Author Archives: jcravens

About jcravens

Jayne Cravens is an internationally-recognized trainer, researcher and consultant. Her work is focused on communications, volunteer involvement, community engagement, and management for nonprofits, NGOs, and government initiatives. She is a pioneer regarding the research, promotion and practice of virtual volunteering, including virtual teams, microvolunteering and crowdsourcing, and she is a veteran manager of various local and international initiatives. Jayne became active online in 1993, and she created one of the first web sites focused on helping to build the capacity of nonprofits to use the Internet. She has been interviewed for and quoted in articles in The New York Times, The Wall Street Journal and the Associated Press, as well as for reports by CNN, Deutsche Well, the BBC, and various local radio stations, TV stations and blogs. Resources from her web site, coyotecommunications.com, are frequently cited in reports and articles by a variety of organizations, online and in-print. Women's empowerment and women's full access to employment and education options remains a cross-cutting theme in all of her work. Jayne received her BA in Journalism from Western Kentucky University and her Master's degree in Development Management from Open University in the U.K. A native of Kentucky, she has worked for the United Nations, lived in Germany and Afghanistan, and visited more than 30 countries, many of them by motorcycle. She is currently based near Portland, Oregon in the USA.

Volunteer engagement could help address negativity that rose in recent years.

I’m a fan of The Greater Good Science Center at the University of California, Berkeley. The Center studies the psychology, sociology, and neuroscience of human well-being. It uses these science-based studies to promote skills that foster a thriving, resilient, and compassionate society. I find it a wonderful pushback to the pseudo-science that too many people are falling for. I follow the Center on social media and encourage you to do so as well.

In the end-of-year article The Top 10 Insights from the “Science of a Meaningful Life” in 2022, the center highlights what it considers the most provocative and influential findings published during this past year. The entire article is excellent, but this part of the article stood out to me in particular, and I hope you will consider what this could mean regarding volunteer engagement:

In a September paper published in PLoS ONE, a team of researchers studied more than 7,000 U.S. adults whose “Big Five” personality traits had been monitored from 2014 onward.

Observing people over time, the researchers didn’t find significant changes in personality through the start of the pandemic. But then, as time wore on into 2021 and 2022, personalities did in fact start to shift:

  • Extraversion: We became less likely to seek out company and enjoy time with others;
  • Openness: We lost capacity to seek out novelty and engage with new ideas;
  • Agreeableness: Sympathy and kindness declined, affecting our ability to get along with others;
  • Conscientiousness: We became less motivated to pursue goals and accept responsibilities.

Another study published just this month by Biological Psychiatry combined mental health assessments with brain scans of 163 adolescents, before the pandemic and then two years later. The results are startling: “Youth assessed after the pandemic shutdowns had more severe internalizing mental health problems, reduced cortical thickness, larger hippocampal and amygdala volume, and more advanced brain age.”

Yes, these studies document negative changes—but if personalities can shift in that direction in so short a time, they can shift in positive directions, too. 

I think that, in the USA, the political situation also has greatly affected our capabilities at civility, and not in a good way. I think these personality shifts are real – but not entirely the fault of the pandemic.

Could more volunteer engagement help address these negative personality shifts? Do these personality shifts explain, in part, why so many organizations have experienced a drop in volunteer engagement? I say yes to both, and call on funders, especially corporations, to invest in volunteer management at nonprofits to help increase the number of volunteers across the USA. Here’s what funding volunteer engagement looks like.

This isn’t the first time I’ve said increased volunteer engagement could help address a negative trend in our society: I also believe that volunteering can help to build community cohesion. But none of this is going to happen without vast increases as funding for volunteer management.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into developing material, researching information, preparing articles, updating pages, etc., here is how you can help.

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Most popular blogs of 2022

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We’ve celebrated another trip around the sun, and that means it’s time to look at what were my most popular blogs of 2022 – and to try to figure out why. It’s an exercise I do not so much for YOU, my readers, but for me. It’s the kind of self-analysis every nonprofit, NGO, government agency, or consultant for such should do.

There are eight blogs here that had enough readers (clicks) to qualify for being “popular”, in my opinion. And here they are.

Nine plus four emerging volunteer engagement trends (a VERY different list than you will read elsewhere) is not only the most popular blog I wrote in 2022, it is also in the top 20 of the most popular blogs I have EVER written. I was really surprised at how many people retweeted it.

The key to retaining volunteers. Another blog that got a LOT of retweets. It’s worth noting that Twitter has always been the most popular driver of people to my blogs – way more than Facebook or LinkedIn. That’s why I can’t quit it… yet.

