It was 20 years ago today that I began my first job with the United Nations. Specifically, I was a program specialist (P3), directing the UN’s Online Volunteering service and co-managing the United Nations Technology Service, both hosted at the UN Volunteers headquarters in Bonn Germany (UNV is a division of the UN Development Programme – UNDP).
It was a position I held for four years and which was the start of a new international career for me.
In the last few years, I’ve been working to preserve the many resources I developed or helped develop as a part of this incredible opportunity, all of which were disappearing from the World Wide Web. Here are those resources:
Lessons from the UN’s Online Volunteering service. In directing the UN’s platform for agencies working in and for the development world to recruit online volunteers, I carefully documented what worked and what didn’t, challenges, successes and more. I turned much of that into web pages on the onlinevolunteering.org website itself; when the site was changed a few years after I left, those resources and data were deleted. I’ve reproduced them here on my own web site.
United Nations Technology Service (UNITeS) This was a global volunteer initiative created by Kofi Annan in 2000 and hosted at UNV. UNITeS both supported volunteers applying information and communications technologies for development (ICT4D) and promoted volunteerism as a fundamental element of successful ICT4D initiatives. During the tenure of UNITeS, the UNV program helped place and/or support more than 300 volunteers applying ICT4D in more than 50 developing countries, including 28 Least Developed Countries (LDC), making it one of the largest volunteering in ICT4D initiatives. The activities of UN Volunteers, as well as those by tech volunteers working through NetCorps, CompuMentor, the Association for Progressive Communications, Australian Volunteers International, NetCorps, Voluntary Service Overseas (VSO) and Volunteers in Technical Assistance (VITA), were tracked and promoted by UNITeS as part of its overall mission. Part of the UNITeS mandate was to try to track all of the various tech volunteering initiatives and encourage them to share their best practices and challenges with each other. I was one of the managers of this initiative, developing the web materials and writing about what ICT4D volunteers were doing, as well as managing the UNITeS online community.
Handheld computer technologies in community service/volunteering/advocacy This was a pioneering article, published in October 2001. It provides early examples of volunteers/citizens/grassroots advocates using handheld computer/personal digital assistants (PDAs) or phone devices as part of community service/volunteering/advocacy, or examples that could be applied to volunteer settings. It was originally part of the UNITeS online knowledge base. It anticipated the popularity of smartphones and #apps4good, talking about these concepts long before they had these names.
UNITeS Contributions to the UNESCO Multimedia Training Kit The UNV staff managing the UNITeS initiative was invited to prepare a module on volunteers in telecentres and community media organizations for the UNESCO Multimedia Training Kit (MMTK). The module includes a slide show presentation, exercises, case studies and trainer notes. I was the primary author of the UNITeS contribution.
What Was NetAid? NetAid was an anti-poverty initiative, started as a joint venture between UNDP and Cisco Systems. The initiative no longer exists, though a legacy of the initiative, www.onlinevolunteering.org, continues to this day. I oversaw the transition of NetAid to UNV, and also worked to preserve the legacy of the original initiative.
When the end of a year approaches, I look over my visitor statistics for my blog and my web pages to see which of my resources were the most popular in the last 12 months. It helps me to know what topics resonated in that year – it’s always something different – and what promotion is most effective. It’s something your nonprofit or government agency should do as well, regarding your online resources (your web site, your blogs, etc.). It’s not just looking at numbers – it’s looking at when pages launched, what people clicked on to get to a resource, etc.
As is true every year, my blogs that got the most traffic are the ones that other people amplified, posting about them on their own social media channels, or referring to them in workshops they did, so if that’s you, THANK YOU. I hope my sharing of others’ material on my social media accounts was also helpful to colleagues and many people I admire as well.
In 2019, I wrote about communications, community relations and ethics in nonprofits far more than volunteer engagement. I had intended to do the same in 2020 – it’s not that I want to downplay volunteer engagement, or not to explore it anymore, but I find those other subjects just as interesting, maybe more, and I work professionally in those fields even more than I do regarding volunteer management. Plus, I just wasn’t sure what else there was to say about virtual volunteering, a subject I have researched and talked about since the mid-1990s.
