Author Archives: jcravens

About jcravens

Jayne Cravens is an internationally-recognized trainer, researcher and consultant. Her work is focused on communications, volunteer involvement, community engagement, and management for nonprofits, NGOs, and government initiatives. She is a pioneer regarding the research, promotion and practice of virtual volunteering, including virtual teams, microvolunteering and crowdsourcing, and she is a veteran manager of various local and international initiatives. Jayne became active online in 1993, and she created one of the first web sites focused on helping to build the capacity of nonprofits to use the Internet. She has been interviewed for and quoted in articles in The New York Times, The Wall Street Journal and the Associated Press, as well as for reports by CNN, Deutsche Well, the BBC, and various local radio stations, TV stations and blogs. Resources from her web site, coyotecommunications.com, are frequently cited in reports and articles by a variety of organizations, online and in-print. Women's empowerment and women's full access to employment and education options remains a cross-cutting theme in all of her work. Jayne received her BA in Journalism from Western Kentucky University and her Master's degree in Development Management from Open University in the U.K. A native of Kentucky, she has worked for the United Nations, lived in Germany and Afghanistan, and visited more than 30 countries, many of them by motorcycle. She is currently based near Portland, Oregon in the USA.

Things I learned in Kentucky last month

This week, I’m blogging and launching new web resources based on my experience in October as the Duvall Leader in Residence at the University of Kentucky’s Center for Leadership Development (CFLD), part of UK’s College of Agriculture, Food and Environment.

Monday, I blogged about one of my workshops regarding Democratizing Engagement. Specifically: has the Internet democratized community, even political, engagement. Yesterday, I launched a new web page about online leadership.

Today’s topic: things I learned while in this program, as well as before, during and after presenting in my hometown in Henderson, Kentucky for the Kentucky Network for Development, Leadership and Engagement (Kyndle), serving Henderson, McLean, Union and Webster counties in northwestern Kentucky:

  • People under 30 love Instagram. When I asked University of Kentucky students, and a small group of high school students, what they were using, they said Twitter and Instagram more than anything else. Snapchat also was always mentioned, though not as widely used. Periscope got mentioned a few times as well. Facebook is long gone as a regularly-used tool by the students I addressed.
  • Different communities, neighborhoods and cultures use vastly different online communications tools: I thought Topix, an online forum founded in 2002, was long gone, like Cupertino’s first official online community for its citizens, built on FirstClass. But, no – Topix still very popular in some communities, probably because of the ease of anonymity in participating in its online discussions/debates.
  • I’m not the only one that thinks nonprofits are using social media too much as an old-fashioned advertising tool and not nearly enough as an engagement tool – this article in the Chronicle of Philanthropy came out on the Friday I left Lexington. It is amazing to me that I’m still talking about this – something that I first read about back in the 1990s via the Cluetrain Manifesto.
  • Twitter remains so much better than Facebook when it comes to promotion and networking and engagement. I tweeted a lot, and was almost always retweeted or “liked”, and got lots of replies. By contrast, Facebook resulted in few “likes” – and maybe two comments.
  • Email is still a killer app. An email about one of my evening workshops, sent to various student organizations by a student energized by one of my earlier workshops, resulted in probably twice as many people as expected attending that evening event. In addition, my appointment for this residency was because of an email I sent to faculty at the CFLD last year about The Last Virtual Volunteering Guidebook and my ties to Kentucky.
  • People under 30 are volunteering, they are passionate about various causes (particularly the environment), and they want to volunteer even more! And they do not see their community service and political activism as merely getting tasks done: they see it as building community, as career exploration, as career preparation, and as fun. And they will stuff envelopes if you tell them why that really, really matters… and give them pizza.
  • A lot of people over 30 have given up on using social media, because they have no idea how to control the onslaught of content that came their way – they felt flooded with useless information, rants and hurtful comments, so they stopped signing on. Facebook in particular makes it oh-so-difficult to figure out how to put different friends on different lists, to hide people without unfriending them, to prevent certain friends from seeing a status update, to unlike pages, etc.
  • GooglePlus just doesn’t get talked about… except by me, who still finds it valuable…
  • If I didn’t attempt to use humor in my workshops, I might offend fewer people, but wow, I, and my audiences, would die of boredom.
  • Lexington, Kentucky is a jewel of a city, and my hometown of Henderson is infinitely more fun than it was when I was growing up there.

