Monthly Archives: November 2011

Dec. 5: International Volunteer Day for Economic and Social Development

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December 5 is International Volunteer Day for Economic and Social Development, as declared by the United Nations General Assembly per its resolution 40/212 in 1985.

This is not a day to honor only international volunteers; the international in the title describes the day, not the volunteer. It’s a day to honor, specifically, those volunteers who contribute to economic and social development. Such volunteers deserve their own day. Such volunteers are part of the reason I bristle at all the warm and fuzzy language used about volunteers.

What does it mean – volunteers contributing to economic and social development? It means volunteers who help create and support activities that help:

  • poor or economically at-risk people access microfinance programs or get out of debt or better manage their money
  • poor or economically at-risk people become successful farmers
  • people use sustainable animal husbandry practices
  • women learn to read and learn skills
  • people understand how to protect their local environment while still making a living for themselves
  • create understanding, acceptance and support of people with disabilities in all aspects of society, including paid work
  • develop environmentally-appropriate and historically-respectful tourism that helps local economies
  • train local restauranteurs in developing countries to become more sustainable and more attractive to a wider clientele
  • create and support schools
  • celebrate the arts and bring access to theater, dance, song, paintings, sculpture or other arts to any group or community
  • use the arts to educate about any economic or social issue
  • contribute in some way to any of the Millennium Development Goals
  • give children and teens alternatives to negative/destructive activities

and on and on.

Cultural organizations, vocational programs, education programs, girls-empowerment programs, anti-violence programs, agricultural programs, schools – all of these and more contribute to economic and social development, even if they don’t say so in their mission statements. And if these organizations involve volunteers, then their volunteers also contribute to economic and social development.

How are you going to leverage the International Volunteer Day for Economic and Social Development?

  • Will you blog about what your volunteers are doing to help your local communities economic health or social cohesion/inter-cultural understanding or community health, showing that your volunteers aren’t just nice and good-hearted, but filling essential roles and being the best for those roles?
  • Will you create a message on YouTube or Vimeo addressing your volunteers specifically, but sharing it with everyone, talking about how volunteers contribute to economic and social development?
  • Will you write a letter to your local newspaper to be published on December 5 and talking about how volunteers contribute to economic and social development in your community?

Don’t make this hug-a-volunteer-day. Don’t turn the day into just another day to celebrate volunteering in general — there are plenty of days and weeks to honor all volunteers and encourage more volunteering; keep December 5 specifically for volunteers who contribute to economic and social development, per its original intention, and, therefore, keep it unique and interesting and something worth paying attention to!

And just to be clear: by volunteer, I mean someone who is not paid for his or her service, or, if he or she has a “stipend”, it covers only very essential expenses so the volunteer can give up employment entirely during his or her stint as a volunteer, rather than the stipend being as much, if not more, than some mid and high-level government workers of a country are making. Yes, that’s a dig at a certain organization.

Here’s how I volunteer – and economic and social development is actually a primary motivation!

Recruit board members to be board members, nothing more

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I have heard many representatives of nonprofit organizations say things like:

  • We need an attorney on our board, to take care of all our legal issues.
  • We need a PR person on our board, to help with marketing.
  • We need an IT expert on our board, to also help with IT issues.

In fact, there’s someone on the TechSoup community saying something like this now. And my response is: No, you do NOT. There are many reasons this is a BAD idea, and this article from Hildy Gottlieb, “Finding Pro Bono Help through Board Recruitment,” details why better than I can say myself!

Yes, it is a great idea to seek pro bono help for your nonprofit or NGO! By all means! You can get volunteers who are accountants, experts in public relations, and even lawyers to help your nonprofit organizations. But there is a BIG difference in recruiting a volunteer for his or her expertise, so that he or she will provide your organization that expertise, and recruiting a volunteer to serve on your board.

Board members are there to govern –

to lead and guide the organization towards the community’s highest

aspirations. Board members are not there to do the work that should be done by

staff and/or volunteers.

