Category Archives: Community Relations/Outreach

What I’ve learned working at Habitat for Humanity

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A photo of the author, Jayne Cravens, wearing a Habitat for Humanity plastic construction helmet with Habitat for Humanity on it.
Jayne Cravens

Since August 2022, I have been working the equivalent of two full days a week, sometimes a bit more, for a local affiliate of Habitat for Humanity International. I’ve been working in marketing and outreach, primarily social media and web site content, and also for three months, I helped onboard volunteers for home builds and home repairs, as well as looking at the volunteer onboarding, support and tracking processes at the Restore, Habitat’s thrift store, and making recommendations to make them better.

My primary goal in my job is to increase local awareness about this Habitat affiliate’s efforts to address affordable housing and about its efforts to help vulnerable homeowners with critical home repairs that allow them to stay in their homes. I also have a focus on increasing sales of the affiliate’s ReStore, which is a vital funding component for the local affiliate, as well as increasing awareness of the ReStore regarding its connection to Habitat for Humanity and as a recycle and reuse option. I would also like to see a LOT more diversity among Habitat’s volunteer engagement, and that’s going to require special, targeted efforts in messaging – putting a lot of my own recommendations to the test. I manage the Habitat affiliate’s web site and the local ReStore web site, and you can see examples of my online outreach via the affiliate’s Facebook and Instagram pages, the local ReStore Facebook and Instagram pages, and the affiliate’s Mastodon, Twitter and Reddit accounts. 

It’s been a fascinating, challenging experience. I’ve long been a fan of Habitat for Humanity’s model for engaging volunteers in home construction, as you know if you have attended my workshops related to volunteer engagement. Getting this behind-the-scenes look at all the various aspects of Habitat’s programming, which goes well beyond building structures, has been fantastic and inspiring. It’s also so wonderful to be in a small, frontline nonprofit, especially one serving a largely rural community: the affiliate serves a large, mostly rural area of less than 400 sq miles / 940 km2, much of it unincorporated and outside the Portland Metro Urban Growth Boundary (UGB), which bisects Washington County. The overall population of the area served by this affiliate is less than 50,000. The three argest cities in the service area have populations of about 26,000 people, about 13,400 people and about 3500 people, respectively. More than 10 percent of the population identifies as Hispanic or Latino.

In the time I have been at this Habitat for Humanity affiliate, here are some things I’ve learned – or relearned:

