Tag Archives: recruitment

Finally – a FUN, worthwhile volunteering experience!

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My name tag from my day of volunteering.

One of the things that differentiates me from other consultants and trainers regarding volunteer engagement is that I don’t just read and research and present: I also manage volunteers and I regularly volunteer myself. So much of my training advice, web pages and blogs have come from these first-hand volunteering experiences.

Every volunteer has a different “want” out of a volunteering gig, to make it worthwhile for them. For me, as a volunteer, it’s that:

  • I’m on-boarded quickly.
  • My time when I’m in training or actually volunteering is respected / isn’t wasted.
  • I feel like I’m actually doing something worthwhile as a volunteer for those served by the organization or the “cause” (I don’t do the work and wonder why it matters).
  • I feel supported in the volunteer role, I’ve been giving the prep I need for the role (I don’t feel like I’m foundering/set up for failure).
  • I feel like everyone wants everyone else to succeed, people don’t try to play “gotcha” with each other, there are not any ugly hidden agendas going on, there’s no delight in someone making a mistake, etc.

If I get even more out of it – if I have fun, if I get skills I can use in my job, etc. – that’s great too, but those four points are what are essential for me. And rarely do I undertake a volunteering gig that hits all those four points.

Helping at a blood drive in August hit all four of those points.

I’ve been promoting Red Cross volunteering for people who want to get started volunteering for many years – but I decided it was overdue for me to give it a try myself. So I went to the web site, read up on opportunities, and signed up for a few roles I thought I had time for and that looked interesting to me. None of the online volunteering I was interested in is available right now (they have enough volunteers for those tasks), but they really need people to help at blood drive events, and my commitment would be just one shift a month, so I signed up.

Filling out the initial application took a while – the Red Cross requires a lot of information in the volunteer application. But I think that’s a good thing: it screens out people who can’t make a commitment to reading information, filling out a form correctly, etc. – something any volunteer with the Red Cross will need to do in any assignment.

Then I did a phone interview with a volunteer that’s in charge of screening, then watched a video on YouTube, and then went through a live online training with a veteran “blood donor ambassador” – the name for volunteers who help sign in people at blood drives, make sure they get snacks and a rest afterward, etc. And all of that time is logged on my account already as volunteering time – I didn’t have to do anything.

We are a one-car family, and that means, most of the time, I do not have access to a car. I was able to sign up to help at a blood drive a short, direct bus ride from my home, in a nearby town. I had signed up for my first gig within minutes of my interview, and it was just two weeks away from that date.

I showed up at the event, 30 minutes early (as the video explained), and it turned out that I was the only volunteer ambassador there – meaning I was checking everyone in. I was very nervous since I thought I would get to “shadow” someone. Instead, it was all me – the site manager showed me how to check donors in, and the first donors, all veteran blood donors, also helped me (I think they loved being the experts to guide the newbie). And for the rest of the day, that’s what I did: donors showed their ID, I scanned it with a scanner, I checked off their name, I gave them a nametag, they had a seat and then got called up for the donation.

It was easy, it was interesting (nice to chat with people, interesting to watch how they go through the different stations of donating), and there was about 30 minutes when no one was scheduled and I was able to eat the lunch I brought.

If you are squeamish, don’t worry – you don’t ever have to see any blood, since you are facing away from the donor tables. And if anyone were to throw up, it’s NOT your job to clean it up (no one threw up, BTW, but we did have one guy faint).

If another volunteer had shown up, one of us would have been at the registration table and one of us would have been at the snack table, chatting with people who had just given blood, to make sure they were okay and ready to leave after 10 minutes or so. Had it been a larger event, there would have been two people registering and two people at the snack table.

If you are looking for an easy, interesting volunteering gig, I highly recommend you sign up to be a blood donor ambassador. You get to pick which event(s) you help at. It gives you insight into how the Red Cross works (the Red Cross does a lot more than blood drives). And you can sign up for as many blood drives as you want – if there is one every day in your area (which there is in the Portland, Oregon area), you could easily get 25 hours, maybe even more, of volunteering in a week, if you can volunteer on weekdays (more if you can do weekends too). I highly recommend this for people that are required to do community service – you may have three weeks from the time of sign up until you start, but you can get hours in quickly if you have time during the day.

In addition to Blood Donor Ambassadors, the American Red Cross needs:

  • Blood Transportation Specialists
  • Disaster Action Team members
  • Shelter Services staff members (being a blood donor ambassador is a good way to see what the intake process is like for emergency shelters)
  • Disaster Health Services Team (if you are a licensed healthcare provider)
  • Administrative help

If you dream of being deployed to disaster zones elsewhere, you first have to have deep experience as a part of your own local Red Cross in your own area (disaster action teams, shelter staff teams especially).

And if you are with an initiative that’s struggling to attract volunteers – what is the Red Cross doing that YOU should be doing regarding volunteer management? Note that I didn’t deal with any paid staff as I went through the onboarding process – my screeners and trainers were volunteers themselves!

