Author Archives: jcravens

About jcravens

Jayne Cravens is an internationally-recognized trainer, researcher and consultant. Her work is focused on communications, volunteer involvement, community engagement, and management for nonprofits, NGOs, and government initiatives. She is a pioneer regarding the research, promotion and practice of virtual volunteering, including virtual teams, microvolunteering and crowdsourcing, and she is a veteran manager of various local and international initiatives. Jayne became active online in 1993, and she created one of the first web sites focused on helping to build the capacity of nonprofits to use the Internet. She has been interviewed for and quoted in articles in The New York Times, The Wall Street Journal and the Associated Press, as well as for reports by CNN, Deutsche Well, the BBC, and various local radio stations, TV stations and blogs. Resources from her web site, coyotecommunications.com, are frequently cited in reports and articles by a variety of organizations, online and in-print. Women's empowerment and women's full access to employment and education options remains a cross-cutting theme in all of her work. Jayne received her BA in Journalism from Western Kentucky University and her Master's degree in Development Management from Open University in the U.K. A native of Kentucky, she has worked for the United Nations, lived in Germany and Afghanistan, and visited more than 30 countries, many of them by motorcycle. She is currently based near Portland, Oregon in the USA.

Hire me in 2013 – let me help make your organization even better!

Blunt headline, I know, but it gets the point across: I’m available as a trainer for your organization or conference, or for short-term consulting, for long-term consulting, and, for the perfect opportunity, full-time employment in 2013!

As a consultant, I specialize in training, advising, capacity-building services and strategy development for not-for-profit organizations (NPOs), non-governmental organizations (NGOs), civil society, grass roots organizations, and public sector agencies, including government offices and educational institutions (altogether, these organizations comprise the mission-based sector).

Capacity-building is always central to any training or consulting work I do. Capacity-building means giving people the skills, information and other resources to most effectively and efficiently address the organization’s mission, and to help the organization be attractive to new and continuing support from donors, volunteers, community leaders and the general public. My training and consulting goal is to build the capacities of employees, consultants and volunteers to successfully engage in communications and community involvement efforts long after I have moved on.

My consulting services are detailed here. I can deliver both onsite and online services. Also, I love to travel (especially internationally!).

In 2013, I would love to create or co-create an entire course as a part-time or full-time instructor at a college university within any program training nonprofit managers, social workers, MBA students, aid and humanitarian workers, etc. I am most interested, and, I think, most qualified, to teach courses relating to:

  • public relations (basic public relations functions, outreach to particular audiences, crisis communications, how to address misinformation / misunderstandings, how to deal with public criticism, etc.)
  • strategic communications (systematic planning and utilization of a variety of information flows, internal and external to an organization or program, to deliver a message and build credibility or a brand)
  • cross-platform media and electronic media (using traditional print, synchronous and asynchronous online / digital communications, and emerging digital technologies effectively, and integrating the use of all information flows)
  • public speaking
  • community engagement (involving community members as volunteers, from program supporters to advisers, and creating ways for the community to see the work of an organization firsthand)

Would I consider giving up the consulting life and working just one job, either as a full-time consultant for a year or a full-time, regular employee? Yes! In that regard, I am looking for opportunities to:

  • manage/direct a program at a nonprofit, university or government agency.

or

  • direct the marketing, public relations or other communications activities for a major project or program at a nonprofit, university or government agency – a corporation that matches my professional values.

I have a profile at LinkedIn, as well as details on my own web site about my professional activities. I’m also happy to share my CV with you; email me with your request. If you have any specific questions about my profile, feel free to contact me as well. References available upon request as well!

Looking forward to hearing from you! Questions welcomed!

volunteering in the digital age – cool, but not new

The timeless act of volunteering in the service of others has taken on new dimensions in today’s digital age. Anyone with an Internet connection or a mobile phone can make a difference.
– United Nations Secretary-General Ban Ki-moon
5 December 2012, International Volunteer Day for Economic and Social Development Day

“New” is, of course, relative…

In 2001, I wrote about how people were using handheld technologies in community service, environmental and activist work, citing examples that went back to the 1990s (when we called them “PDAs” instead of “smart”). And, of course, the practice of virtual volunteering is more than 30 years old – as old as the Internet, and starting long before there was a World Wide Web (in fact, Tim Berners-Lee said in an October 2001 event with UN Volunteers that online volunteers played an essential role in his development of the Web).

