people of Europe for whom life isn’t going well. Talk about what everyday Greek citizens went through – and are still going through – because of austerity. Show them sympathy. Show them compassion. Say why, ultimately, and clearly, their life will be better because of your economic reforms.
  4. Regularly talk about the benefits of EU membership for everyday people. Show it, in statistics and stories. Sell the ideal every day for ordinary citizens. Don’t just assume people know.

You can survive this, EU. But you are going to have to change how you communicate, quickly!!

Tech & communications jargon versus reality

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The Guardian, a media organization based in the UK, has a wonderful online program called the Global Professionals Network, “a space for NGOs, aid workers and development professionals to share knowledge and expertise”. They also have an occasional feature called “The Secret Aidworker,” a column written by anonymous aid workers, talking about the not-so-great parts of humanitarian work.

The most recent blog is an aid worker talking about the “dark side” of humanitarian / development communications. Like me, she trained as a journalist, and it affects both her approach and her ethics regarding public relations and marketing. I was so struck by these two paragraphs from her blog:

The international community is too focused on using gimmicks in outreach campaigns rather than considering who their audience is and what they want. I was recently asked to design an outreach campaign to educate the local community we work in about the work we do. So keeping in mind the low literacy rate of our audience and the limited access they have to online and print media, I designed a communications campaign accordingly. However, that was considered old and outdated.

For my organisation, the use of new technology such as apps and social media held priority over the local regional media, even though I explained much of these were inaccessible to the people we were trying to reach. Too often people think that if a country has access to the internet and mobile phones, every one has access. They don’t consider the cost of mobile data, the literacy rate, or if the locals would even use their devices the same way as in the US and Europe.

Oh, I SO hear this! Not just in humanitarian work, but in all communications work for nonprofits, governments and other mission-based organizations, anywhere. I hear from nonprofits wanting to explore using SnapChat that haven’t updated their web site in months.They want to host a hackathon to develop an app while their manager of volunteers is refused money for posters for a volunteer recruitment campaign. They want to know the best engagement analytics software to purchase while their online community is quiet for weeks, with no staff posting questions, no volunteers sharing information, etc. They want a crowdsourced fundraising campaign but haven’t sent thank you’s to donors this year. They want a viral online marketing campaign to promote something but balk at the idea of a staff person visiting area communities of faith and civic clubs to build personal relationships with local people, especially groups that represent minorities that are under-represented within the organization’s volunteer, client and donor base.

Anyone who knows me knows that I have long been a promoter and advocate of ICT4D. I wrote one of the first papers – back in 2001 – about handheld devices, what were then called PDAs (personal digital assistants), in health and human services, citizens’ reporting, advocacy, etc. I am a pioneer regarding virtual volunteering. I use, and advise on the use of, social media to promote a variety of information and network with others. I regularly post to TechSoup’s Public Computing, ICT4D, and Tech4Good community forum branch about apps4good – smart phone applications meant to educate people about maternal health, help women leave abusive relationships, connect people with emergency housing and more. So I certainly cannot be accused of being a Luddite. But with all that said, I also still see the value of, and know how to leverage, printed flyers, printed posters, paper newsletters, lawn signs, newspaper ads, radio ads, radio interviews, TV interviews, TV ads, onsite speaking engagements, display tables, display booths and other “old fashioned” ways of communicating.

This aid workers blog reminds me of the early days of the World Wide Web, when I would hear an executive director of a nonprofit or the director of a government program talk about how great the agency’s new web site was, but as they talked, I realized they’d never looked at it themselves, and weren’t really fully aware of what the Internet was.

wizardToo many senior staff are bedazzled by buzzwords and jargon they’ve heard from consultants, giving their employees orders to do something based only on what they think is “hip” now. I am just as frustrated by organizations that overly-focus on the latest social media fads for communications as I am by organizations that ignore all things Internet and smart phone-related.

What should you do if you face this in the work place? Use small words and lots of data with your senior staff, and stay tenacious. Remember that a list of potential expenses and budgets for time can make a case for you to do a comprehensive, realistic communications plan. And be explicit and detailed on how your communications efforts will be evaluated for effectiveness.

My other blogs that relate to this:

Addressing criticism, misinformation & hate speech online

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angryjayneEvery program, agency or individual will face criticism online. Every organization and person will have to address misinformation online as well. We have always lived in a world of criticism, hate speech and misinformation – with the Internet, that speech can be instantly widespread.