Also see:

UPDATE:

A few months ago, I decided to test my own advice that I have posted on the subreddit regarding volunteering many times, that if you volunteer locally with the American Red Cross, you might get asked to deploy to a disaster somewhere else in the USA.

Welp – that’s exactly what’s just happened: I just got an email sent to all volunteers:

As Hurricane Ian hit Florida with dangerous winds, rain and storm surges, Cascades Region is in alert and standby modes in preparation of volunteer deployments. As we monitor the situation we look to current Red Crossers to train in both deployable and local volunteer roles to continue supporting the mission and our impacted communities.

And there’s a link to something called the Deployment Interest Form, and more info about information events (2 virtual, 3 in-person) to share deployment processes and training.

Folks, it really, really does work: volunteer LOCALLY with your American Red Cross chapter, in any capacity, and you will get info on trainings for disaster response, and if you complete that training, you may get invited to deploy to a disaster zone to help.

And in the USA, you start by filling out this form.

https://www.redcross.org/volunteer/become-a-volunteer.html

The crisis in Florida and the East Coast caused by this latest hurricane will go on for MONTHS. You could be a part of the response! Fill out the form, get the training you need – ASAP.

New episode in free video series to help recruit volunteer firefighters/first responders

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The National Volunteer Fire Council (NVFC) has partnered with Cottage Lane Productions to develop a new episode of the volunteer firefighter recruitment series Ride With Us. The series takes prospective volunteers into a firehouse to show them, as much as a video can, what it’s like to be a volunteer firefighter. These can be used by any fire station as a part of its own recruitment and onboarding of volunteer firefighters and first responders.

View the PSAs, including the new episode, here.

You can also download them from Vimeo to incorporate into your department’s recruitment initiatives.

You can watch additional episodes of Ride With Us on the NVFC’s Make Me A Firefighter web site.

My other blogs and resources regarding volunteer firefighters and first responders:

book.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

Something New & Innovative? How about something that WORKS?

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So often – TOO OFTEN – I hear nonprofits, government initiatives, NGOs, charities and other mission-based programs complaining that they aren’t getting good attendance at their events or program activities, or aren’t getting any press coverage, or don’t have enough volunteers, and so they are looking for something innovative and new in marketing.

But is something innovative and new really what they need?

In my junior year at Western Kentucky University, a million years ago, one of my professors proposed an idea to me: for one of my senior year classes, to fulfill my minor in theater, I could be in charge of marketing the Fall Children’s Theatre series, a then-annual event where three to four student-directed productions were presented, all focused on children audiences. I would get credit for a full senior-level class for such. I had also been working at the local arts center as a marketing intern outside of classes and had a wonderful mentor there who had taught me a lot about getting press coverage – combining this experience with my journalism major and newspaper experience, it was an offer I couldn’t refuse!

I was oh-so-successful at getting kids and their parents to the plays. One performance had to be delayed a few minutes because there were so many kids pouring in from an area kindergarten. We consistently sold out of intermission snacks, filling the coffers of our student theater society. Of course, I got an “A” for my efforts: my professor said they had never had so many full houses for the Fall Children’s Theater series.

Was I innovative in my approach to marketing these shows? No. All I did was the basics:

  • Sent press releases in a timely manner, with complete information, to area newspapers, and the one local TV station, in time to get into their calendar sections.
  • Sent press releases to local schools and kindergartens as early as possible.

That’s it. That’s all I did. And I sent these by mail – there was no Internet in my world back in those days. I had no budget to do anything else. All I did to be so wildly successful was the basics of marketing. And I did the basics WELL. Before my involvement, press releases were never sent, or were sent too late for information to be included in a local newspaper or on TV, or didn’t have complete information.

Before you start looking for something innovative to improve attendance at your events, increase program participants, recruit more volunteers, increase your visibility, etc., look at your current communications:

  • Is information on your web site up-to-date and complete, with answers to Who?, What?, Where?, Why? and When? right in the first paragraph of any information about events?
  • When you post about information on social media, do you make sure it includes Who?, What?, Where? and When? (you may not have enough room on Twitter for Why?)
  • Are you sending press releases and announcements to every area media outlet in your area, including newspapers, radio stations and TV stations watched in your area, in a TIMELY manner?
  • If you have a poster or brochure about the event, are the answers to Who?, What?, Where?, Why? and When? obvious and easy to find/easy to see?
  • Has your up-to-date, complete information been emailed directly to every employee, every consultant and every volunteer at your organization, in a timely manner?

There’s nothing innovative about any of that – but these steps are absolutely fundamental to successful marketing by nonprofits. And often, it’s all that’s needed.

Also see:

Some people think they aren’t perfect enough to volunteer with you

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Meridian Swift has a terrific blog about the impression our volunteers-in-action photos might give, unintentionally. She imagines this scenario:

Yvonne took in the photos of volunteers working together, triumphant smiles on their busy faces. She imagined how dynamic these volunteers must be, and here she was, shy, insecure, and full of doubts. She wasn’t like them. They were so…amazing and who was she kidding, she was just stumbling through life. With a wistful sigh, Yvonne closed the tab and moved on.

