Author Archives: jcravens

About jcravens

Jayne Cravens is an internationally-recognized trainer, researcher and consultant. Her work is focused on communications, volunteer involvement, community engagement, and management for nonprofits, NGOs, and government initiatives. She is a pioneer regarding the research, promotion and practice of virtual volunteering, including virtual teams, microvolunteering and crowdsourcing, and she is a veteran manager of various local and international initiatives. Jayne became active online in 1993, and she created one of the first web sites focused on helping to build the capacity of nonprofits to use the Internet. She has been interviewed for and quoted in articles in The New York Times, The Wall Street Journal and the Associated Press, as well as for reports by CNN, Deutsche Well, the BBC, and various local radio stations, TV stations and blogs. Resources from her web site, coyotecommunications.com, are frequently cited in reports and articles by a variety of organizations, online and in-print. Women's empowerment and women's full access to employment and education options remains a cross-cutting theme in all of her work. Jayne received her BA in Journalism from Western Kentucky University and her Master's degree in Development Management from Open University in the U.K. A native of Kentucky, she has worked for the United Nations, lived in Germany and Afghanistan, and visited more than 30 countries, many of them by motorcycle. She is currently based near Portland, Oregon in the USA.

Women & the Digital Divide: still a reality?

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Nine years ago, TechSoup hosted a series of week-long online events regarding the digital divide, and I had the honor of co-hosting the thread regarding gender – specifically, barriers to women and girls from using computer and Internet tech, including access to public Internet spaces. Long after the event was over, people kept posting to the thread here and there. The last posts were in February 2011.

This event was quite transformative for me. It lead to this: Women’s Access to Public Internet Access, a resource I developed through research & experience (and continue to update) to support the development of women-only Internet centers/technology centers/etc., or women-only hours at such public Internet access points, in developing and transitional countries.

I would love to revisit the topic: visit this re-introduction to the thread and reply there with your thoughts:

What’s changed since this discussion took place?

What hasn’t changed?

Do you see any barriers to women and girls regarding use of computers, the Internet and related tools, in your country or anywhere else and, if so, what are they?

Or do you think the divide is bridged?

And it’s worth noting that I posted about this thread to the Digital Inclusion Network (formerly the Digital Divide Network), and got a reply off-list from Girl Geek Dinners Bologna. They have launched a project called Smart Women, which “aims to contribute to the dissemination of digital culture in Italy.” It is a kind of road show that will cross Italy within a week, talking about women’s access to digital tools and spaces. From the web site (my translation along with Google translate – hope I got it right):

“Because in Italy we often talk about digital, but women are often excluded from the discussion… We want to talk about digital culture and opportunities with Italian and foreign women, because we believe that cultural exchange leads to the growth and stimulation of new initiatives. A the same time we want to enhance the excellence of local resources, triggering a call to action aimed at involving women in each city. We will leave from Bologna, where we will be guests of Smart City Forum Exhibition, from here we will stop in Florence, Rome, Naples and Cosenza.”

Digital divide, women, Italy and food? So sorry I don’t live in Europe anymore….

Tourism as a tool for economic & community development

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I’m an aid and development worker.

I’m also an avid traveler.

And in engaging in both of those activities, I’ve seen firsthand how tourism is a major driver of economic growth and sustainable development.

Tourism as a tool for economic and community development has been of interest to me for several years, and something I’ve researched on my own, as my time and resources allow. I’m particularly interested in

  • how local people and small businesses learn to attract both domestic and international tourists,
  • how they learn to attract and cater to non-luxury travelers: budget travelers, backpackers, motorcycle tourists, etc., and
  • how they learn to attract and cater to women.

I’ve compiled a web page of both my own resources related to tourism for development and links to some of my favorite resources. Have a look and, if you would like to contribute info, by all means, do!

Also, I use social media as a traveler:

Jayne A Broad Facebook page
This Facebook fan page is where I follow USA state parks, national parks, national forests, and organizations focused on sustainable tourism, getting children, women and under-represented groups outdoors, and related international organizations and sites. My travel-related tweets from the my jayne_a_broad twitter feed (see below) get posted here automatically. It’s about learning and sharing regarding tourism as a tool for economic and community development – and the importance of travel for our personal and educational growth.