But I’m glad, nonetheless, to see the head of the UN acknowledging virtual volunteering. His predecessor, Kofi Annan, certainly knew it was a force to be acknowledged and supported. Hope that recognition and promotion of volunteering, online or off, onsite or remotely, continues!

Volunteering in the digital age – it’s not new, but it’s most definitely cool, and worth continuing to talk about.

Also see:

Myths About Online Volunteering (Virtual Volunteering)

Micro-Volunteering and Crowd-Sourcing: Not-So-New Trends in Virtual Volunteering/Online Volunteering

Make All Volunteering as Accessible as Possible

Recognizing Online Volunteers & Using the Internet to Honor ALL Volunteers

 

mobile apps in nonprofit program & management work

Whenever I read about mobile apps (software applications to be used on smartphones or tablets) for nonprofits, the articles are almost always be about fundraising – about how to allow people to easily donate to an organization.

What I’m hungry for is information on how nonprofits are already using mobile apps in their program or management work.

I’ve blogged about this quest before, just last month, and posted about it on the TechSoup community forum, and the silence has been deafening. The impression I get is that there are far more ideas about how apps might help nonprofits, beyond allowing people to make donations from their smart phone, than there are actual app uses.

If you have information on employees, consultants or volunteers using mobile apps as a part of their work for nonprofits, NGOs, libraries, government agencies, or any mission-based organizations, pick your place to share your story over on the TechSoup community:

Also see this

The quest continues!

Nonprofits still struggling

An interesting note, per my last blog about my most popular blogs in 2012: even those weren’t as popular as an entry from December 2011: Survival Strategies for Nonprofits. Visitor numbers for that blog just keep getting higher and higher.

It doesn’t take much to know why: nonprofits, non-governmental organizations (NGOs) and other mission-based organizations are struggling. The recession is ending for much of the economy, but I think it will take another five years before nonprofits get to focus on expanding and experimenting again – not just surviving.

Also see:

Survival Strategies for Nonprofits , a guide for nonprofits facing critical budget shortfalls.

Striking a chord in 2012

My most popular blogs in 2012, based on visitor numbers, were all focused the points of view of volunteers:

  • I’m a Frustrated Volunteer, my confession at just how many of my blogs from the points of view of people that were trying to volunteer and weren’t able to were actually about my own attempts to volunteer since moving back to the USA in 2009. Got a lot of comments as well.
  • A missed opportunity with volunteers, which included this quote from a colleague (not me this time!!) about her volunteering experience at an un-named organization: “No one ever asked me for my name. They didn’t have a sign in sheet. They didn’t capture any of my information. And I have no idea what all this work that I did means to them.”
  • I’m a volunteer & you should just be GRATEFUL I’m here!, which quoted entitlement volunteers, those folks who think organizations should take ANY volunteer and whatever that volunteer offers, and simply be grateful for what they get, should not have standards, quality control or performance measurements when it comes to volunteers, and that to demand quality from volunteers is insulting.

I expected some defensive comments on these blogs, about how over-worked managers of volunteers are, about how they can’t be expected to respond somehow to every person that wants to volunteer or to ask volunteers about their experience, etc. That’s what usually happens when I try to talk about these subjects on online discussion groups for managers of volunteers. That didn’t happen (progress!), but the visitor numbers show that these blogs really did strike a chord!

Being a volunteer – or trying to volunteer – and talking to others volunteering or trying to volunteer, has taught me more about the essentials of volunteer engagement than any book, article or workshop!

I’m quite surprised that the blogs regarding the results of the volunteer management software survey that Rob Jackson (robjacksonconsulting.com) and I did this year didn’t get much more attention than they did – I fully expected the blogs about this survey to be the most popular of the year, but they weren’t! The purpose of the survey was to gather some basic data that might help organizations that involve volunteers to make better-informed decisions when choosing software, and to help software designers to understand the needs of those organizations. We also wanted to get a sense of what organizations were thinking about volunteer management software. I think we more than met those expectations! In addition to the main blog announcing the results in July 2012, there was also a blog about What’s so fabulous about software tools for volunteer management?, a blog about just how much managers of volunteers love spreadsheets, and a blog about What do volunteers do? The answer may surprise you, as reported by survey respondents, that turned out to be much more wide ranging than many volunteer management consultants and books would have you believe. In short, our survey provided a lot of in-depth information about not just software, but volunteer engagement in general.

In case you missed a blog this year: I’m retweeting two or three of my blogs a few times a week between now and the end of the year (follow jcravens42 for more!), and I’ve created this index of all my my blogs (indexed by date).

