Author Archives: jcravens

About jcravens

Jayne Cravens is an internationally-recognized trainer, researcher and consultant. Her work is focused on communications, volunteer involvement, community engagement, and management for nonprofits, NGOs, and government initiatives. She is a pioneer regarding the research, promotion and practice of virtual volunteering, including virtual teams, microvolunteering and crowdsourcing, and she is a veteran manager of various local and international initiatives. Jayne became active online in 1993, and she created one of the first web sites focused on helping to build the capacity of nonprofits to use the Internet. She has been interviewed for and quoted in articles in The New York Times, The Wall Street Journal and the Associated Press, as well as for reports by CNN, Deutsche Well, the BBC, and various local radio stations, TV stations and blogs. Resources from her web site, coyotecommunications.com, are frequently cited in reports and articles by a variety of organizations, online and in-print. Women's empowerment and women's full access to employment and education options remains a cross-cutting theme in all of her work. Jayne received her BA in Journalism from Western Kentucky University and her Master's degree in Development Management from Open University in the U.K. A native of Kentucky, she has worked for the United Nations, lived in Germany and Afghanistan, and visited more than 30 countries, many of them by motorcycle. She is currently based near Portland, Oregon in the USA.

A PR disaster that has me outraged

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Which is worse: founding a company and giving it a name without doing any check on the name or phrase, and then finding out later that the name is associated with a horrible time in history and is deeply hurtful to many people, OR, knowing the name is associated with a horrible time in history and is deeply hurtful to many people and using it anyway?

I really can’t decide.

I know I’m late to the outcry over the reprehensible public relations firm founders in Austin, Texas who decided to call their company Strange Fruit PR – they recently changed the name to something else, after the outcry over the last 48 hours. But I only just found out about it today, and I have to comment. I have to.

When I thought this was a case of people naming a company without doing any background check, I was nonetheless outraged. Trembling with outrage, in fact. One of the things any public relations person knows is that, before you name any project, initiative, program, company, WHATEVER, you research what the name, phrase and any acronyms might already mean. You type it into Google and Bing and Wikipedia. Then you type in the name again along with words like racist and sexist and criminal and scam, just to see what comes up. You get a group of employees or volunteers or clients together and ask them their reaction to the name. If these two people hadn’t done all of the aforementioned, how in the WORLD were they in the public relations business?!

But it turns out the founders of Strange Fruit PR knew exactly what the name meant – and still used it for TWO years. They dismissed the people that brought up the inappropriateness of the name to them. It was only after a recent and widespread outcry online that they decided to change their name.

Here’s what the founders of this PR firm learned when they looked up the name online, and they still chose the name for their company: Strange Fruit means lynched Black Americans hanging from trees. It’s the title of a song made famous after it was recorded by Billie Holiday.

They knew that, and still chose to name their company “Strange Fruit PR.”

And then there is this non-apology from the founders of this PR company – note that they are not apologizing for their mistake but, rather, that you might have been offended.

We sincerely apologize to those offended by the former name of our firm. As of today, we have renamed our firm to Perennial Public Relations. We have always prided ourselves as open-minded individuals and we remain committed to serving our clientele and community. In no way did we ever intend for the name of our firm to offend nor infer any implication of racism. We are grateful for and appreciate the ongoing support of our clients and community.

Cringe-worthy, I know. I shuddered the first time I read it.

I’m a PR consultant. Here’s the apology that this firm should have written:

We sincerely apologize for the profoundly inappropriate name we have been using for our firm. There is no excuse for our choosing that name, let alone using it for as long as we did. It should not have taken this national outcry for us to change our name – we should never have named it that in the first place. While we can assure everyone that we did not choose the name to imply any support of racism or for one of the darkest periods of our nation’s history, to offer any explanation as to why we chose that name would contribute to the perception so many people now have of us: that we are thoughtless and uncaring. And that perception is, at this point, justified.

We have a great deal of work to do: to continue to provide quality services to our clients, to repair our reputation, and most importantly, to educate ourselves about racial and historical sensitivities and to demonstrate that we have learned, and that we do care, deeply, about all people. We welcome your contributions to help us on this journey.

