Author Archives: jcravens

About jcravens

Jayne Cravens is an internationally-recognized trainer, researcher and consultant. Her work is focused on communications, volunteer involvement, community engagement, and management for nonprofits, NGOs, and government initiatives. She is a pioneer regarding the research, promotion and practice of virtual volunteering, including virtual teams, microvolunteering and crowdsourcing, and she is a veteran manager of various local and international initiatives. Jayne became active online in 1993, and she created one of the first web sites focused on helping to build the capacity of nonprofits to use the Internet. She has been interviewed for and quoted in articles in The New York Times, The Wall Street Journal and the Associated Press, as well as for reports by CNN, Deutsche Well, the BBC, and various local radio stations, TV stations and blogs. Resources from her web site, coyotecommunications.com, are frequently cited in reports and articles by a variety of organizations, online and in-print. Women's empowerment and women's full access to employment and education options remains a cross-cutting theme in all of her work. Jayne received her BA in Journalism from Western Kentucky University and her Master's degree in Development Management from Open University in the U.K. A native of Kentucky, she has worked for the United Nations, lived in Germany and Afghanistan, and visited more than 30 countries, many of them by motorcycle. She is currently based near Portland, Oregon in the USA.

Sexual harassment of humanitarian workers

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I’m on a Facebook group for humanitarian workers that work in countries other than their own. It’s an invitation-only group, so I’m not going to say the name.

Over the last few weeks, women have posted about experiencing sexual harassment from co-workers and, in one case, a representative of a donor agency, and some have asked how to deal with it.

After sharing some information about her latest experience, one woman asked for specific advice:

What implication will it have to report, how will my colleagues see me after I report, my reputation is in-line, what implication will it bring to my career in this field.

The reality is that NO ONE can answer her questions, because there is no way to know unless someone else has reported before at that specific organization, with exactly the same staff, and can share what happened in their case. Every organization is different. No matter what their policies regarding sexual harassment, it is possible her colleagues will support her and it is possible they won’t. It is possible it will affect her career negatively if she reports and it is possible it won’t.

Of course, there are responses like this to accounts of sexual harassment:

I’m a man and I’m telling you to stand up for such a$$holes.

I’m not sure why men don’t understand that there are consequences for “standing up”: she could be fired for something seemingly unrelated to the harassment, her job could suddenly be eliminated, she could stop being invited to meetings and stop receiving important internal memos, isolating her to the point of being forced to quit, supervisors could share that she’s a “problem” and she could find herself without references and without a job.

Here are responses from women on the Facebook group about how they handled sexual harassment by co-workers or representatives from partner organizations or donor organizations, or what their own fears have been about reporting such:

My experience is that if you stand for yourself, you are labeled as a prude and not funny and/or the person that is so deeply offended that no future communication seems possible.

The only thing that ever worked for me was to find a male “ally” that would intervene in such a situation. Sad but true.

I had a similar situation (inappropriate comments) inside my own organisation: he was the boss of my boss. I never confronted him directly but I told my boss and my colleagues, and they never left me alone with him again.

Sometimes, responding angrily, in the moment, pisses off predators even more and they retaliate by being even more disgusting or threatening.

The problem here is the impact our decision has on our organizations or our future careers. And while most often men accused/investigated for such things are just free to go, with no consequences, women’s career or their organizations’ future is at stake. And that’s unfair. I should not be forced to chose between my dignity, my beneficiaries/colleagues and justice. I should not have to risk more than him. But it is true. And tbh, if you ask me if I chose to speak up and risk that my organization will not be able to support people in need and my colleagues will lose their jobs or my dignity, I will just shut up and smile, both while feeling extremely helpless and frustrated. Fair? Not. Probable? Very.

This is the reality of so many professional women, not just those working in humanitarian assignments abroad: it’s the reality for journalists, for professors, for doctors, for nurses, for women working in manufacturing or food service or retail.

When I was in this position myself – being harassed by a male co-worker – I reported it to the UN HR field office where I worked – and was told by the UN HR representative, “Working in the field is really difficult, and if you aren’t up for these challenges, perhaps you should leave when your contract ends, if not before.” I was stunned. I wasn’t ready to give up the job – and I felt like I would also be giving up my entire career. So, instead, I went to the local staff HR counterpart, someone who was from the country where I was working. I told him what was happening, and told him to never, ever put me in the same car with the perpetrator on field visits – to put no women in his car at all. We had a long, honest talk about it and he had my back – he made sure this guy never got opportunities to be alone with any female staff in cars. I talked to all other women in the office and we agreed to watch out for each other, to never leave anyone alone with this person. I will always be angry that that UN HR person wouldn’t support me – but I also know my career would have been completely derailed if I had officially reported the incident, and I wasn’t ready to lose my career.