More at “Finding Pro Bono Help through Board Recruitment.”

Also see:

  • Pro Bono / In-Kind / Donated Services for Mission-Based Organizations:
    When, Why & How?
    There are all sorts of professionals who want to donate their services — web design, graphic design, human resources expertise, legal advice, editing, research, and so forth — to mission-based organizations. And there are all sorts of nonprofits and NGOs who would like to attract such donated services. But often, there’s a disconnect — misunderstandings and miscommunications and unrealistic expectations that lead to missed opportunities and frustrating experiences. This resource, prompted by the topic coming up at the same time on a few online discussion groups I read, is designed to help both those who want to donate professional services and those who want to work with such volunteers. It’s applicable to a variety of situations, not just those involving computer and Internet-related projects.
  • Short-term Assignments for Tech Volunteers
    There are a variety of ways for mission-based organizations to involve volunteers to help with short-term projects relating to computers and the Internet, and short-term assignments are what are sought after most by potential “tech” volunteers. But there is a disconnect: most organizations have trouble identifying such short-term projects. This is a list of short-term projects for “tech” volunteers — assignments that might takes days, weeks or just a couple of months to complete.
  • Recruiting Local Volunteers To Increase Diversity Among the Ranks
    Having plenty of volunteers usually isn’t enough to say a volunteering program is successful. Another indicator of success is if your volunteers represent a variety of ages, education-levels, economic levels and other demographics, or are a reflection of your local community. Most organizations don’t want volunteers to be a homogeneous group; they want to reach a variety of people as volunteers (and donors and other supporters, for that matter). This resource will help you think about how to recruit for diversity, or to reach a specific demographic.
  • Using Third Party Web Sites Like VolunteerMatch to Recruit Volunteers
    There are lots and lots of web sites out there to help your organization recruit volunteers. You don’t have to use them all, but you do need to make sure you use them correctly in order to get the maximum response to your posts.

LinkedIn for Nonprofits? The Good & Bad

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I love LinkedIn. It’s how I stay connected with so many of the colleagues I’ve worked with or presented with over the years, or people whose work I am intensely familiar with (and who know a great deal about my work as well).

What’s kept LinkedIn so valuable for me is that I don’t connect to just anyone on LinkedIn; I reserve my connections there for real colleagues – employees or volunteers, doesn’t matter – and treat their contact information there as oh-so-precious. It’s my online address book for current and former co-workers. If it went away, I’d be lost, as it’s my professional address book and my way to know who is where.

I appreciate all my LinkedIn colleagues who gateway their Twitter feeds to their LinkedIn status – that way, I can more easily catch up with what they are up to without having to subscribe to their Twitter feeds.

I tolerate LinkedIn groups. They are clunky: hard to navigate, bury discussions, make it hard to see who else is a member, and are severely limited (you are limited in how many discussions you can actually join). But worst of all, the content seems to be mostly pleas for employment, rather than substantive discussions/debates. YahooGroups is a MUCH better platform for discussion – easier to use, more features, allows much more control by individual members in terms of how they receive messages, and many of the groups are rich in content.

I would love it if more organizations would put their events in the LinkedIn event feature. Then everyone who is attending – including those who are presenting – could show via LinkedIn that they are attending, which is then seen by everyone they follow, and which then might lead to even greater attendance.

I appreciate that LinkedIn has a section for users to input their volunteer experience. But I don’t use it. Why? Because whether or not I was paid to head a project, manage other people, facilitate an online event or represent an organization shouldn’t matter in terms of my profile; the nature of that work, that accomplishment, that leadership should be what’s most important. Why should some of the best work I’ve done be segregated elsewhere on my profile merely because I wasn’t paid to do it?

Is LinkedIn of use for nonprofits and NGOs? Of course! In addition to what I’ve said above, it’s also a great way to review new people you are connecting with elsewhere – on Facebook, that you meet at this or that reception or read about in a newspaper article and think, hey, that might be a a great candidate for our marketing position (paid or volunteer – doesn’t matter!), or as a possible board member.  