We are so grateful for and appreciate the ongoing support of our clientele and community. Thank you.

And then this agency should call every organization in Austin, Texas that addresses racial inequalities or black American culture, apologize, and ask each if they would be willing to meet and help this agency start its journey to reconciliation, realization and forgiveness. And it should regularly blog about that journey.

Followup: an example of how to apologize.

Also see:

guide to social media emergency management analytics

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Need a guide to social media emergency management analytics? Humanity Road just published one.

“Emergency Management is a mature field of study but Social Media Analytics is still in its infancy and navigating this field requires an understanding of the opportunities it presents. We are publishing this guide as a helpful tool for emergency managers and decision makers to help them identify and discuss relevant questions in planning their SMEM response. One example of key lessons to include in your own SMEM plan is establishing a baseline for communications activity in your area of operation.”

“We outline two types of application of social media analytics: one as postdisaster assessment and research which aggregates and analyzes data for statistical trending and strategic planning purposes, and the other conducted at the onset, during disaster response, and during recovery phases for rapid assessment and response focused on tactical execution. In general, this guidebook is meant for the latter, although the principles apply to both.”

I’ve been reviewing this for the last few minutes, and it seems absolutely RIGHT ON. Great stuff here – real-world advice, not just theory.

coyote1Have you read this report? Have a comment about this report or about using social media in community emergencies? Comment below!

How many virtual volunteering projects are there?

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I get these questions frequently:

How many virtual volunteering / digital volunteering or microvolunteering projects are there?

How many people are engaged in virtual volunteering?

The answer: NO ONE KNOWS.

vvbooklittleI can say that there are at least thousands of virtual volunteering projects in the world, and MANY thousands of people engaged in virtual volunteering, but I cannot tell you exactly how many.

No one can.

Why can’t those questions be answered? Because no one is tracking the number of projects nor the number of volunteers engaged in such. Why is no one tracking such? Because IT’S IMPOSSIBLE. Why is it impossible? Because:

  • Most volunteering tasks – virtual or not – aren’t officially registered anywhere, maybe not even in the organization where they are happening. Individual organizations struggle to count how many volunteers actively engaged with them in any one year! You can’t even rely on web sites where organizations recruit volunteers, since not every organization use such sites – nonprofits and NGOs often use their own web sites and social media channels to recruit volunteers for online tasks, in addition to offline means – announcing the availability of online tasks at an onsite meeting, for instance. I can’t count how many times an organization tells me they aren’t involving online volunteers, and after I explain to them what virtual volunteering is, they realize, in fact, they ARE involving digital volunteers.
  • Many, and maybe most, organizations involving volunteers virtually don’t think of themselves as involving online volunteers, and most people that become volunteers online don’t think of themselves as online volunteers or digital volunteers. People volunteer, period. Organizations involve volunteers, period. Many, and maybe most, organizations don’t distinguish when a person is an onsite volunteer versus an online volunteer.
  • No one can say how many group volunteering events have happened in any given area. Or family volunteering. Or teen volunteering. Or pro bono service. Again – none of these are officially, regularly registered anywhere, and are often not even tracked and recorded within the agency or department that organized such!
  • The terms volunteer and volunteering are contested terms, in any language (not just English); there is not universal agreement on their definitions and they are not uniformly used the same way – if they are used at all by organizations (they often are not). There’s also not agreement on terms like virtual volunteering, micro volunteering, digital volunteering or cyber volunteering. When we aren’t all using the same words regarding online volunteers, how can we even begin to try to count such?

It was a huge challenge for me to do a research paper in 2013 regarding Internet-mediated Volunteering in the EU (virtual volunteering). I made it clear to the EU agency that hired me that I would NOT be finding every organization in Europe engaged in virtual volunteering – I wouldn’t even come close – because it would be impossible, for all the reasons I have already mentioned, plus because of the multitude of languages in Europe. In several weeks reviewing just online materials, with my limited language abilities and Google Translate, I found 60 organizations involving online volunteers – but imagine how many I would have found if I could have visited ever NGO umbrella organization in every country and explained what is meant by virtual volunteering – like so many people that attend my workshops, they would realize that they have been working with online volunteers for YEARS and didn’t know it.

