Category Archives: Community Relations/Outreach

Could your nonprofit be the target of an ICE raid? Are you prepared?

A cartoonish hand is palm facing the viewer, as if to say stop.

Recently, someone posted to the Reddit community (subreddit) focused on volunteerism to say:

I am a weekly volunteer for a food pantry that serves 800 guests weekly. Many of these guests are immigrants. As a result, the volunters (sic) have had to undergo training in the case that we are raided by ICE and what to do in that scenario. We were told what ICE is allowed to do legally and what we can do legally…

I hadn’t considered that volunteers and staff at so many nonprofits may have to deal with Immigration and Customs Enforcement (ICE) agent raids, including homeless shelters, food pantries, job training sites, Goodwill program and store sites, Habitat for Humanity ReStores, and youth sports games. Nonprofits that serve farm workers will also likely encounter ICE during raids.

It’s another example of how many nonprofits will have to address the challenges brought on by the current presidential administration, and will have to think about how much they are willing to compromise and what the values at the heart of their organization are. And in cooperating with ICE, if it comes to that, nonprofits will also have to address substantial lack-of-trust issues if we ever reach the other side of this political crisis.

I’ll note that, at one nonprofit where I work, we didn’t receive training, but we did receive an email from the executive director telling us that, if ANYONE showed up claiming to be law enforcement – police, sheriff’s deputy, ICE, the FBI, whatever – no matter what they said or showed, the first thing the staff person was to do was to call the executive director, and to say over and over, “I have to call our boss. I can’t help you.”

How many of you out there are volunteering or working somewhere and have been briefed on what to do if ICE shows up? If you feel comfortable, I would love to hear from you: you can comment below, if you feel safe in doing so, or email me directly and ask for your account to be posted anonymously.

Some things are certain and can be communicated to your staff and volunteers: law enforcement, including ICE, can enter areas open to the general public of a business without permission, BUT that does not give ICE the authority to detain, question, or arrest anyone. Ask to see the identification of any officers or agents and write down the name, contact information, and badge number. If the agent refuses to provide documentation, you should note that as well. Ask if they have a warrant and, if they say yes, look at it and see if it is a SEARCH warrant signed by a judge, that it has the correct address for your workplace, and what areas and items ICE is authorized to search (ICE is not authorized to search areas or inspect items that are not described in the warrant). If they say no, document that.

Executive directors: talk to your volunteers and paid staff, tell them exactly what it is you want them to do if police officers, including ICE, enter your facility, and tell your volunteers and staff that, if anyone has a US passport, they should consider carrying a copy of the ID page in their wallets, since there are so many reports of ICE detaining US citizens they think are immigrants in the USA illegally.

And executive directors, listen to your volunteers and paid staff, and your clients, about their fears. Don’t dismiss those fears as unfounded.

Here are some resources you should review:

ICE Raid Guidance for Homeless Service Providers:
 What to do Before, During, and After a Raid. From the National Homelessness Law Center. Great advice for all nonprofits.

Know Your Rights: If ICE Confronts You. From the ACLU.

A drawing of Jayne behind the screen of an old Macbook.

A reminder of everywhere I am online

Here’s where to find me online (& get my latest updates).

like me on Facebook     Mastodon logo    Bluesky logo    follow me on Reddit    follow me on LinkedIn     view my YouTube videos

Here’s the text version for those that don’t understand the logos:

Jayne on Facebook.

Jayne on Mastodon.

Jayne on BlueSky.

Jayne on Reddit.

Jayne on LinkedIn.

Jayne on YouTube.

Should you follow me or “like” me in all those places? Probably not. For instance, I post almost exactly the same things to BlueSky and Mastodon, and I post the most to those accounts. And I post almost exactly the same things to LinkedIn and Facebook.

Here are the communities I moderate on Reddit:

Should you follow me in all those places? No. Join only those Reddit communities that are of particular interest to you personally or professionally. If that’s any of those, great!

And a reminder of this list I compiled, called Reddit4Good, an exhaustive list of subreddits focused on some aspect of volunteerism, community service or philanthropy (& also subreddits where you may post to if your post here gets deleted)

The online media landscape changes frequently, with online social networks and communities coming and going, or certain ones being abandoned per the ethics and values of the owners. My first communities were on America Online and USENET, back in the 1990s. There will never be an online community that lasts forever, or that you will always want to be a part of.