But a word of advice: never email someone you have never met with an invitation to be a board member at your organization, no matter how great their profile is on LinkedIn. You need to make sure this person is going to be a good match at your organization before you offer him or her a leadership role, and that takes interviews and reference checks.

Should you use LinkedIn as I do? Maybe. Maybe not. My point with all of the above isn’t so much to say, use it like me, but to say: think strategically about how you use it, at least review all of the various features, and test many of them for yourself as well, to see if they are worthwhile for YOU, specifically.

Also see:

Pro Bono / In-Kind / Donated Services for Mission-Based Organizations:
When, Why & How?

Short-term assignments for tech volunteers

An Afghan strategy shows my conversion to Twitter

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When Twitter got started several years ago, it was a tool meant to be used via text messaging on your cell phone. That meant that, every time you got a message via Twitter, your phone vibrated or made a sound.

And that’s why I stayed away from it. That’s way, way more information I want via cell phone text messaging. And I wasn’t the only one that felt that way: I talked to nonprofits who told me they were abandoning their Twitter feeds in those early days because their volunteers and other supporters were complaining: we do NOT want this many text messages from you.

But just as Facebook went from being primarily an online dating tool for university students to an online social networking tool for everyone, Twitter has become a way for people to send and receive very targeted information – because it’s accessed primarily via a web browser or cell phone app rather than cell phone text messaging. Now, unlike its early days, Twitter reminds me so much of USENET newsgroups, the online communities that preceded the web and launched me into cyberspace (back in the 1990s, I checked my newsgroups before email!).

I hadn’t realized how far my conversion to Twitter was until I was midway through creating a strategy last weekend regarding Twitter use for an Afghanistan government ministry initiative. I never would have written this strategy two years ago!

And my point is: you have to be ready to revisit online tools. What may not be right for you now may be right for you in a couple of years. And what you are using now may be replaced by something better.

It’s annoying, I know: right after I had fully invested in an online profile on MySpace, including a blog focused specifically on youth volunteer engagement, people started abandoning MySpace in droves for Facebook. All that time and effort, down the drain… but I’m sure organizations that fully invested in their America Online profiles and communities back in the 1990s felt the same way when the World Wide Web really took off.

In case you are wondering: why did I recommend that an Afghan government initiative adopt Twitter?

  • Afghan government ministries have trouble thinking of their web sites as something that needs to change daily, even hourly. Adding a Twitter feed on the home page and other key web pages of this initiative will automatically make its web site dynamic – updated with every Tweet.
  • This government initiative needs to communicate much more effectively with current donors and international donors – and many of those international agencies and foreign government offices are very active Twitter users. They will still send their reports and meeting invitations, but now, they will also give very short, regular updates – and that’s just what the donors want.
  • This initiative needs urgently to communicate better with the press. And the press in Afghanistan is really tired of press conferences and 10 page press releases.
  • This initiative needs to learn to say why it’s great (and it is) in 140 characters or less. Afghan government workers are some of the most verbose writers you will ever encounter. I attribute that to a combination of Persian poetic roots and United Nations training. I’m hoping Twitter use will contribute to them writing more effective messages in all of their communications.
  • The initiative staff needs to read what is being said about its work beyond local newspapers, if they want to know what international donors are thinking.