  • There’s nothing like testing your recommendations made as a consultant in real-world settings. It’s one thing to write a blog or a book or hold a training; it’s another to actually apply those strategies yourself. I’ve always been proud to be able to tie what I recommend in a workshop to what I’ve actually done.
  • Working with people in rural Oregon really isn’t that different from working with rural people in Afghanistan: people want a safe, stable place to live, most especially a place of their own, and in most cases, if you give them the opportunity to work for that, they’ll embrace it – and their neighbors will help. Political and economic obstacles in nonprofit work are shockingly similar across countries.
  • Some of the most important work you do as a communications manager is getting what people know in their heads into a form that can be read and referenced by others. Often, employees aren’t that aware of all their fellow employees are doing. When a key employee or volunteer leaves, and their work and knowledge isn’t documented, it can bring some work to a standstill. Plus, what is in people’s heads and what they experience in their work is fantastic for blogs and grant proposals.
  • The people with whom most customers interact should be regularly briefed on program activities, on upcoming events and on important dates. The cashiers of the ReStore regularly get questions about Habitat programming from customers, and since my office is right next to checkout, if the cashiers don’t know the answer, they will grab me to talk to the customers with questions, something I welcome. And they listen to what I say and sometimes comment later, “I didn’t know any of that.” Everyone is a spokesperson for your nonprofit, whether you like it or not. I’m now working to make sure they know how to answer our organization’s most frequently asked questions, and how to direct people who need detailed answers. I’m working to make sure they know they can use their smart phones to pull up our organization’s web site, right then and there, and read answers to customers with questions. Have a look at When some nonprofit employees & volunteers don’t really understand what the nonprofit is trying to address & why for more on what I suggest to ensure everyone is representing your nonprofit appropriately.
  • Just because you work for an agency with a well-known name does not mean people really know what it does (including some employees and board members!). So many people think Habitat for Humanity gives away houses – it doesn’t (it partners with families for affordable mortgages – the families DO make payments for the house). I didn’t know Habitat did critical home repairs for vulnerable home owners until I started working there.
  • Online tools aren’t enough to market an organization: executive directors and board members have to get out into the communities. You have to show up at the big events of other organizations. You have to present to city councils and county governments. You have to immediately respond to every call from the media – especially in this age of fewer and fewer newspapers, and fewer local radio stations and TV stations. You have to leverage banner placements over key streets and doorways, buy ads in newspapers (if you are lucky enough to still have a newspaper), put flyers up at grocery stores, and rely on other marketing tools many said would go away with the Internet. You have to be at farmer’s markets and the super popular food cart pod on a Friday night. And the opposite is true too: just going to onsite events and relying on traditional paper postal mail and onsite displays isn’t enough; you have to regularly use and update online tools.
  • People love social media posts that have photos of LOCAL PEOPLE in them. You can, therefore, never have enough photos of local volunteers and employees “in action.”
  • People also love social media that’s fun. And dinosaurs are terrific props.
  • Bureaucracy can be wonderful. Rules, regulations, protocols, official messaging – these are NOT automatically bad. Official policies and procedures MATTER because when they are based in reality, understood and followed, it keeps everyone on the same page and it prevents missteps. I loved that, at the United Nations, I could always find the policy, the manual, the official statement, that I could use to justify something I wanted to say or do. The same has been true of Habitat: their official policies regarding communications, safety and volunteer engagement have made my job easier! And what a joy to see Susan Ellis, my mentor and guru, quoted in Habitat’s official guidance for staff regarding volunteer engagement. It’s also been great not to have to agonize over how to phrase something – I can usually find exactly what I need in official Habitat materials, some public, some on our extensive national intranet/knowledge base.
  • People don’t like change. I’ve known this for years, and I’m relearning it yet again. And if I hear, “But that’s the way we’ve always done it” one more time…
  • There is a delicate, difficult balance in an organization that fights poverty hosting a gala event.
  • Contacting TV stations an hour away 48 hours before an event can sometimes get them to cover it during a slow news week. It’s always worth trying.
  • I’m not the only over-40 woman in my area that has so much professional experience I scare potential employers when I apply for jobs – and it’s amazing how many Generation Xers I’m now encountering on their third or fourth careers.
  • It’s still not easy to create group volunteering roles – things that three or more volunteers could do together, just once (though it’s usually 10 or more people). The agency could have three of these every month and not meet volunteer demand.
  • People are willing to travel outside of their area to volunteer for a day. As noted earlier, I’m in a county that’s half rural and half urban. The Habitat that serves the urban area can’t as easily accommodate groups of volunteers, or specialized volunteers, as we can, so we end up with volunteers from the opposite side of the county, often from groups of employees from very large employers – and that’s fine with us!
  • As I wrote on a blog in 2016 called “If no one is complaining, we don’t have to change how we do things”, “Often, when I do a little digging myself, talking to people that wanted to volunteer at the organization but didn’t, or to current members, or to former clients, and on and on, I find that, indeed, there is dissatisfaction among a few, maybe even more, but no one says anything to the organization itself… they don’t say anything about something they would like to see changed or improved because there is a culture within the program or the entire organization, that discourages complaints or suggestions.” No further comment.
  • Everyone that works with volunteers should have some training on how to work with volunteers. Period.
  • It’s so still oh-so-easy to recruit volunteers for online tasks and onsite, short-term roles. People are so, so hungry for those kinds of roles! I remain confused by people who struggle to recruit volunteers for short-term roles or online roles. I’ve put up three such assignments VolunteerMatch and had to take them down in just a few days because I had enough great volunteers to do them. I’ve recruited online volunteers to update our contact list of every community of faith and every nonprofit in the area, as well as to update our list of and contact information for every elected official that represents any part of our area. It’s not too late for you to get up-to-speed on virtual volunteering!
  • It’s really hard to recruit new volunteers for longer-term, ongoing roles, and people under 50 have zero interest in coming to a ReStore even twice a month to help in an ongoing role. And that’s not a criticism of these generations – I think they would volunteer if we built a relationship with these folks, if we enticed them with short-term gigs and gave them a really worthwhile experience.
  • Online sales requires a dedicated staff member who can spare the role several hours of every week – it can’t be done as a simple add-on to an existing role, something attended to just a few minutes a day.
  • Bicycling to work is awesome except when it’s icy outside. Just like in Germany! But it’s brutal in the increasingly over-headed summers we now get.