Told ya. & I’m still telling you.

a primitive figure, like a petroglyph, shots through a megaphone

Back in the late 1980s, when I got my first full-time nonprofit job, it was at a nonprofit professional theater. Within a year, Republicans began to attack the National Endowment for the Arts and the National Endowment for the Humanities, extending that fight to criticize a variety of live performances and art exhibits across the USA. The theater where I worked immediately joined coalitions to fight back and prepared blurbs for our donor newsletter. Management and other members of the coalition were vocal and didn’t shy away from what was happening. If it meant losing some patrons, so be it: this was too important to be silent about. It was then I learned that working at a nonprofit doesn’t mean immunity from politics. It was also then that I learned that, while it is inappropriate for a nonprofit, including any church, to tell people what person or party to vote for, they have EVERY right to say, “Please vote. And here are the statements by the candidates/parties regarding issues related to the cause we promote…”

In 2011, I wrote on my blog about Republicans plans to do what they are doing now. Yes, in 2011. And I was the lone voice among consultants and nonprofit bloggers going on record, in a big way, to talk about it. Maybe it cost me some consulting jobs. So be it.

At the start of the first Donald Trump presidency, I wrote a plea to USA nonprofits for the next four years (& beyond). I wrote about How that first term might affect humanitarian aid & development. Then I wrote, in 2017, about volunteers scramble to preserve online data before government deleted it. I wrote about Donald Trump trying to eliminate AmeriCorps and all national service programs in 2018 and again in 2019.

I wrote in 2019 about The Trust Crisis, and how there was a growing number of nefarious actors trying to get the public to stop trusting national institutions and nonprofits. The silence was deafening.

Again, I was mostly alone. YOU were silent. The Points of Light was silent. The Association of Leaders in Volunteer Engagement (AL!VE) was silent. Other consultants regarding volunteer engagement and nonprofit management and Tech4Good were silent. You were not allies. And I haven’t forgotten that. Perhaps you all thought everything would be resolved and undone in four years with a new election, and in some ways, you were right – there was a pause in the madness. But it was a pause. I warned you it would be just temporary unless you spoke out. You stayed silent.

On election day last year, I told you that folks needed post-election reassurances from your nonprofit and gave you advice on what to say. I then gave you a strategy for looking at local election results and preparing to reach out to newly elected officials.

On inauguration day this year, I told you that your nonprofit WILL be targeted with misinformation and you needed to prepare. Then I told you why your social media should focus on volunteering as much as possible. And I told you that your Nonprofit CAN Resist. Here’s how.

Some nonprofits not only ignored the advice, they wrote that it was never more important to avoid controversy. I remain stunned and outraged by such advice.

Silence will not preserve your nonprofit nor protect those it serves. It will just delay actions that will harm both.

Stop being silent. Start your redemption by following the National Council of Nonprofits on LinkedIn. Follow their President and CEO on BlueSky. They are one of the strongest voices in our sector against what is happening now.

If your nonprofit is part of a national coalition, find out what advocacy they are doing, what legislation they may be talking about in that section of “updates from headquarters” that you have always skipped over in favor of the section on upcoming grant guidelines. You have every right to tell your donors and volunteers and clients about legislation that might affect them, and how that legislation might affect them, and the phone numbers of their elected officials.

Every US conference for nonprofits, whether for wildlife centers or theaters, domestic violence shelters or hospices, museums or food banks, needs to have sessions on how to address the current political landscape. And I don’t mean just about disappearing government funding.

I don’t know what else I can say, except that I am angry about doing so much of this by myself for YEARS. I paid a price for it, and maybe I will pay an even bigger one later, with being so public in my opposition. But let me be clear: your cowardice is going to cost us all. And your silence probably goes against core beliefs your nonprofit proudly states on its web site. No more silence. Otherwise, your silence will be interpreted as approval.

How Your Nonprofit Can Have a Wikipedia Page (& if it can’t, why not)

a simplistic drawing of a wizard

For the first time in many months, I’ve created a new resource on my web site for nonprofits: How Your Nonprofit Can Have a Wikipedia Page (& if it can’t, why not).

Not every nonprofit, NGO, charity, cause-based initiative, etc., needs a Wikipedia page. And not every nonprofit will qualify to have a Wikipedia page. But if you feel your nonprofit deserves a Wikipedia page, or you want certain Wikipedia pages to mention your nonprofit or some prominent person associated with your nonprofit, this resource is for you.

As someone that’s created more than a dozen Wikipedia pages that have not been deleted, I know what I’m talking about. 

How to vet a trainer for soft skills at your nonprofit

a primitive drawing, like a petroglyph, of a person at a chalk board, talking to students at their desks.