That’s what I learned. I wish I had thought to survey the students while I was there – I could have found out even more. They were a gold mine of information. I also talked to faculty and nonprofit staff from different organizations, and they were all lovely and interesting and fun – but I cannot lie: the students were my favorite audience.

Online leadership: what is it?

This week, I’m blogging and launching new web resources based on my experience in October as the Duvall Leader in Residence at the University of Kentucky’s Center for Leadership Development (CFLD), part of UK’s College of Agriculture, Food and Environment.

Yesterday, I blogged about one of my workshops about Democratizing Engagement. Specifically: has the Internet democratized community, even political, engagement?

Yesterday, I launched a new web page about online leadership. There is plenty of information about leading and supporting a team online, and I reviewed some of those suggested practices and resources in my workshop, but I wanted to focus this new web page solely on online leadership, on engaging in activities that influence others online, that create a profile for a person as someone that provides credible, important, even vital information about a particular subject. To me, leaders are looked to for advice, direction, knowledge and opinions on specific subjects, and their online activities, collectively, influence the thinking of others. And they engage online – they don’t just post information. They discuss, they acknowledge reactions and feedback, they even debate.

I’ve made it a web page, rather than a blog, because it’s a resource I intend to regularly update and maintain, part of my portfolio of online resources about working with others online. But your comments about the page, here on this blog, are welcomed!

Has the Internet democratized engagement?

This week, I’m going to blog and launch new web resources based on my experience as the Duvall Leader in Residence at the University of Kentucky’s Center for Leadership Development (CFLD), part of UK’s College of Agriculture,Food and Environment. My visit was sponsored by the W. Norris Duvall Leadership Endowment Fund and the CFLD, and focused on leadership development and community development and engagement as both relate to the use of online media.

First up for discussion: Democratizing Engagement. Specifically: has the Internet democratized community, even political, engagement? To democratize something is to make it accessible “to the masses.” So, my answer during the presentation in Lexington at the Plantory, to launch discussion in Lexington, was, “Yes… and no.”

On the “yes” side:

  • People can access information they need most, like weather forecasts, communicate with people remotely, even bank and community organize, through text messaging on a simple cell phone. This has been revolutionary for people in the developing world.
  • People with even more sophisticated tools, like laptops and smart phones, can do even more, like access pension information, journalism-based media sites, business information, etc., apply for college or jobs, even run entire organizations and undertake a remote career.
  • Even before smart phones, when cell phones were becoming popular in the developing world, text messaging played a key role in political movements in the Philippines, in helping AIDS patients in Africa remember to take meds, and in appropriate amounts, etc. See this paper from October 2001 for more on these early examples. Handheld, networked devices continue to play important role in political movements.

On the “no” side:

  • Social media has been instrumental in reviving incorrect and, sometimes, dangerous folklore that interferes with humanitarian efforts, government health initiatives, etc.
    Negative consequences for the opinion-sharer.
  • Government and corporate entities are monitoring and recording users’ online activities and sometimes using the information they find against citizens/consumers to curb their rights or voice.
  • Many web sites cannot be accessed by people without the absolute very latest, most advanced laptops and smart phone.
  • The Internet has never been slower.
  • People with disabilities are often excluded from being able to access Web-based resources – the site isn’t configured for people using assistive technologies, an online video has no subtitles, etc.
  • Not every organization is developing online tools for people who use only feature phones and text messaging, and that leaves out millions of people who don’t have smart phones.
  • Not everyone is on the Internet.

And I’ll add one more to the “no” list: many people are made to feel unwelcomed online, to the point of their being threatened with violence if they don’t refrain from saying certain things or even being online altogether. #gamergate is a good example of this. Also see this blog, Virtue & reputation in the developing world.

