Tag Archives: social media

Request to all those training re: volunteer management

Are you teaching a volunteer management 101 class, where you talk about the basics of successfully managing volunteers?

Are you going to teach a workshop on how to identify tasks for volunteers?

Are you going to teach a workshop on how to recruit volunteers?

Are you going to teach a workshop on how to keep volunteers engaged/volunteer retainment?

Are you going to teach a workshop on how to recognize/honor volunteers?

If you said yes to any of these questions, then here’s a thought. Actually, it’s a very strong suggestion: you absolutely should include virtual volunteering, whether or not you ever say the phrase virtual volunteering. You absolutely should talk about how to use the Internet – email, a web site, social media, third-party web sites – in each and every aspect of those basics of volunteer management. No exceptions. No excuses.

Consider this: no high-quality marketing workshop about event promotion would not talk about the Internet. No high-quality HR seminar or webinar would talk about worker recruitment and not talk about the Internet. No high-quality management class about better-supporting large numbers of employees in their work would not talk about digital networking tools. So why do those that work with volunteers settle for volunteer management workshops, even on the most basic subject, that don’t integrate into the class the Internet use regarding supporting and involving volunteers?

I hear a lot of excuses for consultants and other workshop leaders who don’t talk about Internet tools in a course regarding the management of volunteers:

The volunteer managers I’m working with don’t work with volunteers that use the Internet or text messaging
The volunteer managers I’m working with are at organizations focused on the arts or the environment or animals or homelessness and therefore don’t need to talk about the Internet or text messaging
There’s a separate workshop for talking about digital tools
The volunteer managers I’m working with have volunteers that are over 55

ARGH! Not one of those excuses is valid for not integrating talk of the Internet throughout any volunteer workshop addressing basic topics like recruitment, retainment, task identification, etc. NOT ONE. In fact, I think anyone who attends a workshop on working with volunteers, especially a volunteer management 101 course, whether hosted by a volunteer center, a nonprofit support center, or a college or university, whether online or onsite, should ask for at least a partial refund if virtual volunteering is not fully integrated into the course (it’s either not mentioned at all or is briefly mentioned at the end of the class). There is NO excuse for this, it shows a lack of competency on the part of the workshop leader and it’s time to demand better!

As Susan Ellis and I note in The LAST Virtual Volunteering Guidebook, virtual volunteering should not be a separate topic amid discussions about volunteer engagement and management. Instead, virtual volunteering needs to be fully integrated into all such discussions and trainings. No more segregation at the end of the book or workshop! The consequences of not integrating Internet use into volunteer management 101 workshops? It ill-prepares people for working with volunteers. It also immediately contributes to the stereotype that nonprofits are out-of-touch and old-fashioned.

We called it The LAST Virtual Volunteering Guidebook not because we don’t think there will be more to say about virtual volunteering in the future, not because we don’t think there will be new developments on the subject, but because we really hope it’s the last book focused only on virtual volunteering, because we hope all books written about working with volunteers, whether in general or regarding a very specific part of the management of volunteers, like mentoring or risk management or recruitment or board member support or whatever, will now fully integrate the use of the Internet/digital tools in their suggestions. We hope that every workshop on any aspect of volunteer management, and every certificate regarding the management of volunteers, will fully integrate the various uses of the Internet in their suggestions. There’s no excuse not to!

Insecurity in the Humanitarian Cyberspace: A Call for Innovation

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ALNAP (Active Learning Network for Accountability and Performance in Humanitarian Action) has a fantastic blog posting, Insecurity in the Humanitarian Cyberspace: A Call for Innovation, by Kristin Bergtora Sandvik. An excerpt:

“Over the last two decades, innovations have fueled the creation of a humanitarian cyberspace. It is now time for the task of addressing the challenges posed by the humanitarian cyberspace to be prioritised on the humanitarian innovation agenda… The traditional notion that the ´virtual` world is a different social space than the ´real world` is by now obsolete, also in the humanitarian context… While the traditional threats to the humanitarian space persist, the humanitarian cyberspace broadens the scope of humanitarian action – which means that, instead of shrinking, the humanitarian space is actually poised to enter an expanding frontier. As illustrated by the increasing reliance on mobile cash transfers in food aid, the humanitarian cyberspace also offers new options for the constitution and distribution of relief. The notion that access to information and humanitarian data constitutes a form of relief in its own right illustrates how technology is reshaping the very definition of aid. The emergence of ‘digital humanitarians’ exemplifies a shift in the understanding of who is an aid provider and the possibilities for providing aid from a distance. At the same time, the humanitarian cyberspace has engendered a new set of threats, which impinge on the humanitarian space and which needs to be taken more seriously in the context of humanitarian innovation.”