This experience has also affirmed my belief that, if you want to work abroad in humanitarian endeavors, you need deep experience working for nonprofits in your own community, as an employee, consultant or volunteer. And any Habitat for Humanity affiliate and its ReStore are great places to start.

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Volunteering, or that meeting you are going to host, must sound enticing & compelling or people won’t care (our post-pandemic reality).

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image of a panel discussion

People are going on vacations again. They are going to restaurants again. They are going camping in droves. They are even attending work-related conferences again. But they have not returned to many onsite activities they might have done before the COVID-19 pandemic, like attending community meetings and volunteering.

Why?

I surmise it’s because people got very used to being home and they really don’t want to be away from home except for something they really enjoy or something that’s exceptional, something that is compelling. There’s so much great stuff at home – streaming services, that new pizza oven you bought during COVID, your couch… so if a person is going to leave it, it better be for a fantastic reason.

Before the pandemic, a lot of people attended meetings without deeply thinking about why they really, really wanted to – but now, post-lockdowns, we’ve thought a lot more about our time and our priorities. Going to an event before or after work requires organizing child or pet care, driving to the event, finding a parking spot, etc. – and in return, you might be bored, or intimidated, or under-valued and feel like your time is wasted. Plus, there is a vast amount of fantastic shows on TV that promise a lot of compelling stories and fun – and frequently deliver on that promise. Volunteering and in-person meetings? Not so much.

Many of you had to learn to run effective, even fun, virtual meetings to keep your nonprofit supporters engaged. It took a lot of effort on your part to learn do that and to actually do it. You are going to have to put in that same effort to rethink your onsite events, including your volunteer engagement.

“People who became leaders during the pandemic haven’t learned how to create irresistible in-person meetings,” said Cynthia D’Amour, MBA, mentor and leadership strategist at People Power Unlimited, in this article How to Re-Engage Members in Chapter Events from Associations Now. The article is about how it is now essential to “design programs that have energy and take advantage of the face-to-face location.”

I can’t tell you just in one blog everything you can do to make onsite meetings and onsite volunteering more enticing and inviting. And what works for one group might not work for another. I also don’t want to sound gimmicky – there’s not a magical icebreaker or theme that will make a meeting exciting or compelling. This is something you all need to think about at length, and you are going to have to experiment at length.

Here are some general ideas to get you started on your journey to learn how to change your onsite meetings and onsite volunteering to bring people back:

What was the last really enjoyable community meeting or volunteering you experienced – even if it was before the pandemic? What made it enjoyable? Ask all of your staff this question, about what they have experienced, first hand. They are likely going to say things that you can’t manage: my favorite band played or we all got an incredible swag bag or we made and baked our own pizzas. But amid that are going to be some things you can consider:

  • there were free sodas in the break room.
  • the meetings always start and end on time and are really well-organized – my time is never wasted.
  • they served really good food.
  • the ideas we offered at the first meeting had been implemented the following month.
  • the manager is really welcoming and makes it clear she’s happy we’re there.

Also consider that many people have a profound fear of rejection. Some think that younger generations take statements far more personally than older generations, but maybe they just aren’t as willing as older generations to put up with personal insults or being neglected. Either way, you have to make sure you have deliberate, ongoing activities to make volunteers feel welcomed and valued. Are you encouraging their questions and responding promptly to their questions and concerns? Does all of your staff show know how you are listening to volunteers? Do you believe no complaints means everything is okay?

Finally, you don’t want volunteers asking themselves why am I putting myself through this? And they will if their time is wasted, if they feel intimidated or devalued, or if they see no purpose or result in their volunteering. Are you regularly addressing those concerns with volunteers even if you haven’t gotten an indication that volunteers are asking themselves that question?