Even with all that said, and the “no” list being so much longer than the “yes” list, I said that the Internet is playing a role in democratizing information for everyone, but it’s got a long way to go.

What do YOU think? Share your thoughts in the comments section.

(and I have to note that my favorite moment of the evening was when we went around the room to ask why people had come and if they got what they wanted out of the evening. One of the attendees said that, in fact, she was in the wrong room – she had come for something else – but once I started talking, she was so interested in the topic that she stayed!)

I need some quickie help re: a mobile-ready web page

I would like to make a few pages on my web site mobile-ready (maybe all of them, if I have time). I have to do this myself – I’m a one-gal operation. And I’m no web designer.

Here’s my first attempt: it’s my page regarding microvolunteeringI used a template to create this page, making various adjustments, as I could figure them out – I’m no web designer (obviously).

But here’s what I need help with:

  • The specific lines of HTML or whatever, so that there is a space around the page (I hate how it’s pushed right up against the edges of my computer screen)
  • How to make the web links appear in a different color than the rest of the text (I’ve tried the way I did it on my other pages, but it doesn’t work – so, again, I’d need the *exact*  and how to place it)
  • How to make bullets appear (sometimes they do, sometimes they don’t, using UL and LI) and, if possible, how to make bulleted items indent (the way I did it on a non-mobile ready page doesn’t work). Again, I need the *exact* HTML and where to drop it in.

Or maybe I have to alter some other file? I’ve no idea. But the more simple you can make this for me, the better. 

And before you say something – yes, I know that, on this page, it’s a lot of text, and perhaps the design is unimaginative, etc. I get that. But for my audience, it’s what’s appropriate. And all I can manage for a web site of many thousands of pages. 

So give me a shout via email if you can help!

University of Kentucky Duvall followup

logos for u of kentucky programsThe last week in October, I was the Fall 2015 Duvall Leader in Residence at the University of Kentucky’s Center for Leadership Development (CFLD), part of UK’s College of Agriculture,Food and Environment, in Lexington. CFLD supports leadership related activities within the UK College of Agriculture, the University of Kentucky campus, the local Lexington community and counties statewide. My visit was sponsored by the W. Norris Duvall Leadership Endowment Fund and the CFLD, and focused on leadership development and community development and engagement as both relate to the use of online media.

It was a fantastic experience! I just can’t say enough about how well the residency was put together, how well my time was utilized. My time and knowledge were fully exploited – exactly as it should be! Thanks, Lissa and Dakota!

Here is a list of topics for all the workshops and consultations I created and delivered for such:

I cover all of these topics throughout my web site and in The Last Virtual Volunteering Guidebook, but I will be blogging in detail about a few of the aforementioned individual topics in the coming weeks, because there’s more to say – particularly “Democratizing engagement: leading in a virtual world,” which proved to be a fascinating project and discussion. 

1028151154This consultancy got off to a rocky start, so I’m very glad it ended up working out so very well. My favorite part was getting to talk with the university students: they ask fantastic questions, they make me think, and they are so fearless when it comes to just about everything (except asking questions in class). AND THEY USE SOCIAL MEDIA: they were tweeting about what I was doing, replying to things I was posting, inviting people to later workshops – loved it! I want to give a shoutout to the University of Kentucky football team in particularly, as two of its players provided some key input in three of my classes that really helped move things along – and as one of those players went on to score a touchdown a few days later against Tennessee, perhaps I should be brought in to address the entire team?

They say that, to be a great at a sport, you have to “leave it all on the court” or “all on the field.” I tried to do the consultancy version of that in Kentucky last month. Proud of my work but, wow, I’m still exhausted!

Here are some more photos from this fantastic experience.

And I’ll say it again: oh how I dream to teach an entire university course (or two!)

