Tag Archives: politics

Nonprofits: look at local election results & prepare to reach out

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image of a panel discussion or a presentation in front of people at a long desk

An election has happened in the USA and, by now, even tight local elections should have been resolved and winners named. And that means, nonprofits, that you have some relationship building and sustaining to do:

Update your lists of elected officials – city councils, county officials, your state legislative representatives and your US congressional representatives. They don’t take office until January, however, so don’t change the lists prematurely if you have information to send out before the end of the year.

Newly-elected officials should get at least a card of introduction from your nonprofit. An invitation to meet face-to-face would be even better. They need to know who you are and why you matter.

For officials who did not choose to run for re-election, or lost the election, especially if they ever attended any of your events or somehow showed support for your nonprofit. Thank them for their support and consider offering an invitation to continue to be involved with your nonprofit in some way – at least signing up to continue to receive your newsletter. 

Relationship building with elected officials has never been more critical for nonprofits’ to survive. You ignore doing all of the above at great risk to your nonprofits’ future.

No excuses: give employees & volunteers all the time they need to vote tomorrow

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A woman holds her ballot up proudly and is standing in front of the ballot drop box where she will drop it. She has a dog on a leash next to her.

Tomorrow, November 5, is election day in the USA. Millions of people have been able to vote early and have already submitted their ballot – as you see me doing in the photo at the right – but millions more could not do that, and the only way they are going to be able to vote is to go to a polling place on election day and probably stand in line for a very long time.

Please don’t limit your employees and volunteers to trying to vote before or after work, or over their lunch hour, if you are in a state requires voting at a polling place. Executive directors: tell your staff to let their managers know what three hour slot they will need for voting during the work day, and have managers tell YOU what three hour slot they will need.

Tell staff this is done on the honor system because OF COURSE you trust your staff to take only the amount of time they actually need to vote and to come back to work when they are finished – they won’t take three hours unless that’s what they actually need. Do NOT require things like a photo of them standing in line waiting to vote.

If your nonprofit won’t do this, if you refuse to do this, then let me be blunt: unfollow this blog, and unfollow me on social media. You don’t deserve my advice on anything.

Too much text on the web? Bollocks

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I have always believed content drives design for any communications product, from a paper brochure to a website. What good is a supposedly “well designed” or “eye-catching” poster, billboard, flyer, manual or website if it doesn’t get the result you want – and the result is not just people looking at it and saying, “Oh, what a lovely design,” but what they DO and how they THINK after experiencing that product.

I will never forget being handed a company brochure at a nonprofit where I had just started and being told, “It won a design award!” I looked it over and said, “The text is too small for someone who needs glasses to read and dark green text on a light green background makes it really hard for ME to read as well.” I didn’t last long at that job…

Then there was the designer who so proudly presented me with his design for an upcoming event, and it was beautiful, but it was missing the date, the time and the location of the event, and it implied the event would be something that it wasn’t. But, hey, it was pretty! He was crushed when I told him he had to add the necessary info. “But… it ruins the design…” he sighed…

And then there was the nonprofit that decided it wanted to delete at least half the text off of its web site. It did so, resulting in an onslaught of email from people asking for more information, and me having to constantly cut and paste, over and over, the information that used to be on the web site.

My attitude about text – about the importance of clarity and completeness over just brevity for brevity’s sake – puts me at odds with many a designer. But it recently put me at odds with people who believe “too much text intimidates young people” and, therefore, you should cut down on the number of pages on your web site.

Bollocks.

Yes, I get it – most people don’t read everything on a web site. That has ALWAYS been true. I have always known people don’t go to a website and read it like a book – they go to a website, read the home page, and if they are enticed, or in need of certain information, they click on something and read more.

What’s great about the web is that you can create a site that appeals to BOTH of those groups of information consumers, those who just need a bit of info, and those who want to dive deeper.

Also, people often go to a web site not as a fresh, new visitor who need something shiny waved at them to be intrigued – there are those that go to a web site looking for specific details. They may be a current volunteer who wants to get clarification regarding the purpose of your organization’s community engagement. They may be someone who wants to understand more about why the issue your nonprofit addresses exists at all. They may be someone who is doing a reference check on someone claiming to be on your board. It may be a CURRENT STAFF MEMBER who wants to stay on brand/message, and to do that, needs to know what the official wording is regarding some program or practice.

How many times have I joined an organization as a new employee or consultant and my only source for vital historical information I need is the organization’s web site? And how many times has the organization not had that vital information on their new, shiny, modern, streamlined website, so I have to go find it on an old version of their site on the Internet Wayback Machine?