She’s right, and not just about photos: when we celebrate volunteers on the organization web site or in a press release or at a ceremony, we celebrate things most people cannot do: volunteer for more than a decade at the same organization, in the same role, or volunteer 100 hours or more in a year. That isn’t to say that those volunteers shouldn’t be honored, but what about honors for the most tenacious volunteer, or the volunteer who made a big impact with a small project?

As Meridian says in her response to volunteers who may be thinking they aren’t perfect enough to volunteer, per the perfect-volunteers imagery:

You may think we want you to be perfect. What do we want? We want to do some good in this crazy world and we don’t have all the answers. We’re not looking for perfection. We’re looking for you.  

It’s something to keep in mind as you recruit and welcome new volunteers at your organization.

Also see:

Still trying to volunteer, still frustrated

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Back in February 2012, I wrote a blog called I’m a Frustrated Volunteer. It was about how often people try to volunteer but run up into so many roadblocks: incomplete, hard-to-understand information on the organization’s web site, lack of followup by the organization after the person expresses interest, no clear direction or support when they are trying to complete a volunteering task, etc. So often, when organizations, especially schools, tell me they can’t find volunteers, the problem is, in fact, they are turning potential volunteers away per the aforementioned challenges.

In that blog, I admitted that the frustrated volunteer wannabe I was describing was, in fact, ME, based on my experiences trying to volunteer oh-so many times since September 2009, when I moved back to the USA – Oregon, specifically. I noted that the upside with all this frustration was that my own attempts to volunteer had made me a better consultant and better manager regarding volunteer engagement, and the experience had generated a lot of new resources on my web site. Those experiences as a frustrated volunteer also influenced my writing of The Last Virtual Volunteering Guidebook.

It’s six years after that blog. Am I still a frustrated volunteer?

Yes. Yes, I am.

Here are some experiences I’ve had in trying to volunteer over the last few years:

  • I wanted to volunteer at the local high school. I was ready to help with their drama club, their speech team, or any other club or class where my expertise might help the students. The home page for the school doesn’t even have the word volunteer on it. Once you find the page for potential volunteers, it has just three paragraphs: no information about what volunteers do, the minimum amount of commitment required, etc. The lead statement is “Our volunteers contribute more than $1.6 million worth of help each year — the equivalent of about 12 extra hours of adult time for every student in the district.” Yes, that’s right – volunteers are great because it means the school doesn’t have to hire people to do that work! Next…
  • I wanted to explore volunteering with a local public service agency that supposedly involves volunteers in auxiliary support roles for staff engaged in a very intense activity. The web site has no info about this auxiliary, though I’m sure it exists. I wrote the person who is in charge of agency’s more labor-intensive, time-intensive volunteering. He wrote back and said he had some PDFs he could share with me about the program – but offered no summary of what the program was about, the application process, etc., and certainly no encouragement – I felt like I was bothering him. And why isn’t this information on the web site? He never said why. Next…
  • I’ve wanted to volunteer to help girls go camping or to become leaders or to use tech both safely and to explore careers, but Girl Scouts doesn’t do those kinds of activities where I live, and another group that I thought did those things never got back to me after my TWO applications to volunteer. Next…
  • I was interested in volunteering at a nearby jail to help people regarding résumé writing, finding volunteering after incarceration in order to build community ties and skills, interviewing skills, etc. But when I tried, I was told a religious-based organization was in charge of all of these volunteering activities, and I would need to contact that religious-based organization. I am not of that religion – in fact, I am not religious at all, and I felt like I wouldn’t be welcomed because I’m not religious and wouldn’t be helping from a faith-based motivation. I submitted my application, but I never heard anything back from the church in charge of the program. Next…

What volunteering has worked out for me?

  • There’s a woman in the town where I live who is trying to start a nonprofit, and I’ve been able to help her with by-laws, writing a mission statement and other basic requirements.
  • I still help Bpeace on occasion as an online volunteer. And, BTW, Bpeace is awesome – check them out.
  • I signed up online to help at a forum for candidates running for a particular office. I ended up being the greeter at the sign-in table, something that I actually really enjoy. I wasn’t given much guidance – good thing I’ve worked a LOT of registration tables over the years. But it was over in just three hours. No more candidate forums until the Fall, before the November election.
  • I’m still volunteering online with TechSoup, contributing information to their community forum.
  • I’m serving on a citizens’ committee for public safety in the town where I live; after a year, the committee has come up with exactly zero recommendations to police and fire or the city council regarding safety in our town, and other committee members have balked at my ideas regarding pedestrian and bicyclist safety. Still, she persisted…

Online volunteering is super easy to find, as always, and I love it. But I continue to be frustrated in my attempts to be an onsite volunteer in activities that I feel a personal passion about. And I know that this is a chronic problem. Wouldn’t it be great if, instead of campaigns to get people to volunteer, we had funding and training for nonprofits, public sector agencies and schools about how to appropriately on-board and engage volunteers?

So, what volunteers has your initiative been turning away?

More on this subject:

 

Diagnosing the causes of volunteer recruitment problems

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graphic by Jayne Cravens representing volunteersI see it and hear it over and over: comments from nonprofits or churches or schools saying they are having trouble recruiting volunteers.