My goal with the strategy is to get the staff at this initiative up and using Twitter as soon as possible, and to keep their use as effective and worthwhile. So my strategy included:

  • What to write as the program’s Twitter user name – and why.
  • The wording for the program’s Twitter bio – and why those specific words were important (word choice is important, so that people looking for certain key words will find their profile).
  • The Twitter feeds for this initiative to follow, at least at first, and why (which I hope will guide the staff regarding future follow choices). It’s about 200 Twitter feeds – and, yes, I carefully chose each of them.
  • Exactly what to do during their first 48 hours on Twitter.
  • Tweets for the first five days.
  • What to tweet after those first five days.
  • Tags to use, and not to use – and why.
  • Best days to tweet (best days are NOT Thursday afternoons, Fridays or Saturdays, which are the Afghan weekend), as well as best times of day (late morning is best to reach Europe, late afternoon is best to reach North America).
  • Tips for avoiding bad PR on Twitter (how to be supportive of the nation and the government without getting political, the importance of keeping personal info off the Twitter feed like “here are photos from my vacation in India!”, choosing whom to follow, etc.).
  • Why it’s important to check to see who has mentioned the agency on Twitter, and how to find direct messages on Twitter.
  • What activity is public on Twitter (pretty much everything!).

I spent about an hour dreaming up example Tweets for almost each advice item above. That was fun. It involved poppies.

What about communicating with Afghan citizens? That certainly will happen too with this Twitter feed, with affluent Afghans, even if that’s not the primary purpose of the Tweets. While cell phone permeation is shockingly high in Afghanistan, even among farmers and ranchers (Bloomberg News, April 2010), I doubt many will follow via cell phone text messaging – and the numbers are still relatively small (because of literacy and remoteness). Should the ministry create a separate Twitter feed to reach those farmers and ranchers specifically via text messages? Maybe! But first, this ministry needs to use Twitter with donors and the press, IMO, so they can hone their messaging skills. And when they’re ready, I hope I get to help with other strategies as well.

Will this government ministry go for it and start using Twitter? If they do, I will announce it on my own Twitter feed. Stay tuned…

Motorcycle (scooter) ride for Cambodia!

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My personal motto is transire benefaciendo, or, “to travel along while doing good.” A lot of people want to combine a trip abroad with volunteering or some kind philanthropy. Here’s my advice on how to do good while abroad (including by motorcycle). And here’s what that kind of DIY volunteer-and-do-good trip can look like:

A good friend of mine, Dave Guezuraga, who has traveled most of the world by motorcycle (and stayed at our house and been subjected to many games of corn hole), is taking a break from his travels-for-fun to put together a group ride in Cambonia to raise money through United World Schools (UWS) for its efforts to provide schools in inaccessible, underprivileged and post conflict regions, including in Cambodia:

It’s a motorcycle trip across Cambodia that anyone can participate in, regardless of experience, with the aim of having a bit of fun and helping a local charity supporting Cambodian Children. For 2012 the ride is a scouting run to check out roads and routes, therefore numbers are limited… In 2013 it will be open to absolutely anyone who can get there – so start saving!

 

In a nutshell… Take 2 weeks off work, and approximately $2000-$3000 (including flights to/from Europe, Australia or America)

 

Get yourself to the kick off town in Cambodia by the morning of Monday the 30th of January 2012.

 

Make friends with the other riders you find in the town.

 

Buy a little motorbike at a good price ($300-$500), and try to get your new friends to help you prepare it for a 1500km trip by the end of that day.

 

then repeat this…

 

Get together for dinner, sample the local Angkor beer and agree on a destination for the next day.

 

Next morning, ride to to the destination while having maximum fun… Until Thursday the 9th of February 2012… On Friday the 10th, donate the bike, your medical kit, and whatever other money you have raised for charity.

 

Say goodbye to your new friends, and make your way back to wherever you came from.

 

And then do it again (or not) in 2013. Participants on either/both trips must buy a Honda Dream 125cc Motorcycle (4 Speed, Automatic Clutch) in-country, and then auction the bike off at the end of the ride (the auctions of the bikes are to raise money for charity). And, of course, participants will be encouraged to blog about their experience, tell friends, etc., and encourage donations to UWS.

Full details at the Ride for Cambodia web site. And feel free to write Dave directly through the web site if you have questions – and tell him Jayne sent ya!

Also see my advice on how to do good while abroad (including by motorcycle).