Another excerpt:

“The use of social media by fieldworkers may undermine principles of neutrality and impartiality and endanger recipients of humanitarian aid as well as aid workers. The dilemma is well-known: In the humanitarian field, the free speech of aid workers must be balanced against the vulnerability of aid recipients and the particular dynamics of the emergency context. However, social media exacerbates the risk, also for humanitarians themselves…While the medical and social work professions (among others) are developing more robust, binding and enforceable industry standards with respect to social media, the humanitarian sector is lagging behind. Facebook, Twitter and Instagram are largely perceived as ‘private’ platforms, even when used actively during and for work. Additionally, the tension between security concerns and fundraising priorities seems to exacerbate the difficulty of developing strong and innovative approaches to responsible social media use.”

This entire blog is a MUST read for anyone working in international development, as well as any nonprofit, government or other mission-based organization. It is based on a roundtable at the 4th bi-annual IHSA World Conference on Humanitarian Studies and Sandvik’s recent article in the Third World Quarterly ‘The humanitarian cyberspace: shrinking space or an expanding frontier?’

The Active Learning Network for Accountability and Performance in Humanitarian Action (ALNAP) was established in 1997, as a mechanism to provide a forum on learning, accountability and performance issues for the humanitarian sector.

Relationships take time, even via social media

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Stop looking for the magic social media management tool, the one that allows you to send one message to “all” the social media platforms and magically get lots of likes and followers. The one that keeps you from ever having to actually log in to Twitter, Facebook, Instragram, etc.

Stop it NOW.

That approach to social media is like walking into a room full of people, making an announcement, even a powerpoint presentation, never taking questions or looking to see if anyone is listening, walking out when you’re done, and then wondering why no one gave your nonprofit money, came to your next event, provided input on your programs, joined as a volunteer, etc. – and using that same experience to say, “Well, I guess everyone likes us or they don’t care, because no one said anything to me!”

Timo Lüge blogs at Social Media for Good and in a recent blog: says this:

“Social media is about building and sustaining relationships. It is not a one-time interaction. In other words: you need to stop thinking about how you can get people to ‘like’ a post and instead develop a long-term strategy for how you want to interact with the community. You and your management need to accept that that will take time. Focus on the quality of the interactions instead of the quantity.”

That doesn’t mean you shouldn’t use a social media management tool to schedule tweets or Facebook status updates or anything else in advance, or to create analytics – I use Hootsuite to schedule my daily tweets in the morning and afternoons, as well as bi-weekly posts to Googleplus and, sometimes, to Facebook. But I still take the time log into each of those platforms, individually, and to read messages by people and organizations I follow, like those messages, comment on them, share posts by others, reply to comments that have been made to me, etc. I also make sure I tag people and organizations related to what I’m posting on social media, so they know they are being talked about, and might be encouraged to reply. In other words, I spend time with the audience, just like I would in a room full of people, to hear their feedback, to hear what they are doing and thinking, to acknowledge their points of view and to get a sense as to whether or not I’m really connecting with people. That’s what building and sustaining relationships look like, online or off. And that’s what it takes to make social media worthwhile for any nonprofit (or for-profit, for that matter).

Also see:

For more about building relationships online, see The Last Virtual Volunteering Guidebook, by Susan J. Ellis and myself. The community engagement principles offered here work with the very latest digital engagement initiatives and “hot” new technologies meant to help people volunteer, advocate for causes they care about, connect with communities and make a difference. Tools come and go – but certain community engagement fundamentals never change.

Snapchat’s Potential Power for Social Good – with REAL examples

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(also applicable to Tik Tok or Instagram or whatever the short-video-platform fad of the month is)

The vast majority of nonprofits, NGOs and community-minded government programs do not have the staff nor the expertise to use every social media tool out there, or even most of the most-popular tools, especially with so many funders refusing to fund “overhead.” That means these mission-based programs are often late adopters when it comes to social media tools – it’s a wait-and-see-if-this-will-stick-around attitude.