Before you hire a consultant, even me, to see what the problem is regarding why you don’t have enough volunteers, you might be able to diagnosis the problem yourself. The only catch is that you MUST be honest as you answer these questions. Also, answering these questions is rarely a one-person exercise; you may think you know the answer, but you need to ask other staff members, including volunteers themselves, what their answers are to these assessment questions. Don’t be surprised if your receptionist or a volunteer gives you a very different answer to any of these questions than you yourself would give.

Questions to diagnose your volunteer recruitment problems:

  • Is it easy to know just from looking at your web site what volunteers do, the different roles, the time commitment, the training requirements, and how to sign up?
  • Is there an OBVIOUS link from your home page to information for potential volunteers, a link as obvious as your donation link?
  • When someone calls or emails about volunteering, or submits an application, does that person get an immediate reply regarding next steps? In fact, do they get info at all, or does someone take their name and say someone will get back to them and then, most of the time, no one ever does? Often, when I’ve been asked to assess a volunteer recruitment at a school, THIS is where the problem lies: plenty of people are calling to volunteer, but they never get the response they need to get started, or the response comes months later, when they are no longer interested or available.
  • Are your next steps for volunteering with your organization something that the volunteer can get started on in a few days? In several weeks? In a few months? The further away the next step, the more likely the volunteer candidate won’t follow through.
  • Are your volunteering opportunities listed at the most popular third party volunteering sites for your area? For instance, where I live, the most popular volunteer recruitment sites are VolunteerMatch and HandsOn Portland. Go to Google or Bing and type in volunteer and the name of your city and see what comes up. Also see these tips for Using Third Party Web Sites Like VolunteerMatch to Recruit Volunteers.
  • Do you need to alter the volunteer role so that a volunteer would get more out of it, in terms of training, career-development, university class credit, or personal fulfillment? Is there anything you can do to make the role more fun?
  • Can the people you are trying to recruit as volunteers afford to volunteer – to work for free? Do they have childcare responsibilities that are preventing them from helping? Could you offer childcare? Could you pay for parking or mass transit, provide lunch for volunteers, or do anything at all to ease their financial burden?
  • Could you make the service time commitment less for volunteers? Could you try to recruit more volunteers for shorter shifts, for instance, instead of fewer volunteers for longer shifts?
  • Do you have a myriad of opportunities available for volunteers, like Short-term Assignments for Tech Volunteers, One-Time, Short-Term Group Volunteering Activities, and virtual volunteering?
  • Does the task you are asking volunteers to do seem especially intimidating or daunting? Could you make it less so, by reducing the time commitment the volunteer would have to make, or by guaranteeing that there is a seasoned volunteer or employee always with the new volunteer? Or by taking away the tasks in the role that are the most intimidating and giving them to paid staff? Or by better-assuring candidates that they will be fully trained before they are put into potentially challenging situations?
  • Are you asking too much from volunteers in terms of a time commitment, training and the responsibilities they will undertake as unpaid staff? Do you need to convert such roles into paid positions, in order to better attract the people that can make the time and emotional commitment to the role?

A terrific, easy exercise that can be really helpful in diagnosing your volunteer recruitment problems is to create a flow chart mapping your volunteer engagement, or a series of maps for different parts of the volunteer management process — the volunteer in-take process, the volunteer assignment development and matching process, the volunteer support assignment, etc. You could do charts for each of these processes, and then show how they all intersect. You can do a map on what you do, and don’t do, now, and then alter it to show how it SHOULD be. A dry erase white board with markers is best, better than any computer app:

Here’s one example of what a volunteer in-take flow chart could look like as a result of your mapping exercise (every organization is different):

Let’s be clear: people WANT to volunteer, including the much-derided millennials. Just go to Quora or Reddit and see how many people, mostly from that generation, are posting questions about how to find volunteering. And people are hungry to connect: in this age of always-online, there are so many, many people looking to connect in a meaningful way offline. Your obstacle to recruiting volunteers isn’t that people don’t want to volunteer; it’s that people that want to volunteer can’t easily find your information, or your volunteer roles don’t fit their interests or schedules. What worked to recruit volunteers 30 years ago doesn’t work now; if you are having trouble recruiting volunteers, it’s overdue for you to take a hard, in-depth look at both how you recruit, what your in-take process is like, and the volunteer opportunities you have available.

Also see:

An incredible volunteer recruitment success story in Texas

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graphic by Jayne Cravens representing volunteersI have been training regarding volunteer management topics since the late 1990s. A frequently asked question I have gotten in my trainings is, “How do I get more black American men to sign up as volunteers with our program?” This question has come from a variety of nonprofits and schools. When I started training in the 1990s, I had zero ideas – I could not answer this question. I have had a lot of black American women in my audiences, but not men, especially when I was based in Texas, so I decided to ask some of them what their thoughts were in answer to the question. Two said the same thing to me on two different occasions: “I have no idea. When you find out, let me know.” I gathered ideas over the years, but never had the opportunity to put my own ideas into practice.