Benefitting from Internet Use Requires a Change in Mindset

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Ever since reading the Cluetrain Manefesto back in the 1990s, I’ve known that embracing the Internet as an interactive tool – not an online brochure or a press release distribution system – takes a changed mindset. Same for online volunteering – the key to success is a changed mindset that thinks about volunteers very differently than free labor that comes in, does things no one else wants to do and leaves.

On that note is this excellent blog about “strategic digital communication” – it’s tips are of value for all nonprofits, NGOs, government agencies and other community-focused organization, not just arts organizations.

So if you think you might be ready to re-build your website, stop. Think about digitally engaging your constituents instead. And if you’ve hired a website redesign shop or a technology shop, put them on hold: you need to work with a digital communications firm instead.

Or, if not a digital communications firm – which many of the nonprofits I work with could never possibly afford – start bringing together volunteers and clients and asking them how they use the Internet for fun, for their work, and regarding subjects that are essential to them. And thinking about what activities online outreach should inspire/launch/grow.

Courts being fooled by online community service scams

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July 6, 2016 update: the web site of the company Community Service Help went away sometime in January 2016, and all posts to its Facebook page are now GONE. More info at this July 2016 blog: Selling community service leads to arrest, conviction

Also note that The Last Virtual Volunteering Guidebook offers detailed advice that would help any court understand how to evaluate the legitimacy of an online volunteering program. It’s geared towards nonprofits who want to involve volunteers, but any court or probation officer would find it helpful, as more and more people assigned community service need legitimate, credible online volunteering options.

— Original blog from 2011 below —

As I’ve blogged about before, there is a for-profit company based in Florida, Community Service Help, Inc., that claims it can match people have been assigned court-ordered community service “with a charity that is currently accepting online volunteers” – for a fee, payable by the person in need of community service. But the community service is watching videos. Yes, you read that right: you pay to get access to videos, which you may or may not watch, and this company then gives you a letter for your probation officer or court representative saying you did community service – which, of course, you didn’t. – you watched videos.

Another of these companies is Community Service 101, which charges a monthly fee for users to track and report their hours – something they could do for free on a shared GoogleDoc spreadsheet. There’s also this nonprofit, Facing the Future With Hope, which also offers to find online community service, for a fee. And there’s fastcommunityservice.com, which claims that you can work off your court-ordered community service hours by taking an online “Caffeine Awareness Course.” It’s a $30 fee to take this “course” and get their letter saying you have done community service – which you have NOT, because taking an online course is NOT COMMUNITY SERVICE. And, not to be outdone is completecommunityservice.com, which follows the same model: pay a fee, get a letter that says you did community service.

At least one of these companies is affiliated with Terra Research Foundation; it didn’t have a web site when I first started blogging about this back in January, but it does now, and it’s now listed on Guidestar as “Terra Foundation”, however, the web site has no listing of staff or their qualifications, no listing of these offices they say they have all over the USA, no listing of board members, no listing of current projects, no testimonials from those benefiting from their projects, no listing of specific nonprofit organizations they have collaborated with/assisted, no annual report, no budget information, and on and on.

If it’s a for-profit company saying they can help you with community service for the court, you should be able to find on their web site:

  • A list of courts, by name, city and state, that have accepted community service arranged through this company (not just “courts in Florida”, but “the circuit court of Harpo County, Florida)
  • An official statement from a court – ANY court – saying, “We endorse such-and-such company for getting your court-ordered community service done”
  • A list of “charity partners” or nonprofit partners or government agency partners that use this service
  • The names of staff at the company and their credentials to show their experience regarding online volunteering or community service.
  • A list of all fees – specific dollar amounts – on the home page (not buried on the web site)
  • A scan of a letter they have provided to a court, a probation officer, a school, a university, etc. (with the contact name for the person blocked out, ofcourse), so you know exactly what the organization says to confirm community service.
  • A list of every court, school and university that has accepted the community service hours this company has ever arranged for anyone.