No matter how large or small your nonprofit, NGO or government program is, your communications staff needs to be ready to address criticism and misinformation – and worse – online. Here are five resources, some by me, that can help:

  • How to Handle Online Criticism / Conflict. Online criticism of a nonprofit organization, even by its own supporters, is inevitable. It may be about an organization’s new logo or new mission statement, the lack of parking, or that the volunteer orientation being too long. It may be substantial questions regarding an organization’s business practices and perceived lack of transparency. How a nonprofit organization handles online criticism speaks volumes about that organization, for weeks, months, and maybe even years to come. There’s no way to avoid it, but there are ways to address criticism that can help an organization to be perceived as even more trustworthy and worth supporting.
  • Recommendations for UN & UNDP in Ukraine to use Twitter, Facebook, Blogs and Other Social Media to Promote Reconciliation, Social Inclusion, & Peace-Building in Ukraine (PDF). This is a draft document I submitted to UNDP Ukraine just before I left Kyiv in October 2014, having completed my term there as a “Surge” Communications Advisor. This draft document offers considerations and recommendations for social media messaging that promotes reconciliation, social inclusion, and peace-building in Ukraine. It provides ideas for messaging related to promoting tolerance, respect and reconciliation in the country, and messaging to counter bigotry, prejudice, inequality, misperceptions and misconceptions about a particular group of people or different people among Ukrainians as a whole.
  • UNESCO’s Countering Online Hate Speech, a free publication from UNESCO (pdf), spends most of its time talking about what is and isn’t hate speech, but does have some good information about countering hate speech and misinformation, without censorship, in the chapter “Analysing Social Responses”, specifically the sections on Monitoring and discussing hate speech, Mobilizing civil society, Countering online hate speech through media and information literacy, Citizenship education and digital citizenship, Education as a tool against hate speech, Development of critical skills to counteract hate speech online, Educational goals of media and information literacy to respond to hate speech, and Assessing media and information literacy and education initiatives (pages 33-41, and 46-52).
  • I have also been gathering and sharing examples for a few years now of how folklore, rumors and urban myths interfere with development and aid/relief efforts, as well as recommendations on preventing or responding to such.
  • List of my blogs related to conflict, free speech, reconciliation, etc. – my blogs that talk about conflict, extremism, extremists, hate speech, words, offensive, offended, hating, haters, reconciliation, toleration, free speech, apologies and inclusion.
  • Feuds in the nonprofit/NGO/charity world

On a related note, You have an obligation to be truthful online.

Insecurity in the Humanitarian Cyberspace: A Call for Innovation

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ALNAP (Active Learning Network for Accountability and Performance in Humanitarian Action) has a fantastic blog posting, Insecurity in the Humanitarian Cyberspace: A Call for Innovation, by Kristin Bergtora Sandvik. An excerpt:

“Over the last two decades, innovations have fueled the creation of a humanitarian cyberspace. It is now time for the task of addressing the challenges posed by the humanitarian cyberspace to be prioritised on the humanitarian innovation agenda… The traditional notion that the ´virtual` world is a different social space than the ´real world` is by now obsolete, also in the humanitarian context… While the traditional threats to the humanitarian space persist, the humanitarian cyberspace broadens the scope of humanitarian action – which means that, instead of shrinking, the humanitarian space is actually poised to enter an expanding frontier. As illustrated by the increasing reliance on mobile cash transfers in food aid, the humanitarian cyberspace also offers new options for the constitution and distribution of relief. The notion that access to information and humanitarian data constitutes a form of relief in its own right illustrates how technology is reshaping the very definition of aid. The emergence of ‘digital humanitarians’ exemplifies a shift in the understanding of who is an aid provider and the possibilities for providing aid from a distance. At the same time, the humanitarian cyberspace has engendered a new set of threats, which impinge on the humanitarian space and which needs to be taken more seriously in the context of humanitarian innovation.”

Another excerpt:

“The use of social media by fieldworkers may undermine principles of neutrality and impartiality and endanger recipients of humanitarian aid as well as aid workers. The dilemma is well-known: In the humanitarian field, the free speech of aid workers must be balanced against the vulnerability of aid recipients and the particular dynamics of the emergency context. However, social media exacerbates the risk, also for humanitarians themselves…While the medical and social work professions (among others) are developing more robust, binding and enforceable industry standards with respect to social media, the humanitarian sector is lagging behind. Facebook, Twitter and Instagram are largely perceived as ‘private’ platforms, even when used actively during and for work. Additionally, the tension between security concerns and fundraising priorities seems to exacerbate the difficulty of developing strong and innovative approaches to responsible social media use.”

This entire blog is a MUST read for anyone working in international development, as well as any nonprofit, government or other mission-based organization. It is based on a roundtable at the 4th bi-annual IHSA World Conference on Humanitarian Studies and Sandvik’s recent article in the Third World Quarterly ‘The humanitarian cyberspace: shrinking space or an expanding frontier?’

The Active Learning Network for Accountability and Performance in Humanitarian Action (ALNAP) was established in 1997, as a mechanism to provide a forum on learning, accountability and performance issues for the humanitarian sector.

Citizens academy – intensive community engagement

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WA Co Oregon sheriff logoLast year, I wrote a blog in defense of police departments involving volunteers while also affirming that many police departments need drastic overhauls to be more transparent, better serve their communities and to cultivate trust with the communities they serve.

Since moving back to the USA in 2009, I’ve seen several notices from various police agencies offering a citizens academy. These aren’t mere open houses, where members of the public come in to meet a few officers, take a tour of a station, have some snacks and take a selfie with a uniformed officer. These academies take place over several weeks, with citizens receiving detailed presentations about individual programs within the department – tactical teams, narcotics investigation teams, crisis response teams, patrol, robotics, incarceration, arrests processing, etc. – and these presentations aren’t by interns or admin assistants but the officers running those programs and working on the front lines. Attendees ask questions, sometimes contentious questions (yeah, me, as usual), and officers are on-the-spot to respond.