I did not, and I do not, for a second, believe any particular ethnic group is less inclined to volunteer. I do believe that different groups help their communities in different ways, and a lot of unpaid help to communities isn’t called volunteering – black men in the USA are giving back, but the ways they volunteer often go unrecognized. I also believe different groups face various obstacles to traditional, time-intensive volunteering: conflicting work schedules, family care needs, lack of transportation, lack of information about volunteering and language barriers. When I say lack of information, what I mean is that the volunteer recruitment message via one particular channel often does not reach everyone you want to reach. For instance, if I put volunteer recruitment messages only in the local newspaper, the majority of the community, which does NOT read the local paper, will never see it. If I put the messages only on Facebook, it’s unlikely teenagers will ever see it. When I say language barriers, I don’t always mean people for whom English is not their first language; I mean that certain words don’t mean the same to absolutely everyone. Volunteer doesn’t mean the same thing to everyone. Community service doesn’t mean the same to everyone. Mentor doesn’t always mean the same thing to everyone. So in constructing a message, you have to think about who you are talking to and what words might appeal to them.

With all of that in mind, the recent success of a middle school in Dallas, Texas in recruiting black American men to be mentors in their school has been inspiring and enlightening to me:

According to this web site, 68.4% of the student population at Billy Earl Dade Middle in Dallas identify as African-American – drastically different from that of a “typical: school in Texas which is made up of 12.6% African-American students on average. To qualify for free lunch, children’s family income must be under $15,171 in 2015 (below 130% of the poverty line), and 85.5% of students at Dade Middle School receive free lunch. To qualify for reduced lunch, children’s family income must be below $21,590 annual income in 2015 (185% of the poverty line). 3% of students at Billy Earl Dade Middle receive reduced lunch. As of 2016, the percent of students at this school who pass the State of Texas Assessments of Academic Readiness (STAAR) across all subjects was significantly lower than average for Texas. In short, the student body at Billy Earl Dade Middle School was largely “at risk.”

Parent involvement in a child’s early education is consistently found to be positively associated with a child’s academic performance (Hara & Burke, 1998; Hill & Craft, 2003; Marcon, 1999; Stevenson & Baker, 1987). A 2002 report from the Southwest Educational Development Laboratory, A New Wave of Evidence, found that students with parents involved in their schools and their school work, no matter their income or background, are more likely to:

  • Earn higher grades and test scores, and enroll in higher-level programs
  • Be promoted, pass their classes and earn credits
  • Attend school regularly
  • Have better social skills, show improved behavior and adapt well to school
  • Graduate and go on to post-secondary education

In December 2017, Billy Earl Dade Middle School ran into some difficulty when planning its annual “Breakfast with Dads” event. The school’s community liaison, Ellyn Favors, told the school’s Site Based Decision Making Team that student participation had been low in the past due to young men not having a father/father-figure available to attend the event. Kristina Dove, a community member on the team, decided to post a call for volunteers on Facebook in the hope of finding 50 male mentors to accompany the middle schoolers at the event:

This post was shared by several of her friends, including Stephanie Drenka, a popular blogger and photographer. The post was shared and reshared over and over, more than 125 times by the day of the event. They needed 150 men to sign up. More than 600 men showed up for the event. The event had to be moved from the cafeteria into the gymnasium because of the response. The event was so successful, so powerful, that it was covered by national media and online stories were shared over and over on social media. 

Why was this volunteer recruitment so successful? Based on all that I’ve read:

  • It was a simple way to get involved: just one hour of commitment at the school, with no requirement for anything else.
  • Why their attendance was so important was boiled down to simple, inspiring wording – easy to understand and oh-so-inviting to be a part of.
  • It was so simple to sign up.
  • It was oh-so-simple to share this message, and apparently, everyone on the team did so, to start.
  • The team had strong, trusting connections with key members of the community, so when they shared that message on social media, it reached those key members – who amplified it even more.

Had any one of those bullet points been missing from this equation, I’m not sure the recruitment would have been as successful.

What will happen now?

  • I hope the names and contact info of everyone who signed up is in an excel spreadsheet or database program, for easy reference.
  • I hope a variety of volunteering opportunities are created to entice these men to continue to be involved and accommodate their schedules, opportunities that range from more just-show-up episodic volunteering to more one-on-one, higher responsibility opportunities (and these will, of course, require more training and screening).
  • I hope the school is revisiting its safety policies and ensuring those are being followed.
  • I hope things are being put into place right now so that, in six months and a year from now, all of these activities can be evaluated, and successes can be bragged about and attract much-needed funding for the school so those successes can be amplified.

Congrats to Dade Middle School for getting it right. I’ll aspire to do the same.

Also see:

If humans can do it, so can volunteers (who are, BTW, also humans)

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graphic by Jayne Cravens representing volunteersWhen should you involve humans in the care and support of vulnerable populations, like children, people with disabilities, women who have been victims of domestic violence, etc., or in high-risk situations, like working with wildlife or fighting fires?