This is my advice for a woman experiencing sexual harassment on the job in humanitarian work, and I hope it’s helpful to other women in other professions as well. It’s what I wish I had done:

Remember that your safety and health are most important and you need to do what is best for you.

Email the details of exactly what happened – exactly what was said, where and when – regarding the instances of sexual harassment to a trusted colleague. That doesn’t have to be a colleague at the same organization, but it does need to be someone you trust NOT to forward the email unless and if you ask them to, and will keep the email indefinitely. This will give you a written record of what happened and proof that you told someone close the actual date of what happened. In your account, focus on what was said and done. Don’t just say, “He said sexual things that made me uncomfortable” but, rather, EXACTLY what the person said. Don’t say “He touched me sexually” but, rather, “He put his hand on…” Keep a copy of this email or emails on a computer of your own as well. If you choose not to report now, but to do so later, this email/these emails will be crucial.

Think about ways to keep yourself safe while you are waiting to decide whether or not to report. For instance, do not meet alone with the perpetrator: always take someone with you. Refuse to be in a car alone with the person. If the person comes to your office, insist that the door stay open. If you think it would be helpful, tell trusted co-workers to help you in never meeting along with the person, never being next to the person in a car, etc. Don’t be surprised if, in talking with other women, you find that they have similar stories of being harassed.

I suggest you go to the person that you are supposed to report to at your organization regarding sexual harassment. This is probably someone in human resources. You may want to ask a trusted co-worker to go with you and sit quietly while you speak, to be a witness to what happens. At this meeting, tell exactly what happened, without saying the name of the perpetrator’s name but with as many details as possible. Say that you are not going to say the name of the person at this point, and say why:

I am worried about giving you further information because I worry about my career and how I will be treated if I fully disclose. I would like to know what exactly will happen when I give you the name of this person. How will you investigate? How will this be documented? What other staff members and office will know about the investigation? I am not asking if the person will be fired or reprimanded – I am asking only for how these kinds of cases proceed by office policy, so I can know whether or not I should give further details. 

If you feel comfortable proceeding based on the answers you get, proceed with full reporting and give the perpetrator’s name. If you don’t feel comfortable, say, “I don’t feel comfortable saying more because I’m not getting clear answers” or “I am going to take 24 hours to consider your answers.” No matter what happens at the meeting, you need to write an email of followup with the person you met with, copying the person who was there as a witness, saying, “Thank you for meeting with me on such-and-such date. In our meeting, we agreed that…” and then recount exactly what was said in that meeting, exactly what the answers were to the questions you asked, so that the person cannot later try to say that he or she did or didn’t say something.

Also, rehearse comments to make if the harassment happens again. You want to be able to say these clearly, with a somewhat raised voice so that anyone nearby can hear you, and rehearsing these statements can help you later, in the moment:

“What did you just say to me? Please repeat what you just said to me.”

“I don’t think this is an appropriate comment/conversation and I don’t want to hear it again.”

“That comment makes me uncomfortable and you are not to talk to me that way again.”

Then leave the space immediately, if possible. If you are next to the person in a room, move. If the person walks into a room with you and closes the door, walk over and open it, with no explanation, until someone else enters the room. If you are in a car and the security situation allows it, ask the driver to stop the car, insist if necessary, then exchange seats with a man in the vehicle: “I am going to have to exchange seats with you immediately. Thank you.”

And continue to document any inappropriate behavior or references to such.

Also see:

what aid workers can learn in their home countries to use abroad (& vice versa)

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In Afghanistan, I sat in on community meetings and presentations in small towns, where local people, men and women, talked about the community’s most pressing needs and debated how to address them. There were arguments, rivalries, compromise, passion and lots and lots of discussion. Not everyone liked each other, sometimes for personal reasons, sometimes because they had different political agendas. It took forever to make decisions or get things done.

In the small town where I live in Oregon, I sit in on city council meetings, work sessions and forums, where local people, men and women talk about the community’s most pressing needs and debate how to address them. There are arguments, rivalries, compromise, passion and lots and lots of discussion. Not everyone likes each other, sometimes for personal reasons, sometimes because they have different political agendas. It takes forever to make decisions or get things done.

If you have worked overseas with the United Nations, USAID, DFID or any international aid and humanitarian agency, and you are now in your home country, I challenge you to get involved, or at least observe, locally an activity with which you were involved in a developing country. You will find that so many of the complexities, challenges and ignorance you think are typical of a developing country are, in fact, the same as your own home. And, quite frankly, many aid workers are in need of that humbling experience.

