Author Archives: jcravens

About jcravens

Jayne Cravens is an internationally-recognized trainer, researcher and consultant. Her work is focused on communications, volunteer involvement, community engagement, and management for nonprofits, NGOs, and government initiatives. She is a pioneer regarding the research, promotion and practice of virtual volunteering, including virtual teams, microvolunteering and crowdsourcing, and she is a veteran manager of various local and international initiatives. Jayne became active online in 1993, and she created one of the first web sites focused on helping to build the capacity of nonprofits to use the Internet. She has been interviewed for and quoted in articles in The New York Times, The Wall Street Journal and the Associated Press, as well as for reports by CNN, Deutsche Well, the BBC, and various local radio stations, TV stations and blogs. Resources from her web site, coyotecommunications.com, are frequently cited in reports and articles by a variety of organizations, online and in-print. Women's empowerment and women's full access to employment and education options remains a cross-cutting theme in all of her work. Jayne received her BA in Journalism from Western Kentucky University and her Master's degree in Development Management from Open University in the U.K. A native of Kentucky, she has worked for the United Nations, lived in Germany and Afghanistan, and visited more than 30 countries, many of them by motorcycle. She is currently based near Portland, Oregon in the USA.

Oregon global initiatives

When you think of USA-based initiatives focused on development and humanitarian work in other countries, you think of New York or Washington, D.C. You will find a fair number in San Francisco and Los Angeles as well.

But there are organizations and initiatives all over the USA, in every state, with a primary mission of undertaking development and humanitarian work in at least one country overseas. Even in Oregon.

I come from a state – Kentucky – that most people I mean outside the USA could not locate on a map, and many have no idea its a real place. And I now live in a state that, likewise, most people I meet outside the USA could not locate on a map – in fact, many have never heard of Oregon. Yet, in both states, there are for-profit, nonprofit and university-based initiatives that are focused on other countries.

I decided to make a list of nonprofit and university-based organizations and initiatives in Oregon that were undertaking aid, humanitarian and/or development work overseas. I also added organizations focused on educating people regarding other countries/global affairs. The first draft was 10 organizations. It’s now a list of 21 organizations.

I started this page because, as a consultant myself for organizations working in development and humanitarian activities overseas, I would like to know who my colleagues in my own “neighborhood” are, and because I would like for people in the USA to be much better educated about other countries – so I’d like to know who is doing that. Also, Washington State has a formal umbrella organization, Global Washington, for groups in that state that work overseas, though it’s not focused only on humanitarian issues. Oregon doesn’t have such, that I can find.

If you would like to add an organization to my last, please contact me. But note: your initiative has to be officially registered in some way, or already part of an officially-registered organization, and there needs to be names of real people on your web site (one web site I found for a 501 (c)(3) organization claiming to work overseas had NO names of people on it – no names of staff, no names of board members – so they aren’t on my list).

 

What a meaningful “thank you” for volunteers looks like

I love meaningful thank yous for remote volunteers, people who assist an organization but may never get to see the impact of their work firsthand, in-person. Within this blog is a great example of such a meaningful thank you for remote volunteers:

Pies for Peace is ending its long-running bake sale fundraiser for Mercy Corps, an international humanitarian nonprofit based in Portland, Oregon. After 12 years, Pies for Peace volunteers have decided to retire from their fundraising baking. They have been a wonderful fixture at the Forest Grove Farmers Market by Adelante Mujeres, just a few blocks from where I live.

Pies for Peace was never a formal entity: no 501c3 or even a website. The volunteers would just bring the cash from their pie sales directly to Mercy Corps’ Portland office. During its 12-year run, Pies for Peace raised between $40,000 and $60,000 for Mercy Corps (depends on if you count matching-grants). The volunteers also made smaller donations to other groups, but by far, most of the pie-money went to Mercy Corps activities in Iraq, Pakistan and Afghanistan.

One of Mercy Corps projects was providing food baskets for displaced populations in Iraq. One of the Pies for Peace volunteers said in this article in the Oregonian:

There was even a little video that [Mercy Corps] showed us of a group of young Iraqis. Because I’m the one who signs the checks, they said ‘thank you, Carol’ from across the seas, and I will never, ever forget that.

Imagine that thank you for the volunteers! Not just a generic thank you, but one that is specific to the group in little Forest Grove, Oregon, baking pies to benefit women in Iraq, one that makes a group of women in one city feel connected to a group of women on the other side of the globe.