2012 isn’t over – I’ll be writing a few more entries in the waning days of the year. Stay tuned!

 

Volunteer Engagement the Roller Derby Way

logoSunday, I did an intensive, advanced training (as opposed to an introductory/basic training) for representatives from the roller derby leagues in Portland (the Rose City Rollers) and Seattle (Rat City Rollers) regarding volunteer management. These leagues involve several hundred volunteers – and have done so, quite effectively, for a few years now. Volunteers don’t just help at games; women’s roller derby has a particular focus on empowering women and girls, and most meets include fundraising components for a charity, which means volunteers are engaged in a huge range of activities.

But the rapid growth of these leagues – which shows no signs of abating – means that they don’t always have the procedures and policies in place to handle volunteer management challenges as they arise, or even how to identify issues long before they become bigger problems for the organizations. I hope that my training helped them to be able to access the resources they need to deal with specialized volunteer recruitment, board recruitment, volunteer conflict, keeping volunteers motivated, tracking volunteer information and contributions, and anticipate and address issues regarding volunteer engagement long before such becomes a program killer.

But with a staff made up of paid employees and volunteers, most of whom have NO training in working with volunteers, these leagues have done a remarkable job of engaging volunteers already.

What are people at these roller derby organizations doing that many traditional organizations that involve volunteers are not?

  • They have organizational-wide commitments to volunteers being satisfied with their experiences. Supporting and honoring volunteers is EVERYONE’S job. It never dawned on them that this should be just one person’s job at an organization, or that an employee could refuse to work with volunteers.
  • All staff work with volunteers. ALL STAFF. That means all staff — every paid person and all volunteers — create assignments for volunteers and/or work with volunteers. That means, even though there were just two organizations represented at this training, I wasn’t speaking to just two people: the designated volunteer coordinators. Instead, I was also talking to paid staff, volunteer staff, players, event volunteers, committee chairs, skating officials and on and on.
  • It never dawned on them to value volunteers purely by an hourly monetary amount, and some of them were actually offended by the idea. They acknowledge that it’s sometimes necessary for a grant application, but otherwise, they have much better reasons for saying they involve volunteers, and why volunteers are necessary to the organization.
  • They use every Internet tool and software tool they can find to work with and support volunteers – the value of such is obvious to them, with no need for a virtual volunteering workshop to convince them (as is with most traditional organizations).
  • Volunteers go to the same meetings as employees, and take leadership roles in coordinating events, reaching out to sponsors, selling merchandise, and representing the organization. You can’t tell who is or isn’t a volunteer just by a person’s title!
  • They didn’t blink over the phrase, “If a task can be done by a human, it can be done by a volunteer.” When I use that statement in a training for traditional organizations, there is often an uproar (which is why I use it – how I love stirring things up!). The Roller Derby reps reaction: “yes, and?”
  • They don’t look for ways to thank volunteers with regards to mugs and pins, or posters that say things like, “Volunteers are our angels!” They know what their volunteers want: real, sincere appreciation that permeates the organization, that doesn’t happen just on a volunteer appreciation luncheon that, at many other organizations, the board nor the Executive Director would even bother attending.
  • While they want to be great at handling conflict among staff, including volunteers, they completely accept that conflict and criticisms happen and have no fear of such (most orgs I work with want to know how to prevent all conflict and criticism).
  • They embrace the idea of most volunteers joining up because they want to have fun. They don’t think that’s a bad idea for volunteering.
  • They have an organization that welcomes people of all ages and all walks of life, and these organizations could probably lead their own workshop on how to creating a welcoming environment for teen volunteers, LGBT volunteers, low-income volunteers, homeless volunteers, volunteers with disabilities and various other groups that are under-represented at so many other organizations. It’s a workshop I would LOVE to attend!
  • Not once did I ever hear, “Oh, we’re not allowed to do that.” I hear that at least twice during presentations to other organizations. Not that these organizations don’t know and follow rules, like how to screen and supervise volunteers that will work with teens – but when it comes to ideas about new ways to work with volunteers, they never come from a place of fear.
  • They laughed heartily at my story of a certain online discussion group for volunteer managers in the USA that shall remain nameless having constant discussions about where to find examples of forms and policies (“Don’t they know how to use Google?”) or how to ban volunteers that have tattoos (I can’t repeat what was said re: this).