And if you want to work internationally in aid and development, I challenge you to get involved locally in efforts that are similar to what you want to do abroad. That could be an agency helping people with HIV/AIDS (and educating the community about such), a nonprofit that helps small family-run farms, a Planned Parenthood clinic, a job-training program, educating people about voting through a chapter of the League of Women Voters and on and on. I’ve written about this before: I’ve said it before, but it’s worth saying again.

Since moving back to the USA in 2009, I still sometimes deploy abroad for brief stints, but in between, one of the ways I keep my skills sharp is by taking my own aforementioned advice, volunteering with a local nonprofits doing similar work to what I’ve done in other countries, serving on a local government’s citizens commission (the one I serve on addresses public safety concerns), and attending city council meetings and work sessions whenever my schedule allows. And if I squint, I often feel like I’m back in Afghanistan. Or Ukraine. Or Egypt. Or Hungary. Or UNV headquarters in Germany.

Also see:

Updated: How Misinformation Can Derail Aid & Relief Efforts

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There are lots of obstacles that can stand in the way of human, community and institutional development, aid and relief efforts, or government health initiatives, or even elections. But there is one obstacle that, until recently, rarely got discussed: widespread misunderstanding and myth-spreading.

Folklore, rumors (or rumours) and urban myths / urban legends, as well as organized misinformation campaigns and “fake news”, often interfere with relief and development activities, and government initiatives, including public health initiatives — even bringing such to a grinding halt. They also create ongoing misunderstandings among communities and cultures, prevent people from seeking help, encourage people to engage in unhealthy and even dangerous practices, cultivate mistrust of people and institutions, have even lead to mobs of people attacking someone or others for no reason other than something they heard from a friend of a friend of a friend, motivated legislators to introduce laws to address something that doesn’t exist, and influenced elections. And with the advent of social media like Twitter and Facebook, as well as just text messaging among cell phones, spreading misinformation is easier than ever.

Since 2004, I have been gathering and sharing both examples of this phenomenon, and compiling recommendations on preventing folklore, rumors and urban myths from interfering with development and aid/relief efforts and government initiatives. I do this research and entirely on my own, as a volunteer, with no funding from anyone. I update the information as my free time allows – and time has allowed such.

Once upon a time, I had wanted it to be the topic of my Master’s Degree thesis, but back in 2004, I couldn’t get an agency to go on record to tell their story. The few representatives of organizations that I talked to didn’t want to give any attention to the misinformation campaigns that were targeting them. With the advent of social media and the proliferation of misinformation, government agencies and nonprofits are scrambling to address rumors before they get out of hand – and before people are killed as a result. For instance, in 2017, in India, in the southern state of Telangana, videos were circulated among villagers that had been staged or edited in a particular way and claimed to show children being abducted by a criminal gang were circulated in more than 400 villages in the southern Indian state of Telangana via WhatsApp and an Indian messaging service called ShareChat. These videos claimed that the children were being abducted in order to harvest their organs. The claims in these videos were completely false. But because so many people believed what they saw in these videos, people stopped going out of night, several completely innocent people were attacked by mobs who accused them of being organ thieves, and at least 25 people were murdered – lynched – falsely accused of being a part of the gang. Here’s more about the consequences of such misinformation campaigns and how the situation in India was addressed.

Also see:

Scammers target those that care about soldiers, world affairs

Aid workers need to help local staff avoid scams 

You have an obligation to be truthful online

My voluntourism-related & ethics-related blogs (and how I define scam)

Knowbility’s AccessU 2019: Call for Papers

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Knowbility’s John Slatin AccessU 2019: Call for Papers

Proposal submission deadline: Friday, January 24, 2019 at 11:59pm CST

Passionate about accessibility and inclusion?

Think you have a thing or two to share about accessibility?

Accidentally used the phrase “cool as an #a11y cat” in a sentence once?

Knowbility wants to hear from you!

Please complete this online form if:

– You are available to be in Austin, Texas, USA May 15-17, 2019 for AccessU
– You are a skilled practitioner in the field of web and app accessibility
– You are a great teacher
– You want to share practical skills that make the web and other online tools better for everyone
– You find it incredibly difficult to say no to fun

AccessU is the time of year where some of the most amazing instructors in this field get to roll up their sleeves, let their hair loose (here’s lookin’ at you, Denis Boudreau), and dive in as they share their expertise in a hands-on, practical training environment. In addition to valuable networking opportunities and free breakfasts/lunches each day, AccessU instructors receive a complimentary conference badge for Knowbility’s 2.5 day conference from Wednesday, May 15 to Friday, May 17, 2019.