If you are an organization engaging with remote volunteers, whether they are baking pies or engaged in virtual volunteering, consider how you could use video to make a simple, personal thank you for a particular volunteer or group of volunteers. It’s an incredible motivator!

 

 

Both Mercy Corps and Pies for Peace would love for a new volunteer, or group of volunteers, to continue making pies, if any of my neighbors are interested…

the scale of how we communicate online

From How to Fix Online Intimacy by Kyle Chayka for Pacific Standard Magazine:

Online exchanges that were once seen as too shallow to be authentic (we can’t have real relationships without face-to-face interaction, the critique goes) are now overwhelming in their volume and the degree to which they expose us to others… It’s not so much how we communicate online that has changed, but its scale.

Of course, I’ve never thought online interactions were shallow, and I’ve never thought you couldn’t have real relationships without face-to-face interaction. Maybe it’s because I’ve had long-distance friendships where old-fashioned postal letters and phone calls were how we communicated. Or maybe it’s because I just love the written word, and never think it’s somehow less intimate than having a live conversation (in fact, it can often be so much MORE intimate!). Still, I really liked this article because, for the most part, it reinforces my own feelings about online communications, which I’ve expressed on my blog, on my web site, and in workshops many times:

  1. online communications can be just as intense or personal as offline, face-to-face communications, and that’s both a blessing and curse,
  2. you need to think about your online activities in different personas, just as you do offline, and
  3. you DO have a lot of control your online interactions, how people perceive you online, and how you react to online perceptions.

Say you are a manager of volunteers. You don’t get to spend much time with individual volunteers, because you manage so many. But through social media, they learn you have a new dog, or that you ride a motorcycle on weekends, or that you weave – and perhaps that helps them relate to you more as a three-dimensional person, not just the person that schedules them to work and asks them to fill out program evaluations. That’s great! But then the downside: maybe a volunteer wants to go on a motorcycle ride together, or wants to meet up at the dog park – and you really don’t want to socialize with volunteers outside of work. Of course that’s a problem you can have even without social media, but the Internet makes such personal information MUCH easier to find and for communications outside of work to happen. That can be annoying at least and, at worst, creepy.

It’s not just comedians, movie stars and preachers that often have two different personas, one public for the audiences and the press, another for only very close family and friends. As I noted in my blog Why You SHOULD Separate Your Personal Life & Professional Life Online, you are already different people offline – what you say and how you act around your good friends in the evenings, away from families, is probably not exactly the same as what you say and how you act around your grandmother, or your employer. I remember dancing at a music festival… on stage… and being mortified when I realized a co-worker was in the audience. It’s why, on many social media platforms, I have two different accounts: one for the professional “me,” the one you are experiencing now, and one for the me I reserve for only my very closet friends or others that are really into Benedict Cumberbatch.

Chayka’s piece makes a great companion to these recent remarks by NewYorker.com editor Nicholas Thompson on “CBS This Morning” regarding Facebook “privacy” and my blog Freaking out over Facebook privacy? Both of those blogs offer steps to keep your online activities fun, to maintain and grow both personal and private relationships, but also to keep better control of what you share online.

How will you leverage World Youth Skills Day?

I love leveraging (exploiting!) days designated by the United Nations for my own program use. Why?

  • Many of the days have a lead agency that builds a marketing campaign around the day’s theme. Any press or others paying attention to that campaign might, as a result, stumble upon whatever it is I’m trying to promote if I’ve aligned my messaging with the day.
  • The lead agency marketing the day often creates a Twitter tag to go with the day, such as #humanitarianheroes for World Humanitarian Day on 19 August. I can use the tag on my own tweets about the activity I want to align with the day and any press or others paying attention to that hashtag might, as a result, stumble upon whatever it is I’m trying to promote.

So, for instance, those that promote volunteer engagement / volunteerism might want to pay attention to this: the Third Committee of the United Nations General Assembly, that addresses issues relating to a range of social, humanitarian affairs and human rights issues that affect people all over the world, proposed 15 July as World Youth Skills Day. “Recognizing that fostering the acquisition of skills by youth would enhance their ability to make informed life and work choices and empower them to gain access to changing labour markets, the General Assembly would, by the terms of the draft text, invite all Member States and international, regional and United Nations system organizations to commemorate World Youth Skills Day in an appropriate manner.” Here is the full text of document A/C.3/69/L.13/Rev.1. The UN General Assembly has now approved the designation, though the UN web site doesn’t reflect this at the time of this blog’s publication.