It’s the same with hackathons. Knowbility, in Austin, Texas, has been doing hackathons since the 1990s, but they never called them that – the term didn’t become widely known and used until fairly recently. How many other nonprofits have been doing hackathons for years and haven’t known it?

So here’s what we can say:

  • Virtual volunteering is happening on every country on Earth that has Internet access – both organizations engaging with volunteers online and people volunteering their time online.
  • In fully-developed countries (the USA, Canada, Western Europe, etc.), transitional countries (such as those that were a part of the Soviet Union), and developing countries with a sizable population with Internet access (South Africa, India, Pakistan, Nigeria, etc.), there are more online volunteers / digital volunteers, and more projects that are involving volunteers, than can be counted. There are not dozens, not hundreds-there are thousands of digital volunteering projects, collectively, in all these countries.
  • Virtual volunteering is a practice that’s more than 30 years old.
  • The USA probably has the largest number of virtual volunteering-related projects and the largest number of online volunteers – but other virtual volunteering hot spots include Canada, Mexico, Spain, Poland, Ukraine, Brazil and India. In Africa, Nigeria, Ghana, Kenya, Uganda and South Africa are worthy of attention as well.

Also see:

How many organizations involve online volunteers?

Research on USA volunteerism excludes virtual volunteering

When words get in the way (like “Virtual Volunteering”)

Volunteerism research should include virtual volunteering!

Finding out how many orgs are involving online volunteers

Spontaneous online volunteering/crowdsourcing in response to Eric Gardner grand jury decision

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Have you seen the remarkable, spontaneous online volunteering / crowdsourcing that’s happening in response to grand jury decision about the death of Eric Gardner in New York City? There are thousands of tweets with the tag , with various people identifying as white in the USA posting about times they have committed crimes and come in contact with police as a result, and even been confrontational with the police at those times, and how they were not arrested as a result. It’s meant to refute the justifications for police use-of-force regarding the killing of Eric Gardner.

Powerful stuff.

More about spontaneous online volunteers.

 

Fight against unpaid internships will hurt volunteering

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Bank of Canada governor Stephen Poloz is being taken to task after he recommended that jobless university graduates beef up their resumes by working for free. The central banker made the remarks a day after he told a Toronto business audience that 200,000 young Canadians are out of work, underemployed or back in school trying to improve their job prospects.

Claire Seaborn, president of the Canadian Intern Association, described Poloz’s comments as “extremely problematic.” She said the comments mischaracterize existing employment laws, devalue the abilities of young people and show no sympathy for the socioeconomic issues related to unpaid internships.

Nonprofits and NGOs: you need to be paying attention to this controversy. You need to be thinking about why any task at your organization that is being done by a volunteer – and that includes unpaid interns – beyond “We don’t have money to pay someone to do that.” You need a mission statement for your volunteer engagement and you need to be talking about the value of volunteers far beyond dollar/Euro or other monetary value for their hours!

While I cringe at young people being exploited, told to accept full-time, unpaid work with for-profit companies in order to help their employment prospects, I also cringe at people deriding the idea that volunteering at nonprofits and other mission-based organizations is a great way to gain experience and explore careers. Volunteering IS a great way to gain much-needed experience, insight for a career and references. Not every volunteer is engaging in unpaid service just out of the goodness of his or her heart; many are using volunteering to get experience and references for their résumé, and there is NOTHING wrong with that. So many of the volunteers I’ve worked with have gone on to successful careers in work related to their volunteering – and I’ve done it myself.

For nonprofits and other mission-based organizations out there: in addition to being able to say why a task has been reserved for an unpaid intern beyond “We don’t have the money to pay someone,” are you also thinking about how your unpaid internships might be limited to only certain economic classes, and excluding some people because they can’t afford to give you that many unpaid service hours? Are you thinking about how to ensure a variety of people can undertake unpaid internships with your organization, not just those that can afford to?