Proposal notifications will be sent by email for each submission no later than February 10, 2019 at 11:59pm CST.

Just want to attend AccessU and soak up the knowledge? Get 2019 tickets at 2018 prices. Sale ends on December 31, 2018, or once the limited seats are gone (only 50 of each ticket type!). Ticket information and pricing at the AccessU web site.

If you have any questions, please email accessu@knowbility.org or call (512) 527-3138.

Also see:

Pioneering in “hacks for good”: Knowbility

Lessons for online outreach to nonprofits, NGOs & charities

Something New & Innovative? How about something that WORKS?

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So often – TOO OFTEN – I hear nonprofits, government initiatives, NGOs, charities and other mission-based programs complaining that they aren’t getting good attendance at their events or program activities, or aren’t getting any press coverage, or don’t have enough volunteers, and so they are looking for something innovative and new in marketing.

But is something innovative and new really what they need?

In my junior year at Western Kentucky University, a million years ago, one of my professors proposed an idea to me: for one of my senior year classes, to fulfill my minor in theater, I could be in charge of marketing the Fall Children’s Theatre series, a then-annual event where three to four student-directed productions were presented, all focused on children audiences. I would get credit for a full senior-level class for such. I had also been working at the local arts center as a marketing intern outside of classes and had a wonderful mentor there who had taught me a lot about getting press coverage – combining this experience with my journalism major and newspaper experience, it was an offer I couldn’t refuse!

I was oh-so-successful at getting kids and their parents to the plays. One performance had to be delayed a few minutes because there were so many kids pouring in from an area kindergarten. We consistently sold out of intermission snacks, filling the coffers of our student theater society. Of course, I got an “A” for my efforts: my professor said they had never had so many full houses for the Fall Children’s Theater series.

Was I innovative in my approach to marketing these shows? No. All I did was the basics:

  • Sent press releases in a timely manner, with complete information, to area newspapers, and the one local TV station, in time to get into their calendar sections.
  • Sent press releases to local schools and kindergartens as early as possible.

That’s it. That’s all I did. And I sent these by mail – there was no Internet in my world back in those days. I had no budget to do anything else. All I did to be so wildly successful was the basics of marketing. And I did the basics WELL. Before my involvement, press releases were never sent, or were sent too late for information to be included in a local newspaper or on TV, or didn’t have complete information.

Before you start looking for something innovative to improve attendance at your events, increase program participants, recruit more volunteers, increase your visibility, etc., look at your current communications:

  • Is information on your web site up-to-date and complete, with answers to Who?, What?, Where?, Why? and When? right in the first paragraph of any information about events?
  • When you post about information on social media, do you make sure it includes Who?, What?, Where? and When? (you may not have enough room on Twitter for Why?)
  • Are you sending press releases and announcements to every area media outlet in your area, including newspapers, radio stations and TV stations watched in your area, in a TIMELY manner?
  • If you have a poster or brochure about the event, are the answers to Who?, What?, Where?, Why? and When? obvious and easy to find/easy to see?
  • Has your up-to-date, complete information been emailed directly to every employee, every consultant and every volunteer at your organization, in a timely manner?

There’s nothing innovative about any of that – but these steps are absolutely fundamental to successful marketing by nonprofits. And often, it’s all that’s needed.

Also see:

Scammers target those that care about soldiers, world affairs

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Scams abound targeting people that want to support humanitarians in the field, support soldiers serving abroad, or that want to work for the United Nations. The scam always involves the transfer of money or the sending of a money order – which is the same as cash – but the money doesn’t actually go to those humanitarians or soldiers working abroad, and once sent, the money can never be recovered..

I’ve created this post hoping it will get picked up by search engines, so that people thinking of sending money but who think there might be something up might find it and hold on to their funds instead.

Please note:

  • Doctors working in the field for Doctors Without Borders, UNICEF or any humanitarian agencies do NOT request donations via email, online forums or dating sites to fund their work or money to help them travel. If an NGO is raising money for medical missions of its staff, it will do so via a web site and it will be easy to verify if the NGO is legitimate.
  • NO doctors, surgeons or nurses on UN peacekeeping missions raise money for their missions. None.
  • Soldiers on United Nations-related deployments – “UN Peacekeepers” – do not need money to take a vacation or access their bank accounts.
  • The United Nations does not approve military vacations or pensions, or release packages in exchange for a fee.
  • The United Nations does not charge a fee at any stage of its recruitment process (application, interview, processing, training) and does NOT request information on job applicants’ bank accounts. To apply for a job go to careers.un.org and click on Vacancies.
  • The United Nations does not charge a fee at any stage of its procurement process (supplier registration, bids submission).  Visit the Procurement Division to see the latest business opportunities with the United Nations.
  • The United Nations does not request any information related to bank accounts, Paypal or other payment systems.
  • The United Nations does not offer prizes, awards, funds, certificates, automated teller machine (ATM) cards, compensation for Internet fraud, or scholarships, or conduct lotteries.