So many of us in the volunteer management training world have been sounding the alarm for years that nonprofits and other organizations that involve volunteers MUST change their ways regarding volunteer onboarding recruitment, onboarding, engagement and value or they will risk all of their current volunteers dying out. The pandemic has created an urgency: if you aren’t addressing the new realities of volunteer engagement, your organization is doomed.

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Also see:

The problem with volunteer matching platforms isn’t a software issue

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I get a version of this message regularly from an IT or corporate person:

With today’s technology, it seems to me that it should be easier for both volunteers and nonprofits to find appropriate matches online.  

An illustraiton that is drawn like cave paintings - one image is of a figure holding a smartphone, the other is of a person at a computer.

Sigh. The problem is not DATA. It’s not a data issue. It’s not a tech issue. It’s not a software issue. The issue is that the vast majority of nonprofits, and staff charged with recruiting and involving volunteers, have no training in how to do so, and they start with volunteer recruitment when, in fact, that’s the LAST step.

Nonprofits, NGOs, community groups and other initiatives that want to involve volunteers – or that do currently – need to have training in:

  • How to create appropriate tasks and roles for volunteers.
  • How to create a variety of tasks and roles (short-term, long-term, for highly skilled, for low-skilled, for high responsibility roles, for micro/episodic volunteering, etc.)
  • How to create accessible tasks and roles (that welcome refugees, that welcome people with disabilities, etc.)
  • What screening is required for different roles in order for volunteering to be safe and in order for appropriate volunteers to be screened in and inappropriate volunteers to be screened out.
  • What support volunteers need in their roles.


That’s all of the many things that are needed BEFORE RECRUITMENT HAPPENS. And such training is getting harder and harder to find, instead of easier. And that doesn’t even get into all the other training that’s needed, like how to evaluate and report the effectiveness of volunteer engagement. Or other things that are needed, like policies and procedures, particularly around safety, and software to track volunteers time and impact, to schedule volunteers, etc. – most nonprofits can’t afford such (in fact, they can’t even afford the time to explore such).

Why is all that lacking? Because there’s no funding for it. Corporations and foundations refuse to fund “overhead”. That means they won’t fund training, they won’t fund the purchase of books or subscriptions to sites like Engage.

I could go on and on. And I do. And I have, many times, as the “also see” links below show. And I’ll keep doing it until funders, particularly, techie companies, “get it” – and are ready to pony up the funds needed to increase the number of people engaged in volunteering and to improve the engagement of volunteers.

Also see:

Should you leave Twitter & Facebook for the fediverse?

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It’s a mouthful, but bear with me:

The non-profit, distributed, community-oriented fediverse might be something you need to check out and use, for your personal and professional activities – and maybe the nonprofits you work for.

More and more users are leaving Facebook and Twitter to join such communities because they are uncomfortable with the corporate policies and the owners of the companies. Some nonprofits feel that they have an ethical duty to NOT be associated with such.

Most folks are staying on Facebook and Twitter, but creating profiles on other platforms, including the fediverse, just in case they decide to change their social media patronage altogether.

The fediverse is similar to social media networks like Facebook or Twitter, but it’s not controlled by any one corporation. To you, the user, it will feel like any social media channel, but how it is set up and organized in the background is very different from for-profit platforms.

The fediverse is a network of social media servers that share one another’s content. If I set up my account on one server and you set up your account on another server, we can still see and repost each other’s content because the servers are part of a “federation.” To the user, it feels just like, say, Facebook – you see all the content of those you follow – you will have no idea they are signed up via a different server than you unless you really look for it.

The only challenge you will probably ever face as a user on a fediverse is when you sign in – you have to remember the address of your server. I do this the same way I track my passwords. But, again, otherwise, a fediverse feels just like any other social network.

The most famous example of a fediverse is Mastodon, which is a lot like Twitter. When you join Mastodon, you have to join via one of its servers. Most people join via the “social” server – it’s the first one you see when you go to the site to create an account. Each Mastodon server has its own policies and administrators. If you do not like a change in policies on the server you have joined, you can leave one for another without losing followers. Most servers follow the Mastodon Covenant, which requires a basic level of administrative service as well as active moderation against various forms of hate speech. But, honestly, as a user, you probably won’t ever have to deal with ANY of this.