Recently, I had an intensely negative experience with a trainer. In fact, it was traumatizing. If you follow me on LinkedIn, you saw my posts about the two days of training:

Trainers doing workshops for improving staff relations: do NOT require that staff share personal stories. For some folks, “Tell me how the past shaped where you are now” is NOT something they care to share in front of all of their colleagues & their supervisor, & certainly not you, a complete stranger (this happened in the first 20 minutes of the training, BTW).

Trainers regarding sensitive topics, like being anti-racist, being more inclusive, etc.: if you are training employees all from the same company, be aware of the power dynamics in the room. People are NOT going to be open with their supervisor or executive director sitting there. And passing around a survey the week before isn’t going to get you the information you need – people don’t know you yet. They don’t trust you yet. They aren’t going to be open with you at that point.

and

Management consultants: at your next company training, no matter how much you think it’s a great idea, do NOT ask people to write down their triggers on sticky notes and to then put those notes on their bodies and to walk around and read and discuss each others’ triggers. And if you decide to do it anyway, do not be surprised nor offended when one of the employees says “No. I absolutely will not do that.”
Yes, I really was asked to do this at a training.
The definition of trauma: “a deeply distressing or disturbing experience.”
Maybe I should put it on a sticky note and wear it.

The comments from other trainers were universally condemning:

I would have asked that facilitator to leave; better that someone internal take over than keep such a person around.

😳😳😳

This is so horrific as a concept I dread to think know what sort of groups are doing this in practice.

As a facilitator myself. This is terrible. And I want to say this as respectfully as I know how. The trainers that did this needs some coaching for real.

This sounds like a bad episode of The Office.

You are spot on, plus it is not very trauma informed (from a woman that manages a center on aging, trauma and holocaust survivor care).

Jayne, you may be the first person with enough awareness and bravery to raise against the concept.

The problem is the cleanup that comes after things like this are shared out and popularized.

I don’t have the time or patience to let things like this go – my face comes with subtitles on Zoom and in person. And I usually won’t hold my tongue when things are so egregious.

And then came the private messages from colleagues:

How in hell did someone actually think this would be a great idea?

Maybe she should have had each person use popsicle sticks to craft their traumas after the team building.

That is so messed up!

I really appreciate everyone who commented. It was nice to get affirmation that, indeed, this was NOT how any training should go. These comments, and the conversations with colleagues afterwards, were the only way I was able to recover from it. And I am not using the word recover lightly.

There were red flags from the start: this consultant did a survey of employees beforehand, where employees could anonymously offer insights, but then in her sessions entirely ignored the very frank and specific feedback given. Our training was to involve three half days, and I asked to know the focus and what issues it was meant to address, but my questions about such were ignored, and all staff walked in having no idea what we would be discussing nor why. In addition to the aforementioned inappropriate questions and comments, she also promoted of long-debunked pseudo science, like regarding “learning styles” and the quality of Myers–Briggs for identifying “personality types.”

The question I’ve gotten over and over: HOW and why was this person chosen for this training?

It seems that the executive director of the nonprofit that hired her had gone to one of her workshops earlier and had really enjoyed it. I have no idea the length of that training and who the participants were, nor if it was exactly what our team experienced.

So let’s get to the lessons learned:

How DO you get a quality trainer to address “soft skills” at your agency, such as conflict resolution, staff team building, creating an inclusive environment, valuing diversity and promoting equity? How do you avoid a situation, where an outside consultant sews division and mistrust at the nonprofit she was supposed to help?

Here are my thoughts:

  1. Look at the person’s credentials. In the case of this consultant, she has only an associates degree from decades ago and three certificates, one in “intercultural communications” and one in “interrupting racism”, both of which seemed to be acquired in just a few days (or less?). That she has no formal studies nor professional work regarding psychology or human resources management, let alone at least a full undergrad (if not a Master’s Degree) should have been a MASSIVE red flag.
  2. Look at the person’s work experience AND volunteering experience. Is it diverse? Is there at least a few years of experience working in an environment similar to what your nonprofit is working in? In the case of this recent consulting experience, her work experience is entirely in corporate marketing with high-tech companies. She has no visible professional nor volunteering experience working with a diversity of people in terms of education and economics, and her entire work experience seems to be with people at middle or upper economic levels (in stark contrast to the makeup of our group).
  3. Ask the person how they will build trust with the group, some of whom do not work together and may not even know each other.
  4. Listen to the exercises proposed by the consultant. What does the consultant intend for them to accomplish? Do YOU feel they are appropriate?
  5. Ask how the person will address power dynamics, where people may be reluctant to be honest because their supervisor or someone they do not trust is in the room.
  6. Ask the person if they will survey staff before the training and ask to look at what those questions are (but not see the answers, since those should be anonymous), so you know that they will tease out issues you are hoping to get addressed with this training.
  7. Define what success would look like at the end of the training and ask the trainer how that will be measured.
  8. Ask for references from past training experiences, but make sure they are not all from fellow consultants or just executive directors.