I got this gig because I did a presentation earlier this year for the Northwest Oregon Volunteer Administrators Association (NOVAA) on trends in volunteer engagement. NOVAA serves the greater Portland metropolitan area, including Vancouver, Washington. Afterwards, a woman came up, handed me a card, lauded me for my presentation and said, “You are soooo roller derby.”

As I learned from attending two match nights, roller derby players leave everything on the track during a game, and I left everything in that conference room for this training on Sunday; I have never been more exhausted after a training, so determined was I to win these folks over and point them to the resources they need to be even more successful at engaging with volunteers. And one of my favorite comments afterwards was this:

“Srsly, this was awesome. I have a very low tolerance for BS facilitated meetings about hypothetical nonsense. This was none of that.”

Almost made me want to cry… a high compliment, indeed.

If you are putting together a volunteer management conference, listen up: I’m happy to train, and I really hope you will invite me to do so. But invite someone from a roller derby league too – I recommend the Portland league in particular, of course. Because it’s long overdue for these conferences to get a shake up. And I think roller derby may be just the org to do it!

I have seen the future of volunteer engagement and IT’S ROLLER DERBY.

Here’s a photo on Facebook that sums up just what an amazing experience matches can be, btw.

March 20 – 22, 2013 Australasian Retreat for Advanced Volunteer Management

Bookings for the 2013 Australasian Retreat for Advanced Volunteer Management are now open. The Retreat will be held in Sydney from March 20 – 22 at the Novotel Brighton Beach in Sydney.

Sue Jones from the UK will be the guest international faculty member, and Tony Goodrow from Canada will be a special guest presenter. Here is a draft program and info on how to make a booking.

 

This is a big deal! Sadly, we don’t really have anything like this in North America. This is an intensive series of workshops that is on advanced topics related to volunteer management. Instead of basic topics like how to recruit volunteers, how to use social media to recruit volunteers, risk management in general, how to thank volunteers, etc., it will focus on much more detailed, higher-level topics. For instance, when I had the honor of being the guest international faculty member in 2010, we focused on:

  • how to recruit a diversity of volunteers, reaching out to teens, 20-somethings, and various ethnicities – and how to address opposition to such strategies
  • integrating the Internet into all aspects of volunteer engagement and support
  • selling volunteer engagement internally, to get more staff involving volunteers and to show the value of volunteers to senior management – maybe even to get a raise for the manager of volunteers!

If you are in Australia, New Zealand, or even Indonesia, Malaysia, the Philippines, Thailand, Vietnam, and other “nearby” parts of Asia, this conference is worth trying to attend – though note that space IS limited – you have to apply to attend, and not every application is accepted!

Here are photos from when I attended this really outstanding event in 2010. Would LOVE to have such here in the USA!

2010 Retreat Staff

And if you are interested in booking me as a trainer or consultant, here’s info about my services.

A volunteerism blog, not a political one

During this election season in the USA, there has been a lot of talk about the role volunteers played in the work of various campaigns, including the presidential campaign. But most of it has focused on the “free labor” aspect. Yet, as we all know (right?!), volunteers are NOT free.

 

The reason volunteers were effective in various campaigns this time around – and, well, always – isn’t because they were unpaid labor. Rather, it was because volunteers were the best people for certain tasks, and could do certain tasks far better than paid staff.

 

I got a lot of phone calls related to the election for the last three months. I realized after several of them that, when the person said, “I’m calling from the such-and-such campaign…”, I almost always interrupted them at some point, even if they were calling from a cause or campaign I supported, to say, “Hi, I’m sorry to interrupt, but I have absolutely no money to donate to the campaign whatsoever.” But when the person said, “I’m a volunteer, and I’m helping with the such-and-such campaign…” I let them finish their spiel and answered all of their questions (but still couldn’t give money).

 

I thought about why I was doing that, why I was being so much kinder to the volunteers, and the answer was, for me: the people that are volunteers are supporters of such-and-such campaign, no question. A lot of people will do anything for a paycheck and, therefore, I wonder if the motivation for the political call from someone who is being paid isn’t actually all about the commission they are trying to make for every person that donates. With a volunteer, I know, absolutely, that that person is volunteering from a passion for that candidate. And I want to be a part of that.

I ended up volunteering for a campaign because one of those callers said, up front, that he was a volunteer and he was NOT calling for money – rather, he was calling to see if I would be voting, if I would be supporting a certain presidential candidate, and if I wanted to volunteer. And I said yes. And there was something so warm and energizing about sitting in another volunteer’s house, with lots of other volunteers, calling potential voters on my cell phone, rather than being paid to sit in a corporate-esque phone bank making calls – do you think people could hear that in my voice? I do.