What funding volunteer engagement looks like. A really popular blog – but I thought it would be even more so.

Seen a drop in volunteers? Quit blaming the pandemic & fix the problems. This blog struck quite a nerve, based on retweets.

How are you supporting the mental health needs of your volunteers? This blog, published in July 2022, saw a surge in popularity late in the year. Not sure why – I can’t see that someone has reposted it. But thank you to whoever did so.

How to connect & engage with volunteers remotely – even when those volunteers work onsite. More and more nonprofits are realizing that the Internet is an essential tool for supporting ALL volunteers, including those that you see onsite most of the time.

Either be committed to quality or quit involving volunteers. A blog I worked on for months and based on SO many conversations with nonprofits, schools and community programs that recruit volunteers, as well as my own experience trying to volunteer.

When IT staff isn’t providing proper support for volunteer engagement. Another blog I drafted over months. I’ve wanted to write it for years. I wish IT staff wasn’t an obstacle for managers of volunteers but, sadly, too often they are.

A couple of months, I’ve been blogging every other week, rather than every week. I’ve had a lot of other projects going on that need my energy and time, and cutting back on blogging let me do those other projects too. But for the first four months of 2023 at least, I’ll be back to blogging every week for a while, because those other projects have given me OH so much more to say! Let’s see how long that lasts.

Happy 2023! Hope yours is off to a great start.

If you have benefited from any of my blogs or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

cover of Virtual Volunteering book with hands raising up various Internet connected devices

Also, I have exactly 18 copies of The Last Virtual Volunteering Guidebook. And when they are gone, they are gone – as in, you will have to pay a LOT more by ordering them from Amazon. If you want to learn how to leverage online tools to communicate with and support volunteers, whether those volunteers are mostly online (virtual volunteering) or they provide service mostly onsite at your organization, and to dig deep into the factors for success in supporting online volunteers and keeping virtual volunteering a worthwhile endeavor for everyone involved, you will not find a more detailed guide anywhere than The Last Virtual Volunteering Guidebook. It’s based on many years of experience, from a variety of organizations. It’s available both as a traditional print publication and as a digital book.

The ethics of nonprofits staying on Twitter

In April 2022, I started a thread on the TechSoup community about the ethics of nonprofits, NGOs, charities, etc. staying on Twitter. Given more recent events by the new owner, I’ve weighed in on the thread with updated thoughts. I encourage you to read the thread and to add your own comments there.

Announcement regarding the Virtual Volunteering Wiki

At the end of 2022, I will no longer update the news section nor the research section of the Virtual Volunteering Wiki.

The wiki has been an unfunded project since it was launched a decade ago, in association with the publication of The Last Virtual Volunteering Guidebook. It’s a project that I have struggled to keep up-to-date because my paid work has to be my priority. I had intended to stop updating it back in 2020, but the start of the COVID pandemic in the USA in 2020 meant a surge in news and, months later, a surge in research, so I spent many, many hours – all without funding – reading through the news and research summaries and updating as appropriate.

But the surge in news and research regarding virtual volunteering has died down significantly. Therefore, I’ve decided that the end of 2022 is a good time to stop updating those two sections. The reasons:

  • Virtual volunteering is no longer new, innovative nor experimental. Virtual volunteering is mainstream. When this wiki was launched, there were already thousands of nonprofits, NGOs, charities, community groups and government agencies involving online volunteers, but there was a need to prove it. There was also an ongoing need to show the varied ways organizations involve online volunteers. But now, virtual volunteering is a commonplace term and new but not-so-unique initiatives are launched at least weekly. It’s the opposite problem regarding research: there are so many research articles related to virtual volunteering now, because of the COVID-19 pandemic, it’s impossible to keep up with them in my spare time – again, my paid work has to take priority.
      
  • I don’t have the time nor the funding to continue. Without funding, I can’t afford to subscribe to news outlets so I can read all of the stories, and since I have no funding to continue the wiki or research virtual volunteering, I pursue other professional pursuits where I can get funding (so I can pay for things like my mortgage, my motorcycle insurance, my health care costs, etc.).

I’ve been trying to find a university to host the wiki and incorporate its updating into a class curriculum for years, but have never had any interest at all. And so I’ve given up.

The wiki will stay online as long as my own web site stays online, and I may update other less time-intensive sections if a particularly outstanding resource comes my way.

And, of course, The Last Virtual Volunteering Guidebook remains available for purchase!

This is probably my last blog of 2022, so here’s to a happy, prosperous, healthy 2023 for all of us.