I promote my blog, web site and videos through my Twitter account, my Facebook account, my LinkedIn account, some Subreddits, and some LinkedIn groups. I’m a one-person shop and create and promote these resources entirely on my own – and it’s getting harder and harder to get my voice out there amid a growing sea of competition for attention. Even in the area of virtual volunteering, lots of new “experts” have emerged (please remember that, to be an expert, someone should have experience engaging volunteers online and being an online volunteer themselves).
As I say each year, the blog visitor numbers are great – but the emails and comments on resources are what really keep me going, so please keep them coming!
What did I write that got people’s attention in 2020? Here’s (almost) all of my top 11 blogs for 2020:
I also had a look at my most popular web pages. Some were quite a surprise. These aren’t in the exact order of popularity:
How to find virtual volunteering opportunities. It’s not a surprise that this was the most popular page on my web site this year, given what 2020 has been like, but this page was quite popular early in the year, before the global pandemic.
Mission statements for your volunteer engagement (Saying WHY your program involves volunteers). That this page was so popular has been a huge shock. I have no idea why it’s so popular – but I am glad it is.
Finding Community Service To Fulfill a Court-Order or School Obligation. I created this page specifically because of all of the “nonprofits” out there that, for a fee, will give someone who has been assigned community service a letter saying they have completed such. I’m pleased that it is reaching the intended audience.
For Those That Want To Help – the index of all of the online resources I’ve developed to help people that are looking for volunteering opportunities or ways to somehow engage in service to the community – or communities abroad.
virtual volunteering becoming a necessity because of the novel coronavirus, surging in popularity and being embraced by organizations that have shunned it for decades.
Over the years, and until this year, I’ve made and appeared in many videos about working with online volunteers for nonprofits I’ve been working or volunteering with, but just one about virtual volunteering that wasn’t on behalf of someone else, back in 2012. By contrast, this year, 2020, I’ve made seven videos for my own channel, including a 36-minute introduction to virtual volunteering. In fact, I made 11 additional, private videos for a consultancy I did regarding a user experience related to online volunteering. You can see all my free trainings on my YouTube channel.
It’s been exhausting to say, over and over in 2020: virtual volunteering is not new, it’s more than 35 years old. I’ve said it in my book. I’ve said it on the Virtual Volunteering Wiki. I’ve said it in a video. I’m exhausted from saying it. What I haven’t said is that I’m stunned that so many people from both the nonprofit and corporate world seem to have never heard of involving volunteers remotely, of using the Internet to engage volunteers, a WIDESPREAD, popular practice that’s more than 35 years old. It’s been disheartening to see just how many nonprofits, foundations and corporate social responsibility programs have kept themselves in the dark about virtual volunteering for decades – and I say kept themselves in the dark, because I know just how much, how often, the practice has been talked about in publications, at conferences and in presentations by nonprofits. It has taken a lot of effort on the part of these folks to ignore this well-established practice over the years. I hope that, at last, that has changed.
I’ve also had a very traumatic, challenging time professionally, one that I’m not ready to talk openly about yet. But I will say: please ask colleagues – co-workers, staff at partner organizations, volunteers you work with, etc. – how they are doing. Ask them what challenges they are facing. And ask about safety issues – bluntly ask, “Are you feeling safe in your work? Are you feeling safe online?” Be prepared to eventually hear, “No, I’m not okay. I don’t feel safe. And here’s what I’m facing…” And for anyone you know who isn’t feeling safe online, I have this page of resources regarding online harassment, defamation & libel.
And thank you to everyone who has supported me this year – I learned this year just how many people have my back. My gratitude to you knows no bounds.
May you have a safe, prosperous, healthy transition into 2021.