Using volunteerism to build clients’ skills

graphic by Jayne Cravens representing volunteersPerhaps your organization has volunteers that help your employees or that help clients. But have you thought about volunteer engagement as a central part of your initiative’s program delivery? Have you thought about your clients in volunteering activities, as volunteers themselves, as a way to meet your organization’s mission?

Here’s an example: Adelante Mujeres is a nonprofit in Western Washington County, Oregon, about 30 minutes west of Portland. It provides education and empowerment opportunities to low-income Latina women and their families, in order to ensure their full participation and active leadership in the community. Its Chicas Youth Development works with more than 400 Latina students, grades three through 12, with the goal of instilling the importance of community leadership and civic engagement, and cultivating their skills for school, for future studies, for careers, and for life. The students, as volunteers, provide tech help at public libraries, pick up trash, plant trees and engage in other activities around the area. The participants in this program are role models for younger girls in the community, encouraging those younger girls to become volunteers, and leaders, themselves. The Chicas program has been selected as a 2015 Oregon Governor’s Volunteer Award Winner.

Here’s a theoretical example: a nonprofit serving people who are homeless could invite those clients to volunteer with the organization, or could work to help them volunteer at other organizations, so that they can build their skills, accomplish things that can be put on a résumé, and meet people that could be potential references for jobs.

Here’s anoter: a nonprofit that helps combat veterans re-integrate into society could help organize group volunteering activities so these clients can engage in a social activity together and have a positive result at the end of the day.

Too often, volunteerism is talked about only as something to supplement the work of paid staff, or as outsiders helping clients. By contrast, this other type of volunteering is integrated into a nonprofit’s program, into its mission-based activities. Volunteering is offered as an activity for clients to undertake themselves, as a part of accomplishing whatever it is a nonprofit wants to accomplish.

Congrats to Adelante Mujeres for this recognition of its outstanding program. And if you have other examples, please share them in the comments!

Also see

List of resources related to volunteering as a contributor to employability, compiled as a part of Internet-mediated volunteering – the impact for Europe, a paper and wiki I researched and compiled as part of the The ICT4EMPL Future Work project, a European Union initiative that aimed to inform policy of new forms of work and pathways to employability mediated by ICTs. The overall ICT4EMPL project produced a series of reports on the state of play of novel forms of internet-mediated work activity: crowd-sourced labour, crowdfunding, internet-mediated volunteering and internet-mediated work exchange (timebanks and complementary currency).

Ideas for Leadership Volunteering Activities – A long list of ideas to create or lead a sustainable, lasting benefit to a community, recruiting others to help and to have a leadership role as a volunteer. These can also be activities for a Capstone project, the Girl Scouts Gold Award, the Duke of Edinburgh’s Award (U.K.), a mitzvah project, or even scholarship consideration.

Volunteering in pursuit of a medical, veterinary or social work degree / career – a guide to volunteering activities that will help build your skills and give you experience applying skills to work in these fields.

Nov. 11, 2015 update: Team Rubicon “seeks to provide our veterans with three things they lose after leaving the military: a purpose, gained through disaster relief; community, built by serving with others; and self-worth, from recognizing the impact one individual can make.” It does this through volunteering, uniting the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams.

June 26, 2016 update: The Washington County, Oregon Sheriff’s Department has a search and rescue team and membership is reserved for teen volunteers. Participants learn leadership skills, basic First Aid, some first responder skills, the basics of police investigations and more, and become eligible for college  scholarships. 

Oct. 23, 2019 update: High school students in New  York state studying building trades and construction participated in state and federal parks systems historic preservation projects as volunteers via HistoriCorps, a nonprofit organization who organizes volunteers to save and sustain historic places for public benefit. The students are helping to preserve the history of the nation’s public lands while also receiving an important real-world, hands-on education. Also see: Volunteering on public lands in the USA (national parks, national forests, national monuments, federally-managed historic sites, Bureau of Land Management land, state parks, wetlands, etc.)