Also see:

Expectations for volunteering by the volunteer – too much?

graphic representing volunteers

Volunteering is promoted as something that will give volunteers significant personal fulfillment, that will make them feel like they’ve made a real difference, that will make volunteers feel like superheros, and on and on. And many people expect their volunteering experience to make them feel like they have changed a person’s life forever, or that it will be so impressive that it will get them a full scholarship for university and into the university they most want to attend, or that it will cure any mental or emotional issue they are facing.

Here’s a tweet that’s a good example of how a lot of people and organizations talk about volunteering:

How volunteering can help you?

  • It fixes your mental health.
  • It gives you a purpose.
  • It kills your self-doubts, anxiety.
  • It improves your social skills.

The reality is that volunteering can amplify mental health issues. It can exacerbate self-doubt and anxiety and even loneliness. It can contribute to uncertainty if volunteering doesn’t go well – and very often, volunteering doesn’t always go well. Volunteering can, in fact, leave you feeling like a failure.

I’ve read a litany of online comments from people who tried of volunteer and don’t have the magical, perfect healing experience so many promise. And I so I must ask: are we overselling volunteering?

A recent post to a community for Peace Corps members – and those that wish to be such – reminded me of how not every volunteer gets the feelings so many recruitment messages promise, or how many volunteers don’t have their expectations met. This person has also seen many comments by frustrated Peace Corps members who did not get the amazing experience implied in recruitment messages:

I often come across posts online from returnees talking about how applicants need to expect to accomplish nothing or the bare minimum throughout the 2 years. Why is this? I understand there are complications regarding “making a difference” in some developing countries, but surely the majority of volunteers accomplish fairly impressive things?

And that certainly does happen: you can work as an employee for years at a nonprofit helping to address poverty in one community and never feel like you’ve really made a difference. But now, let’s stick to talking about volunteers (I’ll address the other issue in another blog).

When volunteering disappoints someone, it can lead to disillusionment with volunteering, frustration, even anger. Volunteering activities can also augment a person’s many negative feelings: as I’ve noted elsewhere, volunteering, when it’s not a good experience, can make feelings of depression or failure even worse.

A comment on a recent blog of mine seems to feel similarly about better preparing people for what volunteering really is.

I’d love to see the overarching organizations like state offices of volunteerism Americorps, Points of light, etc. Spread (the) word about (the) basics of being a volunteer. How to be a good volunteer. What to expect.

I agree: these organizations promoting volunteering, encouraging people to volunteer, need to ALSO be telling people that the commitment is REAL, that they need to take it seriously, that if they sign up they need to show up, that most rules that volunteers must follow are there for very good reasons, that training is just as important as the service itself, etc. And they need to make sure people understand that there will be moments of frustration and boredom – and that their volunteer service may be met with hostility from other volunteers, clients and community members.

Absolutely, let recruits know about the benefits of volunteering they could experience. They may, indeed, have a transformative experience. They may get skills that will help them in paid work. They may get knowledge and experience to help them in their career goals. They may see that they really have made a difference in someone’s life. But they also need to be prepared for when volunteering tasks seem boring, or not impactful, or just something to do so they look busy, or not really helping at all. They need to be frequently reminded of the “bigger picture” and how this seemingly unimportant task contributes to the large cause and impacts they may never see firsthand. That will keep volunteers engaged – and keep their expectations in check.

Also see:

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

An App for Good Being Derailed by An Ugly Rumor

A woman is hidden by the target she is holding up in front of her face.

It’s the latest example of a troubling pattern regarding social media apps, especially one designed to do good: a phone-based app starts to become widely popular, especially with young people, but then becomes beset by rumors – all unfounded – that it’s a front for sex trafficking.

It happened in May 2016 to the social app Down To Lunch, in 2018 to IRL, a social app that helps users plan in-person meetups and, in 2021, to WalkSafe, an app designed to help women gauge the safety of neighborhoods. And now it’s happening to the Gas app, a tool that lets high schoolers send praise to one another.

As this article in the Washington Post points out:

Gas has never been linked to any form of human trafficking, and the app’s very structure makes it impossible, experts say. The app has limited features, doesn’t track users’ locations and can’t be used to message someone. It’s a basic polling platform that allows users to vote anonymously on preset compliments to send to mutual connections.

The false information that the app is somehow tricking children into being trafficked has ricocheted across the internet. Teenagers have posted videos on TikTok and Snapchat saying the app trafficks minors. Parents have warned other parents. On Oct. 31, the Piedmont, Oklahoma, police department issued a statement warning parents about the app and encouraging them to check their kids’ phones and the post received hundreds of shares on Facebook. The police ultimately issued a tepid retraction. The Oktaha Public School system in Oklahoma posted an announcement on its Facebook page on Thursday claiming the Gas app tricks students into giving away their locations. Local media also latched onto the hoax and shared it as the truth.