Millions of youth worldwide are unemployed, uneducated and un-engaged: 74.5 million in 2013, the majority of whom live in the developing countries. Teens and people in their 20s aren’t just bored – they are frustrated at how they are locked out of local decision-making as well as economic and life opportunities. These disengaged, disenfranchised youth are a growing concern of governments and various international organizations. For instance, you might recall that, in 2013, I was part of the ICT4EMPL Future Work project undertaken by the Information Society Unit of the Institute for Prospective Technological Studies at the European Commission’s Joint Research Centre, a European Union (EU) body, to produce this paper: Internet-mediated Volunteering in the EU: Its history, prevalence, and approaches and how it relates to employability and social inclusion. As part of this project, I created a wiki of all of the various resources I used for my research, including a list of “>resources related to volunteering as a contributor to employability.

How could your nonprofit, non-governmental organization (NGO) or government program that involves volunteers or promotes volunteerism leverage this day?

  • Start asking teens and 20 somethings that have volunteered at your organization, or various organizations, if volunteering has taught them skills or given them experience they were able to use to get a job or to advance in their careers. Ask them if they have ever been asked about their volunteering experience in a job interview. Put together an article to publish on your web site about the comments from these young people. And hold on to this data: maybe you could use it in a grant application to get more resources to help you involve even MORE youth volunteers. Compiling this information would be a wonderful task for a volunteer or group of volunteers – maybe even youth volunteers?!?
  • Be on the lookout for a Twitter tag that might develop in conjunction with this day. I’ll certainly share such as soon as I know about it here on my blog. You can use this hashtag for tweets leading up to World Youth Skills Day that relate to youth volunteering at your organization that are learning skills they need for the work place and adult life.
  • Publish a blog for World Youth Skills Day talking about how and why your organization recruits and involves teen and 20 something volunteers specifically, and how this involvement not only benefits your programs, but communities as well – today and in the future.
  • Think about an event you might be able to host at your organization related to World Youth Skills Day.

Pay attention to the UNESCO-UNEVOC International Centre for Technical and Vocational Education and Training and to the United Nations Volunteers programme, part of UNDP, on Twitter and Facebook – those are the two most likely candidates to be the lead agencies for World Youth Skills Day. Even if it turns out to be another UN agency, I suspect UNEVOC and UNV will somehow be involved in activities related to the day. And I’ll share here on my blog what I learn.

Most popular blog entries of 2014

It’s the end of 2014 – time to review my most popular blogs of the year. Some of my most viewed blogs this year weren’t from 2014…

Three of my most popular blogs, in the top five, are regarding virtual volunteering scams:

Courts being fooled by online community service scams
Online community service company tries to seem legit
What online community service is – and is not

That’s satisfying, as I really do want to get the word out about these unethical companies that are selling fake online volunteering.

Here are the other blogs people viewed most in 2014:

Making certain volunteers feel unwelcomed because of your language

The volunteer as bully = the toxic volunteer

Your flow chart for volunteers

What to do with old/vintage software

Why You SHOULD Separate Your Personal Life & Professional Life Online

It’s real: the unpaid internships & volunteers controversy

Internet-mediated Volunteering in the EU (virtual volunteering)

Jayne in Kiev, Ukraine for all August & Sept.

I’m a Frustrated Volunteer

Virtual Volunteering discussion group on LinkedIn

International Association of Fire Fighters is anti-volunteer

UN innovation events show how far they’ve come re: ICT4D

Advice for hackathons / one-day tech events looking for projects to hack

Too many volunteer matching web sites?

CSOs: submit proposals by 17 Aug. for USAID & SIDA

Now available: The LAST Virtual Volunteering Guidebook!

Research on USA volunteerism excludes virtual volunteering

Me at Work: Photos!

A warning re: Facebook privacy from Nicholas Thompson

NewYorker.com editor Nicholas Thompson was on “CBS This Morning” today, and his comments about Facebook and privacy are worth reading (or listening to):

One of the things that Facebook does is that they’re constantly pushing the line of privacy. They always have, and they always will. They want to take stuff that you want to have private and they want to make it public. What happened with me is my year in review is, of course, pictures of my children, and all sorts of other things. But all of these are things that I’ve marked PRIVATE. I went to share my year in review, and, of course, Facebook defaulted to make it public, so instead of going to just my friends, it goes to 100,000 people. I had to quickly say, oh wait, no, I don’t want it to happen. that’s just the way Facebook operates. It’s always pushing that line. .. Facebook makes money by knowing as much as it possibly can about you, about your friends, about what you talk about because then it can target ads. SO if, for example, it knows, that I have kids, and there are comments about when their birthdays are, it can then have ads selling me stuff to get them for their birthdays or whatever. Facebook just wants as much information about you as it can possibly have in the most public form it can possibly get… Facebook is a business disguised as a service… Assume that Facebook will always be pushing every single possible way it can legally get away with to take everything you do and to make it as public as possible. With that assumption, set your privacy settings more restrictive than you think you might need to do… Facebook’s view, Mark Zuckerberg’s view, has always been that people don’t care about privacy and that over time we will share more and more and become more comfortable with letting more intimate details out into the world. And he is right. Over time we are more comfortable, over time we are giving up more, over time Facebook is shrinking the boundaries of privacy, and people really don’t complain.