During workshops I’ve lead in the last 12 months, I have been getting asked a lot about SnapChat. If you don’t know, SnapChat is a phone-based app that uses photos or videos, with text, to create its messages to an account’s subscribers; you have a fleeting moment to captivate your audience, because 10 seconds after a user opens the message, it disappears. Nonprofits, government agencies and other mission-based folks have asked me if I think it’s worth their time to use to get a message out. My answer is always, “it depends.” IMO, it depends on if you have a program about which you really, really want and need to reach tech-savvy young people. But to work, the messages have to be specifically targeted to that audience and platform (just 12% of SnapChats millions of users in the U.S. are 35 to 54, though they company says that demographic is growing). In other words, you can’t just repurpose what you’re posting to Facebook or Twitter.

Starting in 2013, every few months, there’s an article touting the possibilities of Snapchat for nonprofits – the latest is this article on Snapchat’s “Power for Social Good”. IMO, most of the articles, even this latest one, are just hype – yes, I’m sure everyone is talking about SnapChat at the big Consumer Electronics Show in Vegas this year. Yes, 90% of Snapchat followers are now consuming the content, but that was a similar number for Facebook or Twitter in the early days – it will plummet as more people use it, as more PARENTS use it, as people subscribe to more and more users, etc.

Still, given that Snapchat isn’t yet saturated with advertising (the company is still working on an ad model), and that it has an excellent viewer rate (around 90% of messages are viewed by subscribers), and that millions of young people are using it, the platform has promise, at least this year, and maybe for another year or two, as an effective outreach tool for people under 35 in particular.

Most articles about Snapchat use by mission-based entities are about its potential, not about how it’s actually being used by nonprofit, NGOs, government agencies, schools, etc. So, let’s look at three REAL examples of mission-based organizations doing something with SnapChat that made it worth their time (and note, these actual examples were REALLY hard to find):

Tenovus, a Welsh charity helping people with cancer, used Snapchat to generate media coverage for Volunteers’ Week in the UK. The charity teamed up with WalesOnline and asked supporters to take a #selflessie – a selfie of them doing something selfless – and send it to the charity and WalesOnline via Snapchat. The response was, apparently, excellent – but it would be interesting to know how many of these young people had perceptions changed about cancer, how many became volunteers for the cause, etc.

DoSomething.org is one of the largest nonprofits for teens and young adults in the USA, connecting 13-to-25 year olds to a wide variety of social causes and ideas of how to get involved. SnapChat users fall almost exactly within that age demographic. So, for instance, the organization ran a campaign in February called Love Letters, to encourage young people to make Valentine’s Day cards for homebound seniors, and to create excitement for the campaign, a staff member dressed up as Cupid and made a Snapchat story, using a series of photos with text, explaining that he was going to go out onto the streets of New York City and deliver Valentine’s Day cards, and he encouraged SnapChat followers to vote via text if he should deliver the cards by bike, ice skates or on foot in Central Park. The idea was that, if young people laughed at the photos and voted, they were more likely to make cards for seniors – though there’s no data on how many actually did so.

Save the Children has been using SnapChat since 2015. According to a thread I found on Facebook, “We have found we are getting HUGE engagement vs. other platforms (50% of our audience viewing our stories). We’ve used it for events like UNGA and our Gala, but find the best stories are those from the field where we are showing the children and families helped by our programs.” Save the Children exported their messages for their SnapChat photos that created a story about live in Jordan’s Zaatari refugee camp for Syrian refugees, so the messages wouldn’t disappear, and you can see this SnapChat campaign via Facebook. Unknown: were minds changed about refugees? Was there an increase in donations from young people because of this Snapchat use?

I still say “it depends” on whether or not a nonprofit should use Snapchat, but I will say that every nonprofit should be encouraging volunteers to use their social media channels, including Snapchat, if they are on it, to talk about and/or send pictures of themselves in action supporting a non-profit’s mission, like preparing food, cleaning up a trail, sitting at their computer while engaged in virtual volunteering, etc. But the organization needs to provide repeated guidance on this: volunteers need to always adhere to your organization’s social media policies regarding sharing photos online, they need to provide info on how their friends could also participate or get more information, etc.