Good luck finding this information on the web sites I’ve mentioned in this blog. The information is NOT there.

If it’s a non-profit company, you should be able to find on their web site:

  • Their most recent annual report that notes their income and expenditures for their last fiscal year
  • The names of the board of directors
  • The names of staff and their credentials to show their experience regarding online volunteering or community service.
  • A list of courts, by name, city and state, that have accepted community service arranged through this company (not just “courts in Florida”, but “the circuit court of Harpo County, Florida”)
  • An official statement from a court – ANY court – saying, “We endorse such-and-such company for getting your court-ordered community service done”
  • A list about specific activities that people do as volunteers through the nonprofit organization
  • A list of “charity partners” or nonprofit partners or government agency partners that use this service
  • A list of all fees – specific dollar amounts
  • A scan of a letter they have provided to a court, a probation officer, a school, a university, etc. (with the contact name for the person blocked out, ofcourse), so you know exactly what the organization says to confirm community service.
  • A list of every court, school and university that has accepted the community service hours this company has ever arranged for anyone.

Again, this information is NOT THERE on the web sites I’ve already mentioned.

While I have no issue with a nonprofit organization, or even a government agency, charging a volunteer to cover expenses (materials, training, staff time to supervise and support the volunteer, criminal background check, etc.), I have a real problem with companies charging people for freely-available information.

I also have a big problem with judges and probation officers accepting online community service that consists of a person watching videos. Watching a video is NOT community service. Listening to a lecture is NOT community service. Watching an autopsy is NOT community service. Courts can – and do – sentence offenders to watch videos or listen to a lecture or watch an autopsy, and that’s fine, but these activities are NOT COMMUNITY SERVICE.

Sadly, courts are sometimes not catching the scam until it’s too late: I’ve been contacted by representatives of two different court systems, both in California, who had approved court-ordered community service by people who used one of these companies, not realizing that the people had just paid a fee for a letter and had not done any community service at all (and both representatives said watching a video or taking a course is NOT community service in the eyes of the court!).

You can read about what happened when I started investigating Community Service Help, Inc. in January and reported them to the proper authorities, and what the company’s reaction was (not good!). And you can read the nasty comments that are showing up on that original blog – the people who are running these unscrupulous companies are definitely feeling the heat!

I wish I could spend time reporting each of these companies to the State Attorneys General for each state where they reside, but I just do not have the time; it’s a lot of forms to fill out.

In that original blog, I asked if organizations that claim to represent the community service sector such as the Corporation for National Service or AL!VE would investigate and take a stand regarding these companies – to date, they have done nothing.

I’ve contacted the following organizations today about these unscrupulous companies, urging them to investigate. Let’s hope those who can really do something about these companies will do so!

American Probation and Parole Association

U.S. Probation and Pretrial Services System

Federal Probation and Pretrial Officers Association (FPPOA)

National Association of Probation Executives

American Correctional Association

And one final note: I’ve been lucky enough to have involved some court-ordered folks as online volunteers – I say “lucky enough” because they have all of them have ended up volunteering for more hours than they were required to do, and been really great volunteers. And, no, I did not charge them!

Also, here’s free information on Finding Online Volunteering / Virtual Volunteering & Home-Based Volunteering with legitimate organizations.

November 6, 2012 update: I just got got email from a TV reporter in Atlanta, Georgia who used my blogs about this scam to create this excellent video about this scam and the people behind it. Thanks Atlanta Fox 5!

February 2013 update: Here’s the latest on what’s going on with this company.