That a police department, a school district and a TV station shared such an obvious lie is outrageous. I wouldn’t be surprised if some nonprofits have as well.

How sad that this Tech4Good tool, one designed to encourage civility and positivity, is under attack by people spreading lies online.

Related resources:

Myths about sex trafficking abound in the USA.

Examples of Folklore, Rumors (or Rumours), Urban Myths & Organized Misinformation Campaigns Interfering with Development & Aid/Relief Efforts & Elections. (note there are several examples of mobs who have murdered strangers visiting their towns under the mistaken belief that such were there to abduct children for organ harvesting)

You have an obligation to be truthful online.

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

Executive Directors & Board Members: Get Out in Your Communities

image of a panel discussion

The forum for candidates running for local city council or mayor, or county-level elected office.

The opening of the community farmer’s market.

The Spring musical by the community theater.

The rummage sale by the largest church in town.

The open house at the local mosque.

The Day of the Dead celebrations at the Hispanic cultural center.

The local Juneteeth celebration.

Your nonprofit MUST have representation at community events. Your executive director or a member of your board needs to be there, meeting people, shaking hands, listening to their program, showing your nonprofit organization is a part of the community.

I love the Internet, including social media. Yes, still. Any nonprofit that ignores its Internet presence, or doesn’t try to do something meaningful and collaborative online, is foolish and isn’t going to last. But the same is true for onsite, face-to-face community networking: you have to show that you care as much for other nonprofits as you want them to care for you. You have to look directly into the eyes of elected officials if you want your organization to matter to them.

What does this kind of in-person networking get you?

  • More donors.
  • More volunteers.
  • More and more appropriate client referrals and larger audiences for your programs and messaging.
  • More collaboration.
  • More community support, including cross-party political support.

“But I don’t have time!” you whine.

No, the problem is you don’t MAKE the time. Of course, you can’t go to absolutely everything – but you must build a list of key events and decide at which ones someone from your organization needs to be present.

Your marketing director, the chair of marketing on your board, or a trusted volunteer needs to research upcoming community events EVERY MONTH. Get it on a calendar and let the Executive Director, board members, even the entire staff, have a look. Encourage those that could represent the organization to choose what they might be able to go to – some might already have plans to go and hadn’t thought about going as a representative of your organization.

Prep your staff and volunteers that go to events on behalf of your organization in how to present themselves as representatives:

Give them an opening statement, like, “Hi, I’m so-and-so, and I’m a board member of such-and-such organization. Great event!” It’s that simple. Who do they say this to? Anyone they think might have something to do with organizing the event.

Over time, this kind of engagement cultivates a familiarity with your organization. Your organization seems more approachable and collaborative. Someone might tell you about partnership opportunities, a great candidate for your board, even misinformation about your organization that is spreading. You may find out about a local funding opportunity you would not have otherwise. A candidate for office may decide the cause you address – affordable housing, the performing arts, domestic violence, recycling – is worth supporting as a policy or legislatively.

And don’t be surprised if your online followers increase and your online messaging starts to have a lot more reach as well.

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

Young nonprofit consultants? Starting today, Halloween, don’t be afraid to CHARGE MORE.

One of the biggest mistakes of my consulting career is this:

I didn’t charge more for my services in my first years of consulting. Sometimes, I didn’t charge at all.

I charged very little for my consulting and contract work when I was younger because I was trying to prove myself, and thought that the “exposure” would lead to more high-paid gigs.

As years passed, nonprofits, including several very large ones that paid their executive directors in the triple digits, would tell me how strapped for cash they were, how it was impossible for them to pay me anything but an honorarium (which they often noted many past consultants donated back to the nonprofit), if they paid anything at all. And I believed them. Then I would find out that they paid another consultant, someone from the corporate sector – and, often, a man – much more than me.

I was an employee for a nonprofit a few years back, and I spent a weekend – hours and hours – editing videos from various events into videos that showed how great a particular program of the nonprofit was. To this day, I think they are some of my best work. Later, I found videos from years before that a private consultant had done, and they were largely unusable: the sound was horrible and they weren’t edited at all. And I found out that, for the same amount of work that I had done, he’d been paid thousands of dollars.

By not charging what I should have, I devalued my work. I reinforced the idea that nonprofit employees and consultants don’t deserve competitive wages, because our work isn’t as important or as worthwhile as work in the corporate world. I contributed to a negative stereotype that affects professionals to this day.