@jayne_a_broad Twitter feed
This Twitter feed is focused on my own experiences traveling, camping, riding my motorcycle or my bicycle, taking mass transit (buses and trains), commuting by walking or bicycling, and various other mostly-personal interests, including politics. If you are a woman motorcyclist, a non-spandex-wearing bicycle commuter or slow girlie-bike rider, an international adventure or budget traveler, a motorcycle traveler, a mass transit advocate, a writer or researcher regarding any of these subjects – or someone that wants to cater to such travelers – you might enjoy following this Twitter feed. Note that it’s completely separate from my professional Twitter feed.

Managers of volunteers love spreadsheets

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In a recent survey of nonprofits, NGOs, and other mission-based organizations regarding the online tools they use to support volunteers and track their information, Rob Jackson and I found that:

  • the most-used tool reported tool used by those surveyed to track and manage volunteers was spreadsheets – that could be Microsoft Excel, OpenOffice, GoogleDocs, or any other  spreadsheet program

The results of the survey are here (in PDF). Rob and I didn’t ask what these organizations were using spreadsheets for, specifically. I would guess:

  • to more easily produce graphs/charts with data generated with the volunteer management software
  • to more easily produce some kind of report (a list of volunteers that will attend an event on Sunday, with their full and last names, email and phone number)

It’s something that software designers need to consider: software needs to at least export selected data easily into a format that can be read by a spreadsheet.

Here’s a question I wished we’d ask on this survey:

What does software – whether on computers or your smart phone – allow you to do now regarding supporting and tracking volunteers, that is absolutely fabulous: how does it save your organization money, how does it help you be more responsive to volunteers, how does it free up your time to do other things (and what are those other things you do?), how does it help you show volunteer impact, and on and on.

So – why not answer that question now over on TechSoup?!

Be sure to say what software you use, whether it’s a specific volunteer management software or a spreadsheet (Excel, Google Docs, OpenOffice, whatever).

You have to register in order to be able to post to the TechSoup community, but registration is free, and it will allow you to

What’s so fabulous about software tools for volunteer management?

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Last week, Rob Jackson and I published the results of a survey (in PDF) regarding software used by nonprofits, NGOs, charities, schools, government agencies and others to manage volunteer information. The purpose of the survey was to gather some basic data that might help organizations that involve volunteers to make better-informed decisions when choosing software, and to help software designers to understand the needs of those organizations.

Here’s a question I wished we’d ask on this survey:

What does software – whether on computers or your smart phone – allow you to do now regarding supporting and tracking volunteers, that is absolutely fabulous: how does it save your organization money, how does it help you be more responsive to volunteers, how does it free up your time to do other things (and what are those other things you do?), how does it help you show volunteer impact, and on and on.

So – why not answer that question now over on TechSoup?!

Be sure to say what software you use, whether it’s a specific volunteer management software or a spreadsheet (Excel, Google Docs, OpenOffice, whatever).

You have to register in order to be able to post to the TechSoup community, but registration is free, and it will allow you to

What did you learn today? Or this week?

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Are you an employee, a consultant or a volunteer at/with a nonprofit, library, NGO, school, government agency, charity or other mission-based organization?

Then these questions are for you:

What did you learn today, or this week, or recently, about computer or Internet/networked tech while working with or for a that mission-based organization? Or some other thing you learned about tech that would be helpful to others? And per this learning, what else do you need to know?

It could be:

“I learned to do this cool thing with Outlook – I can now…”

or

“I learned that I really don’t like such-and-such feature on LinkedIn. Here’s why…”

or

“I learned that washing my LG 500 feature phone in the washing machine leads to it no longer working” (Yes, that’s me).

I would really love it if you would answer that question here on the TechSoup Community Forum.

Registration on TechSoup is required in order to respond, but registration is free. And by registering, you can participate in TechSoup community activities in the future! Come on, let’s hear from ya!

What do volunteers do? The answer may surprise you

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graphic by Jayne Cravens representing volunteersLast week, Rob Jackson and I published the results of a survey (in PDF) regarding software used by nonprofits, NGOs, charities, schools, government agencies and others to manage volunteer information. The purpose of the survey was to gather some basic data that might help organizations that involve volunteers to make better-informed decisions when choosing software, and to help software designers to understand the needs of those organizations.

But we learned some things that had nothing to do with software.