Want proof that someone claiming that they work for the UN in Iraq and that they need money from you is a liar? It took me all of 37 seconds using Google to find the official web site for the UN Mission in Iraq, which has email addresses you can use to contact someone there to confirm someone is or isn’t working for them. Same for Syria. Same for Afghanistan. Same for any other country.

Another popular scam targeting developing countries is one where a small NGO or charity receives an email claiming that the NGO or charity has been chosen to receive a grant from a well-known foundation or philanthropist, but that the bank account information is needed from the NGO, or a processing fee is needed, in order for the money to be transferred. When I directed the UN Online Volunteering Service, one of the NGOs using the service contacted us to say that they thought they had won a grant from the “Bill and Melinda Foundation” but they hadn’t received the money yet, even though they gave out their bank account information as requested – and, in fact, they were now missing all of the money in their account. I had to tell this small African NGO that they had been scammed. I pointed out to them that the email they had received was full of grammar and spelling mistakes and had even gotten the name of the Foundation wrong. The “foundation” also would never use a Hotmail or Yahoo account – they would have their own domain name. And, finally, foundations, famous actors and musicians and other philanthropists never send money out of the blue to an NGO – there is some kind of personal connection that has been made, with real names from trusted, real references, that leads to such a gift (such as when Prince made donations to PARSA, an NGO in Afghanistan – that happened because of an in-person meeting between the musician and someone associated with the NGO). It was a heart-breaking conversation: this NGO had gone from excitement and happiness to confusion and, ultimately, sorrow and embarrassment.

A better idea than looking for proof: just assume it’s a scam and don’t respond.

Also see:

Aid workers need to help local staff avoid scams

Folklore, Rumors (or Rumours), Urban Myths & Organized Misinformation Campaigns Interfering with Development & Aid/Relief Efforts, & Government Initiatives (& how these are overcome)

My voluntourism-related & ethics-related blogs (and how I define scam)

14 simple things to do to your web site to attract more donors

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Quit looking for the magic app or crowdfunding platform that will attract online donations for your organization. Attracting online donations is NOT a software challenge: it’s an information challenge.

Here are 15 EASY things your nonprofit, non-governmental organization, charity or other mission-based organization can do right now via your web site that will make your organization more attractive to online donors, who may be current volunteers, new volunteers, family of board members, someone across town or across the country:

  1. Make sure your organization’s full name appears as text on your home page and your “about us” page (not just in the graphic of your logo). This will make your organization’s information easy to find online. Many times potential donors will look for you online based on your organization’s name – you want to make it easy for them to find.
  2. Make sure the location of your organization is on you home page and your “about us” page. You don’t have to give the street address if, for some reason, you don’t want to make your physical address easy to find (such as in the case of a domestic violence shelter or home for foster children) but you do need to say the city, the state or province and the country where your organization is based. Many times I have looked for a particular nonprofit in a particular place and I cannot tell on the web site if the nonprofit is the one I am looking for because it never says what region it’s in – and there are so many nonprofits and NGOs with similar names.
  3. You need to have as much information on your web site about what your organization has accomplished as you do about it needing funds. And don’t just talk about activities: talk about RESULTS from those activities. People want to fund organizations that make a difference, not organizations begging for money, especially organizations that have dire messages about soon closing their doors.
  4. Note what your organization’s costs are. If I make a donation, what is that donation paying for? If most of your funds go to staff salaries, that’s okay: talk about the expertise of your staff, the hours they devote to working directly with those you serve, what they do in their work, etc.
  5. Make sure your web site is free of misspellings and grammar mistakes. If your web site isn’t a good representation of your organization’s work, why would I donate?
  6. Make sure your web site has no outdated information. If I click on “upcoming events” on your home page, and the first item is about an “upcoming” event that actually happened nine months ago, I’m not going to be inclined to donate, because if you cannot maintain an up-to-date web site, perhaps you struggle delivering your programs or managing money as well?
  7. Make sure your web site is mobile ready – it should work on a smart phone, not just a lap top.
  8. Do not say on your web site that you involve volunteers to “save money” or list a monetary value for volunteer hours, because as a donor, my reaction could be, “Why should I make a donation? They should just get volunteers to do the work for free.”
  9. Make sure your web site has everything it needs to attract new volunteers. Volunteers often become donors.
  10. Have a page that describes the history of your organization, who founded it, where it is located, why it was founded, etc. This establishes credibility for your organization.
  11. List the board of directors. This further establishes credibility for your organization – it shows the people willing to be fiscally-responsible for this organization.
  12. Get a group of family members or friends of staff to bring their laptops or smart phones to your organization. Ask them to find your web site online, without using the URL – using only the name of the organization, or something about your mission and your location, like “Help animals in Henderson, Kentucky.” See how long it takes them to find your organization’s web site using various methods and find out how they search for it. Note any problems they have in finding the site and address this accordingly.
  13. With this same focus group, ask what the site says that would make them want to donate. Listen to what they say and make improvements based on that.
  14. Offer a way to donate online. Even if just 10% of all of your donors choose to donate online, that’s money you would not have gotten otherwise, and the number of people that switch from donations by postal mail to online donations rises every year. There should be a way for people to donate using a credit card and Paypal.