A reminder yet again that The Last Virtual Volunteering Guidebook provides detailed advice on creating assignments for online volunteers, for working with online volunteers, for using the Internet to support and involve ALL volunteers, including volunteers that provide service onsite, for ensuring success in virtual volunteering, and for using the Internet to build awareness and support for all volunteering at your program. Tech tools come and go, but certain community engagement principles never change, and those principles are detailed in this comprehensive guide. You will not find a more detailed guide anywhere for working with online volunteers and using the Internet to support and involve all volunteers – even after home quarantines are over and volunteers start coming back onsite to your workspace. It’s available both as a traditional paperback and as an online book. It’s co-written by myself and Susan Ellis.
If you have benefited from this blog or other parts of my web site or my YouTube videos and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.
20 years ago this week, an incredible opportunity came my way, out of the blue: I was invited to Germany by a program of the United Nations, to be a part of a group exploring how information communications technologies – ICTs, computers, PDAs, and the Internet – were transforming communities all over the world and the role volunteers played in supporting and expanding the use of ICTs to support a whole range of activities: health education, agriculture, governance, small business development and more (ICT4D).
This is from the original United Nations communications about this event:
Close to 30 experts in development and information and communication technologies (ICTs) met for a workshop from 21 to 23 August at the headquarters of the United Nations Volunteers programme (UNV) in Bonn, Germany, to discuss ways how volunteers can assist developing countries in the application of ICT to human development. Representing a wide range of organizations from all over the world, the workshop participants focused their discussions on how to launch operations of the United Nations Information Technology Service (UNITeS), a volunteer initiative to help bridge the digital divide. UN Secretary-General Kofi Annan asked UNV to take the lead in bringing together a coalition of partners to launch the new initiative, which was announced in April.
I was invited to participate because I was directing the Virtual Volunteering Project at the University of Texas at Austin, and was frequently posting to various online communities about working with online volunteers and how volunteers were participating in various community technology initiatives. A UNV staff member saw my posts on a group called CYBERVPM and some other online communities, passed on my information to another staff member looking for advice, and the rest is history.
The role volunteers have played in helping people use online technologies cannot be under-estimated. Volunteers were the primary staffing for most community technology centers and nonprofit Internet cafés, helping people to get their first email address, surf the web and find essential information. The Community Technology Network, ctcnet.org, compiled best practices from community tech centers all over the world, sharing these on their web site for anyone to access – you can see these resources yourself by going to The Internet Wayback Machine and looking for www.ctcnet.org yourself.
Because of this invitation, my life changed forever: at the end of the event, held at the headquarters of the United Nations Volunteers program, I was invited to apply for a new position that was being created at UNV to manage the online volunteering part of NetAid, which I later successfully moved entirely to UNV and it became the Online Volunteering Service, I also co-managed the United Nations Technology Information Service (UNITeS), the Secretary General’s ICT4D initiative born out of this meeting – it was a global initiative to help bridge the digital divide that both supported volunteers applying information and communications technologies for development (ICT4D) and promoted volunteerism as a fundamental element of successful ICT4D initiatives.
20 years. It’s just so hard to wrap my head around it being two decades since this happened. I will always be grateful for the circumstances and people that earned me the invitation to this meeting. I will always be grateful to have had these 20 years since.
I’m the girl in the peachy/pink shirt in the middle of this photo, by the way… if you are in the photo, please comment below!
For most of March, I will be on a road trip via motorcycle all the way through Baja, California in Mexico, top to bottom and back.
Therefore, I’ll be taking a break from blogging for a few weeks. I also won’t be working, so as this blog is moderated, no new comments will be posted until I’m back and can moderate them. I have no idea how often I will have Internet access but I’m guessing it will NOT be often – so I hope that, if you need to reach me, it can wait until the end of March!
If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.
The book is the result of more than 20 years of research and practical experience by me, with heavy advice and observations by the book’s co-author, Susan Ellis. When we wrote the book, we wanted it to be timeless, like so many of Susan’s own books about various aspects of volunteer management. It’s not that I don’t still have things to learn about working with volunteers, online or off – I do! We all do. It’s that we believed strongly that certain principles would not change, and would be easily adapted no matter how the technology or even society evolved. These were principles that were explored in-depth at a variety of organizations when I managed the Virtual Volunteering Project at the University of Texas at Austin back in the 1990s, and they continue to be explored and tested – and proven.