We asked a lot of questions that didn’t related directly to software, like about how many volunteers these organizations managed, as well as what volunteers did.

We expected the percentage of volunteers that worked onsite to be huge. We were very surprised, and pleased, to find, instead, that so many organizations that responded to our survey involved volunteers that:

  • worked offsite, with no direct supervision by staff
  • worked directly with clients
  • worked directly with the general public
  • worked online from their home, work, school or other offsite computer or handheld device
    (virtual volunteering, including microvolunteering)
  • engaged in on-off activities, like a beach cleanup – otherwise known as episodic volunteering

You can see the breakdown for yourself here:

chart grouping responses

We believe this diversity of responses is enough to bust the long-held stereotype that most volunteers work only onsite, directly under staff supervision, or that the vast majority of volunteers undertake long-term responsibilities, and that episodic volunteering or microvolunteering is a radical new, untested concept.

May we say goodbye to those stereotypes at long last? There’s no one way to involve volunteers – there never has been! Let’s recognize the reality of the diversity of ways volunteers are supporting organizations!

See the rest of the results of our survey (in PDF).

Results of survey re volunteer management software

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At last! The results of the survey of volunteer management software launched by Rob Jackson (robjacksonconsulting.com) and Jayne Cravens (coyotecommunications.com) — ME — are compiled and ready for release!

In March and April 2012, Rob and I drafted and circulated a survey regarding software used to manage volunteer information. The purpose of the survey was to gather some basic data that might help organizations that involve volunteers to make better-informed decisions when choosing software, and to help software designers to understand the needs of those organizations. We also wanted to get a sense of what organizations were thinking about volunteer management software.

At long last, we’re publishing the results of the survey here (in PDF). It includes an executive summary of our findings, as well as the complete responses to questions and our analysis of such. Rob and I did not have time to analyze all of the comments made in answer to some questions; for all questions, we listed the comments made, but we did not always offer any observations about such, or group the responses into categories.

We welcome the efforts of other researchers to offer their own analysis of the data provided.

Software companies and designers: you can learn a LOT from this report to improve your products and your communications with customers!

Have a comment about the survey? Offer it below, or via UKVPMs.

Thanks to everyone who responded to the survey!

 

Have you ever changed your mind?

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Have you ever changed your mind? Have you ever decided to let go of a long-held opinion and embrace one you had long opposed? Particularly regarding issues that affect your approach in your professional or volunteering work?

I have. A few examples:

  • I thought instant messaging was a useless distraction. A colleague changed my mind.
  • I thought Twitter was a useless distraction. Actually using it, and following people like Howard Sherman and Rob Jackson and Skepchicks, convinced me otherwise.
  • I used to think it was ethically unacceptable, under any and all circumstances, for a for-profit company to involve volunteers. I had railed against it more than once. It took Triumph Motorcycles to change my mind.
  • I don’t like certificates in return for volunteering. I don’t value them. And I thought most other people did too. But a member of my staff was passionate in her conviction to try it. So we tried it. They turned out to be one of the most popular features of the UN’s Online Volunteering service.

I’m open to being wrong, or to admitting I haven’t been fully-informed, or to new facts. I’m open to having my mind changed – through solid facts and examples. I like working to change minds – you have to like it if you are going to work in communications / outreach – but I also have to be as open as I want others to be.

But beware: if you want to change my mind, I need facts, and lots of them!

Okay, now you: share in the comments how you have had your mind changed with regard to your work or volunteering.

Say it! Say it! “MANAGERS OF VOLUNTEERS”

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graphic by Jayne Cravens representing volunteersImagine you work with youth. You help a group of youth to develop skills or explore careers or improve their grades or appreciate the arts or practice an art form – whatever. Maybe you are a choir teacher or a Girl Scout leader or a tutoring program coordinator. There’s a big, national conference on working with youth coming up, and you think, great, I am so going to that! I want to get lots of tips to help me be a better leader and supporter of youth!

You arrive at the conference, and the opening speakers are all people who go on and on about how important it is to work with youth. Corporations that fund youth programs are lauded, youth are lauded, parents are lauded, politicians and celebrities that say Youth are great! are lauded – but no one ever mentions the people like you, that actually work with youth, that design and lead these programs and make them happen.