 

That is not to say people that are paid to work on campaigns don’t have passion. I have been paid to do public relations and marketing, and I’m quite passionate about the causes I’ve been paid to promote – I’m not sure I could do the same for something I don’t really feel personally supportive of. I used to cringe when I worked at the UN Volunteers program and people would try to say that UN Volunteers had more passion than UNDP workers in the field – having worked in the field, I could never tell the different in what contract someone had just based on the passion they exhibited, or didn’t in the field.

 

But the fact remains that, often, the public responds more positively to someone that says, “I’m a volunteer” than they do to a person that says, “I’m an employee.” And exactly the opposite is true as well in certain situations – some people will refuse to work with “just a volunteer”, even if that person has more qualifications and expertise than a paid employee of the same organization.

It goes back to what I’ve said again and again: for some tasks, volunteers are the best people for the job, and for some tasks, employees or paid consultants are the best people for the job, and it does NOT have to do with saving money!

Also see:

Writing a mission statement for your organization or program.

Going all-volunteer in dire economic times: use with caution

The Value of Volunteers (and how to talk about such)

What mobile apps do you promote to clients, volunteers, supporters, staff?

The Center’s Internet & American Life Project tweeted out a link to a list of health-related mobile apps people have on their phones
(http://pewrsr.ch/UnJyt5).

 

It prompts me to ask this question: what mobile apps does your nonprofit, NGO, library, school or other mission-based organization encourage clients, volunteers, supporters, and/or staff to use? Or just simply recommend – and do you recommend it as a part of the goals of your mission or as a way to improve productivity/better communication with volunteers and staff?

 

For instance,

  • A nonprofit that promotes healthy habits/change of lifestyle to improve health might encourage use of the apps from the Pew list to its clients.
  • A nonprofit promoting alternatives to car travel might encourage the use of apps related to bus schedules or bike routes.
  • A homeless shelter might encourage use of apps related to bus schedules or health as well (a lot of people in the USA living on the streets have feature phones – such a phone from Tracfone costs just $20)
  • An agricultural-related initiative, such as a community garden or grow-your-own food program, promoting weather-related apps that might be particularly helpful to its constituents
  • A nonprofit live theatre might use or promote the use of the kinds of apps listed here:
    http://www.dialaphone.co.uk/blog/2010/11/06/top-10-theatre-mobile-apps/

What mobile apps might an organization with hundreds or thousands of volunteers, an organization that works with wildlife, an initiative promoting positive activities for girls, an animal shelter, a library, or any other nonprofit, NGO, library, school or government initiative want to promote to volunteers, staff, clients, or supporters?

 

You can answer here, but I’d really love it if you would answer over on TechSoup, where I originally asked this question:
http://forums.techsoup.org/cs/community/f/13/p/36558/124520.aspx

Adventure tourism as a tool for economic & community development

I’m passionate about travel – not just as something for myself, positive effects of tourism on economies and travelers (especially women) alike. The positive effects of tourism, or tourism for development, is something that has been of interest to me for several years, and something I continually research on my own, when I can find the time to do so.

Personally, I’m most fond of adventure travel: going to a location that offers basic accommodations (camping, hostels, in-home stays), food and cultural events unique to that area, and some activity or location that can best be enjoyed by hiking, kayaking, white-water rafting, bicycling, touring by motorcycle or horseback, etc.

The 2012 Adventure Travel World Summit was held in Switzerland in October (2013’s will be in Namibia). I would so love to go to one of these! (alas, no funds). When leaders of the World Tourism Organization (UNWTO), WWF International and Google addressed more than 600 tourism industry professionals during this year’s summit, a common refrain emerged: adventure travel as an economic driver, as a force of sustainable development and one that delivers to travelers transformative experiences in nature, culture and active travel. More about the summit here.

UNWTO and the Adventure Travel Trade Association, a global organization dedicated to responsibly growing the adventure travel market, have even announced a new partnership concerning global sustainable tourism development.

As both an adventure traveler and someone with experience in UN and other development initiatives, I would so love to be involved in this partnership somehow. Perhaps this blog might get someone’s attention?

Also see these resources I’ve developed that relate to tourism development:

Also see these organizations and individuals that tweet regarding tourism for good / for economic development.