Most people would say humans are essential to all of those scenarios – that care and support cannot be provided in those situations without humans, that emergency response cannot be provided by humans, that addressing the needs of wildlife adversely affected by humans cannot be done without humans. And I would agree. I bet you would too. What’s the alternative – robots? Not yet, robots… not yet…

But what do humans need in order to be able to provide appropriate care and support in those high-responsibility, even high-risk, situations, and to stay safe themselves? Humans need:

  • to be appropriately screened and vetted, with inappropriate humans turned away and appropriate humans brought into the program
  • specific training for these situations – and, perhaps, ongoing training
  • regular, appropriate supervision
  • regular, quality support

You would agree with all of that, right?

Now change the word humans in the aforementioned text the word volunteers. Suddenly, the conversation changes.

Volunteers aren’t appropriate!

Volunteers could endanger the clients!

Volunteers will harm the wildlife!

What’s different? Just one thing: when we were talking about humans before, you were immediately thinking of paid staff. Now that I change the word to volunteers, we’re talking about unpaid staff, and many automatically assume that means untrained, unsupervised people who work whenever they might maybe find some time.

Volunteers mean just one thing: people who aren’t paid a wage, that aren’t given financial compensation for their service hours. That’s it! Volunteers do NOT have to mean untrained, unvetted people, just anyone off the street who says, “I have a good heart! I want to help!”

No one who has not been appropriately vetted, no one who lacks the necessary training, no one who cannot be appropriately supervised and no one who is not regularly supported should be doing any work with vulnerable populations or with wildlife, paid or not. A paycheck has nothing to do with a person’s appropriateness to undertake a role at a nonprofit, NGO, charity, etc.

So, with that said, when should a nonprofit, NGO, charity, school or other mission-based organization involve a paid person instead of an unpaid person? Susan Ellis of Energize says it best, in her book, From the Top Down: The Executive Role in Volunteer Program Success:

Offering a salary gives the agency a pre-determined number of work hours per week, the right to dictate the employee’s work schedule, a certain amount of control over the nature and priorities of the work to be done, and continuity. When you pay a salary, you can require that the person give your organization forty hours a week or whatever number is necessary. Because most people need to earn a living, people can rarely give one agency that much volunteer time per week… (pages 12 – 13).

And, to be fair, people DESERVE to earn a living. I’m looking at you, United Nations agencies that have six-month unpaid internships – volunteer gigs that only well-off young people can undertake…

Volunteers can do high-responsibility, even high-risk activities, and they can fill expert roles. In fact, they actually DO all of these things already, all over the USA and all over the world. What the vast majority volunteers usually cannot do is provide 40 hours a week of service, even 20 hours a week, to an organization, week-after-week – they can’t afford it! Many roles at a nonprofit, non-governmental organization or charity require a person to staff a role full-time, or even part-time, 20 hours a week, week after week – and that means, to keep that role staffed at all times, the agency must pay someone. Many roles at nonprofits, NGOs, charities, schools, etc., require someone to have a great deal of training and experience in order to do the role that needs to be done, and most people that have the training and experience necessary for such roles have such because it is related to their career, their paid work, and they got the certification or degree(s) necessary for such for their paid work.

I don’t believe in involving volunteers to save money – I believe an organization should create volunteering opportunities primarily because they believe a volunteer would be the best person for that particular role, just as an organization reserves certain roles specifically for paid staff, and you make those decisions based on a myriad of criteria. I also believe that one needs to tread carefully when asking an economically challenged community, one with a very high unemployment rate and people struggling to pay for the basic necessities of life, to donate their time to keep a nonprofit afloat.

So, how much time and responsibility may you ask of a volunteer? What’s reasonable?

That is a question that is frequently asked. And there are no easy answers. It can vary from organization to organization, from community to community.

There are communities that are well-served by entirely volunteer fire stations, with enough well-trained, constantly trained volunteers always on-call to respond to any fire or other emergency. But in those same communities there might be a cold-weather shelter for the homeless and the nonprofit running such is struggling to find over-night volunteers to manage the facility for 6-8 hours at a time. Why does one group have a waiting list of people that want to volunteer while another in the same community, with less requirements for training and less of a time commitment each month, struggle?

There can be all sorts of reasons why one organization can easily attract volunteers to high-intensity, high-responsibility, high-commitment roles, and another cannot:

  • One role may look fun, exciting, interesting and even heroic, while another may look difficult, scary, even depressing.
  • One role may look like it could help the volunteer in his or her career or university studies, while another may just look like a lot of work for no pay.
  • One role may look like the challenges would be uplifting, while another may look like it would be disheartening.
  • One role may seem like you get a lot of community recognition, that you are frequently thanked, while another may be rather thankless.
  • One role may look like it would be fun, at least some of the time, while another may look daunting and soul-draining.
  • One organization may be targeting a particular social or economic group that has the financial safety net and family structure (child care) to be able to afford to volunteer, while another organization may be targeting a group that can’t afford to do unpaid work (they are already caregivers, they have child care needs, etc.).