I signed up for such a citizen’s academy by the Washington County, Oregon sheriff’s department. It’s 14 sessions, over more than two months – every Tuesday night, and also all day on three Saturdays. There are almost 30 people in the academy; by my estimation, about a third in my academy are young people wanting to be police officers, more than half are retired people interested in how the police work and who have lots of time on their hands, and the rest of us, probably just six or so people, are what I would characterize as people who want to learn more because of both or professional work and our personal politics: a mental health professional, an advocate for the mentally ill, an employee at a school, a counselor in training and… me! We’re more than halfway through the academy.

I’m taking the academy for two specific reasons: first, as a consultant and researcher regarding volunteer engagement and communications, I’m talking to organizations about community engagement. While these academies are not volunteer engagement, they are most certainly community engagement, and I wanted to see such a model up close, first hand, to see how it works and to think about ways the idea might be exported to other, non-law enforcement agencies and even overseas. I think this model of community engagement forces a level of transparency across an agency, something in which many programs are great need. It’s not something that could be instituted overnight – it would require a cultural change at most agencies to institute something like this. I also would like to see police departments in transitional countries in particular, with reputations for police corruption and abuses, instituting their own citizen academies, jail tours, job shadows and ridealongs, but I can’t advocate for that in my work overseas if I haven’t experienced it myself.

Secondly, I’m a human rights advocate, and when I look at what happened in Ferguson, Missouri in particular, I am outraged. And I think about, and sometimes see, police abuses worldwide – corruption in police departments, under the guise of fees, fines, and law enforcement (like forfeiture), happens in many places globally. Reflecting a theme I said in a blog earlier, I would love to see Black Lives Matter advocates and police reform advocates signing up for these citizen academies at police and sheriff’s departments across the USA, as well signing up for jail tours and job shadows and ride alongs with patrol officers – I think it could create more understanding and change for both the police and the community.

I am really enjoying this academy, but there are two things missing: first, there should have been a survey of participants at the very first session about their perceptions of both the sheriff’s department and police and jails in general. Then, at our last class, they should give us that survey again. It would be fascinating to see if perceptions are changed. Secondly, the problems with the sheriff’s department regarding its own officers and other staff, such as this, or this, or this, or this, or this, or this or this, or this – all happening in the last three years – have not been mentioned – just a comment about “We’ve taken a beating in the media.” We really should have heard from someone in charge of internal investigations and about efforts to create a culture of respect within the department for women, teens, immigrants, etc.

Presenters should also keep in mind that they are talking to a diverse group in terms of feelings about the police and government. For instance, a few people in the class have had incarcerated family members and others on the other side of the criminal justice system; jokes about people in the throes of a drug aren’t always appreciated by such. Presenters are certainly entitled to share their opinions – I really like knowing where they stand – but they might not want to assume the silence of some people in the room means agreement.

I’d also like to see a similar academy for officers and jail staff themselves, done by various nonprofit and government agencies that serve crime victims (and those frequently targeted by criminals), such as domestic violence shelters, mental health providers, rape counseling centers, nonprofits working with immigrants, etc., that serve those that have been arrested and incarcerated, such as nonprofits working with gang members, programs serving people with alcohol and drug abuse problems, etc., and those that are engaged in local human rights and racial justice issues  That would force a level of face-to-face detail and discussion and even debate that’s very much needed in many communities.

All that said – HUGE kudos to the Washington County, Oregon’s Sheriff’s Department for doing this academy. It’s very well done, it’s a model for other police departments looking to do something like this, I’ve really enjoyed it so far, I’m really looking forward to the rest of the presentations and experiences, and I highly recommend it.

In case you are wondering, yes, I did a ride along with a deputy. I went on a shift from 6 p.m. to 4 a.m. It was fascinating. I hope I wasn’t too annoying with my many, many questions.

Update April 10, 2016: The Oregonian today published a profile of the death in 2014 of an inmate in the Washington County jail.

Update August 10, 2016: The first known citizen’s police academy held in the USA was established in Orlando in 1985, according to a report from the Criminal Justice Institute. Last year, the International Association for Chiefs of Police listed such academies as an integral way to improve community relations. Establishing these courses was also named as an action item in the final report from the President’s Task Force on 21st Century Policing. The National Citizens Police Academy Association explains the importance of the courses on its website.

Also see this info and resources regarding police corruption in other countries:

Handbook on police accountability, oversight and integrity from United Nations Office on Drugs and Crime.

Policy Briefing Paper: Gender Sensitive Police Reform in Post Conflict Societies from United Nations Women.

Ukraine replaces entire police force to beat corruption

Corrupt Mexico Police Concentrated in 10 States

Bulgaria Launches Ambitious Plan to Curb Police Corruption

Nigeria Police Extortion: Buhari Warns Against Corruption In National Force