You didn’t come to the conference to be convinced to work with youth; you already work with youth. You know how great working with youth is. You have every intention of continuing to work with youth. You came to the conference to get the knowledge and tools you need to work more effectively with youth. And you were expecting for youth workers such as yourself to at least be mentioned on the first day of the conference.

That would be a really crazy scenario. But it’s how a lot of managers of volunteers feel about current national or international “volunteerism” conferences: these are focused on celebrating volunteerism, and that’s nice, but those that actually work with volunteers, that make that volunteer involvement happen, don’t get mentioned on the first day amid all the celebration of volunteers and the celebrities and politicians that love them.

Volunteers are not free. Volunteers also do not magically appear to build houses or clean up a park or tutor young people. In fact, successful volunteer engagement is absolutely impossible without someone coordinating all of the people and activities, training people, screening people, etc. – that person could be a volunteer himself or herself, it could be a paid person, it could be an employee on loan from a corporation, but make no mistake, that person, that volunteer manager, is real and absolutely essential – and deserves to be named at some point during the opening activities that kick off, say, the National Conference on Volunteering and Service?

After attending five of the national conferences on volunteering in the USA, I stopped attending (I think my last one was in 2004). By my last conference, I was tired of managers of volunteers being ignored amid all the celebrations of celebrities and politicians who think volunteers are so swell and magical, and tired of seeing and presenting the same workshops over and over. I was tired of my ideas for advanced volunteer management topics being rejected – organizers wanted only very basic workshops introducing the concept of virtual volunteering (a practice that by the year 2001 was already more than 30 years old!), if at all, and certainly nothing more advanced than that. I gave up.

It took the 2006 NetSquared conferences to remind me of what a conference for those that work with volunteers could be. Here’s why I loved that conference – it would be so great if those that organize the NCVS conference (which will be in Washington, D.C. yet again!) would read it, think about it, and rise to the challenge of presenting such a conference!

If they did, I would so be there….

Note: this blog is in response to a series of tweets by people associated with the NCVS who were miffed (maybe even outraged?) that the conference’s lack of recognition for those that manage volunteer programs was being talked about online. It’s a shame that, instead of listening and considering, they got defensive, even accusatory (apparently, because I wasn’t there, I’m not supposed to talk about it). It’s not too late to turn this into a win, to consider the criticism and really think about ways to take the conference to the next level – and to ensure volunteer managers are acknowledged. I’d be the first to publicly laud organizers if that happened.

How Yahoo could THRIVE

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Yes, this nonprofit management consultant is going to offer advice for a for-profit company on the ropes. I know it’s usually the opposite – corporations tell mission-based organizations – nonprofits, government agencies, schools, etc. – how they should do this or that. But there’s a LOT the for-profit world can learn from the mission-based world – and from very average computer users. And I’ve been a long-time Yahoo user – and have found myself migrating to other services, particularly over the last five years. Yahoo should listen to me!

Your mission

Let’s start with that word mission. Yahoo, what is your mission? Why do you exist, beyond to make money so you can pay staff and shareholders? I don’t know what your mission is. You need a clear mission statement that guides every business decision you make – and keeps you from engaging in activities that get you as muddled as you are now.

Yahoo home page & news search site

Let’s look at the Yahoo home page or the Yahoo news site in comparison to, say, your arch rival’s, Google’s home page or the Google news site. What I see when I look at your pages: a bloated mess. What I experience: memory-hungry sites that take forever to download unless I’m on the very best computer, sites that like some browsers but not others. Sites that seem to have no reason behind the design – my eye has no idea where to go. The experience is frustrating and confusing.

Your guiding principle in your redesign should be quick to download. Put posters up all over your offices that say lightening-fast to download. Test and retest the design on a variety of devices and operating systems. Download speeds need to be lightening fast for everyone, not just those with incredibly fast Internet connections and using the same tools as your web designers.

Your news site search also seems to be broken, and has been for many, many months: I’ve often heard breaking news on TV, or want to look up the results of a sports event that has been over for a few hours, even 24 hours. I’ve used your search site to find those results, and the results are, more often than not, not the latest. I’m tired of looking up the results of a game that’s long over and getting back stories published the day before the game ever happened. I go to Google and get the results I need. So – FIX THIS.