Valuing volunteer engagement: an imaginary case study


Imagine a nonprofit theater showing the value of its volunteer usher program by saying:

We involved 40 ushers in 2015, and they provided 100 hours of service, and since the Independent Sector says the value of a volunteer hour is $23.07, the value of our volunteer usher program in 2013 was $2,307.00.

Here’s what such a statement shows:
moneysigns

  • The value of volunteers is that the organization doesn’t have to pay them
  • Volunteers save money, because they do work for free.
  • Volunteer time, hour per hour, is more valuable than that of all the staff members that aren’t directors, because they are all paid far less than $23.07 an hour.
  • The organization could get even more value for its volunteer program if it could get more volunteers doing things it is currently paying staff to do.
  • The greater the number of volunteer hours, the greater the value of the volunteer engagement.

How would such a stated value of the volunteer usher program make the ushers feel? Make the receptionist feel? Make donors that are union members feel?

It’s an obviously awful idea. Yet, this is how so many consultants and organizations want nonprofits to state the value of volunteer engagement.

By contrast, I would find the value of a volunteer usher program through collecting data that could be measured against both the mission of the organization and the mission of the volunteer program. Let’s say the mission of the organization is “to provide theatrical works that entertain, enlighten, and have a transformative impact on our audiences, and build an appreciation of the arts in our community.” Yes, I just made that up. I have examples of mission statements for volunteer engagement programs here. Here’s how I would collect that data:

I would find out what impact being a volunteer at the theater had for the ushers. I would find this out through interviews and surveys, asking things like “Why did you want to be an usher at our organization?” and “What have you learned as an usher that you might not have known otherwise about our theater? Or about putting on theater productions?” I would also ask why they think volunteer ushers might be preferable for the theater to paying people to do the work.

I would survey new ushers before they began their volunteering, and then survey them after they had served a certain number of hours, asking them the same questions, to see if their perceptions about theater in general, and our theater, specifically, had changed.

I would ask audience members how ushers help their experience at our theater. I’d do this through surveys and interviews.

I would ask staff members how they believe hosting ushers benefits them, the audience, and the theater as a whole. I would also ask why they think volunteer ushers might be preferable to paying people to do the work.

I would look at the profiles of the ushers, and see what range of age groups were represented, what range of zip codes were represented (based on residencies), and if possible, look at the range of ethnicities represented, and other data, that could show how representative of our community the volunteer ushers are.

If I didn’t have time to do all of this data gathering and interviewing myself, I would talk to faculty members at area universities and colleges that teach classes in nonprofit management, sociology, psychology or sociology, to see if students in one of their classes could do the data collection as part of an assignment, or a PhD student who might want to oversee the project as part of his or her doctorate work. The students would get practical experience and I would get people who, perhaps, people would be willing to give more honest answers to than me, someone they know from the theater.

None of this is vague, feel-good data; it’s data that can be used not only to show the organization is meeting its mission through its volunteer engagement, but also testimonials that can be used in funding proposals and volunteer recruitment messages. It would also be data that could help the organization improve its volunteer engagement activities – something that monetary value also cannot do.

Whether your organization is a domestic violence shelter, an after-school tutoring program, a center serving the homeless, an animal rescue group, a community garden – whatever – there is always a better way to demonstrate volunteer value than a monetary value for hours worked. What a great assignment for a nonprofit management or volunteer management class…

For more on the subject of the value of volunteer or community engagement:

Adopt a dog. And Don’t Just Ask for Money.

Lucy next to my blueberry bush
This is Lucinda. We adopted her in December of last year. She’s just 18 months – a lean greyhoundish brindle at 40 pounds or so.

One of the joys of working from home: my pre-work morning has been spent watching Harry, a little 10-year-old dog that I’m dog-sitting for a few days for a friend – he’s not even 20 pounds – playing with Lucinda, and it’s been absolutely hilarious. I love my still-a-puppy for adjusting her play for a smaller, slower dog, and I love Harry for being oh-so feisty. And I wonder yet again why more people don’t adopt older dogs.