An added bonus: “Mastodon’s robust REST APIs are based on ActivityPub, a W3C standard”. That means Mastodon has a commitment to accessibility!

This article in InfoWorld by Andrew C. Oliver offers the best argument I’ve seen for creating a Mastodon account and for thinking very seriously about the consequences of supporting Facebook, Twitter and Instagram with your content.

As for me: I am on Mastodon and am using it more and more. I still have an account I use for professional reasons on Twitter, a Facebook professional and a personal page, and a mostly-personal Instagram account. But I like having alternatives – especially Mastodon and Reddit (and I’m getting more and more benefits from Reddit – including lots of traffic for my blog and two consulting jobs). I haven’t deleted my personal Twitter account but I use it primarily to encourage people to follow me elsewhere (difficult to do, since the Twitter algorithms now seek out such content specifically to downgrade it and keep it from being viewed by most followers).

For the nonprofits I work for, including TechSoup: I do have profiles for them on Reddit, and was able to reclaim TechSoup’s Reddit group, and posting there has resulted in some traffic here on the TechSoup community. But I still haven’t put any of them on Mastodon – mostly because I know that, in the case of one of the nonprofits I work with, none of their clients or donors are on it. But that could change… and I need to be ready.

What about you and the nonprofits you help/work for? Are they exploring other social media platforms with an eye to not over-relying solely on just one channel? Remember: no social media platform is forever. Eventually, the one you love most will go the way of AOL communities, MySpace, Friendster…

Also see:

cover of Virtual Volunteering book with hands raising up various Internet connected devices

For detailed information about leveraging online tools to support and involve volunteers, whether they provide their service onsite at your organization, onsite elsewhere, or online, get yourself a copy of The Last Virtual Volunteering Guidebook. Online platforms and social media channels come and go, but the recommendations here are timeless. You will not find a more detailed guide anywhere on this subject than than The Last Virtual Volunteering Guidebook. It’s available both as a traditional print publication and as a digital book.

If you have benefited from any of my blogs or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

The delicate, peculiar task of promoting a charity’s gala

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A gala charity event is a sophisticated, upscale party hosted by a nonprofit. At a gala, guests dress up in formal clothes, enjoy what is supposed to be very good food, socialize and are entertained in some way. Gala guests pay a lot of money to attend and then are further solicited for donations or to bid on auction items, many of them high-end, with the money raised going to the nonprofit.

Most galas are considered successful if they break even financially – galas that raise large amounts of money after expenses are paid are quite rare. So why have galas if they don’t bring in much money? Because most board members and other supporters may want to socialize with each other and celebrate – they’ve sat through many meetings, they’ve shouldered a great deal of leadership responsibility, they’ve discussed and debated all year long, and now they want to have an enjoyable time. It’s a time to renew, reflect, and reward themselves for work well done. And it can also be an important social event in a community: this may be a chance for aspiring and current politicians to network and an opportunity for business owners to show they are interested in community affairs.

Gala events have been a mainstay of nonprofits for many generations. But galas have also always faced criticism from people who see them as inappropriate, especially for nonprofits focused on issues regarding poverty and inequity. And such criticism seems to be growing among younger people. As one article put it:

Why juxtapose calls to feed the hungry, house the homeless and cure cancer with champagne toasts and caviar hors d’oeuvres? As researchers who study charities, we understand why opulent bashes that raise money for good causes seem puzzling. These inherently contradictory events intended to help people in need double as vehicles for the rich and famous to show off their largesse.

Those feelings among at least some community members can make marketing a gala difficult – something I have been facing as I promote the annual gala for a small nonprofit focused on affordable housing and housing equity. I want to make sure I reach people beyond the board who might attend, but I also don’t want to do anything that reminds this nonprofit’s clients or thrift store patrons that we’re holding an “opulent bash” they probably can’t afford to attend.

Market a gala the wrong way and you could end up with not just a poorly attended event that costs money instead of earning it, but also a public relations problem.

The gala will happen, the board members and others attending will have a fun time and, hopefully, feel re-energized about their volunteering with the organization. We might even manage to introduce some new people to the organization. And we certainly hope to at least break even financially.

While galas may eventually be abandoned, for now, they still have an important role at many organizations, including the one I’m supporting. That’s undeniable.

That said, here are two comments about galas worth considering.

A gala is not major gift fundraising, nor does it really have anything to do with philanthropy… in rare cases, it provides enough net revenue to justify having one. A gala is almost 100% transactional in nature. In other words, it’s not about connecting a donor’s specific passions and interests with the need you’re addressing. To be honest, it’s creating an avenue for you to invite donors and their friends to, for one night, feel good about what you do.
That’s not Philanthropy.
Can it be useful for cultivating major donors? Yes, in some cases. Can it inspire some folks to become donors? Yes, in some cases. Is it possible to make more net revenue by doing a gala than by cultivating major donors? No.
From veritus group.com.

Use your galas as a chance to continue showcasing your work, but be mindful that they may not be the centerpiece of your fundraising strategy forever… Don’t let the changing landscape around events catch your organization off guard. Galas may not be going anywhere in the next few years, but they’re likely to lose importance as millennials take on a greater share of our donor bases. Now is the time to rethink your plan and get ready for those changing dynamics.
From Team Kat and Mouse.

Also see this article, Nonprofits turn to tech to court younger more diverse donors.

Are you also facing difficulties in promoting a gala? Do you face challenges in marketing at a nonprofit because of how certain activities could be, or are, negatively perceived?

And speaking of fundraising:

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

How nonprofits can leverage LinkedIn

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It’s clunky, it needs a design update, it rarely gets referred to any more in articles about social media, but LinkedIn can be a valuable resource for nonprofits and other community groups and they should be using it regularly. Using even just the free features on LinkedIn will increase awareness about an organization’s work and it may lead to better board recruitment, more event attendance, more program participants and more donors, as well as greater awareness of progress among current supporters.

Here’s how your nonprofit or community program should be using the free features on LinkedIn:

  • Your organization should have a profile on the site and should ask all of its employees, former employees, board members and other volunteers to link to it in their list of job and volunteering roles. Your organization should also ask all of these people to regularly “like” the posts by the organization, if they feel comfortable doing so (but emphasize it is NOT a requirement).
  • Your organization should post public events to the LinkedIn events feature and then share these on the organizational profile.
  • Your organization should post updates to its organizational profile on LinkedIn – just like you do on Facebook, but perhaps with a more formal tone. Remember: LinkedIn is a web site for professionals to talk about their work and expertise, not for cat memes.
  • Your organization can ask employees, former employees, board members and other volunteers to share your organization’s LinkedIn status updates and to comment on such – but only if they feel comfortable doing so. Remind them that this is not a requirement and there will be no repercussions for not doing it (except for maybe your marketing manager!).

In addition, staff members can also join various LinkedIn groups and participate in such – but it’s their choice what they join and you should never ask them what groups they are on. But you can remind them that they should share info about your organization IF it’s on topic for whatever group they are on. These activities can further create awareness of the organization and a positive image.

You can also use the fee-based features on LinkedIn for paid roles. If you post a job, you ABSOLUTELY should reveal the salary in that posting. You can also use the job posting feature to post volunteering roles – I recommend using it for board member recruitment, but in such listings, making it clear that it’s an unpaid role, emphasizing the time requirements, and being explicit that not all applicants will be accepted.

I’ve been using LinkedIn on behalf of West Tuality Habitat for Humanity. I also used it some years ago to recruit board members for a cultural arts organization that funds nonprofits in the county where I live in Oregon. It has absolutely been worth the time investment – and most of the time, I’m just cutting and pasting info I’m already posting to Facebook or our web site – there’s been no need to create unique content. It takes seconds, not minutes, to keep info up-to-date on LinkedIn.

Is your nonprofit leveraging LinkedIn? How has it been working out for you?

Also see:

Social media is losing its influence for nonprofits – what to do?

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Here are comments from this article from December 2022 that every nonprofit and community group needs to consider:

This year, social media mostly stopped offering a window into the lives of our loved ones. It turns out that the social part of social media, which helped shape human behavior online and off for more than a decade, is proving to be something of a fad. It’s withering in the sad, slow way that internet habits do; eventually, the people who send public birthday messages on Facebook will be as rare as the ones who still have AOL email addresses.

In 2022, even the social media companies gave up on salvaging friend-related content. The networks rely on having enough in people’s feeds to keep them entertained during a scroll, so they can slot in ads between every few posts and make money. And there just isn’t much of that personal posting happening anymore…

The kind of service Facebook and Instagram will provide going forward is different, focused more on users’ interests than their friends…

There doesn’t seem to be a popular-enough startup waiting in the wings to connect people to their friends…

You can read the entire article here.

I find it sad for a whole range of reasons that this is happening, but for this blog’s purposes, I want to focus on how this change affects nonprofits and other community groups: this change makes it harder to reach our audiences via Facebook, Instagram and Twitter. And with the demise of small newspapers (or any newspapers, for that matter) and community radio stations, we don’t have other communications avenues to fall back on.

I find myself constantly begging employees and volunteers, including board members, to “like” or comment on the social media posts of whatever nonprofit I’m trying to help, because it’s the only way we can get the content in front of more people – these nonprofits have no budget to buy higher placement on Facebook, Twitter, etc. But the reality is that it’s a very hard thing to teach and sustain among staff, regardless of their ages. Without constant reminders, it just doesn’t happen.

It’s probably why I have liked Reddit so much more than other online communities: it’s old-school Internet, where I see the posts on the groups I subscribe to, and I can control what I see so, so much more than on Facebook or Twitter or Instagram. And I was astounded when I had to recruit board members for a local nonprofit and got a healthy slate of candidates mostly from posts to subreddits for cities in our county in Oregon.

What’s the answer? I think for small cities, an answer might be to revive something that was done 30 years ago:

Back in the early 1990s, long before Facebook and Twitter, and even before the World Wide Web began dominating the Internet landscape, there were different platforms that various individuals, groups and communities were using to share resources, have discussions, etc., and some city governments, like Cupertino and San Jose in California, were quick to try to harness such to create more transparency regarding information and decision-making with their constituencies. Back then, Free-nets and community networks were the rage among the small number of advocates for Internet use by everyday citizens, like Virtual Valley Community Network, a series of community bulletin boards via FirstClass and serving cities in Silicon Valley, California by San Jose-based Metro Newspapers, the most popular being Cupertino’s CityNet. I was involved in CityNet, just as a user, as well as Virtual Valley and Mac-focused online bulletin boards back in the early 1990s, when I was living in San José – I was much more excited by them than the World Wide Web, which, to me, was just a series of online brochures.

I think it’s time we revisit these online community models. I think they could feel the gap left by the way Facebook, Twitter, Instagram and other platforms are changing, and the gap left by a lack of newspapers and community radio stations.

Also see:

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Online spaces reflect your onsite vibes? What about vice versa?

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Do your organization’s online spaces reflect its onsite vibe?

I have been volunteering for Red Cross blood drives. Often, these take place in fellowship halls of churches. One was remarkable to me: the space was full of welcoming symbols and social justice messaging. The message was: “We’re so happy you are here, no matter who you are.” Later looked at the church web site, and was stunned to see that the onsite messaging wasn’t similar – that welcoming feeling was not also there online.

Do your organization’s onsite spaces reflect what you do well online?

I’ve also seen the opposite: a web site full of images of people and messaging that make me think, wow, this organization really cares about people and really makes a difference. And really wants me to be a part of it! But onsite, when you enter, those images, or similar images, are no where to be found, the mission statement isn’t in big bold letters in the lobby, and the first employee or volunteer I encounter when I walk in doesn’t make me feel welcomed – I feel like I’m bothering the person by being there.

Potential and current clients, customers, donors and volunteers want to feel like you want them to be there, onsite or online. They want to feel welcomed. They want the space to be accessible. They want the doors to open easily and the web site to load quickly. They want to know where to find things in your lobby and on your web site.