I have had some amazing soft-skill training experiences, including regarding creating an inclusive environment, valuing diversity and promoting equity, as well as addressing staff conflicts. Some have been quite challenging and moved people in the room to tears. But it’s been only two – this one and one in the 1990s – that have left some participants feeling tramautized.

I wish Susan Ellis’ trainings on staff and volunteer conflicts was recorded – it was always an amazing thing to behold. I could write a whole blog about it. I watched her do it twice, with two very different groups, and I couldn’t believe how deftly she navigated the moments when very real hostilities started to emerge. In both, everyone left with greater understanding and respect and a willingness to be more observant and listen.

There is a training in particular that I can say changed my life forever, by a consultant that was an adherent to Peter Drucker’s management principles. The executive director of the nonprofit where I was working approached me the following week to say that she had had so many misconceptions about me and she was embarrassed by assumptions she had made because of how I dressed (she is VERY corporate and part of a very known power couple of the time in Silicon Valley; I am none of those things), and how blown away she was by my ideas, etc. I cried. She cried. She was one of the best people I’ve ever worked for. I’ve never seen a company transformed so quickly and for the better the way that one was after that two-day training.

Another was a very quick, very fun training of may two or three hours at the University of Texas at Austin. When I started working there, all new staff were required to take this training, and I was lucky enough to take it with one of my best friends (who gave me away at my wedding years later). No one left feeling belittled or lesser than anyone. In fact, we laughed. A LOT. She created the welcoming, honest atmosphere she wanted us to cultivate in our own workplaces. We all left so much more curious about each other and our co-workers, so much more aware of how we can jump to assumptions about each other that aren’t correct, and how someone can smile at you and not seem to be hurt by something you’ve said and they are, in fact, absolutely torn up inside. And her emphasis on power dynamics was outstanding and framed all of the conversations in a way I’ll never forget and frequently references when working in some of our world’s poorest countries, particularly in post-conflict zones.

I’m on a journey. I am always open to learning. I am always open to reconsidering viewpoints and opinions. But I also value my time and my dignity and expect others to do so. No staff training is a mere line item on a list to be checked off. Don’t treat it as such. And remember that these trainings should not make staff feel belittled or marginalized.

The PR genius of Collie J, Grambling’s Man with the Golden Pen.

I’ve been reading through my blogs published before 2010. They are available only at archive.org, because the site where I hosted my blog back in those days is long gone. Sometimes, I find a blog that I want to make findable again by republishing it here. And this is one of them. I usually blog just twice a month, but while I’m finding these old blogs worth republishing, I’ll be blogging more often.

December 6, 2008.

Work in marketing or PR? Here is a book you must read.

I have no interest in college football. American football bores me. I grew up watching sports: American football, basketball, baseball, and the Olympics. But American football always left me cold.

Michael Hurd, a very dear friend, published a book last year, “Collie J” Grambling’s Man with the Golden Pen, by Michael Hurd, about the former sports information director at college football powerhouse Grambling State University. I only recently read it.

I had never heard of Collie J. Nicholson, who was considered a legend in his time by every sports figure who knew him, black or white, and whose name inspires awe among those know about black college football. And while I had heard of Grambling, I cared about it about as much as I cared about American football. And I admit I read this book only because the author is a dear friend.

loved this book. Anyone who works in public relations or marketing, or wants to, needs to read this book, particularly people who feel that their communications efforts are woefully under-funded. What Collie J. did with no Internet, no fax machines and barely a budget is a lesson for anyone now who wants to know how to sell a program or build a brand, particularly nationally or internationally. This was a man who didn’t spend his time whining and complaining about what he didn’t have or how many challenges he faced; he was undaunted in his task to sell Grambling to the USA and, indeed, the world. He was relentless in his efforts. He was an opportunist, in the best sense of the word, and he made things happen through persistence, vigilance, a huge amount of hard work, and constant networking in-person and on the phone and via whatever tools were available to him back in the day. He was an utterly dependable, honest person that everyone knew they could trust to do the best job possible. Collie J. worked in an environment at Grambling that encouraged him to be innovative and to take risks — he was allowed to experiment and dream big — VERY big. And because of his abilities and the support he received, his achievements as sports information director are nothing short of stunning. Jaw-dropping. As a professional in communications myself, I found myself jealous of the support Nicholson got from Grambling to do his job, and the environment in which he worked, where ideas were thrown out no matter how big, no matter how fantastic, and were sincerely considered and, more often than not, supported.