Lucy is my first puppy – I got her at seven-months old. But she’s my fourth dog. My first dog, Buster, was probably two when I adopted him off the streets of a town in Massachusetts, my second dog, Wiley, was almost six and been shuffled around and neglected in three homes before me, and my third dog, Albi, was almost seven, rescued from the streets of a small town in Hungary. Adopting those older dogs was actually much easier in many respects than adopting a puppy: they were already house-trained, they were grateful for absolutely every milligram of love that came their way, and they had personalities that had allowed them to survive all those years before. They were each groovy, and happy to learn new tricks. I’ll never forget when my second dog, Wiley, had to go to another room with a vet without me, and he started to cry – big loud wails – because he didn’t want to leave me. And the vet said, “Wow, I haven’t seen a dog this bonded to an owner in a while.” And I thought, yeah, there’s that whole older-dogs-can’t-bond-with-new-families myth going down in flames.

Families with children that are concerned about introducing a new dog should really look into adopting an older dog. So many rescue groups know the personalities of the dogs in their care – do they like children? do they like other dogs? do they get along with cats? do they enjoy long walks or just need a few short ones? do you want a dog that’s quiet and sleeps a lot or that’s really active and needs play time every day? – and can match you with an older dog that would be perfect for your particular family and home. The big pet stores now have dogs from these rescue groups for adoption – they don’t use puppy mills anymore – and the volunteers there will be happy to answer your questions.

And with all that said… I’m really disappointed in the ASPCA TV advertisements. They never encourage you to adopt a pet from a shelter, they never encourage you to get your pet spayed or neutered – they only ask that you give them money. Just as volunteer engagement shouldn’t be only about getting work done (it should be about cause awareness-building, building trust in the community, etc.), TV advertisements for nonprofits shouldn’t be only about “give us money.”

Also see: Don’t just ask for money

Virtue & reputation in the developing world

womantargetMy Facebook newsfeed is filled with posts from my male Afghan colleagues, talking about their travels, their work, their children, sharing photos, etc. But rare is the post from Afghan women I’ve worked with. And recently, I was reminded yet again of why that is.

In some countries, a woman’s reputation regarding her virtue is every bit as important as food and health care, in terms of prosperity, let alone survival. When you are a girl or a woman in Afghanistan, or many other countries, you can’t just shrug at insults regarding your morals or honor. You do not have that privilege. You have to care deeply about what neighbors and co-workers and, really, what anyone might say about your virtue. Damage to your reputation regarding your virginity, your marriage, your care for your children, your sexuality, how you dress, how you behave in social settings, and everything else that makes up one’s moral character can cost a woman a job, her family, her marriage – even her life.

I was gobsmacked to find out just how true this was when I lived in Afghanistan for six months back in 2007 – my Afghan female co-workers were immobilized at times by fear of gossip about their honor. But it’s not just in that country: I heard a few comments when I lived in Ukraine that made me realize that, to a degree, it can be true there as well.

I was reminded of all this per an article in the Washington Post regarding women in Afghanistan who are being virtually assaulted, their Facebook profiles duped to create a second, fake profile, their friends invited to “friend” that profile, and then come the fake posts boasting of drug use and illicit behavior, attributed to the person being targeted. The identity thieves steal the women’s photos and steal and repost personal information publicly. Or, the woman’s actual account is hacked, the password changed so that she can no longer control the account – and the same tactic used: fake posts boasting of illicit behavior, altered photos of the woman drinking alcohol, etc. “Respectable reputations are demolished with a few keystrokes.” In addition, a woman on Facebook in Afghanistan may end up with an inbox deluged with pornography and violent threats from aggressive suitors and alleged militants. It leaves the women terrified of even their own family members, as the article details.

In the article, an Internet cafe owner talks about his attempts to help the many young women who are devastated to find out their profile has been duped or hacked with such reputation-destroying information and frantic to get the information removed. Sadly, his reports to Facebook aren’t taken seriously. The article says, “He suspects that the threats are so culturally specific — a profile photo showing a woman’s face or a beer Photoshopped into a photo of a female gathering, for example — that they often go unnoticed by Facebook administrators reviewing flagged accounts. What may look like an innocent account in the United States can be full of menacing innuendo to Afghan eyes.”

But there’s another reason that keeps so many women in Afghanistan and other countries off of social media as well: the Tall Poppy Syndrome. People talking about an accomplishment can be seen as bragging, and many feel that tall flower has to be cut down to the same size as all the others. The phrase is particularly popular in Australia, though some people say it isn’t success that offends Australians but, rather, someone that acts superior. But in many places, a woman saying anything on social media, except for praising the deity of her religion, is seen as bragging – and she becomes a target for her “tall” reputation being cut down. If you don’t believe that, search for malala yousafzai criticized on Google.

For all these reasons, many women in Afghanistan and other countries have given up on having a virtual identity at all – I personally know of two such women. This greatly hinders their ability to connect with potential colleagues abroad that could help them in their work, to build up a professional reputation beyond the walls of their office or beyond the staff of the organization, and build a career.

Of course, it hasn’t always been so easy in the Western world for a woman to shrug off gossip. In Pride and Prejudice, published in 1813, the heroine, Elizabeth Bennet, warns her father that the consequences of her sister Lydia’s reputation as a flirt affects “our importance, our respectability in the world”, noting that when a girl is perceived as being a flirt, it is the girl’s family members that pay the price: “Oh! my dear father, can you suppose it possible that they will not be censured and despised wherever they are known, and that their sisters will not be often involved in the disgrace?” 200 years later, no girl in the USA has to have that scene explained to her, even in our world of celebrity sex tapes and leaked nude photos and wardrobe malfunctions. Many women worldwide, even in “the West,” still fear loss of reputation through gossip, even if the consequences aren’t nearly as dire as in other countries.

By contrast, I now live in a privileged world where I can choose to shrug at personal insults thrown my way regarding my virtue, my moral behavior, etc. I know who I am, that I strive for integrity in my professional world and in personal matters, I know that the people I love and respect in my life know my true character and morals, and for me, that’s all that matters. If someone calls me a whore, I can simply roll my eyes and say, “Please call me Her Royal Highness and Whore, as it is my correct title,” and then I can go on about my day.

I’m from the Bible belt, and I’ve lived all over the USA, and I find that “but what will people think?!” is a mentality that still very much exists back home. I’m not sure when exactly I shed that mentality, but I do remember the first time I heard a story that says there was a man who constantly harassed and insulted the Buddha, but the Buddha never seemed fazed by it. When someone asked why he didn’t take offense to the insults, he replied, “If someone gives you a gift and you refuse to accept it, the gift stays with the giver.” I remember thinking: that’s what I want to strive for. Though, full disclosure: insults about my looks, my age, my weight, etc., still feel like punches in my gut, anc criticism of my work, and my approach to work, can sting. But insults about my virtue? Have at it – I don’t care.

So we, in the West, do understand, to a degree, the perils of gossip regarding moral behavior for our sisters in other countries. But what’s to be done? We certainly need to pressure social media companies like Facebook and Twitter to better respond to complaints of duping and hacking. But should we also encourage a new way of thinking: “Sticks and stones can break my bones but words can never hurt me”? I’m not sure it’s possible to become unoffendable – but could an entire culture be taught, deliberately, to become less so? Would that be a part of women’s empowerment, of the United Nations Sustainable Development Goals (SDGs), particularly #5 Achieve gender equality and empower all women and girls?

Regardless, it should serve as a caution to humanitarian and development workers wanting NGOs and government agencies to engage more on social media; you need to provide guidance for the women who would be expected to manage online activities on how to stay safe and protect their personal reputations.

January 4, 2016 update: See this post on TechSoup that summarizes an article about the risks taken by women in Pakistan, particularly female students, who use social media, and highlights the work of Nighat Dad, a lawyer in Pakistan who works to help women stay safe online.