Absolutely, when someone opens a web page, they shouldn’t feel overwhelmed. Some are overwhelmed by lots of text. I’m overwhelmed by lots of photos – because I rarely go to a web site for photos, I go for information, and I feel like I’m lost in a sea of images and I search for real, actual information I need.

The philosophy is to put JUST enough information on a web page to get people to sign up for an event, put JUST enough to get people to buy a ticket. I get that. And, certainly, for landing pages, it’s a good philosophy. But there are many users who are going to need more information. So why not have a link to more information so people like me, who are NOT going to buy that ticket or sign up to volunteer based on just a paragraph or two, can dive deeper? Believe me, there is PLENTY of room on your web site for that additional information. There is plenty of room on the web for more web pages.

One last note: I have once again been in a position to create tasks for volunteers and then to recruit and involve volunteers in those positions. I tried the less-is-more for role descriptions – and ended up with an endless number of questions from volunteers, asking for all those details I was leaving out of my pithy recruitment posts. Lesson learned: I went back to long-form.

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

“Gender & Politics” Panel, Washington County, Oregon

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Last week, I had the honor of moderating a panel discussion on “Gender & Politics” in Washington County, Oregon. The discussion was hosted by the local chapter of the American Association of University Women (AAUW) and was held at Taylor Auditorium at Pacific University.

The panel featured three women holding voter-elected offices in Washington County: See Eun Kim, a Hillsboro School Board member, Kate Grandusky of Gales Creek and the Forest Grove School Board, and Felicita Monteblanco and Chair of the Tualatin Hills Park and Recreation District Board of Directors.

Women’s involvement in government, and their overall civic engagement, is something I’m passionate about. I’ve participated in initiatives that support this abroad, including in Afghanistan, and it’s fascinating to participate in initiatives here in the USA – so many of the challenges are exactly the same. Since moving to Oregon in 2009, I made it a personal mission to encourage more civic engagement by everyone, including women, by posting on various social media channels every publicly-announced opportunity I could find for the public to hear from city council members and county officials where I live, local state representatives and senators and national officeholders, as well as those running for any elected office. I’ve also made it a goal to engage much more myself, such as serving on the Canby Bicycle and Pedestrian Committee, the Forest Grove Public Safety Advisory Commission and the Washington County Cultural Trust, as well as joining and volunteering with the League of Women Voters – Washington County Unit.

It was because of these activities that I was invited to be the moderator of this gender and politics panel here in the county where I live in Oregon. It was an opportunity to hear first hand from local women about their experiences in running for public office, the systemic changes needed they might think are needed for more women in office, and what we can do to encourage more women to run. And it was a terrific cross-section on the panel, in terms of ages and ethnic identities.

Before the discussion began, I noted a few things about women in politics in the USA and in Washington County, Oregon specifically:

  • Women make up at least half of the population here in the USA. Yet, as of now, women represent just over 20 percent of US Congress members – but that’s IS a record with just over 100 women serving. One of those members is the representative for our area here in Oregon, Suzanne Bonamichi (yeah!).
  • While it’s a record number of women overall in the US Congress, it’s the lowest number of Republican women in the House in a quarter-century (just 13).
  • Women have run for President and for Vice President in the USA, but have never held those offices. Meanwhile, many other countries, including the UK, Germany, New Zealand, and Pakistan are, or have been, lead by women.
  • In Washington County, of our 13 Oregon state representatives, 6 are women – that’s almost half.
  • There are five members of the Washington County Board of Commissioners, and two of them, including the chair, are women. The chair is Kathryn Harrington and member Pam Treece represents District 2.
  • In Forest Grove, where the panel was held, of the seven members of the city council, three are women: Councilor Elena Uhing and Malynda Wenzl, both elected, and the newest council member, recently appointed Councilor Mariana Valenzuela.

Some food for thought I offered as moderator to set the tone for the evening:

  • 2018 data from the Pew Research Center shows that Republican and Republican-leaning women are roughly twice as likely (44 percent) as Republican men (24 percent) to say that there are too few women in office, and are also significantly more likely to say that it’s easier for men to get into office.
  • Majorities of Republican women, Democratic women, and Democratic men say that women have to do more to prove themselves, compared to that 28 percent of GOP men. Likewise, while nearly half of GOP women and majorities of Democrats believe discrimination keeps women from office, compared to just 14 percent of GOP men.
  • Republican women are also significantly more likely than men in their party to say that sexual harassment, differences in party support, and voters “not being ready” to elect women keep women out of office.
  • Like Republican men, Democratic men are significantly less likely than their female counterparts to believe that Americans “aren’t ready to elect a woman to higher office.”
  • The poll also shows that Americans see women and men as having different abilities regarding both leadership and policy.

Some things I learned from the panelists’ comments:

  • None had run for office before and all said a version of, “I didn’t know how to run. I never did anything like this before!”
  • Two of the three were graduates of the Emerge program and said it was incredibly helpful in their campaigns. Those two also felt being mentored by women who had run for office was essential to their success and says there is a need for even more mentoring.
  • All three said personal connections with the community they wanted to represent and “social capital” were fundamental to their success as candidates and as officeholders. All of them knew a lot of people in their communities and were trusted by those people.
  • Two noted that women need to start asking, explicitly, for childcare to be provided at candidate forums, city council meetings, school board meetings, etc., if we truly want more women involved in politics.
  • One noted that, for many women, “We do not look in the mirror and see a candidate. But many men do look in the mirror and say, ‘I should run for office!” She also talked about imposter syndrome (something that I also suffer from!).
  • Two members of the panel noted that it was important to never be embarrassed to ask questions or to not know Roberts Rules of Order, that if someone says, “You are not following the rules!”, immediately ask for guidance and advice on how to do it.
  • One emphasized something I emphasize myself: go to the meetings of the government body you want to serve on. If you are going to run for school board, you need to be going to school board meetings. Become familiar, first hand, with how it works.

Here is the article in the Forest Grove News-Times newspaper about the event, and it does a good job of summarizing the candidates’ comments from the evening.

Questions I didn’t get to ask:

  • Do you feel like people have treated you differently as a candidate or serving in office because you are a woman and, if so, could you give an example of this?
  • How do you handle criticism?
  • How do you achieve work/life/office/family/volunteer balance?

An observation that I found startling as I listened to the panelists: they were focused on policies and actions regarding health, education, housing and the environment – and never once mentioned anything about how to help businesses. I don’t think any are anti-business, but I find it fascinating that talk of business-friendly policies that absolutely dominate political discussions with male candidates and officeholders wasn’t mentioned at all by these panelists.

As moderator, I tried to keep my statements at the event at a minimum – this was an event to hear from the panelists, not me. But what I would add to the advice about getting more women to serve in office:

  • Take your daughters, other female family members and friends to a city council meeting, to a school board meeting, to a candidate debate, or anything else that would expose them to how local government works.
  • Encourage your daughters, nieces, sisters, etc. to run for leadership roles at school or in any groups they are in. Celebrate them even if they don’t win the leadership position.
  • Discourage everyone in your life from disparaging a female candidate or an officeholder’s appearance – her hair, her makeup, her style of clothes, etc. – and her voice. Encourage discussion instead of a candidate’s opinions, positions and actions, including criticism. Watch carefully what you yourself say about any female officeholder, candidate or other leader (or aspiring leader).
  • Teach young women how to walk into a room for the express purpose of networking. Talk about how to approach a group, how to introduce yourself, how to shake hands, how to be culturally appropriate if you realize someone might not shake hands, etc.
  • If you have any doubts about your public speaking abilities, join your local chapter of Toastmasters.
  • Remember that you have EVERY right to take up space in any room, in any conversation. Take up that space and own it.

I could say so much more… I desperately want a diversity of more women on citizens’ advisory committees, including planning commissions, in addition to wanting a woman President and Vice-President. I want to support that happening anyway I can.

Also see these related blogs:

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Great reasons to involve LOCAL volunteer firefighters

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It seems that, per the union for professional firefighters stance against volunteers in firefighting or any emergency response roles, a lot of fire stations are phasing out volunteers in these frontline roles. I’m seeing more and more stations across the USA scaling back the involvement and/or role of volunteers, allowing volunteers only in non-emergency-response roles, if at all: rolling hoses and cleaning equipment after a call, serving food and drinks to career firefighters at or after a call, staffing fundraising events, setting up for or cleaning up after events, etc. Those support roles to frontline responders are super important, and many volunteers are happy to fill them. But there are a lot of other people that want to volunteer in emergency response roles, and they are willing to go through extensive training, right alongside career firefighters, to do it. Unfortunately, there seem to be less and less opportunities for such people.

In addition, I’m also seeing fire stations that are still involving volunteers in first responder roles recruiting for volunteers only or primarily among people that want to become career firefighters and that see volunteer firefighting as a path to that. As with career firefighters, such volunteers are often from outside the town or city where they will serve, maybe far outside. They don’t stick around for long, because they are looking for a paid job: they leave the station after just a year or two for paid work elsewhere. That means such a fire station is forever recruiting and training volunteers to replace those that leave.

Career firefighters are not better than volunteer firefighters, volunteer firefighters are not better than career firefighters, and neither should be a threat to the other. Rather, these two kinds of first responders, working side-by-side, can make emergency management and risk prevention all the more powerful than just one kind or the other staffing a station.

Here are great reasons to recruit and involve local volunteer firefighters, even if a station is partially or primarily staffed by career firefighters, reasons that shouldn’t feel threatening to career firefighters:

  • Local volunteers live in the community or neighborhood, and that means they will often know things about residents, businesses, streets and locations that career firefighters that don’t live in the town or area may not know. This can be helpful, even vital, when responding to certain calls.
  • Local volunteers live in the community, and that means they can be more readily available to back up on-duty staff during an emergency than off-duty career firefighters that live outside of the town or city and have to travel several miles, even more than an hour, to staff a station when all the on-shift responders are on a call.
  • Local volunteers represent local community investment in the fire station and local support for career firefighters, many – and sometimes, most – of whom do not live in the community. Local volunteers demonstrate a kind of community endorsement as powerful as financial support.
  • Local volunteers can provide much-needed continuance and knowledge in a fire station with a high turnover of career firefighters.
  • Local volunteers aren’t career firefighters, and those that don’t have career firefighting aspirations can be a more neutral voice when making the case for a maintenance or increase in funding for a fire station or for a new strategy. They do not have a financial or career interest in funding or expansion, for instance, and that makes their voice incredibly powerful when advocating to elected officials and community members that may be voting on such a measure.
  • Local volunteers aren’t career firefighters, and those don’t have career firefighting aspirations can be a more neutral voice when addressing problems and complaints within or about a fire station, since they will not suffer financial consequences from speaking out about issues that need to be addressed. The key here is the phrase can be – does your station empower and encourage local volunteers to provide frank feedback about what they see and experience? Do you have a speak-up culture?
  • Local volunteers may end up serving on a citizen committee that advises government or even run for local office, and having a firefighter advocate in such a role can be greatly beneficial to all firefighting, fire prevention and emergency response in a community.

What are other great reasons to involve local volunteers in fire stations? What other scenarios, beyond fire stations, are good to have volunteers and career professionals working side-by-side? Please share in the comments.

And on a related note, here are four groups of questions every fire station should be asking itself:

  • If we involve career firefighters, how long are they staying, on average? Why are they leaving? Do we need to change how we recruit, manage or support career firefighters to reduce turnover? What are the costs associated with recruiting and training a new career firefighter?
  • If we involve volunteer firefighters in first responder roles, how long are they staying, on average? Why are volunteers leaving? Do we need to change how we recruit, manage or support volunteer firefighters to reduce turnover? What are the costs associated with recruiting and training a new volunteer firefighter?
  • How does the local community perceive the engagement of volunteer firefighters in first responder roles? If our station is scaling back or eliminating volunteers in these roles, how aware is the public of this change, and what are their feelings about it?
  • Does our web site have clear information about why we involve volunteers in emergency response? Are we limiting ourselves to recruiting only those people who have career aspirations and want to volunteer as a pathway to that career, or do we also have language that also encourages local people with no career firefighting aspirations to volunteer?

Also see:

Mission statements for your volunteer engagement
(Saying WHY your organization or department involves volunteers)

New online resources to help recruit volunteer firefighters

Volunteers needed, but are they wanted?

why you can’t find/keep volunteer firefighters

Making certain volunteers feel unwelcomed because of your language

pro vs. volunteer firefighters

Fire station turns away volunteers – & how it could be different

International Association of Fire Fighters is anti-volunteer

To Do List the Day After the USA election (2016)

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The USA Presidental election is over in the USA at last. While not everyone is happy with the results, everyone is happy that it is over. It feels like it’s been going on for two years or more!!

This Presidential election has been contentious, controversial and very, very heated. I wrote in another blog about mistrust being rampant in so many communities in the USA and elsewhere, but the reality is that, fueled by this election, mistrust has seeped into organizations and families all over the USA: friendships have dissolved, many people aren’t speaking to various family members, and employees and volunteers may also not be speaking to each other because of what’s been said and done in this election, perceptions of the candidates and perceptions of the candidates’ supporters.

Strong feelings about the election and the issues it raised can poison workplace congeniality, kill employee and staff motivation and drive the exit of employees and volunteers you really didn’t want to lose. Maybe some of this has already happened at your nonprofit or government agency. You may need to do a number of things over many months to ease tensions, heal hurt feelings, reinforce your policies regarding workplace behavior and culture, and make sure everyone understands that the mission of your organization is always the priority while acting in an official capacity as an employee or volunteer.

You could:

  • Encourage departments to organize lunch together one day every other week, or do this for your entire organization if staff numbers are small, for a few months. You could introduce non-work topics for each lunchtime: recommendations for binge-watching, best classic black and white movies, predictions about March Madness, etc. Or have lunchtime trivia contests. The goal is to create fun, friendly, non-political conversations and help employees and volunteers again see each other as real people with real feelings. You don’t have to say why you are doing this – just do it.
  • Have a simple, fun contest for staff. For instance, ask them to bring in photos of themselves as babies or very young children, or in a Halloween costume, put the photos on the bulletin board in a common area and ask people to say who they think each person is. Or staff can bring in photos of pets they have, or have had, and staff can guess what animal belongs to what staff member. Or have a weekly staff award, like most tenacious, or most congenial, or person with a work situation that would make the best reality show. The winner could get a gift card. Again, this creates fun, friendly, non-political conversations and help employees and volunteers again see each other as real people.
  • Consider posting appropriate quotes in the break room that encourage humanity and kindness. For instance, from Abraham Lincoln’s Second Inaugural Address: Let us strive on to finish the work we are in, to bind up the nation’s wounds, to care for him who shall have borne the battle and for his widow and his orphan, to do all which may achieve and cherish a just and lasting peace among ourselves and with all nations. Or this quote from Carlos P. Romulo: Brotherhood is the very price and condition of man’s survival.
  • Organize several activities over the course of coming weeks that will remind staff and volunteers of the mission of your organization, such as a Q & A with frontline or program staff, a video of clients talking about the difference the organization makes, etc. This is good advice anytime, not just after a contentious election.
  • Remind staff in various ways that, at your organization, people matter, and in the workplace, we need to take care of each other, we need to have each other’s back. Cite individuals in front of all staff that have demonstrated this, or any teamwork, in some way. Have a brainstorming session on what kinds of words your staff would like, ideally, to be able to say about their workplace culture.
  • Note in an all-staff meeting that your organization’s staff has the right and responsibility to ensure that the work environment is free of hostility aimed at employees, consultants, volunteers or clients because of protected classification, such as race or gender, and that there are federal and state laws that prohibit hostile work environments on the basis of sex, race and religion. It’s better to do this in-person, in a conversational tone than a memo, as it feels less like a cold command, but certainly, you can also send out a written memo as a reminder of what you discussed in a recent meeting on this topic.
  • Remind staff – employees and volunteers – that, in the workplace, political discussions should never interfere with work, should be avoided with clients, and among staff, should never be allowed to devolve into debates over race, national origin, gender roles or religion, as such talk could be construed as creating a hostile work environment, even by someone not participating in such debates but just hearing such. Remind staff that such discussions should not happen in the workplace and, instead, should happen outside of the organization. This may require a written memo to drive home the point if things are getting out of hand.
  • Immediately take aside any employee, consultant or volunteer who seems to be crossing the line regarding political comments and remind them in specific terms what they have said that is inappropriate and in violation of your policies. Take appropriate action for repeat offensives, including dismissal.
  • If your organization, as a part of its mission, is focused on issues that came up frequently in the election, such as marriage, immigration, refugees, veterans, safety, government transparency, women’s health, insurance coverage, etc., make sure all staff, including non-program staff, know where the organization stands on these issues and knows how to properly refer any questions or criticisms of such.
  • Be absolutely strict on senior staff demonstrating the behavior they want out of subordinates and volunteers in all of the above. If they aren’t walking the talk, all of the aforementioned is for naught.
  • Be prepared to say goodbye to employees, consultants or volunteers who cannot let go of hostility about the election and are letting such affect their work and the work place.
  • Welcome questions or discussions from staff about any of the above.

If you try anything at your organization, or are struggling with staff cohesion, share your experience in the comments below.

Also see:

For Nonprofit Organizations: How to Handle Online Criticism

Addressing anger in the workplace (including online)

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

Volunteers are more important than social media in Presidential elections

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Please see the end of this blog for an update nine months later.

graphic by Jayne Cravens representing volunteersLast night, the public radio show Marketplace here in the USA did an excellent story about the vital role volunteers play in a successful Presidential campaign. Social media is great, but the reality is that it’s old-fashioned volunteer engagement – people calling neighbors to get out the vote, driving neighbors to the polls, etc. – that wins elections. The story is available for free online, and if you are outside the USA and can’t access it, just download Hotspot Shield – you’ll be able to using that.

My favorite points from the article:

“It takes $670,000 dollars in ad buys in a general election to get the same number of estimated votes as you would by opening a field office which is about $21,000 dollars to maintain throughout an election season.” — Joshua Darr, assistant professor of political communication at Louisiana State University, quoted in the article.

“Donald Trump’s performance in Iowa has widely been blamed on his lack of volunteer organizing. ”

“Networks of lawn-trodding volunteers aren’t something you can just whip up overnight, and the people who build these networks are not a dime a dozen.”

I’m THRILLED with this story. It touches on so many things I promote in my work: that highly-skilled managers of volunteers, fully supported and funded, are required for effective volunteer engagement, that volunteers are not free, and that, sometimes, volunteers are the BEST people to do a task.

For the record, I knew President Obama was going to win re-election, despite what the polls were saying, because his campaign was getting new volunteers, and keeping volunteers, all over the country, right up to election day, while Romney’s campaign was closing offices many weeks before. And when I volunteer for political campaigns, I always rewrite the script I’m given, so that the first thing I always say is, “Hi, I’m Jayne Cravens, and I’m a volunteer with the such-and-such campaign,” because I know the person on the other end is much more likely to listen to me knowing I’m a volunteer, not a paid staffer.

And note: volunteer engagement might be cheaper than national news spots, but it still costs money. I know a lot of managers of volunteers that would love $21,000 for their volunteer engagement… and with that said, be sure to sign this petition at Change.org that calls on Congress to provide funding for the effective management of the volunteers it is requiring public lands, including National Forests, to involve.

vvbooklittleSuch a shame people managing presidential campaigns, senate campaigns, congressional campaigns, grassroots campaigns – whatever the campaign – aren’t buying The Last Virtual Volunteering Guidebook in bulk! Tools come and go, but certain community engagement principles never change, and our book can be used with the very latest digital engagement initiatives and “hot” new technologies meant to help people volunteer, advocate for causes they care about, connect with communities and make a difference.

— end original blog —

November 28, 2016 update:

I was wrong. This election was not won by volunteers nor by volunteer management. As my November 28 blog details, social media DID win this election. It proved an ideal vehicle for promoting misinformation. As I noted in my last blog, BuzzFeed reported that fake news stories about the USA Presidential election this year generated more engagement on Facebook than the top election stories from 19 major news outlets COMBINED – that included major news outlets such as The New York Times, The Washington Post, CNN, and NBC News, and on and on. And the majority of these fake news stories did NOT come from any campaign operatives; rather, they came from a man in Los Angeles who originally built fake news sites to as a way to expose the extreme right, a plan that most certainly did NOT work. And these fake stories, most of which promoted Trump as a candidate, were shared by millions of people via social media – people who believed them, and most of whom never signed up to be an official Trump campaign volunteer. See my November 28 blog for more details. A blog in December offers even more details on how volunteers were engaged, officially and unofficially, in this campaign, and how a well-managed, vast army of volunteers did NOT win this election.

Words matter

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Back in my university days, for my major in journalism, I had to take a class about ethics in journalism. And it changed my life. My “aha” moment was when the professor handed out two different news articles about the same event – a funeral. Both articles were factually accurate. In our class discussion, we noted that one story seemed rather cut-and-dry: the hearse was “gray”, the women “wore black” and they “cried openly”, etc. After reading the other article, the class said their impression was that the family of the deceased was very well off and very high class – the hearse was “silver”, the women wore “black haute couture” and they “wept”, etc. There were lots more examples we came up with that I cannot remember now, but I do remember that I started paying a lot more attention to words that were used in the media to describe events. And I still do.

I use the following as an example not to invite debate about the ethics of abortion or access to abortion, but, rather, for you to think about words, to think about those debates and the words different people use when talking about the same things. One side talks about reproductive health, personal choice, reproductive choice, health clinics, pregnancy termination, freedom from government interference and abortion access. The other side brands itself as pro-life and uses words like murder and killing and baby parts and abortion industry. You can know which side a politician is on based on which words that person uses. Both sides regularly petition the media to use particular phrasing when talking about any news related to abortion services.

Another example: following mass shootings and murders by different young white men at a Colorado movie theater in July 2012, a Connecticut elementary school in December 2012, a Charleston, South Carolina church in June 2015, and an Oregon community college in October 2015, among many others, the shooters were referred to by police and the media as loners and mentally-ill, their relationships with women were often mentioned, and the words terrorism or radicalized were rarely, or never, used by journalists or politicians in association with the events once the shooters were identified. By contrast, mental illness, relationships with women and similar references was rarely, if ever, discussed by those same people regarding mass shootings, murders and bombings in the USA by young Muslim men in Little Rock in 2009, in Boston in April 2013, in Garland, Texas in 2015, and in Chatanooga in July 2015, among many others (details are still emerging regarding the shooting in San Bernadino this week, so I’ll leave that off this list).

Another example: the estate tax versus the death tax. In the USA, when someone dies, the money and goods that they had that is passed along to heirs, usually children, is taxed by the federal government. When this tax is described as an estate tax, polls show that around 75% of voters supported it. But when the exact same proposed policy is described as a death tax, only around 15% of voters supported it.

Sometimes, our choice of words to describe something is unconscious, a matter of our education or background. Other times, the choices are quite deliberate and meant to add subtext to our message, to sway the reader or listener in a particular direction. As I said on Facebook in response to someone who implied she doesn’t think word choice matters when describing groups, people or events:

If there is anything I’ve learned in my almost 50 years – WORDS MATTER. The words we use influence, inspire, change minds, create understanding or misunderstanding, fuel flames or put them out. Using a double standard to talk about people that murder others brands one “just really sad”, and the other “terrorism.” It demonizes entire groups while letting off other groups that are the same. It’s hypocrisy.

Here is a wonderful web site from a student project at the University of Michigan on the power of word choice in news articles (it includes rather wonderful lesson plans you can use in your own trainings!). It hasn’t been updated in a long while, but the examples it uses – many from the second Iraqi war with the USA – are excellent for showing the power of word choices to influence opinion – and even create misunderstanding. Also see this lesson plan for students in grade 9 – 12 regarding word choice and bias from Media Smarts, “Canada’s centre for digital and media literacy,” for more examples of how word choices can influence our opinions.

Words matter. Choose carefully.

Also see:

Why I’m not outraged at the IRS

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Each year, the IRS reviews as many as 60,000 applications from groups that want to be classified as tax-exempt.

501(c)(4) tax-exempt status is a different nonprofit category than organizations like homeless shelters, arts groups, animal groups, etc. The (c)(4) status allows advocacy groups to avoid federal taxes, just like 501(c)(3) orgs, but the status doesn’t render donations to the groups tax deductible. The primary focus of their efforts must be promoting social welfare – and that can include lobbying and advocating for issues and legislation, but not outright political-campaign activity. Also, these groups do not have to disclose the identities of their donors unless they are under investigation.

The U.S. Supreme Court’s January 2010 “Citizens United” ruling lead to a torrent of new 501(c)4 groups: the number of applications sent to the IRS by those seeking 501(c)4 status rose to 3,400 in 2012 from 1,500 in 2010. MOST of these applications were from conservative groups. And many of these organizations flout the law in terms of not being involved in political-campaign activity – if you saw the whole process where Stephen Colbert oh-so-easily formed his own 501(c)(4) organization, you know what I mean.

So what was the “extra scrutiny” by the IRS? Good luck trying to find out specifics beyond the phrase “extra scrutiny” again and again. It took me an hour on Internet searches to find out enough to make this list of what the “extra scrutiny” was:

  • more details on what “social welfare” activities the organizations were undertaking
  • speakers they had hosted in meetings
  • fliers to promote events
  • list of volunteers
  • roles/works of volunteers
  • lists of members
  • list of donors
  • positions on political issues the organization was advocating

Some groups have claimed they were asked who was commenting on the group’s Facebook page, but I can’t find any confirmation of this claim.

Of course, this “extra scrutiny” is a fraction of what many of these same people outraged at the IRS were demanding regarding the now defunct nonprofit group ACORN. It’s the same scrutiny these conservatives were screaming about wanting for arts organizations back in the 1990s, in their attempt to eliminate all government funding for arts organizations. And probably most importantly: no organization was prevented from engaging in the activities it wanted to, not even those with pending status. None. Zilch.

This scrutiny is not only what I have been asked for in every nonprofit and government-related job I have held in the last 15 years (yes, I have been asked by a government agency to provide a list of paid staff and volunteers – they wanted to see if our arts organization was involving “enough” volunteers”); these are details I have long encouraged nonprofits to provide on their web sites, to show transparency and credibility.

So, I’ll be by usual blunt self: any nonprofit organization, no matter what their designation, that can’t easily provide details on its programs – who, what, where, when – as well as information the number and role of volunteers and information on any activities that might be considered political advocacy, shouldn’t be a nonprofit. And if that organization is a political group, it should have to provide a public list of all financial donors. Period.

But, no, I’m not going to provide a list of volunteers. Their roles and accomplishments, yes, but not a list of volunteers.

In fact, let’s get rid of (c)(4) nonprofits status altogether. You want to form an organization that engages in political activities? Form a PAC. 

My sources:

http://www.politico.com/story/2013/05/israel-related-groups-also-pointed-to-irs-scrutiny-91298.html#ixzz2TSsJpVJ1

http://www.reuters.com/article/2013/05/14/us-usa-tax-irs-idUSBRE94B08I20130514

http://www.southcarolinaradionetwork.com/2013/05/15/at-least-2-sc-tea-party-groups-say-they-were-singled-out-by-irs/

http://www.coyotecommunications.com/outreach/scrutiny.html

http://www.salon.com/2013/05/14/when_the_irs_targeted_liberals/singleton/

A volunteerism blog, not a political one

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During this election season in the USA, there has been a lot of talk about the role volunteers played in the work of various campaigns, including the presidential campaign. But most of it has focused on the “free labor” aspect. Yet, as we all know (right?!), volunteers are NOT free.

 

The reason volunteers were effective in various campaigns this time around – and, well, always – isn’t because they were unpaid labor. Rather, it was because volunteers were the best people for certain tasks, and could do certain tasks far better than paid staff.

 

I got a lot of phone calls related to the election for the last three months. I realized after several of them that, when the person said, “I’m calling from the such-and-such campaign…”, I almost always interrupted them at some point, even if they were calling from a cause or campaign I supported, to say, “Hi, I’m sorry to interrupt, but I have absolutely no money to donate to the campaign whatsoever.” But when the person said, “I’m a volunteer, and I’m helping with the such-and-such campaign…” I let them finish their spiel and answered all of their questions (but still couldn’t give money).

 

I thought about why I was doing that, why I was being so much kinder to the volunteers, and the answer was, for me: the people that are volunteers are supporters of such-and-such campaign, no question. A lot of people will do anything for a paycheck and, therefore, I wonder if the motivation for the political call from someone who is being paid isn’t actually all about the commission they are trying to make for every person that donates. With a volunteer, I know, absolutely, that that person is volunteering from a passion for that candidate. And I want to be a part of that.

I ended up volunteering for a campaign because one of those callers said, up front, that he was a volunteer and he was NOT calling for money – rather, he was calling to see if I would be voting, if I would be supporting a certain presidential candidate, and if I wanted to volunteer. And I said yes. And there was something so warm and energizing about sitting in another volunteer’s house, with lots of other volunteers, calling potential voters on my cell phone, rather than being paid to sit in a corporate-esque phone bank making calls – do you think people could hear that in my voice? I do.

 

That is not to say people that are paid to work on campaigns don’t have passion. I have been paid to do public relations and marketing, and I’m quite passionate about the causes I’ve been paid to promote – I’m not sure I could do the same for something I don’t really feel personally supportive of. I used to cringe when I worked at the UN Volunteers program and people would try to say that UN Volunteers had more passion than UNDP workers in the field – having worked in the field, I could never tell the different in what contract someone had just based on the passion they exhibited, or didn’t in the field.

 

But the fact remains that, often, the public responds more positively to someone that says, “I’m a volunteer” than they do to a person that says, “I’m an employee.” And exactly the opposite is true as well in certain situations – some people will refuse to work with “just a volunteer”, even if that person has more qualifications and expertise than a paid employee of the same organization.

It goes back to what I’ve said again and again: for some tasks, volunteers are the best people for the job, and for some tasks, employees or paid consultants are the best people for the job, and it does NOT have to do with saving money!

Also see:

Writing a mission statement for your organization or program.

Going all-volunteer in dire economic times: use with caution

The Value of Volunteers (and how to talk about such)