Monthly Archives: October 2018

what aid workers can learn in their home countries to use abroad (& vice versa)

In Afghanistan, I sat in on community meetings and presentations in small towns, where local people, men and women, talked about the community’s most pressing needs and debated how to address them. There were arguments, rivalries, compromise, passion and lots and lots of discussion. Not everyone liked each other, sometimes for personal reasons, sometimes because they had different political agendas. It took forever to make decisions or get things done.

In the small town where I live in Oregon, I sit in on city council meetings, work sessions and forums, where local people, men and women talk about the community’s most pressing needs and debate how to address them. There are arguments, rivalries, compromise, passion and lots and lots of discussion. Not everyone likes each other, sometimes for personal reasons, sometimes because they have different political agendas. It takes forever to make decisions or get things done.

If you have worked overseas with the United Nations, USAID, DFID or any international aid and humanitarian agency, and you are now in your home country, I challenge you to get involved, or at least observe, locally an activity with which you were involved in a developing country. You will find that so many of the complexities, challenges and ignorance you think are typical of a developing country are, in fact, the same as your own home. And, quite frankly, many aid workers are in need of that humbling experience.

And if you want to work internationally in aid and development, I challenge you to get involved locally in efforts that are similar to what you want to do abroad. That could be an agency helping people with HIV/AIDS (and educating the community about such), a nonprofit that helps small family-run farms, a Planned Parenthood clinic, a job-training program, educating people about voting through a chapter of the League of Women Voters and on and on. I’ve written about this before: I’ve said it before, but it’s worth saying again.

Since moving back to the USA in 2009, I still sometimes deploy abroad for brief stints, but in between, one of the ways I keep my skills sharp is by taking my own aforementioned advice, volunteering with a local nonprofits doing similar work to what I’ve done in other countries, serving on a local government’s citizens commission (the one I serve on addresses public safety concerns), and attending city council meetings and work sessions whenever my schedule allows. And if I squint, I often feel like I’m back in Afghanistan. Or Ukraine. Or Egypt. Or Hungary. Or UNV headquarters in Germany.

Also see:

Updated: How Misinformation Can Derail Aid & Relief Efforts

There are lots of obstacles that can stand in the way of human, community and institutional development, aid and relief efforts, or government health initiatives, or even elections. But there is one obstacle that, until recently, rarely got discussed: widespread misunderstanding and myth-spreading.

Folklore, rumors (or rumours) and urban myths / urban legends, as well as organized misinformation campaigns and “fake news”, often interfere with relief and development activities, and government initiatives, including public health initiatives — even bringing such to a grinding halt. They also create ongoing misunderstandings among communities and cultures, prevent people from seeking help, encourage people to engage in unhealthy and even dangerous practices, cultivate mistrust of people and institutions, have even lead to mobs of people attacking someone or others for no reason other than something they heard from a friend of a friend of a friend, motivated legislators to introduce laws to address something that doesn’t exist, and influenced elections. And with the advent of social media like Twitter and Facebook, as well as just text messaging among cell phones, spreading misinformation is easier than ever.

Since 2004, I have been gathering and sharing both examples of this phenomenon, and compiling recommendations on preventing folklore, rumors and urban myths from interfering with development and aid/relief efforts and government initiatives. I do this research and entirely on my own, as a volunteer, with no funding from anyone. I update the information as my free time allows – and time has allowed such.

Once upon a time, I had wanted it to be the topic of my Master’s Degree thesis, but back in 2004, I couldn’t get an agency to go on record to tell their story. The few representatives of organizations that I talked to didn’t want to give any attention to the misinformation campaigns that were targeting them. With the advent of social media and the proliferation of misinformation, government agencies and nonprofits are scrambling to address rumors before they get out of hand – and before people are killed as a result. For instance, in 2017, in India, in the southern state of Telangana, videos were circulated among villagers that had been staged or edited in a particular way and claimed to show children being abducted by a criminal gang were circulated in more than 400 villages in the southern Indian state of Telangana via WhatsApp and an Indian messaging service called ShareChat. These videos claimed that the children were being abducted in order to harvest their organs. The claims in these videos were completely false. But because so many people believed what they saw in these videos, people stopped going out of night, several completely innocent people were attacked by mobs who accused them of being organ thieves, and at least 25 people were murdered – lynched – falsely accused of being a part of the gang. Here’s more about the consequences of such misinformation campaigns and how the situation in India was addressed.