Thompson is not saying, “Don’t use Facebook.” Obviously, he still uses Facebook. I use Facebook (I have both a profile and a page). And his comments can be said about so many online social networks – they are businesses, not services, and they make money by gathering information about you and sharing it with businesses that want to sell you stuff.

If you have never looked at your Facebook profile using a profile that is not yours and isn’t among your Facebook friends, you really should – once a year, in fact. Ask a co-worker that you are not friends with on Facebook if he or she would be willing to log into Facebook and then to look at your Facebook profile and timeline while you look over his or her shoulder, to see what really is public and what isn’t. Look for your contact information (phone number, email), your birthday, photos of yourself and, if you have such, your children. Everything you see is visible to ANYONE with a Facebook account, including those people who are not Facebook friends. Are you comfortable with what you can see? If not, change your Facebook privacy settings.

Why should you care about your privacy? Because:

  • Your employer nor your co-workers should not see what you did on vacation, or what you do outside of work hours; it’s none of their business, and they could use it to fire you. In this economy, most people can’t afford to lose their jobs over something you do outside of work that has nothing to do with your on-the-job performance.
  • It makes it easier to steal your identify. Knowing your birthday and mother’s maiden name can help a thief gather all the information he or she needs to use your identify to buy things.
  • Your life needs boundaries. Your life will feel full of creepy people if you share everything online. I’ve had a few people at my workshops say some things about my personal life that they found out because of what I’d posted online. Back when I shared it on Facebook, I didn’t think it was a big deal, but having it brought up at a workshop… it felt creepy.

YOU DO HAVE CONTROL. Be deliberate in what you post, and keep in mind that ANYTHING you post online, even if you set it to private, could become public, accidentally, maliciously and deliberately, or through a legal loophole.

Note: I transcribed Mr. Thompson’s comments myself. I apologize if I’ve made any mistakes.

Also see:

Terrific resources you’re missing from Twitter

I share a LOT of information on Twitter: info on effective nonprofit communications, management or engagement of volunteers, job leads with leading nonprofit and humanitarian organizations, funding leads, updates on UN initiatives in Afghanistan, Ukraine, or anywhere else I care about (and I care about a LOT of places), and more. Often, it’s information I don’t share anywhere else.

I hear a lot of people say they don’t use Twitter because they “don’t want all the text messages.” They don’t realize that you do NOT have to receive tweets via text messaging – that hasn’t been true for many years. I read Twitter via my lap top or my smart phone, primarily – most people do. Also, you don’t have to follow everyone you find interesting – you can add people to different lists and view content when YOU want to (here are my Twitter lists, to give you an idea of how it can work).

Here are my tweets and retweets of the last three days:

Using SMS to improve communication between UNHCR, partner NGOs, & urban refugees:

Job: Fellows Coordinator (p2). 12 months in Budapest! Apply here:

We’re looking for someone to join our team as our Fellows Coordinator. Interested? Apply today:

German translation of the W3C document “CSS Style Attributes”

Nice video by about how to speak up safely against in :

Watch the most offensive international charity video of the year – Humanosphere

Short film asks “What did you pay for when you bought illegal ivory?” Answer: terrorism on African Continent

A university center that says it cultivates “innovative thinking” & “entrepreneurship”, etc., has no social media accounts? Harumph

Job: in Forest Grove, seeks a Director of Finance and Operations

opened an office in to work with civilians in the conflict zone, the USG Jeffrey Feltman said:

Almost 10% of Sierra Leone’s 120 doctors have died of . “Why Sierra Leone Literally Had to Cancel Christmas”

Groups may receive up to 5 stays a hostel for each day members 2+ hours in surrounding community

Just did a little virtual volunteering over on the online forum. How about you?