A great way to involve young volunteers might be to invite them onsite to talk about how the nonprofit might use Snapchat to promote a specific message, and how those young people could actually undertake the activities for this to happen; this isn’t so that the nonprofit doesn’t have to get paid staff to do it but, rather, because these volunteers actually might be the best people to lead this activity, better than paid staff, because the organization can involve young people in a very memorable way and in a leadership capacity, and in a way that might become a story in-and-of-itself for the media. Just be sure that screen-capturing is a part of the campaign, so you can preserve and review messages long after those messages disappear on Snapchat!

Even if SnapChat loses its shine in a year or two, your use of it won’t be time wasted; we live in an era where we must be much more nimble in crafting our messages for different online platforms. What you learn using SnapChat is going to help you use whatever takes its place as the shiny new popular kid in a year or two (update: that’s now Tik Tok and Instagram).

Update March 25: justgiving.com has an article called 7 charities that totally get Snapchat (no publication date given) and it highlights Do Something Snapchat activities (see above), as well as:

The organization Penny Appeal and World Champion Boxer Amir Khan’s Snapchat story of welcoming Syrian refugees as they landed on the Greek island of Lesbos, to create awareness about their plight.

Young Enterprise NI in the U.K., which uses Snapchat to provide young people with “bite-size” business tips and advice.

Royal National Lifeboat Institution, also in the U.K., which uses it to “have conversations with our supporters… to raise awareness of our lifesaving work.” The RNLI has used it to organize competitions, share coastal safety advice and tell stories of their volunteer lifeboat crew.

MuslimAid, a charity in the U.K. that says it uses it “as a key volunteer recruitment tool and as a hassle-free way of bringing their events to life.”

Brazilian environmental NGO OndAzul, which shared 10 second Nature Snapfacts with their followers. “Teens who opened their Snap would catch a fleeting glimpse of natural beauty being destroyed by man made hazards.”

The Danish branch of World Wildlife Fund (WWF) used Snapchat to emphasize the speed at which endangered species disappear. Each ad featured one of five endangered animals with the tagline ‘Don’t let this be my #LastSelfie’.

Update April 5: Beth Kanter has a new blog that adds a few more examples and links to some tutorials.

Update July 14, 2020: How Your Nonprofit Can Use TikTok. By Classy, a social enterprise that creates online fundraising software.

I’ve read a lot about SnapChat, and dabbled with it myself, and the suggested practices talked about in the aforementioned case studies yet again confirms what Susan Ellis and I promote in The Last Virtual Volunteering Guidebook. Online tools come and go, but certain community engagement principles never change, online or onsite, and our book can be used with the very latest digital engagement initiatives and “hot” new technologies meant to help people volunteer, advocate for causes they care about, connect with communities and make a difference – even if those technologies didn’t exist when we wrote this book.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

Goodbye newspaper, goodbye community?

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I don’t just come from a city in Kentucky; I come from a community. And I believe that one of the things that has made Henderson a community has been our local newspaper, The Gleaner.

I started reading The Gleaner as soon as I started to read. Everyone in my family read The Gleaner. Every neighbor read The Gleaner. Every adult I knew referenced the newspaper regularly. We all knew what city and county ordinances were up for debate, who had died, who was running for what office, what was happening in the state legislature, who was getting married, who had gotten divorced, local team sports scores, what Spring musical the high school was doing, and all the other things a community should know. The news from our paper crossed lines of culture, ethnicity, religion, political belief and neighborhood. The news was about us, for us. In so many ways, The Gleaner was the best representative of our community, as a whole.

I worked at The Gleaner when I was in high school. I worked there again as a summer intern in 1986. More than 25 years later, when I’m back in Henderson, people recall some of the stories I wrote, some I don’t remember myself. When I left Kentucky, my parents bought me a subscription to my hometown paper, and I would get the newspapers in bundles in the mail. I was long gone from Henderson, but I knew what was going on there. I used what I learned from my time working at this paper in my press relations career, which I chose over a journalism career. More than once, I had a reporter tell me, “I can so tell you worked at newspapers. You always have the info I need!”

