Monthly Archives: February 2020

Saying “no” to recruiting volunteers for certain tasks

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Volunteer recruitment has always been easy for me. Often, when I post an assignment to a third-party platform like VolunteerMatch on behalf of whatever nonprofit I’m working for, I end up having to take it down two days later, because I get plenty of candidates to choose from.

I try to craft volunteer roles in a way that will benefit the volunteer (enhance or show-off skills, give them an opportunity to be involved directly in a cause, maybe even have fun). I also am explicit about why the task is important to the organization and those we serve. And I’m detailed in the role description of exactly what the expectations are in terms of time commitment and deadlines.

I also almost always get to make a commitment to involving volunteers in my work at a nonprofit – if I’m working for a nonprofit that already involves volunteers. I don’t involve volunteers in my work because “I have all this work to do and I can’t afford an assistant.” I do it because I think volunteers might be the best people for a task – like when I need more neutral eyes, when I need people who might be more critical in surveying participants or in reviewing the data they are compiling than a paid person. I do it because I think non-staff should get to see how a nonprofit works in a transparent, first-hand way – and I think those people turn into amazing advocates back out in the communities around the organization.

Sometimes, other staff see these volunteers involved in my work and are inspired to involve more volunteers in their work too. But they often just see “free labor” and want to treat VolunteerMatch like Task Rabbit: we’ve got work to do, let’s find someone to do it – for free!

I once had a staff person ask if I would recruit a new volunteer for her to serve food and then clean up after a breakfast meeting. I said no. At this particular organization, I believed strongly that every volunteering opportunity should include an emphasis on the volunteer learning what the nonprofit did, who it served and why the nonprofit was needed. Serving food and washing dishes didn’t do that. I also felt like involving volunteers in this way would contribute to the idea that so many staff members have at that organization: volunteers are free and do stuff we don’t want to do. I also didn’t like the idea of board members thinking of the “other” volunteers as merely waitresses and dishwashers.

It’s not a black or white issue: if someone contacted me and said, “I urgently need volunteering hours for court-ordered community service,” I might offer them that waitressing and dishwashing volunteer gig, knowing how hard it is for them to get the hours they need, but I would also offer all the other volunteering opportunities we have available as well and, if the volunteer was qualified, consider them for other, more significant roles too.

If this was a big fundraising event for the nonprofit, I might feel differently about having volunteers staffing the coat check, making sure there is plenty of coffee and helping clean up – but I would recruit the event-support volunteers from the ranks of our current volunteers, and those volunteers would be identified to all attendees: “We want to let you know that the staff you see here helping you all have a great experience here tonight are some of our volunteers. These are the volunteers who work with our clients, work on our web site, edit videos for us, research grants for us, etc. They are students, web designers, lawyers, job seekers, etc. They are here tonight, as volunteers, to further show their support for our organization and we encourage you to talk to them about what they do as volunteers for our organization.”

Why am I so concerned with the appropriateness of volunteer roles? The titles alone on these blogs and web pages that I have written should explain why – but if they don’t, then you’ll need to read them:

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Too much text on the web? Bollocks

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I have always believed content drives design for any communications product, from a paper brochure to a website. What good is a supposedly “well designed” or “eye-catching” poster, billboard, flyer, manual or website if it doesn’t get the result you want – and the result is not just people looking at it and saying, “Oh, what a lovely design,” but what they DO and how they THINK after experiencing that product.

I will never forget being handed a company brochure at a nonprofit where I had just started and being told, “It won a design award!” I looked it over and said, “The text is too small for someone who needs glasses to read and dark green text on a light green background makes it really hard for ME to read as well.” I didn’t last long at that job…

Then there was the designer who so proudly presented me with his design for an upcoming event, and it was beautiful, but it was missing the date, the time and the location of the event, and it implied the event would be something that it wasn’t. But, hey, it was pretty! He was crushed when I told him he had to add the necessary info. “But… it ruins the design…” he sighed…

And then there was the nonprofit that decided it wanted to delete at least half the text off of its web site. It did so, resulting in an onslaught of email from people asking for more information, and me having to constantly cut and paste, over and over, the information that used to be on the web site.

My attitude about text – about the importance of clarity and completeness over just brevity for brevity’s sake – puts me at odds with many a designer. But it recently put me at odds with people who believe “too much text intimidates young people” and, therefore, you should cut down on the number of pages on your web site.

Bollocks.

