Tag Archives: csr

Incorporating virtual volunteering into a corporate employee volunteer program

4 Replies

A new resource on my web site:

Incorporating virtual volunteering into a corporate employee volunteer program 
(a resource for businesses / for-profit companies)
Virtual volunteering – volunteers providing service via a computer, smart phone, tablet or other networked advice – presents a great opportunity for companies to expand their employee philanthropic offerings. Through virtual volunteering, some employees will choose to help organizations online that they are already helping onsite. Other employees who are unable to volunteer onsite at a nonprofit or school will choose to volunteer online because of the convenience. This resource reviews what your company needs to do, step-by-step, to launch or expand virtual volunteering as a part of your employee volunteering program.

Inspired by my recent webinar with Kaye Morgan-Curtis, of Newell Rubbermaid for VolunteerMatch: Virtual Volunteering: An Untapped Resource for Employee Engagement.

Pioneering in “hacks for good”: Knowbility

Leave a reply

Hackathons, hacks for good, hackfests or codefests are quite the buzz words these days.

There are a lot of new initiatives getting a lot of attention for mobilizing people with high tech skills to help various causes at individual events: these initiatives bring these people together to spend the day, or maybe a few days in a week, at computers, usually in one big room, with everyone using their skills to do good, eat some good food, take lots of fun photos of everyone in action, and celebrate the great work at the end of the day.

Good stuff. But one of the first organizations to do this, Knowbility, gets lost amongst the much better-funded, higher profile newcomer groups, and it’s such a shame, because more people really should get to know Knowbility!

AIR Houston 2007

Knowbility is a national nonprofit organization based in Austin, Texas that creates technology programs that support independent living for people with disabilities, including veterans. Knowbility’s signature event is its Accessibility Internet Rally (AIR) – a hackathon that brings together teams of web designers to learn about web design accessibility standards, and then to apply those standards in a competition to create web sites for nonprofit organizations. The result of an AIR event isn’t just a fun day and new web sites; all participants walk away with an understanding of web design accessibility standards they didn’t have before that they can apply to their daily professional work, and the volunteer teams, most of them from the corporate sector, learn about the unique work of nonprofit organizations, creating opportunities for better partnerships in the future.

Knowbility’s activities have earned all sorts of awards and recognition – like the Peter F. Drucker Foundation Recognition for Nonprofit Innovation. On September 21, 2000, the White House issued a press release to highlight programs across the country that are helping to bridge the digital divide for people with disabilities and Knowbility’s AIR event in Colorado was mentioned by President Clinton as a new and noteworthy initiative. And I’ll never forget when they got mentioned at the end of Oprah’s talk show, resulting in an onslaught of emails and phone calls and oh-so-much excitement.

Knowbility earns more than 60% of its revenue through fee-for-service offerings. But that means it still relies heavily on grants and donations. Knowbility is worth your financial support. I really want this organization to continue – more than that, I actually want this organization to launch more AIR events and other activities all over the USA, and beyond! Knowbility is worth your investment.

And if you have ever been involved with Knowbility in any way, consider blogging about your expereince, talking about it on your Facebook status update or Twitter feed or Google Plus profile or other social media profile, and linking to the donation page.

Here are some other blogs I’ve written about Knowbility:

Hackathons for good? That’s volunteering!

Volunteer online & make web sites accessible

Corporate Volunteer Programs: What Do Nonprofits Want From Them?

4 Replies

graphic by Jayne Cravens representing volunteersA blog today lists what corporations want from nonprofits, schools and other mission-based organizations for employee volunteering. It’s called Corporate Volunteer Programs: What Do They Want From Nonprofits?

Yes, yes, nonprofits, schools and others know what you want, corporations. The corporate world has written endless presentations and blogs about it. You remind us of it during your lectures at conferences on corporate – nonprofit “partnerships.”

But here’s a thought: how about considering what nonprofits, schools and other mission-based initiatives want from corporate volunteer programs?

(1)   Respect the expertise at the organization where you want to volunteer

Teachers are not teaching because they couldn’t make it in the corporate world, and just because you are a marketing director at a Fortune 500 company does NOT you can do their job for a day. The same for all the other people working at nonprofits and other mission-based organizations: many have experience, training and certifications you do not have. Respect their professional training and experience. Don’t imply that you could step into their roles for an hour or two – just as you know they couldn’t step into your role at your company.

(2)   Volunteering is not free.

It takes a tremendous amount of resources to design volunteering experiences that will give you the things you want, as detailed in this blog, like encouraging greater teamwork amongst employees, or enhancing skills development for your staff “resulting in deeper job satisfaction and retention.”

Are you ready to pay for the time of staff at these nonprofits, schools and other organizations to develop these volunteering opportunities for you, not to mention the time they need to supervise and support your employees? Are you ready to say to nonprofits or schools, “Tell me how much staff time will be required to create these opportunities, including staff time for meeting with us and supporting us as we do these activities, and we will pay for that time”?

(3)   Nonprofits & Schools Needs > Corproate Volunteering Needs

A mission-based organization is driven by its mission, and that may mean saying no to your offer of volunteering, no matter how “skills-based” you want the volunteering to be. Your fantastic idea for a one-day volunteering event for your employees which will make your staff feel all the things you want might not fit into the schedule or priorities of the organization. Your marketing team’s stellar idea on a new online community may not fit the organization’s critical organizational needs – or may be beyond the time or capabilities of staff to manage when your corporate volunteers move on to something else. Respect that.

A good starting point for developing your corporate volunteering partnership is to sit down with the nonprofit, the school or other organization you want to help and ask, “What do you need? What are your biggest challenges? What does success look like at this organization?”

And then listen. Not just for one afternoon – listen for days and weeks. Go to the events and activities the organizations already undertakes, and sit in on their staff meetings, and just listen. When offering your volunteers, frame the offer on what the organization needs, not on what it is your corporation wants to do. And work together to develop what success will look like for the organization as a result of your volunteering, and how the organization can communicate best to you when things aren’t working.

Here’s a radical idea: why not treat the nonprofit or school or other organization as your client?

Also see:

Volunteers: still not free

Leave a reply

graphic by Jayne Cravens representing volunteersWikipedia is free – for users. Its more than 12 million articles can be accessed free of charge. It’s maintained by more than 100,000 online volunteers – unpaid people – who create articles and translate them into over 265 languages. That makes Wikipedia/Wikimedia the world’s largest online volunteering endeavor.

Unlike most organizations that involve volunteers, Wikipedia doesn’t screen the majority of its volunteers: anyone can go in to the web site an edit just about any article, any time he or she wants to. You want to volunteer for Wikipedia, you just start editing or writing any article. That makes the majority of its volunteer engagement microvolunteering, the hot term for short-term episodic online volunteering.

But, wait — maybe Wikipedia is not free…

This is from a blog post in 2012 regarding its latest fundraising campaign:

The Wikimedia Foundation’s total 2011-12 planned spending is 28.3 million USD.

Funds raised in this campaign will be used to buy and install servers and other hardware, to develop new site functionality, expand mobile services, provide legal defense for the projects, and support the large global community of Wikimedia volunteers.

That emphasis is mine – some of those millions of dollars are needed to support Wikimedia’s involvement of volunteers. Because volunteers are not free. It takes a tremendous amount of time, effort and expertise to wrangle more than 100,000 online volunteers and all that they do on behalf of Wikipedia/Wikimedia. And that takes money.

But it’s not just Wikipedia: any nonprofit organization, non-governmental organization (NGO), school, government initiative or community initiaitive that wants to involve volunteers has to:

  • Provide at least one staff member – an employee or a volunteer – to supervise and support volunteer work, to ensure volunteers don’t do any harm to the organization, its clients or other volunteers/staff, and to ensure everyone working with volunteers has the support they need to do so appropriately and successfully. That person has to know how to do that part of his or her job, even if it’s just 25% of his or her job, and that might require the organization to send the person to workshops or classes, to subscribe to e-volunteerism (the leading online resource in the USA regarding volunteer engagement), to read books about volunteer screening, supervising volunteers, child safety… and that takes FUNDING.
  • Everyone that works with volunteers must make sure the work volunteers undertake is of the quality and type the organization’s clients deserve. That might require sending multiple staff members to workshops or classes, to read books about volunteer screening, supervising volunteers, child safety… again, that takes FUNDING.
  • Staff has to develop activities for volunteers to do — activities that often would be probably be cheaper and done more quickly by staff themselves. Those activities must be in writing, to ensure everyone’s expectations are the same. And, newsflash: the majority of people charged with this task do NOT know how to do it! They need support and guidance in creating volunteering assignments. Who is going to do provide that support and guidance?
  • The organization has to monitor volunteers, record their progress and report it to the board and donors, as well as to the volunteers themselves and, perhaps, the public. That takes time and expertise.

Any organization that does not allocate time and resources to these volunteer management tasks ends up with:

  • people applying or calling to volunteer and never getting a response
  • people coming to volunteer and standing around for the majority of the time, wondering what to do
  • volunteers that don’t complete assignments – which means the organizations has to either recruit more volunteers and start again, or give the work to employees
  • volunteers that don’t complete assignments correctly
  • volunteers that blog and tweet about their negative experience with your organization and, perhaps, about volunteering in general!
  • staff that does not want to involve volunteers

Volunteers are not free. I’ve said it many times before, before, and before that and… well, you get the idea.

I’ll keep saying it until I stop hearing people say, “Volunteers are great because they’re free!”

I’ll keep saying it until campaigns to encourage people to volunteer also include resources to help nonprofit organizations, NGOs, schools, communities and others involve and support more volunteers.

And don’t even try to say volunteers save money, because that starts yet another blog rant…

A missed opportunity with volunteers

1 Reply

A colleague recently told me that she and a group of co-workers arranged to go to a nonprofit thrift store for one day and help the organization sort through computer donations. She and her colleagues had a great time:

“It was super fun!”, she said. “I got to sort through equipment, to tear apart computers, to take a hammer to outdated computers. We had a great time!” But she added, “No one ever asked me for my name. They didn’t have a sign in sheet. They didn’t capture any of my information. And I have no idea what all this work that I did means to them.”

I felt like I had been punched in the stomach. Again.

These volunteers merely got work done. This nonprofit merely got free labor. Nothing more.

Here was a great opportunity for this nonprofit organization to make connections that could lead to more volunteering, more volunteers, more awareness of its work and new financial donations! Here was an opportunity for these volunteers to learn about all that this nonprofit does, that it’s not just a thrift store but, in fact, a job training organization. A rich, longer-term, meaningful relationship could have been created.

Instead, the nonprofit just got some work done, and the volunteers had fun for a day. There is more to volunteer engagement than that – even for onsite episodic or microvolunteering volunteering like this, with just a few hours of work no requirement for future commitment.

I have no idea what all this work that I did means to them.

That comment in particular is the one that hurts me to the core as a volunteer management advocate.

Here’s what should have happened:

  • There should have been a sign in sheet for the volunteers. The names, postal mailing addresses, phone numbers and email addresses of every participant should have been captured. This isn’t just to create a way to followup with volunteers later for further volunteering or fundraising; it’s to mitigate risk, to have a recourse in case volunteers damage property, hurt someone, or engage in inappropriate activity. It also says to volunteers, “You are more than just bodies doing work to us. You are people. We recognize that.”
  • Someone from the organization should have taken photos of volunteers in action, and asked for a group photo as well. The photos should have been posted to Flickr with recognition of the volunteers, either by their names or by the company they were representing. Some of the photos should have ended up on the organization’s web site as well. Photos could have been tweeted during the work as it was happening. Posting photos is a great, easy, cheap way to thank volunteers, to entice others to volunteer, and to say to everyone, “We are a nonprofit that is doing things!.”
  • Someone from the organization should have emailed each of the volunteers the day after the event, thanking each person for his or her service, noting why the service was of value to the organization, and telling the person how he or she could volunteer again in the future. The email should also have invited each person to subscribe to an email newsletter or follow the organization on Twitter or “like” the organization on Facebook – something that would allow the person to stay connected to the organization, know about new volunteering opportunities, etc. The email should have also invited each volunteer to opt-in to receiving postal mail from the organization.
  • Local TV stations should have gotten an email or fax from the nonprofit an hour before volunteers arrived, saying, “Hey, here’s a great video opportunity for you…” TV stations are often scrambling for video the the evening news cast. Someone taking a hammer to a computer would have ended up on a local news station for sure!

That’s volunteer engagement / community engagement 101. That’s not extra work – that’s what any organization should already be doing with volunteers that are going to show up for just an hour, or just half a day, or just one day. If an organization can’t do that, should they be involving volunteers at all? I don’t think so.

Also see

How to Get Rid of Volunteers – My own volunteering horror story. One of the most popular blogs I’ve ever published.

Creating One-Time, Short-Term Group Volunteering Activities
Details on not just what groups of volunteers can do in a two-hour, half-day or all-day event, but also just how much an organization or program will need to do to prepare a site for group volunteering.

Keeping Volunteer Information Up-to-Date
Suggestions on how to keep volunteer information up-to-date, with the goal of getting the information your organization needs with minimal effort on your part.

Required Volunteer Information on Your Web Site
If your organization or department involves volunteers, or wants to, there are certain things your organization or department must have on its web site – no excuses! To not have this information says that your organization or department takes volunteers for granted, does not value volunteers beyond money saved in salaries, or is not really ready to involve volunteers.

Mission statements for your volunteer engagement
(Saying WHY your organization or department involves volunteers!)
In addition to carefully crafting the way you talk about the value of volunteers, your organization should also consider creating a mission statement for your organization’s volunteer engagement, to guide employees in how they think about volunteers, to guide current volunteers in thinking about their role and value at the organization, and to show potential volunteers the kind of culture they can expect at your organization regarding volunteers.

 

Corporations: here’s what nonprofits really need

Leave a reply

It turns out I’m not the only one who mocks the business community when they decide to “save” the nonprofit community: Kelly Kleiman does too! She goes after some of Silicon Valley’s business elite (the latest is the the “Palindrome Advisors group”) who are planning “to disrupt the nonprofit space”  with their business genius. And she could not be funnier – or more accurate – in her blog! As she states so well, the breathless accounts of these business efforts “ignore the fact that what nonprofits need isn’t more advice, it’s more money. When business people are ready to provide that—when they’re ready to serve on boards, not as agents of disruption but as securers of resources, and when they’re ready to advocate for a tax system that will underwrite the necessary work done by the voluntary sector—well, that will be news.”

Over the last 20 years, I have seen so many of these business movements come and go. I’ve sat in audiences of nonprofit conferences while the featured speakers – business leaders, often paid to give us their wisdom while the nonprofit trainers are expected to volunteer their training time – tell nonprofits, with great contempt, all that they are doing wrong and how they need to act more like businesses. Nevermind that, a year or two later, their businesses have gone under with the bursting of the latest tech bubbles, while all the nonprofits they scorned are still around.

Yes, we need businesses to partner with nonprofits. But how about this:

  • Businesses sit down with nonprofits and LISTEN to what they need.
  • Volunteer not just on an advisory board but on the front lines, for several weeks: go through the volunteer orientation and get some time with the clients served by the nonprofit.
  • Sit in on some staff and volunteer meetings, and listen, don’t talk, a few times.

Learn about nonprofits first. Then talk.

I still dream of nonprofits waking up and marching into the corporate world and saying, “You need to do things differently. Let us help. Let us disrupt your for-profit space. Let us show you what it’s like to be driven by a mission rather than your profit. Let us show you how to do so much with so little resources. Let us show you what it’s like to use old computers to try to access your fancy tech tools, because you refuse to fund our ‘administrative costs.’ Let us show you how to balance the whims of donors with the very real needs of our clients. You could learn so much from us!”

Also see:

(note: most of these URLs no longer work, as my former blog host is now defunct and archive.org got rid of their archives for some reason)

 

Is group volunteering all its cracked up to be?

2 Replies

Do most nonprofits really need groups of volunteers from corporations or other organizations showing up for one-day volunteering activities?

I’ve been thinking about this for a few months lately, and now the British-based company nfpSynergy has scooped me with its own thoughts on whether or not corporate volunteering really all its cracked up to be. An excerpt from its blog:

There is nothing more difficult to deal with than an employer who rings up a charity offering 30/300/3000 employees who want to do a bit of volunteering as part of their team-building on Thursday afternoon in three weeks time. Charities quietly (for fear of upsetting their corporate partners) dislike employee volunteering while companies are much more enthusiast.

It’s so true!

I started thinking about blogging about this myself when I saw that a certain corporation had won a certain state’s group volunteering award for its participation in a range of one-time events. IMO, this corporation was being honored for “volunteering” in events that had been created more to accommodate the corporation and others looking for a one-time, feel-good experience (and photo ops) than to actually make a difference in the community.

As any person who has worked with nonprofits knows, one-time volunteering events – walks, runs, dances, auctions, benefit performances, beach clean-up days, house painting, etc. – are very expensive and time-consuming. They are worthwhile for most organizations only if they result in one or more of the following:

  • measurable results regarding community awareness of a particular issue or organization
  • candidates for longer-term volunteering in more substantive activities regarding service delivery
  • funds raised to cover all costs, including staff time to organize and supervise the event, insurance, etc.

A school once asked me if it had to accept a corporation’s request for a group of their employees to hold a pizza party for two of their classes of fourth graders just before the students went home on an upcoming Friday. The corporation considered this as somehow a great thing for the kids, and as a volunteering experience for their employees. The teachers balked at losing even an hour of teaching time, and saw nothing beneficial about such an event for the kids whatsoever. They were reluctant to tell the corporation no, however, for fear of losing the chance of a grant down the road. The school representatives were at first stunned, and then relieved, when I told them they had every right to refuse any such offer, that they could say, “Thanks so much. Because every hour of teaching time is vitally important, we can’t do anything that takes away such time. But here’s information about our lunch-time mentoring program; we would love any of your employees attend our next orientation about this program. Or we could do a presentation at your corporation about the program and how your employees could get involved. We have some other volunteering activities we would welcome your help with as well.”

(In case you are wondering, the corporation declined. Lunch time one-on-one mentoring wasn’t the kind of experience their employees were looking for, and they didn’t have time for employees to sit through a presentation by the school. Sigh.)

The nfpSynergy blog continues, with an experience very similar to my own:

For nearly five years now nfpSynergy has had a company policy of giving each employee 5 days of paid volunteering time. Doesn’t that make us wonderful? Well no not really because it didn’t work: very few staff used their volunteering days. And this is despite the fact that almost everybody who works for us is very committed to the charities and non-profits.

So why didn’t people use their volunteering days? The answer is simple. Five days is ‘diddly squat’ in the world of volunteering. It was like telling people they could go and buy a free lunch on the company but only giving them 10p with which to do.

My experience exactly: once upon a time, I ran the philanthropy activities for what was then a Fortune 500 company with hundreds of employees at headquarters and at another location in the USA, and thousands abroad. We also gave USA employees five days of paid time off to volunteer. In the two years I oversaw the program, less than a dozen individual employees took the days. Only two groups of employees did, in events organized by me: people from our facilities department painted a room at a nearby family homeless shelter, and three employees from our IT department networked the new computers of a nearby nonprofit over two days. It took me twice as many hours to organize these two group volunteering events as it took the volunteers to actually do them! 

Right now, I’m trying to find group volunteering activities for Girl Scouts in my area. And the reality is that, not only are most organizations not prepared, in terms of insurance, supervision and program, to host groups of girls under 16 (most under 13, in fact) as volunteers, most organizations do not want a group of young girls as volunteers; the staff have critical activities that must be taken care of, that cannot be delayed in order to give a group of young girls a feel-good experience.

Attention corporations and governments: if you want to see more group volunteering activities by corporate employees, youth groups, professional associations, etc., prepare to pay for it. Money is needed to fund the staff, material, training and other resources to not only make the activity happen, but to make the activity a meaningful part of the organization’s mission or outreach efforts.

Also see:

Creating One-Time, Short-Term Group Volunteering Activities

One(-ish) Day “Tech” Activities for Volunteers

Finding Community Service and Volunteering for Groups

Pro Bono / In-Kind / Donated Services for Mission-Based Organizations: When, Why & How?