For instance, I learned in the 1990s that the easier I made it for volunteers to sign up to volunteer, the larger the percentage of those volunteers that dropped out without even starting the assignment, let alone finishing it. But just putting in a simple second step that a candidate had to complete before they got to start on the assignment screened out the people who didn’t understand this was REAL volunteering and screened in the people who would take it seriously. It was true in 1998 and it’s true NOW, more than 20 years later.
I learned early on in studying virtual volunteering, a practice that’s been happening since the 1970s, and in working with online volunteers myself in the 1990s, that volunteers need to feel supported and valued or they won’t finish an assignment, or won’t finish it with the quality needed by an organization. In my role with Knowbility this time, I came on very late in the rally process, and because of that, trying to build trusting relationships with the volunteers that were already on board and get answers quickly to their questions proved quite difficult. The problems I have had with volunteers and that they had with their participation can almost all be traced back to that situation.
I learned early on, many years ago, that having expectations of volunteers in writing, online, both in role descriptions and in policies and procedures, was KEY to ensure both volunteers and managers are all on the same page as far as what’s happening and what’s needed, don’t get conflicting information, have a common place to look for guidance, etc. It greatly reduces conflict and misunderstandings, two factors which can lead to a lot of problems in volunteer engagement. Everyone isn’t going to read absolutely all of the support materials, but having it for referral is amazing in getting questions answered and conflicts resolved quickly. This lesson has been reinforced over and over over the years, including during this Knowbility event.
I’m thrilled to know my book is still relevant!
I have more than 100 hard copies of The Last Virtual Volunteering Guidebook in my possession and I would love for you to have one – or more! You can also order an electronic version. Yes, it’s available via Amazon, but let me be frank: I get far, far more money from the sale if you buy directly from me. Please consider doing so – buy one for yourself and for your favorite nonprofit!
It’s the time of year when I have a look at what people read most on my blogs. It helps me to know what resonates and what I might need to do a better job of promoting. Blogs that get a lot of traffic are the result of people who post about them on their own social media, or refer to them in a workshop they are doing, so if that’s you, THANK YOU.
I was quite pleased to see a lot of my blogs that have to do with communications, with community relations and with ethics end up in my list of most popular blogs this year – usually, the list is dominated by blogs related to volunteer engagement, which is fine, but I pour just as much energy into those blogs about outreach, so it’s nice to see that, this year, that reached a good number of folks.
In case you are wondering, I promote my blog through my Twitter account, my Facebook account, my LinkedIn account, some Subreddits, and some LinkedIn groups. I’m a one-person shop and create and promote these resources entirely on my own – and it’s getting harder and harder to get my voice out there in a sea of noise.
The visitor numbers are great – but the emails and comments on resources are what really keep me going, so please keep them coming!
What did I write that got people’s attention in 2019? Here’s the list:
If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.
If your group (association, university class, etc.) is in the USA and the group you may want to receive one of my trainings is an audience that will be at least one third African American, Latino and/or American Indian/Native American, I will give you a special, reduced rate for an online or onsite training. This is per my commitment to helping African American, Latino and American Indian/Native American managers in nonprofits, civic organizations, government programs and schools in particular to build their capacities regarding communications and/or volunteer engagement, and to cultivate far more trainers and consultants and leadership from these communities.
Please contact me for more information about my special rates for your audience.
It’s the FIVE-YEAR anniversary of the publication of my book with Susan Ellis, The Last Virtual Volunteering Guidebook! The book is the result of more than 20 years of research and experience regarding virtual volunteering, including online micro volunteering, crowd sourcing, digital volunteering, online mentoring and all the various manifestations of online service. It’s packed with examples from a variety of organizations – it’s not just our ideas about how virtual volunteering might work but how it does work, and how challenges are overcome, at many different nonprofits, NGOs and school-based programs.