If you are having trouble attracting volunteers, you need to look at a lot of things:

  • Is it easy to know just from looking at your web site what volunteers do, the different roles, the time commitment, the training requirements, and how to sign up?
  • When someone calls or emails about volunteering, or submits an application, do they get an immediate reply regarding next steps? In fact, do they get info at all, or does someone take their name and say someone will get back to them and then, most of the time, no one ever does?
  • Are your next steps for volunteering with your organization something that the volunteer can get started on in a few days? In several weeks? In a few months? The further away the next step, the more likely the volunteer candidate won’t follow through.
  • Do you need to alter the volunteer role so that a volunteer would get more out of it, in terms of training, career-development, university class credit, or personal fulfillment? Is there anything you can do to make the role more fun?
  • Can the people you are trying to recruit as volunteers afford to volunteer – to work for free? Do they have child care responsibilities that are preventing them from helping?
  • Could you make the time commitment less for volunteers? Could you try to recruit more volunteers for shorter shifts, for instance, instead of fewer volunteers for longer shifts?
  • Does the task seem especially intimidating or daunting? Could you make it less so, by reducing the time commitment the volunteer would have to make, or by guaranteeing that there is a seasoned volunteer or employee always with the new volunteer? Or by taking away the tasks in the role that are the most intimidating and giving them to paid staff? Or by better assuring candidates that they will be fully trained before they are put into potentially challenging situations?
  • Are you asking too much from volunteers in terms of a time commitment, training and the responsibilities they will undertake as unpaid staff? Do you need to convert such roles into paid positions, in order to better attract the people that can make the time and emotional commitment to the role?

This is yet another blog that was inspired by my own real-life moments – two, in fact: one from a nonprofit that felt I was being inappropriate for disagreeing with them that their work is too high-risk for volunteers, and another from a situation that is happening in my own community regarding volunteer recruitment. It was supposed to be two blogs – but they seem so closely related, I put them together.

Also see:

Managers of volunteers & resistance to diversity

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graphic by Jayne Cravens representing volunteersIt never fails: try to have a conversation about diversity and volunteerism, get comments about how such conversations are not needed.

“Thoughtful Thursday” is an online discussion about issues related to the involvement of volunteers. It takes place in the comments section of the blog and on Twitter using the tag #ttvolmgrs.

Two weeks ago, the subject was diversity. The comments section on the blog are a perfect example of how these much-needed conversations in the nonprofit sector frequently turn into:

We don’t need this.
We are doing just fine with the volunteers we have.
Our recruitment has worked for 25 years. No need to change.
We are not going to lower our standards in order to get new volunteers.
Young volunteers just don’t have the commitment that are current volunteers have.

And it’s what frustrates me most about managers of volunteers. Most – yes, I said MOST – are resistant to change. Meanwhile, they wonder why they are having trouble recruiting, or keeping, volunteers.

Harumph.

(not all the comments are negative on the subject – so there’s hope)

Also see:

why you can’t find/keep volunteer firefighters

16 Replies

I’m one of the few – and maybe the only – consultants regarding volunteer engagement that regularly delves into the subject of volunteer firefighters. I’m not sure why most DOVIAs and other associations of managers of volunteers avoid the subject. Surely the fundamentals we volunteer management experts believe are essential to success in involving volunteers also apply to involving volunteer firefighters? Yet, go to a conference on volunteer engagement and you will find few, if any, workshops related to engaging and supporting volunteer firefighters. Go to a web site with resources about volunteer engagement, and you may not find any information about the particular environment of volunteer firefighting. Likewise, walk into a fire station which is staffed fully or partly by volunteer firefighters, and you probably won’t see any books related to volunteer management, in general, and few managers of volunteer firefighters attend DOVIA-related meetings or conferences.

This gap really bothers me.

I’ve been interested in the reasons fire stations involve volunteer firefighters, and the challenges faced in recruiting and retaining such volunteers, since 2001, when I started dating a volunteer firefighter in Germany. He’s now my husband (and now a volunteer firefighter in the USA). It’s been fascinating to compare Germany – with the highest number of volunteer firefighters, per capita, in the world – with the USA. Both are facing similar challenges regarding volunteer firefighters – and both have far more people complaining about “the way things used to be,” rather than addressing the realities of the day and leveraging our times many strengths to recruit, involve and support volunteer firefighters. Earlier this year, I compiled research and case studies regarding recruitment and retainment of volunteer firefighters & justifications for involving volunteer firefighters that do NOT relate to “money saved”. It was my tiny effort to get stations that are staffed wholly or partly by volunteers to quit complaining and start changing so they can flourish in the world we live in now.

I also try to track issues related specifically to volunteer firefighters that are talked about in the news. Recently, a colleague passed on two articles to me:

Without volunteers, rural fire districts wouldn’t exist, laments the lack of volunteers in several rural areas of Oregon, and blames the problem on the attitude of young people, with comments like:

  • Young people don’t believe in an expectation that they will volunteer for their community
  • “Most of the younger folks say, ‘We don’t have time,” or ‘We’re too busy with class,'”
  • “It’s hard to get the volunteers to show up (to calls)…It seems like on training night they have something else better to do. If it’s in the middle of the night, the younger guys would rather sleep, so it’s just two or three of us that show up on a regular basis.”
  • “They want to be firemen and (then) they see something they don’t like. Like a wreck.”

The article never interviews any current or former volunteers, to find out why they have volunteered, challenges to their volunteering, why they left, etc. It never interviews young people to find out their attitudes about volunteerism and community service – it just takes the word of a couple of guys that do not represent that demographic. And those comments wouldn’t make me want to volunteer there if I were in my 20s or 30s, as they obviously don’t like people from that generation – they say so! 

And in the same publication is this: Coos Bay trying to buck trend of declining volunteer firefighters. It attributes lack of volunteers to:

  • the community’s aging population
  • economic problems
  • stricter standards for volunteers regarding their training
  • lack of monetary compensation
  • busier lives
  • lack of social interactions – it’s just work to do, no fun aspects, like there used to be when you could drink alcohol in the stations

Again, no current or former volunteers are interviewed.

These articles also leave out some other factors that are, no doubt, affecting the numbers of volunteer firefighters:

  • Firefighters don’t fight fires all that much. They don’t even do rescues all that much. The vast majority of their calls are medical calls. They do far more ambulatory/paramedic work than they do true firefighting work. Ask your volunteer firefighters, current and former, which calls they find most appealing – most will tell you fire fighting. Perhaps it’s time for the USA to look into the German model, where a separate, dedicated agency handles emergency medical calls? That greatly reduces training costs for firefighters – as well as equipment costs – and means firefighters get to be, mostly, firefighters.
  • The national union for career firefighters has stated it is against volunteer firefighters and would like to see all volunteers eliminated and replaced with paid people. A career firefighter in a big city is not allowed to be a volunteer firefighter in the small rural area where he or she lives, because of union rules as well. Volunteers feel this animosity from some career firefighters, and it creates a very unwelcoming environment in many stations. Unless this animosity is addressed, and statements about volunteers being valued because they save money stop, the number of volunteer firefighters is going to continue to drop.
  • Firefighters haven’t changed how they recruit. AT ALL. A sign out in front of a station that says “Volunteers needed” just isn’t going to cut it anymore. If there are young people in your community, there are potential volunteer firefighters, and you have to go where THEY are. You also have to have an ONLINE volunteering application. You have to be posting videos on Facebook and YouTube and Twitter of your firefighters in action, and reminding people via social media what volunteers do, how to do be one, and WHY to be one. And you have to reach out to people that speak languages in addition to English to make sure they know about volunteering opportunities and how to qualify.
  • Many stations do a substandard job of responding to inquiries aboutvolunteering, and applications from potential volunteers. Are you sure that EVERY person that calls or emails the city, the county, or your station about volunteering as a firefighter is getting a prompt, courteous, encouraging response? And are you sure every application is being responded to rapidly? Read Volunteers needed, but are they wanted? and Fire station turns away volunteers – & how it could be different for more on this subject.

As for the lack of a social aspect among firefighters today, that is HUGELY important for volunteer firefighters, particularly those that are not volunteering as a part of career exploration/advancement. Those volunteers hear all about all the work that needs to be done – but without some kind of social aspect, they aren’t going to last long. Also, social gatherings help to build cohesion among firefighters that can have benefits later during crisis situations. Could your station have a regular, unofficial meetup at a favorite pub once a month for all off-duty firefighters to play some darts, shoot some pool and just hang out socially? Would leaders at your station organize firefighter-only gatherings in their homes, such as potlucks or lawn games, even just twice a year? Would someone organize a rafting trip or a day trip to do bungee jumping for any firefighters interested in such? Creating a social aspect for your firefighters is tricky: activities have to be entirely unofficial, entirely voluntary, and regularly done in order to cultivate the kind of brother and sisterhood you want among all of your firefighters, volunteer and career. But without making a consistent effort, your volunteers will most certainly drift away, tired of being asked only to provide labor, and receiving no real value in return.

There ARE potential volunteer firefighters out there, even in your small town. You might be hearing a lot about how people are preferring microvolunteering, where they volunteer for only a few minutes or hours once, and have no requirement to ever volunteer again, but the reality is that there are also a LOT of people who are hungry to connect, hungry for a deeper, more substantial activity that connects them with the community and causes they believe in. Volunteer firefighting can have a great deal of appeal to today’s young people. But if you don’t have a welcoming environment, if you aren’t trying to reach them where they are, if you aren’t using social media, and if you are just talking about all the work that has to be done and the obligations to be fulfilled, those young people are going to go elsewhere. And that’s a shame, because they have a lot of energy, talent, ideas and strengths from which your fire station could benefit. Are you ready to evolve to involve them?

Of course, the only way to know for sure about the challenges for volunteers in any one fire department or association is to survey both current and departed volunteer firefighters – and perhaps those that applied to volunteer but never completed the process. And this kind of survey should be done at least every other year. Make a list of questions you want to ask these current and former volunteers, and then have journalism students from the local high school or management students from the local college or university ask the questions of the current and former volunteers – volunteers are much more likely to speak freely if it isn’t to the fire chief. Have the students compile all of the answers, and share it freely, openly, and welcome comments from everyone on what is offered. That’s your starting point.

Also see:

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