Sophie Otiende is a program consultant for HAART Kenya, a nonprofit that bills itself as the only organization in Kenya that works exclusively on eradicating human trafficking. In this podcast with The Nonprofit Quarterly, Otiende discusses her anti-trafficking work and why awareness campaigns fail to deter vulnerable women who are already suffering from poverty and abuse in their own homes. She also says donors must do a better job of providing emotional support to frontline staff. And she talks about the ethics around what The Nonprofit Quarterly calls “survivor porn,” which happens when survivors of trauma are asked by a nonprofit to provide an account of their causes, in a video, in an interview with the press, etc., to provide an emotional hook to attract donors to the nonprofit. The podcast asks some hard questions about the power dynamics between survivors and the nonprofits that have helped them.

On a related note is this article from March 2019 from the Thinking Person’s Guide to Autism: “Inspiration Porn: How the Media and Society Objectify Disabled People.” This article is about, specifically, someone film or taking photos of a person with a disability in public doing just about anything – eating, getting on and off a bus, going down the street – without that person’s permission, and then uploading it to social media with some sort of inspirational message, making the person with a disability’s experience a “feel good” story. Even journalists are guilty of this. Often, the stories are about someone helping the person with a disability – say, to push their wheelchair over a corner curb that doesn’t have a curb cut – which deflects from what should be the real story: why doesn’t the curb have a curb cut? As one person in the story says, “Inspiration porn makes us feel that everything is going to be OK.”

Both of these are, like “poverty porn”, voyeuristic. As Skye Davey says in this article, “It captures human beings in vulnerable, deeply personal moments, and packages that trauma (and humiliation) for consumption.” All three over-simplify poverty, famine, human rights issues, sex trafficking, accessibility and challenges for people with disabilities, and other complex issues. It promotes a fiction that these issues can be fought with charity and message-promotion on social media, without structural change.

In this opinion piece in The Guardian, Jennifer Lentfer notes:

Poverty, disease, injustice, and conflict are all heartbreaking. But sometimes the work needed to tackle them is not new, innovative, or sexy. It might be citizens demanding fundamental services like improved healthcare or better roads; or governments better managing their budgets; or pressing local agencies to be more responsive to public concerns… We must highlight the grey area between our interventions and the reality of how social change occurs. Trust the public with a little more nuance – they can handle it.

The subhead on this Guardian piece says, “Our job is to tell compelling stories without trivialising people’s lives – and to promote a more nuanced narrative about how to achieve lasting change.” Without poverty porn, survivor porn or inspiration porn. It can sometimes be a difficult balance, but it’s a balance worth pursuing.

There are some good resources regarding ethics and photography in humanitarian work that have advice that can be applied for nonprofits working with vulnerable populations (people who are homeless, people experiencing addiction, people who have experienced domestic violence, foster children, people with disabilities, etc.) in their own countries, including:

• Ethics and Photography in Developing Countries, from Unite for Sight
• Call for ethical standards in nonprofit humanitarian photography
• Digital Styleguide from World Vision
• Code of Ethics from Photographers Without Borders
• Images of health and disability, from the World Health Organization
• University of Toronto International Centre for Disability and Rehabilitation (ICDR) Guidelines for Ethical Photography

I would love to hear from others about how they maintain this balance in their representation of vulnerable populations in public relations and marketing materials.

Also see:

• Myths about sex trafficking abound in the USA
• Teaching youth about poverty – teaching compassion or supremacy?
• Advice for Taking Photos in the Developing World
• Nonprofits addressing homelessness or addiction urgently need to improve their public education
• Extreme poverty is not beautiful
• Provocative campaigns against voluntourism
• Charity isn’t enough
• Could your organization be deceived by GOTCHA media?
• Growing misconceptions about the role of nonprofits in the USA
• Basic Press Outreach for Not-for-Profit and Public Sector Organizations
• Outreach Via the Internet for Mission-Based Organizations
• Getting More Viewers for Your Organization’s Online Videos 
• Handling Online Criticism
• How we communication online: creating intimacy (not in a creepy way)
• All of my resources regarding communications and marketing

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