Susan and I wrote The Last Virtual Volunteering Guidebook in such a way that it would be timeless – as timeless as a book about using computers, laptops, smart phones and other networked devices could be. That’s not easy when it comes to technology, but we gave it a try – and upon re-reading my own book, I was shocked at how successful we were!
The Last Virtual Volunteering Guidebook is for
both practitioners – people involving volunteers – and academics that do research regarding volunteering.
both people brand new to recruiting and supporting volunteers and those that are veteran managers of volunteers
both people brand new to virtual volunteering and experienced managers who are looking for confirmation they are on the right track or information to help them make the case to expand their programs.
It is USA-centric but it offers a lot of international perspectives as well.
The book includes:
Detailed advice on virtual volunteering assignment, including one-time “Byte-Sized” tasks (micro-volunteering / microtasks), longer-term, higher-responsibility roles and virtual team assignments.
A thorough look at various practices for screening and matching volunteers to assignments, with an eye to getting the most capable volunteers into your volunteering ranks and preventing incomplete assignments or burdensome management tasks
How to make online volunteer roles accessible and welcoming for a variety, diversity of people
More details about how to work successfully with online volunteers, so that they are successful, your organization benefits and volunteer managers aren’t overwhelmed
Ensuring safety – and balancing safety with program goals
Respecting privacy of both the organization and online volunteers themselves
Online mentoring, including adults mentoring children/students
Blogging by, for and about volunteers
Online activism
Spontaneous online volunteers
Live online events with volunteers
The future of virtual volunteering and how to start planning for oncoming trends
There’s also a chapter just for online volunteers themselves, which organizations can also use in creating their own materials for online volunteers.
In conjunction with the guidebook, I have maintained the Virtual Volunteering Wiki, a free online resource and collaborative space for sharing resources regarding virtual volunteering.
The Last Virtual Volunteering Guidebook is available for purchase in paperback or as an ebook (PDF) by Energize, Inc.
If you read the book, I would so appreciate it if you could write and post a review of it on the Amazon, Barnes and Noble and Good Reads web sites (you can write the same review on all three sites).
Here’s some of my free advice on volunteer engagement, not just virtual volunteering:
I wrote 80 blogs in 2018, including the one you are reading now. It was a prolific year in terms of writing. No idea why I had so much to say this year.
At the end of each year, I like to review the stats of my blogs and see which were the most read – and which seemed to be overlooked. It’s a review I publish more for me than my blog readers. But note that it’s something you need to be doing with your blog entries as well, so you can look for trends, so you can try to understand why one blog was well-read and another was overlooked, etc.
My top blog in 2018, BY FAR, was this one: Diagnosing the causes of volunteer recruitment problems. In fact, it’s now one of my top 15 most-read blogs ever since I moved my blog to its current address more than eight years ago.
For 2018, my other top 20 blogs are:
It’s worth noting that most of my blog entries that got the most views in 2018 weren’t written in 2018. And for the seventh year in a row, the blog that was most viewed this year was written in 2011: Courts being fooled by online community service scams, about unscrupulous companies that will take money from people sentenced to community service and give them a letter saying they completed volunteering hours, when in fact, the people did nothing at all.
May your 2019 be full of strength, compassion and prosperity. And I hope you will consider me for help in 2019 with your communications and community engagement needs.
If you have benefited from this blog or other parts of my web site and would like to support the time that went into developing material, researching information, preparing articles, updating pages, etc., here is how you can help.
I have no idea why I haven’t done this before: I’ve made a list of my own publications (many available for purchase, as well as books, white papers, academic papers, etc. that quote me or cite my work, going back to 1999.
My most well-known traditional publication is The Last Virtual Volunteering Guidebook. This book, which I co-wrote with Susan J. Ellis, is our attempt to document all of the best practices for using the Internet to support and involve volunteers from the more than three decades that this has been happening. Whether the volunteers are working in groups onsite, in traditional face-to-face roles, in remote locations, or any other way, anyone working with volunteers will find The Last Virtual Volunteering Guidebook helpful. The book is available both in traditional print form and in a digital version.