July 6, 2016 update: the web site of the company Community Service Help went away sometime in January 2016, and all posts to its Facebook page are now GONE. More info at this July 2016 blog: Selling community service leads to arrest, conviction

My voluntourism-related & ethics-related blogs (and how I define scam)

The blog you just read is the most popular blog I have ever published. Please note that I have no funding to do this research that I do on unethical community service, and some of these people that run these programs get incredibly angry at me for bringing them to the attention of law enforcement – one even threatened legal action against me, complete with letters to my employers, texts to my family and some very nasty social media posts. I do this research and these awareness activities entirely on my own, with no financial support for such. If you have benefited from this blog or other parts of my web site or my YouTube videos and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

Why don’t they tell? Would they at your org?

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Over the years, more than one person observed Jerry Sandusky, head of the nonprofit organization The Second Mile and former Penn State defensive coordinator, having sex with boys. Yet none of those people called the police, and none of the people in authority that they told about what they saw called police.

Why?

A leading candidate for the Republican nomination for President of the USA is being accused of sexual harassment by women who worked for a business association he lead, and by a woman who claims when she asked for help getting a job, he pressured her for sex (and, yes, the latter is sexual harassment – a coercive request for sex in exchange for a job, a good grade or other non-sexual “reward”). But people looked the other way, this latest accuser didn’t say anything at the time and for many years, and this man kept moving up in his political party to where he is now.

Why didn’t people in the know say more?

I have the answer to both of those questions: the consequences for the accuser or witness of saying something to people in authority or to the police seemed greater, and worse, than saying nothing. Consciously or unconsciously, people said to themselves, I don’t want to deal with this. This makes me uncomfortable. I may lose my job / never get a job if I say something. I don’t want this to define me, to follow me at this job and all jobs in the future. Maybe he’s better now or maybe someone else will deal with this. I don’t want to be the bad guy. It’s easier for me and this organization not to say anything.

I am not at all excusing the behavior of all the people who didn’t speak out. Penn State’s Athletic director and one of the university’s vice president have not only lost their jobs: they face possible prison time for lying to a grand jury and for not reporting to proper authorities the allegations of sexual misconduct. And that is exactly as it should be. Shame on them! It’s a shame that people in the Catholic Church who knew about sexual assaults by many priests weren’t similarly punished.

But I am challenging nonprofits, non-governmental agencies, universities, government departments and other mission-based programs – and particularly aid agencies with staff members in the field! – to take a hard look at not just their policies, but their culture.

Are you never hearing about inappropriate behavior by employees or volunteers at your organization not because nothing is happening, but because people don’t feel comfortable saying anything?

The consequences of a culture that, intentionally or not, discourages victims and witnesses from coming forward can even be deadly: Kate Puzey, a Peace Corps volunteer in the west African nation of Benin in 2009, was murdered in apparent retaliation for accusing a local Peace Corps staff member of child sexual assault. Her murder, and the poor reaction of the Peace Corps administration to this and to reported sexual assaults on Peace Corps members themselves, lead to a volunteer protection act, passed by Congress this year, establishing sexual assault policies and training to protect victims and whistle-blowers.

What about your organization?

  • Are you going to look at not only your policies, but your practice?
  • Do you do trainings and awareness activities for employees and volunteers regarding sexual harassment and inappropriate behavior every year?
  • What do you do to create a welcoming environment regarding the reporting of inappropriate behavior?
  • What do your individual employees and volunteers say about your organization’s culture, particularly in how comfortable they would feel reporting suspected inappropriate or even criminal behavior by someone, particularly a person in authority?

And in case you are wondering – yes, this is a personally important issue to me.

Your org can benefit from “2012 International Year of…”

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Each year has various theme designations from the United Nations General Assembly. So far, 2012 is:

International Year of Cooperatives. Organizations focused on microfinance, rural business development, small farmers and all organizations that support co-ops / cooperative enterprises should already be planning what they are going to do to leverage this year’s designation to promote their work and the needs of those they serve. Credit unions and even REI need to be thinking about leveraging the International Year of Cooperatives as well!

International Year of Sustainable Energy for All. Organizations focused on food production, health, climate change, jobs, the environment and, ofcourse, sustainable or alternative energy should already be planning what they are going to do to leverage this year’s designation to promote their work and the needs of those they serve. 

