Can volunteer engagement cultivate innovation within an organization where volunteers serve? And what conditions are necessary for such innovation by volunteers to happen? This paper explores that question: Beyond Service Production: Volunteering for Social Innovation by Arjen de Wit of Vrije Universiteit Amsterdam, The Netherlands, Wouter Mensink of The Netherlands Institute for Social Research, The Hague, The Netherlands, Torbjörn Einarsson of Stockholm School of Economics, Sweden, and René Bekkers of Vrije Universiteit Amsterdam, The Netherlands.

It was first published online on October 12, 2017 and was published on paper in the Nonprofit and Voluntary Sector Quarterly by ARNOVA.

Abstract:

Building on theories from different fields, we discuss the roles that volunteers can play in the generation, implementation, and diffusion of social innovations. We present a study relying on 26 interviews with volunteer managers, other professionals, volunteers, and one former volunteer in 17 (branches of) third sector organizations in eight European countries. We identify organizational factors that help and hinder volunteer contributions to social innovation… This rich, explorative study makes it a fruitful start for further research on the relationship between volunteering and social innovation.

In short, their research question was: Which organizational factors help and hinder volunteers to contribute to social innovations in third sector organizations?

You can download the paper for free.

I found the paper because I’m quoted in it. And if you are a manager of volunteers, this is one of those rare academic papers on volunteerism that is actually worth your time to read (sorry, academics, but so often, your papers aren’t what practioners need).

By social innovation, the paper’s authors mean new solutions – products, markets, services, methods, models, processes – that lead to new or improved capabilities and better use of assets and resources by a nonprofit, NGO or other volunteer hosting organization that address its mission and serve its cause, directly. I define social innovation as something that is transformative for the organization and those it serves. Certainly volunteers that introduced mission-based organizations to the Internet were social innovators. Volunteers connecting an organization to new communities and people very different from those the nonprofit usually works with can be seen as social innovators as well.

Here are “a few illustrative examples” the paper identifies as social innovations introduced to nonprofits by volunteers:

a telephone service in a nonnative language (Swedish Red Cross), a School of Civic Initiative where people are educated to make them more active in public life (Hnutí Duha, Czech Republic), first aid education for partially sighted and blind people (German Red Cross), a bicycle campaign (Greenpeace Denmark), and a shelter for illegal male immigrants (Salvation Army Netherlands).

Examples of innovations occurring on a larger scale and introducing system-level changes that the paper cites are:

the lobby for new government policies (Czech branch of the Salvation Army) and a network to connect entrepreneurs in the field of environment with investors, publish their innovative work, and promote a financing network (Fundación Biodiversidad, Spain).

The paper delivers on identifying organizational factors that help and hinder volunteer contributions to social innovation. From the paper’s conclusion:

Organizational factors that may enhance volunteer contributions to social innovations include a decentralized organizational structure, the “scaling up” of ideas, providing training and giving volunteers a sense of ownership. Factors that may hinder volunteer contributions to innovations include a lack of resources and a reluctant attitude within the organization, for example, when a new project does not fit within the organization’s strategy. By identifying and exploring these mechanisms, this article adds insights on a new perspective for third sector research and offers useful tools for volunteer managers to improve the innovative capacity of their organization.

Terrific stuff. Kudos to the authors. This paper is worth your time.

Also see:

• tasks for a university intern at your organization
• Your organization is NOT immune to sexual harassment
• Why Should the Poor Volunteer? It’s Time To Re-Think the Answer
• Resources re: labor laws and volunteering
• Make volunteering transformative, not about # of hours
• Do NOT say “Need to Cut Costs? Involve Volunteers!”
• Value of Volunteers – Still Beating the Drum
• My consulting services