If you have a marketing, public relations, communications, advertising or journalism major in your life, or someone working in any of those fields, buy them this book. If they aren’t an American football fan, they can skip the game accounts and scores — I did. But Collie J.’s strategies, planning, press releases, dreams — don’t miss those, because in terms of advice, they are golden.

Your Nonprofit CAN Resist. Here’s how.

A cartoonish hand is palm facing the viewer, as if to say stop.

The following comment is on a subreddit now, posted anonymously (and I have a screen capture in case it gets deleted):

Welp, it finally happened. The national office of the small non-profit I work for has asked the whole organization to remove any DEI related language from our website and social media. Not because their stance on supporting DEI has changed, but because they are afraid that the current administration will cut our federal funding.

This goes beyond removing any “diversity and inclusion” statements. They are asking us to remove all individual instances & variations of the words diversity, equity, and inclusion.

I’m pushing back. I won’t win, but I’ll push back anyways.

My advice to this web site manager, and to everyone else: say no. I wrote in directly to word his “no” this way, in writing:

I will not remove language on the web site with regard to diversity, equity or inclusion. I will not remove information from the web site regarding any aspects of human rights or civil rights. If management wants this removed, you will have to do this yourself. If you want to reprimand me, I request that the reprimand be in writing, and please detail the exact language I was refusing to remove. I cannot in good conscience commit the actions you are asking me to.

The likelihood of being fired for this is REALLY remote at a nonprofit, because they are terrified of bad publicity.

I also suggested leaking that the nonprofit HQ was asking affiliates to do this to a credible media outlet, and to keep doing so until someone picks up the story and asks the HQ for comment.

None of this is to punish the nonprofit. But if a nonprofit can be pressured “from the top”, why not from elsewhere, and to actually do the RIGHT thing? Some in senior management will no doubt be grateful that their staff is showing true character and saying no, and that the press has the story and the public can understand what is happening and pressure the nonprofit NOT to do this.

So, to be clear:

If you, a staff person, are asked by a senior staff member or your organization’s HQ to remove information on your web site or social media that affirms any commitment to diversity, equity or inclusion, or that supports racial equality or social justice, you should first ask for the request to be in writing. Say that you cannot follow-up on any such request unless it is in writing. And then, when the request comes in writing, leak it to the press and also refuse to delete the information. Tell management they can do it themselves, but you won’t.

Other ways you can stand up for core values of civility, human rights and dignity:

  • If you are asked by a funder to remove information on your web site or social media that affirms any commitment to diversity, equity or inclusion, or that supports racial equality or social justice, ask for the request to be in writing. Say that you cannot follow-up on any such request unless it is in writing. And then, when the request comes in writing, leak it to the press and also refuse to delete the information.
  • If not removing the language would jeopardize an amount of funding that, if lost, would harm your clients, then remove the language and put a press release on your web site stating that you are removing the funding at the request of whomever is making the request (NAME THEM), have a scan of their communication asking or telling you to do this linked from the web page, and tell people if they would like to see the pre-censored version of the web pages you had to alter, to go to archive.org and look such up. Be sure to share on social media that this is happening.
  • Do not comply with any request by phone from the federal government that involves turning over client or staff personal information to a federal office; tell the requester that the request must be in writing. Consult legal counsel regarding whether or not you legally have to do it.
  • Post on social media about your organization’s commitment to diversity, equity and inclusion, or about activities your organization undertakes regarding such, or regarding related to racial equality or social justice, at least every quarter.
  • Attend public events by nonprofit in your area that are focused on serving minority communities, such as immigrants, refugees, local LBGTQ people, etc. Share a photo of yourself on social media with a member of that nonprofit, celebrating that you are together at the event.
  • Like, and if it’s appropriate, share, on your own social media account, posts of organizations in your area that support refugees and immigrants, LBGTQ people, and anyone else targeted by the current executive branch of government.
  • Go on social media using your organization’s profile and “like” the posts by your area’s elected officials and government offices that acknowledge diversity, equity and inclusion, racial equity, social justice issues, ALL religious holidays, etc.
  • Post acknowledgements at the start of Black History Month (February), Asian American, Native Hawaiian and Pacific Islander Heritage Month (May), Pride Month (June), National Hispanic Heritage Month is annually observed (September 15 to October 15), and National American Indian Heritage Month (November).
  • Post acknowledgements of a diversity of religiously-affiliated and “patriot”-affiliated celebratory days:
    • MLK Day
    • Chinese New Year
    • Easter (and perhaps Eastern Orthodox Easter as well, depending on your community)
    • First and Last days of Ramadan (varies each year – in 2025, it may start on Friday, Feb. 28, or Saturday, March 1, 2025)
    • Armed Forces Day (People currently serving in the United States military – celebrate on the third Saturday in May).
    • Memorial Day (last Monday in May)
    • July 4th
    • Labor Day (first Monday in September)
    • Veterans Day November 11
    • Rosh Hashanah
    • Yom Kuppur
    • Christmas.
  • Tell your volunteers they have the right to refuse the Presidential Service Award. Encourage anyone who will do so to write the office in charge and your executive director to say they will be refusing it for at least the next four years.
  • If you have to refer to these regions, then make sure you call them what they are: the Gulf of Mexico and Denali. And spell it Kyiv.
  • Have a plan for what to do if the police or federal law enforcement, such as ICE, shows up at your organization. Make sure all staff know that the first thing to do is to call the Executive Director and to say, “I am not authorized to give you permission to search these premises.” Even if they have a warrant and the Executive has to relent, create time for clients and others to leave the area.