My other blogs on this GROWING internship controversy in North American and Europe:

Note that the links within these blogs may not work, as I moved all of my blogs from Posterous to WordPress a year or so ago, and it broke all of the internal links. Also, some web pages on other organization’s sites have moved since I linked to such, and I either don’t know or haven’t been able to find a new location for the material.

coyote1Have a comment? Comment below!

MLK words for what’s happening in Ferguson, Missouri, USA

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“I’m absolutely convinced that a riot merely intensifies the fears of the white community while relieving the guilt. And I feel that we must always work with an effective, powerful weapon and method that brings about tangible results. But it is not enough for me to stand before you tonight and condemn riots. It would be morally irresponsible for me to do that without, at the same time, condemning the contingent, intolerable conditions that exist in our society. These conditions are the things that cause individuals to feel that they have no other alternative than to engage in violent rebellions to get attention. And I must say tonight that a riot is the language of the unheard.”

Speech by Rev. Martin Luther King, Jr., Grosse Pointe High School, March 14, 1968

Haters gonna hate

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angryjayneI’ve been online since the early 1990s, and I have a bit of Internet fame because I’ve been researching and promoting virtual volunteering / e-volunteering / digital volunteering since the 90s as well. So, of course, I get hate mail.

You’re going to get negative comments online if you dare to post an opinion of any kind online. And my hate mail comes mostly because of blog posts I’ve made regarding companies that are selling community service hours for online activities that are NOT online volunteering. The companies are called Community Service Help, Inc., Community Service 101, Community Service Help, Logan Social Services, Court Ordered Community Service and the Terra Research Foundation. I’m sure there are more.

The latest hate mail is from “Kyle”, who listed his email as Jajalacrosse@yahoo.com. It’s representative of the kind I get regularly. On 2014/11/19 at 19:48, “Kyle” submitted this comment to this blog about these community service scammers:

You’re an idiot lady. Sorry you can’t relate to being given an unrealistic number of community service for a petty “crime” but someday you’ll understand. Keep your nose out of programs that you don’t find “suiting” for you.

Most of the negative comments I get are like this – they imply, or outright say, that I’m opposed to online volunteering. I’m not, of course – I’ve been promoting virtual volunteering since the 1990s. My latest gig to promote it was a trip to Warsaw, Poland this month. I wrote a book about virtual volunteering! I’m guessing that Community Service, Inc. tells people to write me, as a representative called me at home, outraged, when I published my first blog about his company, and the comments are always on the same blog – the company must also encourage writers to not read my blogs because, if they did, these folks would understand that I have been promoting online volunteering since the 1990s, and that most online volunteering is FREE and there is NO NEED to pay a company like Community Service, Inc. for it.

I’m sure these companies also really don’t want their prospective customers to read these comments by a person who paid for online community service from one of these companies and had it rejected by the court. Or to see all of the TV stations that have investigated these schemes (links to these stories in the blogs at the end of this blog).

Here’s free information on Finding Online Volunteering / Virtual Volunteering & Home-Based Volunteering with legitimate organizations.

Back in 2011, and again at least once since then, I wrote the Florida State Attorney General’s cyberfraud division, the Consumer Services Department of Miami-Dade County, numerous parole and probation associations, the Corporation for National Service and AL!VE to PLEASE investigate or, at least, take a stand regarding these scam companies – to date, they still have done nothing.

Also see:

Community Service Help Cons Another Person – a first-person account by someone who paid for online community service and had it rejected by the court.

Update on a virtual volunteering scam.

What online community service is – and is not – the very first blog I wrote exposing this company, back in January 2011, that resulted in the founder of the company calling me at home to beg me to take the blog down

Courts being fooled by online community service scams

Online community service company tries to seem legit.

Online volunteer scam goes global

Could your organization be deceived by GOTCHA media?

Social media: cutting both ways since the 1990s

Communication for Development (C4D): Addressing Ebola

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The United Nations Children’s Fund (UNICEF) Communication for Development (C4D) web site section shares information and materials any initiative can use to help educate individuals and communities about how to prevent the spread of the Ebola virus and how to care for those already affected.