If you are a consultant in the nonprofit world, or looking for contract work, here is my advice: don’t give nonprofits a special rate that devalues your services. Find out what people that do that kind of work charge in the for-profit or corporate world, and if you want, knock 10% off of it for nonprofits, but don’t offer deep discounts to nonprofits, especially those that have paid staff. And remember to charge for ALL of your time, including travel time and preparation time!

Nonprofits, if you need consultant or contract help, write a funding proposal for such and talk to your corporate donors. Remind them that nonprofit staff do not get discounts on their home mortgages or rent, their health care, their child care, their children’s university educations, gas for their car, etc. Remind them that if they want nonprofits to behave more like businesses, it means paying competitive wages.

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

Seen a drop in volunteers? Quit blaming the pandemic & fix the problems.

graphic by Jayne Cravens representing volunteers doing service

Articles are everywhere saying nonprofits and government programs have seen a severe drop in volunteers since the start of the pandemic. Many imply that a growing number of people don’t want to volunteer and that’s fueling the drop in volunteer numbers.

It’s absolutely true that there’s been a drop in the number of volunteers at many organizations all over the world, not just in the USA. But the implication that people, especially people under 50, don’t want to volunteer is BOLLOCKS.

This drop in volunteer numbers has been coming on for a long while, but the pandemic sped things up. So many nonprofits have been seeing their volunteers get older and older, even dying off, but new, younger volunteers not replacing those that leave. Why?

Spend a week on Reddit, especially the volunteer subreddit, and you will see young people repeatedly posting messages that they want to volunteer, but don’t know where to look, or don’t know what’s available, or don’t know how to express interest, or have been trying and not getting responses to their applications. Many don’t know how volunteering really works – they ask if volunteers get paid, or are shocked that they have to go through training for certain roles. Most seem to think nonprofits do work that anyone that just walks through the door can do, right away.

There’s also a change in what volunteers want. Many don’t just want to do work for free for you; they want to feel like they are making a difference, or they want to have an interesting experience, or they want to develop skills for their career, or they want to have fun. None of those are bad reasons to volunteer. And the pandemic has changed how people value time and personal interactions: they now have a much lower tolerance for having their time wasted. One of the things I keep hearing is that people now want experiences, not things – that includes meaningful, enjoyable volunteering.

One of the most popular blogs I have ever written is Diagnosing the causes of volunteer recruitment problems. If you have seen a drop in the number of volunteers you involve, you need to go read it. And as I say in that blog:

What worked to recruit volunteers 30 years ago doesn’t work now; if you are having trouble recruiting volunteers, it’s overdue for you to take a hard, in-depth look at both how you recruit, what your in-take process is like, and the volunteer opportunities you have available.

No more but we’ve always done it this way. STOP IT! Times have changed. AND they will keep changing. Either change how you talk about volunteers, support volunteers, engage volunteers and recruit volunteers or stop complaining!

Also see:

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

When some nonprofit employees & volunteers don’t really understand what the nonprofit is trying to address & why

image that represents a panel discussion

I believe that everyone that works at a nonprofit, whether they are the Executive Director or the janitor, is seen as a communicator on behalf of that nonprofit. People are going to ask any employee or volunteer at a nonprofit a question about what that nonprofit does and why, and the person asked needs to be able to give at least a short, accurate description and then direct the person to the appropriate staff person (that person’s phone number or email) to get more info.

Too often, I see a disconnect between non-profit staff and the staff that work with clients and funders regarding what the nonprofit does and why. For instance, an IT staff member once came into my office at the United Nations program where I worked and said, “What does this UN program do? I don’t think I really understand.” And the more I talked with him, the more I realized he had NO idea not only what our program did, but what the UN really does.

I have seen and heard non-program employees and volunteers making unfortunate, even inaccurate, statements about the issues a nonprofit is trying to address – among themselves, to their family, on their own social media, to friends, to someone who they are interacting with as part of their job, etc. The consequences are REAL: they have now created misinformed members of the community, and these people will, in turn, talk to others. Maybe they won’t donate money or volunteer as a result – and will discourage others from doing so.

I would love to read any blogs or articles about how to address such a disconnect within an organization where some employees and volunteers don’t have a clear idea of what the nonprofit they work for does, why that is the mission, etc. I’d like to read blogs and articles that also have a strong argument for why ensuring all staff understand such is vital. For instance, why do frontline employees and volunteers at a thrift store that funds a nonprofit addressing poverty, job training, addiction, etc. need to understand where other funding comes from, how services are delivered, etc.? How do you get senior staff on board with making sure all staff and volunteers see that video you just shared with donors about the great work of the nonprofit, for instance?

If you know of such, please drop them in the comments.