Addition on February 13, from a colleague on LinkedIn:

  • Practical protection for nonprofits – Check your recent email subscribers to see if there was recently added DEIAreports[@]opm[.]gov as a subscription, meant to monitor DEIA activity.
  • Consider temporarily filtering out anyone with .gov email, as the current executive order requires government workers to report any DEIA efforts or face adverse actions.

A final thought on the seriousness of what is happening:

Ever wonder what you would have done at the darkest times of history – when Nazis were about to take over all of Europe and were murdering millions of people, most of them Jewish? When black people were enslaved and tortured regularly and systematically in the USA? During the US Civil Rights movement? When the mass murders of ethnic groups was happening in Rwanda or Srebrenica? – Well, you are doing it now.

BTW, I’m jeopardizing my own career, such that it is, by suggesting all this. Yet, here I am.

Have more ideas? Share them in the comments.

Nonprofits & NGOs: your social media should focus on volunteering as much as possible.

What the headline says.

Why?

Images, in the style of petroglyphs, of people doing various activities, like writing or construction.

If people aren’t coming into your organization regularly and seeing what your nonprofit does, first hand, and the difference it makes, the things it accomplishes, and why it is essential, they are not going to donate and they are not going to support any local, regional or national government funding your operations.

There are an extraordinary amount of outlandish beliefs about the work of nonprofits, how they operate and how they are funded. No amount of social media messaging and press releases is going to change that without a great deal of trust building, and volunteer engagement is an outstanding way to build trust in your nonprofit.

And who knows… maybe you might even build some bridges around a common cause between people who otherwise don’t care about each other very much.

Also see:

Volunteering & social cohesion in a post Brexit world

My Blogs re: social cohesion, building understanding

Note: because of a backlog of blog posts to publish, I’m going to be posting three times a month instead of just twice for a while.

Your nonprofit WILL be targeted with misinformation; prepare now.

a primitive figure, like a petroglyph, shots through a megaphone

Watching misinformation and disinformation related to the fires in Los Angeles spread exactly like wildfire has been a reminder of just how bad things are regarding public relations and truth. Instead of an army of newspapers, local radio stations and TV stations and other credible media ready to debunk it, the media landscape is as decimated as the actual landscape of the area, and lies about government funding and action, spread by the owner of the site formerly known as Twitter and other people with a political agenda. And no amount of fact-based debunking seems to matter.

As someone that’s studyied misinformation and disinformation campaigns against governments and cause-based organizations since the 1990s, it’s been as horrifying to watch as people losing their homes. And as I’ve watched, I am reminded that nonprofits, no matter how small, no matter how beloved, need to be thinking about their strategy NOW for if and when they are targeted by misinformation. It doesn’t matter what your nonprofit’s mission or size: it can be a target for misinformation, on a local or even national level. And given the incoming Presidential administration, the power of misinformation should never be under-estimated.

I’ve used the example of the Association of Community Organizations for Reform Now (ACORN) before: it was a collection of community-based nonprofits and programs all over the USA that advocated for low- and moderate-income families and worked to address neighborhood safety, voter registration, health care, affordable housing and other social issues for low-income people. At its peak, ACORN had more than 1,200 neighborhood chapters in over 100 cities across the USA. But ACORN was targeted by conservative political activists who secretly recorded and released highly-edited videos of interactions with low-level ACORN personnel in several offices, portraying the staff as encouraging criminal behavior. Despite multiple investigations on the federal, state, and county level that found that the released tapes were selectively edited to portray ACORN as negatively as possible and that nothing in the videos warranted criminal charges, the organization was doomed: politicians pounced and the public relations fallout resulted in almost immediate loss of funding from government agencies and from private donors.