That said, the results page for your news site search has the kind of design the rest of your site needs: simple, easy to navigate, easy to read.

Yahoogroups

Yahoogroups is a far superiour platform for online discussion groups and online collaboration than LinkedIn groups or GoogleGroups. The web interface is much easier to read and navigate than those platforms – although it could use a refreshing upgrade (but not anything that will make it more bloated in terms of bandwidth!). I cannot count how many times someone tells me they need an online tool that will allow them to collaborate with remote staff or students, or allow members of a project to share a calendar, have a shared but publicly-private message space for a group or class, and various other features – when they say they want a basic cloud-based, file-sharing platform – and when I show them YahooGroups, they say, “This has everything I need! How did I not know about this?”

How did they not know about YahooGroups? You don’t advertise it. I’m a better advocate for this service of yours than you are!

In addition to all the advanced features, YahooGroups allows for group members who do not want to join Yahoo to receive and respond to messages via email – and, like it or not, there are still millions of folks who prefer to interact with online groups that way. That’s a major draw to YahooGroups among some folks I work with.

Push Yahoogroups! Have people talking about it at conferences and on various online fora where people are asking, “Where can I find a group that does this and this and this?” Advertise it on TV. Highlight organizations, families, and other groups that love it oh-so-much and are using it for so many different reasons.

Want to make money with it? I would happily pay a monthly fee to get rid of the advertising. I’m not alone. Offer an affordable rate – say, $100 a year – for a group to have all ads removed from the web site and from emails sent from the group. I’d pay that for my group, which I use to distribute my newsletter, Tech4Impact.

Yahoo IM

Interesting that most people I work with also have Yahoo IM, and have for years. Since my colleagues all use cross-platform IM tools (I use Adium), what platform we all have should be moot, yet so many of us are still on Yahoo. But that could change. Are you going to keep Yahoo super-simple to use and integrate with other IM platforms? Are you going to make it the fastest and most reliable, or are you going to bloat it up with features that will eat up bandwidth?

Yahoomail

I have my own domain name and, therefore, my own custom email address. Yet, I also have a Yahoomail account too: I like using it for ecommerce (for anything I buy online) and the spam filter rocks. And the text isn’t as tiny as Googlemail – and I’m so tired of tiny online text. Advertise Yahoomail!

Shine

Get rid of Shine. Or radically alter it.

I don’t want advice on shoes (unless it’s advice for motorcycle boots), I don’t read horoscopes and loathe any publication that thinks it’s what women want, and I need advice for saving money that has less to do with bargains at department stories (how to get that designer look for less!) and more to do with how to save money on utility bills, water bills, rent, gas, etc. Movie news is fun – but I would prefer information about the best places to go in Canada or Mexico for single women travelers, how to get started kayaking in my 40s, the realities of starting a dog-walking business, certifications offered through most community colleges that can help my career prospects, the easiest veggies to grow in a tiny space, etc. I want something that it fierce and funny and intelligent. Partner with the people behind the magazine Bust and do something that women would actually like to read every day.

YahooAnswers

YahooAnswers is NOT living up to its potential. It could be awesome. Instead, the same questions are getting asked again and again on YahooAnswers. Some version of I’m 13/14 and I want to volunteer in my hometown with animals. How can I do that? gets posted to the community service section EVERY DAY. YahooAnswers needs a FAQs, with answers. And you need to pay some experts to regularly monitor and answer questions in certain sections, to ensure people are getting quality answers. For instance, give PeaceCorps and Girl Scouts small grants to cover their staff time for spending a few minutes every day on YahooAnswers and answering questions regarding their respective organizations.

Flickr

QUIT MESSING WITH FLICKR. Photos already take up a lot of bandwidth – stop adding scripts and other “features” that make it even more bloated!

Get Personal

I never see your staff on TV being interviewd or offering commentary. I don’t hear about your staff doing something wacky, or philanthropic, or participating in take-your-dog-to-work day. I don’t see or hear them at the conferences I go to. I don’t see them hosting webinars to help different business sectors, including nonprofits, to get the most our of the Interwebs. You’re just this faceless company, a fortress, with web offerings that are, more and more, not what I want or need. I don’t see you sponsoring or participating in things like AIR events by Knowbility.

Who are you, Yahoo? How are you going to let me know who you are? Woo me, Yahoo. Woo me.