Also consider this real-world example: The book Kabul Beauty School by Deborah Rodriguez chronicled her time running a beauty school in Kabul, where she trained and managed Afghan beauticians. The book ended up on The New York Times bestseller list, made an overnight sensation of Rodriguez, and was slated to become a movie, with Sandra Bullock playing the lead. But then her Afghan husband turned on her, demanding proceeds from the book. Other people showed up at the beauty school, demanding money from the women that worked there and threatening to bring dishonor to their families by showing photos Rodriguez had taken with her cell phone inside the shop of women behaving in an “un-Islamic” manner – photoss that, at the time of this blog, can still be found online. The book and those photos exposed the women to risks. Several of the Afghan women who worked at the beauty school and whose private lives she documents in her book went into hiding and applied for political asylum within the United States. They feel abandoned by Rodriguez. In an article a year after fleeing Afghanistan, she said “If I could give them what they want, I would. I don’t know how to help anymore.” The fate of the women remains unknown. Photos and stories shared in moments of joy, fun and sisterhood have ended up the very people she was trying to help.

Update April 16, 2019: The Kandahar field office of UN Assistance Mission in Afghanistan (UNAMA) hosted a discussion with 20 women representatives of civil society, local media, provincial council members, teachers and university students active on social media. The participants agreed that social media campaigns and platforms are important means of advocacy for women to play their role in peace process. Balancing the pros with the cons -such as risks of harassment from trolls and others- they created a closed social media group dedicated to empowering women. In southern Afghanistan, as in other parts of the country, women are largely left out of decision-making and peace processes. Gender-based violence is prevalent and women are not visible in many public domains because of family and other cultural restrictions. The limitations apply to social media as well with indicators showing that, despite the potential, very few women in the southern region are active in this sphere. See more via this UNAMA Facebook update.

Updated April 15, 2021: A comic strip demonstrates the challenges women face online. It’s developed by Kenya ICT Action Network (KICTANet). In a story of three differently aged, differently shaped and differently employed women, we see what violence can look like online, how the seemingly harmless can actually contribute to it, and what we can all do to prevent it and to create a safer space for women online.

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Don’t shoot the questioner

logoGovernment agencies and nonprofits HATE my questions on social media. I ask them publicly because, often, I don’t get a response via email – or because I want my exchange with the organization to be public. Questions like:

  • Where is the list on your web site of your board of directors?
  • Where is the bio on your web site of your executive director/program director, etc.?
  • Where is your latest annual report of finances (income and expenditures) on your web site?
  • I saw your quote in the newspaper, and wondered: where is the evaluation that says your program lead to a 30% drop in juvenile crime? Is there a link on your web site to this study?
  • You have a form on your web site for people who want to volunteer to fill out/an email address for people that want to volunteer, but you never say what volunteers actually do. What do volunteers at your organization do?

Responses, if they come at all, rarely thank me for pointing out missing information on the web site, or apologize for not having such. Rather, most responses are one of these:

  • We’re not required by law to provide that. 
  • Our web site is being redesigned. It will be a part of the new web site. (no date is provided on when the web site will be re-launched)
  • That information is confidential. 
  • That information is on our web site (with no link to where it is).
  • Why are you asking?

I admit that I sometimes ask a question because I’m annoyed that the organization isn’t being transparent, or because a newspaper reporter wrote a glowing story I read about the organization or program didn’t ask these questions – just took every quote from the representative as fact. But I also ask the questions because I’ve sometimes considered donating to an organization, or volunteering with such – and I’m then stunned at the lack of transparency.

None of these questions should bother any organization or agency. None. They are all legitimate questions. Often, they are questions you yourself invite, by talking at civic groups or in the press about the quality of your leadership, the impact your organization is having, the services your organization provides and your value to the community.

If you say you don’t have time to provide this basic information on your web site, one has to ask: what is it that you are spending your time on?

Also see:

Use Tech to Show Your Accountability and To Teach Others About the Nonprofit Sector!
Mission-Based groups are under growing scrutiny. What you put on your web site can help counter the onslaught of “news” stories regarding mission-based organizations and how they spent charitable contributions.