International Conference on Social Media for Good May 14-16, 2015, Istanbul. Abstracts due Dec 29, 2014

I have said this for YEARS: “Successful Tech Requires An Old-Fashioned Skill: Organizing People”

We’re Hiring! Quality Assurance Analyst -contract position with the possibility of extension and/or conversion.

We’re also hiring a Sr. Project Manager. full time – exempt  To apply:   (plz RT!)

Fantastic option: 6-12 months in Ghana with . Expenses paid, excellent projects

Which languages influence wikipedia – & each other (visualization)

How languages influence Twitter – & each other (visualization)

. mobilizes corporate volunteers to support post-2015 Sustainable Development Goals:

Online mentors helping entrepreneurs in developing countries: and ?

Core humanitarian standard launched last week. Check it out

How I keep up re: virtual volunteering: this ework/evolunteer list (also re: telework, telecommuting, virtual teams)

What I hope future USA volunteering reports by will focus on, to be more helpful:

Yet again Volunteering & Civic Life in America report focuses on $ value of

I consider “Anonymous” a virtual volunteering example, & def. worthy of study:

Virtual volunteering in the EU: history, prevalence, approaches, how it relates to employability, social inclusion

CNCS continues its old-fashioned measurement of volunteer value

logoIt’s happened again: an official government body touting the value of volunteers as coming primarily because of the amount of money nonprofits and others save in not having to pay staff.

Here are the first and second highlights in an email I received today from a Corporation for National and Community Service distribution list I’m on, regarding the Volunteering and Civic Life in America 2014 (which actually is a report on stats from 2013, and only for the USA):

  • Nearly 63 million Americans volunteered nearly 8 billion hours last year
  • This service has an estimated value of $173 billion (based on the Independent Sector’s estimate of the average value of a volunteer hour)

These stats are the very first highlight on their web site as well.

Here we go again: the primary value of volunteers is the dollar (or Euro or whatever) value of each hour they donate – that means the value of their donated service is the money organizations didn’t have to spend on paying staff.

Yes, CNCS looks at some other benefits – about volunteers becoming financial donors, and about how increased volunteering rates may lead to lower unemployment – though, in fact, the same researchers whose study CNCS is using to say this have noted that they did not establish a causal link between volunteering and employment (page 2) . But at the top of every graphic or document about this report is always the same thing: the primary value of volunteer service in the USA was $173 billion. And that’s what we should be celebrating.

What are the consequences of CNCS, as well as other organizations, touting the volunteer-value-based-on-monetary-value as the primary value of engaging with volunteers?:

  • Governments can be justified in saying, “Let’s cut funding for such-and-such programs and, instead, get some volunteers to do it, because volunteers are free labor – they save money!”
  • Corporations can be justified in saying, “We’re cutting our funding programs because these nonprofits should just find some people to do the work and not be paid for it! That will save money. And nonprofits can, instead, create a half day for our staff to come onsite and have a feel-good volunteering experience – it won’t be any extra work for the nonprofits because, you know, volunteers are unpaid, and that makes them free!”
  • Unions can be justified in saying, “We are against volunteering. Because volunteers take paid jobs away.” That’s what the union of firefighters in the USA says – and the CNCS’s use of a monetary value as the primary value of volunteers says it’s right.
  • Economically-disadvantaged people that are being asked to volunteer are justified in saying, “How can you volunteer if you have no income, no money and are concerned about the means to provide your kids with something on their plates every night? With all due respect…I say, ‘Please be serious!’” (yes, that’s a real quote)

All of those scenarios are happening right now in response to calls for more volunteers, as I note in the links above and the links at the end of this blog. And there will more of them as a result of this continued approach by the CNCS and other organizations to always make monetary value as the primary value of volunteer engagement.

How to talk about the value of volunteers? Instead of looking only or primarily at the money value of the hours contributed, CNCS and other organizations could also look at:

  • Are there certain tasks that are best done by volunteers, rather than paid staff? Why?
  • Do increased levels of volunteer engagement lead to or relate to less violence in a community? Why?
  • Do high levels of volunteer engagement lead to or relate to healthier, more sustainable NGOs and civil society? Why?
  • Do high levels of volunteer engagement lead or relate to more voters, more awareness of what is happening in a community or more awareness of how community decisions are made?
  • Does increased volunteer engagement by women contribute to increased empowerment of under-served people and communities?
  • Does volunteer engagement by youth contribute to youth’s education levels or safety?
  • Are there certain kinds of volunteering that have particularly types of impact beyond number of hours given? What is the value of family volunteering, employee group volunteering, tech group volunteering (hackathons), teen volunteering, micro volunteering (micro tasks), virtual volunteering (online service), and other forms of volunteering that are enhanced or reduced in relation to traditional volunteering?