Yes, I get it – most people don’t read everything on a web site. That has ALWAYS been true. I have always known people don’t go to a website and read it like a book – they go to a website, read the home page, and if they are enticed, or in need of certain information, they click on something and read more.

What’s great about the web is that you can create a site that appeals to BOTH of those groups of information consumers, those who just need a bit of info, and those who want to dive deeper.

Also, people often go to a web site not as a fresh, new visitor who need something shiny waved at them to be intrigued – there are those that go to a web site looking for specific details. They may be a current volunteer who wants to get clarification regarding the purpose of your organization’s community engagement. They may be someone who wants to understand more about why the issue your nonprofit addresses exists at all. They may be someone who is doing a reference check on someone claiming to be on your board. It may be a CURRENT STAFF MEMBER who wants to stay on brand/message, and to do that, needs to know what the official wording is regarding some program or practice.

How many times have I joined an organization as a new employee or consultant and my only source for vital historical information I need is the organization’s web site? And how many times has the organization not had that vital information on their new, shiny, modern, streamlined website, so I have to go find it on an old version of their site on the Internet Wayback Machine?

Absolutely, when someone opens a web page, they shouldn’t feel overwhelmed. Some are overwhelmed by lots of text. I’m overwhelmed by lots of photos – because I rarely go to a web site for photos, I go for information, and I feel like I’m lost in a sea of images and I search for real, actual information I need.

The philosophy is to put JUST enough information on a web page to get people to sign up for an event, put JUST enough to get people to buy a ticket. I get that. And, certainly, for landing pages, it’s a good philosophy. But there are many users who are going to need more information. So why not have a link to more information so people like me, who are NOT going to buy that ticket or sign up to volunteer based on just a paragraph or two, can dive deeper? Believe me, there is PLENTY of room on your web site for that additional information. There is plenty of room on the web for more web pages.

One last note: I have once again been in a position to create tasks for volunteers and then to recruit and involve volunteers in those positions. I tried the less-is-more for role descriptions – and ended up with an endless number of questions from volunteers, asking for all those details I was leaving out of my pithy recruitment posts. Lesson learned: I went back to long-form.

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

“Gender & Politics” Panel, Washington County, Oregon

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Last week, I had the honor of moderating a panel discussion on “Gender & Politics” in Washington County, Oregon. The discussion was hosted by the local chapter of the American Association of University Women (AAUW) and was held at Taylor Auditorium at Pacific University.

The panel featured three women holding voter-elected offices in Washington County: See Eun Kim, a Hillsboro School Board member, Kate Grandusky of Gales Creek and the Forest Grove School Board, and Felicita Monteblanco and Chair of the Tualatin Hills Park and Recreation District Board of Directors.

Women’s involvement in government, and their overall civic engagement, is something I’m passionate about. I’ve participated in initiatives that support this abroad, including in Afghanistan, and it’s fascinating to participate in initiatives here in the USA – so many of the challenges are exactly the same. Since moving to Oregon in 2009, I made it a personal mission to encourage more civic engagement by everyone, including women, by posting on various social media channels every publicly-announced opportunity I could find for the public to hear from city council members and county officials where I live, local state representatives and senators and national officeholders, as well as those running for any elected office. I’ve also made it a goal to engage much more myself, such as serving on the Canby Bicycle and Pedestrian Committee, the Forest Grove Public Safety Advisory Commission and the Washington County Cultural Trust, as well as joining and volunteering with the League of Women Voters – Washington County Unit.

It was because of these activities that I was invited to be the moderator of this gender and politics panel here in the county where I live in Oregon. It was an opportunity to hear first hand from local women about their experiences in running for public office, the systemic changes needed they might think are needed for more women in office, and what we can do to encourage more women to run. And it was a terrific cross-section on the panel, in terms of ages and ethnic identities.

Before the discussion began, I noted a few things about women in politics in the USA and in Washington County, Oregon specifically:

  • Women make up at least half of the population here in the USA. Yet, as of now, women represent just over 20 percent of US Congress members – but that’s IS a record with just over 100 women serving. One of those members is the representative for our area here in Oregon, Suzanne Bonamichi (yeah!).
  • While it’s a record number of women overall in the US Congress, it’s the lowest number of Republican women in the House in a quarter-century (just 13).
  • Women have run for President and for Vice President in the USA, but have never held those offices. Meanwhile, many other countries, including the UK, Germany, New Zealand, and Pakistan are, or have been, lead by women.
  • In Washington County, of our 13 Oregon state representatives, 6 are women – that’s almost half.
  • There are five members of the Washington County Board of Commissioners, and two of them, including the chair, are women. The chair is Kathryn Harrington and member Pam Treece represents District 2.
  • In Forest Grove, where the panel was held, of the seven members of the city council, three are women: Councilor Elena Uhing and Malynda Wenzl, both elected, and the newest council member, recently appointed Councilor Mariana Valenzuela.