Materials include:

  • Fact Sheets – For example, key messages, brochures with facts, and slide presentations.
  • Visual materials like a poster of signs and symptoms and a flip chart for health communicators.
  • Audio materials like songs and public service announcement (PSA) spots.
  • Training materials.
  • Guidelines for community volunteers.
  • Planning Documents – For example, a West and Central Africa (WCARO) strategy framework model.
  • Other Tools – the Behaviour Change Communication In Emergencies:  A Toolkit; Essentials for Excellence – Research, Monitoring and Evaluating Strategic Communication; and the UNICEF Cholera Toolkit.

The Communications Initiative also is compiling information from a range of organizations regarding how to address communications challenges regarding Ebola. It’s updated frequently, and it’s a must-read for any development communications or public health communications specialist.

Also see my own resource, Folklore, Rumors (or Rumours) & Urban Myths Interfering with Development & Aid/Relief Efforts, & Government Initiatives (& how these are overcome).

Jayne Works an Election in the USA

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Can you find me in this video at the Washington County elections office of people yesterday checking ballots to ensure they are ready for the counting machines? If you know me, you can. If you don’t know me: I’m in the front, wearing flannel. I got along beautifully with my Republican and Independent table mates – the Republican kept giggling at my jokes, especially as the night wore on. Can’t we all get along?

Here’s a video about how the whole process of ballot counting works in Washington County, Oregon (start about 1:15 for the specific details). Pretty much all of the same people in this video were there working this year’s election – the same people come back year after year. The people at the tables are not volunteers – we ARE paid for our work. In Oregon, registered voters receive their ballots by mail, and they can return them by mail so long as they will be received at a county elections office by election day, or, until 8 a.m. election night, voters can put ballots in an official ballot drop box (if they are in line to drop their ballot at 8, they are allowed to drop the ballot in the box later). If someone loses their ballot before filling it out, or never receives it, they can vote at the county elections office on election day before 8 p.m. People vote right up to the deadline – the rush at the deadline is frightening! 

I have been trying to work an Oregon election since moving back to the USA in 2009. My wish finally came true this year: I got the call while I was working for the United Nations in Ukraine, actually, and I had to stay up late one night in Kyiv to call the office back and say, yes, I was ready! I wanted to work the election both because I wanted to see how the experience compared to doing the same in Austin, Texas back in 1996, and because I need the experience in order to eventually work overseas as an OSCE election observer.

And here is the machine that sorted the ballots after their signature check, so that we could review them and prepare them for counting. I saw this video being taken, actually – in the wee hours of Wednesday morning, Nov. 5. We were always happy when we heard this machine – it meant we would have ballots to count. It’s really boring when there are no ballots to count.

But by 6 a.m., when most everyone had been up for 24 hours, and working for 17 hours, all of the processes were stopped, and we were told we could go home and come back at 2 p.m. Wednesday to finish – we had more than three hours of work still to do, and the quality of our work was suffering. Unfortunately, after working Thursday, Friday, Monday, and then 17 hours straight Tuesday and Wednesday, I had to end my work when I left this morning – I’ll be going to Poland soon, and have MUCH to do to prepare.

Yes, I did tweet a few times during breaks, sometimes from my personal account, sometimes from my professional account. Never anything in appropriate. Kudos to Washington County for sometimes responding to those tweets!

Red Cross (IFRC) using text messaging to educate re: Ebola

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In an effort to contain Ebola, the International Federation of Red Cross and Red Crescent Societies (IFRC) has teamed up with local cellphone provider Airtel and the Sierra Leonean government to send health reminders via text message. 

Text messaging can be the best way to get crucial information to people in a country where only 9 percent have cellular Internet access. However, the use of text messaging to respond to a humanitarian crisis or as part of a development initiative is nothing new – this just the latest example of using cell phones (not just smart phones) in humanitarian response (it’s a tool that’s been used since the 90s, believe it or not!).