Tag Archives: virtual volunteering

Australian volunteers growing preference for online volunteering

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ProBono Australia reports that a new study finds Australian volunteers have a growing preference for online volunteering, more young people want to get involved, and there is an increasing interest in short term or project based volunteering. The study, commissioned as part of the country’s National Volunteering Strategy Consultation, polled more than 800 volunteering groups and found that traditional forms of volunteering remain popular, but new forms of participation are emerging and needed to be accommodated.

Hmmmm…. this sounds like what myself and some other volunteer management consultants have been saying since, oh, 1996?! These trends have been happing for a while now, in several countries. But we can never have enough reports like this, as so many people – and funders – seem to remain unconvinced.

Among the things I was very happy to see from the report:

  • one of the many things needed to help embrace these emerging trends is addressing the various costs associated with volunteering, both for volunteers and volunteer-involving organisations, which can be significant barriers to participation. Yes, that’s right: volunteering is STILL not free!
  • the affirmation that effective volunteer management helps improve the efficiency of organisations and increases their capacity to comply with and implement risk management strategies needed for successful volunteer engagement.
  • the affirmation that information technology, especially the internet, can be better harnessed by volunteer-involving organisations to make participation in volunteering more accessible.

Organizations that involve volunteers need to accommodate and encourage these emerging trends while continuing to cater for traditional forms of volunteer participation. It’s my long-held contention that embracing these trends will vastly improve the experience for traditional volunteers (people who volunteer long-term). They will also, ultimately, help managers of volunteers be better supporters of volunteers. Everybody wins!

I presented on these trends last year during three weeks of intensive workshops with volunteer managers in Australia (thanks again, Martin Cowling of People First – Total Solutions and Andy Cowling of OzVPM and both of Australia, for all you did to make that happen). Given the responses in this report, I suspect some of the workshop attendees, as well as those who were a part of the Australasian Retreat for Advanced Volunteer Management that year, were contributors. That’s not me trying to take credit for what’s in the report; that’s me lauding Australian volunteer managers for being so aware of what’s happening in their sector.

ProBono Australia provides an excellent summary of the report. The report will inform the National Volunteering Strategy, which the Government plans to release later in 2011. The strategy is expected to outline the Government’s vision for volunteering over the next 10 years and will provide a framework which encourages volunteering. You can download the full report as well.

volunteer online & make web sites accessible part II

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Comedian, writer, broadcaster and prolific tweeter Stephen Fry is backing a new campaign in the U.K. called Fix the Web, launched to tackle the problem of inaccessible websites. The project aims to have 10,000 online volunteers within two years, all reporting problems regarding web site accessibility for people with sight impairments (not just people who are legally blind, but people who wear glasses – like me!), hearing impairments, mobility issues, and other disabilities back to web site owners to get fixed.

And as I reported earlier, Knowbility is hosting a terrific online event, AIR Interactive, that gives online volunteers a chance to either

    1. create an accessible website for a musician or arts web site of your choice and submit the URL by March 5th.

OR 

  1.  choose from these sites and critique the accessibility features and redesign one page for accessibility. Submit by March 5th.

AIR-Interactive participants help ensure that as arts go online, rich cultural experiences can be enjoyed by everyone – including people with disabilities. Online volunteers need to register and then access online tutorials. There are two call-in conferences for participants to receive live consultations. The AIR Interactive event also allows anyone with Internet access to participate and is another a great example of virtual volunteering. So far teams from Manchester in the UK, Mumbai India and Buda, Texas have joined (in addition to Austin, ofcourse).

One caution about both of these online volunteering opportunities: they take real time. It is so easy to say yes to volunteering via the Internet that many people sign up to do so before really considering their schedule. Most volunteers who take this approach end up never having that spare time originally envisioned and do not complete an assignments they committed to doing, leaving the organization scrambling to get the work done by others. Saying yes to virtual volunteering but then not completing an assignment also affects the organization’s view of online volunteers: staff may decide online volunteers are not trustworthy nor reliable, and challenge or even halt attempts to expand virtual volunteering at an organization.

So please DO sign up for either of these virtual volunteering activities. But also be sure reserve some time to actually get the activities done!

Needed: Online Volunteering Research

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On the Volunteers & Technology forum at TechSoup, someone asked me what I thought the top five potential research areas are regarding online volunteering.

My answer is there, but I’ll put it here as well, with some additional info.

First, I should note that no institution is doing online research regarding online volunteering, and no one person is consistently doing it, including me — I do it when I can, as I have no funding to do such (and, actually, I haven’t been seeking any). I’ve done more in the last two years, for the revision of the Virtual Volunteering Guidebook (to be released early next year), than I’ve done in the 10 years before — but I was stunned at the lack of research by other people I could reference.

Studies regarding volunteering don’t include anything about online volunteering, despite the practice being more than 30 years old. I get an email about twice a year from some graduate student wanting to do a study about online volunteering, and I’m happy to help them, but their topic is always the same, and not at all what’s needed by the field: the motivation of online volunteers. Snooze.

For practitioners — as in nonprofit and government staff that want to be successful in engaging online volunteers — I think the priority research needs regarding online volunteering are the following, but not in any order of priority — any of them would be hugely welcomed by practitioners:

    • What are the factors for success in an online volunteering completing a volunteering assignment.
  • What are the factors that keep an online volunteer supporting an organization for at least a year.

For those first two, practitioners have been talking about this, and I’ve been talking to them about it, but I haven’t been researching it in a consistent way that would meet rigorous academic standards. For those who have been involving online volunteers themselves: we know the answers, for the most part, but the only actual academic research is from back in the 1990s. There really needs to be current research, and not by me. Such research would be an affirmation that’s really needed by practitioners in mobilizing resources to involve volunteers and, as there are a few people running around claiming loudly that no screening, no orientation, no prepping of online volunteers is needed at all, that online volunteers will magically complete their assignments without organizations being so “bureaucratic”, it means a lot of volunteer managers can get push back from senior management when asking for critically-needed resources to properly screen and support online volunteers.

Other research priorities, IMO:

    • Are there management needs that are different for online volunteers representing different groups (by age, by geographic region, by profession, by education level, etc.) to complete assignments and to be inspired to continue supporting an organization over months rather than just days or weeks.
    • How much does involving online volunteers cost – a comparison of at least 20 organizations in the USA (or any one country, for that matter).
    • What differences are there in the success of involving online volunteers in non-English-speaking countries in Europe in comparison with North America?
  • What differences are there in the success of involving online volunteers in developing or transitional countries where Internet access is available to large portions of the population (India, Nigeria, South Africa, Pakistan, Poland, etc.) in comparison with North America?

Okay, that was six instead of five. Those last two are needed hugely. Online volunteering is happening in other countries, whether the NGOs there admit it or not. I’ll never forget doing a training in Germany for about a dozen folks, and once I explained what online volunteering was, it turned out four organizations there were involving online volunteers — they hadn’t realized it, however.  Spain is doing a LOT regarding online volunteering — but no one is tracking it/researching it (I’d say they are ahead of even the UK in terms of online volunteer engagement — they were as of 2001, anyway).

Now, what I didn’t say on the TechSoup forum: why aren’t academics, organizations and institutions including online volunteering in their studies regarding volunteering? Why do they continue to ignore a practice that’s more than 30 years old, and has been talked about widely — in newspapers, at conferences, in online discussion groups — since the late 1990s? Here is why I think that’s the case:

    • Intellectual laziness on the part of of the organizations — and, in some cases, on the part of individual researchers.
    • These organizations and institutions, and many academics, are simply not in touch with what is happening on the front lines of volunteer engagement. They don’t participate in online discussion groups about nonprofits, with practitioners, for instance. Their silence is deafening.
    • They do not listen to others outside their immediate circle — and they let funders, even from the corporate world, define their research topics. Try writing, say, the Corporation for National Service or the Pew Research Center about online volunteering and the need for research or the need for it to be consistently included in volunteerism research, and see if they respond. Yes, I’ve tried, more than once. No, they never wrote back. I gave up.