More designations may come.

Your nonprofit, non-governmental organization (NGO), charity, grassroots organization or even government agencies doesn’t have to have a mission specifically-focused on these themes to leverage them for your own organization’s use:

  • Girl Scouts / Girl Guides, or a class or club at a school, could engage in various activities to highlight cooperatives or sustainable energy or for their membership to learn about such.
  • A local business association could highlight area cooperatives or local companies focused on alternative energy on its web site, or create a media guide for the press on such, so that there is a local angle in the media regarding these international designations.
  • A utility cooperative could issue a media guide or create a section on its web site to highlight either International Year theme (or both!).
  • Any environmentally-focused organization could leverage the themes of either day to talk about their work or their concerns in an event, a press conference or a dedicated page on their web site.

You can use these designations to tie in your organization’s events and programs, through issuing press releases, writing op-ed pieces for local media, blogging on a related topic, offering yourself for interviews to radio and TV, or even holding a special event. By doing so, you increase the chance of your organization coming to the attention of anyone doing a search online for information about these international year designations.

Also, look for Twitter tags that are trending on these topics, so can have your Tweets reach an even wider audience.

For a list of these UN days, weeks, years and decades, see either this part of the UNESCO web site or this page by the UN Association of Canada.

The Internet hasn’t changed. Not really.

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The Internet hasn’t changed much since its invention more than 30 years ago. Not really.

Oh, fine, wave your arms and jump up and down and say, “No! No! It’s now interactive. It’s now social. Now people crowdsource problems.” It’s cute when you do that.

But the Internet has always been interactive. It’s always been social. And it’s always been about crowdsourcing. It’s why I fell in love with it, via USENET newsgroups, back in the 1990s.

What has changed about the Internet over the last 30 years? It has a lot more graphical interafaces, and there are many, many more people are using it. That’s it.

Consider the Cluetrain Manifesto, published in 1999 and which immediately became my guide for thinking about the Internet: the authors asserted back then that the Internet is unlike traditional media used in mass marketing / one-to-many marketing, and transforms business practices radically:

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed.

Even the Atlantic Monthly believes the Internet hasn’t changed much in 15 years. It spotlighted a high-school handout from 1996 explaining the advantages and disadvantages of using the newfangled Internet everybody was talking about – and it sounds exactly like what people say today.

I started using the Internet in 1994, when a colleague printed out Munn Heydorn’s guide to nonprofit organizations on the Internet. Even in 1994, it was a document of many, many pages. She suggested I explore some of the resources recommended, as she was too busy to do such (and was only interested in emailing her college friends). Somehow, soc.org.nonprofit jumped out at me most in that long list of resources, and I joined as soon as I could figure out how to do so. The World Wide Web seemed so boring to me then — it was just online brochures — whereas USENET was interactive, and its newsgroups felt like communities. As email groups via ListServ and Majordomo proliferated, and then along with YahooGroups, nonprofits on the Internet flourished.

Sure, there were nonprofits then – and for-profit businesses, for that matter – who used their new web site as an online brochure, and email as one-way communication with customers and constituents. In fact, there are a lot of companies still doing this. But these have never been the norm when it comes to Internet use.

So let’s stop talking about the Internet as something new and, instead, start looking to what’s worked, and what hasn’t, over the many years. There are some fantastic case studies from the 1990s – even the 1980s – about virtual volunteering, online mentoring, crowd-sourcing and microvolunteering via newsgroups, and so much more – that are still relevant today. Mistakes that were made in those early days of networking tech are being made again as the Internet gets rebranded as the Cloud and online social networking, as episodic online volunteering gets rebranded as microvolunteering, and as people are starting nonprofits or social enterprises to do with Facebook or Twitter what many nonprofits were doing with USENET back in the 1980s. Let’s learn from those mistakes instead of repeating them!

Also see The Revolution Will Not Be Tweeted.