And here is a non-web site specific way to increase donations to your organization: Put a notice on every fundraising event or fundraising activity that says that a person doesn’t have to participate in the event or fundraising activity in order to donate to the organization. “You don’t have to attend our black and white ball to donate to our organization! You can make a donation anytime via our website…”

By the way: much of this is the criteria I use when reviewing a site for an organization I think I might donate to – and many times, I have NOT given to an organization because it lacked the aforementioned info.

Also see:

Mission-Based Groups Need Use the Web to Show Accountability

Crowdfunding for Nonprofits, NGOs, Schools, Etc.: How To Do It Successfully

Web Site Construction & Content Suggestions for Nonprofits, NGOs and small government offices

Design Standards and Tips for Nonprofits, NGOs and small government offices

Required Volunteer Information on Your Web Site

Marketing Your Nonprofit, NGO or small government office Web Site

Don’t Just Ask for Money!

Nonprofits & NGOs: you MUST give people a way to donate online

Basic Fund-Raising for Small NGOs in the Developing World

Kenya’s own in-country volunteering program for young people

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Kenya has a national volunteer program for its own citizens to help in-country. It’s called G-United. Its aims: strengthen education outcomes, promote national cohesion & provide development opportunities for youth.

This is a program for Kenya’s own citizens – young people – to be able to take several months devoting themselves full-time to a cause in their own country. It’s similar to the national service programs – AmeriCorps NCCC, AmeriCorps State and National, and AmeriCorps VISTA – in the USA.

Do you have a University degree? Are you Kenyan, aged 21-30? Are you passionate about social change? Join the Kenya Ministry of Education in helping to develop the #literacy skills of the next generation of Kenyans. Apply to volunteer with 1,600 other champions of progress, as part of the G-United 2019 cohort.

On Twitter: @G_UnitedKE.

Reporting impact should be EASY – why do so many struggle with it?

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I think the work of the United States Agency for International Development (USAID) is one of the most important that my country, the USA, does.

I think foreign aid by the USA, or any other country, is vital to world economic stability and security. I believe foreign aid prevents wars and reduces human migration fueled by violence and poverty. I also believe foreign aid is just the right thing to do, to help people and our world.

Because I think USAID is so important, it’s difficult to see it stumble so badly, especially in a country I dearly love, Afghanistan. And that seems to be the case with Promote, an Afghanistan-based initiative that is USAID’s largest women’s empowerment program in the agency’s entire history. The Promote web site says:

The aim is to advance opportunities for Afghan women to become political, private sector, and civil society leaders and to build upon existing and previous programs for women and girls.

Three years after it launched, a USA government watchdog agency has reviewed the program and cannot find any concrete data that it has helped any women become political private sector or civil society leaders.

The Special Inspector General for Afghan Reconstruction (SIGAR) was established by Congress to monitor spending by the USA in Afghanistan. In its report released last week, SIGAR cites a letter from USAID saying that the Promote program had “directly benefited 50,000 Afghan women with the training and support they need to engage in advocacy for women’s issues, enter the work force and start their own businesses.” The letter added that Promote had helped women “raise their voices and contribute to the peace and prosperity of their country.”

But the SIGAR report notes that these USAID claims for the program are not backed up by any measurable data, such as actual jobs, internships or additional trainings made possible because of Promote’s work.