What an important, powerful study that would be that could help volunteers, the organizations that involve such, and the funders that finance the involvement of volunteers (because, of course, we all know that volunteers are never free, right?)!

Also see Initiatives opposed to some or all volunteering (unpaid work), & online & print articles about or addressing controversies regarding volunteers replacing paid staff, a list of organizations and initiatives opposed to some kinds of volunteering (unpaid work), or ALL kinds of volunteering, including unpaid internships at nonprofit organizations / charities. It is also a list of online and print articles about or addressing controversies regarding volunteers replacing paid staff. Most of the links are to initiatives or actions in Europe or the USA.

My other rants on this subject:

Judging volunteers by their # of hours? No thanks.

Research on USA volunteerism excludes virtual volunteering

Do NOT say “Need to Cut Costs? Involve Volunteers!”

UN Volunteers, IFRC, ILO & others make HUGE misstep

Value of Volunteers – Still Beating the Drum

pro vs. volunteer firefighters

Volunteers: still not free

Fight against unpaid internships will hurt volunteering

Advice for unpaid interns to sue for back pay

Should the NFL involve volunteers for the Super Bowl?

I agree with this anti-crowdsource campaign

Research Fellow re: in Civil Society Organisations and research, Centre for Computing and Social Responsibility

Closing date: 14-Jan-2015

De Montfort University”s Centre for Computing and Social Responsibility is offering the position of a Research Fellow to work across a number of European and national research projects, including:
GREAT (www.great-project.eu)
RESPONSIBILITY (http://responsibility-rri.eu/?lang=en)
Responsible-Industry (www.responsible-industry.eu)
CONISDER (www.consider-project.eu)
Network Analysis and Simulation of Civil Society Organisations in Research
Human Brain Project (http://www.humanbrainproject.eu/)
DREAM (http://dream2020.eu/)
SATORI (http://satoriproject.eu/)

The CCSR contributions to these projects share the focus on responsible research and innovation (RRI). As research fellow you will be expected to work on specific aspects of these projects and also create synergies between them. You will conduct high quality research, shape the work and take initiatives, and publish the results of the work in high quality outlets and publications. Working closely with leading scholars from a range of disciplines, you will also contribute to the initiation of new research initiatives of the Centre.

Job Details

Here’s

How to apologize to the world

A followup to my earlier post this week, about the PR disaster generated by a PR company, the one formerly known as Strange Fruit PR (ugh!).

In that blog, I quoted their non-apology for the fiasco, and then wrote what their apology should have looked like.

By contrast to that non-apology is the REAL apology from GreenPeace.

GreenPeace did something really horrible: to get the attention of delegates and the press attending the United Nations Climate Change Conference in Peru, Greenpeace activists went to site of the historic Nazca lines in Peru and laid out massive yellow letters reading “Time for Change: The Future is Renewable.” The area around the lines is strictly prohibited, and anyone who gets a permit to walk in the area must wear special footwear, because foot prints could ruin the area. Greenpeace trampled ancient, undisturbed grounds – they harmed something environmentally. Deputy Culture Minister Luis Jaime Castillo of Peru said, “They are black rocks on a white background. You walk there and the footprint is going to last hundreds or thousands of years. And the line that they have destroyed is the most visible and most recognized of all.”

Bad. VERY BAD. This is the apology Greenpeace offered:

We take personal responsibility for actions, willing to face consequences.

Without reservation Greenpeace apologises to the people of Peru for the offence caused by our recent activity laying a message of hope at the site of the historic Nazca Lines. We are deeply sorry for this.

We fully understand that this looks bad. Rather than relay an urgent message of hope and possibility to the leaders gathering at the Lima UN climate talks, we came across as careless and crass.

We have now met with the Peruvian Culture Ministry responsible for the site to offer an apology. We welcome any independent review of the consequences of our activity. We will cooperate fully with any investigation.

We take personal responsibility for actions, and are committed to nonviolence. Greenpeace is accountable for its activities and willing to face fair and reasonable consequences.

I will travel to Lima, this week, to personally apologise for the offence caused by the activity and represent the organisation in any on going discussions with the Peruvian authorities.

Greenpeace will immediately stop any further use of the offending images.

THAT is an apology. It takes full responsibility, it never makes excuses. Well done. Staff at a certain PR company in Austin, and many politicians: take notice.

Also see:

Handling a social media faux pax/ (kudos the American Red Cross)