No need to hire a consultant: just ask a friend to walk into your space to ask about volunteering. Ask another friend to go to your web site and look for information about volunteering. Ask more than one friends to do this. Ask them about the experience later. Did they feel encouraged? Enlightened? Discouraged? Confused?

Use the results to develop a strategy to improve both spaces, as needed.

In the case of your in-person, onsite space, it may mean reminding staff how to answer the phone or how to greet people when the come into your space. It may mean stopping by your local Habitat for Humanity ReStore and buying some picture frames and using them to display your mission, some photos from your program (clients or volunteers – but only if you have asked folks to sign a photo release!) and a QR Code allowing people to easily donate online using their cell phone. It may mean making sure someone in a wheel chair can easily enter your establishment, or someone using a walker can find a place to sit quickly in your lobby.

In the case of your online space… go over these resources with your web designer:

Most popular blogs of 2022

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We’ve celebrated another trip around the sun, and that means it’s time to look at what were my most popular blogs of 2022 – and to try to figure out why. It’s an exercise I do not so much for YOU, my readers, but for me. It’s the kind of self-analysis every nonprofit, NGO, government agency, or consultant for such should do.

There are eight blogs here that had enough readers (clicks) to qualify for being “popular”, in my opinion. And here they are.

Nine plus four emerging volunteer engagement trends (a VERY different list than you will read elsewhere) is not only the most popular blog I wrote in 2022, it is also in the top 20 of the most popular blogs I have EVER written. I was really surprised at how many people retweeted it.

The key to retaining volunteers. Another blog that got a LOT of retweets. It’s worth noting that Twitter has always been the most popular driver of people to my blogs – way more than Facebook or LinkedIn. That’s why I can’t quit it… yet.

What funding volunteer engagement looks like. A really popular blog – but I thought it would be even more so.

Seen a drop in volunteers? Quit blaming the pandemic & fix the problems. This blog struck quite a nerve, based on retweets.

How are you supporting the mental health needs of your volunteers? This blog, published in July 2022, saw a surge in popularity late in the year. Not sure why – I can’t see that someone has reposted it. But thank you to whoever did so.

How to connect & engage with volunteers remotely – even when those volunteers work onsite. More and more nonprofits are realizing that the Internet is an essential tool for supporting ALL volunteers, including those that you see onsite most of the time.

Either be committed to quality or quit involving volunteers. A blog I worked on for months and based on SO many conversations with nonprofits, schools and community programs that recruit volunteers, as well as my own experience trying to volunteer.

When IT staff isn’t providing proper support for volunteer engagement. Another blog I drafted over months. I’ve wanted to write it for years. I wish IT staff wasn’t an obstacle for managers of volunteers but, sadly, too often they are.

A couple of months, I’ve been blogging every other week, rather than every week. I’ve had a lot of other projects going on that need my energy and time, and cutting back on blogging let me do those other projects too. But for the first four months of 2023 at least, I’ll be back to blogging every week for a while, because those other projects have given me OH so much more to say! Let’s see how long that lasts.

Happy 2023! Hope yours is off to a great start.

If you have benefited from any of my blogs or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

cover of Virtual Volunteering book with hands raising up various Internet connected devices

Also, I have exactly 18 copies of The Last Virtual Volunteering Guidebook. And when they are gone, they are gone – as in, you will have to pay a LOT more by ordering them from Amazon. If you want to learn how to leverage online tools to communicate with and support volunteers, whether those volunteers are mostly online (virtual volunteering) or they provide service mostly onsite at your organization, and to dig deep into the factors for success in supporting online volunteers and keeping virtual volunteering a worthwhile endeavor for everyone involved, you will not find a more detailed guide anywhere than The Last Virtual Volunteering Guidebook. It’s based on many years of experience, from a variety of organizations. It’s available both as a traditional print publication and as a digital book.

The ethics of nonprofits staying on Twitter

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In April 2022, I started a thread on the TechSoup community about the ethics of nonprofits, NGOs, charities, etc. staying on Twitter. Given more recent events by the new owner, I’ve weighed in on the thread with updated thoughts. I encourage you to read the thread and to add your own comments there.