Public libraries are another good example of how misinformation campaigns can work: more books were challenged in public libraries and school libraries in 2024 than ever before, according to the American Library Association. The vast majority of that increase came from groups or individuals working on behalf of national efforts trying to censor dozens or hundreds of titles at a time, part of a push across the country by those supporting the incoming Presidential administration to ban certain books based on the unfounded claims that they are inappropriate for children, as well as to defund and close public libraries altogether.

Goodwill is a frequent target of misinformation regarding senior staff salaries – and from what I see on a local level, makes no effort to counter that misinformation, resulting in people choosing not to donate items to their thrift shops nor shop at such. Which is so sad, as Goodwill does amazing work regarding training people to enter or re-enter the workforce (which most people don’t know is their mission).

There are nonprofit theaters, including community theaters, that have mounted a production that has resulted in community protests and a loss of donors, and seemed utterly unprepared for the groundswell of controversy, a groundswell that’s often started by just one person spreading misinformation about the play, and the people protesting often haven’t actually read nor seen the play. But they are loud, organized and committed, and the theater is often left utterly unprepared for the negative attention.

I have an entire blog about how to train staff so that your organization doesn’t become a victim of GOTCHA media?, so I won’t repeat those tips here. But you need to have a plan for what to do when there is even a hint of misinformation starting about your organization.

Misinformation about nonprofits usually targets their budget, what they pay staff, how they have or haven’t helped someone, how they make their programming decisions, how they carry out their work and their plans for the future. Therefore:

  • Make sure your web site is up-to-date regarding all of the above.
  • Your social media needs to regularly updated the public about all of the above.
  • ALL staff, including volunteers, need to be regularly briefed (at least twice a year; once a quarter is better) on all of the above.
  • All staff, including volunteers, need to know what to do if they see or hear misinformation related to your organization.

Your entire staff, including volunteers, need to be on the lookout for misinformation: a post on an online community, a comment at a church meeting, a reference at a civic group, a comment from a new volunteer, even a comment at a family gathering. If they see it or hear it in a public setting, or from an elected official or community leader or influencer, they need to NOT respond themselves – they need to know who at your organization they need to tell (it’s probably the executive director, the communications manager or their immediate supervisor). If it wasn’t a public comment, there’s no need to say exactly who said it, but do say what was said.

When was the last time you told your entire staff what to do in case they see or hear misinformation? If you don’t have an answer, create a strategy NOW and meeting dates and times. If it was in the last six months or more, it’s overdue to do it again.

When you hear misinformation, the next step may not be to have a meeting next week to discuss what’s happening; it may be to start drafting responses IMMEDIATELY, to be shared online within hours, even minutes. Who is going to be involved in that? Just the Executive Director and communications person? The board president too? Do you have all the contact information you need for these people so this can happen quickly?

If you had a message that needed to spread quickly online, do you have that system ready to go: do you have a board member who will be in charge of calling all board members to tell them to share an urgent social media message? do you have a manager of volunteers or volunteer leaders who will be in charge of contacting certain volunteers to encourage them to share that urgent social media message? Do you have more than one person who knows how to update your web site, in case your communications manager is on vacation?

And here’s the reality: if you are just thinking about this for the first time, right now, as you read this blog, or if you haven’t done anything to prepare yet, then you are already behind schedule. Most of the recommendations above cannot be done quickly without many weeks, even months, of preparation and refreshers. This is an URGENT need your nonprofit needs to address now, no matter its focus.

One more thing: you need a photo of your executive director, and any other staff, with as many elected officials as possible: the mayor, at least one city council member, at least one county representative, your area’s state representative, your area’s state senator, your areas US Representative and, if possible, your US Senators. It makes it more difficult for an elected official to criticize an organization when there is a photo of that person smiling with your staff, particularly at one of your events. See more at Nonprofits: look at local election results & prepare to reach out.

Also see

How to handle online criticism.

Could your organization be deceived by GOTCHA media?

Growing misconceptions about the role of nonprofits in the USA.

Mission-Based Groups Need Use the Web to Show Accountability

Governments cracking down on nonprofits & NGOs.

Be kind after you read the first draft.

After a few decades of professional work, I’m getting less circumspect about my experiences. There are things I was afraid to say, or to admit to, 20 years ago, but now feel need to be shared, to help others pursuing a similar career path and to remind some folks in power of some things they should be reminded of. I’m in a good position to share them, per my decades of work and diversity of experiences. This blog is one of many coming from that feeling that it’s time to say it – whatever it is.