Some food for thought I offered as moderator to set the tone for the evening:

  • 2018 data from the Pew Research Center shows that Republican and Republican-leaning women are roughly twice as likely (44 percent) as Republican men (24 percent) to say that there are too few women in office, and are also significantly more likely to say that it’s easier for men to get into office.
  • Majorities of Republican women, Democratic women, and Democratic men say that women have to do more to prove themselves, compared to that 28 percent of GOP men. Likewise, while nearly half of GOP women and majorities of Democrats believe discrimination keeps women from office, compared to just 14 percent of GOP men.
  • Republican women are also significantly more likely than men in their party to say that sexual harassment, differences in party support, and voters “not being ready” to elect women keep women out of office.
  • Like Republican men, Democratic men are significantly less likely than their female counterparts to believe that Americans “aren’t ready to elect a woman to higher office.”
  • The poll also shows that Americans see women and men as having different abilities regarding both leadership and policy.

Some things I learned from the panelists’ comments:

  • None had run for office before and all said a version of, “I didn’t know how to run. I never did anything like this before!”
  • Two of the three were graduates of the Emerge program and said it was incredibly helpful in their campaigns. Those two also felt being mentored by women who had run for office was essential to their success and says there is a need for even more mentoring.
  • All three said personal connections with the community they wanted to represent and “social capital” were fundamental to their success as candidates and as officeholders. All of them knew a lot of people in their communities and were trusted by those people.
  • Two noted that women need to start asking, explicitly, for childcare to be provided at candidate forums, city council meetings, school board meetings, etc., if we truly want more women involved in politics.
  • One noted that, for many women, “We do not look in the mirror and see a candidate. But many men do look in the mirror and say, ‘I should run for office!” She also talked about imposter syndrome (something that I also suffer from!).
  • Two members of the panel noted that it was important to never be embarrassed to ask questions or to not know Roberts Rules of Order, that if someone says, “You are not following the rules!”, immediately ask for guidance and advice on how to do it.
  • One emphasized something I emphasize myself: go to the meetings of the government body you want to serve on. If you are going to run for school board, you need to be going to school board meetings. Become familiar, first hand, with how it works.

Here is the article in the Forest Grove News-Times newspaper about the event, and it does a good job of summarizing the candidates’ comments from the evening.

Questions I didn’t get to ask:

  • Do you feel like people have treated you differently as a candidate or serving in office because you are a woman and, if so, could you give an example of this?
  • How do you handle criticism?
  • How do you achieve work/life/office/family/volunteer balance?

An observation that I found startling as I listened to the panelists: they were focused on policies and actions regarding health, education, housing and the environment – and never once mentioned anything about how to help businesses. I don’t think any are anti-business, but I find it fascinating that talk of business-friendly policies that absolutely dominate political discussions with male candidates and officeholders wasn’t mentioned at all by these panelists.

As moderator, I tried to keep my statements at the event at a minimum – this was an event to hear from the panelists, not me. But what I would add to the advice about getting more women to serve in office:

  • Take your daughters, other female family members and friends to a city council meeting, to a school board meeting, to a candidate debate, or anything else that would expose them to how local government works.
  • Encourage your daughters, nieces, sisters, etc. to run for leadership roles at school or in any groups they are in. Celebrate them even if they don’t win the leadership position.
  • Discourage everyone in your life from disparaging a female candidate or an officeholder’s appearance – her hair, her makeup, her style of clothes, etc. – and her voice. Encourage discussion instead of a candidate’s opinions, positions and actions, including criticism. Watch carefully what you yourself say about any female officeholder, candidate or other leader (or aspiring leader).
  • Teach young women how to walk into a room for the express purpose of networking. Talk about how to approach a group, how to introduce yourself, how to shake hands, how to be culturally appropriate if you realize someone might not shake hands, etc.
  • If you have any doubts about your public speaking abilities, join your local chapter of Toastmasters.
  • Remember that you have EVERY right to take up space in any room, in any conversation. Take up that space and own it.

I could say so much more… I desperately want a diversity of more women on citizens’ advisory committees, including planning commissions, in addition to wanting a woman President and Vice-President. I want to support that happening anyway I can.

Also see these related blogs:

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.