In the 1990s, what I dreaded for so long happened: the local owner of The Gleaner sold the newspaper. It came under the management of a newspaper in another state. I got a taste of the identity and news Henderson was losing when I went to The Gleaner‘s web site but couldn’t access the front page story about the death of Dr. Donald Cantley, a beloved member of the Henderson community, a former president of the Kentucky Chapter of the American Academy of Pediatrics who devoted his life to improving the physical and mental health of children. He established seven school-based clinics to provide care for children with inadequate health coverage of other barriers to care, and was a pioneer in his approach to caring for children with behavioral disorders. It was huge news in Henderson when he died, but the web site had been revamped in such a way that anyone with a Mac OS just a year out of date couldn’t access it. Furious, I called The Gleaner, and a staff member and friend told me, sorry, but the web site is managed by the Evansville, Indiana Courier Press. So I called that other office, asked that the front-page story be emailed to me, told them why, and they sent me… the obituary from page 2. Because they didn’t know who Dr. Cantley was. They didn’t know he was on the front page of the newspaper in Henderson, Kentucky.

When I was last in Kentucky, I was stunned at the skimpiness of my hometown paper. The cuts in reporting staff have been devasting on local coverage. And the Internet has not replaced this information; I just tried to find some of the information I used to find in my hometown paper, by spending time on various organization’s social media and web sites – funeral home web sites, school social media accounts, government social media sites, etc. I think I know less than a quarter of what I would have known in the same amount of time with a version of the newspaper produced in the way it was in the 1980s.

I remember when I was studying for my journalism degree at Western Kentucky University. One of my professors said that, if you are ever out of story ideas in your local community, just look at the newspaper’s classified ads – there will be something there that will lead you to a story. Classified ads in newspapers now barely exist, replaced by Craigslist. Honestly, I feel like most Craigslist ads are either scams or from creepy people I really don’t ever want to meet face-to-face.

I long ago accepted that my hometown newspaper is going away, slowly but surely. I know this is happening all over the USA. 105 newspapers closed in 2009 alone. In 2007, there were 55,000 full-time journalists working at nearly 1,400 daily papers; in 2015, there were 32,900, according to a census by the American Society of News Editors and the School of Journalism and Mass Communication at Florida International University, and that number doesn’t include the big buyouts and layoffs last fall, like those at the Los Angeles Times, The Philadelphia Inquirer and the New York Daily News, among others, and weeklies and magazines like National Geographic.

But what is the cost of this loss? “You know who loves this new day of the lack of journalism? Politicians. Businessmen. Nobody’s watching them anymore,” said Russ Kendall, quoted in this blog on the Bill Moyers site. Kendall was a long-time photojournalist and editor who is now self-employed as a pizza maker. Indeed, I’ve wondered often if state legislatures have been so prolific in some of their legislation that rolls back civil rights legislation, women’s access to health care, environmental laws and more because they know they aren’t being scrutinized by the public the way they were 30 years ago, because of the demise of newspapers.

But the loss is also the loss of community. What city and county ordinances are up for debate? What is happening in the state legislature? What Spring musical is the high school doing? I ask – and people aren’t sure, they can’t remember… not in Henderson, not in the small town where I live now, in Oregon. Local information is slowly disappearing – along with local connections. And social media ain’t so social.

Update December 10, 2018:

“When a city loses its newspaper, there aren’t reporters around to keep municipal spending in check. When a city spends money irresponsibly, it becomes less trustworthy. Then it loses its chance to get loans with low interest rates. This study found that taxpayers pay more in loan rate increases than they would have if they subscribed to a local paper.” From NPR.

Keynote speaking in South Carolina & Washington state!

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Come here me speak this month or next!

Me in South Carolina Jan. 27 – 29, 2016
I’ll be the keynote speaker and presenting workshops at the South Carolina Association for Volunteer Administration (SCAVA) annual conference, January 27-29, 2016 in North Myrtle Beach! You do not have to be a member of SCAVA to attend. Join me!

Me in Vancouver, Washington (state – USA) Feb. 11, 2016
I’ll be the keynote speaker at the Nonprofit Network Southwest Washington / Directors of Volunteer Programs Association (DVPA) conference on Thurs., February 11 in Vancouver, Washington (state), USA.

You can book me for your conference or workshop! After February 2016, my consulting schedule is wide open. I am available for presentations, short-term consultations, long-term projects, part-time positions, and, for the right role, a full-time permanent position. Here’s what I can do for your organization/initiative.

There are free online workshops by me which you can view anytime, if you want to know more about my presentation style. Most are more than 45 minutes long:

using the Internet and smartphone apps to work with volunteers (this workshop is FREE online, viewable at any time via YouTube)
the best assignments for online volunteers (this workshop is FREE online, viewable at any time via YouTube)
managing IT volunteers (this workshop is FREE online, viewable at any time via YouTube)
online community and volunteering management – supporting online community participants as volunteers
Using video to support online volunteers/remote volunteers (very short video on just the basics)

I’m available for interviews on Skype or your preferred video conferencing tool, and, of course, by phone – I’m on West Coast time (the same as Los Angeles). I’m available for in-person, onsite interviews in and around Portland, Oregon (the area where I live), and am willing to travel most anywhere for an interview or as part of a short-term consultation.

UN, NGO efforts to counter hate

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On December 2, 2015, the United Nations Alliance of Civilizations (UNAOC) held a Symposium on Hate Speech in the Media, with senior officials calling for a global mobilization of citizens to help counter messages that promote xenophobia, violent extremism and prejudice. The symposium was the first of a series that UNAOC will host, called Tracking Hatred,. The next symposium will be held in Baku, Azerbaijan, in April.

The UN Counter Terrorism Executive Directorate (CTED) also organized two days of panel discussions later in December, a collaboration between the public and private sector, called “Preventing Terrorists from Exploiting the Internet and Social Media to Recruit Terrorists and Incite Terrorist Acts, While Respecting Human Rights and Fundamental Freedoms.”

@unaoc, @friendsunaoc, @UN-CTED and other agencies, UN and non-UN alike, are using #SpreadNoHate and #Reclaimingtheweb on Twitter to promote messages from these efforts. I’ll be using them as well, as appropriate, often.

Cristina Gallach, UN Under-Secretary-General for Communications & Public Information, said during the UNAOC event, “Hate speech has been with us for a long time. We will never forget the slaughter of over 800,000 Tutsis and moderate Hutus during a brief three month period in Rwanda in 1994. We will never forget either the six million Jews plus five million others who perished because of one hateful vision… Today, however, more than ever, individuals are using hate speech to foment clashes between civilizations in the name of religion. Their goal is to radicalize young boys and girls, to get them to see the world in black and white, good versus evil, and get them to embrace a path of violence as the only way forward.” She wasn’t just referring to Daesh (also known as ISIL or ISIS), though they are the most high-profile right now and, therefore, they were the primary focus of this event.

From what I’ve read about the symposium, there were lots of comments by speakers about enforcing laws that prohibit incitement of hatred or violence, and about social media companies being compelled to quickly delete content. I’m wary of this kind of talk, as governments use cries of “hate speech” to arrest people that are critical of the government or a religion, such as this 14-year-old boy in Turkey, or these teens in Egypt, or Raif Badawi in Saudi Arabia. I much prefer strategies focused on communications activities that establish and promote a narrative that pushes back against hate and prejudice, and was glad to see that strategy as a focus of two of the CTED panels, one called “privacy and freedom of expression in the digital age” and another that I am very interested in, called “Use of Internet and communications technology for counter-messaging purposes” – the link goes to webcast of the panel, moderated by Steven Siqueira, Acting Deputy Director, CTITF Office- UN Counter-Terrorism Centre (UNCCT) – so wish there was a transcription from this panel! If you want to listen to just a bit, here’s my absolute favorite: go to around the 14:00 point and listen to Humera Khan, Executive Director of Muflehun – she gives realistic, practical advice on mobilizing youth to counter online messages of hate. And then listen to Jonathan Birdwell of the Institute for Strategic Dialogue, right afterward, talking about teaching young people to critically engage with what they read online, and the importance of digital literacy. And then jump to around 36:00 and listen to Abdul-Rehman Malik, who has a provocative, assertive, right-on challenge to governments on this subject. The questions and answers after these three present is worth your time as well. The entire session lasts about 90 minutes, and is really worth your time to listen to (please, UN, release it as a podcast!).

I hope the people involved in these UN and civil society efforts know that, in the last 24 hours, Muslims on Twitter have hilariously trolled a Daesh leader’s call to violence – humor is a powerful tool in fighting against prejudice, and these tech-savvy Muslims are doing it brilliantly. I hope they know about online groups like Quranalyzeit and Sisters in Islam, tiny organizations doing a brilliant job online of countering extremist messages regarding Islam, and doing it as Muslims and from an Islamic perspective. Or about Mohamed Ahmed, a middle-aged father and gas station manager, and one of many Muslims in Minneapolis, Minnesota frustrated by Daesh’s stealthy social media campaigns, and countering it with a social media campaign of his own, AverageMohamed.com.

AND I HOPE EVERYONE KEEPS TALKING. Because I think they are talking about activities and messages that will really work in stopping the violence, and will make all aid and development efforts – about water, about reproductive health, about agricultural, WHATEVER – actually work, actually be sustainable. I so wish all of these efforts were getting more attention online, in traditional media, among all United Nations agencies, among NGOs, and among politicians.

Also see:

Propaganda for good (blog)

Recommendations for UN & UNDP in Ukraine to use Twitter, Facebook, Blogs and Other Social Media to Promote Reconciliation, Social Inclusion, & Peace-Building in Ukraine (PDF)

Reconciliation (a blog of frustration I wrote while working in Ukraine in 2014)

How Daesh (ISIS/ISIL) uses Twitter – update on resources

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I’ve been updating a blog I wrote earlier in December about communications activities not just to create awareness, but to persuade, to change minds, and to create advocates. There’s a new resource there regarding how Daesh (ISIS/ISIL) uses Twitter to create trending hashtags, and new info about an Islamic-based effort to counter Daesh’s messages. Check it out!

Things I learned in Kentucky last month

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This week, I’m blogging and launching new web resources based on my experience in October as the Duvall Leader in Residence at the University of Kentucky’s Center for Leadership Development (CFLD), part of UK’s College of Agriculture, Food and Environment.

Monday, I blogged about one of my workshops regarding Democratizing Engagement. Specifically: has the Internet democratized community, even political, engagement. Yesterday, I launched a new web page about online leadership.

Today’s topic: things I learned while in this program, as well as before, during and after presenting in my hometown in Henderson, Kentucky for the Kentucky Network for Development, Leadership and Engagement (Kyndle), serving Henderson, McLean, Union and Webster counties in northwestern Kentucky:

People under 30 love Instagram. When I asked University of Kentucky students, and a small group of high school students, what they were using, they said Twitter and Instagram more than anything else. Snapchat also was always mentioned, though not as widely used. Periscope got mentioned a few times as well. Facebook is long gone as a regularly-used tool by the students I addressed.
Different communities, neighborhoods and cultures use vastly different online communications tools: I thought Topix, an online forum founded in 2002, was long gone, like Cupertino’s first official online community for its citizens, built on FirstClass. But, no – Topix still very popular in some communities, probably because of the ease of anonymity in participating in its online discussions/debates.
I’m not the only one that thinks nonprofits are using social media too much as an old-fashioned advertising tool and not nearly enough as an engagement tool – this article in the Chronicle of Philanthropy came out on the Friday I left Lexington. It is amazing to me that I’m still talking about this – something that I first read about back in the 1990s via the Cluetrain Manifesto.
Twitter remains so much better than Facebook when it comes to promotion and networking and engagement. I tweeted a lot, and was almost always retweeted or “liked”, and got lots of replies. By contrast, Facebook resulted in few “likes” – and maybe two comments.
Email is still a killer app. An email about one of my evening workshops, sent to various student organizations by a student energized by one of my earlier workshops, resulted in probably twice as many people as expected attending that evening event. In addition, my appointment for this residency was because of an email I sent to faculty at the CFLD last year about The Last Virtual Volunteering Guidebook and my ties to Kentucky.
People under 30 are volunteering, they are passionate about various causes (particularly the environment), and they want to volunteer even more! And they do not see their community service and political activism as merely getting tasks done: they see it as building community, as career exploration, as career preparation, and as fun. And they will stuff envelopes if you tell them why that really, really matters… and give them pizza.
A lot of people over 30 have given up on using social media, because they have no idea how to control the onslaught of content that came their way – they felt flooded with useless information, rants and hurtful comments, so they stopped signing on. Facebook in particular makes it oh-so-difficult to figure out how to put different friends on different lists, to hide people without unfriending them, to prevent certain friends from seeing a status update, to unlike pages, etc.
GooglePlus just doesn’t get talked about… except by me, who still finds it valuable…
If I didn’t attempt to use humor in my workshops, I might offend fewer people, but wow, I, and my audiences, would die of boredom.
Lexington, Kentucky is a jewel of a city, and my hometown of Henderson is infinitely more fun than it was when I was growing up there.

That’s what I learned. I wish I had thought to survey the students while I was there – I could have found out even more. They were a gold mine of information. I also talked to faculty and nonprofit staff from different organizations, and they were all lovely and interesting and fun – but I cannot lie: the students were my favorite audience.