Many years ago, I trained as a journalist. I even worked as a professional journalist for a few years. But before graduating from university, I realized I didn’t want to be a journalist. Before I left university, I started working in public relations for a nonprofit, and then I was in charge of publicity for the entire season of my university’s children theater series. We broke attendance records. I loved it. So I’ve done communications work ever since for nonprofits and cause-based programs, except for a few breaks to manage programs and projects for nonprofits or the United Nations.

I love applying what I learned as a journalist to the work I do with nonprofits – I think it’s why I’m successful at getting media coverage. And I love writing with the purpose of promoting, even explaining, a program or project. For nonprofits, I find such writing easier than a lot of other people, because I believe so much in the fundamental importance of the third sector and the public sector to everyone’s quality of life. That innate motivation makes it easy for me to be motivated to write for most any nonprofit or government mission. I feel great inspiration in why most nonprofits and government programs exists, whether it’s a winterization program or a new musical or a new approach to community meeting facilitation, and I think it shows in what communications products – press release, web pages, social media posts, speeches, video scripts and more – that I make for them.

But writing for causes I immediately find worthy is not without some big challenges. And the biggest for me is the reaction from co-workers or funders reading a draft of something for the first time. The expressed shock of some of them, even suppressed outrage, that things are incorrect or aren’t perfectly clear can be exhausting.

Of course, the first draft is imperfect. Of course, you will need to edit what I’ve written. I knew that going in. Didn’t you?

Very often, the person that asks me to write a press release or slide show presentation or video script has nothing written at all, not even an outline. I have to draw my material for the first draft from talking to them, from researching online, and if I’m lucky, from printed or online material I’ve been able to track down, like a grant proposal. I do my best with what I can find, and when I provide that first draft, I’m not thinking, “Here it is, all perfect and ready to share!” I’m usually thinking, “Here it is, ready for your edits, because I know how much easier it is to edit than to write from scratch!” I expect edits!

One of my least favorite phrases is this: “I don’t know where you got this from”, referring to some graphic or quote I’ve included in my draft. Please note that I’m not AI (artificial intelligence) and I don’t make things up; whatever it is, I found that graphic or quote somewhere, from a different communications project I wasn’t involved with, from a headquarters, from another nonprofit – somewhere credible and reliable. Or, perhaps you explained something, in terms I cannot use, and so I had to interpret them – and it turns out your explanation wasn’t as good as you thought it was.

One of the best ways to know how good of an explainer you are is to explain something to a person, and then ask that person to explain it back to you. And that’s what you are doing when you ask me to write something you need to communicate with others.

In addition, so much of effective communication isn’t just saying something in one particular way, and expecting the reader or listener to understand. Rather, it’s about saying things in multiple ways, and the reader, or listener, gets the meaning from those different ways you have said it and that they have heard it – more than once.

When you get that first draft, don’t panic that it’s not perfect. Instead, think about how much easier it’s going to be to edit this than to try to write it entirely from scratch.

It’s fine to say, “I don’t like this” about a sentence or graphic, but be able to say more about why. Are the words too big? Do you feel like it could be interpreted to be saying something you don’t want said and, if so, what is that something?

It’s fine to say, “I haven’t heard this way of saying it before. Did this come from somewhere else?” I always have the source material for just such an occasion, like when a client thought I had made an inappropriate leap in logic in how I described one of the programs she managed, and I was able to provide the web pages of her affiliate’s headquarters, as well as other affiliates, that used the same descriptions.

Is the way you have been describing something really better than the alternative now being offered? You may be far closer to the subject matter than the person that wrote this press release draft, and that person may be thinking about the audience, people who don’t know as much as you do about the subject, or who may even be hostile about it.

Did the writer have to follow a particular template provided by a funder? Can the writer make the changes you want and still follow the template the funder wants followed?

Did the writer actually do what you wanted and you are now realizing it’s not what you wanted? That’s okay! It seemed like a great idea to adapt that poem or song lyric a certain way, but now that you see what that would look like, it’s okay to say, “I’ve changed my mind.”

Remember that the writer just did the heavy lifting and you now get the far easier role of editing and altering. Thank them for that heavy lifting!

Also see:

What theatre taught me about management & internal communications.

Abilities you need to work in humanitarian development successfully

How to support your online community manager in times of trolling.

Support Your Local Online Discussion Manager!

The delicate, peculiar task of promoting a charity’s gala.

Be careful using Canva – nonprofit graphics are starting to all look the same!

Getting great photos for your nonprofit’s marketing needs takes planning.

When some nonprofit employees & volunteers don’t really understand what the nonprofit is trying to address & why.