The SIGAR report notes that:

  • The Promote program changed its performance indicators substantially in its first two years, greatly reducing the number of people it committed to serve.
  • Because it did not complete a baseline study early in its implementation, Promote lacks a starting point from which to monitor and evaluate the program’s progress over its first 2 years and to measure its overall impact in Afghanistan. In other words, evaluation was not baked in right from the beginning.
  • The Promote program delivers much of its programming through contractors, and SIGAR found that USAID/Afghanistan’s records on the contractors’ required deliverables were incomplete and inaccurate because management did not give contractors enough guidance on record keeping and tracking important information about deliverables in a consistent manner. In addition to such records being absolutely fundamental to being able to evaluate impact, the report notes that complete and accurate records are critical to documenting and maintaining institutional knowledge in a mission that experiences high staff turnover.
  • The report also notes that the program didn’t have feedback from contractors on the potential negative impacts of the proposed programming.

In some cases, attendance at a single gender empowerment class organized by Promote was counted as a woman benefiting from the program. One target was to help 20 women find leadership positions in the Civil Service, but none have so far, according to the SIGAR report. One of the few concrete results cited in a study of the Promote project was the promotion of 55 women to better jobs, but the SIGAR report says it is unclear whether the Promote program could be credited for those promotions.

Two people associated with the program that I have seen on social media have been very upset about the SIGAR report and the article in The New York Times about it. They are saying the data IS there – but neither could give me any links to it, say where the data is or how it was collected, etc. One said that the kind of data SIGAR is asking for is impossible because of two things out of the program’s control: the security situation in Afghanistan and because of the conservative nature of the country. To which I say: NONSENSE. Neither of those factors are reasons not to have the data necessary to evaluate this program – if those issues didn’t prevent activities by the program, then they would not prevent data-gathering about such.

Program results are not meetings, not trainings, not events, and not the number of people that participated in any of them. Those are activities and mere activities can rarely be reported as program results. What happened because of the meeting or training or event? What changed? What awareness or skill was gained? What happened to the participant at the meeting, or because of the meeting, that met the programs goals?

Here is just how easy it can be to evaluate a program: Create a survey to be delivered before or at the start of a meeting, a training or event for attendees. You can get answers to that survey as one big group exercise, as a series of small group exercises or in one-on-one interviews if its a low-literacy group or if you don’t believe the target audience will fill out a paper survey. Ask about their perceptions of various issues and challenges they are facing in relation to the issues you want to address. Ask their expectations of your meeting, training or event. Then conduct a similar survey weeks or months, with the same group, and compare the results. TA DA: YOU HAVE DATA FOR EVALUATION OF YOUR RESULTS. This is a very simplistic approach and just scratches the surface on all that the Promote program should have been gathering, but even just this would have been something. It would have given some indication as to whether or not the program was working.

Now, let’s be clear: this SIGAR report does NOT say the Promote program isn’t doing anything and should be ended. Rather, as the report itself says:

after 3 years and $89.7 million spent, USAID/Afghanistan has not fully assessed the extent to which Promote is meeting its overarching goal of improving the status of more than 75,000 young women in Afghanistan’s public, private, and civil society sectors. 

And then it makes recommendations to the USAID Administrator “to ensure that Promote will meet its goal in light of the program’s extensive changes and its mixed performance to
date.” Those recommendations are:

1. Conduct an overall assessment of Promote and use the results to adjust the program and measure future program performance.

2. Provide written guidance and training to contracting officer’s representatives on maintaining records in a consistent, accurate manner.

3. Conduct a new sustainability analysis for the program.

Here’s some tips regarding number 2:

  • give the representatives examples of what data should look like
  • explain the importance of reporting data that shows an activity has NOT worked in the way that was hoped for, and how reporting this data will not reflect poorly on the representative but, rather, show that the representative is being detailed, realistic and transparent, all key qualities for a program to actually work
  • engage the representatives in role-playing regarding gathering data. Have staff members do simple skits showing various data-gathering scenarios and overcoming various challenges when interviewing someone and how to address such. Then have representatives engage in exercises where they try these techniques, with staff playing the roles of government officials, NGO representatives, community leaders hostile to the program, women participating in the program, etc.
  • emphasize over and over that evaluation isn’t a separate activity from program delivery, done at the end of a project, and provide plenty of examples and demonstrations on what evaluation activities “baked in” to program delivery really looks like.

I developed this comprehensive list of questions to answer in preparation for reporting to donors, the media & general public with a colleague in Afghanistan, to help the local staff at the government ministry where we worked know what information donors and UN agencies regularly asked for, and what we anticipated they might start asking for; what subjects the media regularly asked about or reported on, and what we anticipated they might start asking about or reporting on; and what information could be used for evaluation purposes later. It was part of our many efforts to build public sector staff communications capacities in countries where I’ve served. We needed a way to rapidly bring staff up-to-speed on reporting – on EVALUATION – needs, and I think we did with these kinds of efforts. I hope Promote will develop something similar for those delivering their services, and make sure the lists are understood.