Also see:

Scammers target those that care about soldiers, world affairs

Aid workers need to help local staff avoid scams 

You have an obligation to be truthful online

My voluntourism-related & ethics-related blogs (and how I define scam)

Knowbility’s AccessU 2019: Call for Papers

Knowbility’s John Slatin AccessU 2019: Call for Papers

Proposal submission deadline: Friday, January 24, 2019 at 11:59pm CST

Passionate about accessibility and inclusion?

Think you have a thing or two to share about accessibility?

Accidentally used the phrase “cool as an #a11y cat” in a sentence once?

Knowbility wants to hear from you!

Please complete this online form if:

– You are available to be in Austin, Texas, USA May 15-17, 2019 for AccessU
– You are a skilled practitioner in the field of web and app accessibility
– You are a great teacher
– You want to share practical skills that make the web and other online tools better for everyone
– You find it incredibly difficult to say no to fun

AccessU is the time of year where some of the most amazing instructors in this field get to roll up their sleeves, let their hair loose (here’s lookin’ at you, Denis Boudreau), and dive in as they share their expertise in a hands-on, practical training environment. In addition to valuable networking opportunities and free breakfasts/lunches each day, AccessU instructors receive a complimentary conference badge for Knowbility’s 2.5 day conference from Wednesday, May 15 to Friday, May 17, 2019.

Proposal notifications will be sent by email for each submission no later than February 10, 2019 at 11:59pm CST.

Just want to attend AccessU and soak up the knowledge? Get 2019 tickets at 2018 prices. Sale ends on December 31, 2018, or once the limited seats are gone (only 50 of each ticket type!). Ticket information and pricing at the AccessU web site.

If you have any questions, please email accessu@knowbility.org or call (512) 527-3138.

Also see:

Pioneering in “hacks for good”: Knowbility

Lessons for online outreach to nonprofits, NGOs & charities

Something New & Innovative? How about something that WORKS?

So often – TOO OFTEN – I hear nonprofits, government initiatives, NGOs, charities and other mission-based programs complaining that they aren’t getting good attendance at their events or program activities, or aren’t getting any press coverage, or don’t have enough volunteers, and so they are looking for something innovative and new in marketing.

But is something innovative and new really what they need?

In my junior year at Western Kentucky University, a million years ago, one of my professors proposed an idea to me: for one of my senior year classes, to fulfill my minor in theater, I could be in charge of marketing the Fall Children’s Theatre series, a then-annual event where three to four student-directed productions were presented, all focused on children audiences. I would get credit for a full senior-level class for such. I had also been working at the local arts center as a marketing intern outside of classes and had a wonderful mentor there who had taught me a lot about getting press coverage – combining this experience with my journalism major and newspaper experience, it was an offer I couldn’t refuse!

I was oh-so-successful at getting kids and their parents to the plays. One performance had to be delayed a few minutes because there were so many kids pouring in from an area kindergarten. We consistently sold out of intermission snacks, filling the coffers of our student theater society. Of course, I got an “A” for my efforts: my professor said they had never had so many full houses for the Fall Children’s Theater series.

Was I innovative in my approach to marketing these shows? No. All I did was the basics:

  • Sent press releases in a timely manner, with complete information, to area newspapers, and the one local TV station, in time to get into their calendar sections.
  • Sent press releases to local schools and kindergartens as early as possible.

That’s it. That’s all I did. And I sent these by mail – there was no Internet in my world back in those days. I had no budget to do anything else. All I did to be so wildly successful was the basics of marketing. And I did the basics WELL. Before my involvement, press releases were never sent, or were sent too late for information to be included in a local newspaper or on TV, or didn’t have complete information.

Before you start looking for something innovative to improve attendance at your events, increase program participants, recruit more volunteers, increase your visibility, etc., look at your current communications:

  • Is information on your web site up-to-date and complete, with answers to Who?, What?, Where?, Why? and When? right in the first paragraph of any information about events?
  • When you post about information on social media, do you make sure it includes Who?, What?, Where? and When? (you may not have enough room on Twitter for Why?)
  • Are you sending press releases and announcements to every area media outlet in your area, including newspapers, radio stations and TV stations watched in your area, in a TIMELY manner?
  • If you have a poster or brochure about the event, are the answers to Who?, What?, Where?, Why? and When? obvious and easy to find/easy to see?
  • Has your up-to-date, complete information been emailed directly to every employee, every consultant and every volunteer at your organization, in a timely manner?

There’s nothing innovative about any of that – but these steps are absolutely fundamental to successful marketing by nonprofits. And often, it’s all that’s needed.

Also see:

Scammers target those that care about soldiers, world affairs

Scams abound targeting people that want to support humanitarians in the field, support soldiers serving abroad, or that want to work for the United Nations. The scam always involves the transfer of money or the sending of a money order – which is the same as cash – but the money doesn’t actually go to those humanitarians or soldiers working abroad, and once sent, the money can never be recovered..

I’ve created this post hoping it will get picked up by search engines, so that people thinking of sending money but who think there might be something up might find it and hold on to their funds instead.

Please note:

  • Doctors working in the field for Doctors Without Borders, UNICEF or any humanitarian agencies do NOT request donations via email, online forums or dating sites to fund their work or money to help them travel. If an NGO is raising money for medical missions of its staff, it will do so via a web site and it will be easy to verify if the NGO is legitimate.
  • NO doctors, surgeons or nurses on UN peacekeeping missions raise money for their missions. None.
  • Soldiers on United Nations-related deployments – “UN Peacekeepers” – do not need money to take a vacation or access their bank accounts.
  • The United Nations does not approve military vacations or pensions, or release packages in exchange for a fee.
  • The United Nations does not charge a fee at any stage of its recruitment process (application, interview, processing, training) and does NOT request information on job applicants’ bank accounts. To apply for a job go to careers.un.org and click on Vacancies.
  • The United Nations does not charge a fee at any stage of its procurement process (supplier registration, bids submission).  Visit the Procurement Division to see the latest business opportunities with the United Nations.
  • The United Nations does not request any information related to bank accounts, Paypal or other payment systems.
  • The United Nations does not offer prizes, awards, funds, certificates, automated teller machine (ATM) cards, compensation for Internet fraud, or scholarships, or conduct lotteries.

Want proof that someone claiming that they work for the UN in Iraq and that they need money from you is a liar? It took me all of 37 seconds using Google to find the official web site for the UN Mission in Iraq, which has email addresses you can use to contact someone there to confirm someone is or isn’t working for them. Same for Syria. Same for Afghanistan. Same for any other country.

Another popular scam targeting developing countries is one where a small NGO or charity receives an email claiming that the NGO or charity has been chosen to receive a grant from a well-known foundation or philanthropist, but that the bank account information is needed from the NGO, or a processing fee is needed, in order for the money to be transferred. When I directed the UN Online Volunteering Service, one of the NGOs using the service contacted us to say that they thought they had won a grant from the “Bill and Melinda Foundation” but they hadn’t received the money yet, even though they gave out their bank account information as requested – and, in fact, they were now missing all of the money in their account. I had to tell this small African NGO that they had been scammed. I pointed out to them that the email they had received was full of grammar and spelling mistakes and had even gotten the name of the Foundation wrong. The “foundation” also would never use a Hotmail or Yahoo account – they would have their own domain name. And, finally, foundations, famous actors and musicians and other philanthropists never send money out of the blue to an NGO – there is some kind of personal connection that has been made, with real names from trusted, real references, that leads to such a gift (such as when Prince made donations to PARSA, an NGO in Afghanistan – that happened because of an in-person meeting between the musician and someone associated with the NGO). It was a heart-breaking conversation: this NGO had gone from excitement and happiness to confusion and, ultimately, sorrow and embarrassment.

A better idea than looking for proof: just assume it’s a scam and don’t respond.

Also see:

Aid workers need to help local staff avoid scams

Folklore, Rumors (or Rumours), Urban Myths & Organized Misinformation Campaigns Interfering with Development & Aid/Relief Efforts, & Government Initiatives (& how these are overcome)

My voluntourism-related & ethics-related blogs (and how I define scam)

14 simple things to do to your web site to attract more donors

Quit looking for the magic app or crowdfunding platform that will attract online donations for your organization. Attracting online donations is NOT a software challenge: it’s an information challenge.

Here are 15 EASY things your nonprofit, non-governmental organization, charity or other mission-based organization can do right now via your web site that will make your organization more attractive to online donors, who may be current volunteers, new volunteers, family of board members, someone across town or across the country:

  1. Make sure your organization’s full name appears as text on your home page and your “about us” page (not just in the graphic of your logo). This will make your organization’s information easy to find online. Many times potential donors will look for you online based on your organization’s name – you want to make it easy for them to find.
  2. Make sure the location of your organization is on you home page and your “about us” page. You don’t have to give the street address if, for some reason, you don’t want to make your physical address easy to find (such as in the case of a domestic violence shelter or home for foster children) but you do need to say the city, the state or province and the country where your organization is based. Many times I have looked for a particular nonprofit in a particular place and I cannot tell on the web site if the nonprofit is the one I am looking for because it never says what region it’s in – and there are so many nonprofits and NGOs with similar names.
  3. You need to have as much information on your web site about what your organization has accomplished as you do about it needing funds. And don’t just talk about activities: talk about RESULTS from those activities. People want to fund organizations that make a difference, not organizations begging for money, especially organizations that have dire messages about soon closing their doors.
  4. Note what your organization’s costs are. If I make a donation, what is that donation paying for? If most of your funds go to staff salaries, that’s okay: talk about the expertise of your staff, the hours they devote to working directly with those you serve, what they do in their work, etc.
  5. Make sure your web site is free of misspellings and grammar mistakes. If your web site isn’t a good representation of your organization’s work, why would I donate?
  6. Make sure your web site has no outdated information. If I click on “upcoming events” on your home page, and the first item is about an “upcoming” event that actually happened nine months ago, I’m not going to be inclined to donate, because if you cannot maintain an up-to-date web site, perhaps you struggle delivering your programs or managing money as well?
  7. Make sure your web site is mobile ready – it should work on a smart phone, not just a lap top.
  8. Do not say on your web site that you involve volunteers to “save money” or list a monetary value for volunteer hours, because as a donor, my reaction could be, “Why should I make a donation? They should just get volunteers to do the work for free.”
  9. Make sure your web site has everything it needs to attract new volunteers. Volunteers often become donors.
  10. Have a page that describes the history of your organization, who founded it, where it is located, why it was founded, etc. This establishes credibility for your organization.
  11. List the board of directors. This further establishes credibility for your organization – it shows the people willing to be fiscally-responsible for this organization.
  12. Get a group of family members or friends of staff to bring their laptops or smart phones to your organization. Ask them to find your web site online, without using the URL – using only the name of the organization, or something about your mission and your location, like “Help animals in Henderson, Kentucky.” See how long it takes them to find your organization’s web site using various methods and find out how they search for it. Note any problems they have in finding the site and address this accordingly.
  13. With this same focus group, ask what the site says that would make them want to donate. Listen to what they say and make improvements based on that.
  14. Offer a way to donate online. Even if just 10% of all of your donors choose to donate online, that’s money you would not have gotten otherwise, and the number of people that switch from donations by postal mail to online donations rises every year. There should be a way for people to donate using a credit card and Paypal.

And here is a non-web site specific way to increase donations to your organization: Put a notice on every fundraising event or fundraising activity that says that a person doesn’t have to participate in the event or fundraising activity in order to donate to the organization. “You don’t have to attend our black and white ball to donate to our organization! You can make a donation anytime via our website…”

By the way: much of this is the criteria I use when reviewing a site for an organization I think I might donate to – and many times, I have NOT given to an organization because it lacked the aforementioned info.

Also see:

Mission-Based Groups Need Use the Web to Show Accountability

Crowdfunding for Nonprofits, NGOs, Schools, Etc.: How To Do It Successfully

Web Site Construction & Content Suggestions for Nonprofits, NGOs and small government offices

Design Standards and Tips for Nonprofits, NGOs and small government offices

Required Volunteer Information on Your Web Site

Marketing Your Nonprofit, NGO or small government office Web Site

Don’t Just Ask for Money!

Nonprofits & NGOs: you MUST give people a way to donate online

Basic Fund-Raising for Small NGOs in the Developing World