Your thoughts?

Online volunteers essential to Wikimedia fundraising

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This is my new blog home. Welcome! The more than 600 entries at my blog home for the last five years will move in the coming weeks, I hope (Posterous is working on it). If not, let’s hope they stay at my old blog home indefinitely!

Wikimedia logoInstead of hiring a consultant to lead its annual fall fundraising campaign, as it has in the past, the Wikimedia Foundation is involving online volunteers to design this year’s annual fundraising efforts. About 900 online volunteers have participated in online planning sessions over the past five months, designing and submitting online banners, and testing banners and other fundraising messages. Campaign communications that got the best test results are being adopted. The campaign is already outpacing last year’s in terms of money raised.

Wikipedia is the highest profile activity of Wikimedia, with around 17 million entries in more than 270 languages, but its not the only project of this foundation. Have a look at all the Wikimedia projects to learn more about their various initiatives — all involving online volunteers.

What’s great about this campaign is that the volunteers aren’t being involved because of old-paradigm reasons like “We can’t afford a consultant so we’ll get volunteers to do this activity” or “Online volunteers are free! so we’re going to save money!” No, volunteers are being involved because Wikimedia has realized that volunteers — some of their most dedicated stakeholders — are the BEST people to lead this activity!

In an interview with the Chronicle of Philanthropy, Philippe Beaudette, a former volunteer who is now a Wikimedia Foundation staff member, said volunteers have been essential in making sure this year’s campaign messages are relevant in dozens of different countries where Wikipedia has avid readers. “I wouldn’t know how to ask for money in Zimbabwe, but now I know where to find the volunteers who can ask for money in Zimbabwe,” he says. “The cultural influence and diversity that have come together to support this fund raiser are overwhelming.”

It was assumed that a message from Jimmy Wales, the founder of Wikipedia, would do better than a solicitation from another spokesperson. But, says Mr. Beaudette, “we tested another banner from a young woman in Jakarta, Indonesia, and her banner did almost as well. She had one memorable line, ‘If you have knowledge, you must share it,’” which proved to be compelling to donors.

Mr. Beaudette says the foundation set out clear rules for participation from the start – something that is essential in effective online volunteering/virtual volunteering. Planning and discussion sessions with online volunteers began weekly and are now daily.

This is at least the second time the Wikimedia Foundation has involved online volunteers in the decision-making processes at the organization: more than a year ago, online volunteers, drawn mostly from the ranks of online volunteer editors of Wikipedia, engaged in a year-long process to develop a strategic plan for the Wikimedia movement. Wikimedia wanted their help in understanding what its initiatives should be in five years, and how Wikimedia could get there from here. I was a volunteer in that process; I started by adding myself to the Wikimedia expert database. I was later asked to join a Wikimedia task force – specifically, the Community Health Task Force. I was able to contribute probably eight hours total, over two weeks. I summarized my own recommendations here, and many of these became a part of the final proposal regarding volunteer recognition at Wikimedia.

As I said in my blog last year spotlighting Wikimedia’s activities, I love it when an organization invites volunteers to contribute to strategic plans, and I love it when they provide an online way to do so. It’s always a good thing to do. No matter what happens, Wikimedia can at least say, “Wow, we have a LOT of community members/volunteers who REALLY care about our future!” Can YOUR nonprofit say that?

But note that this online volunteering effort still requires paid staff to support the volunteers and coordinate their efforts. By the logic of many people, because Wikipedia and other Wikimedia Foundation initiatives involve thousands of online volunteers, the organization should have no budget — because volunteers are FREE, right? Wrong… Even at Wikimedia, online volunteers are not free, and here’s why.