Also see:

“But I wanted to help POOR people…”

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A friend works as a manager of volunteers at Meals on Wheels somewhere in the USA – I’m not going to say exactly where, to protect her anonymity. She recently got a response from a volunteer that left her head spinning. “He said his experience has been 5/10 so far because he didn’t expect to deliver Meals on Wheels to people in such nice houses!”

This volunteer is serving in a county where there are not many people living anywhere near the poverty line. Home ownership is quite high. She calls the county “affluent.” However, as she points out:

Meals on Wheels has no age requirement and no income requirement to receive our services. People who have greater incomes do pay a higher fee for their meals, and it’s not like they’re stealing food or volunteer time someone who “needs it more.” I can’t get over this volunteer. You expect for volunteering to magically lead you to a pocket of poverty, and you’re the only person from the outside going in to help?

As one official Meals on Wheels web site says:

Whether you want the convenience of healthy and ready-to-eat meals delivered to your home, or are unable to prepare nutritious meals for yourself, you can receive meals from Meals on Wheels! Meals are available both on a long-term basis and temporarily if you are recovering from surgery or illness… While we ask for a modest contribution toward your meals, the price is based on need.

She asked me, “Do you encounter a lot of people that are unsatisfied with the demographic they’re helping?”

And I said, “Girl…” (I’m from Kentucky, it’s how we start a rant).

I have heard people who have volunteered for Habitat for Humanity say they were disappointed that the people they are building a house for aren’t REALLY poor – because they saw them and they didn’t LOOK poor. I’ve heard volunteers who think if someone isn’t in rags and doesn’t have sunken cheeks then what in the HECK are they doing at that food pantry?! I’ve heard people in the county where I live, one of the most affluent counties in Oregon, talk about how they long to go for a few weeks abroad and help people in another country learn to read, and when I say, “you know, you could get some experience right here at home first doing that” and they look at me like, huh? Why would I do that when the selfies wouldn’t be NEARLY so interesting as in Africa…

I volunteered to be an overnight host at a family shelter hosted at a church near me. The families that night were all single moms with two to four kids each. And how did they look? Like any other family. How exactly are homeless families supposed to look?

My grandmother wasn’t living in poverty – but she most CERTAINLY needed Meals on Wheels. Did the volunteer that came to her well-kept apartment in the senior living complex think, “Oh, geesh, she’s not poor, this is such a let down!”?

Need isn’t limited to the most economically-poor amongst us, and you cannot always see why someone is in need just by looking at their house or clothes or car.

In addition, volunteers shouldn’t start with the mentally of “I am Super Man / Wonder Woman, parachuting in to save the day and I can’t wait to blog about it.” Because they are not Super Man nor Wonder Woman and probably not even Dead Pool (yes, I know, I am mixing the DC and Marvel universes). Make sure volunteers understand what their role is – and what it isn’t. Make sure they understand that they very likely won’t be saving someone’s life or inspiring a child to become a doctor on that afternoon shift next Friday. They most certainly will be making a difference, but talk about what making a difference really looks like, and why doing something that doesn’t seem all that flashy or interesting enough to post to Instagram is actually very important – even vital.

Also, nonprofits, governments and politicians have to stop outreach and messaging that equates poverty or even general need regarding food, shelter and healthcare with someone’s appearance, and stop messages that equate needs around food, nutrition and healthcare with only those living in abject poverty. Poverty and need are complicated issues – let’s stop the stereotypes and embrace the complexity.

June 6, 2020 update: A Meals On Wheels volunteer in Clearwater, Florida may no longer be delivering food in Pinellas County after she refused to drop off meals to people at an upscale condo complex. “Why are we delivering to these wealthy people who can call a deli or Publix or McDonald’s and get their food delivered?” she asked. But the non-profit’s marketing director disagrees with Barnes. “Unfortunately she kind of thought some people on that route didn’t deserve that food,” said Sandra Narron of Neighborly Care, the organization that runs Meals on Wheels in Pinellas County. Narron said the non-profit assesses every applicant and some people pay to have food brought to them. “We don’t distinguish between who pays and who doesn’t pay, whether they’ve got a nice house or whether they don’t have a nice house. That doesn’t matter to us. We’re there to help that client with the food they need” said Narron. Narron said Helen will be able to return once she gets retrained.  “As long as she’s willing to play by those rules, we want her back,” said Narron.Barnes says she will comply. Narron tells us this is the first time she’s had to let a volunteer go in her 26 years with the agency and is using Barnes’ story to remind readers that some people are house rich and cash poor.

Also see:

For those that want to volunteer: