Tech & communications jargon versus reality

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The Guardian, a media organization based in the UK, has a wonderful online program called the Global Professionals Network, “a space for NGOs, aid workers and development professionals to share knowledge and expertise”. They also have an occasional feature called “The Secret Aidworker,” a column written by anonymous aid workers, talking about the not-so-great parts of humanitarian work.

The most recent blog is an aid worker talking about the “dark side” of humanitarian / development communications. Like me, she trained as a journalist, and it affects both her approach and her ethics regarding public relations and marketing. I was so struck by these two paragraphs from her blog:

The international community is too focused on using gimmicks in outreach campaigns rather than considering who their audience is and what they want. I was recently asked to design an outreach campaign to educate the local community we work in about the work we do. So keeping in mind the low literacy rate of our audience and the limited access they have to online and print media, I designed a communications campaign accordingly. However, that was considered old and outdated.

For my organisation, the use of new technology such as apps and social media held priority over the local regional media, even though I explained much of these were inaccessible to the people we were trying to reach. Too often people think that if a country has access to the internet and mobile phones, every one has access. They don’t consider the cost of mobile data, the literacy rate, or if the locals would even use their devices the same way as in the US and Europe.

Oh, I SO hear this! Not just in humanitarian work, but in all communications work for nonprofits, governments and other mission-based organizations, anywhere. I hear from nonprofits wanting to explore using SnapChat that haven’t updated their web site in months.They want to host a hackathon to develop an app while their manager of volunteers is refused money for posters for a volunteer recruitment campaign. They want to know the best engagement analytics software to purchase while their online community is quiet for weeks, with no staff posting questions, no volunteers sharing information, etc. They want a crowdsourced fundraising campaign but haven’t sent thank you’s to donors this year. They want a viral online marketing campaign to promote something but balk at the idea of a staff person visiting area communities of faith and civic clubs to build personal relationships with local people, especially groups that represent minorities that are under-represented within the organization’s volunteer, client and donor base.

Anyone who knows me knows that I have long been a promoter and advocate of ICT4D. I wrote one of the first papers – back in 2001 – about handheld devices, what were then called PDAs (personal digital assistants), in health and human services, citizens’ reporting, advocacy, etc. I am a pioneer regarding virtual volunteering. I use, and advise on the use of, social media to promote a variety of information and network with others. I regularly post to TechSoup’s Public Computing, ICT4D, and Tech4Good community forum branch about apps4good – smart phone applications meant to educate people about maternal health, help women leave abusive relationships, connect people with emergency housing and more. So I certainly cannot be accused of being a Luddite. But with all that said, I also still see the value of, and know how to leverage, printed flyers, printed posters, paper newsletters, lawn signs, newspaper ads, radio ads, radio interviews, TV interviews, TV ads, onsite speaking engagements, display tables, display booths and other “old fashioned” ways of communicating.

This aid workers blog reminds me of the early days of the World Wide Web, when I would hear an executive director of a nonprofit or the director of a government program talk about how great the agency’s new web site was, but as they talked, I realized they’d never looked at it themselves, and weren’t really fully aware of what the Internet was.

wizardToo many senior staff are bedazzled by buzzwords and jargon they’ve heard from consultants, giving their employees orders to do something based only on what they think is “hip” now. I am just as frustrated by organizations that overly-focus on the latest social media fads for communications as I am by organizations that ignore all things Internet and smart phone-related.

What should you do if you face this in the work place? Use small words and lots of data with your senior staff, and stay tenacious. Remember that a list of potential expenses and budgets for time can make a case for you to do a comprehensive, realistic communications plan. And be explicit and detailed on how your communications efforts will be evaluated for effectiveness.

My other blogs that relate to this:

Request to all those training re: volunteer management

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Are you teaching a volunteer management 101 class, where you talk about the basics of successfully managing volunteers?

Are you going to teach a workshop on how to identify tasks for volunteers?

Are you going to teach a workshop on how to recruit volunteers?

Are you going to teach a workshop on how to keep volunteers engaged/volunteer retainment?

Are you going to teach a workshop on how to recognize/honor volunteers?

If you said yes to any of these questions, then here’s a thought. Actually, it’s a very strong suggestion: you absolutely should include virtual volunteering, whether or not you ever say the phrase virtual volunteering. You absolutely should talk about how to use the Internet – email, a web site, social media, third-party web sites – in each and every aspect of those basics of volunteer management. No exceptions. No excuses.

Consider this: no high-quality marketing workshop about event promotion would not talk about the Internet. No high-quality HR seminar or webinar would talk about worker recruitment and not talk about the Internet. No high-quality management class about better-supporting large numbers of employees in their work would not talk about digital networking tools. So why do those that work with volunteers settle for volunteer management workshops, even on the most basic subject, that don’t integrate into the class the Internet use regarding supporting and involving volunteers?

I hear a lot of excuses for consultants and other workshop leaders who don’t talk about Internet tools in a course regarding the management of volunteers:

  • The volunteer managers I’m working with don’t work with volunteers that use the Internet or text messaging
  • The volunteer managers I’m working with are at organizations focused on the arts or the environment or animals or homelessness and therefore don’t need to talk about the Internet or text messaging
  • There’s a separate workshop for talking about digital tools
  • The volunteer managers I’m working with have volunteers that are over 55

ARGH! Not one of those excuses is valid for not integrating talk of the Internet throughout any volunteer workshop addressing basic topics like recruitment, retainment, task identification, etc. NOT ONE. In fact, I think anyone who attends a workshop on working with volunteers, especially a volunteer management 101 course, whether hosted by a volunteer center, a nonprofit support center, or a college or university, whether online or onsite, should ask for at least a partial refund if virtual volunteering is not fully integrated into the course (it’s either not mentioned at all or is briefly mentioned at the end of the class). There is NO excuse for this, it shows a lack of competency on the part of the workshop leader and it’s time to demand better!

As Susan Ellis and I note in The LAST Virtual Volunteering Guidebook, virtual volunteering should not be a separate topic amid discussions about volunteer engagement and management. Instead, virtual volunteering needs to be fully integrated into all such discussions and trainings. No more segregation at the end of the book or workshop! The consequences of not integrating Internet use into volunteer management 101 workshops? It ill-prepares people for working with volunteers. It also immediately contributes to the stereotype that nonprofits are out-of-touch and old-fashioned.

vvbooklittleWe called it The LAST Virtual Volunteering Guidebook not because we don’t think there will be more to say about virtual volunteering in the future, not because we don’t think there will be new developments on the subject, but because we really hope it’s the last book focused only on virtual volunteering, because we hope all books written about working with volunteers, whether in general or regarding a very specific part of the management of volunteers, like mentoring or risk management or recruitment or board member support or whatever, will now fully integrate the use of the Internet/digital tools in their suggestions. We hope that every workshop on any aspect of volunteer management, and every certificate regarding the management of volunteers, will fully integrate the various uses of the Internet in their suggestions. There’s no excuse not to!

Addressing criticism, misinformation & hate speech online

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angryjayneEvery program, agency or individual will face criticism online. Every organization and person will have to address misinformation online as well. We have always lived in a world of criticism, hate speech and misinformation – with the Internet, that speech can be instantly widespread.

No matter how large or small your nonprofit, NGO or government program is, your communications staff needs to be ready to address criticism and misinformation – and worse – online. Here are five resources, some by me, that can help:

  • How to Handle Online Criticism / Conflict. Online criticism of a nonprofit organization, even by its own supporters, is inevitable. It may be about an organization’s new logo or new mission statement, the lack of parking, or that the volunteer orientation being too long. It may be substantial questions regarding an organization’s business practices and perceived lack of transparency. How a nonprofit organization handles online criticism speaks volumes about that organization, for weeks, months, and maybe even years to come. There’s no way to avoid it, but there are ways to address criticism that can help an organization to be perceived as even more trustworthy and worth supporting.
  • Recommendations for UN & UNDP in Ukraine to use Twitter, Facebook, Blogs and Other Social Media to Promote Reconciliation, Social Inclusion, & Peace-Building in Ukraine (PDF). This is a draft document I submitted to UNDP Ukraine just before I left Kyiv in October 2014, having completed my term there as a “Surge” Communications Advisor. This draft document offers considerations and recommendations for social media messaging that promotes reconciliation, social inclusion, and peace-building in Ukraine. It provides ideas for messaging related to promoting tolerance, respect and reconciliation in the country, and messaging to counter bigotry, prejudice, inequality, misperceptions and misconceptions about a particular group of people or different people among Ukrainians as a whole.
  • UNESCO’s Countering Online Hate Speech, a free publication from UNESCO (pdf), spends most of its time talking about what is and isn’t hate speech, but does have some good information about countering hate speech and misinformation, without censorship, in the chapter “Analysing Social Responses”, specifically the sections on Monitoring and discussing hate speech, Mobilizing civil society, Countering online hate speech through media and information literacy, Citizenship education and digital citizenship, Education as a tool against hate speech, Development of critical skills to counteract hate speech online, Educational goals of media and information literacy to respond to hate speech, and Assessing media and information literacy and education initiatives (pages 33-41, and 46-52).
  • I have also been gathering and sharing examples for a few years now of how folklore, rumors and urban myths interfere with development and aid/relief efforts, as well as recommendations on preventing or responding to such.
  • List of my blogs related to conflict, free speech, reconciliation, etc. – my blogs that talk about conflict, extremism, extremists, hate speech, words, offensive, offended, hating, haters, reconciliation, toleration, free speech, apologies and inclusion.
  • Feuds in the nonprofit/NGO/charity world

On a related note, You have an obligation to be truthful online.

Trusting teen volunteers with leadership – would you?

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WA Co Oregon sheriff logoI love it when an organization’s representative says that the reason they involve volunteers for particular tasks is “because volunteers are the best people for those tasks.” Not because of the myth that volunteers are “free” and “save money.”

But it’s so rare that I hear anyone say that.

I had one of these rare moments recently at the Washington County, Oregon Sheriff’s citizens academy, when the topic of the Sheriff’s Office search and rescue team was discussed in detail. The positions on the sheriff’s primary search and rescue team are reserved for teen volunteers. You read that right: THESE POSITIONS ARE RESERVED FOR TEEN VOLUNTEERS. Not paid adults, not reserve deputies – TEEN VOLUNTEERS. This team is the PRIMARY search and rescue team for this area – not an auxiliary. The search and rescue team looks for (and finds!) lost people, downed aircraft, evidence in major crimes, and more. The members are highly trained and particularly-trained. They must be 14 to 19 years old, meet all of the minimum requirements, complete the intensive training academy, and make a minimum 2-year commitment.hey “age out” of the program in December following their 21st birthday.

So why is such an important, essential, life-saving, high-responsibility investigative program reserved for teen volunteers? I asked the organizer during the presentation. His reply, according to my notes, “Because they will do absolutely anything. They will get down on their hands and knees, side by side, and slowly crawl across a football field in cold weather, literally with their noses to the ground, looking for a bullet casing linked to a crime. They will thoroughly search an area with young, sharp eyes. They will come when called, even when it’s 3 a.m., and get right to work, and they will follow directions exactly – and in this work, they MUST follow their directions and training exactly. Because we can absolutely rely on them.”

Yes, of course there are older people that could be just as committed… I hear those “we shouldn’t make sweeping generalizations about different age groups!” thoughts out there, I do. And I’m sure there are other reasons that these teens make such great volunteers – because they don’t have family commitments, they don’t have job commitments, they have the flexibility and support to do these intensive activities, they aren’t plagued by the physical constraints that many of us older folks are (I can’t barely get up off the ground anymore, let alone crawl across such), and on and on.

But consider how refreshing it is to hear someone talk this way about teenagers. In all of my time working in volunteer management research and consulting – two decades – I have never heard anyone say that teenagers were the best people for a particular volunteering role. I’ve just heard over and over why teens cannot do this or that, or shouldn’t do this or that, why older volunteers don’t want to work with them, how they don’t take their commitment seriously, and on and on and on.

If the Washington County Sheriff’s Department thinks so highly of teen volunteers, and you don’t… if they are having such great success with teen volunteers in such high responsibility roles and you aren’t… what is it that they might be doing that you aren’t?

Deriding the monetary value of volunteer hours: my mission in life?

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moneysignsDuring a presentation on volunteers at a local government agency that I attended a few weeks ago, the program manager proudly noted that the agency’s volunteer contributions are the equivalent of 21 full time employees, and gave a value of their time at more than a million dollars, based on the dollar value per hour promoted by the Independent Sector. That was one of her very first points in her presentation, and this was the ONLY reason offered during the entire session as to why this agency involves volunteers; she then went on to what volunteers do.

I wonder how the agency’s volunteers would feel to know that they are involved because they replace paid staff? Because they “save money”?

This agency said the greatest value of volunteers is that they are unpaid and mean the agency doesn’t have to hire people to do those tasks. I have so many, many examples on my blog and web site – linked at the end of this blog – regarding why those statements lead to outrage, and how they actually devalue volunteer engagement. These statements reinforce the old-fashioned ideas that volunteers are free (they are not; there are always costs associated with involving volunteers) and that the number of hours contributed by volunteers is the best measure of volunteer program success (quantity rather than quality and impact).

Put this in contrast to a paper on volunteer resource management practices in hospitals which I read today. The post about it on LinkedIn promotes this quote, “volunteers contribute greatly to personalizing, humanizing and demystifying hospitalization.” The paper, “Hospital administrative characteristics and volunteer resource management practices” is by Melissa Intindola, Sean Rogers, Carol Flinchbaugh and Doug Della Pietra and the description never once mentions the value of volunteers as being a monetary value for their hours, money saved, employees replaced, or any other old-fashioned statements to tout why volunteers are involved. I haven’t read the entire paper (it’s $30 – not in the budget right now), and maybe they do talk about these values, but from the summaries of the paper, it sounds like they understand the far better reasons for volunteer engagement, and that this understanding guides their recommendationss.

I’m not opposed to using a monetary value for volunteer hours altogether, but it should never, EVER, be shown as the primary reason volunteers are involved, or even the secondary reason to involve volunteers. If a monetary value is used, it should always come with MANY disclaimers, and should follow all of the other, better, more important reasons the agency involves volunteers. It should come many pages after the mission statement for the volunteer program and the results of volunteer engagement that have nothing to do with money saved.

Years of whining about this has paid off: the Independent Sector noticed yesterday and tweeted some responses to me. Not sure why it took so many years for them to notice my oh-so-public whining, particularly since I tagged them on Twitter every now and again…

I guess it’s time to again recommend this new book, Measuring the Impact of Volunteers: A Balanced and Strategic Approach, by ChristineBurych, Alison Caird, Joanne Fine Schwebel, Michael Fliess and Heather Hardie. This book is an in-depth planning tool, evaluation tool and reporting tool. As I wrote in my blog about this book, “I really hope this book will also push the Independent Sector, the United Nations, other organizations and other consultants to, at last, abandon their push of a dollar value as the best measurement of volunteer engagement.”

Also see:

Insecurity in the Humanitarian Cyberspace: A Call for Innovation

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ALNAP (Active Learning Network for Accountability and Performance in Humanitarian Action) has a fantastic blog posting, Insecurity in the Humanitarian Cyberspace: A Call for Innovation, by Kristin Bergtora Sandvik. An excerpt:

“Over the last two decades, innovations have fueled the creation of a humanitarian cyberspace. It is now time for the task of addressing the challenges posed by the humanitarian cyberspace to be prioritised on the humanitarian innovation agenda… The traditional notion that the ´virtual` world is a different social space than the ´real world` is by now obsolete, also in the humanitarian context… While the traditional threats to the humanitarian space persist, the humanitarian cyberspace broadens the scope of humanitarian action – which means that, instead of shrinking, the humanitarian space is actually poised to enter an expanding frontier. As illustrated by the increasing reliance on mobile cash transfers in food aid, the humanitarian cyberspace also offers new options for the constitution and distribution of relief. The notion that access to information and humanitarian data constitutes a form of relief in its own right illustrates how technology is reshaping the very definition of aid. The emergence of ‘digital humanitarians’ exemplifies a shift in the understanding of who is an aid provider and the possibilities for providing aid from a distance. At the same time, the humanitarian cyberspace has engendered a new set of threats, which impinge on the humanitarian space and which needs to be taken more seriously in the context of humanitarian innovation.”

Another excerpt:

“The use of social media by fieldworkers may undermine principles of neutrality and impartiality and endanger recipients of humanitarian aid as well as aid workers. The dilemma is well-known: In the humanitarian field, the free speech of aid workers must be balanced against the vulnerability of aid recipients and the particular dynamics of the emergency context. However, social media exacerbates the risk, also for humanitarians themselves…While the medical and social work professions (among others) are developing more robust, binding and enforceable industry standards with respect to social media, the humanitarian sector is lagging behind. Facebook, Twitter and Instagram are largely perceived as ‘private’ platforms, even when used actively during and for work. Additionally, the tension between security concerns and fundraising priorities seems to exacerbate the difficulty of developing strong and innovative approaches to responsible social media use.”

This entire blog is a MUST read for anyone working in international development, as well as any nonprofit, government or other mission-based organization. It is based on a roundtable at the 4th bi-annual IHSA World Conference on Humanitarian Studies and Sandvik’s recent article in the Third World Quarterly ‘The humanitarian cyberspace: shrinking space or an expanding frontier?’

The Active Learning Network for Accountability and Performance in Humanitarian Action (ALNAP) was established in 1997, as a mechanism to provide a forum on learning, accountability and performance issues for the humanitarian sector.

secular-based short-term humanitarian volunteer initiative working in Ghana

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There is secular-based short-term humanitarian volunteer initiative called the Humanist Service Corps (HSC) that launched fairly recently, and they’ve already had a big success with one of their first projects: HSC has been running a medical records/medical screening to provide free health screenings for the rural community of Kukuo in Ghana’s Northern Region. In the process, HSC volunteers have trained local people to create a bilingual medical records system that simplifies and increases healthcare access for an entire community. As the HSC fundraising page for this project notes, “For the first time in their lives, the 1,250 residents of Kukuo will have access to their health information in a language they understand.”

The project is more than you might think: “Results as of April 6th, 2016: 681 patients screened, 67 cases of malaria, 27 cases of hypertension, 116 malnourished residents, 19 children missing vaccinations, two cases of Type II diabetes. Additionally, our medical outreach has helped uncover two child brides and five teenage girls kept out of school to help their families.”

The project involved training local people themselves to collect and organize paperwork, input the information into computers, double-check work and organize data. Since their training by HSC volunteers ended at the end of April, the local Kukuo Health Screening Volunteers have been running every aspect of the project themselves, with an HSC volunteer available to supervise, troubleshoot, and support. According to this blog about working with the Ghanaian volunteers, “They check each other’s screens for errors, sort and file all the screens during processing, maintain lists for future follow-up, and are working to create the digital and paper copies of the much-anticipated Kukuo Census.” Each of the local volunteers was also helped by the HSC volunteer to create his or her own an email address, write a resume, understand and discuss their letter of recommendation from HSC and be able to talk about what they did for the project and the skills that they have mastered… All of the volunteers did very well with this additional training, especially considering that many were touching a computer for the first time.”

But the work is not done. “We need to fully fund the project by June or we will not be able to screen the entire Kukuo community.” You can donate to this HSC project here. Or, you can become a monthly donor to HSC.

Shortly after the HSC volunteers first arrived in Ghana, they sat down with the HAGtivist Podcast to share their motivations and expectations for the year of service. Great idea to do a podcast with volunteers!

Online volunteers created a music festival in St. Louis

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Everyone pictures virtual volunteering as remote volunteers that sit in front of a computer or tablet or smart phone, typing and clicking, interacting only online and undertaking mostly techie tasks. But something I learned early on when I started researching virtual volunteering back in 1996 is that it’s actually a very human thing, that often leads to very personal non-computer-related activities and connections.

twangfestMore than 20 years ago, some members of an online discussion group, Postcard2 or P2, an email-based gathering place for people to talk about a particular type of music – alternative country – decided to create their own nonprofit and host a weekend of concerts in St. Louis to feature bands performing the kind of music they love, which is rarely played on the radio. It became an annual event, called Twangfest. And in June 2016, Twangfest will host its 20th event milestone.

These founding members of this music festival were dispersed across the USA, and most saw each other face-to-face only once or twice a year. But they spent time together, online, every week, often every day, for a few years. They had become close friends who shared a passion, and they channeled that passion into an onsite event that’s one of my favorite examples of what virtual volunteering can lead to.

I was a part of the discussion group starting in 1996, just as a lurker, and sometimes, more than 100 messages would be posted in a single day. I wrote about Twangfest, and the community that spawned it, back in 2000 for the Virtual Volunteering Project. I got to go to the event in 1998 and 1999, and I still meet with people I met via P2 – many are still dear friends. Here’s part of the description of the discussion group from some point in its history:

This list began as an offshoot of Postcard, the Uncle Tupelo list, and was created for people who wanted to discuss a wider range of music, including (but not limited to) alt.country, country rock, hard country, bluegrass, honky-tonk, insurgent country, roots rock, and hillbilly music We also discuss a wider range of topics, including the music’s forerunners and historical background, the sociology of the music and its listeners, and contemporary business practices that make the music possible. Many of the 600+ subscribers to this list are ordinary folks who love this music. The list also includes musicians, writers, radio and record label folks, and others who work in the music business, who bring an interesting perspective to the subjects… Years of argument and agreement have created a sense of community on P2. List members meet up at musical or other venues in their home towns or as they travel. 

Note that it never says anything about virtual volunteering. The intention of this group was never to create a music festival and a nonprofit, and even with those creations, no member of the group was calling it virtual volunteering. Yet, that’s what it was. Some volunteers took leadership roles, becoming members of the board of directors, identifying places to advertise, recruiting volunteer designers, negotiating with venues, and approaching potential sponsors. Some volunteers took on micro tasks – like me: I was an on-call volunteer, ready to answer questions as needed about preparing nonprofit paperwork and coming up with phrasing for the web site and press releases to make sure people knew this wasn’t just a music festival, that it was a nonprofit organization working to preserve and promote the unique tradition and culture of Americana music. The nonprofit never divided people as online volunteers and traditional volunteers – all were just volunteers (and in this case, just means solely, not merely, so please, no hate mail).

I’m stunned that it’s been 20 years since Twangfest started! But, then again, virtual volunteering is a practice that’s more than 35 years old!

Also see:

Lessons on effective, valuable online communities – from the 1990s

Updated: research regarding virtual volunteering

vvbooklittleThe Last Virtual Volunteering Guidebook, a book decades in the making, by Susan J. Ellis and myself. Tools come and go, terms come and go, but certain community engagement principles never change, and our book can be used with the very latest digital engagement initiatives and “hot” new technologies meant to help people volunteer, advocate for causes they care about, connect with communities and make a difference. It’s available both in traditional print form and in digital version.

Problems in countries far from home can seem easy to solve

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globeProblems in countries far from home can somehow seem far easier to solve than problems in your own country. They aren’t. Western do-gooders need to resist the allure of ‘exotic problems.’ It’s yet another excellent piece from the Guardian Development Professionals Network. It’s a must-read for all those that want to volunteer abroad, are seeking a career in international humanitarian aid and development, or want to donate to such causes.

The aforementioned piece is a good companion to my earlier blog on vanity volunteering.

So I guess I’m vanity blogging… but then, aren’t we all?

Also see:

Reality Check: Volunteering Abroad / Internationally

and

transire benefaciendo: “to travel along while doing good”

Making Mental Health a Global Development Priority

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Depression and anxiety disorders may affect as many as 500 million people globally. These psychological traumas are emotionally painful and distressing experiences that overwhelm an individual’s ability to cope. Symptoms include intrusive flashbacks, hypervigilance, avoidance behavior and frequent, unwarranted, extreme distress. Such disorders often prohibit people from working or studying, from being a nurturing part of their families, from participating in their communities in a positive way. Aid and development activities fail when a substantial part of the society to be served is suffering from psychological disorders, and it plays a role in diminishing potential for peace.

The United Nations is emphasizing mental health issues as a development concern, as evidenced by a recent conference organized by the World Bank and World Health Organization highlighting the consequences of psychological trauma. According to a new WHO-led study, every US$ 1 invested in scaling up treatment for depression and anxiety leads to a return of US$ 4 in better health and ability to work. #mentalhealthnow

See this video from the World Bank for more information: